UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2007
 
Commission File Number 000-25779

THESTREET.COM, INC.
(Exact name of Registrant as specified in its charter)
 
Delaware
 
06-1515824
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer Identification Number)
 
14 Wall Street
New York, New York 10005
(Address of principal executive offices, including zip code)

(212) 321-5000
(Registrant's telephone number, including area code)
 
Indicate by a check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
 
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of ‘accelerated filer and large accelerated filer’ in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer o Accelerated filer x Non-accelerated filer o
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x
 
Indicate the number of shares outstanding of each of the issuer’s classes of common stock as of the latest practicable date.
 
(Title of Class)
 
Number of Shares Outstanding
as of November 6, 2007)
Common Stock, par value $0.01 per share
 
29,474,392
 

 
TheStreet.com, Inc.
Form 10-Q

For the Three Months Ended September 30, 2007
 
Part I - FINANCIAL INFORMATION
   
1
 
Item 1.
   
Interim Consolidated Financial Statements
   
1
 
   
Consolidated Balance Sheets
   
1
 
   
Consolidated Statements of Operations
   
2
 
   
Consolidated Statements of Cash Flows
   
3
 
   
Notes to Consolidated Financial Statements
   
4
 
Item 2.
   
Management’s Discussion and Analysis of Financial Condition
       
   
and Results of Operations
   
17
 
Item 3.
   
Quantitative and Qualitative Disclosures About Market Risk
   
35
 
Item 4.
   
Controls and Procedures
   
36
 
               
PART II - OTHER INFORMATION
   
37
 
Item 1.
   
Legal Proceedings
   
37
 
Item 1A.
   
Risk Factors
   
38
 
Item 2.
   
Unregistered Sales of Equity Securities and Use of Proceeds
   
39
 
Item 3.
   
Defaults Upon Senior Securities.
   
39
 
Item 4.
   
Submission of Matters to a Vote of Security Holders.
   
40
 
Item 5.
   
Other Information.
   
40
 
Item 6.
   
Exhibits
   
41
 
SIGNATURES
   
 
   
42
 
 
ii

 
Part I - FINANCIAL INFORMATION

Item 1.  Interim Consolidated Financial Statements.

CONSOLIDATED BALANCE SHEETS
 
   
September 30, 2007
 
December 31, 2006
 
ASSETS
 
(unaudited)
 
(Note 1)
 
Current Assets:
         
Cash and cash equivalents
 
$
38,276,451
 
$
46,055,232
 
Accounts receivable, net of allowance for doubtful
             
accounts of $482,077 as of September 30, 2007 and
             
$216,077 as of December 31, 2006
   
9,263,383
   
6,314,553
 
Other receivables
   
485,899
   
368,496
 
Deferred taxes
   
5,800,000
   
-
 
Prepaid expenses and other current assets
   
1,792,202
   
1,436,618
 
Total current assets
   
55,617,935
   
54,174,899
 
               
Property and equipment, net of accumulated depreciation
             
and amortization of $16,116,976 as of September 30, 2007
             
and $14,420,638 as of December 31, 2006
   
5,803,751
   
3,018,132
 
Other assets
   
376,765
   
178,396
 
Goodwill
   
23,352,429
   
4,509,666
 
Other intangibles, net
   
7,148,237
   
2,188,500
 
Deferred taxes
   
10,200,000
   
-
 
Restricted cash
   
576,951
   
500,000
 
Total assets
 
$
103,076,068
 
$
64,569,593
 
               
LIABILITIES AND STOCKHOLDERS' EQUITY
             
Current Liabilities:
             
Accounts payable
 
$
1,302,578
 
$
1,165,705
 
Accrued expenses
   
4,114,834
   
6,179,091
 
Deferred revenue
   
13,556,333
   
12,705,038
 
Current portion of note payable
   
-
   
22,146
 
Other current liabilities
   
132,281
   
83,800
 
Current liabilities of discontinued operations
   
222,994
   
222,425
 
Total current liabilities
   
19,329,020
   
20,378,205
 
Other liabilities
   
41,138
   
-
 
Total liabilities
   
19,370,158
   
20,378,205
 
               
Stockholders' Equity:
             
Preferred stock; $0.01 par value; 10,000,000 shares
             
authorized; none issued and outstanding
   
- -
   
-
 
Common stock; $0.01 par value; 100,000,000 shares
             
authorized; 35,190,993 shares issued and 29,438,993
             
Shares outstanding as of September 30, 2007, and 33,606,835
             
Shares issued and 27,854,835 shares outstanding
             
as of December 31, 2006
   
351,910
   
336,068
 
Additional paid-in capital
   
206,738,370
   
193,556,899
 
Treasury stock at cost; 5,752,000 shares as of September 30, 2007
             
and December 31, 2006
   
(9,033,471
)
 
(9,033,471
)
Accumulated deficit
   
(114,350,899
)
 
(140,668,108
)
Total stockholders' equity
   
83,705,910
   
44,191,388
 
               
Total liabilities and stockholders' equity
 
$
103,076,068
 
$
64,569,593
 
 
The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements
 
1

 
THESTREET.COM, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
 
     
For the Three Months Ended
September 30,
   
For the Nine Months Ended
September 30,
 
     
2007
   
2006
   
2007
   
2006
 
     
(unaudited)
   
(unaudited)
 
Net revenue:
                       
Paid services
 
$
9,188,329
 
$
9,209,763
 
$
28,031,229
 
$
25,802,875
 
Marketing services
   
6,930,030
   
3,739,605
   
17,493,982
   
10,689,815
 
Total net revenue
   
16,118,359
   
12,949,368
   
45,525,211
   
36,492,690
 
                           
Operating expense:
                         
Cost of services
   
6,509,157
   
4,892,006
   
17,780,664
   
13,570,635
 
Sales and marketing
   
2,619,286
   
2,327,948
   
9,004,490
   
6,798,440
 
General and administrative
   
3,064,728
   
2,840,680
   
8,537,882
   
7,779,074
 
Depreciation and amortization
   
654,397
   
314,356
   
1,469,539
   
718,235
 
Total operating expense
   
12,847,568
   
10,374,990
   
36,792,575
   
28,866,384
 
Operating income
   
3,270,791
   
2,574,378
   
8,732,636
   
7,626,306
 
Net interest income
   
571,121
   
584,281
   
1,796,820
   
1,443,000
 
Income from continuing operations before income taxes
   
3,841,912
   
3,158,659
   
10,529,456
   
9,069,306
 
Benefit (provision) for income taxes
   
15,923,174
   
(63,162
)
 
15,789,445
   
(181,622
)
Income from continuing operations
   
19,765,086
   
3,095,497
   
26,318,901
   
8,887,684
 
Discontinued operations:
                         
(Loss) income on disposal of discontinued operations
   
(569
)  
(549
)
 
(1,692
)
 
11,774
 
(Loss) income from discontinued operations
   
(569
)  
(549
)
 
(1,692
)
 
11,774
 
Net income
 
$
19,764,517
 
$
3,094,948
 
$
26,317,209
 
$
8,899,458
 
                           
Basic net income (loss) per share
                         
Income from continuing operations
 
$
0.68
 
$
0.11
 
$
0.92
 
$
0.33
 
(Loss) income on disposal of discontinued operations
   
(0.00
)  
(0.00
)
 
(0.00
)
 
0.00
 
Net income
 
$
0.68
 
$
0.11
 
$
0.92
 
$
0.33
 
                           
Diluted net income (loss) per share
                         
Income from continuing operations
 
$
0.67
 
$
0.11
 
$
0.91
 
$
0.33
 
(Loss) income on disposal of discontinued operations
   
(0.00
)  
(0.00
)
 
(0.00
)
 
0.00
 
Net income
 
$
0.67
 
$
0.11
 
$
0.91
 
$
0.33
 
                           
Weighted average basic shares outstanding
   
29,085,700
   
27,337,453
   
28,488,315
   
26,807,231
 
Weighted average diluted shares outstanding
   
29,544,323
   
28,180,641
   
28,936,043
   
27,253,167
 
 
The accompanying notes to consolidated financial statements are an integral part of these financial statements
 
2

 
THESTREET.COM, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
 
   
For the Nine Months Ended
September 30,
 
   
2007
 
2006
 
   
(unaudited)
 
Cash Flows from Operating Activities:
         
Net income
 
$
26,317,209
 
$
8,899,458
 
Loss (income) from discontinued operations
   
1,692
   
(11,774
)
Income from continuing operations
   
26,318,901
   
8,887,684
 
Adjustments to reconcile income from continuing operations
             
to net cash provided by operating activities:
             
Stock-based compensation expense
   
1,608,479
   
1,317,964
 
Provision for doubtful accounts
   
-
   
47,500
 
Depreciation and amortization
   
1,469,539
   
718,235
 
Deferred tax benefit
   
(16,000,000
)
 
-
 
Deferred rent
   
29,840
   
64,551
 
Changes in operating assets and liabilities:
             
Accounts receivable
   
(458,397
)
 
(1,199,558
)
Other receivables
   
(229,680
)
 
24,653
 
Prepaid expenses and other current assets
   
(331,463
)
 
(154,414
)
Other assets
   
(68,333
)
 
(15,836
)
Accounts payable
   
(452,662
)
 
(111,731
)
Accrued expenses
   
(2,221,257
)
 
1,668,711
 
Deferred revenue
   
(486,590
)
 
1,727,801
 
Other current liabilities
   
22,513
   
28,314
 
Other liabilities
   
(2,583
)
 
-
 
Net cash provided by continuing operations
   
9,198,307
   
13,003,874
 
Net cash used in discontinued operations
   
(1,123
)
 
(21,435
)
Net cash provided by operating activities
   
9,197,184
   
12,982,439
 
               
Cash Flows from Investing Activities:
             
Purchase of Corsis Technology Group II LLC
   
(11,890,071
)
 
-
 
Purchase of Weiss Ratings, Inc.
   
31,342
   
(3,350,093
)
Purchase of Stockpickr.com
   
(1,572,106
)
 
-
 
Sale of short-term investments
   
-
   
500,000
 
Capital expenditures
   
(3,364,371
)
 
(1,331,182
)
Net cash used in investing activities
   
(16,795,206
)
 
(4,181,275
)
               
Cash Flows from Financing Activities:
             
Proceeds from the exercise of stock options
   
2,010,563
   
4,671,103
 
Cash dividends paid
   
(2,169,176
)
 
(2,038,418
)
Repayment of note payable
   
(22,146
)
 
(76,542
)
Purchase of treasury stock
   
-
   
(531,161
)
Net cash (used in) provided by financing activities
   
(180,759
)
 
2,024,982
 
Net (decrease) increase in cash and cash equivalents
   
(7,778,781
)
 
10,826,146
 
Cash and cash equivalents, beginning of period
   
46,055,232
   
32,414,539
 
Cash and cash equivalents, end of period
 
$
38,276,451
 
$
43,240,685
 
               
Supplemental disclosures of cash flow information:
             
Cash payments made for interest
 
$
29,399
 
$
21,294
 
Cash payments made for income taxes
 
$
267,210
 
$
288,321
 
 
The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements
 
3

 
TheStreet.com, Inc.

Notes to Consolidated Financial Statements

1.   DESCRIPTION OF THE BUSINESS AND BASIS OF PRESENTATION

Business

TheStreet.com, Inc., together with its wholly-owned subsidiaries (collectively, the “Company”), is a leading independent producer of financial news and ratings, business and investment content and custom advertising solutions. The Company meets a broad scope of consumer, professional, and advertiser demands through multimedia distribution of advertising supported content and services and paid subscriptions. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet. Today, TheStreet.com’s proprietary network includes RealMoney.com, Stockpickr.com, TheStreet.com Ratings, TheStreet.com TV and Promotions.com, reaching a wide audience of retail and professional investors and Internet advertising clients.

Basis of Presentation

The accompanying unaudited consolidated financial statements of the Company have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions to Exchange Act Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and notes required by U.S. generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three-month and nine-month periods ended September 30, 2007 are not necessarily indicative of the results that may be expected for the year ending December 31, 2007.

The consolidated balance sheet at December 31, 2006 has been derived from the audited financial statements at that date but does not include all of the information and notes required by U.S. generally accepted accounting principles for complete financial statements.

In June 2005, the Company committed to a plan to discontinue the operations of its wholly owned subsidiary, Independent Research Group LLC, which operated the Company’s securities research and brokerage segment. Accordingly, the operating results relating to this segment have been segregated from continuing operations and reported as a separate line item on the consolidated statements of operations and cash flows. See Note 8 in Notes to Consolidated Financial Statements.

For further information, refer to the financial statements and accompanying notes included in the Company’s annual report on Form 10-K for the year ended December 31, 2006, filed with the Securities and Exchange Commission (“SEC”) on March 16, 2007.

Recent Accounting Pronouncements

In June 2006, the Emerging Issues Task Force (“EITF”) of the Financial Accounting Standards Board (“FASB”) reached a consensus on Issue No. 06-3 ("EITF 06-3"), “How Taxes Collected from Customers and Remitted to Governmental Authorities Should Be Presented in the Income Statement (That Is, Gross versus Net Presentation)”. The consensus allows companies to choose between two acceptable alternatives based on their accounting policies for transactions in which the company collects taxes on behalf of a governmental authority, such as sales taxes. Under the gross method, taxes collected are accounted for as a component of sales revenue with an offsetting expense. Conversely, the net method allows a reduction to sales revenue. If such taxes are reported on a gross basis and are significant, companies should disclose the amount of those taxes. The guidance should be applied to financial reports through retrospective application for all periods presented, if amounts are significant, for interim and annual reporting periods beginning after December 15, 2006. The Company adopted the provisions of this EITF and accounts for the collection of sales taxes using the gross method. The implementation of EITF 06-3 did not have a material effect on the Company’s consolidated financial statements.
 
4

 
Effective January 1, 2007, the Company adopted the provisions of FASB Interpretation No. 48, “Accounting for Uncertainty in Income Taxes - an interpretation of FASB Statement No. 109” (“FIN 48”). FIN 48 prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more likely than not to be sustained upon examination by taxing authorities. Differences between tax positions taken or expected to be taken in a tax return and the benefit recognized and measured pursuant to the interpretation are referred to as “unrecognized benefits.” A liability is recognized (or amount of net operating loss carry forward or amount of tax refundable is reduced) for an unrecognized tax benefit because it represents an enterprise’s potential future obligation to the taxing authority for a tax position that was not recognized as a result of applying the provisions of FIN 48.

In accordance with FIN 48, interest costs related to unrecognized tax benefits are required to be calculated (if applicable) and would be classified as “Interest expense, net” in the consolidated statements of operations. Penalties would be recognized as a component of “General and administrative expenses.”

In many cases the Company’s uncertain tax positions are related to tax years that remain subject to examination by relevant tax authorities. The Company files income tax returns in the United States (federal) and in various state and local jurisdictions. In most instances, the Company is no longer subject to federal, state and local income tax examinations by tax authorities for years prior to 2003.

The adoption of the provisions of FIN 48 did not have a material impact on the Company’s consolidated financial position and results of operations. As of September 30, 2007, no liability for unrecognized tax benefits was required to be recorded.

For the period ending June 30, 2007, the Company recorded a full valuation allowance against the deferred tax asset. During the third quarter of 2007, the valuation allowance has been reduced by $16 million, as management has concluded that it is more likely than not that the Company will realize the benefit of this portion of its deferred tax asset through taxable income to be generated in future years. Due to the reversal of the valuation allowance, this amount has been reflected as a benefit to the current period tax provision.

The Company recognized a deferred tax asset of approximately $53 million as of September 30, 2007, primarily relating to a net operating loss carryforward of approximately $132 million, as of September 30, 2007, available to offset future taxable income through 2025. In accordance with Section 382 of the Internal Revenue Code, the usage of the Company’s net operating loss carryforward could be limited in the event of a change in ownership. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Based upon a study performed by the Company’s independent tax advisors that analyzed the Company’s stock ownership activity from inception to December 31, 2006, a change of control was deemed to have occurred in August, 2000. The change of control created an annual limitation on the usage of $35 million of pre-change losses which will become available over the years of 2008 to 2018.

In evaluating the reasonableness of the valuation allowance, management assesses whether it is more likely than not that some portion, or all, of the deferred tax asset will not be realized. Ultimately, the realization of deferred tax assets is dependant upon the generation of future taxable income during those periods in which the temporary differences become deductible and/or credits can be utilized. To this end, management considers the level of historical taxable income, the scheduled reversal of deferred tax liabilities, tax planning strategies and projected future taxable income. Based on these considerations management believes it is more likely than not that the Company will realize the benefit of its deferred tax asset, net of the September 30, 2007 valuation allowance.
 
5

 
In March 2007, the FASB ratified Emerging Issues Task Force No. 06-11 (“EITF 06-11”), “Accounting for Income Tax Benefits of Dividends on Share-Based Payment Awards.” EITF 06-11 requires companies to recognize the income tax benefit realized from dividends or dividend equivalents that are charged to retained earnings and paid to employees for nonvested equity-classified employee share-based payment awards as an increase to additional paid-in capital. EITF 06-11 is effective for fiscal years beginning after September 15, 2007. The Company does not expect EITF 06-11 will have a material impact on its consolidated financial position, results of operations or cash flows.

2.  CAPITALIZED SOFTWARE AND WEB SITE DEVELOPMENT COSTS
 
The Company expenses all costs incurred in the preliminary project stage for software developed for internal use and capitalizes all external direct costs of materials and services consumed in developing or obtaining internal-use computer software in accordance with Statement of Position (“SOP”) 98-1, “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use.” In addition, for employees who are directly associated with and who devote time to internal-use computer software projects, to the extent of the time spent directly on the project, the Company capitalizes payroll and payroll-related costs of such employees incurred once the development has reached the applications development stage. For the three-month and nine-month periods ended September 30, 2007, the Company capitalized software development costs totaling $63,589 and $287,827, respectively. For the nine-month period ended September 30, 2006, the Company did not capitalize any software development costs. All costs incurred for upgrades, maintenance and enhancements that do not result in additional functionality are expensed.

In December 1999, the Company adopted Emerging Issues Task Force Abstract (“EITF”) Issue number 00-2, “Accounting for Web Site Development Costs.” EITF 00-2 provides guidance on the accounting for the costs of development of company Web sites, dividing the Web site development costs into five stages: (1) the planning stage, during which the business and/or project plan is formulated and functionalities, necessary hardware and technology are determined, (2) the Web site application and infrastructure development stage, which involves acquiring or developing hardware and software to operate the Web site, (3) the graphics development stage, during which the initial graphics and layout of each page are designed and coded, (4) the content development stage, during which the information to be presented on the Web site, which may be either textual or graphical in nature, is developed, and (5) the operating stage, during which training, administration, maintenance and other costs to operate the existing Web site are incurred. The costs incurred in the Web site application and infrastructure stage, the graphics development stage and the content development stage are capitalized; all other costs are expensed as incurred. Amortization of capitalized costs will not commence until the project is completed and placed into service. For the three-month and nine-month periods ended September 30, 2007, the Company capitalized Web site development costs totaling $512,578 and $1,572,857, respectively. For the nine-month period ended September 30, 2006, the Company did not capitalize any Web site development costs.

Capitalized software and Web site development costs are amortized using the straight-line method over the estimated useful life of the software or Web site. Total amortization expense for the three-month periods ended September 30, 2007 and 2006 was $11,072, and $21,153, respectively. Total amortization expense for the nine-month periods ended September 30, 2007 and 2006 was $34,622, and $69,080, respectively. Most of the costs capitalized during the nine months ended September 30, 2007 involve projects that are expected to become functional in early 2008. As a result, amortization expense has not been recorded for these capitalized costs.
 
6

 
3.  ACQUISITIONS
 
On August 7, 2006, the Company, through its newly formed, wholly-owned subsidiary, TheStreet.com Ratings, Inc., acquired substantially all of the assets and certain liabilities of Weiss Ratings, Inc. (“Ratings”), a wholly owned subsidiary of Weiss Group, Inc. that provides independent ratings and evaluations of mutual funds, exchange-traded funds, stocks and financial institutions, including insurers, healthcare providers, banks and savings and loans. The Company paid cash consideration of $3.2 million for its net assets. Additionally, the Company incurred acquisition costs totaling approximately $150,000.
 
On January 3, 2007, the Company announced that it reached an agreement to form a joint venture with A.R. Partners, a New York-based media holding company, to create a new Web site called Stockpickr - "The Stock Idea Network." Stockpickr, located at www.stockpickr.com, allows its members to compare their portfolios to others in the network, scan portfolios for investment ideas and open a dialogue with like-minded investors in a secure environment. A.R. Partners owned 50.1% and TheStreet.com 49.9% of the venture. On April 25, 2007, the Company announced the acquisition of the remaining 50.1% stake in Stockpickr.com that it did not already own. The Company paid consideration of $1.5 million cash and 329,567 unregistered shares of the Company’s common stock, having a value on the payment date of approximately $3.5 million.
 
The results of operations have been included in the accompanying consolidated financial statements from the date of acquisition. Based on the Company’s evaluation, the allocation of the purchase price for the acquisition was as follows:
 
Assets acquired:
     
Accounts receivable
 
$
22,780
 
Intangible assets (amortizable over 5 years)
   
500,000
 
Goodwill
   
4,560,907
 
Total assets acquired
   
5,083,687
 
Liabilities assumed:
       
Accounts payable
   
11,581
 
Total liabilities assumed
   
11,581
 
Total consideration (including legal fees of approximately $72,000)
 
$
5,072,106
 

In accordance with the requirements of Statement of Financial Accounting Standards No. 141 (“SFAS No. 141”), “Business Combinations,” the Company recorded the estimated value of $500,000 related to the software models acquired within intangible assets. In accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets,” the intangible asset will be amortized over its estimated useful life of five years. The goodwill recorded as a result of the acquisition is deductible for Federal, New York State and New York City income tax purposes over a period of 15 years.
 
On August 2, 2007, the Company announced that it had acquired, through a newly created subsidiary, 100% of the membership interests of Corsis Technology Group II LLC, a leading provider of custom solutions for advertisers, marketers and content publishers. The acquisition also included Promotions.com, a full-service online promotions agency that implements interactive promotions campaigns for some of the largest brands in the world.  The purchase price of the acquisition was approximately $20.7 million, consisting of approximately $12.5 million in cash and 694,230 shares of unregistered common stock of TheStreet.com, having a value on the payment date of approximately $8.2 million.
 
7

 
The results of operations were included in the accompanying consolidated financial statements from the date of acquisition. Based on the Company’s evaluation, the allocation of the purchase price for the acquisition was as follows:

Assets acquired:
     
Cash
 
$
3,257
 
Accounts receivable
   
2,432,137
 
Due from affiliates
   
581,710
 
Other receivables
   
133,512
 
Prepaid expenses and other current assets
   
77,000
 
Property and equipment
   
440,812
 
Other assets
   
146,579
 
Goodwill
   
14,313,198
 
Other intangibles
   
5,000,000
 
Restricted cash
   
76,951
 
Total assets acquired
   
23,205,156
 
Liabilities assumed:
       
Accounts payable
   
545,611
 
Accrued expenses
   
207,000
 
Deferred revenue
   
1,337,885
 
Other current liabilities
   
105,802
 
Due from affiliates adjustment
   
242,653
 
Other liabilities
   
43,720
 
Total liabilities assumed
   
2,482,671
 
Total consideration (including legal fees of approximately $136,000)
 
$
20,722,485
 

In accordance with the requirements of Statement of Financial Accounting Standards No. 141 (“SFAS No. 141”), “Business Combinations,” the Company recorded the estimated value of $3,040,000 related to the customer relationships, $1,000,000 related to a noncompete agreement, $660,000 related to software models and $300,000 related to the Promotions.com trade name within intangible assets. In accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets,” the intangible assets will be amortized over their estimated useful lives of nine years (customer relationships), five years (noncompete agreement) and three years (software). The Promotions.com trade name was deemed to have an indefinite life. The goodwill recorded as a result of the acquisition is deductible for Federal, New York State and New York City income tax purposes over a period of 15 years.

Unaudited pro forma consolidated financial information is presented below as if all of the acquisitions had occurred as of the first day of the earliest period presented. The results have been adjusted to account for the amortization of acquired intangible assets. The pro forma information presented below does not purport to present what actual results would have been if the acquisitions had occurred at the beginning of such periods, nor does the information project results for any future period. The unaudited pro forma consolidated financial information should be read in conjunction with the historical financial information of the Company included in this report, as well as the historical financial information included in other reports and documents filed with the SEC. The unaudited pro forma consolidated financial information for the three- and nine-month periods ended September 30, 2007 and 2006 is as follows:
 
8

 
   
For the Three Months Ended September 30,
 
For the Nine Months Ended September 30,
 
   
2007
 
2006
 
2007
 
2006
 
Total net revenue
 
$
16,982,687
 
$
15,537,215
 
$
52,028,285
 
$
48,026,742
 
Net income
 
$
19,781,390
 
$
2,980,306
 
$
26,504,809
 
$
8,323,120
 
Basic net income per share
 
$
0.68
 
$
0.11
 
$
0.93
 
$
0.30
 
Diluted net income per share
 
$
0.67
 
$
0.10
 
$
0.92
 
$
0.30
 
Weighted average basic shares outstanding
   
29,085,700
   
28,031,683
   
28,488,315
   
27,501,461
 
Weighted average diluted shares outstanding
   
29,544,323
   
28,874,871
   
28,936,043
   
27,947,397
 
 
4.  STOCK-BASED COMPENSATION
 
At the Company’s annual stockholders’ meeting in May 2007, stockholders of the Company approved TheStreet.com, Inc. 2007 Performance Incentive Plan (the “2007 Plan”). Under the terms of the 2007 Plan, 1,250,000 shares of common stock of the Company have been reserved for awards of incentive stock options, nonqualified stock options, stock appreciation rights (“SARs”), restricted stock, restricted stock units (“RSUs”) or other stock-based awards. The 2007 Plan also authorizes cash performance awards. Additionally, under the terms of the 2007 Plan, unused shares authorized for award under the Company’s amended and restated 1998 Stock Incentive Plan (the “1998 Plan”) are available for issuance under the 2007 Plan. No further awards will be made under the 1998 Plan. Awards may be granted to such directors, employees and consultants of the Company as the Compensation Committee of the Board of Directors shall in its discretion select. Only employees of the Company are eligible to receive grants of incentive stock options. Awards generally vest over a three-year period and have terms of five years. As of September 30, 2007, there remained 1,265,536 shares available for future awards under the 2007 Plan.
 
A stock option represents the right, once the option has vested and become exercisable, to purchase a share of the Company’s common stock at a particular exercise price set at the time of the grant. An RSU represents the right to receive one share of the Company’s common stock on the applicable vesting date for such RSU. Until the stock certificate for a share of common stock represented by an RSU is delivered, the holder of an RSU does not have any of the rights of a stockholder with respect to the common stock. However, the grant of an RSU includes the grant of dividend equivalents with respect to such RSU. The Company records cash dividends for RSUs to be paid in the future at an amount equal to the rate paid on a share of common stock for each then-outstanding RSU granted. The accumulated dividend equivalents vest on the applicable vesting date for the RSU with respect to which such dividend equivalents were credited, and are paid in cash at the time a stock certificate evidencing the shares represented by such vested RSU is delivered.
 
As of October 1, 2005, the Company elected early adoption of Statement of Financial Accounting Standards (“SFAS”) No. 123(R), “Share Based Payment: An Amendment of FASB Statements 123 and 95.” This statement requires that the cost resulting from all share-based payment transactions be recognized in the financial statements based upon estimated fair values. SFAS No. 123(R) supersedes the Company’s previous accounting under Accounting Principles Board No. 25, “Accounting for Stock Issued to Employees” (“APB 25”). In March 2005, the Securities and Exchange Commission issued Staff Accounting Bulletin No. 107 (“SAB 107”) relating to SFAS No. 123(R). The Company has applied the provisions of SAB 107 in its adoption of SFAS No. 123(R).

The Company adopted SFAS No. 123(R) using the modified prospective transition method. The accompanying consolidated statements of operations for the three-month and nine-month periods ended September 30, 2007 and 2006 reflect the impact of SFAS No. 123(R). In accordance with the modified prospective transition method, prior periods have not been restated to reflect, and do not include, the impact of SFAS No. 123(R). Stock-based compensation expense recognized under SFAS No. 123(R) for the three-month periods ended September 30, 2007 and 2006 was $536,898 and $496,648, respectively. Stock-based compensation expense recognized under SFAS No. 123(R) for the nine-month periods ended September 30, 2007 and 2006 was $1,608,479 and $1,317,964, respectively. As of September 30, 2007, there was approximately $4.2 million of unrecognized stock-based compensation expense remaining to be recognized over a weighted-average period of 2.16 years.
 
9

 
SFAS No. 123(R) requires companies to estimate the fair value of share-based payment awards on the date of grant. The value of stock options granted to employees and directors is estimated using an option-pricing model. The value of each RSU under the 1998 Plan is equal to the closing price per share of the Company’s common stock on the trading day immediately prior to the date of grant. The value of each RSU under the 2007 Plan is equal to the closing price per share of the Company’s common stock on the date of grant. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods. Prior to the adoption of SFAS No. 123(R), the Company accounted for stock-based awards to employees and directors using the intrinsic value method in accordance with APB 25 as allowed under Statement of Financial Accounting Standards No. 123, “Accounting for Stock-Based Compensation.” Under the intrinsic value method, no stock-based compensation expense had been recognized, as the exercise price of the Company’s stock options granted to employees and directors equaled the fair market value of the underlying stock at the date of grant.

Stock-based compensation expense recognized in the Company’s Consolidated Statements of Operations for the three-month and nine-month periods ended September 30, 2007 and 2006 includes compensation expense for all share-based payment awards granted prior to, but not yet vested as of January 1, 2006, based upon the grant date fair value estimated in accordance with the pro forma provision of SFAS No. 123, and compensation expense for the share-based payment awards granted subsequent to January 1, 2006, based upon the grant date fair value estimated in accordance with the provisions of SFAS No. 123(R). The Company recognizes compensation expense for share-based payment awards on a straight-line basis over the requisite service period of the award. As stock-based compensation expense recognized in the three-month and nine-month periods ended September 30, 2007 and 2006 is based upon awards ultimately expected to vest, it has been reduced for estimated forfeitures. SFAS No. 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

Upon adoption of SFAS No. 123(R), the Company continued its practice of estimating the value of employee stock options on the date of grant using the Black-Scholes option-pricing model. This determination is affected by the Company’s stock price as well as assumptions regarding expected volatility, risk-free interest rate, and expected dividends. The weighted-average estimated value of employee stock options granted during the nine-month periods ended September 30, 2007 and 2006 was $4.06 and $3.50, respectively, using the Black-Scholes model with the following weighted-average assumptions. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of the options. The assumptions presented in the table below represent the weighted-average value of the applicable assumption used to value stock options at their grant date. In determining the volatility assumption, the Company used a historical analysis of the volatility of the Company’s share price for the preceding two years, based on management’s assessment that recent historical volatility is representative of future stock price trends. The expected option lives, which represent the period of time that options granted are expected to be outstanding, were estimated based upon the “simplified” method for “plain-vanilla” options. The risk-free interest rate assumption is based upon observed interest rates appropriate for the term of the Company’s employee stock options. The dividend yield assumption is based on the history and expectation of future dividend payouts.

10

 
   
For the Nine Months Ended September 30,
 
   
2007
 
2006
 
Expected option lives
   
3.5 years
   
3.5 years
 
Expected volatility
   
46.67
%
 
44.84
%
Risk-free interest rate
   
4.64
%
 
4.76
%
Expected dividends
   
0.94
%
 
1.08
%

On November 10, 2005, the Financial Accounting Standards Board (“FASB”) issued FASB Staff Position No. FAS 123(R)-3 “Transition Election Related to Accounting for Tax Effects of Share-Based Payment Awards.” The Company has elected to adopt the alternative transition method provided in the FASB Staff Position for calculating the tax effects of stock-based compensation pursuant to SFAS No. 123(R). The alternative transition method includes simplified methods to establish the beginning balance of the additional paid-in capital pool (“APIC pool”) related to the tax effects of employee stock-based compensation, and to determine the subsequent impact on the APIC pool and cash flows of the tax effects of employee stock-based compensation awards that are outstanding upon adoption of SFAS 123(R).
 
A summary of the activity of the 1998 and 2007 Stock Incentive Plans is as follows:
 
     
Shares Underlying 
Awards
   
Weighted Average Exercise Price
   
Aggregate Intrinsic Value ($000)
   
Weighted Average Remaining Contractual Life (In Years)
 
Awards outstanding at January 1, 2007
   
2,206,089
 
$
5.40
             
Options granted
   
152,500
 
$
11.00
             
Restricted stock units granted
   
247,210
 
$
0.00
             
Options exercised
   
(184,500
)
$
3.62
             
Shares issued under restricted stock units
   
(46,996
)
$
0.00
             
Options cancelled
   
(250
)
$
1.66
             
Awards outstanding at March 31, 2007
   
2,374,053
 
$
5.45
             
Options granted
   
160,000
 
$
10.78
             
Options exercised
   
(196,833
)
$
3.97
             
Restricted stock units cancelled
   
(23,834
)
$
0.00
             
Options cancelled
   
(136,501
)
$
9.57
             
Awards outstanding at June 30, 2007
   
2,176,885
 
$
5.77
             
Options granted
   
180,000
 
$
11.19
             
Options exercised
   
(132,032
)
$
4.24
             
Restricted stock units cancelled
   
(23,334
)
$
0.00
             
Options cancelled
   
(60,834
)
$
8.96
             
Awards outstanding at September 30, 2007
   
2,140,685
 
$
6.30
 
$
9,231
   
2.74
 
Awards vested and expected to vest at September 30, 2007
   
1,871,029
 
$
5.78
 
$
9,996
   
1.74
 
Options exercisable at September 30, 2007
   
902,288
 
$
4.95
 
$
4,577
   
1.84
 
Restricted stock units eligible to be issued at September 30, 2007
   
0
 
$
0.00
 
$
0
   
2.01
 
 
11

 
A summary of the status of the Company’s unvested share-based payment awards as of September 30, 2007 and changes in the nine-month period then ended, is as follows:
 
Unvested Awards
   
Number of Shares
   
Weighted Average Grant Date Fair Value
 
Shares underlying awards unvested at January 1, 2007
   
1,369,320
 
$
3.20
 
Shares underlying options granted
   
482,500
 
$
4.06
 
Shares underlying restricted stock units granted
   
247,210
 
$
8.71
 
Shares underlying options vested
   
(579,135
)
$
2.46
 
Shares underlying restricted stock units vested
   
(46,996
)
$
7.90
 
Shares underlying options cancelled
   
(187,335
)
$
3.44
 
Shares underlying restricted stock units cancelled
   
(47,168
)
$
8.55
 
Shares underlying awards unvested at September 30, 2007
   
1,238,396
 
$
4.55
 

For the nine-month period ended September 30, 2007, the total fair value of share-based awards vested was $1,819,444.

5.  STOCKHOLDERS’ EQUITY

Treasury Stock

In December 2000, the Company’s Board of Directors authorized the repurchase of up to $10 million worth of the Company’s common stock, from time to time, in private purchases or in the open market. In February 2004, the Company’s Board of Directors approved the resumption of the stock repurchase program under new price and volume parameters, leaving unchanged the maximum amount available for repurchase under the program. During the nine months ended September 30, 2007, the Company did not purchase any shares of common stock under the program. Since inception of the program, the Company has purchased a total of 5,453,416 shares of common stock at an aggregate cost of $7,321,122. In addition, pursuant to the terms of the Company’s 1998 Stock Incentive Plan, as amended (the “1998 Plan”), and certain additional stock option exercise procedures adopted by the Compensation Committee of the Board of Directors, in connection with the exercise of stock options by certain of the Company’s executive officers in November 2005 and February 2006, the Company withheld 231,602 and 66,982 shares, respectively, issuable upon the exercise of stock options, in lieu of payment of the exercise price and the minimum amount of applicable withholding taxes then due. These shares have been recorded as treasury stock.

Stock Options

At the Company’s annual stockholders’ meeting in May 2007, stockholders of the Company approved TheStreet.com, Inc. 2007 Performance Incentive Plan (the “2007 Plan”). Under the terms of the 2007 Plan, 1,250,000 shares of common stock of the Company have been reserved for awards of incentive stock options, nonqualified stock options, stock appreciation rights (SARs), restricted stock, restricted stock units (RSUs) or other stock-based awards. The plan also authorizes cash performance awards. Additionally, under the terms of the 2007 Plan, unused shares authorized for award under the Company’s amended and restated 1998 Stock Incentive Plan (the “1998 Plan”) are available for issuance under the 2007 Plan. No further awards will be made under the 1998 Plan. Awards may be granted to such directors, employees and consultants of the Company as the Compensation Committee of the Board of Directors shall in its discretion select. Only employees of the Company are eligible to receive grants of incentive stock options. Awards generally vest over a three-year period and have terms of five years. In connection with awards under both the 1998 and 2007 Plans, the Company recorded $536,898 and $496,648 of non-cash compensation for the three-month periods ended September 30, 2007 and 2006, respectively, and $1,608,479 and $1,317,964 of non-cash compensation for the nine-month periods ended September 30, 2007 and 2006, respectively.
 
12

 
For the three-month and nine-month periods ended September 30, 2007, 180,000 and 492,500 options, respectively, and zero and 247,210 restricted stock units, respectively, were granted to employees of the Company. Additionally, for the three-month and nine-month periods ended September 30, 2007, 132,032 and 513,365 stock options, respectively, were exercised, yielding approximately $0.6 million and $2.0 million, respectively, to the Company.

Issuance of Common Stock for Acquisition

On April 25, 2007, the Company announced the acquisition of the remaining 50.1% stake in Stockpickr.com that it did not already own (See Note 3 to the Consolidated Financial Statements). In connection with this acquisition, the Company issued 329,567 unregistered shares of the Company’s common stock.

On August 2, 2007, the Company announced the acquisition of Corsis Technology Group II LLC (See Note 3 to the Consolidated Financial Statements). In connection with this acquisition, the Company issued 694,230 unregistered shares of the Company’s common stock.

Common Stock Dividends

On September 28, 2007, the Company paid its quarterly cash dividend of $0.025 per share on its common stock to shareholders of record at the close of business on September 14, 2007. This dividend totaled approximately $0.7 million.
 
6.  LEGAL PROCEEDINGS
 
In December 2001, the Company was named as a defendant in a securities class action filed in United States District Court for the Southern District of New York related to its initial public offering (“IPO”) in May 1999. The lawsuit also named as individual defendants certain of its former officers and directors, James J. Cramer, a current director, and certain of the underwriters of the IPO, including The Goldman Sachs Group, Inc., Hambrecht & Quist LLC (now part of JP Morgan Chase & Co.), Thomas Weisel Partners LLC, Robertson Stephens Inc. (an investment banking subsidiary of BankBoston Corp., later FleetBoston Corp., which ceased operations in 2002), and Merrill Lynch Pierce Fenner & Smith, Inc. Approximately 300 other issuers and their underwriters have had similar suits filed against them, all of which are included in a single coordinated proceeding in the District (the “IPO Litigations”). The complaints allege that the prospectus and the registration statement for the IPO failed to disclose that the underwriters allegedly solicited and received “excessive” commissions from investors and that some investors in the IPO allegedly agreed with the underwriters to buy additional shares in the aftermarket in order to inflate the price of the Company’s stock. An amended complaint was filed April 19, 2002. The Company and the officers and directors were named in the suits pursuant to Section 11 of the Securities Act of 1933, Section 10(b) of the Exchange Act of 1934, and other related provisions. The complaints seek unspecified damages, attorney and expert fees, and other unspecified litigation costs.

On July 1, 2002, the underwriter defendants in the consolidated actions moved to dismiss all of the IPO Litigations, including the action involving the Company. On July 15, 2002, the Company, along with other non-underwriter defendants in the coordinated cases, also moved to dismiss the litigation. On February 19, 2003, the district court ruled on the motions. The district court granted the Company’s motion to dismiss the claims against it under Rule 10b-5, due to the insufficiency of the allegations against the Company. The motions to dismiss the claims under Section 11 of the Securities Act were denied as to virtually all of the defendants in the consolidated cases, including the Company. In addition, the individual defendants in the IPO Litigations, including Mr. Cramer, signed a tolling agreement and were dismissed from the action without prejudice on October 9, 2002.

In June 2003, a proposed collective settlement of this litigation was structured between the plaintiffs, the issuer defendants in the consolidated actions, the issuer officers and directors named as defendants, and the issuers’ insurance companies. On or about June 25, 2003, a committee of the Company’s Board of Directors conditionally approved the proposed settlement. The settlement agreements collectively provide as follows:
 
13

 
The Company and the other issuer defendants would assign their interests in claims against the underwriters for excess compensation in connection with their IPOs to the plaintiffs, and agree not to assert certain other claims against the underwriters, such as underpricing, indemnification and antitrust claims, except in certain defined circumstances. A number of issuers’ assigned claims have been asserted already; these were dismissed by the district court on February 24, 2006. The dismissal is currently on appeal to the Second Circuit Court of Appeals, although the plaintiffs have indicated their intent to withdraw the appeal in light of recent events, detailed below. The Company and the other issuer defendants would also cooperate with the plaintiffs to provide the plaintiffs with informal discovery as the litigation continues as to the underwriter defendants. Further, the plaintiffs would receive an undertaking from the insurers of the Company and the other issuer defendants guaranteeing that the plaintiff class would recover, in the aggregate, $1 billion from their various suits against the underwriters (including the claims assigned by the issuer defendants). The Company’s per capita portion of the maximum amount payable to the plaintiffs under the settlement, assuming the entire $1 billion is payable, would be approximately $3-4 million. The plaintiffs’ actual recoveries from the underwriter defendants (through settlements or damages assessed as a result of litigation) would be applied against the guarantee; and to the extent that the underwriter defendants settle all of the cases for at least $1 billion, no payment would be required under the issuer defendants’ settlement. In exchange for the consideration described above, the plaintiffs would release the non-bankrupt issuer defendants from all claims against them (the bankrupt issuers would receive a covenant not to sue) and their individual defendants. Under the terms of the settlement agreements, all costs and expenses of the settlement (including legal expenses after June 1, 2003) would be borne by the insurance carriers of the Company and the other issuer defendants using each issuer defendant’s existing insurance coverage, with deductibles waived.

The plaintiffs have continued to litigate against the underwriter defendants. The district court directed that the litigation proceed within a number of “focus cases” rather than in all of the 310 cases that have been consolidated. The Company’s case is not one of these focus cases. On October 13, 2004, the district court certified the focus cases as class actions. The underwriter defendants appealed that ruling, and on December 5, 2006, the Court of Appeals for the Second Circuit reversed the district court’s class certification decision. On April 6, 2007, the Second Circuit denied plaintiffs’ petition for rehearing. In light of the Second Circuit opinion, counsel to the issuers has informed the district court that the settlement with the plaintiffs described above cannot be approved because the defined settlement class, like the litigation class, cannot be certified with the Court of Appeals. Because the Company’s settlement with the plaintiffs involves the certification of the case as a class action as part of the approval process, the impact of this ruling on the Company’s settlement is unclear. The settlement was terminated pursuant to a Stipulation and Order dated June 25, 2007.

We cannot predict whether we will be able to renegotiate a settlement that complies with the Second Circuit’s mandate. If we cannot, we intend to defend the action vigorously. Any unfavorable outcome of this litigation could have an adverse impact on the Company’s business, financial condition, results of operations, and cash flows.

On October 4, 2007, Vanessa Simmonds, a purported stockholder of the Company, filed suit in the U.S. District Court for the Western District of Washington against The Goldman Sachs Group, Inc., and JPMorgan Chase & Co., the lead underwriters of our initial public offering in May, 1999, alleging violations of Section 16(b) of the Securities Exchange Act of 1934, 15 U.S.C. § 78p(b). The complaint seeks to recover from the lead underwriters any “short-swing profits” obtained by them in violation of Section 16(b). The Company was named as a nominal defendant in the action, but will have no liability for the asserted claims.  The Company is considering what, if any, action to take in response to this litigation.  We do not anticipate that the ultimate outcome of this litigation will have a material adverse impact on our financial position.
 
14

 
7.  NET INCOME (LOSS) PER SHARE OF COMMON STOCK

The Company presents both basic and diluted income or loss per share from continuing operations and discontinued operations in the accompanying consolidated statements of operations. The Company computes net income or loss per share in accordance with SFAS No. 128, “Earnings Per Share.” Under the provisions of SFAS No. 128, basic net income or loss per common share is computed by dividing net income or loss by the weighted average number of common shares outstanding. Diluted net income or loss per common share is computed by dividing net income or loss by the weighted average number of common shares and dilutive common share equivalents then outstanding. The total common stock equivalents included in the calculation of diluted earnings per share amounted to 458,623 and 447,728 for the three-month and nine-month periods ended September 30, 2007, respectively. Stock options were included in the calculation of diluted earnings per share only when the average closing price of the Company’s common stock during the period exceeded the exercise price of the option. The total number of stock options that were excluded from the diluted earnings per share calculation amounted to 355,000 and 422,500 for the three-month and nine-month periods ended September 30, 2007, respectively.

8.  DISCONTINUED OPERATIONS
 
In June 2005, the Company committed to a plan to discontinue the operations of the Company’s securities research and brokerage segment. Accordingly, the operating results relating to this segment have been segregated from continuing operations and reported as a separate line item in the accompanying Consolidated Statements of Operations.

For the three-month and nine-month periods ended September 30, 2007, the Company recorded a loss on disposal of discontinued operations of $569 and $1,692, respectively.

The following table displays the activity and balances of the provisions related to discontinued operations:
 
                       
Year
         
Nine-Months Ended
       
     
Initial
   
Year 2005
   
Balance
   
 2006
   
Balance
   
September 30, 2007
   
Balance
 
     
Charge
   
 Activity
   
 12/31/2005
   
Activity
   
12/31/2006
   
Deductions
   
Adjustments
   
 9/30/2007
 
Net asset write-off
 
$
666,546
 
$
(666,546
)
$
-
 
$
-
 
$
-
 
$
-
 
$
-
 
$
-
 
                                                   
Severance payments
   
1,134,323
   
(905,566
)
 
228,757
   
(6,332
)
 
222,425
   
-
   
-
   
222,425
 
                                                   
Extinguishment of lease and other obligations
   
582,483
   
(531,310
)
 
51,173
   
(51,173
)
 
-
   
-
   
569
   
569
 
   
$
2,383,352
 
$
(2,103,422
)
$
279,930
 
$
(57,505
)
$
222,425
 
$
-
 
$
569
 
$
222,994
 
 
9.  BUSINESS CONCENTRATIONS AND CREDIT RISK
 
Financial instruments that subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents, restricted cash and accounts receivable. The Company maintains all of its cash, cash equivalents and restricted cash in six financial institutions and performs periodic evaluations of the relative credit standing of these institutions. The Company’s customers are primarily concentrated in the United States. The Company performs ongoing credit evaluations, generally does not require collateral, and establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of customers, historical trends and other information. To date, actual losses have been within management’s expectations.

The Company’s top five advertisers accounted for approximately 31% of its total advertising revenue for the nine-month period ended September 30, 2007, as compared to approximately 39% for the nine-month period ended September 30, 2006. No individual advertiser accounted for 10% or more of total advertising revenue during the nine-month period ended September 30, 2007, as compared to one advertiser accounting for approximately 18% of total advertising revenue during the nine-month period ended September 30, 2006.
 
15

 
10.  RECENT EVENTS

On November 1, 2007, BFPC Newco LLC, a wholly owned subsidiary of TheStreet.com, Inc. (the “Company”) entered into an agreement pursuant to which it acquired 100% of the stock in Bankers Financial Products Corporation (“BFPC”), including the wholly owned subsidiary BankingMyWay.com LLC, from Larry Starkweather, Kyle Selberg, Rachelle Zorn and Robert Quinn (the “Sellers”) pursuant to a Stock Purchase Agreement (the “Agreement”), among BFPC Newco LLC, and each of the Sellers.
 
BFPC, which is based in Fort Atkinson, Wisconsin, includes BankingMyWay (www.BankingMyWay.com) and RateWatch (www.Rate-Watch.com). RateWatch is one of the nation's largest providers of pricing solutions for banks and credit unions. BFPC was established in 1999, and has more than 5,700 financial institutions subscribing to its services which consists of a data set of bank rates including CDs, savings accounts, interest checking, money markets, mortgage/home equity and auto loans. Additionally, BankingMyWay provides rates from more than 50,000 bank and credit union locations, allowing consumers to search for the best rates available.
 
The Agreement provided for a purchase price consisting of approximately $16.9 million in cash (net of $3.9 million in debt repayment) and 636,081 shares of unregistered common stock of TheStreet.com, 79,510 of which were issued to the Sellers and 556,571 of which were placed in escrow pursuant to the terms of an escrow agreement. 159,020 of the shares will be escrowed to secure indemnity obligations and 397,551 shares represent deferred stock compensation which shall be released to Sellers on the first, second and third anniversaries of the Closing Date pursuant to the Escrow Agreement. In addition, the principal shareholder of BFPC received an option to purchase up to 175,600 shares of common stock priced at market and vesting ratably over three years.
 
16

 
Item 2.
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Statements contained in this quarterly report on Form 10-Q relating to plans, strategies, objectives, economic performance and trends and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, the factors set forth under the heading “Risk Factors” and elsewhere in this quarterly report, and in other documents filed by the Company with the Securities and Exchange Commission from time to time, including, without limitation, the Company’s annual report on Form 10-K for the year ended December 31, 2006. Forward-looking statements may be identified by terms such as “may”, “will”, “should”, “could”, “expects”, “plans”, “intends”, “anticipates”, “believes”, “estimates”, “predicts”, “forecasts”, “potential”, or “continue” or similar terms or the negative of these terms. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future results, levels of activity, performance or achievements. The Company has no obligation to update these forward-looking statements.

The following discussion and analysis should be read in conjunction with the Company’s unaudited consolidated financial statements and notes thereto.

Overview

TheStreet.com, Inc. is a leading independent producer of financial news and ratings, business and investment content, and innovative custom advertising solutions. The Company meets a broad scope of consumer, professional, and advertiser demands through multimedia distribution of advertising supported content and services and paid subscriptions.

TheStreet.com was founded in June 1996 by James J. Cramer and Dr. Martin Peretz. A pioneer in the electronic publishing of financial information on the Internet, we launched our first paid subscription news and commentary Web site, www.thestreet.com, in November 1996 and went public in May 1999.

From late 2002 until the second quarter of 2005, we operated Independent Research Group LLC (“IRG Research”), a registered broker-dealer providing proprietary equity research and brokerage services to institutional clients. The closing of this unprofitable business in June 2005 enabled the management team to refocus its efforts on the profitable electronic publishing business, and marked the strategic shift toward accelerating the growth of our consumer market offerings within a free, advertising supported environment.

In March 2005, the Company launched TheStreet.com TV, a free, advertising supported video network that today includes 13 channels covering daily market updates, executive interviews, small business and personal finance stories.

In August 2006, we acquired the assets of Weiss Ratings, Inc., re-branded what was primarily a print business as TheStreet.com Ratings (“Ratings”), and brought the Ratings content online and made it available for free in an advertising supported environment. Through Ratings, we provide independent ratings and evaluations of stocks, mutual funds, exchange traded funds (“ETFs”) and financial institutions, including insurers, healthcare providers, banks and savings and loans. In May 2007, we entered into an exclusive licensing arrangement with Grey Publishing, a leading independent reference book publishing house, to print, publish, distribute and sell certain Ratings directories.
 
In January 2007, we took a 49.9% joint venture interest in Stockpickr.com, a unique Web 2.0 offering that combines finance and social networking. In April 2007, we acquired the remaining 50.1% stake in Stockpickr.com that we did not own. With more than 800 professional portfolios and almost 120,000 individual investor portfolios, visitors to the site can learn how to invest following professionals’ strategies, and communicate with each other to share investment ideas.
 
17

 
In August 2007, we acquired Corsis Technology Group II LLC, a leading provider of online and mobile custom interactive solutions for advertisers, marketers and content publishers, which included Promotions.com, a full service online promotions agency that implements interactive promotions for some of the largest brands in the world, media companies and their agencies. Corsis is also in the business of creation and development of websites, digital commerce, and platforms for third parties. As the lines between content, interactive marketing campaigns and technology continue to blur, Promotions.com provides us with the capabilities to deliver the solutions our advertisers demand, along with continued diversification of our revenue base. Subsequent to the completion of the acquisition, we consolidated the brand under the Promotions.com (“Promotions.com”) name, reflecting our expectation of the growth opportunity in the interactive marketing and promotions business.

It is possible that, as we implement our growth strategies, we will pursue additional acquisitions, joint ventures, or investments in other businesses.

Having established ourselves as a reliable source of investment content within the professional and active investor community, primarily through our subscription services, we have expanded our strategic vision with a stated goal of attracting the consumer audience to an expanded offering of free, advertising supported investing, personal finance and educational content. As uncertainty about the future of the social security safety net continues to grow, and the number of companies offering their employees the protection of defined benefit pension plans continues to decline, we believe that individuals are increasingly seeking reliable investment and financial planning information.

A national survey conducted by consumer advocacy group Consumer Action and leading financial services provider Capital One Financial Corporation1 finds that many Americans are missing important savings opportunities. While the majority of Americans do regularly put aside money in savings, many are not maximizing that money for their greatest benefit. Most Americans (53%) are still using traditional passbook savings accounts for their savings. Although high-yield money market accounts and certificates of deposit (CDs) both generally offer a significantly higher interest rate, few Americans take advantage of those higher rates. In fact, over a third of respondents claimed they do not know the interest rate on their savings vehicle. And while a quarter of respondents cited "retirement" as their number one reason for savings, nearly half of Americans (48%) still do not participate in any kind of retirement plan, such as a 401k or an IRA.

Though there are vast quantities of financial content available in print publications and on the Internet, finding the insight and expertise to make sense of it all often remains elusive. TheStreet.com and its expanding network of properties strive to provide a solution, offering a variety of content to increase individuals’ financial acumen and the tools to apply their knowledge.

Our goal is to meet consumer and advertiser demands while becoming the leading independent destination web site where all “MONEY” concerns are addressed by:

·  
Providing a broader range of content to our audience, including real estate, politics, entrepreneurship, small business, and luxury living across a growing network of web sites; and
 

1   
Consumer Action and Capital One Financial Corporation national Survey “2007 annual Survey of America's ''Financial IQ'' , released September 2007.
 
18

 
·  
Providing innovative, interactive solutions for our advertisers, across our full range of distribution platforms.

In the three-month and nine-month periods ended September 30, 2007, the Company’s paid services revenue, comprised 57% and 62%, respectively, of total revenue, compared to 71% in both the three-month and nine-month periods ended September 30, 2006, respectively. Our paid services include our 13 subscription services, which are generally targeted at more experienced investors. Many of our subscription offerings focus on specific investment strategies, including options (TheStreet.com Options Alerts), dividend-paying stocks (The Dividend Stock Advisor), small capitalization stocks (TheStreet.com Stocks Under $10) and mid-cap stocks with short term upside potential (TheStreet.com Breakout Stocks). RealMoney, the foundation of our consumer line of paid subscription services, provides investing ideas, trading strategies, technical analysis and expert market commentary. Action Alerts PLUS is an alert service that provides subscribers with an intimate view of the activity within the actual portfolio of individual stocks held in Jim Cramer’s charitable trust. RealMoney Silver is the Company’s first bundled offering, allowing users to seamlessly access components of five subscription services from a single interface at a discounted subscription rate. Paid services revenue also includes syndication and licensing revenue. We seek to grow our paid services business through ongoing tailoring and enhancement of our service offerings, external marketing and promotion, and promotion on our free Web site, www.thestreet.com.

However, we believe that the growth opportunity on the free, advertising supported side of the business is far greater than that on the subscription side of the business, and we anticipate a continued shift in our revenue mix toward increased marketing services revenue as we pursue our strategy to attract a larger, consumer audience to our expanding array of content, and monetize that content through the increasingly sophisticated interactive marketing and promotional campaigns advertisers demand through our Promotions.com business.

In the three-month and nine-month periods ended September 30, 2007, marketing services revenue comprised 43% and 38%, respectively, of total revenue, compared to 29% in both the three-month and nine-month periods ended September 30, 2006.

Our free, advertising supported Web site, www.thestreet.com, is updated throughout the day to provide financial commentary, analysis, and investigative journalism, along with personal finance and lifestyle content. The Web site is also home for content generated by TheStreet.com Ratings, which tracks the risk adjusted performance of more than 15,000 mutual funds, nearly 6,000 stocks, and more than 300 ETFs, and evaluates the financial strength of more than 13,000 financial institutions. This includes stories that highlight key trends, and features such as TheStreet.com’s proprietary ratings screener, which allows the use of custom search criteria to create lists from the Ratings data.

TheStreet.com TV is a free, advertising supported online video network providing a daily menu of original business news and short form feature programs. TheStreet.com TV offers continuous programming each day to keep investors informed of important changes in daily market conditions as well as information regarding personal finance and other topics that are relevant to investors.

Stockpickr.com is an indirect wholly owned subsidiary of TheStreet.com. Recently named as one of 50 Best Websites 2007 by Time.com, the online site of Time magazine, the advertising supported Web site is a groundbreaking financial and social networking platform where like-minded investors meet to generate investment ideas and compare and exchange investment strategies and techniques in a secure environment. The Stockpickr community has expanded rapidly to where the site now houses more than 120,000 user-generated portfolios and more than 800 professional portfolios. We believe that, as a resource unlike any other on the Internet today, Stockpickr enables TheStreet.com to deliver the value that advertisers demand in the Web 2.0 world.

Since acquiring all of Stockpickr in April 2007, we have launched three new features on the site: StockBlogr - the first blog search engine devoted to accessing the top financial blogs on the Internet today; Street Answers, a free interactive search platform where people can ask questions about stocks and investment ideas, and in response, professional and self-directed money managers, traders and investors share their research; and Stockpickr Portfolio Ratings in which Stockpickr portfolios are linked to TheStreet.com Ratings and are rated with a letter grade based on an average of the ratings of the individual stocks within the portfolio.
 
19

 
We have a number of free, advertising supported email newsletters, including daily and weekly market bulletins, and we continue to expand the number of advertising supported podcasts available for download.

We generate revenue from our free content through the sale of the following types of advertising placements:

·  
Banner, tile and interactive advertisement and sponsorship placements in our advertising-supported Web sites, TheStreet.com and Stockpickr.com, as well as on our paid subscription site, RealMoney;
·  
Advertisement placements in our free email newsletters;
·  
Sponsorship of stand-alone emails to our registered users; and
·  
Advertisements in TheStreet.com TV and in our audio Podcasts.

Since we refocused our strategy on the consumer market in mid 2005, advertising sales have experienced significant growth, which we believe is attributable to several factors.

First, as a result of the attractiveness of our expanded content offerings and our success in implementing marketing relationships with other high-traffic Web sites, we experienced strong increases in page views and unique visitors to our network of Web sites. In the nine-month period ended September 30, 2007, our network generated 915 million page views, a 44% increase over the prior year, and an average of 5.5 million unique visitors per month, an increase of 28% over the prior year. The growth in page views increased the amount of advertising inventory we had available to sell to advertisers, while the growth in our unique audience attracted new advertisers to the site, and allowed us to expand our relationships with a number of our existing advertisers. Advertising revenue in the nine-month period ended September 30, 2007 from non-financial advertisers increased by 139% over the same period last year, and represented 40% of total advertising revenue in the nine-month period, as compared to 24% in the same period last year.

Additionally, we believe that the continued shift of advertising spending from traditional media to online advertising has led to increased spending by our advertisers. See “Risk Factors—We May Have Difficulty Increasing Our Advertising Revenue, a Significant Portion of Which Is Concentrated Among Our Top Advertisers.”

Finally, the wealth of free, advertising supported content at www.thestreet.com and www.stockpickr.com, and paid content offerings through our RealMoney Web site and subscription services, has earned recognition as reliable, timely, relevant and educational, which attracts a growing audience and is attractive to advertisers seeking to associate their brands with high quality content. In 2006 and 2007, we received the following awards and distinctions:

·  
Stockpickr.com was named as one of 50 Best Websites 2007 in Time.com Roundup;
·  
2006 Gerald Loeb Award for Distinguished Business and Financial Journalism, Finalist for News Services and Online Content category;
·  
2006 Media Industry Newsletter “Best of the Web” Awards, Finalist for Editor of a Website (David Morrow, the Company’s Editor-in-Chief);
·  
2007 Codie Awards finalist for “Best Online News Service” for www.thestreet.com; and
·  
2007 Codie Awards finalist for “Best Financial Blog” for Jim Cramer’s Daily “Booyahs!”

Our goal is to be a trusted resource to our audience, helping them to understand financial alternatives and providing them with the tools necessary for sound and informed financial decision-making. Our strategy is to continue to expand our content offerings and distribution channels to attract a wider consumer audience to our investing, personal finance, education and lifestyle content.
 
20

 
Critical Accounting Estimates

General

The Company’s discussion and analysis of its financial condition and results of operations are based upon its consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of these financial statements requires management to make estimates and assumptions, specifically for the allowance for doubtful accounts receivable, the useful lives of fixed assets, the valuation of goodwill and intangible assets, as well as accrued expense estimates that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expense during the reporting period. Actual results could differ from those estimates.

The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of its consolidated financial statements.

Revenue Recognition

The Company generates its revenue primarily from paid and marketing services.

Paid services include subscription fees paid by customers for access to particular services for the term of the subscription as well as syndication and licensing revenue. Subscriptions are generally charged to customers’ credit cards or are directly billed to corporate subscribers. These are generally billed in advance on a monthly or annual basis. The Company calculates net subscription revenue by deducting anticipated refunds from cancelled subscriptions and chargebacks of disputed credit card charges from gross revenue. Net subscription revenue is recognized ratably over the subscription periods. Deferred revenue relates to subscription fees for which amounts have been collected but for which revenue has not been recognized.

Subscription revenue is subject to estimation and variability due to the fact that, in the normal course of business, subscribers may for various reasons contact us or their credit card companies to request a refund or other adjustment for a previously purchased subscription. Accordingly, we maintain a provision for estimated future revenue reductions resulting from expected refunds and chargebacks related to subscriptions for which revenue was recognized in a prior period. The calculation of this provision is based upon historical trends and is reevaluated each quarter.

Marketing services include advertising revenue, which is derived from the sale of Internet sponsorship arrangements and from the delivery of banner, video and email advertisements on the Company’s Web sites, and is recognized ratably over the period the advertising is displayed, provided that no significant Company obligations remain and collection of the resulting receivable is reasonably assured. Although infrequent, Company obligations could include guarantees of a minimum number of times that users of the Company’s Web sites “click-through” to the advertisers’ Web site, or take additional specified action, such as opening an account. In such cases, revenue is recognized as the guaranteed “click-throughs” or other relevant delivery criteria are fulfilled.

Marketing services also include revenue associated with Promotions.com. Promotions.com revenues are derived principally from management contracts in which Promotions.com typically provides custom services for the creation, implementation, and administration of an online promotion on a customer’s website and for managing the customer’s information technology functions. Promotions.com recognizes revenue related to its services as the services are provided or ratably over the period of the contract, provided that no significant obligations remain and collection of the resulting receivable is reasonably assured.
 
21

 
Advertising revenue is subject to estimation and variability due to our policy of recognizing revenue only for arrangements with customers in which, among other things, management believes that collectibility of amounts due is reasonably assured. Accordingly, we estimate and record a provision for doubtful accounts for estimated losses resulting from the failure of our advertising customers to make required payments. This provision is recorded as a bad debt expense. A considerable amount of judgment is required in assessing the ultimate realization of these receivables, including the current credit-worthiness of each customer.

Promotions.com revenue is subject to estimation and variability due to the judgment involved in estimating the percentage of completion of a particular contract in determining the amount of revenue to be recognized.

Capitalized Software and Web Site Development Costs

The Company expenses all costs incurred in the preliminary project stage for software developed for internal use and capitalizes all external direct costs of materials and services consumed in developing or obtaining internal-use computer software in accordance with Statement of Position (“SOP”) 98-1, “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use.” In addition, for employees who are directly associated with and who devote time to internal-use computer software projects, to the extent of the time spent directly on the project, the Company capitalizes payroll and payroll-related costs of such employees incurred once the development has reached the applications development stage. For the three-month and nine-month periods ended September 30, 2007, the Company capitalized software development costs totaling $63,589 and $287,827, respectively. For the nine-month period ended September 30, 2006, the Company did not capitalize any software development costs. All costs incurred for upgrades, maintenance and enhancements that do not result in additional functionality are expensed.

In December 1999, the Company adopted Emerging Issues Task Force Abstract (“EITF”) Issue number 00-2, “Accounting for Web Site Development Costs.” EITF 00-2 provides guidance on the accounting for the costs of development of company Web sites, dividing the Web site development costs into five stages: (1) the planning stage, during which the business and/or project plan is formulated and functionalities, necessary hardware and technology are determined, (2) the Web site application and infrastructure development stage, which involves acquiring or developing hardware and software to operate the Web site, (3) the graphics development stage, during which the initial graphics and layout of each page are designed and coded, (4) the content development stage, during which the information to be presented on the Web site, which may be either textual or graphical in nature, is developed, and (5) the operating stage, during which training, administration, maintenance and other costs to operate the existing Web site are incurred. The costs incurred in the Web site application and infrastructure stage, the graphics development stage and the content development stage are capitalized; all other costs are expensed as incurred. Amortization of capitalized costs will not commence until the project is completed and placed into service. For the three-month and nine-month periods ended September 30, 2007, the Company capitalized Web site development costs totaling $512,578 and $1,572,857, respectively. For the nine-month period ended September 30, 2006, the Company did not capitalize any Web site development costs. 

Capitalized software and Web site development costs are amortized using the straight-line method over the estimated useful life of the software or Web site. Total amortization expense for the three-month periods ended September 30, 2007 and 2006 was $11,072, and $21,153, respectively. Total amortization expense for the nine-month periods ended September 30, 2007 and 2006 was $34,622 and $69,080, respectively.

Property and Equipment

Property and equipment are stated at cost, net of accumulated depreciation and amortization. Property and equipment are depreciated on a straight-line basis over the estimated useful lives of the assets (three years for computer equipment, including capitalized software and Web site development costs, and five years for furniture and fixtures). Leasehold improvements are amortized on a straight-line basis over the shorter of the respective lease term or the estimated useful life of the asset. If the useful lives of the assets differ materially from these estimates, additional costs could be incurred, which could have an adverse impact on the Company’s expenses.
 
22

 
Goodwill and Other Intangible Assets

In July 2001, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standards (“SFAS”) No. 142, “Goodwill and Other Intangible Assets.” SFAS No. 142 requires companies to stop amortizing goodwill and certain other intangible assets with indefinite useful lives. Instead, goodwill and other intangible assets deemed to have an indefinite useful life will be subject to an annual review for impairment. Separable intangible assets that are not deemed to have indefinite useful lives will continue to be amortized over their useful lives (but with no maximum life).

Upon the adoption of SFAS No. 142 in the first quarter of 2002, the Company stopped the amortization of goodwill and certain other intangible assets with indefinite useful lives, and completed the required transitional fair value impairment test on its goodwill and certain other intangible assets, the results of which had no impact on the Company’s financial statements. The Company’s goodwill is tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. Based upon annual impairment tests as of September 30, 2006, 2005 and 2004, no impairment was indicated for the Company’s goodwill and intangible assets with indefinite lives.

Business Concentrations and Credit Risk

Financial instruments that subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents, restricted cash and accounts receivable. The Company maintains all of its cash, cash equivalents and restricted cash in six financial institutions and performs periodic evaluations of the relative credit standing of these institutions. The Company’s customers are primarily concentrated in the United States. The Company performs ongoing credit evaluations, generally does not require collateral, and establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of customers, historical trends and other information. To date, actual losses have been within management’s expectations.

For the three-month and nine-month periods ended September 30, 2007, the Company’s top five advertisers accounted for approximately 29% and 31%, respectively, of its total advertising revenue as compared to approximately 41% and 39%, respectively, for the three-month and nine-month periods ended September 30, 2006. For the three-month and nine-month periods ended September 30, 2007, no advertiser accounted for 10% or more of total advertising revenue, as compared to one advertiser accounting for approximately 14% and 18%, respectively, during the three-month and nine-month periods ended September 30, 2006.

Stock Based Compensation

As of October 1, 2005, the Company elected early adoption of Statement of Financial Accounting Standards (“SFAS”) No. 123(R), “Share Based Payment: An Amendment of FASB Statements 123 and 95” using the modified prospective transition method. This statement requires that the cost resulting from all share-based payment transactions be recognized in the financial statements based upon estimated fair values. Prior to adoption of SFAS No. 123(R), the Company accounted for stock-based compensation expense on a pro forma basis in accordance with Accounting Principles Board No. 25, “Accounting for Stock Issued to Employees” (“APB 25”). In March 2005, the Securities and Exchange Commission issued Staff Accounting Bulletin No. 107 (“SAB 107”) relating to SFAS No. 123(R). The Company has applied the provisions of SAB 107 in its adoption of SFAS No. 123(R).

Stock-based compensation expense recognized under SFAS No. 123(R) for the three-month and nine-month periods ended September 30, 2007 was $536,898 and $1,608,479, respectively, as compared to $496,648 and $1,317,964, respectively, for the three-month and nine-month periods ended September 30, 2006.
 
23

 
Upon adoption of SFAS No. 123(R), the Company continued its practice of estimating the value of employee stock options on the date of grant using the Black-Scholes option-pricing model. This determination is affected by the Company’s stock price as well as assumptions regarding expected volatility, risk-free interest rate, and expected dividends. The weighted-average estimated value of employee stock options granted during the nine-month period ended September 30, 2007 was $4.06 using the Black-Scholes model with the following weighted-average assumptions. The assumptions presented in the table below represent the weighted-average value of the applicable assumption used to value stock options at their grant date. In determining the volatility assumption, the Company used a historical analysis of the volatility of the Company’s share price for the preceding two years, based on management’s assessment that recent historical volatility is representative of future stock price trends. The expected option lives, which represent the period of time that options granted are expected to be outstanding, were estimated based upon the “simplified” method for “plain-vanilla” options. The risk-free interest rate assumption is based upon observed interest rates appropriate for the term of the Company’s employee stock options. The dividend yield assumption is based on the history and expectation of future dividend payouts.
 
   
 Nine Months Ended
September 30, 2007
 
Expected option lives
   
3.5 years
 
Expected volatility
   
46.67
%
Risk-free interest rate
   
4.64
%
Expected dividends
   
0.94
%

As stock-based compensation expense recognized in the Consolidated Statements of Operations is based on awards that are ultimately expected to vest, it has been reduced for expected forfeitures. SFAS No. 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. Forfeitures were estimated based on historical experience.

If factors change and the Company employs different assumptions in the application of SFAS No. 123(R) in future periods, the compensation expense that the Company records under SFAS No. 123(R) may differ significantly from what it has recorded in the current period.

Income Taxes

The Company accounts for its income taxes in accordance with SFAS No. 109, “Accounting for Income Taxes.” Under SFAS No. 109, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets or liabilities of a change in tax rates is recognized in the period that the tax change occurs. SFAS No. 109 also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some or all of the deferred tax asset will not be realized.

Deferred tax assets pertaining to windfall tax benefits on exercise of share awards and the corresponding credit to additional paid-in capital are recorded if the related tax deduction reduces tax payable. The Company has elected the “With-and-without approach” regarding ordering of windfall tax benefits to determine whether the windfall tax benefit did reduce taxes payable in the current year. Under this approach, the windfall tax benefits would be recognized in additional paid-in capital only if an incremental tax benefit is realized after considering all other tax benefits presently available to the Company.
 
24

 
Results of Operations

Comparison of Three Months Ended September 30, 2007 and September 30, 2006

Revenue
 
     
For the Three Months Ended September 30,
       
Revenue:
   
2007
   
(*)
   
2006
   
(*)
   
Percent
Change
 
Paid services
 
$
9,188,329
   
57
%
$
9,209,763
   
71
%
 
0
%
Marketing services
   
6,930,030
   
43
%
 
3,739,605
   
29
%
 
85
%
Total revenue
 
$
16,118,359
   
100
%
$
12,949,368
   
100
%
 
24
%

(*) Percent of total revenue

Paid services. Paid services revenue is derived from annual and monthly subscriptions to the Company’s 13 paid services, and through the syndication and licensing of our content to third parties. Subscription revenue is recognized ratably over the subscription period, while syndication and licensing revenue is recognized over the contract period. For the three-month period ended September 30, 2006, paid services also included revenue related to the Company’s nationally syndicated daily radio program, RealMoney with Jim Cramer prior to its discontinuation in December 2006. 
 
   
For the Three Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Paid services:
             
Subscription
 
$
8,339,087
 
$
8,633,473
   
-3
%
Syndication and licensing
   
849,242
   
576,290
   
47
%
Total
 
$
9,188,329
 
$
9,209,763
   
0
%

The decrease in subscription revenue is directly related to a reduction in subscription marketing activities related to our 13 subscription services, including Paid Search, Online Advertising, Email List Buying and Co-registration activities, as we refined our subscription marketing plan to ensure an acceptable level of return on investment. Additionally, subscription revenue from our Ratings business was lower due to our outsourcing of this business to Grey Publishing in the second quarter of 2007. The increase in syndication and licensing revenue is primarily the result of a full nine months of revenue received from the syndication of independent research from Ratings, as compared to two months in 2006 subsequent to the acquisition of Weiss Ratings in August 2006.

For the three-month period ended September 30, 2007, approximately 70% of the Company’s net subscription revenue was derived from annual subscriptions, as compared to approximately 68% for the three-month period ended September 30, 2006. The Company calculates net subscription revenue by deducting anticipated refunds from cancelled subscriptions and chargebacks of disputed credit card charges from gross revenue. Refunds and chargebacks totaled less than 1% of gross subscription revenue during each of the three-month periods ended September 30, 2007 and 2006.

Marketing services. Marketing services revenue is derived from the placement of advertisements on the Company’s Web sites, email newsletters, video content and podcasts, as well as interactive marketing services for which the Company develops custom services for the creation, implementation, and administration of an online promotion on a customer’s website and for managing the customer’s information technology functions.

25

 
   
For the Three Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Marketing services:
             
Advertising
 
$
4,610,579
 
$
3,739,605
   
23
%
Interactive marketing services
   
2,319,451
   
-
   
N/A
 
Total
 
$
6,930,030
 
$
3,739,605
   
85
%

Advertising revenue for the three-month period ended September 30, 2007, increased by 23% when compared to the three-month period ended September 30, 2006. The increase is primarily attributable to the effective monetization of a 53% increase in the average number of monthly unique visitors and a 65% increase the number of page views generated by the Company’s Web sites. The increase in reach and page views, combined with continued strength in our audience demographics, and the ability to create new and unique customized advertising solutions enables us to expand relationships with existing advertisers, acquire new financial advertisers and attract increasing numbers of non-endemic advertisers.

We believe that we have particular appeal to a growing number of non-financial advertisers, who comprised 49% of total advertising revenue in the three-month period ended September 30, 2007, as compared to 30% in the three-month period ended September 30, 2006. Additionally, we believe that the continued shift of advertising spending from traditional media to online advertising has led generally to increased spending by the Company’s advertisers and to an increase in the number of advertisers choosing to place their advertisements in the Company’s publications.

The number of advertisers for the three-month period ended September 30, 2007 was 97 as compared to 71 for the three-month period ended September 30, 2006. The Company’s top five advertisers accounted for approximately 29% of its total advertising revenue for the three-month period ended September 30, 2007, as compared to approximately 41% for the three-month period ended September 30, 2006. For the three-month period ended September 30, 2007, no advertiser accounted for 10% or more of total advertising revenue, as compared to one advertiser accounting for approximately 14% of total advertising revenue during the three-month period ended September 30, 2006.

The increase in marketing services revenue also reflects incremental revenue associated with Promotions.com since its acquisition on August 2, 2007.

Operating Expense
 
   
For the Three Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Operating expense:
             
Cost of services
 
$
6,509,157
 
$
4,892,006
   
33
%
Sales and marketing
   
2,619,286
   
2,327,948
   
13
%
General and administrative
   
3,064,728
   
2,840,680
   
8
%
Depreciation and amortization
   
654,397
   
314,356
   
108
%
Total operating expense
 
$
12,847,568
 
$
10,374,990
   
24
%
 
26

 
Cost of services. Cost of services expense includes compensation and benefits for the Company’s editorial, technology, marketing services, ratings analyst and video staff, as well as fees paid to non-employee content providers, expenses for contract programmers and developers, communication lines and other technology costs.

As a percentage of revenue, cost of services expense was 40.4% in the third quarter of 2007, as compared to 37.8% in the third quarter of 2006. This increase is primarily due to lower than expected higher margin advertising revenue as some of our financial advertisers pushed their campaigns beyond the end of the third quarter due to market conditions. The increase in absolute dollars during the period was largely the result of increased compensation and related costs within our editorial, video and Ratings staffs related to the creation of additional content to drive increased advertising revenue, combined with increases in costs associated with hosting and computer maintenance expenses. The increased expense also reflects incremental costs associated with the operations of Promotions.com, TheStreet.com Ratings and Stockpickr since the dates of their acquisitions.

Sales and marketing. Sales and marketing expense consists primarily of advertising and promotion, promotional materials, content distribution fees, and compensation expense for the direct sales force and customer service departments.

As a percentage of revenue, sales and marketing expense was 16.3% in the third quarter of 2007, as compared to 18.0% in the third quarter of 2006. This decrease is partly attributable to the minor amount of sales and marketing effort currently expended by the recently acquired Promotions.com business. This was partially offset by our investment in additional headcount in our advertising sales team in the first quarter of 2007, which has driven additional advertising revenue during the current quarter and is expected to continue to drive incremental advertising revenue throughout the rest of the fiscal year. The increase in absolute dollars during the period was largely the result of increased advertising and promotion expenses and higher consulting fees.
 
General and administrative. General and administrative expense consists primarily of compensation for general management, finance and administrative personnel, occupancy costs, professional fees, equipment rental and other office expenses.

As a percentage of revenue, general and administrative expense was 19.0% in the third quarter of 2007, as compared to 21.9% in the third quarter of 2006. This decrease is largely attributable to management’s ability to generate additional revenue with minimal impact on the overhead cost structure. The increase in absolute dollars during the period was largely the result of increased professional fees, occupancy costs and additional costs to help provide management with information needed to control the expanded business, partly offset by reduced recruiting fees. The increased expense also reflects incremental costs associated with the operations of Promotions.com since the date of its acquisition.
 
Depreciation and amortization. As a percentage of revenue, depreciation and amortization expense was 4.1% in the third quarter of 2007, as compared to 2.4% in the third quarter of 2006. This increase is largely attributable to the amortization of intangible assets related to the Promotions.com, Ratings and Stockpickr acquisitions, combined with higher depreciation costs due to increased capital expenditures.
 
Net Interest Income
 
   
For the Three Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Net interest income
 
$
571,121
 
$
584,281
   
-2
%

The decrease in net interest income is primarily the result of a slight reduction in interest rates.
 
27

 
Discontinued Operations
 
   
For the Three Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Loss on disposal of discontinued operations
 
$
569
 
$
549
   
-4
%

In June 2005, the Company committed to a plan to discontinue the operations of the Company’s securities research and brokerage segment. Accordingly, the operating results relating to this segment have been segregated from continuing operations and reported as a separate line item on the consolidated statements of operations.

For the three-month periods ended September 30, 2007 and 2006, loss on disposal of discontinued operations represents additional costs incurred with the liquidation process.

The fair market values of the remaining liabilities of the discontinued operation are as follows:

   
September
30, 2007
 
December
31, 2006
 
Current liabilities
 
$
222,994
 
$
222,425
 

Net Income

Net income for the three-month period ended September 30, 2007 totaled $19,764,517, or $0.68 per basic and $0.67 per diluted share, compared to $3,094,948, or $0.11 per basic and diluted share for the three-month period ended September 30, 2006.

Non-GAAP adjusted net income for the three-month period ended September 30, 2007 totaled $4,301,415, or $0.15 per basic and diluted share, compared to $3,591,596, or $0.13 per basic and diluted share for the three-month period ended September 30, 2006. Non-GAAP adjusted net income is calculated as follows:
 
   
For the Three Months Ended
September 30,
 
   
2007
 
2006
 
Net income
 
$
19,764,517
 
$
3,094,948
 
Less deferred taxes
   
(16,000,000
)
 
-
 
Add noncash stock compensation expense
   
536,898
   
496,648
 
Non-GAAP adjusted net income
 
$
4,301,415
 
$
3,591,596
 
               
Non-GAAP adjusted basic net income per share
 
$
0.15
 
$
0.13
 
Non-GAAP adjusted diluted net income per share
 
$
0.15
 
$
0.13
 
               
Weighted average basic shares outstanding
   
29,085,700
   
27,337,453
 
Weighted average diluted shares outstanding
   
29,544,323
   
28,180,641
 
 
28

 
Earnings Before Interest, Taxes, Depreciation and Amortization

Earnings before interest, taxes, depreciation and amortization (“EBITDA”) for the three-month period ended September 30, 2007 totaled $3,970,595, as compared to EBITDA of $2,920,435 for the three-month period ended September 30, 2006. EBITDA is calculated as follows:
 
   
For the Three Months Ended
September 30,
 
   
2007
 
2006
 
Net income
 
$
19,764,517
 
$
3,094,948
 
Less net interest income
   
(571,121
)
 
(584,281
)
Add taxes
   
(15,877,198
)
 
95,412
 
Add depreciation and amortization
   
654,397
   
314,356
 
EBITDA
 
$
3,970,595
 
$
2,920,435
 
 
Comparison of Nine Months Ended September 30, 2007 and September 30, 2006

Revenue
 
     
For the Nine Months Ended September 30,
       
Revenue:
   
2007
   
(*)
   
2006
   
(*)
   
Percent
Change
 
Paid services
 
$
28,031,229
   
62
%
$
25,802,875
   
71
%
 
9
%
Marketing services
   
17,493,982
   
38
%
 
10,689,815
   
29
%
 
64
%
Total revenue
 
$
45,525,211
   
100
%
$
36,492,690
   
100
%
 
25
%

(*) Percent of total revenue

Paid services
 
   
For the Nine Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Paid services:
             
Subscription
 
$
25,649,904
 
$
24,668,382
   
4
%
Syndication and licensing
   
2,381,325
   
1,134,493
   
110
%
Total
 
$
28,031,229
 
$
25,802,875
   
9
%

We believe the growth in subscription revenue, the primary component of paid services, is due largely to our success in (i) increasing overall traffic to our Web sites by signing new agreements and expanding existing relationships with large, high-traffic portal and search engine companies, (ii) promoting our brands, products and services through the television program hosted by contributor James J. Cramer, and (iii) generating interest in our paid subscription services with expanded content offerings, including video and podcasts, personal finance and investor education content and lifestyle-oriented content. We also believe that strong trading volume and stock market performance during much of the previous 12 months resulted in increased numbers of investors seeking the type of investment information that the Company offers. Finally, we added new subscribers as a result of our acquisition of TheStreet.com Ratings during August 2006, which contributed to the growth in our subscription revenue as compared to the prior year period. The increase in Syndication and Licensing revenue is primarily the result of a full nine months of revenue received from the syndication of independent research from Ratings, as compared to two months in 2006 subsequent to the acquisition of Weiss Ratings in August 2006.
 
29

 
For the nine-month period ended September 30, 2007, approximately 70% of the Company’s net subscription revenue was derived from annual subscriptions, as compared to approximately 66% for the nine-month period ended September 30, 2006. The Company calculates net subscription revenue by deducting anticipated refunds from cancelled subscriptions and chargebacks of disputed credit card charges from gross revenue. Refunds and chargebacks totaled less than 1% of gross subscription revenue during each of the nine-month periods ended September 30, 2007 and 2006.

Marketing services. 
 
   
For the Nine Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Marketing services:
             
Advertising
 
$
15,174,531
 
$
10,689,815
   
42
%
Interactive marketing services
   
2,319,451
   
-
   
N/A
 
Total
 
$
17,493,982
 
$
10,689,815
   
64
%

Advertising revenue for the nine-month period ended September 30, 2007, increased by 42% when compared to the nine-month period ended September 30, 2006. The increase is primarily attributable to the effective monetization of a 28% increase in the average number of monthly unique visitors and a 44% increase the number of page views generated by the Company’s Web sites, when compared to the nine-month period ended September 30, 2006. The increase in reach and page views, combined with continued strength in our audience demographics, and the ability to create new and unique customized advertising solutions enables us to expand relationships with existing advertisers, acquire new financial advertisers and attract increasing numbers of non-endemic advertisers.

We believe that we have particular appeal to a growing number of non-financial advertisers, who comprised 40% of total advertising revenue in the nine-month period ended September 30, 2007, as compared to 24% in the nine-month period ending September 30, 2006. Additionally, we believe that the continued shift of advertising spending from traditional media to online advertising has led generally to increased spending by the Company’s advertisers and to an increase in the number of advertisers choosing to place their advertisements in the Company’s publications.

The number of advertisers for the nine-month period ended September 30, 2007 was 150 as compared to 123 for the nine-month period ended September 30, 2006. The Company’s top five advertisers accounted for approximately 31% of its total advertising revenue for the nine-month period ended September 30, 2007, as compared to approximately 39% for the nine-month period ended September 30, 2006. For the nine-month period ended September 30, 2007, no advertiser accounted for 10% or more of total advertising revenue, as compared to one advertiser accounting for approximately 18% of total advertising revenue during the nine-month period ended September 30, 2006.

30

 
The increase in marketing services revenue also reflects incremental revenue associated with Promotions.com since its acquisition on August 2, 2007.

Operating Expense
 
   
For the Nine Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Operating expense:
             
Cost of services
 
$
17,780,664
 
$
13,570,635
   
31
%
Sales and marketing
   
9,004,490
   
6,798,440
   
32
%
General and administrative
   
8,537,882
   
7,779,074
   
10
%
Depreciation and amortization
   
1,469,539
   
718,235
   
105
%
Total operating expense
 
$
36,792,575
 
$
28,866,384
   
27
%

Cost of services. As a percentage of revenue, cost of services expense was 39.1% for the nine-month period ended September 30, 2007, as compared to 37.2% for the nine-month period ended September 30, 2006. This increase is primarily due to lower than expected higher margin advertising revenue as some of our financial advertisers pushed their campaigns beyond the end of the third quarter due to market conditions. In addition, in the first quarter of 2007, we invested in additional editorial and video staff to increase production of stories and video in areas where we could not meet advertising demand. We believe that these investments have contributed to increased advertising revenue and will deliver stronger gross margins in future periods. The increase in absolute dollars during the period was largely the result of increased compensation and related costs within our Ratings, editorial and video staffs related to the creation of additional content to drive increased advertising revenue, combined with increases in hosting, Ratings fulfillment related expenses, computer maintenance and data costs. The increased expense also reflects incremental costs associated with the operations of TheStreet.com Ratings, Promotions.com and Stockpickr since the dates of their acquisitions.

Sales and marketing. As a percentage of revenue, sales and marketing expense was 19.8% in the nine-month period ended September 30, 2007, as compared to 18.6% in the nine-month period ended September 30, 2006. This increase is primarily attributable to our investment in additional headcount in our advertising sales team in the first quarter of 2007, which has driven additional advertising revenue during the year and is expected to continue to drive incremental advertising revenue throughout the rest of the fiscal year, as well as expanded promotional efforts to drive advertising revenue growth. The increase in absolute dollars during the period was largely the result of the overall growth of the Company, resulting in higher headcount and compensation and related costs to drive the Company’s revenue growth, combined with increased advertising and promotion costs and consulting fees. The increased expense also reflects incremental costs associated with the operations of TheStreet.com Ratings since the Ratings acquisition on August 7, 2006.

General and administrative. As a percentage of revenue, general and administrative expense was 18.8% in the nine-month period ended September 30, 2007, as compared to 21.3% in the nine-month period ended September 30, 2006. This decrease is largely attributable to management’s ability to generate additional revenue with minimal impact on the overhead cost structure. The increase in absolute dollars during the period was largely the result of the overall growth of the Company, resulting in higher compensation and related costs, additional costs to help provide management with information needed to control the expanded business and higher occupancy costs and professional fees, partially offset by reduced recruiting fees. The increased expense also reflects incremental costs associated with the operations of Promotions.com and TheStreet.com Ratings since their acquisitions.

Depreciation and amortization. As a percentage of revenue, depreciation and amortization expense was 3.2% in the nine-month period ended September 30, 2007, as compared to 2.0% in the nine-month period ended September 30, 2006. This increase is largely attributable to amortization of intangible assets related to the Ratings, Promotions.com and Stockpickr acquisitions, combined with higher depreciation costs due to increased capital expenditures.
 
31

 
Net Interest Income
 
   
For the Nine Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
Net interest income
 
$
1,796,820
 
$
1,443,000
   
25
%

The increase in net interest income is primarily the result of increased cash balances combined with higher interest rates.

Discontinued Operations
 
   
For the Nine Months Ended
September 30,
     
   
2007
 
2006
 
Percent
Change
 
(Loss) income on disposal of discontinued operations
 
$
(1,692
)
$
11,774
   
N/A
 
 
In June 2005, the Company committed to a plan to discontinue the operations of the Company’s securities research and brokerage segment. Accordingly, the operating results relating to this segment have been segregated from continuing operations and reported as a separate line item on the consolidated statements of operations.

For the nine-month period ended September 30, 2007, loss on disposal of discontinued operations represents additional legal fees and other costs incurred in connection with the liquidation process. For the nine-month period ended September 30, 2006, income on disposal of discontinued operations represents reductions to previously estimated shutdown costs.

The fair market values of the remaining liabilities of the discontinued operation are as follows:

   
September
30, 2007
 
December
31, 2006
 
Current liabilities
 
$
222,994
 
$
222,425
 

Net Income

Net income for the nine-month period ended September 30, 2007 totaled $26,317,209, or $0.92 per basic and $0.91 per diluted share, compared to $8,899,458, or $0.33 per basic and diluted share for the nine-month period ended September 30, 2006.

Non-GAAP adjusted net income for the nine-month period ended September 30, 2007 totaled $11,925,688, or $0.42 per basic and $0.41 per diluted share, compared to $10,217,422, or $0.38 per basic and $0.37 per diluted share for the nine-month period ended September 30, 2006. Non-GAAP adjusted net income is calculated as follows:
 
32

 
   
For the Nine Months Ended September 30,
 
   
2007
 
2006
 
Net income
 
$
26,317,209
 
$
8,899,458
 
Less deferred taxes
   
(16,000,000
)
 
-
 
Add noncash stock compensation expense
   
1,608,479
   
1,317,964
 
Non-GAAP adjusted net income
 
$
11,925,688
 
$
10,217,422
 
               
Non-GAAP adjusted basic net income per share
 
$
0.42
 
$
0.38
 
Non-GAAP adjusted diluted net income per share
 
$
0.41
 
$
0.37
 
               
Weighted average basic shares outstanding
   
28,488,315
   
26,807,231
 
Weighted average diluted shares outstanding
   
28,936,043
   
27,253,167
 
 
Earnings Before Interest, Taxes, Depreciation and Amortization

Earnings before interest, taxes, depreciation and amortization (“EBITDA”) for the nine-month period ended September 30, 2007 totaled $10,326,326, as compared to EBITDA of $8,453,065 for the nine-month period ended September 30, 2006. EBITDA is calculated as follows:
 
   
For the Nine Months Ended
September 30,
 
   
2007
 
2006
 
Net income
 
$
26,317,209
 
$
8,899,458
 
Less net interest income
   
(1,796,820
)
 
(1,443,000
)
Add taxes
   
(15,663,602
)
 
278,372
 
Add depreciation and amortization
   
1,469,539
   
718,235
 
EBITDA
 
$
10,326,326
 
$
8,453,065
 
 
Liquidity and Capital Resources

The Company invests in money market funds and other short-term, investment grade instruments that are highly liquid and of high-quality, with the intent that such funds can easily be made available for operating purposes. As of September 30, 2007, the Company’s cash and cash equivalents and noncurrent restricted cash amounted to $38,853,402, representing 38% of total assets.

Cash generated from operations was sufficient to cover expenses during the nine-month period ended September 30, 2007. Net cash provided by operating activities totaled $9,197,184 for the nine-month period ended September 30, 2007, as compared to net cash provided by operating activities totaling $12,982,439 for the nine-month period ended September 30, 2006. The decrease in net cash provided by operating activities is primarily related to the following:
 
33

 
·  
higher annual incentive compensation payments during the nine months ended September 30, 2007 related to the 2006 fiscal year, as compared to payments made during the nine months ended September 30, 2006 related to the 2005 fiscal year; and
·  
a slow-down in the overall growth of deferred revenue in the nine months ended September 30, 2007, as compared to the nine months ended September 30, 2006.

These decreases were partially offset by an increase in the level of noncash expenses.

Net cash provided by operating activities of $9,197,184 for the nine-month period ended September 30, 2007 was primarily the result of the Company’s net income combined with noncash expenses, partially offset by decreases in accrued expenses (primarily the result of payments related to annual incentive compensation), deferred revenue (primarily related to a reduction in the number of subscribers to our subscription products) and accounts payable, and increases in accounts receivable (due to higher advertising revenue) and prepaid expenses (primarily related to the timing of the renewal of the Company’s insurance policies).

Net cash used in investing activities of $16,795,206 for the nine-month period ended September 30, 2007 was primarily the result of the acquisitions of Corsis Technology Group II LLC and the remaining 50.1% of Stockpickr.com, and capital expenditures consisting of capitalized website and software development costs and purchases of computer hardware, leasehold improvements, furniture and fixtures and software.

Net cash used in financing activities of $180,759 for the nine-month period ended September 30, 2007 primarily consisted of cash dividends paid partially offset by the proceeds from the exercise of stock options.

The Company has a total of $576,951 of cash invested in certificates of deposit that serve as collateral for outstanding letters of credit, and is therefore restricted. The letters of credit serve as security deposits for the Company’s office space in New York City. The office leases do not expire within the next 12 months, and the restricted cash is therefore classified as a noncurrent asset.

The Company believes that its current cash and cash equivalents will be sufficient to meet its anticipated cash needs for at least the next 12 months. The Company is committed to cash expenditures in an aggregate amount of approximately $5.6 million through September 30, 2008, in respect of the contractual obligations set forth below under “Commitments and Contingencies.” Additionally, the Company’s Board of Directors declared a cash dividend in the amount of $0.025 per share of common stock during each of the first, second and third quarters of 2007, which resulted in cash expenditures of approximately $0.7 million and $2.2 million in the three- and nine-month periods ended September 30, 2007, respectively. The Company intends, although there can be no assurance, to maintain the dividend at the current annual level of $0.10 per share, and will review the dividend on an ongoing basis to ensure that, at a minimum, it serves to distribute interest income earned on the Company’s cash balances.

For the period ending June 30, 2007, the Company recorded a full valuation allowance against the deferred tax asset. During the third quarter of 2007, the valuation allowance has been reduced by $16 million, as management has concluded that it is more likely than not that the Company will realize the benefit of this portion of its deferred tax asset through taxable income to be generated in future years. Due to the reversal of the valuation allowance, this amount has been reflected as a benefit to the current period tax provision.

The Company recognized a deferred tax asset of approximately $53 million as of September 30, 2007, primarily relating to a net operating loss carryforward of approximately $132 million, as of September 30, 2007, available to offset future taxable income through 2025. In accordance with Section 382 of the Internal Revenue Code, the usage of the Company’s net operating loss carryforward could be limited in the event of a change in ownership. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Based upon a study performed by the Company’s independent tax advisors that analyzed the Company’s stock ownership activity from inception to December 31, 2006, a change of control was deemed to have occurred in August, 2000. The change of control created an annual limitation on the usage of $35 million of pre-change losses which will become available over the years of 2008 to 2018.
 
34


In evaluating the reasonableness of the valuation allowance, management assesses whether it is more likely than not that some portion, or all, of the deferred tax asset will not be realized. Ultimately, the realization of deferred tax assets is dependant upon the generation of future taxable income during those periods in which the temporary differences become deductible and/or credits can be utilized. To this end, management considers the level of historical taxable income, the scheduled reversal of deferred tax liabilities, tax planning strategies and projected future taxable income. Based on these considerations management believes it is more likely than not that the Company will realize the benefit of its deferred tax asset, net of the September 30, 2007 valuation allowance.

Commitments and Contingencies

The Company is committed under operating leases, principally for office space. Certain leases are subject to rent reviews and require payment of expenses under escalation clauses. Rent and equipment rental expenses increased to $503,221 for the three month period ended September 30, 2007, as compared to $434,875 for the three month period ended September 30, 2006. Rent and equipment rental expenses increased to $1,299,631 for the nine month period ended September 30, 2007, as compared to $1,242,154 for the nine month period ended September 30, 2006. The changes in rent and equipment rental expenses were primarily due to changes in operating expense escalations and additional office space resulting from increased headcount and both the Promotions.com and Ratings acquisitions. Additionally, the Company has employment agreements with certain of its employees and outside contributors, whose future minimum payments are dependent on the future fulfillment of their services thereunder. As of September 30, 2007, total future minimum cash payments are as follows:
 
   
Payments Due by Period
 
       
Less Than
         
After
 
Contractual obligations:
 
Total
 
1 Year
 
1 - 3 Years
 
4 - 5 Years
 
5 Years
 
Operating leases
 
$
3,887,952
 
$
1,665,664
 
$
1,938,125
 
$
284,163
 
$
-
 
Employment agreements
   
5,040,358
   
2,724,837
   
2,315,521
   
-
   
-
 
Outside contributor agreements
   
498,687
   
384,104
   
114,583
   
-
   
-
 
Total contractual cash obligations
 
$
9,426,997
 
$
4,774,605
 
$
4,368,229
 
$
284,163
 
$
-
 

Four additional employment agreements were signed subsequent to September 30, 2007 related to the acquisition of Bankers Financial Products Corporation (“BFPC”) (see Note 10 to Notes to Consolidated Financial Statements), that guarantee payments of $650,833 and $1,030,883 within the next year and the one to three year period, respectively, and are dependent on the future fulfillment of the services thereunder. Also in connection with the BFPC acquisition, the Company assumed leases for office space that commit the Company to payments of $161,148, $329,584, $339,546 and $573,535 within the next year, the one to three year period, three to five year period, and after 5 year period, respectively.

Item 3.   Quantitative and Qualitative Disclosures About Market Risk.

The Company believes that its market risk exposures are immaterial as the Company does not have instruments for trading purposes, and reasonable possible near-term changes in market rates or prices will not result in material near-term losses in earnings, material changes in fair values or cash flows for all instruments.

35

 
Item 4.  Controls and Procedures.

A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

The Company carried out, under the supervision and with the participation of the Company’s management, including its Chief Executive Officer and Chief Financial Officer, an evaluation of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934) as of the end of the quarterly period covered by this report. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2007, the design and operation of these disclosure controls and procedures were effective. During the three-month period covered by this report, there have been no changes in the Company’s internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
 
36


PART II - OTHER INFORMATION

Item 1.  Legal Proceedings.

In December 2001, the Company was named as a defendant in a securities class action filed in United States District Court for the Southern District of New York related to its initial public offering (“IPO”) in May 1999. The lawsuit also named as individual defendants certain of its former officers and directors, James J. Cramer, a current director, and certain of the underwriters of the IPO, including The Goldman Sachs Group, Inc., Hambrecht & Quist LLC (now part of JP Morgan Chase & Co.), Thomas Weisel Partners LLC, Robertson Stephens Inc. (an investment banking subsidiary of BankBoston Corp., later FleetBoston Corp., which ceased operations in 2002), and Merrill Lynch Pierce Fenner & Smith, Inc. Approximately 300 other issuers and their underwriters have had similar suits filed against them, all of which are included in a single coordinated proceeding in the Southern District of New York (the “IPO Litigations”). The complaints allege that the prospectus and the registration statement for the IPO failed to disclose that the underwriters allegedly solicited and received “excessive” commissions from investors and that some investors in the IPO allegedly agreed with the underwriters to buy additional shares in the aftermarket in order to inflate the price of the Company’s stock. An amended complaint was filed April 19, 2002. The Company and the officers and directors were named in the suits pursuant to Section 11 of the Securities Act of 1933, Section 10(b) of the Exchange Act of 1934, and other related provisions. The complaints seek unspecified damages, attorney and expert fees, and other unspecified litigation costs.

On July 1, 2002, the underwriter defendants in the consolidated actions moved to dismiss all of the IPO Litigations, including the action involving the Company. On July 15, 2002, the Company, along with other non-underwriter defendants in the coordinated cases, also moved to dismiss the litigation. On February 19, 2003, the district court ruled on the motions. The district court granted the Company’s motion to dismiss the claims against it under Rule 10b-5, due to the insufficiency of the allegations against the Company. The motions to dismiss the claims under Section 11 of the Securities Act were denied as to virtually all of the defendants in the consolidated cases, including the Company. In addition, the individual defendants in the IPO Litigations, including Mr. Cramer, signed a tolling agreement and were dismissed from the action without prejudice on October 9, 2002.

In June 2003, a proposed collective settlement of this litigation was structured between the plaintiffs, the issuer defendants in the consolidated actions, the issuer officers and directors named as defendants, and the issuers’ insurance companies. On or about June 25, 2003, a committee of the Company’s Board of Directors conditionally approved the proposed settlement. The settlement agreements collectively provide as follows:

The Company and the other issuer defendants would will assign their interests in claims against the underwriters for excess compensation in connection with their IPOs to the plaintiffs, and agree not to assert certain other claims against the underwriters, such as underpricing, indemnification and antitrust claims, except in certain defined circumstances. A number of issuers’ assigned claims have been asserted already; these were dismissed by the district court on February 24, 2006. The dismissal is currently on appeal to the Second Circuit Court of Appeals, although the plaintiffs have indicated their intent to withdraw the appeal in light of recent events, detailed below. The Company and the other issuer defendants would also cooperate with the plaintiffs to provide the plaintiffs with informal discovery as the litigation continues as to the underwriter defendants. Further, the plaintiffs would receive an undertaking from the insurers of the Company and the other issuer defendants guaranteeing that the plaintiff class would recover, in the aggregate, $1 billion from their various suits against the underwriters (including the claims assigned by the issuer defendants). The Company’s per capita portion of the maximum amount payable to the plaintiffs under the settlement, assuming the entire $1 billion is payable, would be approximately $3-4 million. The plaintiffs’ actual recoveries from the underwriter defendants (through settlements or damages assessed as a result of litigation) will be applied against the guarantee; and to the extent that the underwriter defendants settle all of the cases for at least $1 billion, no payment will be required under the issuer defendants’ settlement. In exchange for the consideration described above, the plaintiffs would release the non-bankrupt issuer defendants from all claims against them (the bankrupt issuers will receive a covenant not to sue) and their individual defendants. Under the terms of the settlement agreements, all costs and expenses of the settlement (including legal expenses after June 1, 2003) would be borne by the insurance carriers of the Company and the other issuer defendants using each issuer defendant’s existing insurance coverage, with deductibles waived.
 
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The plaintiffs have continued to litigate against the underwriter defendants. The district court directed that the litigation proceed within a number of “focus cases” rather than in all of the 310 cases that have been consolidated. The Company’s case is not one of these focus cases. On October 13, 2004, the district court certified the focus cases as class actions. The underwriter defendants appealed that ruling, and on December 5, 2006, the Court of Appeals for the Second Circuit reversed the district court’s class certification decision. On April 6, 2007, the Second Circuit denied plaintiffs filed a petition for rehearing. In light of the Second Circuit opinion, counsel to the issuers has informed the district court that the settlement with the plaintiffs described above cannot be approved because the defined settlement class, like the litigation class, cannot be certified with the Court of Appeals. The petition was denied on April 6, 2007. Because the Company’s settlement with the plaintiffs involves the certification of the case as a class action as part of the approval process, the impact of this ruling on the Company’s settlement is unclear. The settlement was terminated pursuant to a Stipulation and Order dated June 25, 2007.

We cannot predict whether we will be able to renegotiate a settlement that complies with the Second Circuit’s mandate. If we cannot, we intend to defend the action vigorously. Due to the inherent uncertainties of litigation, we cannot accurately predict the ultimate outcome of the matter.

On October 4, 2007, Vanessa Simmonds, a purported stockholder of the Company, filed suit in the U.S. District Court for the Western District of Washington against The Goldman Sachs Group, Inc., and JPMorgan Chase & Co., the lead underwriters of our initial public offering in May, 1999, alleging violations of Section 16(b) of the Securities Exchange Act of 1934, 15 U.S.C. § 78p(b). The complaint seeks to recover from the lead underwriters any “short-swing profits” obtained by them in violation of Section 16(b). The Company was named as a nominal defendant in the action, but will have no liability for the asserted claims.  The Company is considering what, if any, action to take in response to this litigation.  We do not anticipate that the ultimate outcome of this litigation will have a material adverse impact on our financial position.
 
Item 1A. Risk Factors.

In addition to the other information set forth in this report, you should carefully consider the material risks discussed in Part I, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2006, which could materially affect our business, financial condition or future results.

Management of Growth and Acquisition Risks

The Company has experienced rapid growth due to recent acquisitions. The Company believes that this growth may strain operational, human and financial resources. In order to manage internal growth, the Company must continue to improve its operating and administrative systems and to attract and retain qualified management, professional, and technical operating personnel. Failure to manage growth effectively could have a material adverse effect on the Company's business.

The Company reviews acquisition opportunities in the ordinary course of its business. Acquisitions involve numerous risks, including difficulties in the assimilation of the operations and services of the acquired companies as well as the diversion of management's attention from other business concerns.  In addition, there may be expenses incurred in connection with the acquisition and subsequent assimilation of operations and services and the potential loss of key employees of the acquired company. There can be no assurance that the Company's acquisitions will be successfully integrated into the Company's operations. In addition, there can be no assurance that the Company will complete any future acquisitions or that acquisitions will contribute favorably to the Company's operations and financial condition.
 
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We May Have Difficulty Increasing Our Advertising Revenue, a Significant Portion of Which Is Concentrated Among Our Top Advertisers

Our ability to increase our advertising revenue depends on a variety of factors, including general market conditions, seasonal fluctuations in financial news consumption and overall online usage, our ability to increase our unique visitors and page view inventory, and our ability to win our share of advertisers’ total advertising budgets from other Web sites, television, newspapers, magazines, newsletters or other new media. Advertising revenues could be adversely affected by significant changes in the relationships we have with portals and other high-traffic Web sites. While we have recently experienced increases in our online advertising revenue, there can be no assurance that such increases will continue. If our advertising revenue decreases, our business, results of operations and financial condition could be materially adversely affected.

For the three months ended September 30, 2007, our top five advertisers accounted for approximately 29% of our total advertising revenue, as compared to approximately 41% for the three months ended September 30, 2006. Furthermore, although we have had success attracting advertisers from outside the financial services industry, such as travel, automotive and technology, a large proportion of our top advertisers are concentrated in financial services, particularly in the online brokerage business. If these industries were to weaken significantly or to consolidate, or if other factors caused us to lose a number of our top advertisers, our business, results of operations and financial condition could be materially adversely affected. As is typical in the advertising industry, our advertising contracts have short notice cancellation provisions.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.

The following table presents information related to repurchases of its common stock made by the Company during the three months ended September 30, 2007. 
 
Period
   
(a) Total Number of Shares (or Units) Purchased
   
(b) Average Price Paid per Share (or Unit)
   
(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs
   
(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs *
 
July 1 - 31, 2007
   
-
 
$
-
   
-
 
$
2,678,878
 
August 1 - 31, 2007
   
-
 
$
-
   
-
 
$
2,678,878
 
September 1 - 30, 2007
   
-
 
$
-
   
-
 
$
2,678,878
 
Total
   
-
 
$
-
   
-
 
$
2,678,878
 

* In December 2000, the Company's Board of Directors authorized the repurchase of up to $10 million worth of the Company's common stock, from time to time, in private purchases or in the open market. In February 2004, the Company's Board approved the resumption of this program under new price and volume parameters, leaving unchanged the maximum amount available for repurchase under the program. The program does not have a specified expiration date. See Note 5 in Notes to Consolidated Financial Statements.

Item 3.  Defaults Upon Senior Securities.

Not applicable.
 
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Item 4.  Submission of Matters to a Vote of Security Holders.

Not applicable 
.
Item 5.  Other Information.

Not applicable. 
 
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Item 6.  Exhibits.

The following exhibits are filed herewith or are incorporated by reference to exhibits previously filed with the Commission:

Exhibit
Number
 
Description
     
*3.1
 
Amended and Restated Certificate of Incorporation
**3.2
 
Amended and Restated Bylaws
*4.1
 
Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein
*4.2
 
TheStreet.com Rights Agreement
†4.3
 
Amendment No. 1, dated as of August 7, 2000, to Rights Agreement
††4.4
 
Specimen Certificate for TheStreet.com’s common stock
○10.1
 
TheStreet.com, Inc. 2007 Performance Incentive Plan
10.2
 
Employment Agreement dated August 23, 2007, between David Morrow and TheStreet.com
10.3
 
Employment Agreement dated September 13, 2007, between Thomas J. Clarke, Jr. and TheStreet.com
∞10.4
 
Membership Interest Purchase Agreement dated August 2, 2007 By and Among TP Newco LLC, David Barnett, Gregg Alwine and Gregg Alwine as Agent
‡10.5
 
Stock Purchase Agreement dated November 1, 2007 By and Among BFPC Newco LLC, Larry Starkweather, Kyle Selberg, Rachelle Zorn, Robert Quinn and Larry Starkweather as Agent
31.1
 
Rule 13a-14(a) Certification of CEO
31.2
 
Rule 13a-14(a) Certification of Chief Financial Officer
32.1
 
Section 1350 Certification of CEO
32.2
 
Section 1350 Certification of Chief Financial Officer

 *
 
Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799).
**
 
Incorporated by reference to Exhibits to the Company’s 1999 Annual Report on Form 10-K filed March 30, 2000.
 
Incorporated by reference to Exhibits to the Company’s 2000 Annual Report on Form 10-K filed April 2, 2001.
††
 
Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999.
 
Incorporated by reference to Appendix A to the Company’s 2007 Proxy Statement filed April 23, 2007.
 
Incorporated by reference to the Company’s report of Entry into a Material Definitive Agreement on Form 8-K filed on August 8, 2007.
 
Incorporated by reference to the Company’s report of Entry into a Material Definitive Agreement on Form 8-K filed on November 6, 2007.
 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
     
 
THESTREET.COM, INC.
 
 
 
 
 
 
Date: November 9, 2007 By:   /s/ Thomas J. Clarke, Jr.
 
Thomas J. Clarke, Jr.
  Chairman of the Board and Chief Executive Officer
 
     
Date: November 9, 2007 By:   /s/ Eric Ashman
 
Eric Ashman
  Chief Financial Officer

42


EXHIBIT INDEX

Exhibit
Number
 
Description
     
*3.1
 
Amended and Restated Certificate of Incorporation
**3.2
 
Amended and Restated Bylaws
*4.1
 
Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein
*4.2
 
TheStreet.com Rights Agreement
†4.3
 
Amendment No. 1, dated as of August 7, 2000, to Rights Agreement
††4.4
 
Specimen Certificate for TheStreet.com’s common stock
○10.1
 
TheStreet.com, Inc. 2007 Performance Incentive Plan
10.2
 
Employment Agreement dated August 23, 2007, between David Morrow and TheStreet.com
10.3
 
Employment Agreement dated September 13, 2007, between Thomas J. Clarke, Jr. and TheStreet.com
∞10.4
 
Membership Interest Purchase Agreement dated August 2, 2007 By and Among TP Newco LLC, David Barnett, Gregg Alwine and Gregg Alwine as Agent
‡10.5
 
Stock Purchase Agreement dated November 1, 2007 By and Among BFPC Newco LLC, Larry Starkweather, Kyle Selberg, Rachelle Zorn, Robert Quinn and Larry Starkweather as Agent
31.1
 
Rule 13a-14(a) Certification of CEO
31.2
 
Rule 13a-14(a) Certification of Chief Financial Officer
32.1
 
Section 1350 Certification of CEO
32.2
 
Section 1350 Certification of Chief Financial Officer
 
*
 
Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799).
**
 
Incorporated by reference to Exhibits to the Company’s 1999 Annual Report on Form 10-K filed March 30, 2000.
 
Incorporated by reference to Exhibits to the Company’s 2000 Annual Report on Form 10-K filed April 2, 2001.
††
 
Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999.
 
Incorporated by reference to Appendix A to the Company’s 2007 Proxy Statement filed April 23, 2007.
 
Incorporated by reference to the Company’s report of Entry into a Material Definitive Agreement on Form 8-K filed on August 8, 2007.
 
Incorporated by reference to the Company’s report of Entry into a Material Definitive Agreement on Form 8-K filed on November 6, 2007.
 
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