UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------

                                    FORM 10-Q


              |X| QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                For The Quarterly Period Ended September 30, 2004


              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For The Transition Period From _____ to _____

                                 ---------------


                         Commission File Number: 1-9293



                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)



            Oklahoma                                         73-1016728
(State or other jurisdiction of                           (I.R.S. Employer
 incorporation or organization)                         Identification No.)


       One Pre-Paid Way, Ada, Oklahoma                      74821-5813
  (Address of principal executive offices)                  (Zip Code)


      (Registrants' telephone number, including area code): (580) 436-1234


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
Yes  |X|   No  [ ]

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).
Yes  |X|   No  [ ]

     The number of shares  outstanding  of the  registrant's  common stock as of
October 22, 2004 was 15,509,388.
             


                          PRE-PAID LEGAL SERVICES, INC.

                                    FORM 10-Q

                    For the Quarter Ended September 30, 2004


                                    CONTENTS



Part I.  Financial Information

         Item 1. Financial Statements:                                    
                                                                               

                 a)  Consolidated Balance Sheets
                     as of September 30, 2004 (Unaudited) and
                     December 31, 2003

                 b)  Consolidated Statements of Income
                     (Unaudited) for the three months and nine months
                     ended September 30, 2004 and 2003

                 c)  Consolidated Statements of Comprehensive Income
                     (Unaudited) for the three months and nine months
                     ended September 30, 2004 and 2003

                 d)  Consolidated Statements of Cash Flows
                     (Unaudited) for the nine months ended
                     September 30, 2004 and 2003

                 e)  Notes to Consolidated Financial Statements (Unaudited)

         Item 2. Management's Discussion and Analysis of Financial Condition
                 And Results of Operations

         Item 3. Quantitative and Qualitative Disclosures About Market Risk

         Item 4. Controls and Procedures

Part II. Other Information

         Item 1. Legal Proceedings

         Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

         Item 6. Exhibits

Signatures






ITEM 1.  FINANCIAL STATEMENTS



                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)


                                     ASSETS

                                                                                        September 30,     December 31,
                                                                                             2004             2003
                                                                                        -------------    --------------
Current assets:                                                                          (Unaudited)
                                                                                                           
  Cash and cash equivalents........................................................     $    50,982      $    21,459
  Available-for-sale investments, at fair value....................................             197           10,203
  Membership fees receivable.......................................................           4,716            4,575
  Inventories......................................................................           1,357              857
  Refundable income taxes..........................................................           1,611              331
  Deferred member and associate service costs......................................          14,966           14,215
  Deferred income taxes............................................................           4,596            4,894
                                                                                        -------------    --------------
      Total current assets.........................................................          78,425           56,534
Available-for-sale investments, at fair value......................................          17,035           15,711
Investments pledged................................................................           4,352            4,253
Property and equipment, net........................................................          47,621           47,004
Deferred member and associate service costs........................................           2,434            2,375
Other assets.......................................................................           7,297            5,135
                                                                                        -------------    --------------
        Total assets...............................................................     $   157,164      $   131,012
                                                                                        -------------    --------------



                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Membership benefits..............................................................     $    10,031      $     9,289
  Deferred revenue and fees........................................................          23,737           23,763
  Current portion of capital leases payable........................................             808               19
  Current portion of notes payable.................................................          18,036           18,953
  Treasury stock tender offer payable..............................................          25,495                -
  Accounts payable and accrued expenses............................................          12,664           16,380
                                                                                        -------------    --------------
    Total current liabilities......................................................          90,771           68,404
  Capital leases payable...........................................................           1,003            1,687
  Notes payable....................................................................          31,559           24,468
  Deferred revenue and fees........................................................           3,332            3,330
  Deferred income taxes ...........................................................           2,440            2,104
  Other non-current liabilities....................................................           2,437            1,445
                                                                                        -------------    --------------
      Total liabilities............................................................         131,542          101,438
                                                                                        -------------    --------------
                                                                                           
Stockholders' equity:
  Common stock, $.01 par value; 100,000 shares authorized; 20,352 and
    21,674 issued at September 30, 2004 and December 31, 2003, respectively........             204              217
  Retained earnings................................................................         123,785          127,576
  Accumulated other comprehensive income...........................................             661              809
  Treasury stock, at cost; 4,852 shares held at
    September 30, 2004 and December 31, 2003.......................................         (99,028)         (99,028)
                                                                                        -------------    --------------
      Total stockholders' equity...................................................          25,622           29,574
                                                                                        -------------    --------------
        Total liabilities and stockholders' equity.................................     $   157,164      $   131,012
                                                                                        -------------    --------------

   The accompanying notes are an integral part of these financial statements.






                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)
                                   (Unaudited)

                                                                     Three Months Ended        Nine Months Ended
                                                                       September 30,             September 30,
                                                                  -----------------------  -------------------------- 
                                                                     2004         2003         2004         2003
                                                                  ----------- -----------  -----------  -------------
Revenues:
                                                                                                
  Membership fees.................................................$   89,317  $   82,695   $  264,187   $  246,123
  Associate services..............................................     6,132       6,033       18,607       19,900
  Other...........................................................     1,404       1,296        4,097        3,963
                                                                  ----------- -----------  -----------  -------------
                                                                      96,853      90,024      286,891      269,986
                                                                  ----------- -----------  -----------  -------------
Costs and expenses:
  Membership benefits.............................................    31,100      27,956       90,835       82,271
  Commissions.....................................................    30,097      28,443       88,960       84,974
  Associate services and direct marketing.........................     7,304       7,411       21,611       21,820
  General and administrative......................................    11,083       9,896       32,033       26,817
  Other, net......................................................     2,526       2,175        7,215        6,256
                                                                  ----------- -----------  -----------  -------------
                                                                      82,110      75,881      240,654      222,138
                                                                  ----------- -----------  -----------  -------------

Income before income taxes........................................    14,743      14,143       46,237       47,848
Provision for income taxes........................................     5,086       4,705       15,952       16,333
                                                                  ----------- -----------  -----------  -------------
Net income........................................................$    9,657  $    9,438   $   30,285   $   31,515
                                                                  ----------- -----------  -----------  -------------

Basic earnings per common share...................................$      .59  $     .54    $    1.83    $    1.79
                                                                  ----------- -----------  -----------  -------------

Diluted earnings per common share.................................$      .58  $     .54    $    1.82    $    1.78
                                                                  ----------- -----------  -----------  -------------

   The accompanying notes are an integral part of these financial statements.









                          PRE-PAID LEGAL SERVICES, INC.
                 CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                               (Amounts in 000's)
                                   (Unaudited)


                                                                     Three Months Ended        Nine Months Ended
                                                                       September 30,             September 30,
                                                                  -----------------------  -------------------------- 
                                                                     2004         2003         2004         2003
                                                                  ----------- -----------  -----------  -------------

                                                                                                   
Net income.....................................................   $    9,657  $    9,438   $   30,285   $   31,515
                                                                  ----------- -----------  -----------  -------------

Other comprehensive income (loss), net of tax:
  Foreign currency translation adjustment......................          119          15           78          144
                                                                  ----------- -----------  -----------  -------------
  Unrealized gains (losses) on investments:
    Unrealized holding gains arising during period.............          (71)       (197)        (171)         236
    Reclassification adjustment for realized losses (gains)
      included in net income...................................          (13)         35          (55)          57
                                                                  ----------- -----------  -----------  -------------
                                                                         (84)       (162)        (226)         293
                                                                  ----------- -----------  -----------  -------------
Other comprehensive income, net of income taxes
  of $(45) and $(87) for the three months and ($122) and $158                
  for the nine months ended September 30, 2004 and 2003,
  respectively.................................................           35        (147)        (148)         437
                                                                  ----------- -----------  -----------  -------------
                                                                                   
Comprehensive income...........................................   $    9,860  $    9,291   $   30,137   $   31,952
                                                                  ----------- -----------  -----------  -------------

   The accompanying notes are an integral part of these financial statements.







                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)
                                   (Unaudited)
                                                                                         Nine Months Ended
                                                                                           September 30,
                                                                                    -------------------------
                                                                                        2004          2003
                                                                                    -----------   -----------

Cash flows from operating activities:
                                                                                                   
Net income.......................................................................   $   30,285    $   31,515
Adjustments to reconcile net income to net cash provided
  by operating activities:
  Provision for deferred income taxes............................................          756           133
  Depreciation and amortization..................................................        5,840         5,295
  Tax benefit on exercise of stock options.......................................          214            91
  Contribution of stock to ESOP..................................................          231           221
                                                                                    -----------   -----------
    Cash provided by operating activities before changes in assets and liabilities      37,326        37,255 

  (Increase) decrease in Membership income receivable............................         (141)          604
  (Increase) decrease in inventories.............................................         (500)          265
  Decrease in income tax receivable..............................................            -          (553)
  Increase in other current assets...............................................       (1,280)            -
  (Increase) decrease in deferred member and associate service costs.............         (810)        1,139
  Increase in other assets.......................................................       (2,162)       (1,281)
  Increase in accrued Membership benefits........................................          742           268
  Decrease in deferred revenue and fees..........................................          (24)         (414)
  (Decrease) increase in accounts payable and accrued expenses and other.........       (2,646)        2,292
                                                                                    -----------   -----------
    Net cash provided by operating activities....................................       30,505        39,575
                                                                                    -----------   -----------
Cash flows from investing activities:
  Additions to property and equipment............................................       (6,340)      (20,045)
  Purchases of investments - available for sale..................................       (7,919)       (5,605)
  Maturities and sales of investments - available for sale.......................       16,154         3,828
                                                                                    -----------   -----------
    Net cash provided by (used in) investing activities..........................        1,895       (21,822)
                                                                                    -----------   -----------
Cash flows from financing activities:
  Proceeds from exercise of stock options........................................        1,442           844
  Decrease in capital lease obligations..........................................          (12)         (802)
  Proceeds from issuance of debt.................................................       19,000        16,300
  Repayments of debt.............................................................      (12,826)       (8,333)
  Purchases of treasury stock....................................................      (10,481)      (34,131)
                                                                                    -----------   -----------
    Net cash used in financing activities .......................................       (2,877)      (26,122)
                                                                                    -----------   -----------


Net increase (decrease) in cash and cash equivalents.............................       29,523        (8,369)
Cash and cash equivalents at beginning of period.................................       21,459        20,858
                                                                                    -----------   -----------
Cash and cash equivalents at end of period.......................................   $   50,982    $   12,489
                                                                                    -----------   -----------

Supplemental disclosure of cash flow information:
  Cash paid for interest, net of amount capitalized..............................   $    1,127    $      403
                                                                                    -----------   -----------
  Cash paid for income taxes.....................................................   $   16,000    $   16,200
                                                                                    -----------   -----------
  Increase in treasury stock tender offer payable................................   $   25,495    $        -
                                                                                    -----------   -----------
  Purchases of treasury stock....................................................   $  (25,495)   $        -
                                                                                    -----------   -----------
  Non-cash activities - capital lease obligations incurred.......................   $        -    $    1,375
                                                                                    -----------   -----------

   The accompanying notes are an integral part of these financial statements.




                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Except for per share amounts, dollar amounts in tables are in
                     thousands unless otherwise indicated)
                                   (Unaudited)

Note 1 - Basis of Presentation

     The accompanying  consolidated  financial statements and notes thereto have
been  prepared  pursuant  to the rules and  regulations  of the  Securities  and
Exchange  Commission.  Accordingly,  certain  disclosures  normally  included in
financial statements prepared in accordance with accounting principles generally
accepted  in the  United  States of  America  ("GAAP")  have been  omitted.  The
accompanying  consolidated financial statements and notes thereto should be read
in  conjunction  with the  consolidated  financial  statements and notes thereto
included in the Company's 2003 Annual Report on Form 10-K.

     The consolidated  financial  statements include the financial statements of
the Company and its wholly owned  subsidiaries,  as well as those of PPL Agency,
Inc. All significant intercompany balances and transactions have been eliminated
in consolidation.

     In  the  opinion  of  management,   the  accompanying  unaudited  financial
statements  as of September  30, 2004,  and for the three and nine month periods
ended September 30, 2004 and 2003,  reflect  adjustments  (which were normal and
recurring)  which,  in the  opinion  of  management,  are  necessary  for a fair
statement of the  financial  position and results of  operations  of the interim
periods presented.  Results for the three and nine month periods ended September
30, 2004 are not necessarily indicative of results expected for the full year.

     The  preparation  of financial  statements  in conformity  with  accounting
principles   generally  accepted  in  the  United  States  of  America  requires
management to make estimates and assumptions that affect the reported amounts of
assets and  liabilities  and disclosure of contingent  assets and liabilities at
the date of the financial  statements  and the reported  amounts of revenues and
expenses  during the reporting  period.  Actual  results could differ from those
estimates.

     Stock-Based Compensation
     The Company  has a  stock-based  employee  compensation  plan.  The Company
accounts  for this plan under the  recognition  and  measurement  principles  of
Accounting  Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued
to Employees, and related Interpretations.  No stock-based employee compensation
cost is reflected in net income, as all options granted under those plans had an
exercise price equal to the market value of the  underlying  common stock on the
date of grant.  The  following  table  illustrates  the effect on net income and
earnings  per  share if the  Company  had  applied  the fair  value  recognition
provisions of Financial  Accounting  Standards Board Statement ("FASB") No. 123,
Accounting for Stock-Based Compensation, to stock-based employee compensation.



                                                              Three Months Ended         Nine Months Ended
                                                                September 30,              September 30,
                                                           ---------     ---------   ---------      --------
                                                              2004          2003         2004         2003
                                                           ---------     ---------   ---------      --------
                                                                                             
Net income, as reported................................    $   9,657     $  9,438    $  30,285      $ 31,515
Deduct:  Total stock-based employee compensation expense
determined under fair value based method for all awards,
net of related tax effects.............................            -         (177)        (441)         (684)
                                                           ---------     ---------   ---------      --------
Pro forma net income...................................    $   9,657     $  9,261    $  29,844      $ 30,831
                                                           ---------     ---------   ---------      --------
Earnings per share:
    Basic - as reported................................    $     .59     $    .54    $    1.83      $   1.79
    Basic - pro forma..................................    $     .59     $    .53    $    1.80      $   1.75
    Diluted - as reported..............................    $     .58     $    .54    $    1.82      $   1.78
    Diluted - pro forma................................    $     .58     $    .53    $    1.79      $   1.75






Note 2 - Contingencies

     The  Company  and  various  of its  executive  officers  have been named as
defendants in a putative  securities class action originally filed in the United
States District Court for the Western District of Oklahoma in early 2001 seeking
unspecified  damages on the basis of  allegations  that the Company issued false
and  misleading  financial  information,  primarily  related  to the  method the
Company  used  to  account  for  commission   advance   receivables  from  sales
associates.  On March 5, 2002, the Court granted the Company's motion to dismiss
the  complaint,  with  prejudice,  and  entered  a  judgment  in  favor  of  the
defendants.  Plaintiffs thereafter filed a motion requesting  reconsideration of
the dismissal  which was denied.  The plaintiffs  have appealed the judgment and
the order denying  their motion to reconsider  the judgment to the Tenth Circuit
Court of Appeals. In August 2002 the lead institutional  plaintiff withdrew from
the case, leaving two individual  plaintiffs as lead plaintiffs on behalf of the
putative  class.  As of December 31,  2003,  the briefing in the appeal had been
completed. On January 14, 2004 oral argument was held in the appeal. The Company
is  unable to  predict  when a  decision  will be made on this  appeal,  and the
ultimate outcome of the case is not determinable.

     Beginning  in the  second  quarter  of 2001  multiple  lawsuits  were filed
against the Company,  certain  officers,  employees,  sales associates and other
defendants in various Alabama and Mississippi  state courts by current or former
members  seeking  actual and  punitive  damages for alleged  breach of contract,
fraud and  various  other  claims in  connection  with the sale of  Memberships.
During 2003,  there were at one time as many as 30 separate  lawsuits  involving
approximately 285 plaintiffs in Alabama.  As of October 26, 2004, as a result of
dismissals,  summary judgments,  or settlements for nominal amounts, the Company
was aware of  approximately  17 separate  lawsuits  involving  approximately  64
plaintiffs that have been filed in multiple  counties in Alabama.  As of October
26, 2004, the Company was aware of 17 separate lawsuits involving  approximately
430 plaintiffs in multiple  counties in Mississippi.  Certain of the Mississippi
lawsuits also name the Company's  former  provider  attorney in Mississippi as a
defendant.  Proceedings  in several of the eleven cases which name the Company's
provider attorney as a defendant had been stayed pending the Mississippi Supreme
Court's ruling on the Pre-Paid defendants' appeal of a trial court's granting of
a partial  summary  judgment  that the action is not required to be submitted to
arbitration.  On April 1, 2004, the Mississippi Supreme Court affirmed the trial
court's partial summary  judgment that  arbitration  should not be had in one of
the cases on appeal. Pre-Paid asked the Mississippi Supreme Court to rehear that
issue but that motion was denied on June 3, 2004 and Pre-Paid sought  certiorari
on that issue with the United  States  Supreme Court on September 1 and 8, 2004.
At this time,  Pre-Paid is unable to predict whether or not the Court will grant
certiorari review of the issue. At least three complaints have been filed by the
law firm representing  plaintiffs in eleven of the cases on behalf of certain of
the Mississippi  plaintiffs and others with the Attorney  General of Mississippi
in March 2002,  December 2002 and August 2003.  The Company has responded to the
Attorney  General's  requests for information with respect to these  complaints,
and as of October 26,  2004,  the  Company was not aware of any further  actions
being  taken by the  Attorney  General.  In  Mississippi,  the Company has filed
lawsuits in the United  States  District  Court for the  Southern  and  Northern
Districts of Mississippi in which the Company seeks to compel arbitration of the
various  Mississippi  claims under the Federal  Arbitration Act and the terms of
the  Company's  Membership  agreements.  One of the  federal  courts has ordered
arbitration  of a case  involving 8  plaintiffs.  These cases are all in various
stages of litigation,  including trial settings in Alabama in November 2004, and
in Mississippi in February 2005, and seek varying amounts of actual and punitive
damages.  The first trial in  Mississippi on these cases resulted in a unanimous
jury verdict in the Company's favor,  including other named  defendants,  on all
claims on October  19,  2004.  While the amount of  Membership  fees paid by the
plaintiffs in the  Mississippi  cases is $500,000 or less,  certain of the cases
seek  damages of $90  million.  Additional  suits of a similar  nature have been
threatened. The ultimate outcome of any particular case is not determinable.

     On April 19, 2002, counsel in certain of the above-referenced Alabama suits
also filed a similar suit against the Company and certain of its officers in the
District  Court of Creek  County,  Oklahoma  on behalf  of Jeff and Jana  Weller
individually  and doing  business  as Hi-Tech  Auto making  similar  allegations
relating to the Company's  Memberships and seeking unspecified damages on behalf
of a "nationwide"  class. The Pre-Paid  defendants'  preliminary motions in this
case were denied,  and on June 17, 2003,  the  Oklahoma  Court of Civil  Appeals
reversed the trial court's denial of the Pre-Paid  defendants'  motion to compel
arbitration, finding that the trial court erred when it denied Pre-Paid's motion
to compel arbitration  pursuant to the terms of the valid Membership  contracts,
and remanded the case to the trial court for further proceedings consistent with
that opinion.  There have been no material  developments  in this case since the
June 17, 2003 Court of Appeals  decision.  The ultimate  outcome of this case is
not determinable.

     On June 29, 2001,  an action was filed  against the Company in the District
Court of Canadian  County,  Oklahoma.  In 2002,  the petition was amended to add
five additional named plaintiffs and to add and drop certain claims. This action
was originally a putative  class action  brought by Gina Kotwitz,  later adding,
George Kotwitz, Rick Coker, Richard Starke, Jeff Turnipseed and Aaron Bouren, on
behalf of all sales  associates  of the  Company.  The  amended  petition  seeks
injunctive and  declaratory  relief,  with such other damages as the court deems
appropriate, for alleged violations of the Oklahoma Uniform Consumer Credit Code
in connection with the Company's commission  advances,  and seeks injunctive and
declaratory relief regarding the enforcement of certain contract provisions with
sales associates,  including a request stated in June 2003 for the imposition of
a constructive trust as to earned commissions  applied to the reduction of debit
balances  and  disgorgement  of all earned  renewal  commissions  applied to the
reduction of debit  balances.  On September  23, 2003 the court entered an order
dismissing the class action  allegations upon the motion of the plaintiffs.  The
order  provides  that the action will proceed only on an individual  basis,  and
that the hearing on plaintiffs'  motion for class  certification  previously set
for February  2004 was  cancelled.  Oral  argument on the  Company's  motion for
summary  judgment  was held on July 2, 2004 and the  court has taken the  motion
under advisement. The ultimate outcome of this case is not determinable.

     On March 1, 2002, an action was filed in the United States  District  Court
for the Western District of Oklahoma by Caroline Sandler, Robert Schweikert, Sal
Corrente,  Richard Jarvis and Vincent  Jefferson against the Company and certain
executive  officers.  This action is a putative class action seeking unspecified
damages filed on behalf of all sales  associates of the Company and alleges that
the  marketing  plan  offered by the Company  constitutes  a security  under the
Securities  Act of 1933 and seeks remedies for failure to register the marketing
plan as a  security  and for  violations  of the  anti-fraud  provisions  of the
Securities  Act of 1933 and the  Securities  Exchange Act of 1934 in  connection
with representations  alleged to have been made in connection with the marketing
plan. The complaint also alleges violations of the Oklahoma  Securities Act, the
Oklahoma Business Opportunities Sales Act, breach of contract, breach of duty of
good faith and fair dealing and unjust  enrichment and violation of the Oklahoma
Consumer Protection Act and negligent  supervision.  This case is subject to the
Private  Litigation  Securities  Reform Act.  Pursuant to the Act, the Court has
approved the named plaintiffs and counsel and an amended  complaint was filed in
August 2002. The Pre-Paid  defendants filed motions to dismiss the complaint and
to strike the class action  allegations  on September 19, 2002, and discovery in
the  action was stayed  pending a ruling on the motion to  dismiss.  On July 24,
2003,  the Court  granted  in part and denied in part the  Pre-Paid  defendants'
motion to dismiss. The claims asserted under the Securities Exchange Act of 1934
and the Oklahoma Securities Act were dismissed without prejudice. The motion was
denied as to the  remaining  claims.  On  September  8, 2004,  the Court  denied
plaintiffs motion for class certification.  Plaintiffs have petitioned the Tenth
Circuit  Court of  Appeals  for  permission  to appeal  the class  certification
ruling,  and that matter has been fully  briefed.  At this time,  the Company is
unable to predict  when the  determination  of  whether or not an  interlocutory
appeal of the  denial  of class  certification  will be  allowed.  The  ultimate
outcome of this case is not determinable.

     On January 30, 2003, the Company  announced that it had received a subpoena
from the office of the United States  Attorney for the Southern  District of New
York  requesting  information  relating to trading  activities  in the Company's
stock in advance of the January 2003  announcement  of recruiting and Membership
production  results for the fourth  quarter of 2002.  The Company also  received
notice from the  Securities  and Exchange  Commission  that it is  conducting an
informal  inquiry  into  the  same  subject  and  requesting  that  the  Company
voluntarily  provide certain  information.  The Company has and will continue to
respond to any such  requests,  the last of which  occurred in July 2003.  As of
October 26, 2004,  the Company was not aware of any further  inquiries in either
of these matters. The ultimate outcome of these matters is not determinable.

     The Company is a defendant  in various  other  legal  proceedings  that are
routine and incidental to its business.  The Company will vigorously  defend its
interests in all  proceedings  in which it is named as a defendant.  The Company
also receives periodic complaints or requests for information from various state
and federal agencies relating to its business or the activities of its marketing
force.  The Company  promptly  responds to any such  matters  and  provides  any
information requested.

     While the ultimate outcome of these  proceedings is not  determinable,  the
Company does not currently  anticipate that these  contingencies  will result in
any material adverse effect to its financial  condition or results of operation,
unless an unexpected result occurs in one of the cases. The costs of the defense
of these various  matters are reflected as a part of general and  administrative
expense in the consolidated statements of income. The Company has established an
accrued  liability it believes will be sufficient to cover estimated  damages in
connection  with various  cases  (exclusive  of ongoing  defense costs which are
expensed as incurred), which at September 30, 2004 was $3.0 million. The Company
believes it has  meritorious  defenses in all pending cases and will  vigorously
defend against the plaintiffs'  claims.  However, it is possible that an adverse
outcome in certain  cases or  increased  litigation  costs could have an adverse
effect upon the Company's financial  condition,  operating results or cash flows
in particular quarterly or annual periods.

Note 3 - Treasury Stock Purchases

     The Company  announced on April 6, 1999, a treasury stock purchase  program
authorizing  management to acquire up to 500,000 shares of the Company's  common
stock.  The Board of Directors has  increased  such  authorization  from 500,000
shares to 10 million shares during  subsequent board meetings.  At September 30,
2004,  the  Company  had  purchased  9.0  million  treasury  shares  under these
authorizations for a total  consideration of $209.4 million, an average price of
$23.19 per share. The Company purchased and formally retired 1.0 million and 1.4
million  shares of its common stock during the 2004 third quarter and nine month
period for $26.8  million and $36.0  million,  or an average price of $25.98 and
$25.58,  reducing  its common  stock by $10,309  and  $14,064  and its  retained
earnings by $26.8 million and $36.0 million,  respectively. See Note 5 below. At
September 30, 2004 there was an accrued expense of $25.5 million,  reflecting an
amount  owed (and  subsequently  paid on October 5,  2004) to  purchase  980,518
shares in a Dutch  auction  tender offer which  expired on  September  28, 2004.
Given the current  interest rate  environment,  the nature of other  investments
available  and the  Company's  expected  cash flows,  management  believes  that
purchasing  treasury shares enhances  shareholder value and may seek alternative
sources of  financing to continue or  accelerate  the  program.  Any  additional
treasury stock  purchases will be made at prices that are considered  attractive
by management and at such times that management  believes will not unduly impact
the Company's liquidity.

Note 4 - Earnings Per Share

     Basic  earnings per common share are computed by dividing net income by the
weighted average number of shares of common stock  outstanding  during the year.
Diluted  earnings  per common  share are  computed by dividing net income by the
weighted average number of shares of common stock and dilutive  potential common
shares outstanding during the year. The weighted average number of common shares
is also increased by the number of dilutive  potential common shares issuable on
the  exercise of options less the number of common  shares  assumed to have been
purchased  with the proceeds  from the  exercise of the options  pursuant to the
treasury  stock  method;  those  purchases  are assumed to have been made at the
average price of the common stock during the respective period.




                                                                            Three Months         Nine Months
                                                                        Ended September 30,  Ended September 30,
                                                                        -------------------  -------------------
Basic Earnings Per Share:                                                 2004       2003      2004       2003
                                                                        --------- ---------  --------- ---------
Earnings:
                                                                                                 
Net income...........................................................   $   9,657 $   9,438  $  30,285 $  31,515
                                                                        --------- ---------  --------- ---------
Shares:
Weighted average shares outstanding..................................      16,481    17,335     16,572    17,654
                                                                        --------- ---------  --------- ---------
Diluted Earnings Per Share:
Earnings:
Net income...........................................................   $   9,657  $  9,438  $  30,285 $  31,515
                                                                        --------- ---------  --------- ---------
Shares:
Weighted average shares outstanding..................................      16,481    17,335     16,572    17,654
Assumed exercise of options..........................................         100        70        105        51
                                                                        --------- ---------  --------- ---------
Weighted average number of shares, as adjusted.......................      16,581    17,405     16,677    17,705
                                                                        --------- ---------  --------- ---------



     Options  to  purchase   shares  of  common  stock  are  excluded  from  the
calculation  of diluted  earnings per share when their  inclusion  would have an
anti-dilutive effect on the calculation.  Options to purchase 553,000 shares and
753,000  shares for the three months and 593,000  shares and 809,000  shares for
the nine months ended September 30, 2004 and 2003, respectively, with an average
exercise  price of  $27.85,  $28.19,  $27.58,  and  $27.79,  respectively,  were
excluded from the  calculation of diluted  earnings per share for the respective
periods.

Note 5 - Notes Payable and Capital Leases

     On June 11, 2002,  the Company  entered into two line of credit  agreements
totaling $30 million with a commercial  lender  providing  for a treasury  stock
purchase  line and a real estate line for funding of the Company's new corporate
office complex.  The treasury stock line of credit provided for funding of up to
$10 million to finance  treasury stock  purchases and has been repaid.  The real
estate line of $20 million was fully  funded in December  2003 with  interest at
the 30 day LIBOR Rate plus 2.25%,  adjusted  monthly,  and  repayments  began in
December 2003 with monthly  principal  payments of $191,000 plus interest with a
balloon payment on September 30, 2008. The loan is primarily collateralized by a
first  mortgage on the 87 acre  construction  site, the 170,000 square foot home
office complex,  the Company's rights to receive Membership fees on a portion of
its Memberships and by a security interest covering all equipment.  The interest
rate at September 30, 2004 was 3.92%.  The real estate loan  agreement  provides
for financial covenants  substantially the same as those described below for the
amended stock purchase loan.

     During  the 2003  third  quarter,  the  Company  arranged  $25  million  in
additional  financing  from a group of banks,  consisting  of Bank of  Oklahoma,
Comerica Bank and First United Bank and Trust.  The $25 million was fully funded
on November  30,  2003.  The  financing  provided up to $25 million for treasury
stock  purchases  with  scheduled  monthly  principal  payments of $1.4  million
beginning  December  31, 2003  through May 31, 2005 with  interest at the 30 day
LIBOR Rate plus three percent, adjusted monthly. During August 2004, the Company
amended the terms of the loan  agreement  with these banks to increase  the loan
amount to $31.5 million.  The amended loan agreement provides for treasury stock
purchases of up to $31.5 million of which the Company has $5.9 million available
as of October 26, 2004.  The Company fully funded the loan on September 30, 2004
which  resulted  in a  net  increase  in  credit  of  $19.0  million  above  the
outstanding balance of its existing treasury stock term loan of $12.5 million at
the time.  Proceeds of this loan together with existing cash resources were used
to purchase  treasury  shares.  The  amortization  of the amended  loan has been
modified  to provide for  repayment  over 24 months in equal  monthly  principal
payments  beginning October 31, 2004 and ending September 30, 2006 with the same
interest  rate of the 30 day LIBOR rate plus 3%. The interest  rate at September
30, 2004 was 4.67%. The monthly  principal payment will be $1.3 million compared
to the  monthly  payment on the prior loan of $1.4  million.  The  amended  loan
agreement  continues  all of the covenants of the prior  agreement  with certain
modifications  to permit  additional  stock purchases and/or dividends while the
loan is outstanding generally in an amount no greater than 50% of net income and
modifies the debt service coverage ratio definition slightly.  Additionally $4.8
million (50% of 3rd quarter 2004 net income) is  available  for stock  purchases
and/or dividends.

     The loan is primarily  collateralized  by the  Company's  rights to receive
Membership fees on a portion of its Memberships and a pledge of the stock of its
subsidiaries.  The  definitive  agreement  contains  covenants  prohibiting  the
Company from pledging  assets,  incurring  additional  indebtedness  and selling
assets.  In addition to  customary  events of default,  an  additional  event of
default  occurs if Harland C.  Stonecipher  ceases to be the  chairman and Chief
Executive  Officer  of the  Company  for 90  days.  Pre-payment  of the  loan is
permitted.  The loan agreements contain the following financial  covenants:  (a)
the Company's  quarterly Debt Coverage Ratio (as defined in the loan agreements)
shall not be less than 125%;  (b) the Company's  cancellation  rate on contracts
less than or equal to twelve  months old shall not  exceed 45% on a trailing  12
month basis,  calculated on a quarterly  basis; (c) the Company shall maintain a
rolling twelve month average retention rate of Membership contracts in place for
greater  than  eighteen  months of not less than  70%,  calculated  on a monthly
basis;  (d) the Company  shall not pay  dividends or purchase  treasury  shares,
which during any fiscal quarter, on a combined basis, would exceed fifty percent
(50%) of the Company's  cumulative net income for all previous  fiscal  quarters
beginning  July 1, 2004 less any  dividends or stock  purchases in such previous
fiscal quarters, with provisions for carry forwards of unused availability; and,
(e) the  Company's  tangible  net worth shall not fall below $10 million for the
period of time dating from September 30, 2004, $15 million  beginning  March 31,
2005 and $25 million beginning December 31, 2005.

     A schedule of  outstanding  balances and future  maturities as of September
30, 2004 follows:

Real estate loan...................................     $      18,095
Stock purchase loan................................            31,500
                                                       ----------------
Total notes payable................................            49,595
Less: Current portion of notes payable.............           (18,036)
                                                       ----------------
Long term portion..................................     $      31,559
                                                       ----------------

Repayment Schedule commencing October 2004:
Year 1.............................................     $      18,036
Year 2.............................................            18,036
Year 3.............................................             2,285
Year 4.............................................            11,238
Year 5.............................................                 -
                                                       ----------------   
Total notes payable................................     $      49,595
                                                       ----------------


         
     During 2003, the Company entered into a capital lease in the amount of $2.4
million to acquire new computer  hardware to supplement its current  information
technology  platform and provide  redundancy for its critical  business systems.
The capital  lease  requires  the  Company to make  annual  payments of $792,000
beginning January 2003 through January 2005.


ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

     The  following   discussion   should  be  read  in  conjunction   with  the
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operation in the Company's Form 10-K for the year ended December 31, 2003, which
describes,  among other things,  the Company's  basic business  model,  critical
accounting  policies,  measures  of  Membership  retention,  and basic cash flow
characteristics  of the  Company's  business.  The  following  tables  set forth
changes in the principal  categories of revenues and expenses and Membership and
recruiting  activity for the third quarter of 2004 compared to the third quarter
of 2003 and the second  quarter of 2004 and the nine months ended  September 30,
2004 compared to the nine months ended September 30, 2003 (Amounts in 000's):



                                          Three               %         %       Three               Three
                                          Months            Change    Change    Months             Months
  Three Months Ended September 30, 2004   Ended    % of      from      from     Ended      % of     Ended      % of
               compared to              Sept. 30,  Total     Prior  Sequential Sept. 30,   Total   June 30,    Total
  Three Months Ended September 30, 2003    2004    Revenue    Year    Period     2003     Revenue    2004     Revenue
--------------------------------------- --------- --------- ------- ---------- --------- --------- --------- ---------
Revenues:
                                                                                        
  Membership fees....................    $89,317     92.2     8.0      1.4      $82,695    91.9    $88,120     92.3
  Associate services.................      6,132      6.3     1.6      3.6        6,033     6.7      5,918      6.2
  Other..............................      1,404      1.5     8.3      0.9        1,296     1.4      1,391      1.5
                                         --------- --------- ------- ---------- --------- --------- --------- ---------
                                          96,853    100.0     7.6      1.5       90,024   100.0     95,429    100.0
                                        --------- --------- ------- ---------- --------- --------- --------- ---------
Costs and expenses:
  Membership benefits................     31,100     32.1    11.3      2.1       27,956    31.1     30,449     31.9
  Commissions........................     30,097     31.1     5.8      1.7       28,443    31.6     29,591     31.0
  Associate services and direct            
    marketing........................      7,304      7.5    (1.4)     9.0        7,411     8.2      6,704      7.0
  General and administrative.........     11,083     11.4    12.0      1.6        9,896    11.0     10,904     11.4
  Other, net.........................      2,526      2.6    16.1      0.8        2,175     2.4      2,505      2.6
                                        --------- --------- ------- ---------- --------- --------- --------- ---------
                                          82,110     84.8     8.2      2.4       75,881    84.3     80,153     84.0
                                        --------- --------- ------- ---------- --------- --------- --------- ---------

Income before income taxes...........     14,743     15.2     4.2     (3.5)      14,143    15.7     15,276     16.0
Provision for income taxes...........      5,086      5.3     8.1     (3.5)       4,705     5.2      5,270      5.5
                                        --------- --------- ------- ---------- --------- --------- --------- ---------
Net income...........................    $ 9,657     10.0     2.3     (3.5)    $  9,438    10.5    $10,006     10.5
                                        --------- --------- ------- ---------- --------- --------- --------- ---------





                                          Nine               %         Nine
                                         Months            Change    Months
 Nine Months Ended September 30, 2004    Ended      % of    from      Ended     % of
              compared to               Sept. 30,  Total    Prior   Sept. 30,   Total
 Nine Months Ended September 30, 2003:     2004    Revenue   Year      2003    Revenue
--------------------------------------  ---------  ------- -------  ---------  -------
Revenues:
                                                                   
  Membership fees....................    $264,187    92.1     7.3    $246,123    91.2
  Associate services.................      18,607     6.5    (6.5)     19,900     7.4
  Other..............................       4,097     1.4     3.4       3,963     1.5
                                        ---------  ------- -------  ---------  -------
                                          286,891    100.0    6.3     269,986   100.0
                                        ---------  ------- -------  ---------  -------
Costs and expenses:
  Membership benefits................     90,835     31.7    10.4     82,271     30.5
  Commissions........................     88,960     31.0     4.7     84,974     31.5
  Associate services and direct           
  marketing..........................     21,611      7.5    (1.0)    21,820      8.1
  General and administrative.........     32,033     11.2    19.5     26,817      9.9
  Other, net.........................      7,215      2.5    15.3      6,256      2.3
                                        ---------  ------- -------  ---------  -------
                                         240,654     83.9     8.3    222,138     82.3
                                        ---------  ------- -------  ---------  -------

Income before income taxes...........     46,237     16.1    (3.4)    47,848     17.7
Provision for income taxes...........     15,952      5.6    (2.3)    16,333      6.1
                                        ---------  ------- -------  ---------  -------
Net income...........................    $30,285     10.6    (3.9)   $31,515     11.7
                                        ---------  ------- -------  ---------  -------





                                                                        Three Months Ended 
                                                                -----------------------------------
                       New Memberships:                         9/30/2004   9/30/2003    6/30/2004
                                                                ----------  ----------   ----------
                                                                                      
New legal service membership sales..........................      157,058     168,356      137,390
New "stand-alone" IDT membership sales......................        4,906           -        5,443
                                                                ----------  ----------   ----------
         Total new membership sales.........................      161,964     168,356      142,833
                                                                ----------  ----------   ----------
New "add-on" IDT membership sales...........................       87,136           -       77,802
                     Active Memberships:
Active legal service memberships at end of period...........    1,422,444   1,420,860    1,413,666
Active "stand-alone" IDT memberships at end of period (see         
note below).................................................       21,302           -       17,575
                                                                ----------  ----------   ----------
         Total active memberships at end of period..........    1,443,746   1,420,860    1,431,241
                                                                ----------  ----------   ----------
Active "add-on" IDT memberships at end of period (see note        
below)......................................................      247,370           -      201,713
New sales associates recruited..............................       37,216      22,987       13,733
Average Membership fee in force.............................      $271.77     $257.57      $269.17

 (Note - reflects 3,642 transfers from "add-on" status to "stand-alone" status
                              during the quarter)


         
     Identity Theft Shield  ("IDT")  memberships  sold in  conjunction  with new
legal plan memberships or "added-on" to existing legal plan memberships sell for
$9.95 per month and are not counted as "new"  memberships  but do  increase  the
average   premium  and  related  direct   expenses   (membership   benefits  and
commissions)  of the Company's  membership  base,  while "stand alone"  Identity
Theft Shield  memberships  are not attached to a legal plan  membership and sell
for $12.95 per month.

     Beginning  June 28, 2004,  and running  through July 31, 2004,  the Company
began a special  promotion  for single  parents  allowing  single  parents  that
entered into a performance  agreement with the Company whereby they committed to
attend  training and hold private  business  receptions  within a specified time
frame to become a Fast Start  associate  for $49  rather  than $249 which was in
place for all other new associates. Beginning August 1, 2004, the cost to become
a Fast Start sales associate reverted back to $249 for all new associates unless
the new sales associate executed the performance agreement.  The majority of new
sales  associates  that enrolled  during the current  quarter were either single
parents (at $49) or other associates who executed the performance  agreement and
were  allowed to join for $149,  otherwise  all new Fast Start sales  associates
paid $249.  The fee to become a new Fast Start sales  associate  was $149 during
the comparable period of 2003. The Company's recruiting and new Membership sales
improved in the third  quarter of 2004  compared  to the second  quarter and the
Company expects to continue to make efforts to grow its Membership base.

     Results of  Operations  - First nine months of 2004  compared to first nine
months of 2003

     The  Company  reported  net income of $30.3  million,  or $1.82 per diluted
common share,  for the nine months ended  September  30, 2004,  down 4% from net
income of $31.5 million,  or $1.78 per diluted common share,  for the comparable
period of the prior year due to the Company  incurring  after-tax losses of $7.8
million  related to the Identity Theft Shield  membership  base in the 2004 nine
month period  compared to none in the 2003  comparable  period.  These after-tax
losses are primarily created since the Company advances significant  commissions
at the time a membership is sold and are expensed  during the first month of the
membership.  Since  approximately  95% of  membership  fees are  collected  on a
monthly basis, a significant  cash flow deficit and after-tax loss is created at
the time a  membership  is sold.  This  deficit  and loss are reduced as monthly
membership  fees are  remitted  and no  additional  commissions  are paid on the
membership  until all previous  unearned advance  commission  balances have been
fully  recovered.  Diluted earnings per share increased 2% due to an approximate
6% decrease in the weighted average number of outstanding shares.

     Membership  fees  totaled  $264.2  million  during 2004  compared to $246.1
million for 2003, an increase of 7%.  Membership  fees and their impact on total
revenues  in any  period  are  determined  directly  by  the  number  of  active
Memberships  in force  during  any such  period and the  monthly  amount of such
Memberships.  The active  Memberships in force are determined by both the number
of new Memberships sold in any period together with the renewal rate of existing
Memberships.  New  Membership  sales  decreased 10% during the nine months ended
September 30, 2004 to 467,629 from 518,356 during the comparable period of 2003.
At September 30, 2004, there were 1,443,746 active Memberships in force compared
to 1,420,860 at September 30, 2003, an increase of 2%. Additionally, the average
annual fee per Membership  has increased from $258 for all  Memberships in force
at September  30, 2003 to $272 for all  Memberships  in force at  September  30,
2004,  as a result of a larger  number of Legal  Shield  subscribers,  increased
sales of the Company's business oriented Memberships and the introduction of the
Identity Theft Shield during the fourth quarter of 2003.

     Associate  services  revenue  decreased 7% from $19.9 million for the first
nine  months  of 2003 to $18.6  million  during  the  comparable  period of 2004
primarily as a result of approximately 13% fewer new associates recruited. Total
new  associates  enrolled  during  the first  nine  months  of 2004 were  65,723
compared  to 75,489  for the same  period of 2003.  As a result of the 13% lower
overall recruiting, associate fees decreased 8% from $11.8 million for the first
nine  months of 2003 to $10.9  million  during  the  comparable  period of 2004.
Beginning June 28, 2004, and running  through July 31, 2004, the Company began a
special promotion for single parents allowing single parents that entered into a
performance agreement with the Company whereby they committed to attend training
and hold private business  receptions  within a specified time frame to become a
Fast Start  associate  for $49 rather than $249 which was in place for all other
new associates.  Beginning August 1, 2004, the cost to become a Fast Start sales
associate  reverted  back to $249 for all new  associates  unless  the new sales
associate  executed  the  performance  agreement.  The  majority  of  new  sales
associates  that enrolled  during the current quarter were either single parents
(at $49) or other  associates  who executed the  performance  agreement and were
allowed to join for $149,  otherwise  all new Fast Start sales  associates  paid
$249.  The fee to become a new Fast Start  sales  associate  was $149 during the
comparable period of 2003.  Future revenues from associate  services will depend
primarily on the number of new  associates  enrolled,  the price charged for the
Fast Start  program and the number who choose to  participate  in the  Company's
eService program, but the Company expects that such revenues will continue to be
offset by the direct and  indirect  cost to the Company of  training  (including
training bonuses paid),  providing associate services and other direct marketing
expenses.

     Other revenue increased  slightly to $4.1 million for the first nine months
of 2004 compared to $4.0 million for the comparable period of 2003.

     Primarily as a result of the increase in Membership  fees,  total  revenues
increased to $286.9  million for the nine months ended  September  30, 2004 from
$270.0 million during the comparable period of 2003, an increase of 6%.

     Membership  benefits  totaled  $90.8  million  for the  nine  months  ended
September 30, 2004 compared to $82.3 million for the comparable  period of 2003,
and  represented  34% and 33% of Membership  fees for the 2004 and 2003 periods,
respectively. This Membership benefit ratio (Membership benefits as a percentage
of  Membership  fees) should  remain near current  levels as  substantially  all
active Memberships provide for a capitated cost in the absence of any changes in
the capitated  benefit level,  which has not changed  significantly  since 1993.
However,  the higher benefit ratio of the Identity  Theft Shield  Membership may
increase  the blended  benefit  ratio if the Company  continues  to increase the
number of Identity Theft Shield Memberships in force.

     Commissions to associates increased 5% to $89.0 million for the nine months
ended September 30, 2004 compared to $85.0 million for the comparable  period of
2003,  and  represented  34%  and  35% of  Membership  fees  for  such  periods.
Commissions  to  associates  are  primarily  dependent  on  the  number  of  new
Memberships  sold during a period.  New Memberships  sold during the nine months
ended September 30, 2004 totaled  467,629,  a 10% decrease from the 518,356 sold
during  the  comparable  period  of  2003.  Commissions  to  associates  per new
Membership sold were $190 per Membership for the nine months ended September 30,
2004 compared to $164 for the comparable period of 2003. The average  commission
per new Membership sold varies depending on the  compensation  structure that is
in place at the time a new  Membership is sold, the amount of the Membership fee
and the amount of any charge-backs  (recoupment of previous commission advances)
that are deducted from amounts that would otherwise be paid to the various sales
associates that are compensated for the Membership sale.  Should the Company add
additional  commissions  to its  compensation  plan  or  reduce  the  amount  of
chargebacks  collected  from its  associates  as it has from  time to time,  the
commission cost per new Membership will increase accordingly.

     Associate services and direct marketing expenses decreased very slightly to
$21.6  million for the nine months ended  September  30, 2004 from $21.8 million
for the  comparable  period of 2003.  These  expenses  also include the costs of
providing associate services and marketing expenses.

     General and administrative  expenses during the nine months ended September
30,  2004 and 2003 were  $32.0  million  and $26.8  million,  respectively,  and
represented 12% and 11%,  respectively,  of Membership fees for each period. The
increases  in  general  and  administrative  expense  reflect  higher  levels of
expenses related to bank services charges, legal and professional fees, salaries
and benefits and franchise and other taxes.  The Company should  experience cost
efficiencies as a result of certain economies of scale in some areas but expects
such cost  savings  for the  remainder  of 2004 to be  largely  offset by higher
levels of expenses related to legal fees,  expenses related to its new corporate
headquarters  and increased  compliance costs as a result of new requirements of
the Sarbanes-Oxley Act of 2002.

     Other expenses, net, which include depreciation and amortization,  interest
expense and premium taxes reduced by interest  income,  was $7.2 million for the
period ended September 30, 2004 compared to $6.3 million for the 2003 comparable
period. Depreciation increased to $5.8 million for the first nine months of 2004
from $5.3 million for the  comparable  period of 2003  primarily  due to capital
expenditures  during the last 12 months and interest  expense  increased to $1.4
million  during the 2004 period from  $15,000  during the  comparable  period of
2003. During the 2003 period,  substantially all interest costs were capitalized
in connection with the construction of the Company's new corporate headquarters.
Premium taxes  decreased  from $2.0 million for the nine months ended  September
30, 2003 to $1.3 million for the comparable period of 2004. The decrease in 2004
was due to a change  in the tax  structure  of one of the  states  in which  the
Company pays premium taxes.  Interest income increased by approximately  $94,000
for the first nine months of 2004 to $1.2 million from $1.1 million for the 2003
period due to an increase in balances of interest bearing assets.

     The Company  has  recorded a provision  for income  taxes of $16.0  million
(34.5% of pretax  income)  for the first nine  months of 2004  compared to $16.3
million (34.1% of pretax income) for the same period of 2003.

Results of Operations - Third quarter of 2004 compared to third quarter of 2003

     Net income  increased 2% for the third quarter of 2004 to $9.7 million from
$9.4 million for the prior year's third quarter even though the Company incurred
after-tax losses of $2.8 million related to the Identity Theft Shield membership
base in the 2004 third quarter  period  compared to none in the 2003  comparable
period.  These after-tax losses occur for the reasons  discussed above.  Diluted
earnings  per share  increased  7% to 58 cents per share from 54 cents per share
for the prior year's comparable quarter due to an approximate 5 percent decrease
in the weighted average number of outstanding shares.

     Membership  fees  totaled  $89.3  million  during  the 2004  third  quarter
compared to $82.7 million for 2003, an increase of 8%. Membership fees and their
impact on total revenues in any period are determined  directly by the number of
active  Memberships  in force  during any such period and the monthly  amount of
such  Memberships.  The active  Memberships  in force are determined by both the
number of new  Memberships  sold in any period together with the renewal rate of
existing Memberships.  New Membership sales decreased 4% during the three months
ended September 30, 2004 to 161,964 from 168,356 during the comparable period of
2003. At September 30, 2004,  there were 1,443,746  active  Memberships in force
compared to 1,420,860 at September  30, 2003,  an increase of 2%.  Additionally,
the  average  annual  fee  per  Membership  has  increased  from  $258  for  all
Memberships in force at September 30, 2003 to $272 for all  Memberships in force
at  September  30,  2004,  as a  result  of a  larger  number  of  Legal  Shield
subscribers,  increased sales of the Company's business oriented Memberships and
the introduction of the Identity Theft Shield during the fourth quarter of 2003.

     Associate  services  revenue  increased  only 2% from $6.0  million for the
third three months of 2003 to $6.1 million during the comparable  period of 2004
even  though  62% more new  associates  were  recruited.  Total  new  associates
enrolled during the third quarter of 2004 were 37,216 compared to 22,987 for the
same period of 2003. Associate fees increased 2% from $3.6 million for the third
three  months of 2003 to $3.7  million  during  the  comparable  period of 2004.
Beginning June 28, 2004, and running  through July 31, 2004, the Company began a
special promotion for single parents allowing single parents that entered into a
performance agreement with the Company whereby they committed to attend training
and hold private business  receptions  within a specified time frame to become a
Fast Start  associate  for $49 rather than $249 which was in place for all other
new associates.  Beginning August 1, 2004, the cost to become a Fast Start sales
associate  reverted  back to $249 for all new  associates  unless  the new sales
associate  executed  the  performance  agreement.  The  majority  of  new  sales
associates  that enrolled  during the current quarter were either single parents
(at $49) or other  associates  who executed the  performance  agreement and were
allowed to join for $149,  otherwise  all new Fast Start sales  associates  paid
$249.  The fee to become a new Fast Start  sales  associate  was $149 during the
comparable period of 2003.  Future revenues from associate  services will depend
primarily on the number of new  associates  enrolled,  the price charged for the
Fast Start  program and the number who choose to  participate  in the  Company's
eService program, but the Company expects that such revenues will continue to be
offset by the direct and  indirect  cost to the  Company of  training  providing
associate services and other direct marketing expenses.

     Other revenue  increased  slightly to $1.4 million for the third quarter of
2004 compared to $1.3 million for the comparable period of 2003.

     Primarily as a result of the increase in Membership  fees,  total  revenues
increased to $96.9  million for the three months ended  September  30, 2004 from
$90.0 million during the comparable period of 2003, an increase of 8%.

     Membership  benefits  totaled  $31.1  million  for the three  months  ended
September 30, 2004 compared to $28.0 million for the comparable  period of 2003,
and  represented  35% and 34% of Membership  fees for the 2004 and 2003 periods,
respectively. This Membership benefit ratio (Membership benefits as a percentage
of Membership fees) pertaining to legal service plans should remain near current
levels as substantially all active  Memberships  provide for a capitated cost in
the absence of any changes in the capitated benefit level, which has not changed
significantly  since 1993.  However,  the higher  benefit  ratio of the Identity
Theft Shield  Membership  may increase the blended  benefit ratio if the Company
continues to increase the number of Identity Theft Shield Memberships in force.

     Commissions  to  associates  increased  6% to $30.1  million  for the three
months ended  September 30, 2004  compared to $28.4  million for the  comparable
period  of 2003,  and  represented  34% of  Membership  fees  for both  periods.
Commissions  to  associates  are  primarily  dependent  on  the  number  of  new
memberships  sold,  including  add-on  membership  sales,  during a period.  New
memberships  sold during the three  months  ended  September  30,  2004  totaled
161,964,  a 4% decrease  from the 168,356 sold during the  comparable  period of
2003. Commissions to associates per new membership sold were $186 per membership
for the  three  months  ended  September  30,  2004  compared  to  $169  for the
comparable period of 2003. The average commission per new membership sold varies
depending  on the  compensation  structure  that is in  place  at the time a new
membership  is sold,  the  amount of the  Membership  fee and the  amount of any
charge-backs (recoupment of previous commission advances) that are deducted from
amounts that would  otherwise be paid to the various sales  associates  that are
compensated  for  the  membership  sale.   Should  the  Company  add  additional
commissions  to its  compensation  plan or  reduce  the  amount  of  chargebacks
collected from its  associates as it has from time to time, the commission  cost
per new Membership will increase accordingly.

     Associate  services and direct marketing expenses decreased to $7.3 million
for the  three  months  ended  September  30,  2004 from  $7.4  million  for the
comparable  period of 2003.  The  Company  offers the  Player's  Club  incentive
program to  provide  additional  incentives  to its  associates  as a reward for
consistent,   quality  business.  Associates  can  earn  the  right  to  receive
additional monthly bonuses by meeting monthly qualification requirements for the
entire calendar year and maintaining  certain  personal  retention rates for the
Memberships sold during the calendar year. These expenses also include the costs
of providing associate services and marketing expenses.

     General and administrative expenses during the three months ended September
30,  2004 and 2003  were  $11.1  million  and $9.9  million,  respectively,  and
represented  12% of  Membership  fees for both  periods.  The 2004 third quarter
reflects increased  franchise and other taxes,  professional fees, and increased
expenses  related  to  licenses  and fees and bank  service  charges  due to the
increases in legal plans and  Identity  Theft  Shield  Memberships.  The Company
should experience cost efficiencies as a result of certain economies of scale in
some areas but expects any such cost  savings  for the  remainder  of 2004 to be
largely  offset by higher  levels of expenses  related to legal  fees,  expenses
related to its new corporate  headquarters  and increased  compliance costs as a
result of new requirements of the Sarbanes-Oxley Act of 2002.

     Other expenses, net, which include depreciation and amortization,  interest
expense and premium taxes reduced by interest  income,  was $2.5 million for the
period ended September 30, 2004 compared to $2.2 million for the 2003 comparable
period.  Depreciation  increased to $1.9  million for the third  quarter of 2004
from $1.8 million for the  comparable  period of 2003  primarily  due to capital
expenditures  during  the last 12  months  and  interest  expense  increased  to
$500,000  during the 2004  period from $7,000  during the  comparable  period of
2003. During the 2003 period,  substantially all interest costs were capitalized
in connection with the construction of the Company's new corporate headquarters.
Premium taxes  decreased from $683,000 for the three months ended  September 30,
2003 to $441,000 for the  comparable  period of 2004 primarily due to one of the
states changing the type of taxes that the Company is required to pay instead of
premium taxes.

     The  Company  has  recorded a provision  for income  taxes of $5.1  million
(34.5% of pretax  income) for the third  quarter of 2004 and a provision of $4.7
million (33.3% of pretax income) for the 2003 comparable period.

     Results  of  Operations  - Third  Quarter  of 2004  compared  to the Second
Quarter of 2004

     Third quarter 2004  membership  fees increased one percent to $89.3 million
from $88.1 million for the second quarter of 2004.  Associate  services revenues
increased  during  the 2004  third  quarter by  approximately  $214,000  to $6.1
million from $5.9 million for the 2004 second quarter and associate services and
direct  marketing  expenses  increased  by  $600,000  during  the  same  period.
Membership  benefits totaled $31.1 million in the third quarter of 2004 compared
to $30.4 million for the second quarter and  represented  35% of membership fees
for both periods.  Commissions to associates  totaled $30.1 million in the third
quarter of 2004 compared to $29.6 million for the second quarter and represented
34% of membership  fees for both periods.  General and  administrative  expenses
increased  during the 2004  third  quarter to $11.1  million  compared  to $10.9
million for the second quarter of 2004 and represented  12.4% of membership fees
for both periods.

     Liquidity and Capital Resources
     General
     Consolidated net cash provided from operating activities for the first nine
months of 2004  decreased 23 percent to $30.5 million from $39.6 million for the
2003 period,  although cash provided from operating activities before changes in
working  capital  items  remained  unchanged at $37.3  million for both periods.
Approximate  $10.3  million  negative  cash flow resulted from sales of Identity
Theft Shield ("IDT") memberships during the 2004 period. This negative cash flow
is created  since the Company  advances  significant  commissions  at the time a
membership is sold. Since  approximately 95% of membership fees are collected on
a monthly basis,  a significant  cash flow deficit loss is created at the time a
membership  is sold.  This  deficit is reduced  as monthly  membership  fees are
remitted and no  additional  commissions  are paid on the  membership  until all
previous  unearned advance  commission  balances have been fully recovered.  The
decrease of $9.1 million  resulted  primarily from the decrease in net income of
$1.2 million  (which  includes the effect of the IDT negative cash flow),  a net
increase in the change in other assets (both  current and  non-current)  of $2.2
million,  an increase in deferred  member and  associate  service  costs of $1.9
million  and a net  decrease  in the  change in  accounts  payable  and  accrued
expenses of $4.9 million.

     Consolidated net cash provided by investing activities was $1.9 million for
the first nine months of 2004 compared to net cash used in investing  activities
of $21.8 million for the comparable  period of 2003. This $23.7 million increase
in cash  provided  by  investing  activities  resulted  from the  $13.7  million
decrease in additions to property and equipment, an increase of $12.3 million in
maturities and sales of investments  partially offset by a $2.3 million increase
in purchases of available-for-sale investments.

     Net cash used in financing  activities during the first nine months of 2004
was $2.9 million  compared to $26.1 million for the  comparable  period of 2003.
This $23.2 million change was primarily  comprised of the $23.7 million decrease
in  purchases  of treasury  stock,  a $2.7  million  increase  in debt  proceeds
partially offset by an increase of $4.5 million in payments on debt obligations.

     During the nine months ended September 30, 2004, the Company  purchased and
formally  retired 1.4 million  shares of treasury  stock  (including the 980,518
shares acquired pursuant to the tender offer) reducing its common stock accounts
by  $14,064  and  retained  earnings  by  $36.0  million.   The  Company  had  a
consolidated  working capital deficit of $12.3 million at September 30, 2004, an
increase of $476,000 compared to a consolidated working capital deficit of $11.9
million at December 31, 2003.  The increase was primarily due to a $21.8 million
increase in accounts payable and accrued expenses  partially offset by the $19.5
million   increase  in  cash  and  cash   equivalents   and   available-for-sale
investments.  The $12.3 million  working  capital  deficit at September 30, 2004
would have been a $3.5 million  working  capital  deficit  excluding the current
portion  of  deferred  revenue  and fees in excess  of the  current  portion  of
deferred member and associate service costs. These amounts will be eliminated by
the  passage of time  without the  utilization  of other  current  assets or the
Company  incurring  other current  liabilities.  The Company does not expect any
difficulty  in meeting its financial  obligations  in the short term or the long
term.

     At  September  30,  2004  the  Company  reported  $68  million   (including
approximately $19 million of loan proceeds related to the Company's tender offer
which had not yet been  utilized)  in cash and cash  equivalents  and  unpledged
investments  compared  to $47.4  million at December  31,  2003.  The  Company's
investments  consist of common  stocks,  investment  grade (rated Baa or higher)
bonds primarily  issued by  corporations,  the United States  Treasury,  federal
agencies,   federally   sponsored   agencies   and   enterprises   as   well  as
mortgage-backed securities and state and municipal tax-exempt bonds.

     The  Company  generally  advances  significant  commissions  at the  time a
Membership is sold. During the nine months ended September 30, 2004, the Company
advanced  commissions,  net of  chargebacks,  of $81.1 million on new Membership
sales compared to $83.7 million for the same period of 2003. Since approximately
95% of Membership fees are collected on a monthly basis, a significant cash flow
deficit is created on a per  Membership  basis at the time a Membership is sold.
Since there are no further  commissions paid on a Membership  during the advance
period,  the Company typically derives  significant  positive cash flow from the
Membership over its remaining life.

     The Company  expenses advance  commissions  ratably over the first month of
the related  Membership.  As a result of this accounting  policy,  the Company's
commission  expenses are all recognized over the first month of a Membership and
there is no commission  expense  recognized for the same  Membership  during the
remainder  of the  advance  period.  The  Company  tracks its  unearned  advance
commission  balances  outstanding in order to ensure the advance commissions are
recovered before any renewal  commissions are paid and for internal  purposes of
analyzing  its  commission  advance  program.  While not  recorded  as an asset,
unearned advance  commission  balances from associates as of September 30, 2004,
and related activity for the nine month period then ended, were:



                                                                                  (Amounts in 000's)
                                                                                      
Beginning unearned advance commission payments (1)...............................   $   191,894
Advance commission payments, net.................................................        81,119
Earned commissions applied.......................................................       (87,027)
Advance commission payment write-offs............................................        (2,075)
                                                                                    -------------
Ending unearned advance commission payments before
  estimated unrecoverable payments (1)...........................................       183,911
Estimated unrecoverable advance commission payments (1)..........................       (27,514)
                                                                                    -------------
Ending unearned advance commission payments, net (1).............................   $   156,397
                                                                                    -------------


         (1) These amounts do not represent fair value, as they do not take into
consideration timing of estimated recoveries.

     The ending unearned advance  commission  payments,  net, above includes net
unearned advance commission payments to non-vested  associates of $33.5 million.
As such, at September 30, 2004 future  commission  payments and related  expense
should be reduced as unearned  advance  commission  payments of $123 million are
recovered.  Commissions  are earned by the associate as Membership  premiums are
earned by the Company,  usually on a monthly basis.  For additional  information
concerning  these commission  advances,  see the Company's Annual report on Form
10-K  under the  heading  Commissions  to  Associates  in Item 7 -  Management's
Discussion and Analysis of Financial Condition and Results of Operations.

     The Company  believes that it has significant  ability to finance  expected
future growth in Membership  sales based on its recurring cash flow and existing
amount of cash and cash  equivalents and unpledged  investments at September 30,
2004 of $68  million  (including  approximately  $19  million  of loan  proceeds
related to the  Company's  tender  offer which had not yet been  utilized).  The
Company  expects to maintain cash and  investment  balances,  including  pledged
investments,  on an on-going basis of approximately  $20 to $30 million in order
to meet expected working capital needs and regulatory capital requirements. Cash
balances in excess of this amount would be used for discretionary  purposes such
as additional  treasury stock purchases to the extent  permitted by the terms of
the Company's amended stock purchase loan.

     On June 11, 2002,  the Company  entered into two line of credit  agreements
totaling $30 million with a commercial  lender  providing  for a treasury  stock
purchase  line and a real estate line for funding of the Company's new corporate
office complex.  The treasury stock line of credit provided for funding of up to
$10 million to finance  treasury stock  purchases and has been repaid.  The real
estate line of $20 million was fully  funded in December  2003 with  interest at
the 30 day LIBOR Rate plus 2.25%,  adjusted  monthly,  and  repayments  began in
December 2003 with monthly  principal  payments of $191,000 plus interest with a
balloon payment on September 30, 2008. The loan is primarily collateralized by a
first  mortgage on the 87 acre  construction  site, the 170,000 square foot home
office complex,  the Company's rights to receive Membership fees on a portion of
its Memberships and by a security interest covering all equipment.  The interest
rate at September 30, 2004 was 3.92%.  The real estate loan  agreement  provides
for financial covenants  substantially the same as those described below for the
amended stock purchase loan.

     During  the 2003  third  quarter,  the  Company  arranged  $25  million  in
additional  financing  from a group of banks,  consisting  of Bank of  Oklahoma,
Comerica Bank and First United Bank and Trust.  The $25 million was fully funded
on November  30,  2003.  The  financing  provided up to $25 million for treasury
stock  purchases  with  scheduled  monthly  principal  payments of $1.4  million
beginning  December  31, 2003  through May 31, 2005 with  interest at the 30 day
LIBOR Rate plus three percent, adjusted monthly. During August 2004, the company
amended the terms of the loan  agreement  with these banks to increase  the loan
amount to $31.5 million.  The amended loan agreement provides for treasury stock
purchases of up to $31.5 million of which the company has $5.9 million available
as of October 26, 2004.  The Company fully funded the loan on September 30, 2004
which  resulted  in a  net  increase  in  credit  of  $19.0  million  above  the
outstanding balance of its existing treasury stock term loan of $12.5 million at
the time.  Proceeds of this loan together with existing cash resources were used
to purchase  treasury  shares.  The  amortization  of the amended  loan has been
modified  to provide for  repayment  over 24 months in equal  monthly  principal
payments  beginning October 31, 2004 and ending September 30, 2006 with the same
interest  rate of the 30 day LIBOR rate plus 3%. The interest  rate at September
30, 2004 was 4.67%. The monthly  principal payment will be $1.3 million compared
to the  monthly  payment on the prior loan of $1.4  million.  The  amended  loan
agreement  continues  all of the covenants of the prior  agreement  with certain
modifications  to permit  additional  stock purchases and/or dividends while the
loan is outstanding generally in an amount no greater than 50% of net income and
modifies the debt service coverage ratio definition slightly.  Additionally $4.8
million (50% of 3rd quarter 2004 net income) is  available  for stock  purchases
and/or dividends.

     The loan is primarily  collateralized  by the  Company's  rights to receive
Membership fees on a portion of its Memberships and a pledge of the stock of its
subsidiaries.  The  definitive  agreement  contains  covenants  prohibiting  the
Company from pledging  assets,  incurring  additional  indebtedness  and selling
assets.  In addition to  customary  events of default,  an  additional  event of
default  occurs if Harland C.  Stonecipher  ceases to be the  chairman and Chief
Executive  Officer  of the  Company  for 90  days.  Pre-payment  of the  loan is
permitted.  The loan agreements contain the following financial  covenants:  (a)
the Company's  quarterly Debt Coverage Ratio (as defined in the loan agreements)
shall not be less than 125%;  (b) the Company's  cancellation  rate on contracts
less than or equal to twelve  months old shall not  exceed 45% on a trailing  12
month basis,  calculated on a quarterly  basis; (c) the Company shall maintain a
rolling twelve month average retention rate of Membership contracts in place for
greater  than  eighteen  months of not less than  70%,  calculated  on a monthly
basis;  (d) the Company  shall not pay  dividends or purchase  treasury  shares,
which during any fiscal quarter, on a combined basis, would exceed fifty percent
(50%) of the Company's  cumulative net income for all previous  fiscal  quarters
beginning  July 1, 2004 less any  dividends or stock  purchases in such previous
fiscal quarters, with provisions for carry forwards of unused availability; and,
(e) the  Company's  tangible  net worth shall not fall below $10 million for the
period of time dating from September 30, 2004, $15 million  beginning  March 31,
2005 and $25 million beginning December 31, 2005.


     Parent Company Funding and Dividends
     Although the Company is the  operating  entity in many  jurisdictions,  the
Company's  subsidiaries  serve as  operating  companies  in various  states that
regulate  Memberships as insurance or specialized  legal expense  products.  The
most significant of these wholly owned subsidiaries are Pre-Paid Legal Casualty,
Inc.  ("PPLCI")  and Pre-Paid  Legal  Services Inc. of Florida  ("PPLSIF").  The
ability  of PPLCI and  PPLSIF to  provide  funds to the  Company is subject to a
number of  restrictions  under various  insurance laws in the  jurisdictions  in
which PPLCI and PPLSIF conduct business,  including limitations on the amount of
dividends  and  management  fees that may be paid and  requirements  to maintain
specified levels of capital and reserves.  In addition PPLCI will be required to
maintain its stockholders'  equity at levels sufficient to satisfy various state
or  provincial  regulatory  requirements,  the  most  restrictive  of  which  is
currently $3 million. Additional capital requirements of PPLCI or PPLSIF, or any
of the Company's  regulated  subsidiaries,  will be funded by the Company in the
form of capital  contributions or surplus debentures.  During February 2004, the
Company  made a capital  contribution  to a  wholly-owned  subsidiary  of PPLCI,
Pre-Paid  Legal  Services  of  Tennessee,  Inc.  in the amount of  $600,000.  At
September  30,  2004,  PPLSIF  did not  have  funds  available  for  payment  of
substantial dividends without the prior approval of the insurance  commissioner.
At September 30, 2004 PPLCI had approximately  $750,000 available for payment of
an ordinary dividend.

     Contractual Obligations
     There  have been no  material  changes  outside of the  ordinary  course of
business in the Company's  contractual  obligations  from those disclosed in the
Company's annual report on Form 10-K for the year ended December 31, 2003, other
than as it relates to the amended  treasury  stock term loan as described  above
which increased the amount of the Company's  indebtedness by $19.0 million,  but
reduced the Company's  monthly payment  obligation by $100,000 as a result of an
extension of the repayment period.


Critical Accounting Policies

     Preparing  financial  statements  requires management to make estimates and
assumptions  that affect the reported amounts of assets,  liabilities,  revenues
and expenses.  These  estimates  and  assumptions  are affected by  management's
application  of  accounting  policies.  If these  estimates or  assumptions  are
incorrect, there could be a material change in the Company's financial condition
or operating results. Many of these "critical accounting policies" are common in
the  insurance  and financial  services  industries;  others are specific to the
Company's business and operations.  The Company's critical  accounting  policies
include  estimates  relating to revenue  recognition  related to Membership  and
associate  fees,  deferral of Membership and associate  related  costs,  expense
recognition  related to commissions to associates,  accrual of incentive  awards
payable  and  accounting  for  legal  contingencies.  Each of  these  accounting
policies and the application of critical  accounting  policies and estimates was
discussed  in the  Company's  Annual  Report  on Form  10-K for the  year  ended
December 31,  2003.  There were no  significant  changes in the  application  of
critical  accounting policies or estimates during the first nine months of 2004.
The Company is not aware of any reasonably likely events or circumstances  which
would result in different  amounts being reported that would  materially  affect
its financial condition or results of operations.

Capital Plans

     The Company recently completely a tender offer to repurchase 980,518 shares
of its  Common  Stock at a price of $26 per  share.  The  Company  continues  to
evaluate  possible  additional share  repurchases and expects to resume its open
market  repurchase  program in the near future as it has existing  authorization
from the Board to purchase  an  additional  969,082  shares.  The  Company  also
continues  to evaluate  additional  sources of  financing  that may enable it to
accelerate the repurchase program at prices management  believes are attractive.
The  Company  also  continues  to  evaluate  the  possibility  of  paying a cash
dividend.  Any decisions on additional  share  repurchases  or dividends will be
based on the  Company's  financial  condition,  available  resources  and market
conditions,  as well as compliance  with the covenants in the Company's  amended
treasury stock term loan which limit the Company's  ability to repurchase shares
or pay cash dividends.


Forward-Looking Statements

     All statements in this report concerning Pre-Paid Legal Services, Inc. (the
"Company") other than purely historical  information,  including but not limited
to,   statements   relating  to  the  Company's  future  plans  and  objectives,
discussions  with the  staff of the SEC,  expected  operating  results,  and the
assumptions  on which such  forward-looking  statements  are  based,  constitute
"Forward-Looking Statements" within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based
on the  Company's  historical  operating  trends and  financial  condition as of
September 30, 2004 and other information currently available to management.  The
Company  cautions  that the  Forward-Looking  Statements  are subject to all the
risks and uncertainties  incident to its business,  including but not limited to
risks  described  below.   Moreover,   the  Company  may  make  acquisitions  or
dispositions of assets or businesses,  enter into new marketing  arrangements or
enter into financing transactions. None of these can be predicted with certainty
and, accordingly, are not taken into consideration in any of the Forward-Looking
Statements  made herein.  For all of the foregoing  reasons,  actual results may
vary  materially  from the  Forward-Looking  Statements.  The Company assumes no
obligation  to  update  the  Forward-Looking  Statements  to  reflect  events or
circumstances occurring after the date of the statement.

Risk Factors

     There  are a  number  of risk  factors  that  could  affect  our  financial
condition or results of operations. See Note 2 - Contingencies and Part II, Item
1 - Legal  Proceedings.  Please  refer to page 39 and 40 of the  Company's  2003
Annual Report on Form 10-K for a description of other risk factors.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     The  Company's  consolidated  balance  sheets  include a certain  amount of
assets and liabilities  whose fair values are subject to market risk. Due to the
Company's significant  investment in fixed-maturity  investments,  interest rate
risk  represents  the  largest  market  risk  factor   affecting  the  Company's
consolidated financial position.  Increases and decreases in prevailing interest
rates  generally  translate into decreases and increases in fair values of those
instruments.  Additionally,  fair values of interest rate sensitive  instruments
may be  affected by the  creditworthiness  of the  issuer,  prepayment  options,
relative  values of  alternative  investments,  liquidity of the  instrument and
other general market conditions.

     As of September 30, 2004,  substantially  all of the Company's  investments
were in  investment  grade  (rated  Baa or higher)  fixed-maturity  investments,
interest-bearing   money  market  accounts  and  a   collateralized   repurchase
agreement.  The  Company  does not hold any  investments  classified  as trading
account assets or derivative financial instruments.

     The table below summarizes the estimated effects of hypothetical  increases
and  decreases  in interest  rates on the  Company's  fixed-maturity  investment
portfolio. It is assumed that the changes occur immediately and uniformly,  with
no effect  given to any steps  that  management  might take to  counteract  that
change. The hypothetical  changes in market interest rates reflect what could be
deemed best and worst case  scenarios.  The fair values  shown in the  following
table are based on  contractual  maturities.  Significant  variations  in market
interest  rates  could  produce  changes  in the  timing  of  repayments  due to
prepayment  options  available.  The  fair  value of such  instruments  could be
affected and, therefore, actual results might differ from those reflected in the
following table (dollars in 000's):





                                                                         Hypothetical change in     Estimated fair
                                                                             interest rate        after hypothetical
                                                             Fair Value    (bp=basis points)     change in interest rate
                                                             ----------  ----------------------  -----------------------
                                                                                          
Fixed-maturity investments at September 30, 2004 (1)........ $   18,551     100 bp increase           $  17,502
                                                                            200 bp increase              16,470
                                                                             50 bp decrease              18,936
                                                                            100 bp decrease              19,374


Fixed-maturity investments at December 31, 2003 (1).........  $  27,052     100 bp increase           $  26,009
                                                                            200 bp increase              24,977
                                                                             50 bp decrease              27,451
                                                                            100 bp decrease              27,904
--------------------


(1)  Excluding short-term investments with a fair value of $2.5 and $2.4 million
     at September 30, 2004 and December 31, 2003, respectively.

     The table above illustrates,  for example,  that an instantaneous 200 basis
     point increase in market  interest rates at September 30, 2004 would reduce
     the estimated  fair value of the Company's  fixed-maturity  investments  by
     approximately  $2.1  million  at  that  date.  At  December  31,  2003,  an
     instantaneous  200 basis point increase in market interest rates would have
     reduced  the  estimated   fair  value  of  the   Company's   fixed-maturity
     investments  by  approximately  $2.1 million at that date.  The  definitive
     extent of the interest rate risk is not  quantifiable or predictable due to
     the variability of future interest rates,  but the Company does not believe
     such risk is material.

     The  Company  primarily  manages  its  exposure  to  interest  rate risk by
purchasing  investments that can be readily  liquidated should the interest rate
environment begin to significantly change.

     Interest Rate Risk
     The Company is exposed to market risk related to changes in interest rates.
As of  September  30,  2004,  the  Company  had $49.6  million in notes  payable
outstanding  at interest  rates indexed to the 30 day LIBOR rate that exposes it
to the risk of increased  interest costs if interest rates rise.  Assuming a 100
basis  point  increase  in  interest  rates on the  floating  rate debt,  annual
interest expense would increase by approximately  $496,000.  As of September 30,
2004,  the Company had not entered into any interest rate swap  agreements  with
respect to the term loans.

     Foreign Currency Exchange Rate Risk
     Although  the  Company is exposed to foreign  currency  exchange  rate risk
inherent  in  revenues,  net income and assets and  liabilities  denominated  in
Canadian dollars, the potential change in foreign currency exchange rates is not
a substantial  risk, as approximately  1% of the Company's  revenues are derived
outside of the United States.

ITEM 4. CONTROLS AND PROCEDURES

     The Company's  Principal  Executive Officer and Principal Financial Officer
have  reviewed and  evaluated  the  effectiveness  of the  Company's  disclosure
controls and  procedures (as defined in Exchange Act Rule  240.13a-14(c))  as of
the end of the period  covered by this  report.  Based on that  evaluation,  the
Principal  Executive Officer and the Principal  Financial Officer have concluded
that the Company's current  disclosure  controls and procedures are effective to
ensure that  information  required to be disclosed by the Company in the reports
that it  files  or  submits  under  the  Exchange  Act is  recorded,  processed,
summarized and reported, within the time periods specified in the Securities and
Exchange Commission's rules and forms.


                           PART II. OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS.

     See Note 2 of the Notes to Consolidated  Financial  Statements  included in
Part I, Item 1 of this report for information with respect to legal proceedings.


ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

     Issuer Purchases of Equity Securities

     The following table provides information about the Company's purchases of
     stock in the open market during the third quarter of 2004.



                                                             Total Number of       Maximum Number of
                                                           Shares Purchased as    Shares that May Yet
                         Total Number                        Part of Publicly     Be Purchased Under
                           of Shares      Average Price     Announced Plans or       the Plans or
        Period             Purchased      Paid per Share         Programs            Programs (1)
----------------------   --------------  ----------------  --------------------   -------------------
                                                                                 
July 2004.............         32,800        $  23.25              32,800                967,200
August 2004...........         17,600           23.23              17,600              1,949,600
September 2004........        980,518           26.12             980,518                969,082
                        ---------------  ----------------  --------------------
Total.................      1,030,918        $  25.98           1,030,918
                        ---------------  ----------------  --------------------
-----------


(1)  The Company  announced on April 6, 1999, a treasury stock purchase  program
     authorizing  management  to acquire up to 500,000  shares of the  Company's
     common stock in the open market.  The Board of Directors  has  subsequently
     from time to time  increased  such  authorization  from  500,000  shares to
     10,000,000  shares.  The  most  recent   authorization  was  for  1,000,000
     additional  shares on  August 9, 2004 and there has been no time  limit set
     for  completion  of  the  repurchase  program.  In  addition,  the  Company
     completed a tender offer for 980,518 shares in September 2004.

See Part I, Item 2, "Management's Discussion and Analysis of Financial Condition
and Results of  Operation-Liquidity  and Capital Resources" for a description of
loan  covenants  that limit the Company's  ability to repurchase  shares and pay
dividends.




ITEM 6.  EXHIBITS.

(a) Exhibits:

  Exhibit No.         Description
-------------         -----------

3.1    Amended and Restated Certificate  of  Incorporation  of the  Company,  as
       amended (Incorporated by reference to Exhibit 4.1 of the Company's Report
       on Form 8-K dated January 10, 1997)

3.2    Amended and Restated Bylaws of the Company (Incorporated  by reference to
       Exhibit 3.1 of the  Company's Report  on  Form 10-Q for  the period ended
       June 30, 2003)

*10.1  Employment Agreement effective  January 1, 1993  between  the Company and
       Harland C. Stonecipher (Incorporated  by reference to Exhibit 10.1 of the
       Company's Annual Report on Form  10-KSB for the year ended  December  31,
       1992)

*10.2  Agreements between Shirley Stonecipher,  New York Life Insurance  Company
       and the  Company regarding life  insurance  policy  covering  Harland  C.
       Stonecipher (Incorporated by reference to Exhibit  10.21 of the Company's
       Annual Report on Form 10-K for the year ended December 31, 1985)

*10.3  Amendment dated January 1, 1993 to Split Dollar Agreement between Shirley
       Stonecipher  and the  Company  regarding  life insurance policy  covering
       Harland C.  Stonecipher (Incorporated by reference to Exhibit 10.3 of the
       Company's Annual Report on Form  10-KSB for the year ended  December  31,
       1992)

*10.4  Form of New Business Generation Agreement Between the Company and Harland
       C.  Stonecipher  (Incorporated  by  reference to  Exhibit  10.22  of  the
       Company's  Annual  Report on  Form  10-K for  the year ended December 31,
       1986)

*10.5  Amendment to New  Business Generation  Agreement  between the Company and
       Harland C. Stonecipher effective January, 1990 (Incorporated by reference
       to Exhibit  10.12  of  the Company's Annual Report on Form 10-KSB for the
       year ended December 31, 1992)

*10.6  Amendment No. 2 to New Business Generation Agreement  between the Company
       and  Harland  C.  Stonecipher effective January,  1990  (Incorporated  by
       reference to Exhibit 10.13 of the Company's  Annual  Repor t on Form 10-K
       for the year ended December 31, 2002)

*10.7  Stock Option  Plan, as  amended  effective  May  2000   (Incorporated  by
       reference to Exhibit 10.6 of the Company's Annual Report on Form 10-K for
       the year ended December 31, 2000)

10.8   Loan agreement dated June 11, 2002 between Bank of Oklahoma, N.A. and the
       Company  (Incorporated  by  reference  to  Exhibit  10.1 of the Company's
       Quarterly Report on Form 10-Q for the six-months ended June 30, 2002)

10.9   Security  Agreement dated June 11, 2002 between Bank of Oklahoma, N.A.and
       the Company  (Incorporated  by reference to Exhibit 10.2 of the Company's
       Quarterly Report on Form 10-Q for the six months ended June 30, 2002)

10.10  Form of Mortgage dated July 23, 2002 between  Bank of  Oklahoma, N.A. and
       the Company (Incorporated  by reference to Exhibit 10.3 of the  Company's
       Quarterly Report on Form 10-Q for the six months ended June 30, 2002)

*10.11 Deferred compensation plan effective November 6, 2002  (Incorporated by
       reference to Exhibit 10.14 of the Company's  Annual  Report  on Form 10-K
       for the year ended December 31, 2002)

10.12  Loan Agreement dated  September 19, 2003 between  Registrant  and Bank of
       Oklahoma, N.A., Comerica Bank and First United Bank & Trust (Incorporated
       by reference to Exhibit 10.1 of the Company's Report on Form 10-Q for the
       period ended September 30, 2003)

10.13  First  Amendment to Loan  Agreement dated August 26, 2004 among  Pre-Paid
       Legal Services,  Inc.,  Bank of  Oklahoma  N.A., Comerica  Bank and First
       United Bank & Trust. (Incorporated by  reference to Exhibit (b)(i) to the
       Company's Schedule TO filed on August 27, 2004)

10.14  First Amendment to Security Agreement dated August 26,2004 among Pre-Paid
       Legal  Services,  Inc.,  Bank of Oklahoma,  N.A., Comerica Bank and First
       United Bank & Trust (Incorporated  by reference to Exhibit(b)(iii) to the
       Company's Schedule TO filed on August 27, 2004)

10.15  First Amendment to Pledge  Agreement dated August 26, 2004 among Pre-Paid
       Legal  Services, Inc., Bank of Oklahoma,  N.A.,  Comerica  Bank and First
       United Bank & Trust (Incorporated  by reference to Exhibit (b)(iv) to the
       Company's Schedule TO filed on August 27, 2004)

31.1   Certification of Harland C. Stonecipher, Chairman,Chief Executive Officer
       and  President, Pursuant to  Rule 13a-14(a) under the Securities Exchange
       Act of 1934, filed under Exhibit 31 of Item 601 of Regulation S-K.

31.2   Certification of Steve  Williamson, Chief Financial Officer, Pursuant to
       Rule  13a-14(a)  under the  Securities  Exchange Act of 1934, filed under
       Exhibit 31 of Item 601 of Regulation S-K.

32.1   Certification of Harland C. Stonecipher, Chairman,Chief Executive Officer
       and President, Pursuant to 18 U.S.C. Section 1350, filed under Exhibit 32
       of Item 601 of Regulation S-K.

32.2   Certification of Steve Williamson, Chief Financial Officer,Pursuant to 18
       U.S.C.Section 1350, filed under Exhibit 32 of Item 601 of Regulation S-K.
--------------------
* Constitutes a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this report.



                                   SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                          PRE-PAID LEGAL SERVICES, INC.

Date: October 26, 2004    /s/ Harland C. Stonecipher
                          ------------------------------------------
                          Harland C. Stonecipher
                          Chairman, Chief Executive
                          Officer and President
                          (Principal Executive Officer)

Date: October 26, 2004    /s/ Randy Harp
                          ------------------------------------------
                          Randy Harp
                          Chief Operating Officer
                          (Duly Authorized Officer)

Date: October 26, 2004    /s/ Steve Williamson
                          ------------------------------------------
                          Steve Williamson
                          Chief Financial Officer
                          (Principal Financial and
                          Accounting Officer)





                                  Exhibit 31.1

                                  CERTIFICATION

I, Harland C. Stonecipher, Chief Executive Officer, certify that:

(1)  I have  reviewed  this  quarterly  report  on Form 10-Q of  Pre-Paid  Legal
     Services, Inc.;

(2)  Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  Omitted pursuant to Exchange Act Release 34-47986

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

(5)  The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.


Date: October 26, 2004    /s/ Harland C. Stonecipher
                          -----------------------------------------
                          Harland C. Stonecipher
                          Chairman, Chief Executive
                          Officer and President






                                  Exhibit 31.2

                                  CERTIFICATION

I, Steve Williamson, Chief Financial Officer, certify that:

(1)  I have  reviewed  this  quarterly  report  on Form 10-Q of  Pre-Paid  Legal
     Services, Inc.;

(2)  Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  Omitted pursuant to Exchange Act Release 34-47986

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

(5)  The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.


Date: October 26, 2004    /s/ Steve Williamson
                          ------------------------------------------
                          Steve Williamson
                          Chief Financial Officer






                                  Exhibit 32.1

                Certification Pursuant to 18 U.S.C. Section 1350


     Pursuant to 18 U.S.C.  ss. 1350, the undersigned  officer of Pre-Paid Legal
Services,  Inc. (the "Company"),  hereby certifies that the Company's  Quarterly
Report on Form 10-Q for the quarter  ended  September  30,  2004 (the  "Report")
fully complies with the  requirements  of Section 13(a) or 15(d), as applicable,
of the Securities Exchange Act of 1934 and that the information contained in the
Report fairly presents,  in all material respects,  the financial  condition and
results of operations of the Company.

Date: October 26, 2004    /s/ Harland C. Stonecipher
                          -------------------------------------------
                          Harland C. Stonecipher
                          Chairman, Chief Executive
                          Officer and President





                                  Exhibit 32.2

                Certification Pursuant to 18 U.S.C. Section 1350


     Pursuant to 18 U.S.C.  ss. 1350, the undersigned  officer of Pre-Paid Legal
Services,  Inc. (the "Company"),  hereby certifies that the Company's  Quarterly
Report on Form 10-Q for the quarter  ended  September  30,  2004 (the  "Report")
fully complies with the  requirements  of Section 13(a) or 15(d), as applicable,
of the Securities Exchange Act of 1934 and that the information contained in the
Report fairly presents,  in all material respects,  the financial  condition and
results of operations of the Company.

Date: October 26, 2004    /s/ Steve Williamson
                          -------------------------------------------
                          Steve Williamson
                          Chief Financial Officer