UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
Filed by the Registrant x Filed by a Party other than the Registrant ¨
Check the appropriate box:
¨ | Preliminary Proxy Statement | |
¨ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) | |
¨ | Definitive Proxy Statement | |
¨ | Definitive Additional Materials | |
x | Soliciting Material Pursuant to § 240.14a-12 |
VIRGIN AMERICA INC.
(Name of registrant as specified in its charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
x | No fee required. | |||
¨ | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. | |||
(1) | Title of each class of securities to which transaction applies:
| |||
(2) | Aggregate number of securities to which transaction applies:
| |||
(3) | Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
| |||
(4) | Proposed maximum aggregate value of transaction:
| |||
(5) | Total fee paid:
| |||
¨ | Fee paid previously with preliminary materials. | |||
¨ | Check box if any part of the fee is offset as provided by Exchange Act Rule 240.0-11 and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. | |||
(1) | Amount Previously Paid:
| |||
(2) | Form, Schedule or Registration Statement No.:
| |||
(3) | Filing Party:
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(4) | Date Filed:
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Filed by Virgin America Inc.
Pursuant to Rule 14a-12 under the Securities Exchange Act of 1934
Subject Company: Virgin America Inc.
Commission File No.: 001-36718
The following webpages were released by Virgin America Inc. (Virgin America) and Alaska Air Group, Inc. (Alaska Airlines) at www.flyingbettertogether.com on April 4, 2016.
Alaska Air Group to Acquire Virgin America
Were bringing together two leading airlines known for award-winning customer service and low fares, creating the premier carrier for people on the West
Coast.
GET THE FACTS
ANNOUNCEMENT PRESS RELEASE
An Expanded Network
With our expanded West Coast presence and valuable cross-country routes,
we will offer you more attractive flight options for non-stop travel.
DOWNLOAD MAP
7+ Billion
Annual Revenue
39 Million
Passengers
1,200
Daily Departures
280+
Airplanes
$225 million Expected total synergies
A Message from the CEO
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the
Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in
the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC
filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on
March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy
statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings
or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline
carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015.
Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
About Us
Creating the Premier West Coast Airline
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the Solicitation
Alaska Air Group,
Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning
the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is
also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America.
Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding
persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These
documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline
Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015. Proprietary study results are based on experiences and perceptions of consumers surveyed from
April 2014March 2015. Your experiences may vary. Visit jdpower.com
Customers
Delivering what customers tell us they
want: low fares, unmatched reliability and outstanding customer service.
Alaska Airlines and Virgin America share a passion for service.
Answers to your most frequently asked questions.
Rewards Program
Today, both loyalty programs will remain distinct with no short-term impact on
members. In the future, the programs will be merged and we look forward to welcoming Virgin America Elevate® loyalty program members into our award-winning Mileage Plan, ranked #1 by U.S. News and World Report. Loyalty points accrued in
Elevate® during the transition period will be transferred and honored. We are committed to ensuring that members of both loyalty programs will maintain the same high-value rewards theyve come to enjoy in both programs with access to
an even larger network.
Alaska Airlines Mileage Program
Virgin America
Elevate
Visa Signature® Card Holders
Today, both Visa Signature card
programs will remain distinct with no short-term impact on members. Members of both the Alaska Airlines and Virgin America Visa Signature cards can continue to accrue and use miles and points as before. In the future, we look forward to
welcoming Virgin America Visa Signature card members to the Alaska Airlines Visa Signature card. Points accrued on the Virgin America Visa Signature card during the transition period will be transferred and honored. We are committed to ensuring that
members of both card programs maintain the same high-value rewards youve come to enjoy.
Alaska Airlines Visa Signature Card
Virgin America Visa Signature Card
International Partners
Both Alaska Airlines and
Virgin America will continue to work with our global partners throughout the transition. Together, with a combined five gateways, we will be one of the most compelling partners for international carriers on the West Coast.
Aeromexico
Air China
Air France
Air Tahiti Nui
Air New Zealand
American Airlines
Asiana Airlines
British Airways
Cathay Pacific
China Airlines
China Eastern Airlines
China Southern Airlines
Delta Air Lines
El Al
Emirates
Ethiopian Airlines
Etihad Airways
EVA Air
Fiji Airways (formerly Air Pacific)
Hainan Airlines
Hawaiian Airlines
Icelandair
Japan Airlines
KLM
Korean Air
LAN
Philippine Airlines
Qantas
SATA International
Scandinavian Airlines
Singapore Airlines
South African Airways
Sun Country Airlines
Turkish Airlines
Ukraine International Airlines
Virgin Atlantic
Virgin Australia
Non-Airline Partners
Car Rentals
Financial
Hotels
Specialty
Customer Service Contact Information
Alaska Airlines
Alaska Airlines Customer Service
Call: 1-800-ALASKAAIR (1-800-654-5669)
Email: customer.care@alaskaair.com
Facebook: facebook.com/alaskaairlines
Tweet: @AlaskaAir
Virgin America
Virgin America Customer Service
Call: 1-877-FLY-VIRGIN (1-877-359-8474)
Email: gr@virginamerica.com
Facebook: facebook.com/virginamerica
Tweet: @VirginAmerica https://twitter.com/VirginAmerica
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the
Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in
the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC
filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on
March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy
statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings
or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline
carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015.
Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
Employees
Alaska Airlines and Virgin America share
a deep commitment to our people, our customers and our communities.
Alaska Airlines will be a bigger, stronger airline, which, in addition to a platform for
growth, will also give employees opportunities for career advancement and growth.
Alaska Airlines
Employees: 15,200
Hubs:
Seattle
Anchorage, AK
Portland, OR
Mainline Domiciles:
Seattle
Portland, OR
Anchorage, AK
Los Angeles
San Diego
Regional Domiciles:
Seattle
Portland, OR
Anchorage, AK
Boise, ID
Spokane, WA
Medford, OR
Virgin America
Employees: 3,000
Hubs:
San Francisco
Los Angeles
Mainline Domiciles:
New York, NY (JFK)
San Francisco
Los Angeles
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the
Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in
the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC
filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on
March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy
statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings
or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline
carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015.
Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
Investors
Leveraging a larger network, the
transaction will give Alaska Airlines a powerful platform for future growth, delivering attractive returns to investors.
Presentation: Creating the Premier Carrier
for People on the West Coast
Press Release: Alaska Air Group to Acquire Virgin America, Creating West Coasts Premier Carrier
Blog Post: Alaska Airlines CEO Brad Tildens Thoughts on Merging Two Brands
Transaction
Fact Sheet
Answers to top questions regarding the transaction
Learn More
Investor Resources
Investor Webcast Replay
SEC Filings
Investor Inquiry Contact Information
Alaska
Airlines
Lavanya Sareen
Managing Director of Investor Relations
lavanya.sareen [at] alaskaair.com
(206) 392-5656
Virgin America
Stephen Shulstein
Director, Head of Investor Relations
stephen.shulstein [at] virginamerica.com
(650) 645-5694
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the
Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in
the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC
filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on
March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy
statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings
or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline
carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015.
Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
Media Center
Presentation: Creating the Premier
Carrier for People on the West Coast
Press Release: Alaska Air Group to Acquire Virgin America, Creating West Coasts Premier Carrier
Blog Post: Alaska Airlines CEO Brad Tildens Thoughts on Merging Two Brands
Transaction
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Media Inquiry Contact Information
Alaska Airlines
Bobbie Egan
Director of Media Relations
newsroom [at] alaskaair.com
(206) 392-5101
https://www.alaskaair.com/newsroom/
Virgin America
Dave Arnold
Director of Corporate Communications
dave.arnold [at] virginamerica.com
(917) 968-3622
https://www.virginamerica.com/cms/about-our-airline/press.html
Cautionary Statement Regarding
Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction.
Forward-looking statements are statements that are not historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will,
should, project, could, plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include
discussions of strategy, financial projections, guidance and estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future
performance, operations, products and services of Virgin America and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of
risks and uncertainties. Consequently, actual results and experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the
proposed transaction; the possibility that the closing conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in
closing the transaction or the possibility of non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated
transaction may affect the timing or occurrence of the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks
related to the disruption of the transaction to Virgin America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other
third parties; labor costs and relations, general economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to
Alaska Airlines and Virgin America are described in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well
as in other documents filed by Alaska Airlines with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents
filed by Virgin America with the SEC after the date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date
any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation
material in respect of the merger of Virgin America with a wholly owned subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement
in preliminary and definitive form, in connection with the solicitation of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION,
STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE
MERGER. Stockholders will be able to obtain copies of the proxy statement and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov.
In addition, stockholders will be able to obtain free copies of the proxy statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention:
Investor Relations Department, 555 Airport Boulevard, Burlingame, California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the Solicitation
Alaska Air Group, Virgin America and certain of their
respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America
securities by Virgin Americas directors and executive officers is included in their SEC filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin
Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air
Groups directors and executive officers is available in Alaska Air Groups proxy statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed
participants in the proxy solicitation, including their respective interests by security holdings or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained
free of charge from the sources indicated above.
J.D. Power
Alaska Airlines
received the highest numerical score among six traditional airline carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major
North American airline between March 2014 and March 2015. Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
Book
We welcome you to make a reservation on
Alaska Airlines or Virgin America and experience our best-in-class customer service.
Book at AlaskaAir.com
Book at VirginAmerica.com
Where We Fly
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking information about Alaska Airlines, Virgin America and the proposed transaction. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, will, should, project, could,
plan, goal, potential, pro forma, seek, intend or anticipate or the negative thereof, and may include discussions of strategy, financial projections, guidance and
estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations, products and services of Virgin America
and/or Alaska Airlines. Alaska Airlines and Virgin America caution readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and
experience may differ materially from those contained in any forward-looking statements. Such risks and uncertainties include: the failure to obtain Virgin America stockholder approval of the proposed transaction; the possibility that the closing
conditions to the proposed transaction may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the transaction or the possibility of
non-consummation of the transaction; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated transaction may affect the timing or occurrence of
the contemplated transaction or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the transaction to Virgin
America and its management; the effect of announcement of the transaction on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs and relations, general
economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Alaska Airlines and Virgin America are described
in greater detail in their respective SEC filings, including (i) as to Alaska Airlines, Alaska Airlines Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Alaska Airlines
with the SEC after the date thereof, and (ii) as to Virgin America, Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the
date thereof. Alaska Airlines and Virgin America make no commitment to revise or update any forward- looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.
Important Additional Information About the Merger and Where to Find It
This
communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned This communication may be deemed to be solicitation material in respect of the merger of Virgin America with a wholly owned
subsidiary of Alaska Air Group. Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation
of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement
and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy
statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame,
California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the
Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in
the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC
filings on Forms 3, 4, and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on
March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy
statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings
or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
J.D. Power
Alaska Airlines received the highest numerical score among six traditional airline
carriers (tied in 2008) in the proprietary J.D. Power 2008-2015 North America Airline Satisfaction Studies. 2015 study based on responses from 11,354 passengers who flew on a major North American airline between March 2014 and March 2015.
Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014March 2015. Your experiences may vary. Visit jdpower.com
Additional Information About the Merger and Where to Find It
This communication may be deemed to be solicitation material in respect of the merger of Virgin America Inc. (Virgin America) with a wholly owned subsidiary of Alaska Air Group, Inc. (Alaska Air Group). Virgin America intends to file relevant materials with the Securities and Exchange Commission (the SEC), including a proxy statement in preliminary and definitive form, in connection with the solicitation of proxies for the merger. The definitive proxy statement will contain important information about the proposed merger and related matters. BEFORE MAKING A VOTING DECISION, STOCKHOLDERS OF VIRGIN AMERICA ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT AND OTHER RELEVANT MATERIALS CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT VIRGIN AMERICA AND THE MERGER. Stockholders will be able to obtain copies of the proxy statement and other relevant materials (when they become available) and any other documents filed by Virgin America with the SEC for no charge at the SECs website at www.sec.gov. In addition, stockholders will be able to obtain free copies of the proxy statement from Virgin America by contacting Virgin Americas Investor Relations Department by telephone at (650) 762-7000, by mail to Virgin America Inc., Attention: Investor Relations Department, 555 Airport Boulevard, Burlingame, California 94010, or by going to Virgin Americas Investor Relations page on its corporate website at http://ir.virginamerica.com.
Participants in the Solicitation
Alaska Air Group, Virgin America and certain of their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies from Virgin Americas stockholders in respect of the merger. Information concerning the ownership of Virgin America securities by Virgin Americas directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information about Virgin Americas directors and executive officers is also available in Virgin Americas proxy statement for its 2016 annual meeting of stockholders filed with the SEC on March 25, 2016, and is supplemented by other public filings made, and to be made, with the SEC by Virgin America. Information concerning Alaska Air Groups directors and executive officers is available in Alaska Air Groups proxy statement for its 2016 annual meeting of stockholders filed with the SEC on April 1, 2016. Other information regarding persons who may be deemed participants in the proxy solicitation, including their respective interests by security holdings or otherwise, will be set forth in the definitive proxy statement that Virgin America intends to file with the SEC. These documents can be obtained free of charge from the sources indicated above.
Forward-Looking Statements
This communication contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934, as amended, about Alaska Air Group, Virgin America and the proposed merger. Forward-looking statements are statements that are not historical facts. These statements can be identified by the use of forward-looking terminology such as believe, expect, may, should, project, could, plan, goal, potential, pro forma, seek, estimate, intend or anticipate or the negative thereof or comparable terminology, and include discussions of strategy, financial projections, guidance and estimates (including their underlying assumptions), statements regarding plans, objectives, expectations or consequences of announced transactions and statements about the future performance, operations and services of Virgin America. Virgin America cautions readers not to place undue reliance on these statements. These forward-looking statements are subject to a variety of risks and uncertainties. Consequently, actual results and experience may materially differ from those contained in any forward-looking statements. Such risks and uncertainties include the following: the failure to obtain Virgin America stockholder approval of the proposed merger; the possibility that the closing conditions to the proposed merger may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant a necessary regulatory approval; delay in closing the merger or the possibility of non-consummation of the merger; the occurrence of any event that could give rise to termination of the merger agreement; the risk that stockholder litigation in connection with the contemplated merger may affect the timing or occurrence of the contemplated merger or result in significant costs of defense, indemnification and liability; risks inherent in the achievement of anticipated synergies and the timing thereof; risks related to the disruption of the merger to Virgin America and its management; the effect of the announcement of the merger on Virgin Americas ability to retain and hire key personnel and maintain relationships with suppliers and other third parties; labor costs
and relations, general economic conditions, increases in operating costs including fuel, inability to meet cost reduction goals, an aircraft accident, and changes in laws and regulations. These risks and others relating to Virgin America are described in greater detail in Virgin Americas SEC filings, including Virgin Americas Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as well as in other documents filed by Virgin America with the SEC after the date thereof. Virgin America makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances occurring or existing after the date any forward-looking statement is made.