UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark one)
(X) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the fiscal year ended December 31, 2003

( )TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES EXCHANGE
   ACT OF         1934

For the transition period from _____________ to ____________

Commission File Number: 1-9293
         --------------------------------------------------------------

                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

               Oklahoma                                    73-1016728
   (State or other jurisdiction of                      (I.R.S. Employer
    incorporation or organization)                    Identification No.)

        One Pre-Paid Way
          Ada, Oklahoma                                     74820
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number including area code:  (580) 436-1234

Securities registered pursuant to Section 12(b) of the Exchange Act:
                                                       Name of each exchange on
   Title of each class                                      which registered
   -------------------                                      ----------------
Common Stock, $0.01 Par Value                          New York Stock Exchange

Securities registered under Section 12 (g) of the Exchange Act: None

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No [ ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K ( ).

     Indicate by check mark whether the registrant is an  accelerated  filer (as
defined in Rule 12b-2 of the Act) Yes |X| No [ ]

     State the aggregate market value of the voting and non-voting common equity
held by  non-affiliates  computed by  reference to the price at which the common
equity was last sold, or the average bid and asked prices of such common equity,
as of the last business day of the registrant's  most recently  completed second
fiscal quarter. As of June 30, 2003 -$291,000,000

     Indicate  the  number of  shares  outstanding  of each of the  registrant's
classes of common stock, as of the latest  practicable  date: As of February 29,
2004 there were  16,791,225  shares of Common  Stock,  par value $.01 per share,
outstanding.

DOCUMENTS INCORPORATED BY REFERENCE.
     Portions of the Company's  definitive  proxy  statement for its 2004 annual
meeting  of  shareholders  are  incorporated  into Part III of this Form 10-K by
reference.




                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      For the year ended December 31, 2003

                                TABLE OF CONTENTS

PART I.
ITEM 1.       DESCRIPTION OF BUSINESS
              General
              Industry Overview
              Description of Memberships
              Specialty Legal Service Plans
              Provider Law Firms
              Identity Theft Shield Provider
              Marketing
              Operations
              Quality Control
              Competition
              Regulation
              Employees
              Foreign Operations
              Availability of Information

ITEM 2.       DESCRIPTION OF PROPERTY

ITEM 3.       LEGAL PROCEEDINGS

ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF
              SECURITY HOLDERS

PART II.

ITEM 5.       MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER
              MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
              Market Price of and Dividends on the Common Stock
              Recent Sales of Unregistered Securities
              Equity Compensation Plans
              Issuer Purchases of Equity Securities

ITEM 6.       SELECTED FINANCIAL DATA

ITEM 7.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
              CONDITION AND RESULTS OF OPERATIONS
              Overview of the Company's Financial Model
              Measures of Member retention
              Results of Operations:
                  Comparison of 2003 to 2002
                  Comparison of 2002 to 2001
              Liquidity and Capital Resources
              Forward-Looking Statements
              Risk Factors

ITEM 7A.      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

ITEM 8.       FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA

ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
              ACCOUNTING AND FINANCIAL DISCLOSURE

ITEM 9A.      CONTROLS AND PROCEDURES

PART III.     (Information required by Part III is incorporated by reference
               from the Company's definitive proxy statement for its 2004 annual
               meeting of shareholders.)

PART IV.

ITEM 15.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES
              AND REPORTS ON FORM 8-K

SIGNATURES




                          PRE-PAID LEGAL SERVICES, INC.
                                    FORM 10-K

                      FOR THE YEAR ENDED DECEMBER 31, 2003


PART I.

ITEM 1.       DESCRIPTION OF BUSINESS


General

     Pre-Paid  Legal  Services,  Inc.  (the  "Company")  was  one of  the  first
companies in the United States organized solely to design, underwrite and market
legal expense plans. The Company's  predecessor  commenced  business in 1972 and
began  offering legal expense  reimbursement  services as a "motor service club"
under Oklahoma law. In 1976, the Company was formed and acquired its predecessor
in a stock exchange.  The Company began offering Memberships  independent of the
motor service club product by adding a legal  consultation  and advice  service,
and in 1979 the Company  implemented a legal  expense  benefit that provided for
partial  payment of legal fees in  connection  with the defense of certain civil
and  criminal  actions.  The  Company's  legal  expense  plans  (referred  to as
"Memberships")  currently  provide  for a variety of legal  services in a manner
similar to medical plans.  In most states and provinces,  standard plan benefits
include preventive legal services,  motor vehicle legal defense services,  trial
defense  services,  IRS audit services and a 25% discount off legal services not
specifically  covered by the Membership for an average monthly Membership fee of
approximately  $22.  Additionally,  in approximately 40 states, the Legal Shield
rider  can be added to the  standard  plan for only $1 per  month  and  provides
members with 24-hour access to a toll-free number for attorney assistance if the
member is arrested or  detained.  Also,  during the third  quarter of 2003,  the
Company  began  offering its Identity  Theft Shield  ("IDT") to new and existing
members at $9.95 per month if added to a legal  service  Membership or it may be
purchased  separately for $12.95 per month.  The identity theft related benefits
include a credit  report and related  instructional  guide,  a credit  score and
related  instructional  guide,  credit report  monitoring  with daily online and
monthly offline notification of any changes in credit information, up to $25,000
in credit  restoration  expense  reimbursement and comprehensive  identity theft
restoration services.

     Legal plan benefits are generally provided through a network of independent
provider  law  firms,  typically  one firm per  state or  province  and IDT plan
benefits are provided by Kroll Background  America,  Inc., a subsidiary of Kroll
Inc. ("Kroll"). Members have direct, toll-free access to Kroll or their provider
law firm rather than having to call for a referral.  At December 31,  2003,  the
Company had 1,418,997  Memberships  in force with members in all 50 states,  the
District of Columbia and the Canadian  provinces of Ontario,  British  Columbia,
Alberta and Manitoba. Approximately 90% of such Memberships were in 29 states.


Industry Overview

     Legal service  plans,  while used in Europe for more than one hundred years
and representing more than a $4 billion European industry,  were first developed
in the  United  States  in the late  1960s.  Since  that  time,  there  has been
substantial  growth in the number of Americans entitled to receive various forms
of legal services through legal service plans. According to the latest estimates
developed  by the  National  Resource  Center for  Consumers  of Legal  Services
("NRC")  for 2002,  there were 164 million  Americans  without any type of legal
service plan.  The NRC  estimates  that 122 million  Americans  were entitled to
service  through at least one legal service plan in 2002 although more than half
are  "free"  plans that  generally  provide  limited  benefits  on an  automatic
enrollment without any direct cost to the individual.  The 122 million Americans
compares to 4 million in 1981,  58 million in 1990 and 115 million in 2000.  The
legal service plan industry  continues to evolve and market  acceptance of legal
service  plans,  as  indicated  by  the  continuing  growth  in  the  number  of
individuals covered by plans, is increasing.

     Legal service plans are offered through various organizations and marketing
methods  and  contain a wide  variety  of  benefits.  Free plans  include  those
sponsored by labor unions,  elder hotlines,  the American Association of Retired
Persons and the National Education Association  according to NRC estimates,  and
accounted for  approximately  56% of covered  persons in 2002. The NRC estimates
that an additional  27% are covered by employee  assistance  plans that are also
automatic  enrollment  plans  without  direct cost to  participants  designed to
provide limited  telephonic  access to attorneys for members of employee groups.
Free plans and employee assistance plans therefore comprise approximately 83% of
covered   persons  in  2002.   Employer  paid  plans   pursuant  to  which  more
comprehensive  benefits are offered by the employer as a fringe  benefit and the
Armed Forces are each  estimated by the NRC to account for  approximately  5% of
covered persons in 2002.

     According to the NRC, the remaining covered persons in 2002 were covered by
individual  enrollment plans, other employment based plans,  including voluntary
payroll deduction plans, and miscellaneous  plans. These plans were estimated by
the NRC to account for  approximately 8% of the market in 2002 and represent the
market segment in which the Company  primarily  competes.  According to the NRC,
these plans  typically have more  comprehensive  benefits,  higher  utilization,
involve  higher  costs  to  participants,  and  are  offered  on  an  individual
enrollment or voluntary basis.

     Of the current  work force  covered by legal  service  plans,  only 7% were
estimated  by the NRC to be covered by plans having full  coverage.  The Company
believes  these  plans  include  benefits  comparable  to those  provided by the
Company's  Memberships.  Accordingly,  the  Company  believes  that  significant
opportunities  exist for  successful  marketing of the Company's  Memberships to
employee groups and other individual consumers.

     According  to the  latest  estimates  of the  census  bureaus of the United
States and  Canada,  currently  the two  geographic  areas in which the  Company
operates,  the number of  households  in the combined  area exceeds 127 million.
Since the Company has always  disclosed its members in terms of Memberships  and
individuals  covered by the Membership  include the individual who purchases the
Membership  together with his or her spouse and never married children living at
home  up to  age  21 or up to  age 23 if the  children  are  full  time  college
students,  the  Company  believes  that its market  share  should be viewed as a
percentage of households.  Historically,  the Company's primary market focus has
been the "middle"  eighty percent of such  households  rather than the upper and
lower ten  percent  segments  based on the  Company's  belief that the upper ten
percent may  already  have a  relationship  with an attorney or law firm and the
lower ten percent may not be able to afford the cost of a legal service plan. As
a  percentage  of this  defined  "middle"  market of  approximately  100 million
households, the Company currently has an approximate 1.4% share of the estimated
market based on its existing 1.4 million active  Memberships  and, over the last
30 years,  an additional  4% of households  have  previously  purchased,  but no
longer own, Memberships. The Company routinely remarkets to previous members and
reinstated approximately 66,000, 57,000 and 54,000 Memberships during 2003, 2002
and 2001, respectively.


Description of Memberships

     The Memberships sold by the Company generally allow members to access legal
services through a network of independent law firms ("provider law firms") under
contract with the Company.  Provider law firms are paid a monthly fixed fee on a
capitated basis to render services to plan members  residing within the state or
province in which the  provider  law firm  attorneys  are  licensed to practice.
Because the fixed fee  payments by the Company to provider law firms do not vary
based on the type and amount of benefits utilized by the member,  this capitated
arrangement  provides  significant  advantages to the Company in managing claims
risk. At December 31, 2003,  Memberships  subject to the capitated  provider law
firm   arrangement   comprised   approximately   99%  of  the  Company's  active
Memberships.  The remaining  Memberships,  approximately 1%, were primarily sold
prior to 1987 and allow  members to locate  their own lawyer  ("open  panel") to
provide legal services  available  under the Membership with the member's lawyer
being reimbursed for services rendered based on usual,  reasonable and customary
fees,  or are in states  where  there is no  provider  law firm in place and the
Company's referral attorney network is utilized.


     Family Legal Plan
     The Family  Legal Plan  currently  marketed  in most  jurisdictions  by the
Company  consists of five basic benefit groups that provide coverage for a broad
range of preventive and litigation-related legal expenses. The Family Legal Plan
accounted  for  more  than  93% of the  Company's  Membership  fees in 2003  and
approximately  95% of the  outstanding  Memberships  at December  31,  2003.  In
addition to the Family Legal Plan, the Company markets other  specialized  legal
services  products  specifically  related to employment  in certain  professions
described below.

     In 12 states,  certain of the Company's  plans are available in the Spanish
language.  For the Spanish  language  plans,  the  provider  law firms have both
bilingual  staff  and  lawyers  and the  Company  has  bilingual  staff for both
customer service and marketing service  functions.  The Company will continue to
evaluate  making its plans  available in  additional  languages in markets where
demand  for  such a  product  is  expected  to be  sufficient  to  justify  this
additional cost.

     In exchange for a fixed monthly, semi-annual or annual payment, members are
entitled  to  specified  legal  services.   Those  individuals  covered  by  the
Membership include the individual who purchases the Membership along with his or
her spouse and never married  children  living at home up to age 21 or up to age
23 if the children are full time college students. Also included are children up
to age 18 for whom  the  member  is  legal  guardian  and any  dependent  child,
regardless  of age, who is mentally or  physically  disabled.  Each  Membership,
other than the Business  Owners' Legal Solutions Plan, is guaranteed  renewable,
except in the case of fraud or nonpayment of Membership fees. Historically,  the
Company  has not  raised  rates to  existing  members.  If new  benefits  become
available,  existing members may choose the newer, more  comprehensive plan at a
higher rate or keep their existing  Memberships.  Memberships are  automatically
renewed at the end of each Membership  period unless the member cancels prior to
the renewal date or fails to make payment on a timely basis.

     The basic legal service plan Membership is sold as a package  consisting of
five separate  benefit groups.  Memberships  range in cost from $14.95 to $26.00
per month  depending in part on the  schedule of  benefits,  which may vary from
state or province in  compliance  with  regulatory  requirements.  Benefits  for
domestic matters, bankruptcy and drug and alcohol related matters are limited in
most Memberships.

     Preventive  Legal  Services.   These  benefits  generally  offer  unlimited
toll-free access to a member's  provider law firm for advice and consultation on
any legal matter.  These  benefits  also include  letters and phone calls on the
member's behalf, review of personal contracts and documents, each up to 10 pages
in length,  last will and testament  preparation  for the member and annual will
reviews at no  additional  cost.  Additional  wills for spouse and other covered
members may be prepared at a cost of $20.

     Automobile  Legal  Protection.  These benefits  offer legal  assistance for
matters  resulting from the operation of a licensed motor vehicle.  Members have
assistance available to them at no additional cost for: (a) defense in the court
of original  jurisdiction of moving traffic violations deemed  meritorious,  (b)
defense in the court of  original  jurisdiction  of any charge of  manslaughter,
involuntary manslaughter, vehicular homicide or negligent homicide as the result
of a licensed  motor vehicle  accident,  (c) up to 2.5 hours of  assistance  per
incident for  collection of minor property  damages (up to $2,000)  sustained by
the  member's  licensed  motor  vehicle in an  accident,  (d) up to 2.5 hours of
assistance per incident for collection of personal injury damages (up to $2,000)
sustained by the member or covered family member while driving,  riding or being
struck as a pedestrian by a motor vehicle, and (e) up to 2.5 hours of assistance
per  incident  in  connection  with an  action,  including  an  appeal,  for the
maintenance  or  reinstatement  of a member's  driver's  license  which has been
canceled,  suspended,  or revoked.  No coverage  under this benefit of the basic
legal service plan is offered to members for  pre-existing  conditions,  drug or
alcohol related matters,  or for commercial vehicles over two axles or operation
without a valid license.

     Trial  Defense.  These  benefits  offer  assistance  to the  member and the
member's  spouse through an increasing  schedule of benefits based on Membership
year.  Up to 60 hours are  available  for the  defense  of civil or  job-related
criminal  charges by the provider  law firm in the first  Membership  year.  The
criminal  action  must be  within  the scope and  responsibility  of  employment
activities of the member or spouse.  Up to 2.5 hours of assistance are available
prior to trial,  and the balance is  available  for actual trial  services.  The
schedule  of  benefits  under  this  benefit  area  increases  by 60 hours  each
Membership  year to: 120 hours in the second  Membership  year, 3 hours of which
are available for pre-trial  services;  180 hours in the third  Membership year,
3.5 hours of which are available for pre-trial services; 240 hours in the fourth
Membership year, 4 hours of which are available for pre-trial  services,  to the
maximum limit of 300 hours in the fifth  Membership year, 4.5 hours of which are
available  for  pre-trial  services.  This benefit  excludes  domestic  matters,
bankruptcy,  deliberate criminal acts, alcohol or drug-related matters, business
matters, and pre-existing conditions.

     In addition  to the  pre-trial  benefits of the basic legal plan  described
above,  there are additional  pre-trial hours available as an option, or add-on,
to the basic plan. These optional benefits cost $9.00 per month and add 15 hours
of  pre-trial  services  during the first year of the  Membership  increasing  5
additional  hours each  Membership  year to the maximum limit of 35 hours in the
fifth  Membership  year and  increases  total  pre-trial and trial defense hours
available  pursuant  to the  expanded  Membership  to 75 hours  during the first
Membership year to 335 hours in the fifth Membership year. These pre-trial hours
are in addition to those  hours  already  provided by the basic plan so that the
member,  in the  first  year of the  Membership,  has a  combined  total of 17.5
pre-trial hours available escalating to a combined total of 39.5 pre-trial hours
in the fifth Membership year. There were  approximately  598,000  subscribers of
this benefit at December 31, 2003 compared to 614,000 at December 31, 2002.

     IRS Audit Protection Services.  This benefit offers up to 50 hours of legal
assistance  per year in the  event the  member,  spouse  or  dependent  children
receive written notification of an Internal Revenue Service ("IRS") audit or are
summoned in writing to appear  before the IRS  concerning  a tax return.  The 50
hours of assistance  are available in the following  circumstances:  (a) up to 1
hour  for  initial  consultation,  (b) up to 2.5  hours  for  representation  in
connection  with the audit if settlement  with the IRS is not reached  within 30
days, and (c) the remaining 46.5 hours of actual trial time if settlement is not
achieved prior to litigation. Coverage is limited to audit notification received
regarding  the tax return for years during which the  Membership  is  effective.
Representation  for  charges  of fraud  or  income  tax  evasion,  business  and
corporate tax returns and certain other matters are excluded from this benefit.

     With  pre-trial  benefits  limited  to 2.5 hours to 4.5 hours  based on the
Membership year for trial defense (without the pre-trial  option  described) and
3.5 hours for the IRS audit  benefit,  these  benefits  do not  ensure  complete
pre-trial coverage.  In order to receive additional pre-trial IRS audit or trial
defense  benefits,  a matter  must  actually  proceed  to  trial.  The  costs of
pre-trial  preparation  that exceed the benefits  under the  Membership  are the
responsibility  of the  member.  Provider  law  firms  under  the  closed  panel
Membership have agreed to provide to members any additional  pre-trial  services
beyond those  stipulated  in the  Membership at a 25% discount from the provider
law firm's  customary and usual hourly rate.  Retainer fees for these additional
services may be required.

     Preferred  Member  Discount.  Provider  law firms have agreed to provide to
members any legal  services  beyond those  stipulated in the Membership at a fee
discounted  25% from the  provider law firm's  customary  and usual hourly rate.
This  "customary  and usual hourly rate" is a fixed single  hourly rate for each
provider  firm that is generally an average of the firm's  various  hourly rates
for its attorneys which typically vary based on experience and expertise.

     Legal Shield Benefit
     In  approximately  40  states,  the Legal  Shield  plan can be added to the
standard or expanded  Family  Legal Plan for $1 per month and  provides  members
with 24-hour  access to a toll-free  number for provider law firm  assistance if
the member is arrested or detained.  The Legal Shield member,  if detained,  can
present their Legal Shield card to the officer that has detained them to make it
clear that they have access to legal representation and that they are requesting
to contact a lawyer  immediately.  The  benefits  of the Legal  Shield  plan are
subject to conditions  imposed by the detaining  authority,  which may not allow
for the provider law firm to communicate  with the member on an immediate basis.
There were  approximately  881,000 Legal Shield subscribers at December 31, 2003
compared to approximately 613,000 at December 31, 2002.

     Identity Theft Shield Benefit
     During the third quarter of 2003, the Company and Kroll Background  America
Inc., a subsidiary of Kroll Inc.,  announced a joint  marketing  agreement  that
allows the Company's  independent  sales  associates to market Kroll's  identity
theft benefits. By adding the new Identity Theft Shield to their existing family
Membership,  members have toll free access to the identity theft  specialists at
Kroll.  This benefit can be added to a legal  service  Membership  for $9.95 per
month or purchased  separately for $12.95 per month.  The identity theft related
benefits include a credit report and related instructional guide, a credit score
and related  instructional guide, credit report monitoring with daily online and
monthly offline notification of any changes in credit information, up to $25,000
in credit  restoration  expense  reimbursement and comprehensive  identity theft
restoration  services.  There were approximately  91,000 subscribers at December
31,  2003  comprised  of  87,000  subscribers  at  $9.95  per  month  and  4,000
subscribers at $12.95 per month.

     Canadian Family Plan
     The Family  Legal Plan is currently  marketed in the Canadian  provinces of
Ontario, British Columbia, Alberta and Manitoba. The Company began operations in
Ontario and British Columbia during 1999,  Alberta in February 2001 and Manitoba
in August  2001.  Benefits of the  Canadian  plan  include  expanded  preventive
benefits  including  assistance  with  Canadian  Government  agencies,  warranty
assistance  and small claims court  assistance as well as the  preferred  member
discount. Canadian Membership fees collected during 2003 were approximately $4.2
million in U.S.  dollars  compared to $3.7  million  collected  in 2002 and $4.3
million  collected  in 2001.  The Company  plans to expand  operations  in other
provinces and territories of Canada.


Specialty Legal Service Plans

     In addition to the Family  Legal Plan  described  above,  the Company  also
offers other  specialty or niche legal  service  plans.  These  specialty  plans
usually contain many of the Family Legal Plan benefits  adjusted as necessary to
meet specific industry or prospective member requirements.  In addition to those
specialty  plans  described  below,  the Company  will  continue to evaluate and
develop other such plans as the need and market allow.

     Business Owners' Legal Solutions Plan
     The Business  Owners' Legal  Solutions  plan was developed  during 1995 and
provides  business  oriented legal service benefits for small businesses with 99
or fewer  employees.  This plan was  developed  and test  marketed  in  selected
geographical  areas and more widely marketed beginning in 1996 at a monthly rate
of $69.00.  This plan provides  small  businesses  with legal  consultation  and
correspondence   benefits,   contract  and  document  reviews,  debt  collection
assistance  and  reduced  rates for any  non-covered  areas.  During  1997,  the
coverage  offered  pursuant to this plan was expanded to include  trial  defense
benefits and Membership in  GoSmallBiz.com,  an unrelated Internet based service
provider.  Through  GoSmallBiz.com,   members  may  receive  unlimited  business
consultations from business consultants and have access to timely small business
articles,  educational software,  Internet tools and more. This expanded plan is
currently  marketed at a monthly  rate ranging from $69 to $150 ($175 in Canada)
depending  on the number of  employees  and  provides  business  oriented  legal
service benefits for any for-profit  business with 99 or fewer  employees.  This
plan is available in 42 states and provinces and represented approximately 3.7%,
4.0% and 3.8% of the  Company's  Membership  fees  during  2003,  2002 and 2001,
respectively.

     Law Officers Legal Plan
     The Law  Officers  Legal  Plan,  developed  in  1991  and  marketed  to law
enforcement officers, provides 24-hour job-related emergency toll-free access to
a provider law firm and provides legal services  associated with  administrative
hearings.  This plan was  designed to meet the legal needs of persons in the law
enforcement  profession and is currently  marketed at the monthly rate of $16.00
or at a group rate of $14.95.  The  Company has  members  covered  under the Law
Officers  Legal Plan in 27 states.  The Law Officers Legal Plan offers the basic
family legal plan benefits  described  above  without the motor vehicle  related
benefits.  These motor vehicle  benefits are available in the Law Officers Legal
Plan only for defense of criminal  charges  resulting  from the  operation  of a
licensed  motor  vehicle.  Additionally,  at no charge to the member,  a 24-hour
emergency  hotline is  available to access the services of the provider law firm
in situations of  job-related  urgency.  The Law Officers Legal Plan also offers
representation  at no  additional  charge  for up to ten hours  (five  hours per
occurrence)  for two  administrative  hearings  or  inquiries  per  year and one
pre-termination hearing per Membership year before a review board or arbitrator.
Preparation and/or counsel for  post-termination  hearings are also available to
members as a schedule of benefits,  which increases with each  Membership  year.
The schedule of benefits is similar to that offered  under the Family Legal Plan
Trial  Defense,  including  the  availability  of the optional  pre-trial  hours
described  above for an  additional  $9.00 per  month.  During  the years  ended
December 31, 2003,  2002 and 2001,  the Law Officers  Legal Plan  accounted  for
approximately  .9%, 1.4% and 1.5%,  respectively,  of the  Company's  Membership
fees.

     Commercial Driver Legal Plan
     The  Commercial   Driver  Legal  Plan,   developed  in  1986,  is  designed
specifically  for  the  professional  truck  driver  and  offers  a  variety  of
driving-related   benefits,   including   coverage  for  moving  and  non-moving
violations.  This plan provides  coverage by a provider law firm for persons who
drive a commercial  vehicle.  This legal service plan is currently offered in 45
states.  In certain states,  the Commercial Driver Legal Plan is underwritten by
the Road America Motor Club, an unrelated  motor service club.  During the years
ended December 31, 2003,  2002 and 2001,  this plan accounted for  approximately
..9%, 1.3% and .9%,  respectively,  of Membership fees. The Plan  underwritten by
the Road  America  Motor Club is available at the monthly rate of $35.95 or at a
group rate of $32.95.  Plans  underwritten  by the Company are  available at the
monthly rate of $32.95 or at a group rate of $29.95.  Benefits include the motor
vehicle   related   benefits   described   above,   defense  of   Department  of
Transportation  violations and the 25% discounted  rate for services beyond plan
scope,  such as defense of  non-moving  violations.  The Road America Motor Club
underwritten  plan  includes  bail and  arrest  bonds and  services  for  family
vehicles.

     Home-Based Business Rider
     The Home-Based  Business plan was designed to provide small business owners
access to commonly needed legal services. It can be added to the Expanded Family
Legal Plan in approved states.  To qualify,  the business and residence  address
must be the same with three or fewer employees and be a for-profit business that
is not publicly  traded.  Benefits  under this plan include  unlimited  business
telephone  consultation,  review of three  business  contracts per month,  three
business and debt  collection  letters per month and  discounted  trial  defense
rates.  This plan  also  includes  Membership  in  GoSmallBiz.com.  This plan is
available in 35 states and represented  approximately 1.6%, 1.7% and 1.5% of the
Company's Membership fees during 2003, 2002 and 2001, respectively.

     Comprehensive Group Legal Services Plan
     The Company introduced in late 1999 the Comprehensive  Group plan, designed
for the large group employee benefit market. This plan provides all the benefits
of the Family Legal Plan as well as mortgage  document  preparation,  assistance
with uncontested legal situations such as adoptions,  name changes,  separations
and divorces.  Additional  benefits include the preparation of health care power
of attorney and living wills or directives to  physicians.  Although the Company
has experienced  increased sales of this plan during the last three years (8,795
Memberships, 7,051 Memberships and 3,462 Memberships during 2003, 2002 and 2001,
respectively)  and believes this plan improves its  competitive  position in the
large group  market,  the Company  continues  to  emphasize  group  marketing to
employee  groups of less than 50 rather than larger  groups  where there is more
competition, price negotiation and typically a longer sales cycle.

     Other than additional  benefits such as the Legal Shield benefit  described
above,  the basic  structure  and  design  of the  Membership  benefits  has not
significantly  changed  over the last several  years.  The  consistency  in plan
design and delivery  provides the Company  consistent,  accurate data about plan
utilization  which  enables the Company to manage its benefit  costs through the
capitated payment structure to provider firms.


Provider Law Firms

     The Company's  Memberships generally allow members to access legal services
through a network of  independent  provider  law firms under  contract  with the
Company  generally  referred to as "provider law firms."  Provider law firms are
paid a fixed  fee on a per  capita  basis to  render  services  to plan  members
residing  within the state or province as provided by the contract.  Because the
fixed fee payments by the Company to provider law firms in  connection  with the
Memberships do not vary based on the type and amount of benefits utilized by the
member,  this  arrangement  provides  significant  advantages  to the Company in
managing its cost of benefits.  Pursuant to these provider law firm arrangements
and due to the volume of revenue  directed to these  firms,  the Company has the
ability to more  effectively  monitor the customer  service aspects of the legal
services provided and the financial  leverage to help ensure a customer friendly
emphasis by the provider law firms. Generally, due to the volume of revenue that
may be  directed to  particular  provider  law firms,  the Company has access to
larger,  more  diversified  law firms.  The  Company,  through its  members,  is
typically the largest client base of its provider law firms.

     Provider  law  firms are  selected  to serve  members  based on a number of
factors,  including recommendations from provider law firms and other lawyers in
the area in which the candidate  provider law firm is located and in neighboring
states,  investigation  by the Company of bar  association  standing  and client
references,  evaluation of the  education,  experience  and areas of practice of
lawyers  within  the  firm,  on-site  evaluations  by  Company  management,  and
interviews  with  lawyers  in the firm who would be  responsible  for  providing
services.  Most  importantly,  these  candidate  law firms are  evaluated on the
firm's customer service philosophy.

     The  majority  of  provider  law firms are  connected  to the  Company  via
high-speed  digital  links  to the  Company's  management  information  systems,
thereby providing real-time monitoring capability. This online connection offers
the  provider law firm access to specially  designed  software  developed by the
Company for  administration of legal services by the firm. These systems provide
statistical  reports  of each law  firm's  activity  and  performance  and allow
approximately  97% of members  served by provider law firms to be monitored on a
near  real-time  basis.  The few provider law firms that are not online with the
Company  typically have a small  Membership base and must provide various weekly
reports to the Company to assist in monitoring  the firm's  service  level.  The
combination of the online  statistical  reporting and weekly service reports for
smaller provider law firms allows quality control monitoring of over 15 separate
service  delivery  benchmarks.  In  addition,  the  Company  regularly  conducts
extensive  random  surveys  of  members  who have used the legal  services  of a
provider  law firm.  The  Company  surveys  members in each state every 60 days,
compiles  the results of such  surveys and  provides the provider law firms with
copies of each  survey  and the  overall  summary  of the  results.  If a member
indicates on a survey the service did not meet their expectation,  the member is
contacted as soon as possible to resolve the issue.

     Each month, provider law firms are presented with a comprehensive report of
ratings related to the Company's online monitoring,  member  complaints,  member
survey  evaluations,  telephone  reports  and  other  information  developed  in
connection with member service monitoring.  If a problem is detected,  immediate
remedial  actions are  recommended  by the Company to the  provider law firms to
eliminate service deficiencies.  In the event the deficiencies of a provider law
firm are not eliminated  through  discussions  and additional  training with the
Company,  such  deficiencies  may result in the  termination of the provider law
firm. The Company is in constant  communication  with its provider law firms and
meets with them  frequently  for  additional  training,  to encourage  increased
communications with the Company and to share suggestions  relating to the timely
and effective delivery of services to the Company's members.

     Each attorney member of the provider law firm rendering  services must have
at least two years of  experience  as a lawyer,  unless the Company  waives this
requirement  due to  special  circumstances  such as  instances  when the lawyer
demonstrates  significant legal experience acquired in an academic,  judicial or
similar capacity other than as a lawyer.  The Company provides  customer service
training to the  provider  law firms and their  support  staff  through  on-site
training that allows the Company to observe the  individual  lawyers of provider
law firms as they directly assist the members.

     Agreements with provider law firms: (a) generally permit termination of the
agreement  by either  party upon 60 days prior  written  notice,  (b) permit the
Company to terminate the Agreement for cause  immediately  upon written  notice,
(c) require the firm to maintain a minimum  amount of  malpractice  insurance on
each of its  attorneys,  in an amount not less than  $100,000,  (d) preclude the
Company from interference with the lawyer-client  relationship,  (e) provide for
periodic  review  of  services  provided,  (f)  provide  for  protection  of the
Company's  proprietary  information  and (g) require the firm to  indemnify  the
Company against liabilities  resulting from legal services rendered by the firm.
The Company is precluded  from  contracting  with other law firms to provide the
same  service  in the same  geographic  area,  except  in  situations  where the
designated law firm has a conflict of interest,  the Company  enrolls a group of
500 or more  members,  or when the  agreement  is  terminated  by either  party.
Provider law firms are  precluded  from  contracting  with other  prepaid  legal
service companies  without Company approval.  Provider law firms receive a fixed
monthly  payment for each member who are  residents  in the service area and are
responsible   for  providing  the   Membership   benefits   without   additional
remuneration.  If a provider law firm delivers  legal  services to an open panel
member,  the law firm is reimbursed for services rendered  according to the open
panel  Membership.  As  of  December  31,  2003,  provider  law  firms  averaged
approximately  59 employees each and on average are evenly split between support
staff and lawyers.

     The Company has had  occasional  disputes with provider law firms,  some of
which have resulted in litigation.  The toll-free  telephone  lines utilized and
paid for by the provider law firms are owned by the Company so that in the event
of a termination, the members' calls can be rerouted very quickly.  Nonetheless,
the Company  believes that its  relations  with provider law firms are generally
very good. At the end of 2003,  the Company had provider law firms  representing
46 states and four  provinces  compared to 45 states and three  provinces at the
end of 2002 and 2001.  During  the last  three  calendar  years,  the  Company's
relationships  with a total of four  provider law firms were  terminated  by the
Company or the provider law firm. As of December 31, 2003, 26 provider law firms
have been under  contract  with the  Company  for more than eight years with the
average tenure of all provider law firms being approximately 7 1/2 years.

     The Company has an extensive database of referral lawyers who have provided
services to its members for use by members when a  designated  provider law firm
is not available.  Lawyers with whom members have  experienced  verified service
problems,  or are otherwise  inappropriate for the referral system,  are removed
from the Company's list of referral lawyers.


Identity Theft Shield Benefits Provider

     Kroll is one of the world's leading independent risk consulting  companies.
Kroll  provides  a  broad  range  of  investigative,   intelligence,  financial,
security,  and technology services to help clients reduce risks, solve problems,
and  capitalize on  opportunities.  Headquartered  in New York with more than 60
offices  on six  continents,  Kroll has a  multidisciplinary  corps of more than
2,200  employees  and  serves  a  global  clientele  of  law  firms,   financial
institutions,  corporations,  nonprofit  institutions,  government agencies, and
individuals.  Over the last three years,  Kroll has developed a unique  solution
for victims of identity  theft.  This new service is now  available  to Pre-Paid
Legal members through the Identity Theft Shield benefit. Similar to the provider
law firms,  Kroll is paid a fixed fee on a monthly  per  capita  basis to render
services to IDT members


Marketing

     Multi-Level Marketing
     The Company markets  Memberships  through a multi-level  marketing  program
that  encourages  individuals  to sell  Memberships  and allows  individuals  to
recruit and develop  their own sales  organizations.  Commissions  are paid only
when a Membership is sold or an associate  subscribes to the Company's  eService
package  (described below). No commissions are paid based solely on recruitment.
When a Membership  is sold,  commissions  are paid to the  associate  making the
sale,  and to other  associates  (on  average,  13 others at  December  31, 2003
compared to 17 others at December  31,  2002) who are in the line of  associates
who directly or indirectly recruited the selling associate. The Company provides
training materials, organizes area-training meetings and designates personnel at
the home  office  specially  trained  to answer  questions  and  inquiries  from
associates.  The  Company  offers  various  communication  avenues  to its sales
associates to keep such  associates  informed of any changes in the marketing of
its Memberships.  The primary communication  vehicles utilized by the Company to
keep  its  sales  associates  informed  include  extensive  use  of  e-mail,  an
interactive  voice-mail  service,  The Connection  monthly magazine,  the weekly
Communication  Show that may be heard via the Company's  Internet  webcasts,  an
interactive  voice response  system,  a monthly DVD (digital video disc) program
and the Company's website, prepaidlegal.com.

     Multi-level  marketing is primarily  used for  marketing  based on personal
sales  since it  encourages  individual  or  group  face-to-face  meetings  with
prospective  members and has the potential of attracting a large number of sales
personnel within a short period of time. The Company's marketing efforts towards
individuals  typically target the middle income family or individual and seek to
educate  potential  members  concerning  the  benefits of having ready access to
legal  counsel  for a variety  of  everyday  legal  problems.  Memberships  with
individuals or families sold by the multi-level  sales force  constituted 75% of
the  Company's  Memberships  in force at December  31,  2003  compared to 73% at
December  31, 2002 and 2001.  Although  other  means of payment  are  available,
approximately  73% of fees on  Memberships  purchased by individuals or families
are paid on a monthly basis by means of automatic bank draft or credit card.

     The Company's  marketing efforts towards employee groups,  principally on a
payroll  deduction payment basis, are designed to permit its sales associates to
reach  more  potential  members  with  each  sales  presentation  and  strive to
capitalize  on, among other things,  what the Company  perceives to be a growing
interest among  employers in the value of providing legal service plans to their
employees.  Memberships sold through employee groups  constituted  approximately
25% of total  Memberships  in force at  December  31,  2003  compared  to 27% at
December 31, 2002 and 2001.  Adverse publicity about the Company is responsible,
to some extent,  for the decline in group memberships on a percentage basis. The
majority of employee group Memberships are sold to school systems,  governmental
entities and  businesses.  The Company  emphasizes  group  marketing to employee
groups  of  less  than  50  rather  than  larger  groups  where  there  is  more
competition,  price  negotiation  and  typically a longer sales cycle.  No group
accounted  for  more  than  1%  of  the  Company's  consolidated  revenues  from
Memberships  during 2003, 2002 or 2001.  Substantially all group Memberships are
paid on a monthly basis.  The Company is active in legislative  lobbying efforts
to enhance the ability of the Company to market to public employee groups and to
encourage  Congress to reenact  legislation  to permit  legal  service  plans to
qualify for pre-tax payments under tax qualified employee cafeteria plans.

     Sales associates are generally  engaged as independent  contractors and are
provided with training materials and are given the opportunity to participate in
Company training programs. Sales associates are required to complete a specified
training  program  prior to  marketing  the  Company's  Memberships  to employee
groups. All advertising and solicitation materials used by sales associates must
be approved by the Company  prior to use. At December 31, 2003,  the Company had
329,600 "vested" sales associates compared to 341,116 and 286,488 "vested" sales
associates  at December 31, 2002 and 2001,  respectively.  A sales  associate is
considered  to be "vested" if he or she has  personally  sold at least three new
Memberships per quarter or if he or she retains a personal Membership.  A vested
associate  is entitled to continue to receive  commissions  on prior sales after
all previous  commission  advances have been recovered.  However,  a substantial
number of vested  associates do not continue to market the  Membership,  as they
are not required to do so in order to continue to be vested.  During  2003,  the
Company had 84,207 sales associates who personally sold at least one Membership,
of which  45,920  (55%) made first time sales.  During 2002 and 2001 the Company
had 103,112 and 81,613 sales associates  producing at least one Membership sale,
respectively,  of which 65,383 (63%) and 46,687 (57%), respectively,  made first
time sales.  During 2003, the Company had 10,685 sales associates who personally
sold more than ten  Memberships  compared to 12,738 and 13,749 in 2002 and 2001,
respectively.  A substantial number of the Company's sales associates market the
Company's  Memberships  on a part-time  basis only.  The decline in total vested
sales  associates,  those  making at least one  membership  sale in 2003,  those
making  first time  sales in 2003 and those that sold more than ten  Memberships
during 2003 are all  attributable to the decline in new sales  associates  added
during 2003. For the year 2003, new sales associates  enrolled  decreased 30% to
108,557 from the 155,663 enrolled in 2002.

     The Company derives  revenues from its  multi-level  marketing sales force,
principally from a one-time  enrollment fee of $65 from each new sales associate
for which  the  Company  provides  initial  marketing  supplies  and  enrollment
services  to the  associate.  In January  1997,  the Company  implemented  a new
combination  classroom and field training program,  titled Fast Start to Success
("Fast  Start"),  aimed at  increasing  the  level of new  Membership  sales per
associate.  During  most of  2003,  the Fast  Start  program  provided  a direct
economic incentive to existing associates to help train new recruits in the form
of a qualification,  or training,  bonus.  Associates successfully completed the
program by writing three new Memberships and recruiting a new sales associate or
by personally  selling five new  Memberships  within 60 days of the  associate's
start date.  Associates in states that require the associate to become  licensed
had 60  days  from  the  issue  date on  their  license  to  complete  the  same
requirements.  Beginning January 1, 2004, new Fast Start associates must qualify
within the first 45 days of their start date. The program  typically  requires a
fee ranging from $34 to $184 per new associate,  depending on special promotions
the Company  implements  from time to time,  that is earned by the Company  upon
completion of the training program.  Amounts collected from sales associates are
intended  primarily to offset the Company's  costs  incurred in  recruiting  and
training and  providing  materials to sales  associates  and are not intended to
generate  profits from such  activities.  Other  revenues from sales  associates
represent the sale of marketing supplies and promotional  materials and includes
fees related to the  Company's  eService  program for  associates.  The eService
program provides subscribers Internet based back office support such as reports,
on-line  documents,  tools, a personal e-mail account and multiple  personalized
web sites with "flash" movie presentations.

     The Company's  compensation  plan for the  multi-level  marketing  force is
under  continuous  review by the Company to assure  that the  various  financial
incentives in the plan encourage the Company's desired goals. The Company offers
various incentive  programs from time to time and frequently adjusts the program
to maintain  appropriate  incentives  and to improve  Membership  production and
retention.

     The Company holds its  International  Convention once a year,  typically in
the spring, and a Leadership Summit,  typically in the fall, and routinely hosts
more than  10,000 of its sales  associates  at these  events.  These  events are
intended to provide additional  training,  corporate updates, new announcements,
motivation  and  associate  recognition.  Additionally,  the Company  offers the
Player's  Club  incentive  program  providing   additional   incentives  to  its
associates as a reward for consistent, quality business. Associates can earn the
right to  attend an  annual  incentive  trip by  meeting  monthly  qualification
requirements  for the entire  calendar  year and  maintaining  certain  personal
retention  rates for the Memberships  sold during the calendar year.  Associates
can also earn the right to receive  additional  monthly  bonuses by meeting  the
monthly qualification requirements for twelve consecutive months and maintaining
certain  personal  retention rates for the  Memberships  sold during that twelve
month period.

     Regional Vice Presidents
     The Company has a group of employees that serve as Regional Vice Presidents
("RVPs")  responsible for associate  activity in a given  geographic  region and
with the ability to appoint independent  contractors as Area Coordinators within
the  RVP's  region.  The RVPs  have  weekly  reporting  requirements  as well as
quarterly  sales and  recruiting  goals.  The RVP and Area  Coordinator  program
provides a basis to effectively monitor current sales activity,  further educate
and motivate the sales force and otherwise enhance the relationships between the
associates  and the Company.  New products and  initiatives  will continue to be
channeled  through the RVPs and Area  Coordinators.  At December 31,  2003,  the
Company had 80 RVPs in place.

     Pre-Paid Legal Benefits Association
     The PPL Benefits Association (PPLBA) was founded in 1999 with the intent of
providing sales associates the opportunity to have access, at their own expense,
to health insurance and life insurance  benefits.  Membership in the Association
allows a sales  associate  to become  eligible  to enroll  in  numerous  benefit
programs,   as  well  as  take  advantage  of  attractive  affinity  agreements.
Membership in this  association is open to sales associates that reach a certain
level  within the  Company's  marketing  programs  who also  maintain  an active
personal  legal services  Membership.  The PPLBA is a separate  association  not
owned or  controlled  by the  Company  and is  governed  by a 9 member  Board of
Directors,  including four officer positions.  None of the officers or directors
of the PPLBA serve in any such  capacity  with the Company.  The PPLBA employs a
Director  of  Associate  Benefits  paid by the  Association.  Affinity  programs
available to members of the PPLBA include credit cards, long-distance,  wireless
services,  safety trip plan,  mortgage and real estate  assistance  and a travel
club. As determined by its Board of Directors,  some of the revenue generated by
the PPLBA through commissions from vendors of the benefits and affinity programs
or contributed to the Association by the Company may be used to make open-market
purchases of the  Company's  stock for use in stock bonus awards to  Association
members  based  on  criteria  established  from  time to time  by the  Board  of
Directors  of  the  PPLBA.  Since  inception  and  through  December  31,  2003,
approximately  31,000  shares  were  purchased  by the PPLBA  for  awards to its
members.  In  2002,  the  PPLBA  offered  cash  in  lieu  of  stock  awards  and
approximately  21,000  shares  purchased  by the  Association  were  sold to the
Company on January 2, 2003 at the stock's closing price to fund the awards.  For
the 2003 stock bonus award program the PPLBA awarded approximately 10,000 shares
of stock to Association members.

     Cooperative Marketing
     The  Company  has in the past,  and may in the  future,  develop  marketing
strategies  pursuant to which the Company seeks  arrangements with insurance and
service companies that have established sales forces.  Under such  arrangements,
the  agents or sales  force of the  cooperative  marketing  partner  market  the
Company's  Memberships along with the products already marketed by the partner's
agents or sales force. Such arrangements allow the cooperative marketing partner
to enhance its existing  customer  relationships  and  distribution  channels by
adding  the  Company's  product to the  marketing  partner's  existing  range of
products  and  services,  while the Company is able to gain  broader  Membership
distribution and access to established customer bases.

     The  Company  has a  cooperative  marketing  agreement  with  Atlanta-based
Primerica Financial Services ("PFS"), a subsidiary of Citigroup, Inc. PFS is one
of the largest financial services marketing  organizations in North America with
more than 100,000 personal  financial  analysts across the U.S. and Canada.  The
PFS cooperative marketing agreement resulted in approximately 15,000 Memberships
during each of 2003 and 2002.

     The Company has had limited success with cooperative marketing arrangements
in the past and is  unable  to  predict  with  certainty  what  success  it will
achieve,   if  any,   under  its  existing  or  future   cooperative   marketing
arrangements.


Operations

     The  Company's   corporate   operations  involve   Membership   application
processing,  member-related customer service, various associate-related services
including  commission  payments,  receipt of Membership  fees,  related  general
ledger   accounting,   and  managing  and   monitoring  the  provider  law  firm
relationships.

     The Company utilizes a management  information system to control operations
costs and  monitor  benefit  utilization.  Among  other  functions,  the  system
evaluates  benefit  claims,   monitors  member  use  of  benefits  and  monitors
marketing/sales data and financial reporting records.  Dominant company concerns
in the  architecture  of private  networks  and web  systems  include  security,
scalability, capacity to accommodate peak traffic and business continuity in the
event of a disaster.  The Company believes its management information system has
substantial   capacity  to   accommodate   increases  in  business  data  before
substantial upgrades will be required. The Company believes this excess capacity
will enable it to  experience  a  significant  increase in the number of members
serviced with less than a commensurate increase of administrative costs.

     The Company has built a strong Internet presence to strengthen the services
provided  to both  members and  associates.  The  Company's  Internet  site,  at
www.prepaidlegal.com,  welcomes the  multifaceted  needs of our  members,  sales
force,  investors  and  prospects.  It has also reduced  costs  associated  with
communicating critical information to the associate sales force.

     The Company's operations also include departments  specifically responsible
for marketing support and regulatory and licensing  compliance.  The Company has
an internal  production  staff that is  responsible  for the  development of new
audio and video sales materials.


Quality Control

     In addition to the Company's quality control efforts for provider law firms
described  above,  the Company also closely monitors the performance of its home
office  personnel,  especially those who have telephone  contact with members or
sales associates.  The Company records home office employee telephone calls with
its  members and sales  associates  to assure that  Company  policies  are being
followed and to gather data about recurring problems that may be avoided through
modifications  in  policies.  The  Company  also  uses such  recorded  calls for
training and recognition purposes.


Competition

     The Company  competes in a variety of market  segments in the prepaid legal
services  industry,   including,  among  others,  individual  enrollment  plans,
employee benefit plans and certain specialty  segments.  According to the latest
(2002)  estimates by NRC, an estimated 35% of the total estimated  market in the
segments  in which the  Company  competes  is served by a large  number of small
companies with regional areas of emphasis or  union-based  automatic  enrollment
plans.  The remaining 65% of such market are served primarily by the Company and
five other principal  competitors:  Hyatt Legal Plans (a MetLife company),  ARAG
Group (formerly Midwest Legal Services),  LawPhone/ACS,  National Legal Plan and
Legal Services Plan of America (a GE Financial Assurance  Partnership  Marketing
Group company,  formerly the Signature Group). For employment-based  plans other
than  employer  paid,   union-based  automatic  enrollment  plans  and  employee
assistance plans and for individual  enrollment  plans,  the Company  represents
approximately  51% of the market share  garnered by this group  according to the
NRC.

     If a greater  number of companies  seek to enter the prepaid legal services
market,  the Company will experience  increased  competition in the marketing of
its  Memberships.  However,  the Company  believes its  competitive  position is
enhanced by its actuarial  database,  its existing network of provider  attorney
law  firms  and its  ability  to  tailor  products  to  suit  various  types  of
distribution  channels or target  markets.  The Company  believes  that no other
competitor  has the  ability  to  monitor  the  customer  service  aspect of the
delivery  of legal  services  to the  same  extent  the  Company  does.  Serious
competition is most likely from companies with significant  financial  resources
and advanced marketing techniques.


Regulation

     The Company is regulated by or required to file with or obtain  approval of
State Insurance  Departments,  Secretaries of State,  State Bar Associations and
State  Attorney  General  offices  depending  on  individual  state  opinions of
regulatory  responsibility for legal expense plans. The Company is also required
to file with  similar  government  agencies  in  Canada.  While  some  states or
provinces regulate legal expense plans as insurance or specialized legal expense
products, others regulate them as services.

     As of  December  31,  2003,  the  Company  or one of its  subsidiaries  was
marketing  new  Memberships  in 38 states or  provinces  that require no special
licensing.  The Company's subsidiaries serve as operating companies in 16 states
that regulate  Memberships as insurance or specialized  legal expense  products.
The most  significant  of these wholly  owned  subsidiaries  are Pre-Paid  Legal
Casualty,   Inc.  ("PPLCI")  and  Pre-Paid  Legal  Services,   Inc.  of  Florida
("PPLSIF"). Of the Company's total Memberships in force as of December 31, 2003,
38% were  written  in  jurisdictions  that  subject  the  Company  or one of its
subsidiaries to insurance or specialized legal expense plan regulation.

     The Company began selling  Memberships in the Canadian provinces of Ontario
and British  Columbia  during 1999,  Alberta  during  February 2001 and Manitoba
during August 2001. The  Memberships  currently  marketed by the Company in such
provinces do not  constitute an insurance  product and therefore are exempt from
insurance regulation.

     In states with no special licensing or regulatory requirements, the Company
commences  operations only when advised by the appropriate  regulatory authority
that proposed operations do not constitute conduct of the business of insurance.
There is no assurance that Memberships will be exempt from insurance  regulation
even in states or provinces with no specific  regulations.  In these situations,
the  Company  or one of its  subsidiaries  would be  required  to  qualify as an
insurance company in order to conduct business.

     PPLCI serves as the operating  company in most states where Memberships are
determined  to be  an  insurance  product.  PPLCI  is  organized  as a  casualty
insurance  company under  Oklahoma law and as such is subject to regulation  and
oversight by various state insurance agencies where it conducts business.  These
agencies  regulate  the  Company's  forms,  rates,  trade  practices,  allowable
investments  and licensing of agents and sales  associates.  These agencies also
prescribe   various   reports,   require   regular   evaluations  by  regulatory
authorities,  and  set  forth-minimum  capital  and  reserve  requirements.  The
Company's  insurance  subsidiaries  are  routinely  evaluated  and  examined  by
representatives from the various regulatory  authorities in the normal course of
business.  Such  examinations  have not and are not expected to adversely impact
the Company's operations or financial condition in any material way. The Company
believes  that all of its  subsidiaries  meet any  required  capital and reserve
requirements.  Dividends  paid by PPLCI are  restricted  under  Oklahoma  law to
available surplus funds derived from realized net profits.

     The  Company is required to register  and file  reports  with the  Oklahoma
Insurance  Commissioner  as a member  of a  holding  company  system  under  the
Oklahoma Insurance Holding Company System Regulatory Act.  Transactions  between
PPLCI  and the  Company  or any other  subsidiary  must be at  arms-length  with
consideration for the adequacy of PPLCI's surplus,  and must have prior approval
of the Oklahoma Insurance Commissioner. Payment of any extraordinary dividend by
PPLCI to the Company requires approval of the Oklahoma  Insurance  Commissioner.
During 2001,  PPLCI declared a $5 million  dividend payable to the Company which
was paid in 2002.  During 2002,  PPLCI declared a $6 million  dividend which was
paid in December of 2002. While PPLCI had approximately  $3.5 million in surplus
funds  available for payment of an ordinary  dividend in December  2002, no such
dividend  was  declared or paid  during  2003.  At  December  31, 2003 PPLCI had
approximately $750,000 available for payment of an ordinary dividend. Any change
in control of the Company, defined as acquisition by any method of more than 10%
of the  Company's  outstanding  voting stock,  including  rights to acquire such
stock by  conversion  of  preferred  stock,  exercise of warrants or  otherwise,
requires approval of the Oklahoma Insurance  Commissioner.  Holding company laws
in some states in which PPLCI operates  provide for comparable  registration and
regulation of the Company.

     Certain states have enacted  special  licensing or regulatory  requirements
designed to apply only to  companies  offering  legal  service  products.  These
states  most  often  follow  regulations  similar to those  regulating  casualty
insurance providers.  Thus, the operating company may be expected to comply with
specific  minimum  capitalization  and  unimpaired  surplus  requirements;  seek
approval  of forms,  Memberships  and  marketing  materials;  adhere to required
levels  of  claims  reserves,  and seek  approval  of  premium  rates  and agent
licensing.  These laws may also  restrict  the amount of  dividends  paid to the
Company by such  subsidiaries.  PPLSIF is subject to  restrictions  of this type
under the laws of the State of Florida,  including  restrictions with respect to
payment of dividends to the Company.  At December 31, 2003,  PPLSIF did not have
funds available for payment of substantial  dividends without the prior approval
of the insurance commissioner.

     As the legal plan industry matures,  additional  legislation may be enacted
that would affect the Company and its  subsidiaries.  The Company cannot predict
with any accuracy if such legislation would be adopted or its ultimate effect on
operations,  but expects to continue to work closely with regulatory authorities
to minimize any undesirable impact.

     The  Company's   operations  are  further  impacted  by  the  American  Bar
Association Model Rules of Professional Conduct ("Model Rules") and the American
Bar Association Code of Professional  Responsibility  ("ABA Code") as adopted by
various  states.  Arrangements  for payments to a lawyer by an entity  providing
legal services to its members are permissible under both the Model Rules and the
ABA Code, so long as the  arrangement  prohibits  the entity from  regulating or
influencing the lawyer's  professional  judgment.  The ABA Code prohibits lawyer
participation in closed panel legal service  programs in certain  circumstances.
The  Company's  agreements  with  provider  law firms comply with both the Model
Rules  and the ABA  Code.  The  Company  relies on the  lawyers  serving  as the
designated provider law firms for the closed panel benefits to determine whether
their participation would violate any ethical guidelines applicable to them. The
Company  and its  subsidiaries  comply  with  filing  requirements  of state bar
associations or other applicable regulatory authorities.

     The Company also is required to comply with state,  provincial  and federal
laws  governing  the  Company's  multi-level  marketing  approach.   These  laws
generally  relate to unfair or deceptive trade  practices,  lotteries,  business
opportunities  and securities.  The Company has experienced no material problems
with  marketing  compliance.  In  jurisdictions  that require  associates  to be
licensed, the Company receives all applications for licenses from the associates
and forwards them to the appropriate regulatory authority. The Company maintains
records of all associates licensed,  including effective and expiration dates of
licenses and all states in which an associate is licensed.  The Company does not
accept new Membership sale  applications  from any unlicensed  associate in such
jurisdictions.


Employees

     At  December  31,  2003,  the  Company and its  subsidiaries  employed  742
individuals  on a full-time  basis,  exclusive of  independent  agents and sales
associates  who  are  not  employees.   None  of  the  Company's  employees  are
represented by a union. Management considers its employee relations to be good.

Foreign Operations

     The Company  began  operations  in the  Canadian  provinces  of Ontario and
British  Columbia  during 1999,  Alberta in February 2001 and Manitoba in August
2001 and derived aggregate revenues, including Membership fees and revenues from
associate  services,  from Canada of $4.5  million in U.S.  dollars  during 2003
compared to $4.0 million and $4.4 million in 2002 and 2001, respectively. Due to
the relative  stability of the United States and Canadian foreign  relations and
currency  exchange  rates,  the  Company  believes  that  any  risk  of  foreign
operations  or  currency  valuations  is  minimal  and would not have a material
effect on the Company's financial condition, liquidity or results of operations.

Availability of Information

     The Company files periodic reports and proxy statements with the Securities
and Exchange Commission.  The public may read and copy any materials the Company
files with the SEC at the SEC's Public Reference Room at 450 Fifth Street, N.W.,
Washington, D.C. 20549. The public may obtain information about the operation of
the Public  Reference  Room by calling  the SEC at  1-800-SEC-0330.  The Company
files its reports  with the SEC  electronically.  The SEC  maintains an Internet
site  that  contains  reports,  proxy  and  information  statements,  and  other
information regarding issuers that file electronically with the SEC. The address
of this site is http://www.sec.gov.

     The Company's Internet address is  www.prepaidlegal.com.  The Company makes
available  on its  website  free of charge  copies of its annual  report on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments
to those  reports  filed or furnished  pursuant to Section 13(a) of the Exchange
Act as soon as reasonably possible after the Company  electronically  files such
material with, or furnishes it to, the SEC.


ITEM 2.       DESCRIPTION OF PROPERTY

     The   executive  and   administrative   offices  of  the  Company  and  its
subsidiaries are located at One Pre-Paid Way, Ada, Oklahoma. The newly completed
office complex, containing approximately 170,000 square feet of office space, is
owned by the Company and constructed on  approximately  87 acres  contributed to
the  Company  by the  City of Ada in 2001  as  part of an  economic  development
incentive  package.  Costs incurred  through  December 31, 2003 of approximately
$30.7 million,  including $706,000 in capitalized interest costs, have been paid
from  existing  resources and proceeds from a $20 million line of credit for the
new office construction.  The Company has entered into construction contracts in
the amount of $28.9  million with the general  contractor  pertaining to the new
office complex.  Total remaining costs of completion pursuant to these contracts
from January 1, 2004 are estimated at approximately $3.1 million.

     Continued  growth over the past 11 years  required the Company to lease and
purchase  several  ancillary  sites to accommodate its expanding  workforce.  In
December over 600 employees  departed  their various  worksites and moved to the
newly constructed  headquarters.  The new headquarters contains two long bars of
open office  area  designed to serve as  podiums,  which  stretch  east from the
northern  and  southern  edges  of  the  tower.   Two  and  three  stories  high
respectively,  the podiums  house the call  centers and  Information  Technology
departments. Only 60 feet across, they are designed to ensure that employees are
never more that thirty feet from a source of daylight. Shared corporate services
--  including a 650-seat  auditorium,  dining  hall,  exercise  facility,  and a
connecting  corridor  containing a company history gallery -- are located at the
east end of the bars,  creating a central  courtyard.  The courtyard  features a
reflecting  pool and a 12-foot bronze  sculpture of the Company's logo, the Lady
of Justice, a universal symbol of justice. The building's main entrance welcomes
its frequent visitors, celebrates the history of the Company, and is designed to
convey the tradition of civic  judicial  buildings.  The building is designed to
expand over time without  negatively  impacting  the site layout or the building
concept and the Company  emphasized  the use of modular  furnishings  to provide
enhanced  flexibility.  The Company  placed  importance on the goal of providing
each employee with an excellent work environment.

     Additionally,  the Company fully  utilizes  another  distribution  facility
located about two miles from its new offices and containing approximately 17,000
square feet of office and warehouse and shipping space.  The Company's  previous
headquarters  of  approximately  40,000  square  feet  and two  other  buildings
containing  approximately  18,600 combined  square feet located  adjacent to the
distribution facility are now used as disaster recovery, or business continuity,
sites.

     In addition to the property  described  above that is owned by the Company,
the Company  opened an additional  Customer  Care facility in Antlers,  Oklahoma
during March 2000, in building  space provided by the City of Antlers at no cost
to the  Company.  In  conjunction  with a  rural  economic  development  program
coordinated  by the City of Antlers,  a new facility was built at no cost to the
Company that can accommodate approximately 100 customer service representatives.
The Company  leased the facilities  from the City of Antlers upon  completion of
the construction in November 2002.


ITEM 3.       LEGAL PROCEEDINGS

     The  Company  and  various  of its  executive  officers  have been named as
defendants in a putative  securities class action originally filed in the United
States District Court for the Western District of Oklahoma in early 2001 seeking
unspecified  damages on the basis of  allegations  that the Company issued false
and  misleading  financial  information,  primarily  related  to the  method the
Company  used  to  account  for  commission   advance   receivables  from  sales
associates.  On March 5, 2002, the Court granted the Company's motion to dismiss
the  complaint,  with  prejudice,  and  entered  a  judgment  in  favor  of  the
defendants.  Plaintiffs thereafter filed a motion requesting  reconsideration of
the dismissal  which was denied.  The plaintiffs  have appealed the judgment and
the order denying  their motion to reconsider  the judgment to the Tenth Circuit
Court of Appeals. In August 2002 the lead institutional  plaintiff withdrew from
the case, leaving two individual  plaintiffs as lead plaintiffs on behalf of the
putative  class.  As of December 31,  2003,  the briefing in the appeal had been
completed. On January 14, 2004 oral argument was held in the appeal. The Company
is  unable to  predict  when a  decision  will be made on this  appeal,  and the
ultimate outcome of the case is not determinable.

     Beginning  in the  second  quarter  of 2001  multiple  lawsuits  were filed
against the Company,  certain  officers,  employees,  sales associates and other
defendants in various Alabama and Mississippi  state courts by current or former
members  seeking  actual and  punitive  damages for alleged  breach of contract,
fraud and  various  other  claims in  connection  with the sale of  Memberships.
During 2003,  there were at one time as many as 30 separate  lawsuits  involving
approximately 285 plaintiffs in Alabama. As of December 31, 2003, as a result of
dismissals  or  settlements  for  nominal  amounts,  the  Company  was  aware of
approximately 25 separate  lawsuits  involving  approximately 98 plaintiffs that
have been filed in multiple counties in Alabama.  As of February 27, 2004, there
were  approximately  80 named  plaintiffs in  approximately  25 cases pending in
Alabama. In February 2004, the claims of several additional plaintiffs in one of
the cases were  dismissed  on summary  judgment in the  Company's  favor.  As of
December  31,  2003,  the Company was aware of 18  separate  lawsuits  involving
approximately 432 plaintiffs in multiple counties in Mississippi. Certain of the
Mississippi lawsuits also name the Company's provider attorney in Mississippi as
a defendant. Proceedings in several of the eleven cases which name the Company's
provider  attorney as a  defendant  have been  stayed  pending  the  Mississippi
Supreme  Court's  ruling on the Pre-Paid  defendants'  appeal of a trial court's
granting of a partial  summary  judgment  that the action is not  required to be
submitted to arbitration.  At least three  complaints have been filed by the law
firm representing  plaintiffs in eleven of the cases on behalf of certain of the
Mississippi  plaintiffs  and others with the Attorney  General of Mississippi in
March 2002,  December  2002 and August  2003.  The Company has  responded to the
Attorney  General's  requests for information with respect to these  complaints,
and as of December  31, 2003,  the Company was not aware of any further  actions
being  taken by the  Attorney  General.  In  Mississippi,  the Company has filed
lawsuits in the United  States  District  Court for the  Southern  and  Northern
Districts of Mississippi in which the Company seeks to compel arbitration of the
various  Mississippi  claims under the Federal  Arbitration Act and the terms of
the Company's Membership agreements, and has appealed the state court rulings in
favor of certain of the plaintiffs on the  arbitration  issue to the Mississippi
Supreme  Court.  One of the  federal  courts has ordered  arbitration  of a case
involving 8  plaintiffs.  These cases are all in various  stages of  litigation,
including trial settings  beginning in Alabama in April 2004, and in Mississippi
in May 2004, and seek varying amounts of actual and punitive damages.  While the
amount of Membership  fees paid by the  plaintiffs in the  Mississippi  cases is
$500,000 or less,  certain of the cases seek damages of $90 million.  Additional
suits of a similar  nature have been  threatened.  The  ultimate  outcome of any
particular case is not  determinable.

     On April 19, 2002, counsel in certain of the above-referenced Alabama suits
also filed a similar suit against the Company and certain of its officers in the
District  Court of Creek  County,  Oklahoma  on behalf  of Jeff and Jana  Weller
individually  and doing  business  as Hi-Tech  Auto making  similar  allegations
relating to the Company's  Memberships and seeking unspecified damages on behalf
of a "nationwide"  class. The Pre-Paid  defendants'  preliminary motions in this
case were denied,  and on June 17, 2003,  the  Oklahoma  Court of Civil  Appeals
reversed the trial court's denial of the Pre-Paid  defendants'  motion to compel
arbitration, finding that the trial court erred when it denied Pre-Paid's motion
to compel arbitration  pursuant to the terms of the valid Membership  contracts,
and remanded the case to the trial court for further proceedings consistent with
that opinion.  There have been no material  developments  in this case since the
June 17, 2003 Court of Appeals  decision.  The ultimate  outcome of this case is
not determinable.

     On June 29, 2001,  an action was filed  against the Company in the District
Court of Canadian  County,  Oklahoma.  In 2002,  the petition was amended to add
five additional named plaintiffs and to add and drop certain claims. This action
was originally a putative  class action  brought by Gina Kotwitz,  later adding,
George Kotwitz, Rick Coker, Richard Starke, Jeff Turnipseed and Aaron Bouren, on
behalf of all sales  associates  of the  Company.  The  amended  petition  seeks
injunctive and  declaratory  relief,  with such other damages as the court deems
appropriate, for alleged violations of the Oklahoma Uniform Consumer Credit Code
in connection with the Company's commission  advances,  and seeks injunctive and
declaratory relief regarding the enforcement of certain contract provisions with
sales associates,  including a request stated in June 2003 for the imposition of
a constructive trust as to earned commissions  applied to the reduction of debit
balances  and  disgorgement  of all earned  renewal  commissions  applied to the
reduction of debit  balances.  On September  23, 2003 the court entered an order
dismissing the class action  allegations upon the motion of the plaintiffs.  The
order  provides  that the action will proceed only on an individual  basis,  and
that the hearing on plaintiffs'  motion for class  certification  previously set
for  February  2004 was  cancelled.  The  Company has filed a motion for summary
judgment,  which was pending as of December  31, 2003.  The ultimate  outcome of
this case is not determinable.

     On March 1, 2002, an action was filed in the United States  District  Court
for the Western District of Oklahoma by Caroline Sandler, Robert Schweikert, Sal
Corrente,  Richard Jarvis and Vincent  Jefferson against the Company and certain
executive  officers.  This action is a putative class action seeking unspecified
damages filed on behalf of all sales  associates of the Company and alleges that
the  marketing  plan  offered by the Company  constitutes  a security  under the
Securities  Act of 1933 and seeks remedies for failure to register the marketing
plan as a  security  and for  violations  of the  anti-fraud  provisions  of the
Securities  Act of 1933 and the  Securities  Exchange Act of 1934 in  connection
with representations  alleged to have been made in connection with the marketing
plan. The complaint also alleges violations of the Oklahoma  Securities Act, the
Oklahoma Business Opportunities Sales Act, breach of contract, breach of duty of
good faith and fair dealing and unjust  enrichment and violation of the Oklahoma
Consumer Protection Act and negligent  supervision.  This case is subject to the
Private  Litigation  Securities  Reform Act.  Pursuant to the Act, the Court has
approved the named plaintiffs and counsel and an amended  complaint was filed in
August 2002. The Pre-Paid  defendants filed motions to dismiss the complaint and
to strike the class action  allegations  on September 19, 2002, and discovery in
the  action was stayed  pending a ruling on the motion to  dismiss.  On July 24,
2003,  the Court  granted  in part and denied in part the  Pre-Paid  defendants'
motion to dismiss. The claims asserted under the Securities Exchange Act of 1934
and the Oklahoma Securities Act were dismissed without prejudice. The motion was
denied as to the remaining claims. On July 23, 2003, the Court denied the motion
to strike class action  allegations  at that time. The case is in the process of
completion of class  certification  briefing currently scheduled to be concluded
May 5, 2004,  after which time the Court will make a determination as to whether
the case may proceed as a class action. The ultimate outcome of this case is not
determinable.

     In  December  2002,  the West  Virginia  Supreme  Court  reversed a summary
judgment which had been granted by the Circuit Court of Monangalia County,  West
Virginia  in favor of the  Company  in  connection  with the  claims of a former
member,  Georgia  Poling and her  daughters  against  the Company and a referral
lawyer with  respect to a 1995  referral.  That action was  originally  filed in
March 2000,  and alleges  breach of  contract  and fraud  against the Company in
connection  with the referral.  Plaintiffs  seek actual and punitive  damages in
unspecified  amounts.  The case is set for  trial in April  2004.  The  ultimate
outcome of this case is not determinable.

     On January 30, 2003, the Company  announced that it had received a subpoena
from the office of the United States  Attorney for the Southern  District of New
York  requesting  information  relating to trading  activities  in the Company's
stock in advance of the January 2003  announcement  of recruiting and Membership
production  results for the fourth  quarter of 2002.  The Company also  received
notice from the  Securities  and Exchange  Commission  that it is  conducting an
informal  inquiry  into  the  same  subject  and  requesting  that  the  Company
voluntarily  provide certain  information.  The Company has and will continue to
respond to any such  requests,  the last of which  occurred in July 2003.  As of
February 27, 2004, the Company was not aware of any further  inquiries in either
of these matters. The ultimate outcome of these matters is not determinable.

     The Company is a defendant  in various  other  legal  proceedings  that are
routine and incidental to its business.  The Company will vigorously  defend its
interests in all  proceedings  in which it is named as a defendant.  The Company
also receives periodic complaints or requests for information from various state
and federal agencies relating to its business or the activities of its marketing
force.  The Company  promptly  responds to any such  matters  and  provides  any
information requested.

     While the ultimate outcome of these  proceedings is not  determinable,  the
Company does not currently  anticipate that these  contingencies  will result in
any material adverse effect to its financial  condition or results of operation,
unless an unexpected result occurs in one of the cases. The costs of the defense
of these various  matters are reflected as a part of general and  administrative
expense in the consolidated statements of income. The Company has established an
accrued  liability it believes will be sufficient to cover estimated  damages in
connection  with various  cases  (exclusive  of ongoing  defense costs which are
expensed as incurred),  which at December 31, 2003 was $3.3 million. The Company
believes it has  meritorious  defenses in all pending cases and will  vigorously
defend against the plaintiffs'  claims.  However, it is possible that an adverse
outcome in certain  cases or  increased  litigation  costs could have an adverse
effect upon the Company's financial  condition,  operating results or cash flows
in particular quarterly or annual periods.


ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
         None.

                                     PART II

ITEM 5.       MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
              MATTERS

Market Price of and Dividends on the Common Stock

     At  February  29,  2004,  there  were 5,772  holders  of record  (including
brokerage  firms and other  nominees) of the Company's  common  stock,  which is
listed on the New York  Stock  Exchange  under the symbol  "PPD." The  following
table sets  forth,  for the periods  indicated,  the range of high and low sales
prices for the common stock, as reported by the New York Stock Exchange.




                                                                                     High        Low
                                                                                    -------    -------
2004:
                                                                                      
  1st Quarter (through February 29)............................................     $ 26.33    $ 21.57

2003:
  4th Quarter .................................................................     $ 28.30    $ 23.24
  3rd Quarter..................................................................       25.21      20.60
  2nd Quarter..................................................................       27.40      17.22
  1st Quarter..................................................................       26.80      15.80

2002:
  4th Quarter..................................................................     $ 30.49    $ 17.04
  3rd Quarter..................................................................       24.29      16.68
  2nd Quarter..................................................................       30.45      18.50
  1st Quarter..................................................................       31.75      18.76



     The  Company  has never  declared  a cash  dividend  on its  common  stock.
However,  due to recent  changes in the Federal tax laws  providing  for certain
preferential  treatment  of  dividends  in certain  instances,  the  Company may
reconsider its dividend policy.

     It is  anticipated  that  earnings  generated  from the  operations  of the
Company will be used to finance the  Company's  growth,  to continue to purchase
shares  of its  stock,  to  retire  existing  debt  and  possibly  to pay a cash
dividend.  The  Company  has  lines of  credit  as  described  in  "Management's
Discussion  and  Analysis - Liquidity  and Capital  Resources,"  which  prohibit
payment of cash  dividends  in excess of $1.8  million per quarter on its common
stock.  Any  decision  by the  Board of  Directors  of the  Company  to pay cash
dividends in the future will depend upon,  among other  factors,  the  Company's
earnings, financial condition, capital requirements and approval from its lender
for any  dividends  in excess of $1.8  million per  quarter.  In  addition,  the
Company's ability to pay dividends is dependent in part on its ability to derive
dividends from its subsidiaries. The payment of dividends by PPLCI is restricted
under the  Oklahoma  Insurance  Code to  available  surplus  funds  derived from
realized  net profits  and  requires  the  approval  of the  Oklahoma  Insurance
Commissioner  for any dividend  representing  more than 10% of such  accumulated
available  surplus or an amount  representing  more than the previous years' net
profits.  During  2002 and 2001,  PPLCI  declared a $6 million  and a $5 million
dividend  payable to the  Company.  Both the 2001 and 2002  dividends  were paid
during 2002.  PPLSIF is similarly  restricted  pursuant to the insurance laws of
Florida.  At December 31, 2003,  PPLSIF did not have funds available for payment
of   substantial   dividends   without  the  prior  approval  of  the  insurance
commissioner.  While  PPLCI had  approximately  $3.5  million in  surplus  funds
available for payment of an ordinary dividend in December 2002, no such dividend
was declared or paid during 2003.  At December 31, 2003 PPLCI had  approximately
$750,000 available for payment of an ordinary dividend. At December 31, 2003 the
amount of restricted net assets of consolidated subsidiaries was $16.7 million.


Recent Sales of Unregistered Securities

         None.


Equity Compensation Plans

     The  following  table  provides  information  with respect to the Company's
equity compensation plans as of December 31, 2003, (other than its tax qualified
Employee Stock Ownership Plan designed to provide retirement benefits).




                                                                                            Number of securities
                                                                                           remaining available for
                                          Number of securities                              future issuance under
                                            to be issued upon        Weighted average        equity compensation
                                               exercise of          exercise price of         plans (excluding
                                          outstanding options,     outstanding options,    securities reflected in
                                           warrants and rights     warrants and rights           column (a))
             Plan Category                        (a)                      (b)                         (c)
--------------------------------------- -----------------------   ---------------------   -------------------------
                                                                                          
Equity compensation plans approved by
  security holders (1).................           1,020,252                 $24.75                 1,162,250
Equity compensation plans not approved
  by security holders (2)..............             255,247                  21.31                         -
--------------------------------------- -----------------------   ---------------------   -------------------------
Total..................................           1,275,499                 $24.06                 1,162,250
--------------------------------------- -----------------------   ---------------------   -------------------------


(1)  These stock options have been issued pursuant to the Company's Stock Option
     Plan which has been approved by security holders.

(2)  These  stock  options  have been  issued  to the  Company's  Regional  Vice
     Presidents ("RVPs") (described above) in order to encourage stock ownership
     by its RVPs and to increase the proprietary interest of such persons in its
     growth and financial success.  These options have been granted periodically
     to RVPs since 1996. Options are granted at fair market value at the date of
     the grant and are generally  immediately  exercisable for a period of three
     years or within 90 days of termination,  whichever occurs first. There were
     106,002,  244,679 and 131,288  total  options  granted to RVPs in the years
     ended  December  31,  2003,  2002 and 2001,  respectively.  The Company has
     decided to discontinue  the RVP stock option grants  immediately  after the
     2003 fourth quarter stock options are awarded in the first quarter of 2004.


Issuer Purchases of Equity Securities

The following table provides information about the Company's purchases of stock
in the open market during the fourth quarter of 2003.




                                                                          Total Number of         Maximum Number
                                                                          Total Number of      Shares that May Yet
                                                                        Shares Purchased as    of Shares that May
                            Total Number of      Average Price Paid      Part of Publicly       Yet Be Purchased
        Period             Shares Purchased           per Share         Announced Plans or      Under the Plans or
                                                                             Programs              Programs (1)
-----------------------  ---------------------  ---------------------  ---------------------  ---------------------
                                                                                          
October 2003...........           65,000              $  27.44                  65,000                848,900
November 2003..........           95,400                 26.85                  95,400                753,500
December 2003..........          378,000                 25.97                 378,000                375,500
                         ---------------------  ---------------------  ---------------------
Total..................          538,400              $  22.70                 538,400
                         ---------------------  ---------------------  ---------------------


1)   The Company  announced on April 6, 1999, a treasury stock purchase  program
     authorizing  management  to acquire up to 500,000  shares of the  Company's
     common  stock.  The Board of Directors has  subsequently  from time to time
     increased such  authorization  from 500,000 shares to 8,000,000 shares. The
     most recent  authorization was for 1,000,000 additional shares May 23, 3003
     and  there  has been no time  limit set for  completion  of the  repurchase
     program.



ITEM 6.       SELECTED FINANCIAL DATA

     The following table sets forth selected  financial and statistical data for
the Company as of the dates and for the periods  indicated.  This information is
not necessarily  indicative of the Company's future  performance.  The following
information  should  be read in  conjunction  with  the  Company's  Consolidated
Financial Statements and Notes thereto and Management's  Discussion and Analysis
of Financial Condition and Results of Operation included elsewhere herein.



                                                                              Year Ended December 31,
                                                            ------------------------------------------------------------
                                                               2003        2002        2001         2000        1999
                                                            ----------   ----------  ----------  ----------   ----------
Income Statement Data:                                      (In thousands, except ratio, per share and Membership amounts)
  Revenues:
                                                                                               
    Membership fees......................................   $ 330,322    $ 308,401   $ 263,514   $ 211,763    $ 153,918
    Associate services...................................      25,704       37,418      36,485      30,372       22,816
    Product sales (2)....................................           -            -          60       1,016        5,888
    Other................................................       5,287        4,804       3,602       3,232        3,809
                                                            ----------   ----------  ----------  ----------   ----------
      Total revenues.....................................     361,313      350,623     303,661     246,383      186,431
                                                            ----------   ----------  ----------  ----------   ----------
  Costs and expenses:
    Membership benefits..................................     111,165      103,761      87,429      69,513       51,089
    Commissions..........................................     115,386      119,371     111,060      96,614       74,333
    Associate services and direct marketing..............      28,929       32,566      29,879      23,251       15,815
    General and administrative expenses..................      36,711       33,256      28,243      21,524       19,280
    Product costs (2)....................................           -            -          33         675        4,174
    Other, net...........................................       8,546        6,685       5,884       4,403        3,226
                                                            ----------   ----------  ----------  ----------   ----------
      Total costs and expenses...........................     300,737      295,639     262,528     215,980      167,917
                                                            ----------   ----------  ----------  ----------   ----------

Income from continuing operations before income taxes and
  cumulative effect of change in accounting principle....      60,576       54,984      41,133      30,403       18,514
  Provision for income taxes.............................      20,669       18,970      13,519       9,550        6,480
                                                            ----------   ----------  ----------  ----------   ----------
Income from continuing operations before cumulative
    effect                                                     39,907       36,014      27,614      20,853       12,034
    of change in accounting principle....................
Income (loss) from operations of discontinued UFL segment
    (net of applicable income tax benefit (expense) of
    $0, $387 and ($444) for years 2001, 2000 and 1999,
    respectectively)........................................        -            -        (504)        649          826
                                                            ----------   ----------  ----------  ----------   ----------
Income before cumulative effect of change in accounting
    principle............................................      39,907       36,014      27,110      21,502       12,860
  Cumulative effect of adoption of SAB 101 (net of
    applicable income tax benefit of $546)...............           -            -           -      (1,013)           -
                                                            ----------   ----------  ----------  ----------   ----------
Net income...............................................      39,907       36,014      27,110      20,489       12,860
  Less dividends on preferred shares.....................           -            -           -           4           10
                                                            ----------   ----------  ----------  ----------   ----------
Net income applicable to common stockholders.............   $  39,907    $  36,014   $  27,110   $  20,485    $  12,850
                                                            ----------   ----------  ----------  ----------   ----------

Basic earnings per common share from continuing
  operations before cumulative effect of accounting change     $ 2.28       $ 1.83      $ 1.28      $  .93       $  .52
Basic earnings per common share from discontinued
    operations...........................................           -            -        (.02)        .03          .04
                                                            ----------   ----------  ----------  ----------   ----------
Basic earnings per common share before cumulative effect
    of change in accounting principle....................        2.28         1.83        1.26         .96          .56
Cumulative effect of adoption of SAB 101.................           -            -           -        (.05)           -
                                                            ----------   ----------  ----------  ----------   ----------
Basic earnings per common share..........................      $ 2.28       $ 1.83      $ 1.26      $  .91       $  .56
                                                            ----------   ----------  ----------  ----------   ----------


Selected Financial Data, continued


                                                                              Year Ended December 31,
                                                            ------------------------------------------------------------
                                                               2003        2002        2001         2000        1999
                                                            ----------   ----------  ----------  ----------   ----------
                                                           (In thousands, except ratio, per share and Membership amounts)
Diluted earnings per common share from continuing
  operations before cumulative effect of accounting change     $ 2.27       $ 1.82      $ 1.28      $  .92       $  .51
Diluted earnings per common share from discontinued
    operations...........................................        -            -           (.02)        .03          .04
                                                            ----------   ----------  ----------  ----------   ----------
Diluted earnings per common share before cumulative
    effect of accounting change..........................        2.27         1.82        1.26         .95          .55
Cumulative effect of adoption of SAB 101.................           -            -           -        (.05)           -
                                                            ----------   ----------  ----------  ----------   ----------
Diluted earnings per common share........................      $ 2.27       $ 1.82      $ 1.26      $  .90       $  .55
                                                            ----------   ----------  ----------  ----------   ----------

Pro forma amounts assuming adoption of SAB 101 is retroactively applied:
 Net income..................................................................................    $  21,502    $  12,786
    Basic earnings per common share..........................................................       $  .96       $  .55
    Diluted earnings per common share........................................................       $  .95       $  .55
Weighted average number of common shares
    outstanding - basic..................................      17,530       19,674      21,504      22,504       23,099
Weighted average number of common shares
    outstanding - diluted................................      17,599       19,764      21,544      22,679       23,374

Membership Benefits Cost and Statistical Data:
  Membership benefits ratio (1)..........................      33.7%        33.6%       33.2%       32.8%        33.2%
  Commissions ratio (1)..................................      34.9%        38.7%       42.1%       45.6%        48.3%
  General & administrative expense ratio (1).............      11.1%        10.8%       10.7%       10.2%        12.5%
  Product cost ratio (1) (2).............................       -            -          55.0%       66.4%        70.9%
  Commission cost per new Membership sold................    $   172      $   154     $   152     $   144      $   141
  New Memberships sold...................................     671,857      773,767     728,295     670,118      525,352
  Period end Memberships in force........................   1,418,997    1,382,306   1,242,908   1,064,805      827,979

Cash Flow Data:
Net cash provided by operating activities................   $  51,693    $  52,073   $  37,801   $  23,201    $  17,031
Net cash (used in) provided by investing activities......     (36,901)     (11,074)     (6,963)     (7,965)      12,070
Net cash (used in) financing  activities.................     (14,191)     (34,431)    (27,414)    (13,714)     (26,687)

Balance Sheet Data:
  Total assets...........................................   $ 131,012    $  96,836   $  85,720   $  77,766    $  58,156
  Total liabilities......................................     101,438       61,864      43,496      35,999       25,518
  Stockholders' equity ..................................      29,574       34,972      42,224      41,767       32,638



(1)  The Membership  benefits ratio,  the commissions  ratio and the general and
     administrative  expense  ratio  represent  those costs as a  percentage  of
     Membership  fees.  The product  cost ratio  represents  product  costs as a
     percentage  of  product  sales for those  years in which the  Company  sold
     products.  These ratios do not measure total profitability  because they do
     not take into  account all  revenues  and  expenses.

(2)  During the fourth quarter of 1998, the Company completed the acquisition of
     TPN. Since its inception in late 1994,  TPN had marketed  personal and home
     care products,  personal  development  products and services  together with
     PRIMESTAR(R)  satellite  subscription  television  service  to its  members
     through a network  marketing  sales force.  Product sales declined and were
     eventually   eliminated   following   the  TPN   acquisition   due  to  the
     concentration  on  Membership  sales as  opposed  to the sale of goods  and
     services.



ITEM 7.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
              RESULTS OF OPERATIONS

Overview of the Company's Financial Model

     The Company is in one line of business - the marketing of legal expense and
other  complimentary  plans primarily  through a multi-level  marketing force to
individuals.  The Company's principal revenues are derived from membership fees,
and to a much lesser extent,  revenues from marketing associates.  The Company's
principal expenses are commissions, Membership benefits, associates services and
direct  marketing costs and general and  administrative  expense.  The following
table  reflects the changes in these  categories of revenues and expenses in the
last 3 years (dollar amounts in 000's):




                                                      %                             %                             %
                                                    Change                        Change                        Change
                                           % of     from                 % of     from                 % of     from
                                           Total    Prior                Total    Prior                Total    Prior
                                  2003     Revenue   Year      2002     Revenue    Year      2001     Revenue   Year
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
Revenues:
                                                                                     
  Membership fees........      $   330,322    91.4     7.1  $  308,401    88.0     17.0  $   263,514    86.8     24.4
  Associate services.....           25,704     7.1   (31.3)     37,418    10.6      2.6       36,485    12.0     20.1
  Other..................            5,287     1.5    10.1       4,804     1.4     31.2        3,662     1.2    (13.8)
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
                                   361,313   100.0     3.0     350,623   100.0     15.5      303,661   100.0     23.2
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
Costs and expenses:
  Commissions............          115,386    31.9    (3.3)    119,371    34.0      7.5      111,060    36.6     15.0
  Membership benefits....          111,165    30.8     7.1     103,761    29.6     18.7       87,429    28.8     25.8
  Associate services and
    direct marketing.....           28,929     8.0   (11.2)     32,566     9.3      9.0       29,879     9.8     28.5
  General and administrative        36,711    10.2    10.4      33,256     9.5     17.7       28,243     9.3     31.2
  Other, net.............            8,546     2.4    27.8       6,685     1.9     13.0        5,917     1.9     16.5
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
                                   300,737    83.2     1.7     295,639    84.3     12.6      262,528    86.4     21.6
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
Provision for income taxes          20,669     5.7     9.0      18,970     5.4     40.3       13,519     4.4     41.6
Loss from operations of
  discontinued UFL segment               -       -        -          -       -                  (504)      -        -
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------
Net income..................   $    39,907    11.0    10.8  $   36,014    10.3     32.8  $    27,110     8.9     32.3
                               ----------- -------  ------  ----------  -------   ------ -----------  -------  --------



     The number of active  Memberships in force and the average monthly fee will
directly determine Membership fees and their impact on total revenues during any
period.  The two  most  important  variables  impacting  the  number  of  active
Memberships during a period are the number of new Memberships written during the
period  combined  with the  retention  characteristics  of both new and existing
Memberships.  See "Measures of Member  Retention"  below for a discussion of the
Company's  Membership  retention.  Associate services revenues are a function of
the number of new sales  associates  enrolled  and the price of entry during the
period, the number of associates  subscribing to the Company's eService offering
and the amount of sales tools purchased by the sales force.

     Membership benefits expense is primarily determined by the number of active
Memberships and the per capita  contractual rate that exists between the Company
and its  benefits  providers  and  during  the last  five  years has been and is
expected to continue to be a relatively fixed percentage of Membership  revenues
of approximately 33%-34%. Commissions paid to associates are primarily dependent
on the number and price of new Memberships  sold during a period and any special
incentives that may be in place during the period.  The Company expenses advance
commissions ratably over the first month of the related Membership. The level of
commission  expense in relation to Membership  revenues varies  depending on the
level of new  Memberships  written and is expected to be higher when the Company
experiences  increases in new Membership sales.  During the last five years this
percentage  has ranged from  approximately  35% to 48% of  Membership  revenues.
Associate  services and direct marketing  expenses are directly  impacted by the
number of new associates  enrolled  during a period due to the cost of materials
provided to such new  associates,  the number of associates  subscribing  to the
Company's  eService  offering,  the amount of sales tools purchased by the sales
force as well as the number of those associates who  successfully  meet the Fast
Start to Success training and incentive award program qualifications. Generally,
these costs are more than offset by associate  services  revenue,  although this
did not occur in 2003 due to the lower  entry fees  charged  during  most of the
year. General and  administrative  expenses are expected to trend up in terms of
dollars,  but remain  relatively  constant as a percent of revenues.  During the
past five years,  general and  administrative  expenses have ranged from 8.7% to
10.2% of total revenues.

     The primary  benchmarks  monitored  by the Company  throughout  the various
periods  include the number of active  Memberships  and their related  retention
characteristics,  the  number  of new  Memberships  written,  the  number of new
associates  enrolled and the percentage of new associates that successfully meet
the Fast Start to Success qualification requirements.

     The Company  experienced  decreases  in both the number of new  Memberships
written and the number of new  associates  enrolled  during 2003 compared to the
prior year,  the first year such a decrease has occurred in more than ten years.
During the 2002 fourth quarter,  the Company eliminated the commission  advances
to certain  associates that had below average retention and due to below average
retention  rates  of  Internet   submitted   Memberships,   the  Company  placed
restrictions on those  associates who are able to submit new memberships via the
Internet.  These actions naturally reduced the number of new memberships written
and new associates  enrolled  during the 2002 fourth quarter and during 2003 but
demonstrate  the  Company's  commitment  to improve  Membership  retention.  The
Company also attributes such decline,  in part, to negative  publicity (see Risk
Factors).  Such adverse  publicity may affect the Company's ability to write new
Memberships  (especially in large employee  groups),  recruit new associates and
may have a detrimental  effect on the persistency of the Company's  Memberships.
However depending on the average monthly  Membership fee and the entry price for
new  associates,  the Company may experience  declines in both areas in terms of
numbers but may  experience  increases  in both  Membership  fees and  associate
services revenue and vice versa

     Although  the  Company  has grown its active  Membership  base and  related
Membership  fees in each of the past 11 years,  the rate of growth has slowed to
an unacceptable  rate. The Company  believes  however,  that its current product
design,  pricing parameters and business model are generally  appropriate and it
has no immediate plans to change these fundamental  sectors. The Company's focus
during  2004 will be on  improved  training  of its  associates,  enhancing  the
quality and  quantity of sales tools  provided to new and  existing  associates,
providing  incentives for associates to write  consistent,  quality business and
continued  emphasis on  improving  the basic  retention  characteristics  of its
Memberships.

     During the first part of 2004,  the  Company  has updated its Fast Start to
Success training program  materials and hosted more than 600 Fast Start trainers
at its new  corporate  headquarters  in order to  "train  the  trainers"  on the
updated training materials.  Also,  beginning in 2004, the Company has increased
the  amount  of sales  tools  that are  included  in the new  associate  kit and
provided a  supplemental  package of sale tools if the new  associate  qualifies
pursuant to the Fast Start rules.  The Company has also  increased the number of
"points"  needed to qualify for its Player's  Club  incentive  award  program to
encourage more productivity from both its new and existing associates.


Critical Accounting Policies

     The Company's  financial  statements and accompanying notes are prepared in
accordance with accounting principles generally accepted in the United States of
America.  Preparing  financial  statements requires management to make estimates
and  assumptions  that  affect the  reported  amounts  of  assets,  liabilities,
revenues  and  expenses.   These  estimates  and  assumptions  are  affected  by
management's   application  of  accounting  policies.   If  these  estimates  or
assumptions  are  incorrect,  there could be a material  change in the Company's
financial  condition or operating  results.  Many of these "critical  accounting
policies" are common in the insurance and financial services industries;  others
are specific to the Company's  business and operations.  The Company's  critical
accounting policies include estimates relating to revenue recognition related to
Membership  and associate  fees,  deferral of Membership  and associate  related
costs,  expense  recognition  related to commissions  to associates,  accrual of
incentive awards payable and accounting for legal contingencies.

     Revenue recognition - Membership and Associate Fees
     The Company's  principal revenues are derived from Membership fees, most of
which are collected on a monthly  basis.  Memberships  are generally  guaranteed
renewable and non-cancelable except for fraud, non-payment of Membership fees or
upon written request.  Membership fees are recognized in income ratably over the
related  service period in accordance  with  Membership  terms,  which generally
require the holder of the Membership to remit fees on an annual,  semi-annual or
monthly basis.  Approximately  95% of members remit their  Membership  fees on a
monthly basis, of which  approximately  73% are paid in advance and,  therefore,
are deferred and recognized  over the following  month. At December 31, 2003 the
deferred revenue  associated with the Membership fees was $17.8 million which is
classified as a current liability.

     The  Company  also  charges  new  members,  who are not part of an employee
group, a $10 enrollment fee. This enrollment fee and related  incremental direct
and  origination  costs are deferred and recognized in income over the estimated
life of a Membership in accordance with SEC Staff  Accounting  Bulletin No. 101,
"Revenue Recognition in Financial Statements," ("SAB 101"). At December 31, 2003
the deferred  revenue  associated  with the Membership  enrollment fees was $7.9
million,  of which $4.6  million  was  classified  as a current  liability.  The
Company  computes the expected  Membership life using over 20 years of actuarial
data as explained in more detail in the Measures of Membership Retention section
of MD&A. At December 31, 2003,  management computed the expected Membership life
to be  approximately  3 years,  which is  unchanged  from year end 2002.  If the
expected Membership life were to change significantly, which management does not
expect in the short term,  the deferred  Membership  enrollment  fee and related
costs would be recognized over a longer or shorter period.

     The Company derives revenues from services  provided to its marketing sales
force from a one-time  non-refundable  enrollment fee of $65 from each new sales
associate for which the Company  provides  initial sales and marketing  supplies
and  enrollment  services  to the  associate.  Revenue  from,  and costs of, the
initial sales and marketing supplies (approximately $11) are recognized when the
materials  are  delivered to the  associates.  The remaining $54 of revenues and
related  incremental  direct and  origination  costs are deferred and recognized
over the estimated average active service period of associates which at December
31, 2003 is estimated to be  approximately  six months,  unchanged from year end
2002. At December 31, 2003, the deferred revenue associated with sales associate
enrollment  fees was $1.4 million,  which is classified as a current  liability.
Management  estimates  the active  service  period of an associate  periodically
based on the average  number of months an  associate  produces  new  Memberships
including  those  associates that fail to write any  Memberships.  If the active
service period of associates  changes  significantly,  which management does not
expect in the short  term,  the  deferred  revenue  and  related  costs would be
recognized over the new estimated active service period.

     Member and Associate Costs
     Deferred costs represent the incremental  direct and origination  costs the
Company  incurs in  enrolling  new  Members  and new  associates  related to the
deferred revenue  discussed above, and that portion of payments made to provider
law firms ($5.2  million  deferred at December 31, 2003 which is classified as a
current asset) and associates related to deferred Membership  revenue.  Deferred
costs for  enrolling  new  members  include the cost of the  Membership  kit and
salary and benefit costs for employees who process Membership  enrollments,  and
were $5.6 million at December 31, 2003,  of which $3.2 million is  classified in
current assets. Deferred costs for enrolling new associates include training and
success  bonuses paid to  individuals  involved in recruiting  the associate and
salary and benefit costs of employees  who process  associate  enrollments,  and
were $1.2 million at December 31, 2003,  and is classified  as a current  asset.
Such costs are deferred to the extent of the lesser of actual costs  incurred or
the amount of the  related fee charged  for such  services.  Deferred  costs are
amortized  to expense  over the same period as the related  deferred  revenue as
discussed above.  Deferred costs that will be recognized  within one year of the
balance sheet date are  classified as current and all remaining  deferred  costs
are considered  noncurrent.  Associate  related costs are reflected as associate
services  and direct  marketing,  and are expensed as incurred if not related to
the deferred revenue discussed above.  These costs include  providing  materials
and services to associates,  Fast Start bonuses,  associate  introduction  kits,
associate incentive programs, group marketing and marketing services departments
(including costs of related travel,  marketing  events,  leadership  summits and
international sales convention).

     Commissions to Associates
     Beginning  with new  Memberships  written after March 1, 1995,  the Company
implemented a level commission schedule (approximately 27% per annum at December
31, 2001) with up to a three-year advance commission payment.  Prior to March 1,
1995, the Company's  commission program provided for advance commission payments
to  associates of  approximately  70% of first year  Membership  premiums on new
Membership  sales and  commissions  were  earned by the  associate  at a rate of
approximately 16% in all subsequent years. Effective March 1, 2002, and in order
to offer  additional  incentives for increased  Membership  retention rates, the
Company  returned  to  a  differential   commission   structure  with  rates  of
approximately 80% of first year Membership  premiums on new Memberships  written
and variable  renewal  commission rates ranging from five to 25% per annum based
on the first 12 month  Membership  retention  rate of the  associate's  personal
sales and those of his  organization.  Beginning  in August  2003,  the  Company
allowed the associate to choose between the level commission structure and up to
three year commission  advance or the differential  commission  structure with a
one year commission advance.

     Prior to January 1997 the Company advanced  commissions at the time of sale
of all new  Memberships.  In January  1997,  the  Company  implemented  a policy
whereby the associate  receives only earned commissions on the first three sales
unless the associate has successfully completed the Fast Start training program.
For all sales  beginning  with the  fourth  Membership  or all sales  made by an
associate  successfully  completing the Fast Start training program, the Company
currently advances  commission payments at the time of sale of a new Membership.
The amount of cash potentially advanced upon the sale of a new Membership, prior
to the recoupment of any charge-backs  (described  below),  represents an amount
equal to up to one-year  commission  earnings.  Although  the average  number of
marketing associates receiving an advance commission payment on a new Membership
is 14, the overall  initial  advance may be paid to  approximately  30 different
individuals,  each at a different level within the overall commission structure.
The commission  advance  immediately  increases an associate's  unearned advance
commission balance to the Company.

     Although the Company, prior to March 1, 2002, advanced its sales associates
up to three years  commission  when a Membership is sold and subsequent to March
1, 2002, up to one year commission,  the average  commission advance paid to its
sales  associates as a group is actually less than the maximum  amount  possible
because  some  associates  choose to receive  less than a full  advance  and the
Company  pays less than a full  advance on some of its  specialty  products.  In
addition, the Company may from time to time place associates on a less than full
advance  basis if there are  problems  with the  quality of the  business  being
submitted or other  performance  problems with an associate.  Additionally,  the
Company does not advance  commissions  on certain  categories of group  business
which have historically  demonstrated  below average retention  characteristics.
Also,  any residual  commissions  due an associate  (defined as commission on an
individual  Membership after the advance has been earned) are retained to reduce
any remaining  unearned  commission advance balances prior to being paid to that
sales associate. For those associates that have made at least 10 personal sales,
opened  at  least  one  group  and  personally   write  15%  or  more  of  their
organizational  business,  15% of their  commissions are set aside in individual
reserve balance  accounts,  further reducing the amount of advance  commissions.
The average  commission  advance  paid as a  percentage  of the maximum  advance
possible pursuant to the Company's commission  structures was approximately 80%,
76% and 73% during 2003,  2002 and 2001,  respectively.  The commission cost per
new  Membership  sold has increased over each of the last three years by 12%, 1%
and 6% for 2003,  2002 and  2001,  respectively,  and  varies  depending  on the
compensation structure that is in place at the time a new Membership is sold and
the amount of any charge-backs (recoupment of previous commission advances) that
are  deducted  from amounts  that would  otherwise be paid to the various  sales
associates that are compensated for the Membership sale.  Should the Company add
additional  products,  such as the Identity Theft Shield  described above or add
additional  commissions  to its  compensation  plan  or  reduce  the  amount  of
chargebacks  collected  from  its  associates,   the  commission  cost  per  new
Membership will increase accordingly.

     The Company  expenses advance  commissions  ratably over the first month of
the related Membership.  At December 31, 2003, advance commissions deferred were
$4.7 million and  included as a current  asset.  As a result of this  accounting
policy,  the Company's  commission  expenses are all  recognized  over the first
month of a Membership and there is no commission expense recognized for the same
Membership  during the remainder of the advance  period.  The Company tracks its
unearned advance commission balances  outstanding in order to ensure the advance
commissions  are  recovered  before  any  renewal  commissions  are paid and for
internal  purposes  of  analyzing  its  commission  advance  program.  While not
recorded as an asset,  unearned advance commission  balances from associates for
the following years ended December 31 were:





                                                                        2003            2002            2001
                                                                        ----            ----            ----
                               (Amounts in 000's)
                                                                                        
Beginning unearned advance commission balances (1)..................$  227,084      $  211,609      $  167,193
Advance commissions, net of chargebacks and other...................   113,030         118,917         110,211
Earned commissions applied..........................................  (145,371)       (101,030)        (63,870)
Advance commission write-offs.......................................    (2,849)         (2,412)         (1,925)
                                                                      ---------     -----------     -----------
Ending unearned advance commission balances before estimated
  unrecoverable balances (1)........................................   191,894         227,084         211,609
Estimated unrecoverable advance commission balances (1)(2)..........   (24,862)        (25,156)        (15,868)
                                                                      ---------     -----------     -----------
Ending unearned advance commission balances, net (1)............... $  167,032      $  201,928      $  195,741
                                                                      ---------     -----------     -----------



     (1)  These  amounts do not represent  fair value,  as they do not take into
          consideration timing of estimated recoveries.
     (2)  Estimated  unrecoverable  advances increased as a percentage of ending
          advances  from 7% at December  31,  2001 to 13% at  December  31, 2003
          primarily due to the change in the  compensation  structure  described
          above from a 36-month possible advance to a 12-month possible advance.
          This  change  allows the  advances  to be earned  more  quickly by the
          associate so the increase in advances before  estimated  unrecoverable
          balances  increased 7% from 2001 to 2002 compared to a decrease of 15%
          from 2002 to 2003.

     The ending unearned advance  commission  balances,  net, above includes net
unearned advance  commission  balances of non-vested  associates of $30 million,
$26 million and $20 million at December 31, 2003,  2002 and 2001,  respectively.
As such,  at December 31, 2003 future  commissions  and related  expense will be
reduced as unearned advance  commission  balances of $137 million are recovered.
Commissions are earned by the associate as Membership premiums are earned by the
Company,  usually on a monthly  basis.  The  Company  reduces  unearned  advance
commission  balances or remits  payment to an associate,  as  appropriate,  when
commissions are earned.  Should a Membership lapse before the advances have been
recovered for each commission  level,  the Company,  except as described  below,
generates  an  immediate  "charge-back"  to the  applicable  sales  associate to
recapture  up to 50% of any unearned  advance on  Memberships  written  prior to
March 1, 2002,  and 100% on any  Memberships  written  thereafter.  Beginning in
August  2003,  the Company  allowed the  associate  to choose  between the level
commission  structure  and up to three  year  commission  advance  and up to 50%
chargebacks or the differential  commission structure with a one year commission
advance and up to 100% chargebacks. This charge-back is deducted from any future
advances that would  otherwise be payable to the associate  for  additional  new
Memberships.  In order to encourage  additional  Membership  sales,  the Company
waived chargebacks for associates that met certain criteria in December 2002 and
March 2003, which effectively  increases the Company's  commission expense.  Any
remaining  unearned advance  commission  balance may be recovered by withholding
future  residual  earned  commissions  due  to an  active  associate  on  active
Memberships.  Additionally, even though a commission advance may have been fully
recovered on a particular Membership, no additional commission earnings from any
Membership  are  paid  to an  associate  until  all  previous  advances  on  all
Memberships,  both active and lapsed, have been recovered.  The Company also has
reduced chargebacks from 100% to 50% for certain senior marketing associates who
have demonstrated the ability to maintain certain levels of sales over specified
periods and maintain certain Membership retention levels. The Company may adjust
chargebacks  from  time to time in the  future  in  order to  encourage  certain
production incentives.

     Prior to March 1, 2002,  the Company  charged  associates a fee on unearned
advance commission  balances relating to lapsed  Memberships  ("Membership lapse
fee"). The fee that was recorded on the associates  unearned  commission balance
was  determined  by applying the prime  interest  rate to the  unearned  advance
commission  balance pertaining to lapsed  Memberships.  The Company realized and
recognized  this fee only when the amount of the calculated fee was collected by
withholding from cash commission payments due the associate.  The fees collected
reduced  commission  expense.  The  Company's  ability to recover these fees was
primarily dependant on the associate selling new Memberships,  which qualify for
commission  advances.  The  Company  eliminated  the  Membership  lapse  fee for
Memberships  sold  after  March 1, 2002 in  conjunction  with the  change in the
commission structure described above.

     The  Company  has the  contractual  right to  require  associates  to repay
unearned advance commission  balances from sources other than earned commissions
including  cash (a) from  all  associates  either  (i) upon  termination  of the
associate  relationship,  which includes but is not limited to when an associate
becomes  non-vested or (ii) when it is ascertained  that earned  commissions are
insufficient  to repay the  unearned  advance  commission  payments and (b) upon
demand, from agencies or associates who are parties to the associate  agreements
signed  between  October  1989  and  July  1992 or July  1992  to  August  1998,
respectively.  The sources, other than earned commissions, that may be available
to recover  associate  unearned  advance  commission  balances  are  potentially
subject to  limitation  based on  applicable  state laws  relating to creditors'
rights generally.  Historically,  the Company has not demanded repayments of the
unearned  advance  commission  balances from  associates,  including  terminated
associates,  because collection efforts would likely increase costs and have the
potential to disrupt the Company's relationships with its sales associates. This
business decision by the Company has a significant  effect on the Company's cash
flow by electing to defer collection of advance payments of which  approximately
$24.9  million  were not  expected to be collected  from future  commissions  at
December 31, 2003.  However,  the Company regularly reviews the unearned advance
commission  balance  status of associates and will exercise its right to require
associates  to repay  advances  when  management  believes  that such  action is
appropriate.

     Non-vested  associates are those that are no longer  "vested"  because they
fail to meet the Company's  established vesting requirements by selling at least
three new Memberships per quarter or retaining a personal Membership. Non-vested
associates  lose their right to any further  commissions  earned on  Memberships
previously sold at the time they become non-vested.  As a result the Company has
no continuing  obligation to individually account to these associates as it does
to active  associates  and is entitled to retain all  commission  earnings  that
would be  otherwise  payable to these  terminated  associates.  The Company does
continue to reduce the unearned  advance  commission  balances  for  commissions
earned on active Memberships previously sold by those associates.  Substantially
all individual  non-vested  associate unearned advance commission  balances were
less than $1,000 and the average balance was $416 at December 31, 2003.

     Although the advance  commissions are expensed ratably over the first month
of the related Membership,  the Company assesses, at the end of each quarter, on
an associate-by-associate basis, the recoverability of each associate's unearned
advanced  commission balance by estimating the associate's future commissions to
be earned on active  Memberships.  Each active Membership is assumed to lapse in
accordance with the Company's estimated future lapse rate, which is based on the
Company's actual historical  Membership  retention experience as applied to each
active  Membership's  year of origin.  The lapse rate is based on the  Company's
more than  20-year  history  of  Membership  retention  rates,  which is updated
quarterly to reflect actual experience. The Company also closely reviews current
data for any trends that would affect the historical  lapse rate. The sum of all
expected future  commissions to be earned for each associate is then compared to
that associate's  unearned advance  commission  balance.  The Company  estimates
unrecoverable advance commission balances when expected future commissions to be
earned on active Memberships (aggregated on an associate-by-associate basis) are
less than the unearned  advance  commission  balance.  If an  associate  with an
outstanding  unearned advance commission balance has no active Memberships,  the
unearned  advance  commission  balance  is  written  off  but  has no  financial
statement  impact as advance  commissions  are  expensed  ratably over the first
month of the  related  Memberships.  Refer to  "Measures  of Member  Retention -
Expected Membership Life, Expected Remaining  Membership Life" for a description
of the method used by the Company to estimate future commission earnings.

     Further,  the Company's  analysis of the recoverability of unearned advance
commission  balances is also based on the assumption that the associate does not
write any new Memberships. The Company believes that this assessment methodology
is highly  conservative  since its actual  experience is that many associates do
continue to sell new Memberships and the Company, through its chargeback rights,
gains an additional source to recover unearned advance commission balances.

     Changes  in the  Company's  estimates  with  respect to  recoverability  of
unearned  commissions  could  occur  if the  underlying  Membership  persistency
changes from historical  levels.  Should Membership  persistency  decrease,  the
unearned  commissions would be recovered over a longer period and the amount not
recovered  would most likely  increase,  although any increase in  uncollectible
unearned  commissions  would not have any  immediate  expense  impact  since the
commission  advances are expensed in the month they incurred.  Holding all other
factors constant, the decline in persistency would also lead to lower Membership
fees,  less net income and less cash flow from  operations.  Conversely,  should
persistency increase,  the unearned commissions would be recovered more quickly,
the amount  unrecovered  would decrease and, holding all other factors constant,
the Company would enjoy higher  Membership  fees,  more net income and more cash
flow from operations.

     Incentive awards payable
     Associates can earn the right to attend an annual incentive trip by meeting
monthly qualification  requirements for the entire calendar year and maintaining
certain  personal  retention rates for the Memberships  sold during the calendar
year.  Associates can also earn the right to receive  additional monthly bonuses
by meeting the monthly qualification  requirements for twelve consecutive months
and maintaining certain personal retention rates for the Memberships sold during
that twelve month period.  The incentive awards payable at any date is estimated
based on an  evaluation  of the  existing  associates  that have met the monthly
qualifications,  any  changes to the  monthly  qualification  requirements,  the
estimated cost for each incentive  earned and the number of associates that have
historically met the personal retention rates. At December 31, 2003, the accrued
amount  payable  was $4.5  million.  Changes to any of these  assumptions  would
directly  affect the amount  accrued but the Company  does not expect any of the
significant  trends  impacting this account to change  significantly in the near
term.

     Legal Contingencies
     The  Company is  subject  to various  legal  proceedings  and  claims,  the
outcomes of which are subject to  significant  uncertainty.  Given the  inherent
unpredictability  of  litigation,  it is  difficult  to  estimate  the impact of
litigation on the Company's financial condition or results of operation. SFAS 5,
Accounting  for  Contingencies,  requires  that an  estimated  loss  from a loss
contingency  should be accrued by a charge to income if it is  probable  that an
asset has been  impaired or a liability  has been incurred and the amount of the
loss can be reasonably  estimated.  Disclosure  of a contingency  is required if
there is at least a reasonable  possibility  that a loss has been incurred.  The
Company  evaluates,  among  other  factors,  the  degree  of  probability  of an
unfavorable  outcome and the ability to make a reasonable estimate of the amount
of loss. The Company has  established  an accrued  liability it believes will be
sufficient to cover estimated damages in connection with various cases, which at
December 31, 2003 was $3.3 million.  This process requires  subjective  judgment
about the likely  outcomes  of  litigation.  Liabilities  related to most of the
Company's lawsuits are especially difficult to estimate due to the nature of the
claims,  limitation of available  data and  uncertainty  concerning the numerous
variables used to determine likely outcomes or the amounts recorded.  Litigation
expenses  are  recorded as incurred  and the Company  does not accrue for future
legal fees. It is possible that an adverse outcome in certain cases or increased
litigation  costs  could have an adverse  effect  upon the  Company's  financial
condition,  operating  results or cash flows in  particular  quarterly or annual
periods. See "Legal Proceedings."

Other General Matters

     Operating Ratios
     Three principal  operating measures monitored by the Company in addition to
measures of Membership  retention are the Membership benefits ratio,  commission
ratio and the general and administrative  expense ratio. The Membership benefits
ratio, the commissions  ratio and the general and  administrative  expense ratio
represent those costs as a percentage of Membership fees. The Company strives to
maintain  these  ratios  as low as  possible  while at the same  time  providing
adequate incentive  compensation to its sales associates and provider law firms.
These ratios do not measure  total  profitability  because they do not take into
account all revenues and expenses.

     Cash Flow Considerations Relating to Sales of Memberships
     The  Company  generally  advances  significant  commissions  at the  time a
Membership is sold. Since  approximately 95% of Membership fees are collected on
a monthly  basis,  a  significant  cash flow  deficit  is  created at the time a
Membership  is sold.  This  deficit is reduced  as monthly  Membership  fees are
remitted and no  additional  commissions  are paid on the  Membership  until all
previous unearned advance commission  balances have been fully recovered.  Since
the cash advanced at the time of sale of a new  Membership may be recovered over
a  multi-year  period,  cash  flow from  operations  may be  adversely  affected
depending on the number of new  Memberships  written in relation to the existing
active  base  of  Memberships  and  the  composition  of new or  existing  sales
associates producing such Memberships.

     Investment Policy
     The  Company's  investment  policy is to some degree  controlled by certain
insurance   regulations,   which,   coupled  with  management's  own  investment
philosophy,  results in a  conservative  investment  portfolio  that is not risk
oriented.  The Company's investments consist of common stocks,  investment grade
(rated Baa or higher)  preferred  stocks and  investment  grade bonds  primarily
issued by corporations,  the United States Treasury, federal agencies, federally
sponsored agencies and enterprises,  as well as  mortgage-backed  securities and
state  and  municipal  tax-exempt  bonds.  The  Company  is  required  to pledge
investments to various state  insurance  departments as a condition to obtaining
authority to do business in certain states.

     New Accounting Standards Issued
     In May 2003, the FASB issued  Statement of Financial  Accounting  Standards
No. 150,  "Accounting for Certain Financial  Instruments with Characteristics of
Both  Liabilities and Equity" ("SFAS 150").  SFAS No. 150 changes the accounting
for certain  financial  instruments  that,  under  previous  guidance,  could be
classified as equity or "mezzanine"  equity,  by now requiring those instruments
to be  classified  as  liabilities  (or  assets  in some  circumstances)  in the
consolidated balance sheets. Further, SFAS No. 150 requires disclosure regarding
the terms of those instruments and settlement alternatives. The guidance in SFAS
No. 150  generally is effective for all  financial  instruments  entered into or
modified after May 31, 2003, and was otherwise effective at the beginning of the
first interim  period  beginning  after June 15, 2003. The Company has evaluated
SFAS No.  150 and  determined  that it does not have an impact on its  financial
reporting and disclosures.

     In January 2003,  the Financial  Accounting  Standards  Board (FASB) issued
Interpretation No. 46 ("FIN 46"),  "Consolidation of Variable Interest Entities"
(VIEs), which is an interpretation of Accounting Research Bulletin (ARB) No. 51,
"Consolidated Financial Statements." FIN 46, as revised by FIN 46 (R), addresses
the  application of ARB No. 51 to VIEs, and generally would require that assets,
liabilities  and  results  of the  activity  of a VIE be  consolidated  into the
financial   statements  of  the  enterprise   that  is  considered  the  primary
beneficiary.  This  interpretation  applies  immediately  to VIEs created  after
January 31, 2003, and to VIEs in which a company  obtains an interest after that
date.  The  Company has not created or obtained an interest in any VIEs in 2003.
In addition,  the  interpretation  becomes  applicable  on December 31, 2003 for
special  purpose  entities  (SPEs)  created  prior to  February  1, 2003.  As of
December  31,  2003,  the  company had no SPEs for which it was  considered  the
primary  beneficiary.  For non-SPEs in which a company holds a variable interest
that it acquired  before  February 1, 2003,  the FASB has  postponed the date on
which the  interpretation  will become applicable to March 31, 2004. The Company
has determined the adoption of the provisions of FIN 46 will not have a material
effect on its financial condition or results of operations.

     In  November  2003,  the  Emerging  Issues  Task  Force or EITF of the FASB
reached a consensus on one issue with  respect to EITF Issue 03-1,  "The Meaning
of Other-Than-Temporary  Impairment and its Application to Certain Investments,"
thereby   requiring  certain   quantitative  and  qualitative   disclosures  for
securities accounted for under SFAS No. 115, "Accounting for Certain Investments
in Debt and Equity  Securities," that are impaired at the balance sheet date but
for which an other-than-temporary  impairment has not been recognized.  Adoption
of EITF Issue 03-1,  which was  effective  for us on December 31, 2003,  did not
have  a  material  impact  on  the  Company's  financial  position,  results  of
operations or cash flows. The required  disclosures have been included in Note 3
to the consolidated financial statements.

     In December 2003, the Staff of the Securities and Exchange Commission (SEC)
issued Staff Accounting  Bulletin (SAB) No. 104,  "Revenue  Recognition,"  which
supersedes  SAB No.  101.  The  primary  purpose  of SAB No.  104 is to  rescind
accounting guidance contained in SAB No. 101 and the SEC's "Revenue  Recognition
in Financial  Statements  Frequently  Asked  Questions  and  Answers"  (the FAQ)
related  to  multiple  element  revenue  arrangements  in  order  to  make  this
interpretive  guidance  consistent  with current  authoritative  accounting  and
auditing guidance and SEC rules and regulations. The Company does not expect the
issuance of SAB No. 104 to significantly  impact its current revenue recognition
policies.


Measures of Member Retention

     One of the major factors  affecting the  Company's  profitability  and cash
flow is the  ability  of the  Company  to  retain a  Membership,  and  therefore
continue  to receive  fees,  once it has been sold.  The  Company  monitors  its
overall Membership persistency rate, as well as the retention rates with respect
to Memberships sold by individual associates and agents and retention rates with
respect  to  Memberships  by  year  of  issue,  geographic  region,  utilization
characteristics and payment method, and other sub groupings.

     Terminology

          The following terms are used in describing  the  various  measures  of
     retention:

     o  Membership  life  is a  period  that  commences  on the  day of  initial
     enrollment  of a member and  continues  until the  individual's  Membership
     eventually  terminates or lapses (the terms  terminate or lapse may be used
     interchangeably here).

     o Membership age means the time since the Membership has been in effect.

     o Lapse rate means the percentage of  Memberships  of a specified  group of
     Memberships that lapse in a specified time period.

     o  Retention  rate  is the  complement  of a  lapse  rate,  and  means  the
     percentage of Memberships of a specified  group that remain in force at the
     end of a specified time period.

     o  Persistency  and  retention  are used in a general  context  to mean the
     tendency  for  Memberships  to continue to remain in force,  while the term
     persistency rate is a specific measure that is defined below.

     o Lapse rates, retention rates, persistency rates, and expected Membership
     life may be referred to as measures of Membership retention.

     o  Expected  Membership  life  means  the  average  number  of  years a new
     Membership is expected to remain in force.

     o Blended rate when used in  reference  to any measure of member  retention
     means a rate computed  across a mix of  Memberships  of various  Membership
     ages.

     o Expected  remaining  Membership life means the number of additional years
     that an  existing  member is  expected to continue to renew from a specific
     point in time based on the Membership life.

     Variations in Membership Retention by Sub-Groups, Impact on Aggregate
     Numbers
     Company wide  measures of  Membership  retention  include data  relating to
members who can potentially be further sorted by identifiable sub-groupings. For
example,  Memberships  may be subdivided  into those owned by members who are or
are not sales  associates,  to those who are or are not members of group  plans,
etc.

     Measures of  Membership  retention of different  sub-groups  may vary.  For
example,  the Company's  experience  indicates that first year retention rate of
Memberships  owned by members who also are sales associates is approximately 10%
better than retention of Memberships owned by non-associate  members. While this
correlation can be identified,  the cause and effect relationship here cannot be
isolated. These sales associate members may have a financial incentive to retain
the  Membership  in order to continue to receive  commissions.  They also likely
have a better  understanding and appreciation of the benefits of the Membership,
which may have  contributed  in fact to their  decision  to also  become a sales
associate.  Additionally, members who have accessed the services of the provider
law firms historically have higher retention rates than those who have not.

     All  aggregate  measures of  Membership  retention or expected  life may be
impacted by shifts in the  underlying  enrollment  mix of  sub-groups  that have
different  retention rates. For example  Memberships  owned by non-associate new
members have comprised an increasing percentage of new Memberships enrolled each
year over the past five years.  Since  non-associate  members have a known lower
first  year  retention  rate,  a shift in mix alone will  cause a  reduction  in
reported  aggregate  retention  measures and expected  member life,  even if the
retention  rates within each  sub-group  do not change.  It is important to note
that all blended rates  discussed  here may reflect the impact of such shifts in
enrollment  mixes.  At  December  31,  2003,  295,716  of the  active  1,418,997
Memberships were also vested associates which represents 21% of the total active
Memberships.  The following table shows total new  Memberships  sold during each
year and the number  and  percentage  of  Memberships  sold to  persons  who are
associates.

                Total New            Associate
 Year          Memberships          Memberships       Ratio
 ----          -----------          -----------       -----
 1999             525,352               85,219        16.2%
 2000             670,118               90,684        13.5%
 2001             728,295              103,515        14.2%
 2002             773,767              119,326        15.4%
 2003             671,857               86,406        12.9%

     Variations in Retention over Life of a Membership, Impact on Aggregate
     Measures
     Measures of member retention also vary significantly by the Membership age.
Historically, the Company has observed that Memberships in their first year have
a significantly  higher lapse rate than Memberships in their second year, and so
on.  The  following  chart  shows  the  historical   observed  lapse  rates  and
corresponding  yearly  retention  rates as a function  of  Membership  age.  For
example, 49.0% of all new Memberships lapse during the first year, leaving 51.0%
still in force at the end of the  first  year.  More  tenured  Memberships  have
significantly  lower lapse  rates.  For  example,  by year seven lapse rates are
under 10% and annual  retention  exceeds  90%. The  following  table shows as of
December 31, 2003 the Company's  blended retention rate and lapse rates based on
its historical experience for the last 22 years. The blended retention and lapse
rates as of the end of 2003 did not  differ  materially  from  those  previously
reported at the end of 2002.

          Membership Retention versus Membership Age
-----------------------------------------------------------
Membership      Yearly          Yearly         End of Year
   Year        Lapse Rate      Retention       Memberships
----------     ----------      ----------     -------------
       0                                          100.0
       1          49.0%           51.0%           51.0
       2          28.7%           71.3%           36.4
       3          21.1%           78.9%           28.7
       4          17.0%           83.0%           23.8
       5          15.2%           84.8%           20.2
       6          11.9%           88.1%           17.8
       7           9.4%           90.6%           16.1


     Membership Persistency
     The Company's  Membership  persistency rate is a specific  computation that
measures the number of Memberships in force at the end of a year as a percentage
of the total of (i)  Memberships  in force at the  beginning of such year,  plus
(ii) new  Memberships  sold during such year.  From 1981  through the year ended
December 31, 2003, the Company's annual Membership  persistency rates, using the
foregoing method, have averaged approximately 71.9%.



                Beginning           New                             Ending
   Year        Memberships      Memberships           Total       Memberships     Persistency
   ----        -----------    ---------------      ---------      -----------     -----------
                                                                       
   1999           603,017           525,352        1,128,369         827,979          73.4%
   2000           827,979           670,118        1,498,097       1,064,805          71.1%
   2001         1,064,805           728,295        1,793,100       1,242,908          69.3%
   2002         1,242,908           773,767        2,016,675       1,382,306          68.5%
   2003         1,382,306           671,857        2,054,163       1,418,997          69.1%


     The Company's  overall  Membership  persistency rate varies based on, among
other factors, the relative age of total Memberships in force, and shifts in the
mix of members enrolled. The Company's overall Membership persistency rate could
become lower when the Memberships in force include a higher  proportion of newer
Memberships,  as will happen  following  periods of rapid growth.  The Company's
overall  Membership  persistency  rate  could  also  become  lower  when the new
enrollments  include a higher proportion of non-associate  members, a trend that
has been observed over the past five years.

     Unless offset by other factors,  these factors could result in a decline in
the Company's overall  Membership  persistency rate as determined by the formula
described  above,  but does not  necessarily  indicate that the new  Memberships
written are less persistent.

     Expected Membership Life, Expected Remaining Membership Life
     Using  historical  data  through 2003 for all past  Members  enrolled,  the
expected  Membership life can be computed to be approximately  three years. This
number  represents  the average number of years a new Membership can be expected
to remain in force.  Although about half of all new Memberships may lapse in the
first year, the expected  Membership life is much longer due to the contribution
of higher annual retention rates in subsequent years.

     Since  the  Company's  experience  is that  the  retention  rate of a given
generation  of new  Memberships  improves  with  Membership  age,  the  expected
remaining  Membership  life of a Membership  also increases with Membership age.
For example,  while a new  Membership  may have an expected  Membership  life of
three years, the expected remaining Membership life of a Membership that reaches
its first year anniversary is approximately four years.

     Since  the  actual  population  of  Memberships  in  force at any time is a
distribution  of ages from zero to more than 20 years,  the  expected  remaining
Membership  life of the entire  population at large greatly  exceeds three years
per Membership.  As of December 31, 2003, based on the historical data described
above, the current expected  remaining  Membership life of the actual population
is over six  years  per  Membership.  This  measure  is used by the  Company  to
estimate the future revenues expected from Memberships currently in place.

     Expected  Membership  life  measures  are  based  on more  than 20 years of
historical  Membership  retention data,  unlike the Membership  persistency rate
described  above  which is computed  from,  and  determined  by, the most recent
one-year  period  only.  Both  or  these  measures  however  include  data  from
Memberships  of all  Membership  ages and hence  are  referred  to as  "blended"
measures.

     Actions that May Impact Retention in the Future
     The potential  impact on the Company's future  profitability  and cash flow
due to future changes in Membership retention can be significant.  While blended
retention  rates have not changed  significantly  over the past five years,  the
Company has  implemented  several  initiatives  aimed at improving the retention
rate of both new and existing Memberships.  Such initiatives include an optional
revised  compensation  structure  featuring  variable  renewal  commission rates
ranging  from five to 25% per annum based on the 12 month  Membership  retention
rate of the  associate's  personal  sales  and  those  of his  organization  and
implementation  of a "non-taken"  administrative  fee to sales associates of $35
for any  Membership  application  that is  processed  but for which a payment is
never  received.  The Company has designed and  implemented  an enhanced  member
"life cycle"  communication  process aimed at both increasing the overall amount
of communication from the Company to the members as well as more specific target
messaging  to  members  based  on the  length  of  their  Membership  as well as
utilization  characteristics.   The  Company  believes  that  such  efforts  may
ultimately  increase the  utilization  by members and  therefore  lead to higher
retention  rates.  The Company's 2003 retention rates did not differ  materially
from  2002  and  the  Company  intends  to  continue  to  develop  programs  and
initiatives designed to improve retention.

Results of Operations

     Comparison of 2003 to 2002
     Net  income for 2003  increased  11  percent  to $39.9  million  from $36.0
million for 2002.  Diluted  earnings per share for 2003  increased 25 percent to
$2.27 per share  from $1.82 per share for the prior  year due to  increased  net
income of 11 percent and an  approximate  11 percent  decrease  in the  weighted
average number of  outstanding  shares.  Membership  revenues for 2003 were up 7
percent to $330.3  million  from $308.4  million for the prior year  marking the
eleventh consecutive year of increased membership revenue.

     Membership  fees and  their  impact on total  revenues  in any  period  are
determined directly by the number of active Memberships in force during any such
period. The active Memberships in force are determined by both the number of new
Memberships  sold in any  period  together  with the  renewal  rate of  existing
Memberships.  New  Membership  sales  decreased  13% during 2003 to 671,857 from
773,767  during  2002.  At  December  31,  2003,  there  were  1,418,997  active
Memberships  in force compared to 1,382,306 at December 31, 2002, an increase of
3%. Additionally,  the average annual fee per Membership has increased from $256
for all Memberships in force at December 31, 2002 to $262 for all Memberships in
force at December 31, 2003,  a 2%  increase,  as a result of a larger  number of
Legal Shield  subscribers,  increased sales of the Company's  business  oriented
Memberships, and the introduction of the Identity Theft Shield Membership during
the last quarter of 2003.

     Associate  services  revenue  decreased  31% from $37.4 million for 2002 to
$25.7 million during 2003 primarily as a result of a decline in new  enrollments
of sales  associates  and fewer  associates  enrolling in the  eService  program
offered by the  Company.  The eService  fees  totaled  $8.4 million  during 2003
compared to $11.2  million for 2002,  a decrease of 25%.  The Company also had a
decline  in fees for the Fast  Start  program  for 2003.  The  Company  received
training  fees of  approximately  $7.7  million  during  2003  compared to $13.1
million during 2002, primarily as a result of special training promotions during
2003 that reduced the net amount of training fees  received by the Company.  The
field-training  program, titled Fast Start to Success ("Fast Start") is aimed at
increasing the level of new Membership  sales per associate.  In addition to the
$65 associate fee, associates  participating in this program typically pay a fee
ranging from $34 to $184, depending on special promotions the Company implements
from time to time. In order to be deemed successful for Fast Start purposes, the
new  associate  must  write  three new  Memberships  and  recruit  one new sales
associate  or  personally  sell five  Memberships  within 60 days of becoming an
associate.  The $7.7 million and $13.1 million for 2003 and 2002,  respectively,
in training fees was collected from  approximately  107,490 new sales associates
who elected to  participate  in Fast Start in 2003  compared  to 150,247  during
2002. New associates  electing to participate in Fast Start  increased to 99% of
new  associates  during 2003 from 97% for 2002.  Total new  associates  enrolled
during 2003 were 108,557 compared to 155,663 for 2002, a decrease of 30%. Future
revenues  from  associate  services  will depend  primarily on the number of new
associates enrolled, the price charged for the Fast Start program and the number
who choose to participate  in the Company's  eService  program,  but the Company
expects that such revenues will continue to be largely  offset by the direct and
indirect  cost to the Company of training  (including  training  bonuses  paid),
providing associate services and other direct marketing expenses.

     Other revenue  increased  10%, from $4.8 million to $5.3 million  primarily
due to the increase in revenue recognized from Membership enrollment fees.

     Primarily as a result of the increase in Membership  fees,  total  revenues
increased  to $361.3  million  for 2003 from  $350.6  million  during  2002,  an
increase of 3%.

     Membership  benefits,  which  represent  payments  to  provider  law firms,
totaled  $111.2  million  for 2003  compared  to $103.8  million  for 2002,  and
represented  34% of Membership  fees for both years.  This  Membership  benefits
ratio  (Membership  benefits as a percentage of  Membership  fees) should remain
near  current  levels as  substantially  all active  Memberships  provide  for a
capitated  benefit in the absence of any changes in the capitated benefit level,
which has not changed significantly since 1993.

     Commissions  to  associates  decreased  3% from  $119.4  million  for  2002
compared to $115.4 million for 2003, and  represented  39% and 35% of Membership
fees for such  years.  These  amounts  were  reduced by $705,000  and  $196,000,
respectively,  representing Membership lapse fees. These fees were determined by
applying the prime  interest  rate to the unearned  advance  commission  balance
pertaining to lapsed  Memberships.  The Company realizes and recognizes this fee
only when the amount of the calculated fee is collected by withholding from cash
commissions due the associate,  because the Company's ability to recover fees in
excess of current payments is primarily  dependent on the associate  selling new
Memberships  which  qualify for  advance  commission  payments.  These fees were
eliminated for Memberships  sold after March 1, 2002.  Commissions to associates
are primarily  dependent on the number of new Memberships  sold during a period.
New  Memberships  sold during 2003  totaled  671,857,  a 13%  decrease  from the
773,767 sold during 2002.

     Associate services and direct marketing expenses decreased to $28.9 million
for 2003 from $32.6 million for 2002. Fast Start training  bonuses incurred were
approximately  $2.9 million  during 2003 compared to $6.8 million in 2002.  This
$3.9  million  decline in  bonuses,  a $521,000  decrease  in cost of  marketing
materials  sent  to  new  associates,   and  a  $1.6  million  decrease  in  the
amortization of deferred  associate costs were offset by a $1.3 million increase
in Fast Start  attendance  bonuses  incurred and a $1.4 million  increase in the
cost of associate  incentive  program costs. The Fast Start training bonuses are
affected  by the  number  of new sales  associates  that  successfully  meet the
qualification  criteria  established by the Company,  i.e. more training bonuses
will be paid when a higher number of new sales  associates  meet such  criteria.
These  expenses  also  include the costs of  providing  associate  services  and
marketing expenses as discussed under Member and Associate Costs.

     General and administrative expenses during 2003 and 2002 were $36.7 million
and $33.3 million, respectively, and represented 11% of Membership fees for both
years. Management expects general and administrative expenses, when expressed as
a percentage of Membership fees, to increase slightly due to additional overhead
of the home office complex. The Company should experience cost efficiencies as a
result of certain economies of scale in some areas but expects such cost savings
in 2004 to be largely offset by higher levels of expenses related to legal fees.

     Other expenses,  which includes  depreciation and amortization,  litigation
accruals and premium  taxes  reduced by interest  income,  increased 28% to $8.5
million  for 2003 from $6.7  million  for 2002.  Depreciation  and  amortization
increased  to $7.1 million for 2003 from $5.3  million for 2002.  Premium  taxes
increased  from $2.2  million for 2002 to $2.7 million for 2003 due to increased
revenues in the states in which the Company pays premium taxes.  Interest income
decreased to $1.4  million for 2003 from $2.1 million for 2002.  At December 31,
2003 the Company reported $51.6 million in cash and investments (after utilizing
$48.3  million to  purchase  approximately  2.1 million  treasury  shares of its
common stock during 2003) compared to $41 million at December 31, 2002.

     The  provision  for income  taxes  increased  during 2003 to $20.7  million
compared to $19.0 million for 2002,  representing 34.1% and 34.5% of income from
continuing operations before income taxes for 2003 and 2002, respectively.

     Comparison of 2002 to 2001
     The  Company  reported  net income of $36.0  million,  or $1.82 per diluted
common  share,  for 2002.  The net income per diluted  share was up 44% from net
income of $27.1  million,  or $1.26 per  diluted  common  share,  for 2001.  The
increase  in the net income for 2002 is  primarily  the result of  increases  in
Membership  fees  for  2002 as  compared  to 2001 as well as a  decrease  in the
weighted average number of shares outstanding of 8%.

     Membership  fees  totaled  $308.4  million  during 2002  compared to $263.5
million for 2001, an increase of 17%.  Membership fees and their impact on total
revenues  in any  period  are  determined  directly  by  the  number  of  active
Memberships in force during any such period. The active Memberships in force are
determined  by both the number of new  Memberships  sold in any period  together
with the renewal rate of existing Memberships. New Membership sales increased 6%
during 2002 to 773,767 from 728,295  during  2001.  At December 31, 2002,  there
were 1,382,306 active Memberships in force compared to 1,242,908 at December 31,
2001, an increase of 11%.  Additionally,  the average  annual fee per Membership
has  increased  from $251 for all  Memberships  in force at December 31, 2001 to
$256 for all  Memberships  in force at December 31,  2002,  a 2% increase,  as a
result of a higher  portion  of active  Memberships  containing  the  additional
pre-trial hours benefit at an additional cost to the member,  a larger number of
Legal Shield  subscribers and increased sales of the Company's business oriented
Memberships.

     Associate  services  revenue  increased  3% from $36.5  million for 2001 to
$37.4 million during 2002 primarily as a result of more new associates enrolling
in the eService program offered by the Company.  The eService fees totaled $11.2
million  during 2002 compared to $7.3 million for 2001, an increase of 53%. This
increase was offset by the reduced fees for the Fast Start program for 2002. The
Company  received  training  fees of  approximately  $13.1  million  during 2002
compared to $17.5 million during 2001, primarily as a result of special training
promotions  during 2002 that reduced the net amount of training fees received by
the  Company.   The  $13.1   million  and  $17.5  million  for  2002  and  2001,
respectively,  in training fees was  collected  from  approximately  150,247 new
sales  associates  who elected to  participate in Fast Start in 2002 compared to
117,698  during  2001.  New  associates  electing to  participate  in Fast Start
increased  to 97% of new  associates  during  2002 from 96% for 2001.  Total new
associates  enrolled  during 2002 were 155,663  compared to 122,192 for 2001, an
increase of 27%.

     Other revenue  increased  31%, from $3.7 million to $4.8 million  primarily
due to the increase in revenue recognized from Membership enrollment fees.

     Primarily as a result of the increase in Membership  fees,  total  revenues
increased  to $350.6  million  for 2002 from  $303.7  million  during  2001,  an
increase of 15%.

     Membership  benefits,  which  represent  payments  to  provider  law firms,
totaled  $103.8  million  for 2002  compared  to $87.4  million  for  2001,  and
represented 34% and 33%, respectively of Membership fees.

     Commissions to associates  increased 8% to $119.4 million for 2002 compared
to $111.1 million for 2001, and  represented  39% and 42% of Membership fees for
such  years.   These   amounts  were  reduced  by  $705,000  and  $2.2  million,
respectively,  representing  Membership  lapse fees. New Memberships sold during
2002 totaled 773,767, a 6% increase from the 728,295 sold during 2001.

     Associate services and direct marketing expenses increased to $32.6 million
for 2002 from $29.9 million for 2001 primarily due to a $1.8 million increase in
the associate  incentive  program from $3.0 million to $4.8 million.  Additional
costs of supplies due to increased  enrollment of new  associates,  purchases by
associates  and higher  staffing  requirements  for  associate  related  service
departments  also  contributed to the increase.  These expenses also include the
costs of providing  associate services and marketing expenses as discussed under
Member and Associate Costs.

     General and administrative expenses during 2002 and 2001 were $33.3 million
and $28.2 million, respectively, and represented 11% of Membership fees for both
years.

     Other expenses,  which includes  depreciation and amortization,  litigation
accruals and premium  taxes  reduced by interest  income,  increased 14% to $6.7
million  for 2002 from $5.9  million  for 2001.  Depreciation  and  amortization
increased  to $5.3  million  for 2002 from  $4.1  million  for 2001.  Due to the
increased amount of litigation during 2002, the Company increased the accrual by
$1.3 million to $3.3 million at December 31, 2002.  Premium taxes decreased from
$2.5  million  for 2001 to $2.2  million  for  2002  due to a change  in the tax
structure of one of the states in which the Company pays premium taxes. Interest
income  increased  to $2.1  million  for 2002 from  $1.9  million  for 2001.  At
December  31, 2002 the  Company  reported  $41  million in cash and  investments
(after  utilizing $50.2 million to purchase  approximately  2.3 million treasury
shares of its common stock during 2002)  compared to $38 million at December 31,
2001.

     The  provision  for income  taxes  increased  during 2002 to $19.0  million
compared to $13.5 million for 2001,  representing 34.5% and 32.9% of income from
continuing operations before income taxes for 2002 and 2001, respectively.

     The results of  operations  of the UFL  segment  have been  segregated  and
reported as discontinued  operations in the  Consolidated  Statements of Income.
Loss from discontinued operations,  net of income tax, is $(504,000), net of tax
of $0 for the year ended December 31, 2001.

Liquidity and Capital Resources

     The number of active  Memberships in force and the average monthly fee will
directly determine Membership fees collected and their contribution to cash flow
from  operations  during any period.  Cash receipts from associate  services are
directly  impacted by the number of new sales associates  enrolled and the price
of entry  during  the  period,  the  number  of  associates  subscribing  to the
Company's eService offering and the amount of sales tools purchased by the sales
force.

     The cash outlay related to Membership  benefits is directly impacted by the
number of active  Memberships and the  contractual  rate that exists between the
Company and its benefits providers. Commissions paid to associates are primarily
dependent  on the number and price of new  Memberships  sold during a period and
any special incentives that may be in place during the period. Cash requirements
related to  associate  services  and direct  marketing  activities  are directly
impacted  by the number of new  associates  enrolled  during a period due to the
cost of  materials  provided to such new  associates,  the number of  associates
subscribing  to the  Company's  eService  offering,  the  amount of sales  tools
purchased  by the  sales  force as well as the  number of those  associates  who
successfully meet the Fast Start to Success training and incentive award program
qualifications.

     Membership  revenues are more than sufficient to fund the cash requirements
for  membership  benefits (at  approximately  33%-34% of  Membership  revenues),
commissions  (ranging  from 34% to 48% of  Membership  revenues) and general and
administrative expense (at approximately 11% of Membership revenues).  Likewise,
as a general rule,  associate  services  revenue is sufficient to fund associate
services and direct marketing cash costs. The Company has generated  significant
cash flow from operations of approximately  $52 million in 2003 and 2002 and $38
million in 2001. As discussed below, the Company has used a significant  portion
of its cash flow to repurchase shares of its stock in the open market. Cash flow
from operations could be reduced if the Company  experienced  significant growth
in new  members  because  of  the  negative  cash  flow  characteristics  of its
commission advance policies discussed above.

     As a result of the Company's ability to generate cash flow from operations,
including  in  periods  of  Membership  growth,  it has  not  historically  been
dependent  on, and does not expect to need in the  future,  external  sources of
financing from the sale of securities or from bank  borrowings to fund its basic
business operations.  However, as described below, in 2002 and 2003, the Company
incurred debt for limited and specific  purposes to permit it to construct a new
corporate headquarters and to accelerate its treasury stock purchase program.

     General
     Consolidated  net cash provided by operating  activities was $51.7 million,
$52.1  million and $37.8  million for 2003,  2002 and 2001,  respectively.  Cash
provided by operating activities decreased $380,000 during 2003 compared to 2002
primarily due to the $5.6 million increase in the change in other assets, a $1.6
million decrease in the change in deferred  revenues and a $1.3 million decrease
in the change in accounts  payable and accrued  expenses  partially  offset by a
$3.9 million increase in net income, $1.8 million increase in depreciation, $1.4
million  increase  in the  change in other  non-current  liabilities  and a $1.1
million increase in the change in taxes payable.

     Net cash used in investing activities was $36.9 million,  $11.1 million and
$7.0  million  for 2003,  2002 and 2001,  respectively.  During 2001 the Company
received  dividends  of $2.8  million  from UFL and  received  $1.2  million  in
proceeds from the sale of UFL during 2001.  In addition to capital  expenditures
of $27.0  million,  $15.2 million and $8.3 million  during 2003,  2002 and 2001,
respectively, the Company's purchases of available-for-sale investments exceeded
the maturities and sales of such investments by $9.9 million and $7.4 million in
2003 and 2001, respectively, but maturities and sales exceeded purchases by $4.1
million during 2002.

     Net cash used in financing activities was $14.2 million,  $34.4 million and
$27.4 million for 2003, 2002 and 2001,  respectively.  This $20.2 million change
during 2003 was primarily comprised of a $30.4 million increase in proceeds from
issuance of debt, a $1.9 million  decrease in purchases of treasury  stock, a $1
million vendor rebate and offset by a $9.9 million increase in repayment of debt
and capital lease  obligations and a $3.1 million decrease in proceeds from sale
of common stock on exercise of options.

     The Company had a consolidated  working capital deficit of $11.9 million at
December  31,  2003,  a decrease of $14.6  million  compared  to a  consolidated
working  capital  surplus of $2.7 million at December 31, 2002. The decrease was
primarily due to the $17.3 million  increase in the current portion of long-term
debt. Additional expenses for furniture, fixtures and equipment and related cost
to move into the new office  complex  increased  accounts  payable  and  related
expenses  by $2.9  million.  An  increase  in cash  and  equivalents  as well as
investments  available for sale reduced the deficit by $6.8  million.  The $11.9
million  working  capital  deficit at  December  31, 2003 would have been a $2.3
million  working  capital  deficit  excluding  the  current  portion of deferred
revenue  and fees in  excess of the  current  portion  of  deferred  member  and
associate service costs. These amounts will be eliminated by the passage of time
without the  utilization of other current assets or the Company  incurring other
current liabilities.  Additionally, at the current rate of cash flow provided by
continuing  operations ($51.7 million during 2003) and the Company's contractual
commitment to refrain from  discretionary  treasury  stock  purchases  until the
purchase line of credit is repaid, the Company does not expect any difficulty in
meeting its financial obligations in the short term or the long term.

     The Company generally advances significant commissions to associates at the
time a Membership is sold. The Company  expenses these advances ratably over the
first month of the related  Membership.  During  2003,  the Company paid advance
commissions to associates of $113.0 million on new Membership  sales compared to
$118.9  million  for  2002.  Since  approximately  95% of  Membership  fees  are
collected on a monthly  basis,  a significant  cash flow deficit is created on a
per  Membership  basis at the time a  Membership  is sold.  Since  there  are no
further  commissions paid on a Membership during the advance period, the Company
typically  derives  significant  positive cash flow from the Membership over its
remaining life. See Commissions to Associates  above for additional  information
on advance commissions.

     The Company  announced on April 6, 1999, a treasury stock purchase  program
authorizing  management to acquire up to 500,000 shares of the Company's  common
stock.  The Board of Directors has  increased  such  authorization  from 500,000
shares to 8,000,000  shares during  subsequent  board meetings.  At December 31,
2003,  the  Company  had  purchased  7.6  million  treasury  shares  under these
authorizations  for  $173.4  million,  an  average  price of $22.74  per  share.
Treasury stock  purchases will be made at prices that are considered  attractive
by management and at such times that management  believes will not unduly impact
the Company's liquidity, however, due to restrictions contained in the Company's
debt agreements with lenders, the Company is prohibited from purchasing treasury
stock with any funds other than the $25 million loan proceeds  until the loan is
repaid.  At December  31,  2003,  the Company had  approximately  $10.8  million
available to purchase additional treasury shares. No time limit has been set for
completion of the treasury stock purchase  program.  Given the current  interest
rate environment,  the nature of other  investments  available and the Company's
expected  cash  flows,  management  believes  that  purchasing  treasury  shares
enhances  shareholder  value. The Company expects to continue its treasury stock
program and may seek alternative  sources of financing to continue or accelerate
the program.

     The Company  believes that it has significant  ability to finance  expected
future growth in Membership  sales based on its existing amount of cash and cash
equivalents and unpledged investments at December 31, 2003 of $47.4 million. The
Company expects to maintain cash and cash equivalents and investment balances on
an on-going basis of  approximately  $20 million to $30 million in order to meet
expected working capital needs and regulatory capital requirements.  Balances in
excess of this amount would be used for discretionary  purposes such as treasury
stock purchases, after repayment of the stock purchase line of credit.

     As more fully  discussed in Item-2 - Description  of Property,  the Company
just completed a new office  complex,  containing  approximately  170,000 square
feet of office space, and constructed on  approximately 87 acres  contributed to
the  Company  by the  City of Ada in 2001  as  part of an  economic  development
incentive  package.  Costs incurred  through  December 31, 2003 of approximately
$30.7 million,  including $706,000 in capitalized interest costs, have been paid
from  existing  resources and proceeds from a $20 million line of credit for the
new office construction.  The Company has entered into construction contracts in
the amount of $28.9  million with the general  contractor  pertaining to the new
office complex.  Total remaining costs of completion pursuant to these contracts
from  January 1, 2004 are  estimated at  approximately  $3.1 million and will be
funded from existing resources and cash flow from operations.

     On June 11, 2002,  the Company  entered into two line of credit  agreements
totaling $30 million with a commercial  lender  providing  for a treasury  stock
purchase  line and a real estate line for funding of the Company's new corporate
office complex.  The treasury stock line of credit provided for funding of up to
$10 million to finance  treasury stock  purchases and has been repaid.  The real
estate line of $20 million was fully  funded in December  2003 with  interest at
the 30 day LIBOR Rate plus 2.25%,  adjusted monthly,  and is repayable beginning
December 31, 2003 in monthly principal payments of $191,000 plus interest with a
balloon payment on September 30, 2008. The loan is primarily collateralized by a
first  mortgage on the 87 acre  construction  site, the 170,000 square foot home
office complex,  the Company's rights to receive Membership fees on a portion of
its Memberships and by a security interest covering all equipment.  The interest
rate at December 31, 2003 was 3.42% for the real estate loan and the real estate
loan agreement provides for the same financial covenants described below for the
2003 $25 million credit facility.

     During  the 2003  third  quarter,  the  Company  arranged  $25  million  in
additional  financing  from a group of banks,  consisting  of Bank of  Oklahoma,
Comerica Bank and First United Bank and Trust.  The $25 million was fully funded
on November  30,  2003.  The  financing  provided up to $25 million for treasury
stock  purchases  with  scheduled  monthly  principal   payments  of  $1,389,000
beginning  December  31, 2003  through May 31, 2005 with  interest at the 30 day
LIBOR Rate plus three percent,  adjusted monthly.  The interest rate at December
31,  2003  was  4.17%  for the  treasury  stock  loan.  The  loan  is  primarily
collateralized  by the Company's rights to receive  Membership fees on a portion
of its Memberships and a pledge of the stock of its subsidiaries. The definitive
agreement  contains covenants similar to those in the Company's previous line of
credit,  including  provisions  prohibiting  the Company from  pledging  assets,
incurring  additional  indebtedness and selling assets.  The loan agreement also
prohibits the Company from  purchasing  treasury stock with any funds other than
the $25 million loan proceeds until the loan is repaid. In addition to customary
events  of  default,  an  additional  event of  default  occurs  if  Harland  C.
Stonecipher ceases to be the chairman and Chief Executive Officer of the Company
for 90 days. Pre-payment of the loan is permitted.

     The loan  agreements  contain the following  financial  covenants:  (a) the
Company's  quarterly  Debt  Coverage  Ratio (as defined in the loan  agreements)
shall not be less than 125%;  (b) the Company's  cancellation  rate on contracts
less than or equal to twelve  months old shall not  exceed 45% on a trailing  12
month basis,  calculated on a monthly  basis,  (c) the Company shall  maintain a
rolling twelve month average retention rate of Membership contracts in place for
greater  than  eighteen  months of not less than  70%,  calculated  on a monthly
basis,  (d)  commencing  December 31, 2003 and for each quarter  thereafter  Net
Worth shall  increase by the amount as of September 30, 2003 minus the amount of
stock  repurchased  since the date of the loan plus 50% of quarterly  net income
and  shall  never  fall  below  zero,   and  (e)  the  Company's   dividends  to
shareholders, if declared, are limited to $1.8 million per quarter.

     Parent Company Funding and Dividends
     Although the Company is the  operating  entity in many  jurisdictions,  the
Company's  subsidiaries  serve as  operating  companies  in various  states that
regulate  Memberships as insurance or specialized  legal expense  products.  The
most significant of these wholly owned  subsidiaries  are PPLCI and PPLSIF.  The
ability  of PPLCI and  PPLSIF to  provide  funds to the  Company is subject to a
number of  restrictions  under various  insurance laws in the  jurisdictions  in
which PPLCI and PPLSIF conduct business,  including limitations on the amount of
dividends  and  management  fees that may be paid and  requirements  to maintain
specified levels of capital and reserves.  In addition PPLCI will be required to
maintain its stockholders'  equity at levels sufficient to satisfy various state
or  provincial  regulatory  requirements,  the  most  restrictive  of  which  is
currently $3 million. Additional capital requirements of PPLCI or PPLSIF, or any
of the Company's  regulated  subsidiaries,  will be funded by the Company in the
form of capital  contributions or surplus debentures.  During February 2004, the
Company  made a capital  contribution  to a  wholly-owned  subsidiary  of PPLCI,
Pre-Paid  Legal  Services  of  Tennessee,  Inc.  in the amount of  $600,000.  At
December  31,  2003,  PPLSIF  did  not  have  funds  available  for  payment  of
substantial dividends without the prior approval of the insurance  commissioner.
While  PPLCI had  approximately  $3.5  million in surplus  funds  available  for
payment of an ordinary  dividend in December 2002, no such dividend was declared
or paid during  2003.  At December  31,  2003 PPLCI had  approximately  $750,000
available for payment of an ordinary  dividend.  At December 31, 2003 the amount
of restricted net assets of consolidated subsidiaries was $16.7 million.

     Contractual Obligations
     The following  table reflects the Company's  contractual  obligations as of
December 31, 2003.



                                                                   Payments Due by Period (In Thousands)
                                                        -----------------------------------------------------------
                                                                                                              More
                                                                    Less than                                 than
               Contractual Obligations                    Total       1 year     1-3 years    3-5 years     5 years
                                                        ---------    ---------   ---------    ---------   ---------
                                                                                           
Long-term debt....................................      $  43,421    $  18,953   $  11,516    $  12,952   $       -
Purchase obligations (1)..........................          9,486        4,721       4,765            -           -
Contractual obligations related to construction in
  progress (2)....................................          4,770        4,770           -            -           -
Capital leases....................................          2,621           67         933          142       1,479
Deferred compensation plan........................          1,445            -           -            -       1,445
Operating leases..................................            311           67         134          110           -
                                                        ---------    ---------   ---------    ---------   ---------
Total (3).........................................      $  62,054    $  28,578   $  17,348    $  13,204   $   2,924
                                                        ---------    ---------   ---------    ---------   ---------



(1)  Includes  contractual  commitments  pursuant  to  executory  contracts  for
     products  and  services  such as voice and data  services  and  contractual
     obligations  related to future  Company  events such as hotel room  blocks,
     meeting  space and food and  beverage  guarantees.  The Company  expects to
     receive  proceeds from such future events and  reimbursement  from provider
     law firms for certain voice and data services  that will  partially  offset
     these obligations.
(2)  Primarily  related to remaining  amounts pursuant to contracts entered into
     with the general contractor pertaining to the new corporate headquarters as
     well as other ancillary vendors.
(3)  Does not include  commitments for attorney provider payments,  commissions,
     etc.  which are expected to remain in existence for several years but as to
     which the Company's  obligations  vary directly  either based on Membership
     revenues or new Memberships sold and are not readily estimable.

Forward-Looking Statements

     All statements in this report concerning Pre-Paid Legal Services, Inc. (the
"Company") other than purely historical  information,  including but not limited
to,   statements   relating  to  the  Company's  future  plans  and  objectives,
discussions  with the  staff of the SEC,  expected  operating  results,  and the
assumptions  on which such  forward-looking  statements  are  based,  constitute
"Forward-Looking Statements" within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based
on the  Company's  historical  operating  trends and  financial  condition as of
December 31, 2003 and other information  currently available to management.  The
Company  cautions  that the  Forward-Looking  Statements  are subject to all the
risks and uncertainties  incident to its business,  including but not limited to
risks  described  below.   Moreover,   the  Company  may  make  acquisitions  or
dispositions of assets or businesses,  enter into new marketing  arrangements or
enter into financing transactions. None of these can be predicted with certainty
and, accordingly, are not taken into consideration in any of the Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary  materially  from the  Forward-Looking  Statements.  The Company assumes no
obligation  to  update  the  Forward-Looking  Statements  to  reflect  events or
circumstances occurring after the date of the statement.


Risk Factors

     There  are a number  of risk  factors  which  could  affect  our  financial
condition or results of operations.

     Our future results may be adversely  affected if Membership  persistency or
renewal rates are lower than our historical experience.
     The Company has over 20 years of actual  historical  experience  to measure
the expected retention of new members.  These retention rates could be adversely
affected  by the  quality of  services  delivered  by  provider  law firms,  the
existence of competitive products or services,  the Company's ability to provide
administrative services to members or other factors. If the Company's Membership
persistency  or  renewal  rates  are less  than  the  Company  has  historically
experienced,  the  Company's  cash  flow,  earnings  and growth  rates  could be
adversely affected.

     The Company may not be able to grow  Memberships  and  earnings at the same
rate as it has historically experienced and has recently experienced declines in
new membership sales and associate recruitment.
     The Company's year end active Memberships have increased 3%, 11% and 17% in
the years ended December 31, 2003, 2002 and 2001,  respectively.  Net income for
the same three years has  increased  11%,  33% and 32%,  respectively.  However,
beginning in the fourth  quarter of 2002 and continuing in each quarter of 2003,
the  Company  experienced  declines in new  Memberships  sold and during four of
these five  quarters  also had a decline in the number of  associates  recruited
compared to the comparable  quarter of the prior year. The Company's  ability to
grow  Memberships  and earnings is  substantially  dependent upon its ability to
expand or enhance the productivity of its sales force,  develop additional legal
expense   products,    develop   alternative   marketing   methods   or   expand
geographically.  There is no assurance  that the Company will be able to achieve
increases in Membership and earnings growth  comparable to its historical growth
rates.

     The Company is dependent  upon the continued  active  participation  of its
principal executive officer.
     The success of the Company depends  substantially  on the continued  active
participation  of its  principal  executive  officer,  Harland  C.  Stonecipher.
Although the Company's  management  includes other  individuals with significant
experience  in the  business  of the  Company,  the loss of the  services of Mr.
Stonecipher  could have a material  adverse  effect on the  Company's  financial
condition and results of operations.

     There is litigation  pending that may have a material adverse effect on the
Company if adversely determined.
     See "Item 3. Legal Proceedings".

     The  Company  is in a  regulated  industry  and  regulations  could have an
adverse effect on the Company's ability to conduct its business.
     The Company is regulated by or required to file with or obtain  approval of
State Insurance Departments, State Bar Associations and State Attorney General's
Offices,   depending  on  individual   state  positions   regarding   regulatory
responsibility  for prepaid  legal  expense  plans.  Regulation of the Company's
activities is  inconsistent  among the various  states in which the Company does
business  with some  states  regulating  legal  expense  plans as  insurance  or
specialized legal expense products and others regulating such plans as services.
Such disparate  regulation requires the Company to structure its Memberships and
operations  differently in certain states in accordance with the applicable laws
and regulations. The Company's multi-level marketing strategy is also subject to
U.S. federal,  Canadian provincial and U.S. state regulation under laws relating
to consumer  protection,  pyramid  sales,  business  opportunity,  lotteries and
multi-level  marketing.  Changes in the regulatory environment for the Company's
business  could  increase the  compliance  costs the Company  incurs in order to
conduct its business or limit the  jurisdictions in which the Company is able to
conduct business.

     The business in which the Company operates is competitive.
     There are a number of  existing  and  potential  competitors  that have the
ability to offer competing  products that could  adversely  affect the Company's
ability to grow. In addition,  the Company may face  competition  from a growing
number of  Internet  based  legal  sites with the  potential  to offer legal and
related  services at  competitive  prices.  Increased  competition  could have a
material  adverse  effect on the  Company's  financial  condition and results of
operations. See "Description of Business - Competition".

     The Company is dependent upon the success of its marketing force.
     The  Company's   principal  method  of  product   distribution  is  through
multi-level  marketing.  The success of a multi-level  marketing force is highly
dependent upon the Company's  ability to offer a commission  and  organizational
structure and sales training and incentive  program that enable sales associates
to recruit and develop other sales associates to create an  organization.  There
are a number of other products and services that use multi-level  marketing as a
distribution  method and the Company must compete  with these  organizations  to
recruit,  maintain and grow its multi-level  marketing force. In order to do so,
the Company may be required to increase its marketing costs through increases in
commissions,  sales  incentives or other features,  all of which could adversely
affect the Company's  future earnings.  In addition,  the level of confidence of
the sales associates in the Company's  ability to perform is an important factor
in maintaining  and growing a multi-level  marketing  force.  Adverse  financial
developments  concerning  the Company,  including  negative  publicity or common
stock  price  declines,  could  adversely  affect the  ability of the Company to
maintain the confidence of its sales force.

     The Company's stock price may be affected by the significant level of short
sellers of the Company's stock.
     As of  February  10,  2004,  the New  York  Stock  Exchange  reported  that
approximately  8.2 million shares of the Company's stock were sold short,  which
constitutes approximately 49% of the Company's outstanding shares and 73% of its
public float,  representing one of the largest short interest percentages of any
New York Stock Exchange listed company. Short sellers expect to make a profit if
the  Company's  shares  decline in value.  The Company has been the subject of a
negative  publicity  campaign  from several  known  sources of  information  who
support  short  sellers.  The  existence  of this short  interest  position  may
contribute to volatility in the Company's  stock price and may adversely  affect
the ability of the  Company's  stock price to rise if market  conditions  or the
Company's performance would otherwise justify a price increase.

     The Company has not been able to increase  significantly its employee group
membership sales.
     The Company's  success in growing  membership sales is dependent in part on
its ability to market to employee groups. In 2003, group memberships declined to
25% of total  memberships  at year end  compared  to 27% at December  31,  2002.
Adverse  publicity about the Company may affect the Company's  ability to market
successfully  to  employee  groups,  particularly  larger  groups.  There  is no
assurance that the Company will be able to increase its group business. ITEM 7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Disclosures About Market Risk
     The  Company's  consolidated  balance  sheets  include a certain  amount of
assets and liabilities  whose fair values are subject to market risk. Due to the
Company's significant  investment in fixed-maturity  investments,  interest rate
risk  represents  the  largest  market  risk  factor   affecting  the  Company's
consolidated financial position.  Increases and decreases in prevailing interest
rates  generally  translate into decreases and increases in fair values of those
instruments.  Additionally,  fair values of interest rate sensitive  instruments
may be  affected by the  creditworthiness  of the  issuer,  prepayment  options,
relative  values of  alternative  investments,  liquidity of the  instrument and
other general market conditions.

     As of December 31, 2003,  substantially  all of the  Company's  investments
were in investment  grade (rated Baa or higher)  fixed-maturity  investments and
interest-bearing  money market accounts including  certificates of deposit.  The
Company does not hold any  investments  classified as trading  account assets or
derivative financial instruments.

     The table below summarizes the estimated effects of hypothetical  increases
and  decreases  in interest  rates on the  Company's  fixed-maturity  investment
portfolio. It is assumed that the changes occur immediately and uniformly,  with
no effect  given to any steps  that  management  might take to  counteract  that
change.

     The  hypothetical  changes in market  interest  rates reflect what could be
deemed best and worst case  scenarios.  The fair values  shown in the  following
table are based on  contractual  maturities.  Significant  variations  in market
interest  rates  could  produce  changes  in the  timing  of  repayments  due to
prepayment  options  available.  The  fair  value of such  instruments  could be
affected and, therefore, actual results might differ from those reflected in the
following table:



                                                                          Hypothetical change    Estimated fair value
                                                                           in interest rate       after hypothetical
                                                            Fair value    (bp = basis points)   change in interest rate
                                                            ----------    -------------------   -----------------------
                                                                                (Dollars in thousands)
                                                                                             
Fixed-maturity investments at December 31, 2003 (1)....      $  27,052      100 bp increase           $  26,009
                                                                            200 bp increase              24,977
                                                                             50 bp decrease              27,451
                                                                            100 bp decrease              27,904


Fixed-maturity investments at December 31, 2002 (1)....      $  16,111      100 bp increase           $  14,740
                                                                            200 bp increase              13,806
                                                                             50 bp decrease              16,310
                                                                            100 bp decrease              16,794




(1)  Excluding short-term investments with a fair value of $2.4 million and $2.7
     million at December 31, 2003 and 2002, respectively.

     The table above illustrates,  for example,  that an instantaneous 200 basis
     point  increase in market  interest rates at December 31, 2003 would reduce
     the estimated  fair value of the Company's  fixed-maturity  investments  by
     approximately $2.1 million at that date. At December 31, 2002, and based on
     the  fair  value  of  fixed-maturity   investments  of  $16.1  million,  an
     instantaneous  200 basis point increase in market interest rates would have
     reduced  the  estimated   fair  value  of  the   Company's   fixed-maturity
     investments by  approximately  $2.3 million at that date. The Company's $11
     million  increase  in  fixed-maturity  investments  from  $16.1  million at
     December 31, 2002 to $27.1 million at December 31, 2003 was primarily  from
     the $10 million  increase in daily variable  interest rate municipal bonds.
     The Company's decreased  sensitivity to rising interest rates is due to the
     $1.0  million  decrease in long term  fixed-maturity  corporate  obligation
     investments  and  a  $1  million  increase  in  mid-term  U.S.   Government
     investments.  The  definitive  extent  of the  interest  rate  risk  is not
     quantifiable  or  predictable  due to the  variability  of future  interest
     rates, but the Company does not believe such risk is material.

     The  Company  primarily  manages  its  exposure  to  interest  rate risk by
purchasing  investments that can be readily  liquidated should the interest rate
environment begin to significantly change.

     Interest Rate Risk
     The Company is exposed to market risk related to changes in interest rates.
As of  December  31,  2003,  the  Company  had $43.4  million  in notes  payable
outstanding  at interest  rates indexed to the 30 day LIBOR rate that exposes it
to the risk of increased  interest costs if interest rates rise.  Assuming a 100
basis point  increase  in interest  rates on the  floating  rate debt,  interest
expense would increase by approximately $400,000.  Additionally, the Company had
$10.0 million invested in floating rate municipal bonds at year end.  Assuming a
100 basis point decrease in interest rates on the bonds,  interest  income would
be reduced by approximately  $100,000.  As of December 31, 2003, the Company had
not entered  into any  interest  rate swap  agreements  with respect to the term
loans or the floating rate municipal bonds.

     Foreign Currency Exchange Rate Risk
     Although  the  Company is exposed to foreign  currency  exchange  rate risk
inherent  in  revenues,  net income and assets and  liabilities  denominated  in
Canadian dollars, the potential change in foreign currency exchange rates is not
a substantial  risk, as approximately  1% of the Company's  revenues are derived
outside of the United States.



ITEM 8.       FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                 PRE-PAID LEGAL SERVICES, INC. AND SUBSIDIARIES
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


Report of Independent Certified Public Accountants

Consolidated Financial Statements
Consolidated Balance Sheets - December 31, 2003 and 2002
Consolidated Statements of Income - For the years ended December 31, 2003, 2002
  and 2001
Consolidated Statements of Cash Flows - For the years ended December 31, 2003,
  2002 and 2001
Consolidated Statements of Changes In Stockholders' Equity - For the years ended
  December 31, 2003, 2002 and 2001
Notes to Consolidated Financial Statements

Financial Statement Schedules
Schedule I - Condensed Financial Information of the Registrant

      (All other schedules have been omitted since the required information is
          not applicable or because the information is included in the
          consolidated financial statements or the notes thereon.)



               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



Board of Directors and Stockholders
Pre-Paid Legal Services, Inc.

We have audited the accompanying  consolidated  balance sheets of Pre-Paid Legal
Services,  Inc. and  subsidiaries  (the  "Company")  as of December 31, 2003 and
2002, and the related consolidated  statements of income, cash flows and changes
in stockholders' equity for each of the three years in the period ended December
31, 2003.  These financial  statements are the  responsibility  of the Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the  financial  position of Pre-Paid  Legal
Services,  Inc.  and  subsidiaries  as of December  31,  2003 and 2002,  and the
results of their  operations and their cash flows for each of the three years in
the period ended  December 31, 2003, in conformity  with  accounting  principles
generally accepted in the United States of America.

We have also audited Schedule I as of December 31, 2003 and 2002 and for each of
the three years in the period  ended  December 31,  2003.  In our opinion,  this
schedule, when considered in relation to the basic financial statements taken as
a whole, presents fairly, in all material respects, the information therein.



GRANT THORNTON LLP

Oklahoma City, Oklahoma
February 27, 2004





                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                (Amounts and shares in 000's, except par values)

                                     ASSETS
                                                                                                December 31,
                                                                                          ------------------------
                                                                                             2003          2002
                                                                                          ------------  ----------
Current assets:
                                                                                                  
  Cash and cash equivalents............................................................   $    21,459   $  20,858
  Available-for-sale investments, at fair value........................................        10,203       3,970
  Membership fees receivable...........................................................         4,575       5,247
  Inventories..........................................................................           857       1,212
  Refundable income taxes..............................................................           331         275
  Deferred member and associate service costs..........................................        14,215      13,639
  Deferred income taxes................................................................         4,894       4,603
                                                                                          ------------  ----------
      Total current assets.............................................................        56,534      49,804
Available-for-sale investments, at fair value..........................................        15,711      11,560
Investments pledged....................................................................         4,253       4,160
Property and equipment, net............................................................        47,004      25,593
Deferred member and associate service costs............................................         2,375       2,991
Other assets...........................................................................         5,135       2,728
                                                                                          ------------  ----------
        Total assets...................................................................   $   131,012   $  96,836
                                                                                          ------------  ----------


                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Membership benefits..................................................................   $     9,289   $   8,610
  Deferred revenue and fees............................................................        23,763      22,612
  Current portion of capital leases payable............................................            19          14
  Current portion of notes payable.....................................................        18,953       2,412
  Accounts payable and accrued expenses................................................        16,380      13,498
                                                                                          ------------  ----------
    Total current liabilities..........................................................        68,404      47,146
  Capital leases payable...............................................................         1,687         912
  Notes payable........................................................................        24,468       8,221
  Deferred revenue and fees............................................................         3,330       4,266
  Deferred income taxes................................................................         2,104       1,319
  Other non-current liabilities........................................................         1,445           -
                                                                                          ------------  ----------
      Total liabilities................................................................       101,438      61,864
                                                                                          ------------  ----------
Stockholders' equity:
  Common stock, $.01 par value; 100,000 shares authorized; 21,674 and
    23,688 issued at December 31, 2003 and 2002, respectively..........................           217         237
  Capital in excess of par value.......................................................             -      43,219
  Retained earnings....................................................................       127,576      90,254
  Accumulated other comprehensive income...............................................           809         290
  Treasury stock, at cost; 4,852 and 4,852 shares held at
    December 31, 2003 and 2002, respectively...........................................       (99,028)    (99,028)
                                                                                          ------------  ----------
      Total stockholders' equity.......................................................        29,574      34,972
                                                                                          ------------  ----------
        Total liabilities and stockholders' equity.....................................   $   131,012   $  96,836
                                                                                          ------------  ----------



   The accompanying notes are an integral part of these financial statements.



                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)

                                                                                  Year Ended December 31,
                                                                         ------------------------------------------
                                                                              2003          2002          2001
                                                                         -------------  ------------- -------------
Revenues:
                                                                                             
  Membership fees......................................................  $    330,322   $    308,401  $    263,514
  Associate services...................................................        25,704         37,418        36,485
  Other................................................................         5,287          4,804         3,662
                                                                         -------------  ------------- -------------
                                                                              361,313        350,623       303,661
                                                                         -------------  ------------- -------------
Costs and expenses:
  Membership benefits..................................................       111,165        103,761        87,429
  Commissions..........................................................       115,386        119,371       111,060
  Associate services and direct marketing..............................        28,929         32,566        29,879
  General and administrative...........................................        36,711         33,256        28,243
  Other, net...........................................................         8,546          6,685         5,917
                                                                         -------------  ------------- -------------
                                                                              300,737        295,639       262,528
                                                                         -------------  ------------- -------------
Income from continuing operations before income taxes..................        60,576         54,984        41,133
Provision for income taxes.............................................        20,669         18,970        13,519
                                                                         -------------  ------------- -------------
Income from continuing operations......................................        39,907         36,014        27,614
Loss from operations of discontinued UFL segment (net of
  applicable income tax benefit of $0).................................             -              -          (504)
                                                                         -------------  ------------- -------------
Net income.............................................................  $     39,907   $     36,014  $     27,110
                                                                         -------------  ------------- -------------

Basic earnings per common share from continuing operations.............  $      2.28    $      1.83   $      1.28
Basic earnings per common share from discontinued operations...........         -              -             (.02)
                                                                         -------------  ------------- -------------
Basic earnings per common share........................................  $      2.28    $      1.83   $      1.26
                                                                         -------------  ------------- -------------

Diluted earnings per common share from continuing operations...........  $      2.27    $      1.82   $      1.28
Diluted earnings per common share from discontinued operations.........         -              -             (.02)
                                                                         -------------  ------------- -------------
Diluted earnings per common share......................................  $      2.27    $      1.82   $      1.26
                                                                         -------------  ------------- -------------

   The accompanying notes are an integral part of these financial statements.




                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)
                                                                                     Year Ended December 31,
                                                                                ---------------------------------
                                                                                  2003        2002         2001
                                                                                ---------   ---------   ---------
Cash flows from operating activities:
                                                                                               
Net income..................................................................    $ 39,907    $ 36,014    $ 27,110
Adjustments to reconcile net income to net cash provided by operating
  activities:
  Loss from UFL's discontinued operations...................................           -           -         504
  Provision (benefit) for deferred income taxes.............................         288         102      (1,314)
  Depreciation and amortization.............................................       7,082       5,272       4,135
  Tax benefit on exercise of stock options..................................         234       1,104          82
  Compensation expense relating to contribution of stock to ESOP............         220         207         162
  Decrease (increase) in accrued Membership income..........................         672         225        (909)
  Decrease (increase) in inventories........................................         355        (290)        620
  (Increase) in refundable income taxes.....................................         (56)       (275)          -
  Decrease (increase) in deferred member and associate service costs........          40         505      (3,016)
  (Increase) decrease in other assets.......................................      (2,407)      3,234         614
  Increase in accrued Membership benefits...................................         679         946         833
  Increase in deferred revenue and fees.....................................         215       1,827       3,838
  Increase in other non-current liabilities.................................       1,445           -           -
  (Decrease) increase in income taxes payable...............................           -      (1,087)        327
  Increase in accounts payable and accrued expenses and other...............       3,019       4,289       4,815
                                                                                ---------   ---------   ---------
    Net cash provided by operating activities...............................      51,693      52,073      37,801
                                                                                ---------   ---------   ---------

Cash flows from investing activities:
  Proceeds from sale of UFL.................................................           -           -       1,200
  Dividends received from UFL...............................................           -           -       2,800
  Additions to property and equipment.......................................     (27,012)    (15,184)     (8,326)
  Purchases of investments - available for sale.............................     (15,695)    (12,280)    (12,642)
  Maturities and sales of investments - available for sale..................       5,806      16,390      10,005
                                                                                ---------   ---------   ---------
    Net cash used in investing activities...................................     (36,901)    (11,074)     (6,963)
                                                                                ---------   ---------   ---------
Cash flows from financing activities:
  Proceeds from issuance of debt............................................      42,700      12,300           -
  Repayments of debt........................................................      (9,912)     (1,667)          -
  Proceeds from exercise of stock options...................................       2,014       5,088       1,022
  Purchases of treasury stock...............................................     (48,292)    (50,152)    (28,213)
  Proceeds from other financing.............................................       1,000           -           -
  Decrease in capital lease obligations.....................................      (1,701)          -        (223)
                                                                                ---------   ---------   ---------
    Net cash used in financing activities...................................     (14,191)    (34,431)    (27,414)
                                                                                ---------   ---------   ---------
Net increase in cash and cash equivalents...................................         601       6,568       3,424
Cash and cash equivalents at beginning of year..............................      20,858      14,290      10,866
                                                                                ---------   ---------   ---------
Cash and cash equivalents at end of year....................................    $ 21,459    $ 20,858    $ 14,290
                                                                                ---------   ---------   ---------
Supplemental disclosure of cash flow information:
  Net cash used in discontinued operations..................................    $      -    $      -    $   (704)
                                                                                ---------   ---------   ---------
  Cash paid for interest, net of amount capitalized.........................    $     78    $      -    $      2
                                                                                ---------   ---------   ---------
  Cash paid for income taxes................................................    $ 20,200    $ 19,116    $ 12,700
                                                                                ---------   ---------   ---------
  Non-cash activities - capital lease obligations incurred..................    $  2,481    $    926    $      -
                                                                                ---------   ---------   ---------



   The accompanying notes are an integral part of these financial statements.





                          PRE-PAID LEGAL SERVICES, INC.
           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
       (Amounts and shares in 000's, except dividend rates and par values)

                                                                                    Accumulated
                                                            Capital in                 Other
                                            Common Stock     Excess of   Retained   Comprehensive    Treasury Stock
                                          Shares    Amount   Par Value   Earnings  Income (Loss)1    Shares  Amount      Total
                                          -------   -------  --------    --------  ---------------   -----   ---------   -------
January 1, 2001                            24,740   $   247  $ 64,958    $ 27,130   $        (108)   2,480   $(50,460)   $41,767
                                                                                                                    
  Contributed to Company's ESOP plan.           6         -       162           -               -        -          -        162
  Exercise of stock options and other          60         1     1,021           -               -        -          -      1,022
  Income tax benefit related to exercise
    of stock options.................           -         -        82           -               -        -          -         82
  Net income.........................           -         -         -      27,110               -        -          -     27,110
  Other comprehensive income.........           -         -         -           -             294        -          -        294
  Treasury shares purchased..........           -         -         -           -               -    1,509    (28,213)   (28,213)
                                          -------   -------  --------    --------  ---------------   -----   ---------   -------
December 31, 2001                          24,806       248    66,223      54,240             186    3,989    (78,673)    42,224
  Contributed to Company's ESOP plan.          10         -       207           -               -        -          -        207
  Exercise of stock options and other         314         3     5,085           -               -        -          -      5,088
  Income tax benefit related to exercise
    of stock options.................           -         -     1,104           -               -        -          -      1,104
  Subscriptions receivable retired (net
    of additional advances of $489 and
    interest recognized of $85)......           -         -       383           -               -        -          -        383
  Net income.........................           -         -         -      36,014               -        -          -     36,014
  Other comprehensive income.........           -         -         -           -             104        -          -        104
  Treasury shares purchased..........           -         -         -           -               -    2,305    (50,152)   (50,152)
  Treasury shares retired............      (1,442)      (14)  (29,783)          -               -   (1,442)    29,797          -
                                          -------   -------  --------    --------  ---------------   -----   ---------   -------
December 31, 2002                          23,688       237    43,219      90,254             290    4,852    (99,028)    34,972
  Contributed to Company's ESOP plan.           8         -       220           -               -        -          -        220
  Exercise of stock options and other         105         -     2,014           -               -        -          -      2,014
  Income tax benefit related to exercise                                                        -
    of stock options.................           -         -       234           -                        -          -        234
  Net income.........................           -         -         -      39,907               -        -          -     39,907
  Other comprehensive income.........           -         -         -           -             519        -          -        519
  Treasury shares purchased..........           -         -         -           -               -    2,127    (48,292)   (48,292)
  Treasury shares retired............      (2,127)      (20)  (45,687)     (2,585)              -   (2,127)    48,292          -
                                          -------   -------  --------    --------  ---------------   -----   ---------   -------
December 31, 2003....................      21,674   $   217  $      -    $127,576   $         809    4,852   $(99,028)   $29,574
                                          -------   -------  --------    --------  ---------------   -----   ---------   -------





                         (1) Other Comprehensive Income                             Year Ended December 31,
                                                                                 ------------------------------
                                                                                   2003       2002      2001
                                                                                 --------- ---------  ---------
                                                                                             
Net income....................................................................   $  39,907 $  36,014  $  27,110
                                                                                 --------- ---------  ---------

Other comprehensive income (loss), net of tax:
  Foreign currency translation adjustment.....................................         137        85         (7)
                                                                                 --------- ---------  ---------
  Unrealized gains on investments:
    Unrealized holding gains arising during period,...........................         469        75        299
      Less: reclassification adjustment for (gains) losses included in net             (87)      (56)         2
                                                                                 --------- ---------  ---------
  income......................................................................
                                                                                       382        19        301
                                                                                 --------- ---------  ---------
Other comprehensive income, net of income taxes of $206, $11 and $162 in 2003,
  2002 and 2001, respectively.................................................         519       104        294
                                                                                 --------- ---------  ---------
Comprehensive income..........................................................   $  40,426 $  36,118  $  27,404
                                                                                 --------- ---------  ---------

   The accompanying notes are an integral part of these financial statements.


                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    (Except for per share amounts, dollar amounts in tables are in thousands
                          unless otherwise indicated)


Note 1 - Nature of Operations and Summary of Significant Accounting Policies

     Nature of Operations
     Pre-Paid   Legal   Services,   Inc.   (the   "Parent")   and   subsidiaries
(collectively, the "Company") develops and markets legal service plans (referred
to as  "Memberships").  The  Memberships  sold by the Company  allow  members to
access legal services  through a network of independent law firms ("provider law
firms") under  contract with the Company.  During the third quarter of 2003, the
Company began offering its Identity Theft Shield to new and existing  members at
$9.95 per month if added to a legal  service  Membership  or it may be purchased
separately for $12.95 per month.  The nationwide  provider of the Identity Theft
Shield  benefits  and the Provider law firms are paid a fixed fee on a capitated
basis to render  services to plan members  residing within the state or province
in which the provider  law firm is licensed to  practice.  Because the fixed fee
payments by the Company to benefit  providers  do not vary based on the type and
amount of benefits utilized by the member, this capitated  arrangement  provides
significant  advantages to the Company in managing  claims risk. At December 31,
2003,  Memberships  subject  to the  provider  law  firm  arrangement  comprised
approximately   99%  of  the  Company's   active   Memberships.   The  remaining
Memberships,  approximately  1%,  were  primarily  sold  prior to 1987 and allow
members to locate their own lawyer to provide legal services available under the
Membership with the member's lawyer being reimbursed for services rendered based
on usual,  reasonable and customary fees.  Memberships are generally  guaranteed
renewable and  Membership  fees are  principally  collected on a monthly  basis,
although  approximately  5% of Members have elected to pay their fees in advance
on an annual or  semi-annual  basis.  At  December  31,  2003,  the  Company had
1,418,997  Memberships  in force with members in all 50 states,  the District of
Columbia and the Canadian  provinces of Ontario,  British Columbia,  Alberta and
Manitoba.   Approximately  90%  of  the  Memberships  were  in  29  states.  The
Memberships  are  marketed  by  an  independent   sales  force  referred  to  as
"associates".

     Basis of Presentation
     The consolidated financial statements have been prepared in accordance with
accounting  principles  generally  accepted  in the  United  States  of  America
("generally  accepted  accounting  principles") which vary in some respects from
statutory   accounting   principles  used  when  reporting  to  state  insurance
regulatory authorities.

     Principles of Consolidation
     The consolidated  financial  statements include the accounts of the Company
and its wholly owned  subsidiaries,  as well as those of PPL Agency,  Inc.  (See
Note 10 for  additional  information  regarding PPL Agency,  Inc.).  The primary
subsidiaries of the Company include Pre-Paid Legal Casualty,  Inc. ("PPLCI") and
Pre-Paid  Legal   Services,   Inc.  of  Florida   ("PPLSIF").   All  significant
intercompany accounts and transactions have been eliminated.

     Notes  6 and  12  and  the  first  two  paragraphs  of  Note  10  to  these
consolidated financial statements relate to the Parent.

     Foreign Currency Translation
     The financial results of the Company's Canadian  operations are measured in
its local  currency and then  translated  into U.S.  dollars.  All balance sheet
accounts have been translated  using the current rate of exchange at the balance
sheet date.  Results of operations have been translated  using the average rates
prevailing throughout the year.

     Estimates
     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

     Fair Value of Financial Instruments
     The Company's financial instruments consist primarily of cash, certificates
of deposit, short-term investments, debt and equity securities,  Membership fees
receivable,  Membership benefits payable, notes payable and accounts payable and
accrued  expenses.  Fair value  estimates  have been  determined by the Company,
using available market information and appropriate valuation methodologies.  The
carrying value of cash,  certificates of deposit,  Membership  fees  receivable,
Membership  benefits  payable and  accounts  payable and  accrued  expenses  are
considered to be representative of their respective fair value, due to the short
term  nature  of these  instruments.  The  carrying  value of notes  payable  is
considered  to be  representative  of their  respective  fair value,  due to the
variable  interest  rate  feature  of such  notes.  The fair  value  disclosures
relating to debt and equity securities are presented in Note 3.

     Cash and Cash Equivalents
     The  Company  considers  all  highly  liquid  unpledged   investments  with
maturities  of  three  months  or  less  at  time  of  acquisition  to  be  cash
equivalents.  The Company maintains its cash balances in financial institutions,
which at times,  may  exceed  federally  insured  limits.  The  Company  has not
experienced  any losses in such  accounts  and believes it is not exposed to any
significant credit risk on cash and cash equivalents.

     Investments
     The Company  classifies  its  investments  held as  available  for sale and
accounts for them at fair value with unrealized gains and losses,  net of taxes,
excluded from earnings and reported as other  comprehensive  income. The Company
classifies  available-for-sale  securities as current if the Company  expects to
sell the  securities  within one year, or if the Company  intends to utilize the
securities for current operations.  All other available-for-sale  securities are
classified as non-current.

     All  investment  securities are adjusted for  amortization  of premiums and
accretion of discounts.  Amortization of premiums and accretion of discounts are
recorded  to income  over the  contractual  maturity  or  estimated  life of the
individual  investment  on the  level  yield  method.  Gain  or  loss on sale of
investments is based upon the specific  identification  method. Income earned on
the  Company's  investments  in certain  state and  political  subdivision  debt
instruments is not generally taxable for federal income tax purposes.

     Membership fees receivable
     The  Company's  Membership  fees  receivable  consists  of amounts due from
members for services provided pursuant to their Membership contract.  Membership
fees are principally collected on a monthly basis. Membership fees receivable is
a result of a portion of members, mostly group members, who pay their Membership
fees in  arrears  and are  recorded  at  amounts  due  under  the  terms  of the
Membership agreement. An allowance for doubtful accounts is not necessary as the
recorded amount is adjusted to net realizable  value at period-end  based on the
Company's historical experience and the short period of time after period-end in
which the accounts will be collected.

     Inventories
     Inventories  include the cost of materials  and packaging and are stated at
the lower of cost or market.

     Property and Equipment
     Property and equipment is stated at cost less accumulated  depreciation and
amortization.  Depreciation  of property  and  equipment  is computed  using the
straight-line  method over the estimated  useful lives of the assets.  Leasehold
improvements are amortized over the estimated useful lives of the related assets
or the period of the lease,  whichever is shorter.  Maintenance  and repairs are
expensed as incurred and renewals and betterments are capitalized. Interest cost
incurred during the construction period of major facilities is capitalized.  The
capitalized  interest is recognized as part of the asset to which it relates and
is amortized over the asset's estimated useful life.

     Revenue recognition - Membership and Associate Fees
     The Company's  principal revenues are derived from Membership fees, most of
which are collected on a monthly  basis.  Memberships  are generally  guaranteed
renewable and non-cancelable except for fraud, non-payment of Membership fees or
upon written request.  Membership fees are recognized in income ratably over the
related  service period in accordance  with  Membership  terms,  which generally
require the holder of the Membership to remit fees on an annual,  semi-annual or
monthly basis.  Approximately  95% of members remit their  Membership  fees on a
monthly basis, of which  approximately  73% are paid in advance and,  therefore,
are deferred and recognized over the following month.

     The  Company  also  charges  new  members,  who are not part of an employee
group, a $10 enrollment fee. This enrollment fee and related  incremental direct
and  origination  costs are deferred and recognized in income over the estimated
life of a Membership in accordance with SEC Staff  Accounting  Bulletin No. 101,
"Revenue Recognition in Financial Statements," ("SAB 101"). The Company computes
the  expected  Membership  life using more than 20 years of actuarial  data.  At
December  31, 2003,  management  computed  the  expected  Membership  life to be
approximately  3  years.  If  the  expected   Membership  life  were  to  change
significantly,  which management does not expect in the short term, the deferred
Membership enrollment fee and related costs would be recognized over a longer or
shorter period.

     The Company derives revenues from services  provided to its marketing sales
force from a one-time  non-refundable  enrollment fee of $65 from each new sales
associate for which the Company  provides  initial sales and marketing  supplies
and  enrollment  services  to the  associate.  Revenue  from,  and costs of, the
initial sales and marketing supplies (approximately $11) are recognized when the
materials  are  delivered to the  associates.  The remaining $54 of revenues and
related  incremental  direct and  origination  costs are deferred and recognized
over the estimated average active service period of associates which at December
31, 2003 is estimated to be approximately six months.  Management  estimates the
active service period of an associate  periodically  based on the average number
of months an associate produces new Memberships  including those associates that
fail to write any  Memberships.  If the  active  service  period  of  associates
changes significantly, the deferred revenue and related costs will be recognized
over the new estimated active service period.

     The Company also  encourages  participation  in a training  program  ("Fast
Start")  that allows an  associate  who  successfully  completes  the program to
advance  through  the various  commission  levels at a faster  rate.  Associates
participating in this training  program  typically pay a fee ranging from $34 to
$184,  depending on special promotions the Company implements from time to time.
The fee  covers the  additional  training  and  materials  used in the  training
program, and is recognized in income upon completion of the training.  Associate
services  revenue  also  includes  revenue  recognized  on the sale of marketing
supplies and promotional material to associates and includes fees related to the
Company's  eService  program  for  associates.  The  eService  program  provides
subscribers  Internet  based  back  office  support  such  as  reports,  on-line
documents,  tools, a personal e-mail account and multiple personalized web sites
with "flash" movie presentations.

     Member and Associate Costs
     Deferred costs represent the incremental  direct and origination  costs the
Company  incurs in  enrolling  new  Members  and new  associates  related to the
deferred revenue  discussed above, and that portion of payments made to provider
law firms and associates related to deferred Membership revenue.  Deferred costs
for enrolling new members  include the cost of the Membership kit and salary and
benefit costs for employees who process Membership  enrollments.  Deferred costs
for  enrolling  new  associates  include  training  and success  bonuses paid to
individuals involved in recruiting the associate and salary and benefit costs of
employees  who process  associate  enrollments.  Such costs are  deferred to the
extent of the lesser of actual  costs  incurred or the amount of the related fee
charged for such services. Deferred costs are amortized to expense over the same
period as the related deferred  revenue.  Deferred costs that will be recognized
within one year of the  balance  sheet date are  classified  as current  and all
remaining deferred costs are considered noncurrent.  Associate related costs are
reflected  as  associate  services  and direct  marketing,  and are  expensed as
incurred if not related to the deferred  revenue  discussed  above.  These costs
include  providing  materials and services to  associates,  Fast Start  bonuses,
associate  introduction kits, the associate  incentive program,  group marketing
and marketing services departments (including costs of related travel, marketing
events, leadership summits and international sales convention).

     Membership Benefits Liability
     The  Membership  benefits  liability  represents per capita amounts due the
provider  of  Identity   Theft  Shield   benefits  and  provider  law  firms  on
approximately  99% of the  Memberships  and  claims  reported  but not  paid and
actuarially  estimated  claims  incurred  but  not  reported  on  the  remaining
non-provider   Memberships   which  represent   approximately  1%.  The  Company
calculates  the  benefit  liability  on the  non-provider  Memberships  based on
completion factors that consider historical claims experience based on the dates
that  claims are  incurred,  reported  to the  Company  and  subsequently  paid.
Processing  costs  related to these  claims are accrued  based on an estimate of
expenses to process such claims.

     Income Taxes
     The  Company  accounts  for  income  taxes  using the  asset and  liability
approach that requires the  recognition  of deferred tax assets and  liabilities
for the  expected  future tax  consequences  of events  that are  recognized  in
different  periods in the Company's  financial  statements  and tax returns.  In
estimating future tax consequences,  the Company generally  considers all future
events  other  than  future  changes  in the tax law or rates that have not been
enacted.

     Deferred  income taxes are determined  based on the difference  between the
financial  statement and tax bases of assets and  liabilities  using enacted tax
rates in effect in the years in which the  differences  are expected to reverse.
The Company records deferred tax assets related to the recognition of future tax
benefits  of  temporary  differences  and net  operating  loss  and  tax  credit
carryforwards. To the extent that realization of such benefits is not considered
more likely than not, the Company  establishes  a valuation  allowance to reduce
such assets to the estimated realizable amount.

     Commissions to Associates
     Prior to March 1,  2002,  the  Company  had a level  Membership  commission
schedule of approximately  27% of Membership fees and advanced the equivalent of
up to three years of  commissions on new Membership  sales.  Effective  March 1,
2002,  and in order to offer  additional  incentives  for  increased  Membership
retention  rates, the Company  returned to a differential  commission  structure
with  rates  of  approximately  80% of first  year  Membership  premiums  on new
Memberships  written and variable renewal  commission rates ranging from five to
25% per annum based on the 12 month Membership retention rate of the associate's
sales organization.  Beginning in August 2003, the Company allowed the associate
to choose between the level commission structure and up to three year commission
advance or the  differential  commission  structure  with a one year  commission
advance.

     The Company  expenses advance  commissions  ratably over the first month of
the related  Membership.  As a result of this accounting  policy,  the Company's
advance commission  expenses are recorded in the first month of a Membership and
there is no commission  expense  recognized for the same  Membership  during the
remainder of the advance period. Associates must qualify for advance commissions
by writing at least three Memberships.

     Long-Lived Assets
     The Company  reviews  long-lived  assets to be held and used in  operations
when  events or  changes in  circumstances  indicate  that the  assets  might be
impaired.  The carrying value of long-lived  assets is considered  impaired when
the  identifiable  undiscounted  cash flows  estimated  to be generated by those
assets are less than their carrying amounts. In that event, a loss is recognized
based on the amount by which the  carrying  value  exceeds the fair value of the
long-lived asset. Fair value is determined  primarily using the anticipated cash
flows  discounted  at a rate  commensurate  with the risk  involved.  Losses  on
long-lived  assets to be disposed of are determined in a similar manner,  except
that fair values are reduced by disposal costs.

     Stock-Based Compensation
     The  Company  has  a  stock-based  employee  compensation  plan,  which  is
described  more fully in Note 13. The Company  accounts  for this plan under the
recognition  and  measurement  principles of APB Opinion No. 25,  Accounting for
Stock Issued to Employees, and related Interpretations.  No stock-based employee
compensation  cost is  reflected  in net income,  as all options  granted had an
exercise price equal to the market value of the  underlying  common stock on the
date of grant.  The  following  table  illustrates  the effect on net income and
earnings  per  share if the  Company  had  applied  the fair  value  recognition
provisions of FASB Statement No. 123,  Accounting for Stock-Based  Compensation,
to stock-based employee compensation.



                                                                                 2003        2002         2001
                                                                               ---------   ---------    ---------
                                                                                               
Net income, as reported...................................................     $ 39,907    $ 36,014     $ 27,110
Deduct:  Total stock-based employee compensation expense determined under
fair value based method for all awards, net of related tax effects........         (860)     (3,201)      (2,471)
                                                                               ---------   ---------    ---------
Pro forma net income......................................................     $ 39,047    $ 32,813     $ 24,639
                                                                               ---------   ---------    ---------

Earnings per share:
    Basic - as reported...................................................     $   2.28    $   1.83     $   1.26
    Basic - pro forma.....................................................     $   2.23    $   1.67     $   1.15
    Diluted - as reported.................................................     $   2.27    $   1.82     $   1.26
    Diluted - pro forma...................................................     $   2.22    $   1.66     $   1.14



     The estimated  fair value of options  granted to employees was estimated on
the  date of  grant  using  the  Black-Scholes  option  pricing  model  with the
following  weighted-average  assumptions  used:  no  dividend  yield;  risk-free
interest  rate of 2.38%  for 2003,  3.06% for 2002 and 4.09% for 2001;  expected
life of 3-5 years;  and expected  volatility  for the years ending  December 31,
2003,  2002 and 2001 were  55.9%,  59.3% and 63.1%,  respectively.  Using  these
assumptions,  the  weighted  average  fair  values at date of grant for  options
granted during 2003, 2002 and 2001 were $8.63, $9.86 and $8.58, respectively.

     The exercise of certain stock options which have been granted gives rise to
compensation which is includable in the taxable income of the option grantee and
deductible  by the  Company  for federal  and state  income tax  purposes.  Such
compensation  results from  increases in the fair market value of the  Company's
common stock  subsequent to the date of grant of the applicable  exercised stock
options, and in accordance with Accounting Principles Board Opinion No. 25, such
compensation is not recognized as an expense for financial  accounting  purposes
and the related tax benefits are recorded in capital in excess of par value.

     Incentive awards payable
     Associates can earn the right to attend an annual incentive trip by meeting
monthly qualification  requirements for the entire calendar year and maintaining
certain  personal  retention rates for the Memberships  sold during the calendar
year.  Associates can also earn the right to receive  additional monthly bonuses
by meeting the monthly qualification  requirements for twelve consecutive months
and maintaining certain personal retention rates for the Memberships sold during
that twelve month period.  The incentive awards payable at any date is estimated
based on an  evaluation  of the  existing  associates  that have met the monthly
qualifications,  any  changes to the  monthly  qualification  requirements,  the
estimated cost for each incentive  earned and the number of associates that have
historically  met  the  personal  retention  rates.  Changes  to  any  of  these
assumptions  would  directly  affect the amount accrued but the Company does not
expect  any  of  the  significant   trends  impacting  this  account  to  change
significantly in the near term.

     Legal Contingencies
     The Company  accounts for legal  contingencies  in accordance  with SFAS 5,
Accounting for  Contingencies,  which requires that a loss contingency should be
accrued by a charge to income if it is probable  that an asset has been impaired
or a liability  has been  incurred and the amount of the loss can be  reasonably
estimated.  Disclosure  of a  contingency  is  required  if  there is at least a
reasonable  possibility  that a loss has been incurred.  The Company  evaluates,
among other factors, the degree of probability of an unfavorable outcome and the
ability  to make a  reasonable  estimate  of the  amount of loss.  This  process
requires   subjective   judgment  about  the  likely   outcomes  of  litigation.
Liabilities  related to most of the Company's lawsuits are especially  difficult
to estimate due to the nature of the claims,  limitation  of available  data and
uncertainty  concerning the numerous variables used to determine likely outcomes
or the amounts  recorded.  Litigation  expenses are recorded as incurred and the
Company  does not accrue for future legal fees.  It is possible  that an adverse
outcome in certain  cases or  increased  litigation  costs could have an adverse
effect upon the Company's financial  condition,  operating results or cash flows
in particular quarterly or annual periods.


     Segment Information
     Operating  segments are defined as components  of an  enterprise  for which
separate financial  information is available that is evaluated  regularly by the
chief operating  decision maker(s) in deciding how to allocate  resources and in
assessing  performance.  Disclosures  about products and services and geographic
areas are presented in Note 16.

     New Accounting Standards Issued
     In May 2003, the FASB issued  Statement of Financial  Accounting  Standards
No. 150,  "Accounting for Certain Financial  Instruments with Characteristics of
Both  Liabilities and Equity" ("SFAS 150").  SFAS No. 150 changes the accounting
for certain  financial  instruments  that,  under  previous  guidance,  could be
classified as equity or "mezzanine"  equity,  by now requiring those instruments
to be  classified  as  liabilities  (or  assets  in some  circumstances)  in the
consolidated balance sheets. Further, SFAS No. 150 requires disclosure regarding
the terms of those instruments and settlement alternatives. The guidance in SFAS
No. 150  generally is effective for all  financial  instruments  entered into or
modified after May 31, 2003, and was otherwise effective at the beginning of the
first interim  period  beginning  after June 15, 2003. The Company has evaluated
SFAS No.  150 and  determined  that it does not have an impact on its  financial
reporting and disclosures.

     In January 2003,  the Financial  Accounting  Standards  Board (FASB) issued
Interpretation No. 46 ("FIN 46"),  "Consolidation of Variable Interest Entities"
(VIEs), which is an interpretation of Accounting Research Bulletin (ARB) No. 51,
"Consolidated Financial Statements." FIN 46, as revised by FIN 46 (R), addresses
the  application of ARB No. 51 to VIEs, and generally would require that assets,
liabilities  and  results  of the  activity  of a VIE be  consolidated  into the
financial   statements  of  the  enterprise   that  is  considered  the  primary
beneficiary.  This  interpretation  applies  immediately  to VIEs created  after
January 31, 2003, and to VIEs in which a company  obtains an interest after that
date.  The  Company has not created or obtained an interest in any VIEs in 2003.
In addition,  the  interpretation  becomes  applicable  on December 31, 2003 for
special  purpose  entities  (SPEs)  created  prior to  February  1, 2003.  As of
December  31,  2003,  the  company had no SPEs for which it was  considered  the
primary  beneficiary.  For non-SPEs in which a company holds a variable interest
that it acquired  before  February 1, 2003,  the FASB has  postponed the date on
which the  interpretation  will become applicable to March 31, 2004. The Company
has determined the adoption of the provisions of FIN 46 will not have a material
effect on its financial condition or results of operations.

     In  November  2003,  the  Emerging  Issues  Task  Force or EITF of the FASB
reached a consensus on one issue with  respect to EITF Issue 03-1,  "The Meaning
of Other-Than-Temporary  Impairment and its Application to Certain Investments,"
thereby   requiring  certain   quantitative  and  qualitative   disclosures  for
securities accounted for under SFAS No. 115, "Accounting for Certain Investments
in Debt and Equity  Securities," that are impaired at the balance sheet date but
for which an other-than-temporary  impairment has not been recognized.  Adoption
of EITF Issue 03-1,  which was  effective  for us on December 31, 2003,  did not
have  a  material  impact  on  the  Company's  financial  position,  results  of
operations or cash flows. The required  disclosures have been included in Note 3
to the consolidated financial statements.

     In December 2003, the Staff of the Securities and Exchange Commission (SEC)
issued Staff Accounting  Bulletin (SAB) No. 104,  "Revenue  Recognition,"  which
supersedes  SAB No.  101.  The  primary  purpose  of SAB No.  104 is to  rescind
accounting guidance contained in SAB No. 101 and the SEC's "Revenue  Recognition
in Financial  Statements  Frequently  Asked  Questions  and  Answers"  (the FAQ)
related  to  multiple  element  revenue  arrangements  in  order  to  make  this
interpretive  guidance  consistent  with current  authoritative  accounting  and
auditing guidance and SEC rules and regulations. The Company does not expect the
issuance of SAB No. 104 to significantly  impact its current revenue recognition
policies.


Note 2 - Discontinued Operations

     On December  31, 2001 the Company  completed  the sale of its wholly  owned
subsidiary,  Universal  Fidelity Life  Insurance  Company  ("UFL").  The Company
received a $2.8  million  dividend and $1.2 million from the sale of 100% of UFL
stock resulting in no gain or loss on the sale. The results of operations of the
UFL segment have been segregated and reported as discontinued  operations in the
consolidated   statements  of  income.   Details  of  income  from  discontinued
operations, net of income tax, are as follows:



                                                                              Year Ended
                                                                             December 31,
                                                                                 2001
                                                                             ------------
                                                                          
Revenues...............................................................      $   1,703
                                                                             ------------
Loss from discontinued operations, net of tax benefit of $0............      $    (504)
                                                                             ------------



Note 3 - Investments

     A summary  of the  amortized  cost,  unrealized  gains and  losses and fair
values of the Company's investments at December 31, 2003 and 2002 follows:



                                                                         December 31, 2003
                                                        --------------------------------------------------
                                                        Amortized        Gross Unrealized          Fair
Available-for-Sale                                         Cost         Gains       Losses        Value
                                                        -----------    --------     --------    ----------
                                                                                    
U.S. Government obligations........................      $   7,086     $   155      $   (45)    $   7,196
Corporate obligations..............................          4,388         337          (14)        4,711
Equity securities..................................            417         322            -           739
Obligations of state and political subdivisions....         14,968         203          (25)       15,146
Certificates of deposit............................          2,375           -            -         2,375
                                                        -----------    --------     --------    ----------
Total..............................................      $  29,234     $ 1,017      $   (84)    $  30,167
                                                        -----------    --------     --------    ----------


                                                                         December 31, 2002
                                                        --------------------------------------------------
                                                        Amortized       Gross Unrealized           Fair
Available-for-Sale                                         Cost         Gains       Losses        Value
                                                        -----------    --------     --------    ----------
U.S. Government obligations........................      $   5,915     $   276      $     -     $   6,191
Corporate obligations..............................          5,540          88          (83)        5,545
Equity securities..................................            917           5          (56)          866
Obligations of state and political subdivisions....          4,260         120           (5)        4,375
Certificates of deposit............................          2,713           -            -         2,713
                                                        -----------    --------     --------    ----------
Total..............................................      $  19,345     $   489      $  (144)    $  19,690
                                                        -----------    --------     --------    ----------


     In  determining  whether  declines in the fair value of  available-for-sale
securities below their cost are other than temporary,  management  considers the
financial  condition of the issuer,  causes for the decline in fair value (i.e.,
interest rate  fluctuations  or declines in  creditworthiness)  and severity and
duration of the decline,  among other things. The following table presents gross
unrealized  losses  and  fair  value,  aggregated  by  investment  category  for
investments  with unrealized  losses that have not been recognized as other than
temporary.  All individual  securities have been in a continuous unrealized loss
position less than 12 months at December 31, 2003:


                                                                                         Gross
                                                                                      Unrealized
                                                                        Fair Value      Losses
                                                                        ----------    -----------
                                                                                 
                 U. S. Government obligations.......................     $   3,534     $     (45)
                 Corporate obligations..............................         1,013           (14)
                 Obligations of state and political subdivisions....           763           (25)
                                                                        ----------    -----------
                 Total..............................................     $   5,310     $     (84)
                                                                        ----------    -----------




     The contractual maturities of the Company's available-for-sale  investments
in debt securities and  certificates of deposit at December 31, 2003 by maturity
date follows:



                                                                        Amortized
                                                                           Cost        Fair Value
                                                                        ----------     ----------
                                                                                 
                 One year or less...................................     $   2,559     $   2,567
                 Two years through five years.......................         2,361         2,530
                 Six years through ten years........................         6,603         6,680
                 More than ten years................................        17,294        17,650
                                                                        ----------     ----------
                 Total..............................................     $  28,817     $  29,427
                                                                        ----------     ----------


     The  Company's  investment  securities  are  included  in the  accompanying
consolidated balance sheets at December 31, 2003 and 2002 as follows:



                                                                              December 31,
                                                                         -----------------------
                                                                           2003          2002
                                                                         ---------     ---------
                                                                                 
                 Available-for-sale investments (current)...........     $  10,203     $   3,970
                 Available-for-sale investments (non-current).......        15,711        11,560
                 Investments pledged................................         4,253         4,160
                                                                         ---------     ---------
                 Total..............................................     $  30,167     $  19,690
                                                                         ---------     ---------


     The Company is required to pledge  investments  to various state  insurance
departments  as a condition  to  obtaining  authority  to do business in certain
states. The fair value of investments pledged to state regulatory agencies is as
follows:



                                                                              December 31,
                                                                         -----------------------
                                                                           2003          2002
                                                                         ---------     ---------
                                                                                 
                 Certificates of deposit............................     $   2,375     $   2,243
                 Obligation of state and political subdivisions.....           136           139
                 U. S. Government obligations.......................         1,742         1,778
                                                                         ---------     ---------
                 Total..............................................     $   4,253     $   4,160
                                                                         ---------     ---------



     Proceeds from sales of  investments  during 2003 and 2002 were $4.7 million
and $7.6  million and resulted in gross  realized  gains of $154,000 and $95,000
and gross realized  losses of $19,000 and $9,000.  Sales of  investments  during
2001 were not significant.


Note 4 - Property and Equipment

         Property and equipment is comprised of the following:



                                                                Estimated         December 31,
                                                               Useful Life     2003         2002
                                                               ------------  ----------  ----------
                                                                                
                 Equipment, furniture and fixtures..........     3-10 years  $  26,109   $  17,696
                 Computer software..........................        3 years      8,370       6,585
                 Building and improvements..................    20-40 years     31,107       3,185
                 Automotive.................................        3 years        188         171
                 Construction in progress...................            N/A      3,002      12,649
                 Land.......................................            N/A        170         170
                                                               ------------  ----------  ----------
                                                                                68,946      40,456
                 Accumulated depreciation.................................     (21,942)    (14,863)
                                                                             ----------  ----------
                 Property and equipment, net..............................   $  47,004   $  25,593
                                                                             ----------  ----------


     Construction  in  progress  includes  all  construction  costs,   including
capitalized  interest  on funds  borrowed,  associated  with the  portion of the
Company's new corporate headquarters not placed in service prior to December 31,
2003.  Capitalized  interest  on funds  borrowed  was  $586,000  during 2003 and
$120,000 during 2002. No interest was capitalized in 2001.


Note 5 - Accounts Payable and Accrued Expenses

         Accounts payable and accrued expenses are comprised of the following:



                                                                              December 31,
                                                                        -----------------------
                                                                           2003          2002
                                                                        ---------     ---------
                                                                                
                 Accounts payable...................................    $   4,875     $   3,340
                 Marketing bonuses payable..........................        1,049         1,201
                 Incentive awards payable...........................        4,453         3,345
                 Litigation accrual.................................        3,263         3,290
                 Other..............................................        2,740         2,322
                                                                        ---------     ---------
                 Total..............................................    $  16,380     $  13,498
                                                                        ---------     ---------



     The Company's  litigation  accrual  increased from $1.7 million at December
31, 2000 to $2.0 million at December 31, 2001  reflecting an additional  accrual
of $1.7 million and a settlement  payment of $1.4  million  during 2001.  Due to
increased  litigation  during  2002 (See Note 12),  the  Company  increased  the
accrual  by $1.3  million  to  $3.3  million  at  December  31,  2002  and  only
insignificant changes occurred during 2003.


Note 6 - Notes Payable

     On June 11, 2002,  the Company  entered into two line of credit  agreements
totaling $30 million with a commercial  lender  providing  for a treasury  stock
purchase  line and a real estate line for funding of the Company's new corporate
office complex.  The treasury stock line of credit provided for funding of up to
$10 million to finance  treasury stock  purchases and has been repaid.  The real
estate line of $20 million was fully  funded in December  2003 with  interest at
the 30 day LIBOR Rate plus 2.25%,  adjusted monthly,  and is repayable beginning
December 31, 2003 in monthly principal payments of $191,000 plus interest with a
balloon payment on September 30, 2008. The loan is primarily collateralized by a
first  mortgage on the 87 acre  construction  site, the 170,000 square foot home
office complex,  the Company's rights to receive Membership fees on a portion of
its Memberships and by a security interest covering all equipment.  The interest
rate at December 31, 2003 was 3.42% for the real estate loan and the real estate
loan agreement provides for the same financial covenants described below for the
2003 $25 million credit facility.

     During  the 2003  third  quarter,  the  Company  arranged  $25  million  in
additional  financing  from a group of banks,  consisting  of Bank of  Oklahoma,
Comerica Bank and First United Bank and Trust.  The $25 million was fully funded
on November  30,  2003.  The  financing  provided up to $25 million for treasury
stock  purchases  with  scheduled  monthly  principal  payments of $1.4  million
beginning  December  31, 2003  through May 31, 2005 with  interest at the 30 day
LIBOR Rate plus three percent,  adjusted monthly.  The interest rate at December
31,  2003  was  4.17%  for the  treasury  stock  loan.  The  loan  is  primarily
collateralized  by the Company's rights to receive  Membership fees on a portion
of its Memberships and a pledge of the stock of its subsidiaries. The definitive
agreement  contains covenants similar to those in the Company's previous line of
credit,  including  provisions  prohibiting  the Company from  pledging  assets,
incurring  additional  indebtedness and selling assets.  The loan agreement also
prohibits the Company from  purchasing  treasury stock with any funds other than
the $25 million loan proceeds until the loan is repaid. In addition to customary
events  of  default,  an  additional  event of  default  occurs  if  Harland  C.
Stonecipher ceases to be the chairman and Chief Executive Officer of the Company
for 90 days. Pre-payment of the loan is permitted.

     The loan  agreements  contain the following  financial  covenants:  (a) the
Company's  quarterly  Debt  Coverage  Ratio (as defined in the loan  agreements)
shall not be less than 125%;  (b) the Company's  cancellation  rate on contracts
less than or equal to twelve  months old shall not  exceed 45% on a trailing  12
month basis,  calculated on a monthly  basis,  (c) the Company shall  maintain a
rolling twelve month average retention rate of Membership contracts in place for
greater  than  eighteen  months of not less than  70%,  calculated  on a monthly
basis,  (d)  commencing  December 31, 2003 and for each quarter  thereafter  Net
Worth shall  increase by the amount as of September 30, 2003 minus the amount of
stock  repurchased  since the date of the loan plus 50% of quarterly  net income
and shall not fall below zero, and (e) the Company's  dividends to shareholders,
if declared, are limited to $1.8 million per quarter.

         A schedule of outstanding balances and future maturities as of December
31, 2003 follows:

Real estate line of credit.................    $      19,810
Stock purchase line of credit..............           23,611
                                              ----------------
Total notes payable........................           43,421
Less: Current portion of notes payable.....          (18,953)
Long term portion..........................   ----------------
                                               $      24,468
                                              ----------------

Repayment Schedule commencing January 2004:
Year 1.....................................    $      18,953
Year 2.....................................            9,230
Year 3.....................................            2,286
Year 4.....................................            2,286
Year 5.....................................           10,666
Total notes payable........................   ----------------
                                               $      43,421
                                              ----------------

Note 7 - Income Taxes

         The provision (benefit) for income taxes consists of the following:



                                                                    Year Ended December 31,
                                                                ----------------------------------
                                                                 2003         2002          2001
                                                                ---------   ---------     --------
                                                                                  
                 Current....................................      20,381      18,868       14,833
                 Deferred...................................         288         102       (1,314)
                                                                ---------   ---------     --------
                   Total provision for income taxes.........    $ 20,669    $ 18,970     $ 13,519
                                                                ---------   ---------     --------


     A reconciliation  of the statutory Federal income tax rate to the effective
income tax rate is as follows:

                                                                    Year Ended December 31,
                                                                  2003        2002          2001
                                                                ---------   ---------     --------
                 Statutory Federal income tax rate..........      35.0%       35.0%        35.0%
                 Change in valuation allowance..............       -           -            (.8)
                 Tax exempt interest........................       (.1)        (.1)         (.1)
                 Wage tax credits...........................       (.5)        (.4)         (.5)
                 Other......................................       (.3)        -            (.7)
                                                                ---------   ---------     --------
                 Effective income tax rate..................      34.1%       34.5%        32.9%
                                                                ---------   ---------     --------




         Deferred tax liabilities and assets at December 31, 2003 and 2002 are
comprised of the following:



                                                                            December 31,
                                                                       -----------------------
                                                                          2003        2002
                                                                       ----------- -----------
                 Deferred tax liabilities:
                                                                             
                   Unrealized investment gains, net.................   $      326  $      121
                   Deferred member and associate service costs......        6,337       5,821
                   Depreciation.....................................        2,695       1,735
                                                                       ----------- -----------
                      Total deferred tax liabilities................        9,358       7,677
                                                                       ----------- -----------
                 Deferred tax assets:
                   Expenses not yet deducted for tax purposes.......        1,798       1,152
                   Deferred revenue and fees........................       10,350       9,407
                   Net operating loss carryforward..................            -         402
                                                                       ----------- -----------
                      Total deferred tax assets.....................       12,148      10,961
                                                                       ----------- -----------
                   Net deferred tax asset...........................    $   2,790   $   3,284
                                                                       ----------- -----------


     The  Company's  deferred  tax assets and  liabilities  are  included in the
accompanying  consolidated  balance  sheets  at  December  31,  2003 and 2002 as
follows.

                                                                              December 31,
                                                                         -----------------------
                                                                           2003          2002
                                                                         ----------- -----------
                 Deferred income taxes (current asset)..............     $   4,894     $   4,603
                 Deferred income taxes (non-current liability)......        (2,104)       (1,319)
                                                                         ----------- -----------
                 Net deferred tax asset.............................     $   2,790     $   3,284
                                                                         ----------- -----------



Note 8 - Stockholders' Equity

     The Company  announced on April 6, 1999, a treasury stock purchase  program
authorizing  management to acquire up to 500,000 shares of the Company's  common
stock.  The Board of Directors has  increased  such  authorization  from 500,000
shares to 8,000,000  shares during  subsequent  board meetings.  At December 31,
2003,  the  Company  had  purchased  7.6  million  treasury  shares  under these
authorizations for $173.4 million, an average price of $22.74 per share.

     The Company has lines of credit (see Note 6) which prohibit payment of cash
dividends  on its  common  stock in  excess of $1.8  million  per  quarter.  Any
decision by the Board of Directors  of the Company to pay cash  dividends in the
future will depend upon, among other factors, the Company's earnings,  financial
condition,  capital  requirements and approval from its lender for any dividends
in excess of $1.8 million per quarter. In addition, the Company's ability to pay
dividends  is  dependent  in part on its  ability to derive  dividends  from its
subsidiaries. The payment of dividends by PPLCI is restricted under the Oklahoma
Insurance Code to available  surplus funds derived from realized net profits and
requires the approval of the Oklahoma  Insurance  Commissioner  for any dividend
representing  more than 10% of such accumulated  available  surplus or an amount
representing  more than the  previous  years' net profits.  During  2002,  PPLCI
declared  and paid a $6 million  dividend to the  Company.  PPLSIF is  similarly
restricted  pursuant to the  insurance  laws of Florida.  At December  31, 2003,
PPLSIF did not have funds available for payment of substantial dividends without
the prior approval of the insurance commissioner.  While PPLCI had approximately
$3.5 million in surplus funds  available for payment of an ordinary  dividend in
December  2002,  no such  dividend was declared or paid during 2003. At December
31, 2003 PPLCI had approximately  $750,000  available for payment of an ordinary
dividend.  At  December  31,  2003  the  amount  of  restricted  net  assets  of
consolidated subsidiaries was $16.7 million.


Note 9 - Comprehensive Income

     Comprehensive  income is  comprised  of two  subsets - net income and other
comprehensive income. Included in other comprehensive income for the Company are
foreign  currency  translation  adjustments and unrealized gains on investments.
These items are  accumulated  within the Statements of Changes in  Stockholders'
Equity  under  the  caption  "Accumulated  Other  Comprehensive  Income".  As of
December  31,  accumulated  other  comprehensive  income,  as  reflected  in the
Consolidated Statements of Changes in Stockholders' Equity, was comprised of the
following:



                                                                                 2003        2002
                                                                               --------    --------
                                                                                     
Foreign currency translation adjustments..................................     $   203     $    66
Unrealized gains on investments, net of income taxes of $326 and $121.....         606         224
                                                                               --------    --------
  Accumulated other comprehensive income..................................     $   809     $   290
                                                                               --------    --------


Note 10 - Related Party Transactions

     The Company's Chairman, Harland C. Stonecipher, is the owner of PPL Agency,
Inc.  ("Agency").  The Company has agreed to  indemnify  and hold  harmless  the
Chairman for any personal  losses  incurred as a result of his ownership of this
corporation and any income earned by Agency accrues to the Company.  The Company
provides  management  and  administrative  services  for  Agency,  for  which it
receives specified management fees and expense reimbursements.

     Agency's  financial  position and results of operations are included in the
Company's  financial  statements on a combined basis. Agency earned commissions,
net of amounts paid directly to its agents by the underwriter, during 2003, 2002
and 2001 of $119,000, $138,000 and $121,000, respectively,  through its sales of
insurance products of an unaffiliated company. Agency had net income of $20,000,
$33,000  and  $16,000  for the years ended  December  31,  2003,  2002 and 2001,
respectively  after  incurring  commissions  earned by the  Chairman of $57,000,
$58,000  and  $57,000,  respectively,  and  annual  management  fees paid to the
Company of $36,000 for 2003, 2002 and 2001.

     Mr.  Stonecipher  and his wife,  Shirley A.  Stonecipher,  own  Stonecipher
Aviation LLC ("SA") and Mr. and Mrs. Stonecipher together with Wilburn L. Smith,
National  Marketing  Director  and  formerly  President  and a  director  of the
Company, own S & S Aviation LLC ("S&SA"). The Company has agreed to reimburse SA
and S&SA for certain expenses  pertaining to trips made by Company personnel for
Company   business   purposes  using  aircraft  owned  by  SA  and  S&SA.   Such
reimbursement represents the pro rata portion of direct operating expenses, such
as fuel,  maintenance,  pilot fees and landing fees, incurred in connection with
such aircraft based on the relative number of flights taken for Company business
purposes  versus the number of other flights  during the applicable  period.  No
reimbursement  is made for  depreciation,  capital  expenditures or improvements
relating  to such  aircraft.  During  2003,  2002 and  2001,  the  Company  paid
$307,000, $397,000 and $214,000, respectively, to SA and paid $592,000, $436,000
and $355,000 to S&SA during 2003, 2002 and 2001, respectively,  as reimbursement
for such transportation expenses.

     Mr. Smith had loans from the Company made in December  1992,  December 1996
and October  1998.  The largest  aggregate  balance of the loans during the year
ended December 31, 2002 was $521,000.  These loans were fully repaid during 2002
including interest of $24,100.  Mr. Smith also owns corporations or partnerships
not  affiliated  with the Company but engaged in the  marketing of the Company's
legal service  Memberships and which earn commissions from sales of Memberships.
These entities earned  commissions of $15,000,  $15,000 and $18,000 during 2003,
2002 and 2001, respectively, of which $6,000, $9,000 and $10,000,  respectively,
was passed through as commissions to their sales agents.

     Randy Harp,  Chief  Operating  Officer and a director of the  Company,  had
loans from the Company  made in 2000 and 2002,  including an advance of $489,000
during 2002.  These loans were fully repaid  during 2002  including  interest of
$105,200.

     John  W.  Hail,  a  director  of the  Company,  served  as  Executive  Vice
President,  Director  and Agency  Director of the Company from July 1986 through
May 1988 and also served as Chairman of the Board of Directors of TVC Marketing,
Inc.,  which was the  exclusive  marketing  agent of the Company from April 1984
through September 1985.  Pursuant to agreements between Mr. Hail and the Company
entered into during the period in which Mr. Hail was an executive officer of the
Company,  Mr.  Hail  receives  override  commissions  from  renewals  of certain
Memberships  initially sold by the Company during such period. During 2003, 2002
and 2001, such override  commissions on renewals  totaled  $81,000,  $87,000 and
$92,000,  respectively. Mr. Hail also owns interests ranging from 12% to 100% in
corporations not currently affiliated with the Company, including TVC Marketing,
Inc.,  but which were engaged in the  marketing of the  Company's  legal service
Memberships and which earn renewal commissions from Memberships previously sold.
These  entities  earned renewal  commissions of $552,000,  $526,000 and $543,000
during  2003,  2002 and 2001,  respectively,  of which  $300,000,  $266,000  and
$294,000, respectively, was passed through as commissions to their sales agents.

     During the 2003 third quarter,  the Company terminated a marketing services
agreement with Eric Worre, a senior marketing associate, and commenced an action
in the District Court of Pontotoc County,  Oklahoma  alleging breach of contract
and seeking to collect $1.4 million in outstanding notes receivable arising from
loans  made by the  Company  at  various  times  between  1998 and 2001.  Due to
uncertainties about the full recoverability of these notes, the Company recorded
bad debt  expense of $515,000  in 2003 to write down the notes to the  Company's
current estimate of their recoverable value. Depending on future developments in
the  litigation,  it is  possible  that a write off of all or a  portion  of the
remaining $867,000 of notes receivable may be necessary.


Note 11 - Leases

     At  December  31,  2003,  the  Company was  committed  under  noncancelable
operating and capital leases, principally for buildings and equipment. Aggregate
rental expense under all operating leases was $93,000,  $174,000 and $142,000 in
2003, 2002 and 2001, respectively.

     Future  commitments   commencing  January  2004  related  to  noncancelable
operating leases are as follows:

Year Ended December 31,
2004...............................................     $      67
2005...............................................            67
2006...............................................            67
2007...............................................            66
2008...............................................            44
Total operating lease commitments..................    ------------
                                                        $     311
                                                       ------------

     Future minimum lease payments commencing in January 2004 related to capital
leases are as follows:

Year Ended December 31,
2004...............................................     $      67
2005...............................................           862
2006...............................................            71
2007...............................................            71
2008...............................................            71
Thereafter.........................................         1,479
                                                        ----------
Total minimum lease payments.......................         2,621
Less: Imputed interest.............................          (915)
                                                        ----------
Present value of net minimum lease payments........         1,706
Less: Current portion..............................           (19)
                                                        ----------
Non current portion of capital leases payable......     $   1,687
                                                        ----------


     The Company  entered  into two capital  leases near the end of 2002 and one
early in 2003 to acquire equipment and buildings. These capital leases expire at
various dates  through  2032.  The capital lease assets are included in property
and equipment as follows at December 31, 2003.


             Equipment, furniture and fixtures..................     $   2,094
             Buildings and improvements.........................           314
                                                                         2,408
             Less: accumulated amortization.....................          (519)
                                                                 -------------
             Net capital lease assets...........................     $   1,889
                                                                 --------------



Note 12 - Commitments and Contingencies

     The  Company  and  various  of its  executive  officers  have been named as
defendants in a putative  securities class action originally filed in the United
States District Court for the Western District of Oklahoma in early 2001 seeking
unspecified  damages on the basis of  allegations  that the Company issued false
and  misleading  financial  information,  primarily  related  to the  method the
Company  used  to  account  for  commission   advance   receivables  from  sales
associates.  On March 5, 2002, the Court granted the Company's motion to dismiss
the  complaint,  with  prejudice,  and  entered  a  judgment  in  favor  of  the
defendants.  Plaintiffs thereafter filed a motion requesting  reconsideration of
the dismissal  which was denied.  The plaintiffs  have appealed the judgment and
the order denying  their motion to reconsider  the judgment to the Tenth Circuit
Court of Appeals. In August 2002 the lead institutional  plaintiff withdrew from
the case, leaving two individual  plaintiffs as lead plaintiffs on behalf of the
putative  class.  As of December 31,  2003,  the briefing in the appeal had been
completed. On January 14, 2004 oral argument was held in the appeal. The Company
is  unable to  predict  when a  decision  will be made on this  appeal,  and the
ultimate outcome of the case is not determinable.

     Beginning  in the  second  quarter  of 2001  multiple  lawsuits  were filed
against the Company,  certain  officers,  employees,  sales associates and other
defendants in various Alabama and Mississippi  state courts by current or former
members  seeking  actual and  punitive  damages for alleged  breach of contract,
fraud and  various  other  claims in  connection  with the sale of  Memberships.
During 2003,  there were at one time as many as 30 separate  lawsuits  involving
approximately 285 plaintiffs in Alabama. As of December 31, 2003, as a result of
dismissals  or  settlements  for  nominal  amounts,  the  Company  was  aware of
approximately 25 separate  lawsuits  involving  approximately 98 plaintiffs that
have been filed in multiple counties in Alabama.  As of February 27, 2004, there
were  approximately  80 named  plaintiffs in  approximately  25 cases pending in
Alabama. In February 2004, the claims of several additional plaintiffs in one of
the cases were  dismissed  on summary  judgment in the  Company's  favor.  As of
December  31,  2003,  the Company was aware of 18  separate  lawsuits  involving
approximately 432 plaintiffs in multiple counties in Mississippi. Certain of the
Mississippi lawsuits also name the Company's provider attorney in Mississippi as
a defendant. Proceedings in several of the eleven cases which name the Company's
provider  attorney as a  defendant  have been  stayed  pending  the  Mississippi
Supreme  Court's  ruling on the Pre-Paid  defendants'  appeal of a trial court's
granting of a partial  summary  judgment  that the action is not  required to be
submitted to arbitration.  At least three  complaints have been filed by the law
firm representing  plaintiffs in eleven of the cases on behalf of certain of the
Mississippi  plaintiffs  and others with the Attorney  General of Mississippi in
March 2002,  December  2002 and August  2003.  The Company has  responded to the
Attorney  General's  requests for information with respect to these  complaints,
and as of December  31, 2003,  the Company was not aware of any further  actions
being  taken by the  Attorney  General.  In  Mississippi,  the Company has filed
lawsuits in the United  States  District  Court for the  Southern  and  Northern
Districts of Mississippi in which the Company seeks to compel arbitration of the
various  Mississippi  claims under the Federal  Arbitration Act and the terms of
the Company's Membership agreements, and has appealed the state court rulings in
favor of certain of the plaintiffs on the  arbitration  issue to the Mississippi
Supreme  Court.  One of the  federal  courts has ordered  arbitration  of a case
involving 8  plaintiffs.  These cases are all in various  stages of  litigation,
including trial settings  beginning in Alabama in April 2004, and in Mississippi
in May 2004, and seek varying amounts of actual and punitive damages.  While the
amount of Membership  fees paid by the  plaintiffs in the  Mississippi  cases is
$500,000 or less,  certain of the cases seek damages of $90 million.  Additional
suits of a similar  nature have been  threatened.  The  ultimate  outcome of any
particular case is not determinable.

     On April 19, 2002, counsel in certain of the above-referenced Alabama suits
also filed a similar suit against the Company and certain of its officers in the
District  Court of Creek  County,  Oklahoma  on behalf  of Jeff and Jana  Weller
individually  and doing  business  as Hi-Tech  Auto making  similar  allegations
relating to the Company's  Memberships and seeking unspecified damages on behalf
of a "nationwide"  class. The Pre-Paid  defendants'  preliminary motions in this
case were denied,  and on June 17, 2003,  the  Oklahoma  Court of Civil  Appeals
reversed the trial court's denial of the Pre-Paid  defendants'  motion to compel
arbitration, finding that the trial court erred when it denied Pre-Paid's motion
to compel arbitration  pursuant to the terms of the valid Membership  contracts,
and remanded the case to the trial court for further proceedings consistent with
that opinion.  There have been no material  developments  in this case since the
June 17, 2003 Court of Appeals  decision.  The ultimate  outcome of this case is
not determinable.

     On June 29, 2001,  an action was filed  against the Company in the District
Court of Canadian  County,  Oklahoma.  In 2002,  the petition was amended to add
five additional named plaintiffs and to add and drop certain claims. This action
was originally a putative  class action  brought by Gina Kotwitz,  later adding,
George Kotwitz, Rick Coker, Richard Starke, Jeff Turnipseed and Aaron Bouren, on
behalf of all sales  associates  of the  Company.  The  amended  petition  seeks
injunctive and  declaratory  relief,  with such other damages as the court deems
appropriate, for alleged violations of the Oklahoma Uniform Consumer Credit Code
in connection with the Company's commission  advances,  and seeks injunctive and
declaratory relief regarding the enforcement of certain contract provisions with
sales associates,  including a request stated in June 2003 for the imposition of
a constructive trust as to earned commissions  applied to the reduction of debit
balances  and  disgorgement  of all earned  renewal  commissions  applied to the
reduction of debit  balances.  On September  23, 2003 the court entered an order
dismissing the class action  allegations upon the motion of the plaintiffs.  The
order  provides  that the action will proceed only on an individual  basis,  and
that the hearing on plaintiffs'  motion for class  certification  previously set
for  February  2004 was  cancelled.  The  Company has filed a motion for summary
judgment,  which was pending as of December  31, 2003.  The ultimate  outcome of
this case is not determinable.

     On March 1, 2002, an action was filed in the United States  District  Court
for the Western District of Oklahoma by Caroline Sandler, Robert Schweikert, Sal
Corrente,  Richard Jarvis and Vincent  Jefferson against the Company and certain
executive  officers.  This action is a putative class action seeking unspecified
damages filed on behalf of all sales  associates of the Company and alleges that
the  marketing  plan  offered by the Company  constitutes  a security  under the
Securities  Act of 1933 and seeks remedies for failure to register the marketing
plan as a  security  and for  violations  of the  anti-fraud  provisions  of the
Securities  Act of 1933 and the  Securities  Exchange Act of 1934 in  connection
with representations  alleged to have been made in connection with the marketing
plan. The complaint also alleges violations of the Oklahoma  Securities Act, the
Oklahoma Business Opportunities Sales Act, breach of contract, breach of duty of
good faith and fair dealing and unjust  enrichment and violation of the Oklahoma
Consumer Protection Act and negligent  supervision.  This case is subject to the
Private  Litigation  Securities  Reform Act.  Pursuant to the Act, the Court has
approved the named plaintiffs and counsel and an amended  complaint was filed in
August 2002. The Pre-Paid  defendants filed motions to dismiss the complaint and
to strike the class action  allegations  on September 19, 2002, and discovery in
the  action was stayed  pending a ruling on the motion to  dismiss.  On July 24,
2003,  the Court  granted  in part and denied in part the  Pre-Paid  defendants'
motion to dismiss. The claims asserted under the Securities Exchange Act of 1934
and the Oklahoma Securities Act were dismissed without prejudice. The motion was
denied as to the remaining claims. On July 23, 2003, the Court denied the motion
to strike class action  allegations  at that time. The case is in the process of
completion of class  certification  briefing currently scheduled to be concluded
May 5, 2004,  after which time the Court will make a determination as to whether
the case may proceed as a class action. The ultimate outcome of this case is not
determinable.

     In  December  2002,  the West  Virginia  Supreme  Court  reversed a summary
judgment which had been granted by the Circuit Court of Monangalia County,  West
Virginia  in favor of the  Company  in  connection  with the  claims of a former
member,  Georgia  Poling and her  daughters  against  the Company and a referral
lawyer with  respect to a 1995  referral.  That action was  originally  filed in
March 2000,  and alleges  breach of  contract  and fraud  against the Company in
connection  with the referral.  Plaintiffs  seek actual and punitive  damages in
unspecified  amounts.  The case is set for  trial in April  2004.  The  ultimate
outcome of this case is not determinable.

     On January 30, 2003, the Company  announced that it had received a subpoena
from the office of the United States  Attorney for the Southern  District of New
York  requesting  information  relating to trading  activities  in the Company's
stock in advance of the January 2003  announcement  of recruiting and Membership
production  results for the fourth  quarter of 2002.  The Company also  received
notice from the  Securities  and Exchange  Commission  that it is  conducting an
informal  inquiry  into  the  same  subject  and  requesting  that  the  Company
voluntarily  provide certain  information.  The Company has and will continue to
respond to any such  requests,  the last of which  occurred in July 2003.  As of
February 27, 2004, the Company was not aware of any further  inquiries in either
of these matters. The ultimate outcome of these matters is not determinable.

     The Company is a defendant  in various  other  legal  proceedings  that are
routine and incidental to its business.  The Company will vigorously  defend its
interests in all  proceedings  in which it is named as a defendant.  The Company
also receives periodic complaints or requests for information from various state
and federal agencies relating to its business or the activities of its marketing
force.  The Company  promptly  responds to any such  matters  and  provides  any
information requested.

     While the ultimate outcome of these  proceedings is not  determinable,  the
Company does not currently  anticipate that these  contingencies  will result in
any material adverse effect to its financial  condition or results of operation,
unless an unexpected result occurs in one of the cases. The costs of the defense
of these various  matters are reflected as a part of general and  administrative
expense in the consolidated statements of income. The Company has established an
accrued  liability it believes will be sufficient to cover estimated  damages in
connection  with various  cases  (exclusive  of ongoing  defense costs which are
expensed as incurred),  which at December 31, 2003 was $3.3 million. The Company
believes it has  meritorious  defenses in all pending cases and will  vigorously
defend against the plaintiffs'  claims.  However, it is possible that an adverse
outcome in certain  cases or  increased  litigation  costs could have an adverse
effect upon the Company's financial  condition,  operating results or cash flows
in particular quarterly or annual periods.

     The  Company   constructed  a  new  corporate   office  complex  which  was
substantially  completed near the end of 2003.  Costs incurred  through December
31, 2003 of approximately  $30.7 million,  including  approximately  $706,000 of
capitalized  interest costs, have been paid from existing resources and the real
estate line of credit.  The Company entered into  construction  contracts in the
amount of $28.9 million with the general contractor pertaining to the new office
complex and expected  remaining costs related to these contracts from January 1,
2004 are  estimated  at  approximately  $3.1  million  and will be  funded  from
existing resources and cash flow from operations.

     Near the end of 2002,  the Company  committed  to acquire  significant  new
computer hardware to supplement its current information  technology platform and
provide  redundancy  for  its  critical  business  systems.   The  Company  paid
approximately  $1.6  million in 2003 and  received a $1  million  vendor  rebate
during 2003 as a result of this commitment. The commitment calls for the Company
to expend approximately $800,000 in 2005.


Note 13 - Stock Options, Stock Ownership Plan and Benefit Plan

     The Company has a stock option plan (the  "Plan")  under which the Board of
Directors  (the "Board") or its Stock Option  Committee  (the  "Committee")  may
grant options to purchase shares of the Company's common stock. The Plan permits
the granting of options to  directors,  officers and employees of the Company to
purchase the Company's  common stock at not less than the fair value at the time
the options are granted.  The Plan  provides for option  grants to acquire up to
3,000,000  shares and permits the granting of incentive stock options as defined
under  Section 422 of the Internal  Revenue  Code at an exercise  price for each
option  equal to the market price of the  Company's  common stock on the date of
the grant and a maximum term of 10 years.  Options not  qualifying  as incentive
stock  options  under  the Plan have a  maximum  term of 15 years.  The Board or
Committee  determines  vesting of options granted under the Plan. No options may
be granted under the Plan after December 12, 2005.

     The Plan provides for automatic grants of options to non-employee directors
of the Company. Under the Plan, each incumbent non-employee director and any new
non-employee director receives options to purchase 10,000 shares of common stock
on  March  1 of each  year.  The  options  granted  each  year  are  immediately
exercisable as to 2,500 shares and vest in additional increments of 2,500 shares
on the following June 1st, September 1st, and December 1st in the year of grant,
subject to continued  service by the non-employee  director during such periods.
Options granted to non-employee  directors under the Plan have an exercise price
equal to the closing price of the common stock on the date of grant.

     Also  included  below  are  stock  options  that  have  been  issued to the
Company's  Regional  Vice  Presidents  ("RVPs")  in  order  to  encourage  stock
ownership by its RVPs and to increase the  proprietary  interest of such persons
in  its  growth  and  financial   success.   These  options  have  been  granted
periodically to RVPs since 1996. Options are granted at fair market value at the
date of the  grant and are  generally  immediately  exercisable  for a period of
three years or within 90 days of termination, whichever occurs first. There were
106,002,  244,679 and 131,288 total  options  granted to RVPs in the years ended
December 31, 2003, 2002 and 2001, respectively.  The Company has not adopted any
limit for the number of options that may be granted to RVPs.

     A summary of the status of the Company's  total stock option activity as of
December  31,  2003,  2002 and 2001,  and for the years  ended on those dates is
presented below:



                                                 2003                       2002                      2001
                                          ---------------------     ----------------------     ----------------------
                                                      Weighted                  Weighted                  Weighted
                                                       Average                  Average                   Average
                                                      Exercise                  Exercise                  Exercise
                                          Shares        Price        Shares       Price        Shares       Price
                                          -----------  ---------     -----------  --------     -----------  ---------
                                                                                          
Outstanding at beginning of year.....      1,498,392   $  26.09       1,336,636   $  25.09      1,199,086   $  29.06
Granted..............................        153,502      20.99         499,679      22.54        443,288      17.64
Exercised............................       (105,514)     25.42        (329,229)     16.73        (43,175)     20.77
Terminated...........................       (270,881)     35.45          (8,694)     23.31       (262,563)     32.51
                                          -----------  ---------     -----------  --------     -----------  ---------
Outstanding at end of year...........      1,275,499   $  24.06       1,498,392   $  26.09      1,336,636   $  25.09
                                          -----------  ---------     -----------  --------     -----------  ---------
Options exercisable at year end......      1,206,124   $  24.18       1,378,392   $  26.54      1,199,644   $  25.56
                                          -----------  ---------     -----------  --------     -----------  ---------




     The following table summarizes  information about stock options outstanding
at December 31, 2003:



                                                            Weighted Average
                                                               Remaining              Weighted Average
 Range of Exercise Prices       Number Outstanding          Contractual Life            Exercise Price
 ------------------------       ------------------          ----------------          ----------------
                                                                             
      $15.65 - $20.16                   409,424                      2.8                    $  17.84
      $20.24 - $25.65                   394,735                      2.8                       23.88
      $26.11 - $38.31                   471,340                      0.9                       29.63
                                ------------------          ----------------          ----------------
                                      1,275,499                      2.1                    $  24.06
                                ------------------          ----------------          ----------------






     The following table summarizes  information about stock options exercisable
at December 31, 2003:



                                                         Weighted Average
                                                             Remaining              Weighted Average
 Range of Exercise Prices       Number Outstanding       Contractual Life            Exercise Price
 ------------------------       ------------------       ----------------           ----------------
                                                                             
      $15.65 - $20.16                   379,424                      2.4                    $  17.73
      $20.24 - $25.65                   360,360                      2.8                       23.87
      $26.11 - $38.31                   466,340                      0.8                       29.67
                                ------------------       ----------------           ----------------
                                      1,206,124                      1.9                    $  24.18
                                ------------------       ----------------           ----------------






     During 1988, the Company adopted an employee stock  ownership  plan.  Under
the plan, employees may elect to defer a portion of their compensation by making
contributions to the plan. Up to seventy-five  percent of the contributions made
by employees may be used to purchase Company common stock.  The Company,  at its
option, may make matching contributions to the plan, and recorded expense during
2003,  2002  and 2001 of  $220,000,  $207,000  and  $162,000,  based  on  annual
contributions of Company stock of 8,220 shares,  10,000 shares and 6,100 shares,
respectively.

     In November 2002, the Company adopted a deferred  compensation  plan, which
permits  executive  officers and key  employees to defer receipt of a portion of
their  compensation.  Deferred  amounts accrue  hypothetical  returns based upon
investment  options  selected by the  participant.  Deferred amounts are paid in
cash  based on the value of the  investment  option  and are  generally  payable
following  termination of employment in a lump sum or in installments as elected
by the  participant,  but the plan  permits on demand  distributions,  which are
subject to a 10% penalty,  and provides for  financial  hardship  distributions,
distributions in the event of total disability or death and distributions upon a
change in control.  The plan also  provides for a death  benefit of $500,000 for
each  participant.  Although  the plan is unfunded and  represents  an unsecured
liability of the Company to the participants, during 2003, the Company purchased
company-owned  variable life insurance policies to insure the lives of the group
of participants  and to finance its  obligations  under the plan. As of December
31, 2003 and 2002, the Company had an aggregate deferred compensation  liability
of  $1.4  million  and  $307,000,  respectively,  which  is  included  in  other
non-current liabilities.  At December 31, 2003, the cash value of the underlying
company-owned insurance policies was $1.3 million and included in other assets.


Note 14 - Earnings Per Share

     Basic  earnings per common share are computed by dividing net income by the
weighted average number of shares of common stock outstanding during the year.

     Diluted  earnings  per common  share are computed by dividing net income by
the weighted  average  number of shares of common  stock and dilutive  potential
common shares outstanding during the year. The weighted average number of common
shares is also  increased  by the number of  dilutive  potential  common  shares
issuable on the exercise of options less the number of common shares  assumed to
have been purchased with the proceeds from the exercise of the options  pursuant
to the treasury stock method;  those  purchases are assumed to have been made at
the average price of the common stock during the respective period.

                                                      Year Ended December 31,
                                                 -------------------------------
Basic Earnings Per Share:                           2003      2002      2001
                                                 --------- ---------  ---------
Earnings:
Income from continuing operations............... $  39,907 $  36,014  $  27,614
                                                 --------- ---------  ---------
Shares:
Weighted average shares outstanding.............    17,530    19,674     21,504
                                                 --------- ---------  ---------
Diluted Earnings Per Share:

Earnings:
Income from continuing operations
   after assumed conversions................... $  39,907 $  36,014  $  27,614
                                                 --------- ---------  ---------
Shares:
Weighted average shares outstanding............    17,530    19,674     21,504
Assumed exercise of options....................        69        90         40
                                                 --------- ---------  ---------
Weighted average number of shares, as adjusted.    17,599    19,764     21,544
                                                 --------- ---------  ---------

     Options  to  purchase   shares  of  common  stock  are  excluded  from  the
calculation  of diluted  earnings per share when their  inclusion  would have an
anti-dilutive  effect on the  calculation.  Options to purchase  799,000 shares,
921,000  shares and  903,000  shares with an average  exercise  price of $27.48,
$29.76 and $29.57,  were excluded from the  calculation of diluted  earnings per
share for the years ended December 31, 2003, 2002 and 2001, respectively.


Note 15 - Selected Quarterly Financial Data (Unaudited)

         Following is a summary of the unaudited interim results of operations
for the years ended December 31, 2003 and 2002.



                                    Selected Quarterly Financial Data
                                 (In thousands, except per share amounts)

                        2003                          1st Quarter  2nd Quarter   3rd Quarter  4th Quarter
                        ----                          -----------  -----------   -----------  -----------
                                                                                   
Revenues...........................................    $  90,320    $  89,642     $  90,024    $  91,327
Net income.........................................       12,034       10,043         9,438        8,392

Basic income per common share (1):
  Net Income.......................................    $     .67    $     .57     $     .54    $     .49

Diluted income per common share (1):
  Net Income.......................................    $     .67    $     .57     $     .54    $     .49

                        2002
Revenues...........................................    $  82,031    $  87,944     $  90,159    $  90,489
Net income.........................................        8,870        8,527         8,957        9,660

Basic income per common share (1):
  Net Income.......................................    $     .44    $     .42     $     .46    $     .51

Diluted income per common share (1):
  Net Income.......................................    $     .43    $     .42     $     .46    $     .51



(1)  The sum of EPS for the four  quarters may differ from the annual EPS due to
     rounding and the required  method of computing  weighted  average number of
     shares in the respective periods.


Note 16 - Segment Information

     The Company previously  reported UFL as a segment. On December 31, 2001 the
Company  completed  the  sale of UFL and as a result  has  made the  disclosures
required by  discontinued  operations  accounting  - see Note 2 to  consolidated
financial statements.

     Substantially all of the Company's  business is currently  conducted in the
United States.  Revenues from the Company's  Canadian  operations for 2003, 2002
and 2001 were $4.5  million,  $4.0 million and $4.4 million,  respectively.  The
Company has no significant long-lived assets located in Canada.


ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
              AND FINANCIAL DISCLOSURE

         Not applicable.

ITEM 9A.      CONTROLS AND PROCEDURES

     The Company's  Principal  Executive Officer and Principal Financial Officer
have  reviewed and  evaluated  the  effectiveness  of the  Company's  disclosure
controls and  procedures (as defined in Exchange Act Rule  240.13a-14(c))  as of
the end of the period  covered by this  report.  Based on that  evaluation,  the
Principal  Executive Officer and the Principal  Financial Officer have concluded
that the Company's current  disclosure  controls and procedures are effective to
ensure that  information  required to be  disclosed by the Company in reports it
files or submits under the Exchange Act is recorded,  processed,  summarized and
reported  within the time  periods  specified  in the  Securities  and  Exchange
Commission's rules and forms.



                                    PART III

     In accordance with the provisions of General Instruction G (3), information
required  by  Items  10  through  14 of Form  10-K are  incorporated  herein  by
reference  to  the  Company's   Proxy   Statement  for  the  Annual  Meeting  of
Shareholders to be filed prior to April 30, 2003.


                                     PART IV


ITEM 15.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a)               The following documents are filed as part of this report:

     (1)  Financial Statements:  See Index to Consolidated  Financial Statements
          and Consolidated  Financial Statement Schedule set forth on page 42 of
          this report.

     (2)  Exhibits:  For a list  of the  documents  filed  as  exhibits  to this
          report, see the Exhibit Index following the signatures to this report.

(b)               Reports on Form 8-K:

         The Company filed Form 8-K dated October 2, 2003 providing under Item 7
         - Financial Statements and Exhibits the Company's press release dated
         October 2, 2003 announcing its Membership and recruiting information
         for the three months ended September 30, 2003.

         The Company filed Form 8-K dated October 27, 2003 providing under Item
         7 - Financial Statements and Exhibits the Company's press release dated
         October 27, 2003, announcing its earnings and operating results for the
         three months ended September 30, 2003.

         Both of these Form 8-K's were filed pursuant to the instructions to
         Form 8-K requiring the information to be "furnished" to the SEC. They
         are not deemed to be filed for any other purpose.


                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                             PRE-PAID LEGAL SERVICES, INC.

Date: March 12, 2004    By:  /s/ Randy Harp
                             -------------------------------------------
                             Randy Harp
                             Chief Operating Officer

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.


     

                       Name                                         Position                         Date

            /s/ Harland C. Stonecipher                 Chairman of the Board of Directors       March 12, 2004
----------------------------------------------------
              Harland C. Stonecipher                     (Principal Executive Officer)


                  /s/ Randy Harp                          Chief Operating Officer and           March 12, 2004
----------------------------------------------------
                    Randy Harp                                      Director


               /s/ Steve Williamson                         Chief Financial Officer             March 12, 2004
----------------------------------------------------
                 Steve Williamson                           (Principal Financial and
                                                              Accounting Officer)

              /s/ Peter K. Grunebaum                                Director                    March 12, 2004
----------------------------------------------------
                Peter K. Grunebaum


                 /s/ John W. Hail                                   Director                    March 12, 2004
----------------------------------------------------
                   John W. Hail


               /s/ Martin H. Belsky                                 Director                    March 12, 2004
----------------------------------------------------
                 Martin H. Belsky


                /s/ Steven R. Hague                                 Director                    March 12, 2004
----------------------------------------------------
                  Steven R. Hague



PRE-PAID LEGAL SERVICES, INC AND SUBSIDIARIES
Schedule I - Condensed Financial Information of the Registrant



                 PRE-PAID LEGAL SERVICES, INC. (Parent Company)
                CONDENSED FINANCIAL INFORMATION OF THE REGISTRANT
                                 BALANCE SHEETS
                               (Amounts in 000's)

                                     ASSETS

                                                                                               December 31,
                                                                                          -----------------------
                                                                                             2003        2002
                                                                                          ----------   ----------
Current assets:
                                                                                                 
  Cash and cash equivalents............................................................   $  17,981    $  18,828
  Available-for-sale investments, at fair value........................................       9,895            -
  Membership income receivable.........................................................       2,637        3,201
  Inventories..........................................................................         857        1,212
  Refundable income taxes..............................................................         331            -
  Deferred member and associate service costs..........................................      12,372       11,873
  Deferred income taxes................................................................       2,837        3,187
                                                                                          ----------   ----------
      Total current assets.............................................................      46,910       38,301
Available-for-sale investments, at fair value..........................................         792          450
Investments pledged....................................................................         273          274
Property and equipment, net............................................................      46,615       25,124
Investments in and amounts due to/from subsidiaries, net...............................      18,140       21,561
Deferred member and associate service costs............................................       2,375        2,991
Other assets...........................................................................       5,184        2,415
                                                                                          ----------   ----------
        Total assets...................................................................   $ 120,289    $  91,116
                                                                                          ----------   ----------



                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Membership benefits..................................................................   $   9,008    $   8,329
  Deferred revenue and fees............................................................      17,740       16,796
  Current portion of capital leases payable............................................          19           14
  Current portion of notes payable.....................................................      18,953        2,412
  Income taxes payable.................................................................           -        1,234
  Accounts payable and accrued expenses................................................      14,065       12,550
                                                                                          ----------   ----------
    Total current liabilities..........................................................      59,785       41,335
  Capital leases payable...............................................................       1,687          912
  Notes payable........................................................................      24,468        8,221
  Deferred revenue and fees............................................................       3,330        4,266
  Other non-current liabilities........................................................       1,445        1,410
                                                                                          ----------   ----------
      Total liabilities................................................................      90,715       56,144
                                                                                          ----------   ----------
Stockholders' equity:
  Common stock.........................................................................         217          237
  Capital in excess of par value.......................................................           -       43,219
  Retained earnings....................................................................     127,576       90,254
  Accumulated other comprehensive income...............................................         809          290
  Treasury stock, at cost..............................................................     (99,028)     (99,028)
                                                                                          ----------   ----------
      Total stockholders' equity.......................................................      29,574       34,972
                                                                                          ----------   ----------
        Total liabilities and stockholders' equity.....................................   $ 120,289    $  91,116
                                                                                          ----------   ----------


           See accompanying notes to condensed financial statements.



                 PRE-PAID LEGAL SERVICES, INC. (Parent Company)
                CONDENSED FINANCIAL INFORMATION OF THE REGISTRANT
                              STATEMENTS OF INCOME
                               (Amounts in 000's)

                                                                                  Year Ended December 31,
                                                                         ------------------------------------------
                                                                              2003          2002          2001
                                                                         -------------  ------------- -------------
Revenues:
                                                                                             
  Membership fees......................................................  $    211,824   $    199,849  $    169,036
  Associate services...................................................        25,499         37,195        36,019
  Other................................................................         3,796          3,004         2,065
                                                                         -------------  ------------- -------------
                                                                              241,119        240,048       207,120
                                                                         -------------  ------------- -------------
Costs and expenses:
  Membership benefits..................................................        66,524         63,515        52,017
  Commissions..........................................................        68,353         83,097        88,040
  Associate services and direct marketing..............................        28,823         32,516        29,829
  General and administrative...........................................        14,711         13,773        12,307
  Other, net...........................................................         6,792          5,829         4,553
                                                                         -------------  ------------- -------------
                                                                              185,203        198,730       186,746
                                                                         -------------  ------------- -------------
Income from continuing operations before income taxes and
  equity in net income of subsidiaries.................................        55,916         41,318        20,374
Provision for income taxes.............................................        19,080         14,271         6,593
                                                                         -------------  ------------- -------------
Income from continuing operations before equity in net
  income of subsidiaries...............................................        36,836         27,047        13,781
Equity in net income of subsidiaries...................................         3,071          8,967        13,833
                                                                         -------------  ------------- -------------
Income from continuing operations......................................        39,907         36,014        27,614
Loss from operations of discontinued UFL segment (net of
  applicable income tax benefit of $0).................................             -              -          (504)
                                                                         -------------  ------------- -------------
Net income.............................................................   $    39,907    $    36,014   $    27,110
                                                                         -------------  ------------- -------------


           See accompanying notes to condensed financial statements.




                 PRE-PAID LEGAL SERVICES, INC. (Parent Company)
                CONDENSED FINANCIAL INFORMATION OF THE REGISTRANT
                            STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)

                                                                                  Year Ended December 31,
                                                                          -----------------------------------------
                                                                              2003          2002          2001
                                                                          ------------   ------------  ------------
                                                                                              
Net cash provided by operating activities..............................   $    50,271    $    55,380   $    39,673

Cash flows from investing activities:
  Proceeds from sale of UFL............................................             -              -         1,200
  Additions to property and equipment..................................       (27,012)       (15,184)       (8,326)
  Purchases of investments - available for sale........................        (9,915)             -             -
  Maturities and sales of investments - available for sale.............             -             64             -
                                                                          ------------   ------------  ------------
    Net cash used in investing activities..............................       (36,927)       (15,120)       (7,126)
                                                                          ------------   ------------  ------------

Cash flows from financing activities:
  Proceeds from exercise of stock options..............................         2,014          5,088         1,022
  Decrease in capital lease obligations................................        (1,701)             -          (223)
  Purchases of treasury stock..........................................       (48,292)       (50,152)      (28,213)
  Proceeds from issuance of debt.......................................        42,700         12,300             -
  Repayments of debt...................................................        (9,912)        (1,667)            -
  Proceeds from other financing........................................         1,000              -             -
                                                                          ------------   ------------  ------------
    Net cash used in financing activities..............................       (14,191)       (34,431)      (27,414)
                                                                          ------------   ------------  ------------
Net increase in cash and cash equivalents..............................          (847)         5,829         5,133
Cash and cash equivalents at beginning of year.........................        18,828         12,999         7,866
                                                                          ------------   ------------  ------------
Cash and cash equivalents at end of year...............................   $    17,981    $    18,828   $    12,999
                                                                          ------------   ------------  ------------

           See accompanying notes to condensed financial statements.

                 PRE-PAID LEGAL SERVICES, INC. (Parent Company)
                CONDENSED FINANCIAL INFORMATION OF THE REGISTRANT
                     Notes to Condensed Financial Statements

Basis of Presentation
In the parent-company-only financial statements, Pre-Paid Legal Services, Inc.'s
("Parent  Company")  investment in subsidiaries is stated at cost plus equity in
undistributed  earnings  of  subsidiaries  since  the date of  acquisition.  The
parent-company-only  financial statements should be read in conjunction with the
Parent Company's consolidated financial statements.

Notes 6 and 12 and  the  first  two  paragraphs  of Note 10 to the  consolidated
financial  statements  of Pre-Paid  Legal  Services,  Inc.  relate to the Parent
Company  and  therefore  have not been  repeated  in  these  notes to  condensed
financial statements.

Expense Advances and Reimbursements
Pursuant to management  agreements  with certain  subsidiaries,  which have been
approved by insurance  regulators,  commission advances are paid and expensed by
the Parent  Company  and the Parent  Company is  compensated  for a portion  its
general  and   administrative   expenses   determined  in  accordance  with  the
agreements.

Dividends from Subsidiaries
Dividends paid to the Parent Company from its subsidiaries accounted for by the
equity method are summarized as follows:



                                                                                  Year Ended December 31,
                                                                         ------------------------------------------
                                                                              2003          2002          2001
                                                                         -------------  ------------  -------------
                                                                                     (Amounts in 000's)

                                                                                             
Pre-Paid Legal Casualty, Inc...........................................  $          -   $     11,000  $      3,500
Universal Fidelity Life Insurance Company..............................             -              -         2,800
                                                                         -------------  ------------  -------------
                                                                         $          -   $     11,000  $      6,300
                                                                         -------------  ------------  -------------



                                INDEX TO EXHIBITS


  Exhibit No.                   Description

     3.1  Amended and Restated  Certificate of Incorporation of the Company,  as
          amended  (Incorporated  by reference  to Exhibit 4.1 of the  Company's
          Report on Form 8-K dated January 10, 1997)

     3.2  Amended and Restated Bylaws of the Company  (Incorporated by reference
          to  Exhibit  3.1 of the  Company's  Report on Form 10-Q for the period
          ended June 30, 2003)

     *10.1Employment  Agreement  effective  January 1, 1993  between the Company
          and Harland C. Stonecipher  (Incorporated by reference to Exhibit 10.1
          of the  Company's  Annual  Report on Form  10-KSB  for the year  ended
          December 31, 1992)

     *10.2Agreements  between  Shirley  Stonecipher,  New  York  Life  Insurance
          Company and the  Company  regarding  life  insurance  policy  covering
          Harland C. Stonecipher  (Incorporated by reference to Exhibit 10.21 of
          the Company's  Annual Report on Form 10-K for the year ended  December
          31, 1985)

     *10.3Amendment  dated  January 1, 1993 to Split  Dollar  Agreement  between
          Shirley  Stonecipher and the Company  regarding life insurance  policy
          covering Harland C. Stonecipher  (Incorporated by reference to Exhibit
          10.3 of the Company's  Annual Report on Form 10-KSB for the year ended
          December 31, 1992)

     *10.4Form of New  Business  Generation  Agreement  Between  the Company and
          Harland C. Stonecipher  (Incorporated by reference to Exhibit 10.22 of
          the Company's  Annual Report on Form 10-K for the year ended  December
          31, 1986)

     *10.5Amendment to New  Business  Generation  Agreement  between the Company
          and Harland C. Stonecipher  effective  January,  1990 (Incorporated by
          reference  to Exhibit  10.12 of the  Company's  Annual  Report on Form
          10-KSB for the year ended December 31, 1992)

     *10.6Amendment  No. 2 to New  Business  Generation  Agreement  between  the
          Company   and  Harland  C.   Stonecipher   effective   January,   1990
          (Incorporated  by reference to Exhibit 10.13 of the  Company's  Annual
          Report on Form 10-K for the year ended December 31, 2002)

     *10.7Stock Option Plan,  as amended  effective  May 2000  (Incorporated  by
          reference to Exhibit 10.6 of the Company's  Annual Report on Form 10-K
          for the year ended December 31, 2000)

     10.8 Loan agreement dated June 11, 2002 between Bank of Oklahoma,  N.A. and
          the  Company  (Incorporated  by  reference  to  Exhibit  10.1  of  the
          Company's  Quarterly Report on Form 10-Q for the six-months ended June
          30, 2002)

     10.9 Security agreement dated June 11, 2002 between Bank of Oklahoma,  N.A.
          and the Company  (Incorporated  by  reference  to Exhibit  10.2 of the
          Company's  Quarterly Report on Form 10-Q for the six months ended June
          30, 2002)

     10.10Form of Mortgage  dated July 23, 2002 between  Bank of Oklahoma,  N.A.
          and the Company  (Incorporated  by  reference  to Exhibit  10.3 of the
          Company's  Quarterly Report on Form 10-Q for the six months ended June
          30, 2002)

     *10.11 Deferred  compensation plan effective November 6, 2002 (Incorporated
          by reference to Exhibit 10.14 of the  Company's  Annual Report on Form
          10-K for the year ended December 31, 2002)

     10.12Loan agreement  dated  September 19, 2003 between  Registrant and Bank
          of  Oklahoma,  N.A.,  Comerica  Bank  and  First  United  Bank & Trust
          (Incorporated  by reference to Exhibit 10.1 of the Company's Report on
          Form 10-Q for the period ended September 30, 2003)

     21.1 List of Subsidiaries of the Company

     23.1 Consent of Grant Thornton LLP


     31.1 Certification of Harland C. Stonecipher,  Chairman and Chief Executive
          Officer,  pursuant to Rule 13a-14(a) under the Securities Exchange Act
          of 1934

     31.2 Certification of Steve Williamson,  Chief Financial Officer,  pursuant
          to Rule 13a-14(a) under the Securities Exchange Act of 1934

     32.1 Certification of Harland C. Stonecipher,  Chairman and Chief Executive
          Officer, pursuant to 18 U.S.C. Section 1350

     32.2 Certification of Steve Williamson,  Chief Financial Officer,  pursuant
          to 18 U.S.C. Section 1350

* Constitutes a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this report.




                                  EXHIBIT 21.1

                          PRE-PAID LEGAL SERVICES, INC.
                           Subsidiaries of Registrant




                                                                State or         Percentage of
                                                                Province         Ownership by
                    Name of Subsidiary                       Incorporation         Registrant

                                                                                   
Pre-Paid Legal Casualty, Inc.                                   Oklahoma              100%

American Legal Services, Inc.                                   Oklahoma              100%

Pre-Paid Legal Services, Inc. of Florida                        Florida               100%

Legal Service Plans of Virginia, Inc.                           Virginia              100%

Ada Travel Service, Inc.                                        Oklahoma              100%

Pre-Paid Canadian Holdings, L.L.C.                              Oklahoma              100%

National Pre-Paid Legal Services of Mississippi, Inc.           Georgia          100% owned by
                                                                                 Pre-Paid Legal
                                                                               Services, Inc. of
                                                                                    Florida

Pre-Paid Legal Services of Tennessee, Inc.                     Tennessee         100% owned by
                                                                                 Pre-Paid Legal
                                                                                 Casualty, Inc.

PPL Legal Care of Canada Corporation                          Nova Scotia,       100% owned by
                                                                 Canada        Pre-Paid Canadian
                                                                                Holdings, L.L.C.




                                  EXHIBIT 23.1

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



We have issued our report dated February 27, 2004, accompanying the consolidated
financial  statements  included in the Annual Report of Pre-Paid Legal Services,
Inc. on Form 10-K for the year ended December 31, 2003. We hereby consent to the
incorporation  by reference  of said report in the  Registration  Statements  of
Pre-Paid Legal Services,  Inc. on Forms S-8 (File No.  33-82144,  effective July
28, 1994, File No. 33-62663,  effective  September 14, 1995, File No. 333-53183,
effective May 20, 1998 and File No. 333-38386, effective June 1, 2000).



GRANT THORNTON LLP

Oklahoma City, Oklahoma
February 27, 2004


                                  Exhibit 31.1

                                  CERTIFICATION

I, Harland C. Stonecipher, Chief Executive Officer, certify that:

(1)  I have reviewed this annual report on Form 10-K of Pre-Paid Legal Services,
     Inc.;

(2)  Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  Omitted pursuant to Exchange Act Release 34-47986

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

(5)  The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.


Date: March 12, 2004     /s/ Harland C. Stonecipher
                             ---------------------------------------------------
                             Harland C. Stonecipher
                             Chairman and Chief Executive Officer




                                  Exhibit 31.2

                                  CERTIFICATION

I, Steve Williamson, Chief Financial Officer, certify that:

(1)  I have reviewed this annual report on Form 10-K of Pre-Paid Legal Services,
     Inc.;

(2)  Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  Omitted pursuant to Exchange Act Release 34-47986

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

(5)  The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.


Date: March 12, 2004     /s/ Steve Williamson
                             ---------------------------------------------------
                             Steve Williamson
                             Chief Financial Officer



                                 Exhibit 32.1

                  CERTIFICATION PURSUANT TO 18 U.S.C. ss. 1350


     Pursuant to 18 U.S.C.  ss. 1350, the undersigned  officer of Pre-Paid Legal
Services,  Inc. (the  "Company"),  hereby  certifies  that the Company's  Annual
Report on Form 10-K for the year ended  December 31, 2003 (the  "Report")  fully
complies with the requirements of Section 13(a) or 15(d), as applicable,  of the
Securities Exchange Act of 1934 and that the information contained in the Report
fairly presents,  in all material respects,  the financial condition and results
of operations of the Company.

Date: March 12, 2004     /s/ Harland C. Stonecipher
                             ---------------------------------------------------
                             Harland C. Stonecipher
                             Chairman,   Chief  Executive  Officer  and
                             President




                                  Exhibit 32.2

                  CERTIFICATION PURSUANT TO 18 U.S.C. ss. 1350


     Pursuant to 18 U.S.C.  ss. 1350, the undersigned  officer of Pre-Paid Legal
Services,  Inc. (the  "Company"),  hereby  certifies  that the Company's  Annual
Report on Form 10-K for the year ended  December 31, 2003 (the  "Report")  fully
complies with the requirements of Section 13(a) or 15(d), as applicable,  of the
Securities Exchange Act of 1934 and that the information contained in the Report
fairly presents,  in all material respects,  the financial condition and results
of operations of the Company.

Date: March 12, 2004     /s/ Steve Williamson
                             ---------------------------------------------------
                             Steve Williamson
                             Chief Financial Officer