SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a) of the 
                       Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule 
      14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material under Rule 14a-12

                             ASB FINANCIAL CORP.
              ------------------------------------------------
              (Name of Registrant as Specified In Its Charter)


  ________________________________________________________________________
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)    Title of each class of securities to which transaction applies:
            _______________________________________________________________

      2)    Aggregate number of securities to which transaction applies:
            _______________________________________________________________

      3)    Per unit price or other underlying value of transaction 
            computed pursuant to Exchange Act Rule 0-11 (Set forth the 
            amount on which the filing fee is calculated and state how it 
            was determined):
            _______________________________________________________________

      4)    Proposed maximum aggregate value of transaction:
            _______________________________________________________________

      5)    Total fee paid:
            _______________________________________________________________

[ ]   Fee paid previously with preliminary materials.
[ ]   Check box if any part of the fee is offset as provided by Exchange 
      Act Rule 0-11(a)(2) and identify the filing for which the offsetting 
      fee was paid previously.  Identify the previous filing by 
      registration statement number, or the Form or Schedule and the date 
      of its filing.

      1)    Amount Previously Paid:
            ______________________________________

      2)    Form, Schedule or Registration Statement No.:
            ______________________________________

      3)    Filing Party:
            ______________________________________

      4)    Date Filed:
            ______________________________________


  


                             ASB FINANCIAL CORP.
                           503 Chillicothe Street
                           Portsmouth, Ohio  45662
                               (740) 354-3177

                  NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

      The 2005 Annual Meeting of Shareholders of ASB Financial Corp. ("ASB") 
will be held at the Scioto County Welcome Center, 342 Second Street, 
Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m., local time (the 
"Annual Meeting"), for the following purposes, all of which are more 
completely set forth in the accompanying Proxy Statement:

      1.    To elect six directors of ASB for terms expiring in 2006;

      2.    To ratify the selection of Grant Thornton LLP as the auditor of 
            ASB for the current fiscal year; and

      3.    To transact such other business as may properly come before the 
            Annual Meeting or any adjournments thereof.

      Only ASB shareholders of record at the close of business on August 31, 
2005, will be entitled to receive notice of and to vote at the Annual Meeting 
and at any adjournment thereof.  Whether or not you expect to attend the 
Annual Meeting, we urge you to consider the accompanying Proxy Statement 
carefully and to SIGN, DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT 
YOUR SHARES MAY BE VOTED IN ACCORDANCE WITH YOUR WISHES AND THE PRESENCE OF A 
QUORUM MAY BE ASSURED.  Submitting a Proxy does not affect your right to vote 
in person in the event you attend the Annual Meeting.


                                       By Order of the Board of Directors




Portsmouth, Ohio                       Robert M. Smith, President
September 23, 2005


  


                             ASB FINANCIAL CORP.
                           503 Chillicothe Street
                           Portsmouth, Ohio  45662
                               (740) 354-3177

                               PROXY STATEMENT


                                   PROXIES

      The Board of Directors of ASB Financial Corp. ("ASB" or the "Company") 
is soliciting the enclosed Proxy for use at the 2005 Annual Meeting of 
Shareholders of ASB to be held at the Scioto County Welcome Center, 342 
Second Street, Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m., 
local time, and at any adjournment thereof (the "Annual Meeting").  The Proxy 
will not be used for any other meeting.  

      Each properly executed Proxy received prior to the Annual Meeting and 
not revoked will be voted as directed by the shareholder or, in the absence 
of specific instructions to the contrary, will be voted:

            FOR the reelection of William J. Burke, Gerald R. Jenkins, 
            Christopher H. Lute, Larry F. Meredith, Louis M. Schoettle and 
            Robert M. Smith as directors of ASB for terms expiring in 2006; 
            and

            FOR the ratification of the selection of Grant Thornton LLP 
            ("Grant Thornton") as the auditor of ASB for the current fiscal 
            year.

      Without affecting any vote previously taken, you may revoke your Proxy 
by either (i) submitting a later dated proxy or a written revocation which is 
received by ASB before the Proxy is exercised or (ii) attending the Annual 
Meeting and voting in person or giving notice of revocation in open meeting 
before the Proxy is exercised.  Attending the Annual Meeting will not, by 
itself, revoke a Proxy.

      Proxies may be solicited by the directors, officers and other employees 
of ASB and its subsidiary, American Savings Bank, fsb ("American"), in person 
or by telephone, telegraph, mail, facsimile or electronic mail only for use 
at the Annual Meeting.  ASB will bear the cost of preparing, assembly, 
printing and mailing this Proxy Statement and the enclosed Proxy and will pay 
all other costs in the solicitation of Proxies by the Board of Directors.

      Only ASB shareholders of record at the close of business on August 31, 
2005, are entitled to vote at the Annual Meeting.  Each shareholder will be 
entitled to cast one vote for each share then owned.  According to ASB's 
records, as of August 31, 2005, there were 1,589,084 votes entitled to be 
cast at the Annual Meeting.

      This Proxy Statement is first being mailed to ASB shareholders on or 
about September 23, 2005.


  


                                REQUIRED VOTE

Election of Directors

      Each ASB shareholder is entitled to cast one vote for each share owned 
on August 31, 2005.  Under Ohio law and ASB's Code of Regulations (the 
"Regulations"), the following proposals must receive the corresponding vote 
to be adopted:

                   Proposal                           Required vote
                   --------                           -------------

      1)  Election of directors              The six nominees receiving the 
                                             greatest number of votes will be 
                                             elected to the Board of 
                                             Directors.

      2)  Ratification of the selection      The affirmative vote of a
          of Grant Thornton as the           majority of the shares
          auditor of ASB for the current     represented in person or by
          fiscal year                        proxy at the Annual Meeting is
                                             necessary to ratify the 
                                             selection of Grant Thornton as 
                                             the auditor of ASB.

      If you hold shares in "street name," you should review the information 
provided to you by your nominee (such as your broker or bank).  This 
information will describe the procedures you must follow to instruct the 
nominee how to vote the street name shares and how to revoke previously given 
instructions.

      If your shares are held in street name and you do not return a proxy 
card, broker/dealers have the authority, under applicable rules of the self-
regulatory organizations of which they are members, to vote your shares in 
their discretion on certain routine matters.  The election of directors and 
the ratification of auditors are considered routine.  Consequently, if you do 
not provide a proxy to vote your shares, your brokerage firm may elect to 
vote or not vote your shares for you.  Proxies signed and submitted by 
broker/dealers which have not been voted are referred to as "non-votes."  
Broker non-votes and Proxies as to which the authority to vote is withheld 
are counted toward the establishment of a quorum, but are not counted toward 
the election of directors or the ratification of the selection of auditors.  
A non-vote or an abstention on the ratification of the selection of the 
auditor has the same effect as a vote against such proposal.

      If you sign and date a Proxy but do not specify how you wish for it to 
be voted, it will be voted FOR the reelection of the six nominees for 
director and FOR the ratification of the selection of Grant Thornton as ASB's 
auditor for the current fiscal year.


  2


                           OWNERSHIP OF ASB SHARES

      The following table provides certain information regarding the number 
of ASB common shares beneficially owned by ASB's directors and executive 
officers as of August 31, 2005:




                                                             Percent of
Name (1)                       Number of shares (2)    shares outstanding (3)
--------                       --------------------    ----------------------

                                                         
William J. Burke                    40,500 (4)                  2.55
Gerald R. Jenkins                  116,700 (5)                  7.34
Christopher H. Lute                  4,500 (6)                  0.28
Larry F. Meredith                    2,100 (7)                  0.13
Louis M. Schoettle                  59,400 (8)                  3.74
Robert M. Smith                    117,707 (9)                  7.41
All directors and executive 
 officers of ASB 
 as a group (10 persons)           427,169 (10)                26.74


--------------------
  Each of the persons listed in this table may be contacted at ASB's 
      address.
  All shares are owned directly with sole voting or investment power 
      unless otherwise indicated by footnote.
  Assumes a total of 1,589,084 common shares outstanding, plus the 
      number of shares such person or group has the right to acquire within 
      60 days upon the exercise of options granted under the ASB Financial 
      Corp. 1995 Stock Option and Incentive Plan, if any.
  Includes 27,000 phantom shares held in the Deferred Compensation Plan 
      of American Savings Bank, fsb (the "Deferred Compensation Plan") 
      which represent common shares that may be acquired under the plan in 
      the next 60 days.
  Includes 66,300 shares as to which Mr. Jenkins has shared voting and 
      investment power and 18,000 phantom shares held in the Deferred 
      Compensation Plan which represent common shares that may be acquired 
      under the plan in the next 60 days.
  Includes 1,200 phantom shares held in the Deferred Compensation Plan 
      which represent common shares that may be acquired under the plan in 
      the next 60 days.
  Includes 1,200 shares which may be acquired upon the exercise of 
      options and 900 phantom shares held in the Deferred Compensation Plan 
      which represent common shares that may be acquired under the plan in 
      the next 60 days.
  Includes 21,600 shares as to which Dr. Schoettle has shared voting and 
      investment power, and 12,600 phantom shares held in the Deferred 
      Compensation Plan which represent common shares that may be acquired 
      under the plan in the next 60 days.
  Includes 26,507 shares held in the ASB Financial Corp. Employee Stock 
      Ownership Plan (the "ESOP") as to which Mr. Smith has shared investment 
      power, 4,200 shares held by the ASB Management Recognition Plan (the 
      "MRP") as to which Mr. Smith has shared voting power as Trustee of the 
      MRP, 68,100 shares as to which Mr. Smith has shared voting and 
      investment power, and 12,300 phantom shares held in the Deferred 
      Compensation Plan which represent common shares that may be acquired 
      under the plan in the next 60 days.
 Includes 8,420 shares which may be acquired upon the exercise of 
      options, 65,349 shares held in the ESOP, 72,000 phantom shares held in 
      the Deferred Compensation Plan which represent common shares that may 
      be acquired under the plan in the next 60 days and 183,900 shares over 
      which a person has shared voting or investment power.




  3


      The following table sets forth certain information regarding the only 
persons known to ASB to beneficially own more than five percent of the 
outstanding common shares of ASB as of August 31, 2005:




                                                              Percent of 
Name and address                      Number of shares    shares outstanding
----------------                      ----------------    ------------------

                                                          
First Bankers Trust Services, Inc.      225,646 (1)             14.20
  1201 Broadway
  Quincy, Illinois 62301

ASB Financial Corp. Employee            153,646 (1)              9.67
 Stock Ownership Plan
  1201 Broadway
  Quincy, Illinois 62301

Robert M. Smith                         117,707 (2)              7.41
  503 Chillicothe Street
  Portsmouth, Ohio 45662

Gerald R. Jenkins                       116,700 (3)              7.34
  503 Chillicothe Street
  Portsmouth, Ohio 45662


--------------------
  Includes 153,646 shares held as Trustee for the ESOP as to which 
      First Bankers Trust Services, Inc. has limited investment power and 
      72,000 shares held as Trustee of the Deferred Compensation Plan as to 
      which First Bankers Trust Services, Inc. has sole investment power.  
      139,646 shares held in the ESOP have been allocated to the accounts 
      of participants and there are 14,000 unallocated shares.  The ESOP 
      Trustee has voting power over shares that have been allocated to the 
      account of an ESOP participant but as to which no voting instructions 
      are given by the participant.
  See footnote (9) in the preceding table.
  See footnote (5) in the preceding table.



                 ELECTION OF DIRECTORS AND BOARD INFORMATION

      There are six members of ASB's Board of Directors, each of whom is 
selected to serve for one-year terms and until their respective successors 
are duly elected and qualified.  Although ASB is no longer listed on The 
NASDAQ National Market ("NASDAQ"), it uses NASDAQ's independence standards 
to determine the independence of its directors.  The Board has determined 
that each of the directors, with the exception of Mr. Smith, is an 
"independent director" under NASDAQ independence standards.


  4


Nominations Process and Candidate Selection

      ASB's Nominating Committee oversees the nominations process and 
recommends to the Board a slate of nominees for election as directors.  The 
members of the Nominating Committee are Mr. Burke, Mr. Jenkins, Mr. Lute, 
Mr. Meredith and Mr. Schoettle, each of whom is independent.  The 
Nominating Committee operates pursuant to a charter that sets forth its 
various responsibilities regarding the nominations process.  A copy of the 
Nominating Committee Charter was attached as Exhibit A to the Proxy 
Statement for the 2004 annual meeting of shareholders.  The charter is not 
available on ASB's website.  

      The Nominating Committee has not established a formal process for 
identifying and evaluating nominees due to the committee's desire to 
approach the process according to the composition of the Board at the time.  
However, the process for identifying and evaluating nominees is generally 
as follows:  In the case of incumbent directors, the Nominating Committee 
reviews each director's overall service to ASB during his term of service, 
including the number of meetings attended, level of participation and 
quality of performance and the director's desire to continue to serve.  The 
Nominating Committee will then either nominate the incumbent director for 
reelection or, if the committee feels a new director is necessary or 
desirable, will use its network of contacts to compile a list of potential 
candidates.  The committee then meets to discuss and consider each 
candidate's qualifications and chooses the nominees by majority vote.

      The Nominating Committee does not have any specific criteria that it 
believes nominees for election as directors of ASB must meet.  However, the 
committee generally looks for candidates who will be most effective in 
meeting the long term interests of ASB and its shareholders, who possess 
high personal values, integrity and judgment and who have an understanding 
of the environment in which ASB and American do business.  Factors such as 
financial and business development expertise and business experience are 
all considered when evaluating potential nominees.  In the case of new 
director candidates, the committee also considers whether the nominee would 
be independent.

      As provided in its charter, the Nominating Committee will receive and 
evaluate director candidates recommended by shareholders.  Other than as 
set forth in the charter, the Nominating Committee does not have any 
policies regarding the consideration of such recommendations.  The lack of 
policies regarding shareholder recommendations is primarily due to ASB's 
lack of experience with such recommendations and the need to evaluate any 
shareholder recommendations on a case-by-case basis.

      A shareholder who wishes to make a recommendation for a director 
candidate should contact the Board of Directors in the manner described in 
this Proxy Statement under the heading "Shareholder Communications with 
Directors."  Any shareholder wishing to make a formal nomination for a 
director candidate must follow the procedures set forth in Section 2.03 of 
ASB's Regulations. This section requires that nominees for election as 
directors may be proposed only by the directors or by a shareholder 
entitled to vote for directors if the shareholder has submitted a written 
nomination to the Secretary of ASB by the later of the August 15th 
immediately preceding the annual meeting of shareholders or the sixtieth 
day before the first anniversary of the most recent annual meeting of 
shareholders held for the election of directors.  Each written nomination 
must state the name, age, business or residence address of the nominee, the 
principal 


  5


occupation or employment of the nominee, the number of common shares of ASB 
owned either beneficially or of record by the nominee and the length of 
time such shares have been so owned.

Election of Directors

      Pursuant to the Nominating Committee's recommendation, the Board of 
Directors proposes the election of the following persons to serve as 
directors of ASB until the 2006 annual meeting of shareholders and until 
their successors are duly elected and qualified:




                                      Director of
      Name                    Age      ASB since
      ----                    ---     -----------

                                   
      William J. Burke        64         1995
      Gerald R. Jenkins       70         1995
      Christopher H. Lute     56         2003
      Larry F. Meredith       64         2003
      Louis M. Schoettle      79         1995
      Robert M. Smith         59         1995


      Mr. Burke is a director, the chief executive officer and the marketing 
manager of OSCO Industries, Inc., a manufacturing company which has its 
principal place of business in Portsmouth, Ohio.  He has been employed by 
OSCO Industries, Inc., since 1967.

      Mr. Jenkins retired in 1998 as the President and Chief Executive 
Officer of ASB and American.  Prior to becoming President of American in 
1983, he held various positions at American including Secretary and Vice 
President.  

      Mr. Lute is Chairman and Chief Executive Officer of Lute Plumbing 
Supply, Inc., a wholesale distributor of plumbing, heating, cooling, kitchen 
and bath products with facilities in Ohio, Kentucky, Indiana and West 
Virginia, and served as President and Chief Executive Officer from 1979 until 
2005.  Mr. Lute is also a past Chairman of the Southern Ohio Growth 
Partnership and is President of WIT & Co., a national buying group.  Mr. Lute 
also serves on the board of the Southern Ohio Museum and Cultural Center.

      Mr. Meredith is a consultant to the Pike County Board of Mental 
Retardation and Developmental Disabilities and is a part-time instructor at 
Shawnee State University.  Mr. Meredith served as a director of The Waverly 
Building and Loan Company from 1997 until its acquisition by American in 
2002.  He has previously served as Superintendent of Pike County Schools, 
Supervisor of Scioto County Schools and a member of the Eastern Board of 
Education.

      Dr. Schoettle is a physician.  He retired from active practice in 1994 
after over 35 years of practicing medicine in Portsmouth.  Dr. Schoettle also 
owns and operates a 1,100 acre farm.

      Mr. Smith has been employed by American since 1966 and has served as 
the President and Chief Executive Officer of American and ASB since 1998.  
Prior positions held by Mr. Smith with American include Secretary, Treasurer 
and Executive Vice President.  Mr. Smith also serves on the board of the Ohio 
Bankers League and served as a director of Intrieve, Incorporated until April 
2005.


  6


      If any nominee is unable to stand for election, any Proxies granting 
authority to vote for that nominee will be voted for a substitute nominee 
recommended by the Board of Directors.

      Your Board of Directors recommends that you vote FOR the reelection 
of the above-named nominees.

      Each of the directors of ASB is also a director of American.  Messrs. 
Burke, Jenkins, Schoettle and Smith became directors of ASB in connection 
with the conversion of American from mutual to stock form and the formation 
of ASB as the holding company for American in 1995.  Mr. Lute was appointed 
to the Board of ASB in April 2003 when the Board increased the number of 
directors from five to six and Mr. Meredith was elected as a director of 
ASB at the 2003 annual meeting of shareholders.

Meetings and Committees of Directors

      The Board of Directors of ASB met thirteen times for regularly 
scheduled and special meetings during the year ended June 30, 2005.  Each 
director attended at least 75% of the aggregate of such meetings and the 
meetings of the committees on which he served.

      The Board of Directors of American met twelve times for regularly 
scheduled and special meetings during the year ended June 30, 2005.  

      ASB has a standing Audit Committee, Compensation Committee, Executive 
Committee and Nominating Committee.

      Audit Committee.  The Audit Committee is responsible for selecting and 
engaging a firm to serve as ASB's independent auditor and for overseeing 
ASB's financial reporting process.  The members of the Audit Committee are 
Mr. Jenkins, Mr. Lute, Mr. Meredith and Mr. Burke, each of whom is 
independent.  The duties of the Audit Committee are more thoroughly set forth 
in the Amended and Restated Audit Committee Charter (the "Audit Charter") 
which was attached to the proxy statement for the 2003 annual meeting of 
shareholders.  Pursuant to the terms of the Audit Charter and applicable law, 
at least one member of the Audit Committee must be a "financial expert."  The 
Board of Directors has determined that Mr. Jenkins is a financial expert.  
The Audit Committee met four times during the year ended June 30, 2005.

      Compensation Committee.  The Compensation Committee is responsible for 
determining the compensation of executive officers and other employees and 
making decisions regarding employee benefits and related matters.  The 
members of the Compensation Committee are Mr. Burke, Mr. Jenkins and Mr. 
Lute, all of whom are independent.  Because ASB does not currently pay any 
of its employees, which consist only of its executive officers, American's 
Compensation Committee, which is also comprised of Messrs. Burke, Jenkins 
and Lute, makes all decisions regarding compensation paid to ASB and 
American's executive officers.  Both ASB and American's Compensation 
Committees met three times during the year ended June 30, 2005.

      Executive Committee.  All of the directors are members of the Executive 
Committee.  The Executive Committee is authorized to act on behalf of the 
Board of Directors between regular meetings of the Board.  The Executive 
Committee met once during the year ended June 30, 2005.  


  7


      Nominating Committee.  As is more thoroughly discussed under 
"Nominations Process and Candidate Selection" above, the Nominating Committee 
is responsible for recommending to the Board a slate of candidates for 
election to the Board of Directors of ASB.  The Nominating Committee is 
comprised of Mr. Burke, Mr. Jenkins, Mr. Lute and Mr. Meredith, each of whom 
is independent.  The Nominating Committee met once during the year ended June 
30, 2005.

Shareholder Communications with Directors

      A shareholder may communicate with the Board of Directors by mailing 
a written communication addressed to the Board of Directors or to an 
individual director or group of directors at ASB's address at 503 
Chillicothe Street, Portsmouth, Ohio 45662.  All such communications will 
be forwarded unopened to an independent director if addressed to the full 
Board, to the specified director, or if addressed to a group of directors, 
to a member of the group.

Director Attendance at the Annual Meeting

      ASB encourages and expects all directors and nominees for election as 
a director to attend each annual meeting of shareholders.  Any director or 
nominee who cannot attend an annual meeting is expected to notify ASB of 
his inability to attend as far in advance of the annual meeting as 
possible.  All six incumbent directors attended the 2004 annual meeting of 
shareholders.

                             EXECUTIVE OFFICERS

      In addition to Mr. Smith, who is the President of both ASB and 
American, the following persons are executive officers of ASB and American 
and hold the designated positions:

      Carlisa R. Baker, age 43, has served as the Treasurer of ASB since 
1995.  She has served as Treasurer of American since 1993 and has been 
employed by American since 1979.

      Mary Kathryn Fish, age 54, is the Secretary of ASB and American, and 
has been employed by American since 1984.  She has served as Secretary of 
American since 1993 and of ASB since 1995.

      Michael L. Gampp, age 36, has served as the Vice President and Chief 
Financial Officer of ASB and American since 2000.  From 1997 until joining 
ASB and American, Mr. Gampp was a principal with Reynolds & Co., Certified 
Public Accountants, and from 1995 to 1997 he served as Chief Financial 
Officer of Buckeye Rural Electric.  Mr. Gampp is also an adjunct faculty 
member at Shawnee State University.

      Jack Stephenson, age 53, serves as American's Vice President 
responsible for lending activities and has served as Vice President of ASB 
since 1995.


  8


              COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Officer Compensation

      The following table sets forth compensation paid to Mr. Smith, the 
President of ASB and American, for the fiscal years shown.  No other 
executive officer of ASB or American earned salary and bonus in excess of 
$100,000 during the periods reported.

                         Summary Compensation Table
                         --------------------------




                              Annual compensation (1)                      Long-term compensation
                              -----------------------    -----------------------------------------------------------
                                                                      Awards                         Payouts
                                                         --------------------------------    -----------------------
                                                          Restricted        Securities        LTIP
Name and principal             Salary        Bonus       stock awards       underlying       payouts     All other 
position              Year      ($)           ($)            ($)         options/SARs (#)      ($)      compensation
------------------    ----     ------        -----       ------------    ----------------    -------    ------------

                                                                                   
Robert M. Smith
  President           2005    $153,577      $30,000           -                 -               -       $47,901 (2)
                      2004    $141,500      $30,000           -                 -               -       $46,142 (3)
                      2003    $134,750      $20,000           -                 -               -       $47,160 (4)


--------------------
  Does not include amounts attributable to other miscellaneous benefits 
      received by Mr. Smith, the cost of which was less than 10% of his 
      annual salary and bonus.
  Consists of director's fees of $21,900, allocations of $16,750 to Mr. 
      Smith's ESOP account and contributions by American to Mr. Smith's 
      401(k) account of $9,251.
  Consists of director's fees of $21,300, allocations of $14,492 to Mr. 
      Smith's ESOP account and contributions by American to Mr. Smith's 
      401(k) account of $10,350.
  Consists of director's fees of $21,000 and allocations of $24,249 to 
      Mr. Smith's ESOP account and contributions by American to Mr. Smith's 
      401(k) account of $1,911.



Director Compensation

      Each director currently receives a fee of $650 per month for service as 
a director of ASB and a fee of $1,200 per month for service as a director of 
American.  In addition, each non-employee committee member receives $100 per 
committee meeting attended.  

      American maintains a deferred compensation benefit plan under which the 
directors may defer payment of their director's fees.  The amounts deferred 
are used by the Trustee of the plan to purchase common shares of ASB at 
various times throughout the year and phantom shares representing the shares 
purchased by the Trustee are allocated to the individual director's account.  
After a director ceases to be an active director of American, the director 
may elect to receive the deferred amount in cash, in a number of ASB common 
shares equal to the number of phantom shares that have been allocated to his 
account, or in a combination of cash and stock.  If cash 


  9


payment is chosen, American will pay, at the director's option, the 
director's deferred amount in either a lump sum or equal monthly payments for 
a period of not less than five nor more than ten years.  If a director dies 
while serving as a director, equal monthly payments for a period of ten years 
will be made to the director's beneficiary equivalent to the amount the 
director would have received if he had retired on the day of his death.

                    STOCK OPTION AND OTHER BENEFIT PLANS

Stock Option Plan

      ASB reserved 171,396 common shares for issuance under the ASB 
Financial Corp. 1995 Stock Option and Incentive Plan upon its approval by 
the shareholders.  In 1997 and again in 2000, pursuant to the terms of the 
plan that permit adjustments to reflect changes in capitalization, the 
number of shares reserved under the plan was increased in connection with 
the payment of special dividends.  There are 228,627 shares reserved for 
issuance under the plan, all of which have been awarded.  Directors, 
officers and employees of American and ASB are eligible to receive options 
under the plan.

      The following table sets forth information regarding the number and 
value of options held by Mr. Smith at June 30, 2005:




                 Aggregated Option/SAR Exercises in Last Fiscal Year and 6/30/05 Option /SAR Values
                 ----------------------------------------------------------------------------------

                                                             Number of securities        Value of unexercised in-the-
                                                            underlying unexercised          money options/SARs at 
                    Shares acquired         Value         options/SARs at 6/30/05 (#)              6/30/05
Name                on exercise (#)    realized ($)(1)     exercisable/unexercisable      exercisable/unexercisable
----                ---------------    ---------------    ---------------------------    ----------------------------

                                                                                       
Robert M. Smith         25,000            $400,250                  -0-/-0-                        -0-/-0-


--------------------
  The value realized was calculated by multiplying the number of 
      options exercised by the difference between the $7.64 per share 
      exercise price of Mr. Smith's options, and the closing price of ASB's 
      shares of $23.65 per share on July 7, 2004, the date the option was 
      exercised.



Management Recognition Plan

      There are currently 4,200 common shares remaining in the MRP, all of 
which have been awarded to directors and executive officers of ASB and 
American.  When an award is made, one-fifth of the shares awarded become 
vested and non-forfeitable on each of the first five anniversaries of the 
date of the award.  

Employee Stock Ownership Plan

      ASB established the ESOP for the benefit of employees of ASB and its 
subsidiaries who are age 21 or older and who have completed at least one 
year of service with ASB and its subsidiaries.  The ESOP provides an 
ownership interest in ASB to all full-time employees of 


  10


ASB and its subsidiaries.  As of June 30, 2005, the ESOP held 153,646 
common shares of ASB, 139,646 of which have been allocated to the accounts 
of participants.

Supplemental Employee Retirement Plan

      In October 2004, the Board of Directors adopted the ASB Financial 
Corp. Supplemental Employee Retirement Plan (the "SERP").  Messrs. Smith, 
Stephenson and Gampp are the only participants in the SERP.  One-half of a 
participant's benefits under the SERP vest at age 40 and the remaining one-
half of benefits vest at age 45.  Once the participant's benefits are 
vested, upon retirement at or after age 62, for a period of 180 months the 
employee will receive a monthly payment of one-twelfth of the greater of 
(i) a specified percentage of his "final compensation," less certain 
deductions as set forth in the SERP and the related participation 
agreements, or (ii) a certain minimum amount based on the length of the 
employee's service to ASB and American and the estimated time remaining 
from the adoption date of the SERP until his retirement.  The employee's 
"final compensation" is calculated by taking the participant's total 
compensation, as determined pursuant to the terms of the SERP, during the 
last 36 months of his employment and dividing by three.  

      In addition to providing retirement benefits, the SERP is designed to 
provide an incentive for the participants to remain with ASB and American.  
If the employee dies before his employment is terminated, his beneficiary 
will receive a lump sum payment of 125% of the value of his plan benefit at 
the time of his death, and if the employee becomes disabled before his 
employment is terminated, he will receive a benefit equal to the value of 
his plan benefit as of the date he becomes disabled.  In the event a 
participant is terminated within six months before or 12 months after a 
change in control (as defined in the SERP), his benefits will become fully 
vested and the benefits will be calculated as if he were two years older 
than his actual age and as if his "final compensation" were 10% higher.  

      If the employee retires prior to age 62, he will receive a reduced 
monthly benefit, calculated to reflect the early payment and, if 
applicable, reduced to reflect unvested benefits.  If the employee dies 
prior to receiving his 180 monthly payments, his designated beneficiary 
will receive all future payments to be made under the terms of the SERP 
until an aggregate of 180 monthly payments have been made to the employee, 
his beneficiary or both, at which time the payments will cease.  

      Under the terms of the participation agreement with Mr. Smith, if his 
employment is terminated on or after reaching age 62, he will be entitled 
to receive 180 monthly payments of one-twelfth of the greater of (i) 
$60,000 or (ii) his "final compensation" determined in accordance with the 
SERP.  Calculated as of June 30, 2005, Mr. Smith's "final compensation," 
less the deductions required by the SERP was $40,000.  In connection with 
the adoption of the SERP by ASB, American and Mr. Smith terminated Mr. 
Smith's participation in a non-qualified retirement plan maintained by 
American.  

      ASB is not a party to any other agreements that, upon the resignation 
or retirement of an executive officer or upon the occurrence of a change in 
control would result in payments to an executive officer exceeding 
$100,000.


  11


Compensation Committee Report

      ASB's business consists principally of holding the stock of American, 
and its financial results are dependent on American's results.  Because the 
functions of ASB's executive officers pertain primarily to American's 
operations, the executive officers receive their compensation from 
American.  As a result, American's Compensation Committee is responsible 
for establishing the compensation of ASB's executive officers.  The 
following report is a joint report of ASB's and American's Compensation 
Committees.  Both of the Compensation Committees have the same members and 
are comprised solely of non-employee, independent directors.  

      Compensation Policies and Process.  American's executive compensation 
program is designed to attract and retain key executives by providing 
comparable compensation opportunities to those offered by peer group 
companies.  The program consists of four main components: (1) base salary; 
(2) cash bonuses, which are generally based on American's performance; (3) 
stock awards to provide long-term incentives for performance and to align 
executive officer and stockholder interests; and (4) retirement benefits.  
Bonuses are intended to reward executive officers for corporate performance 
and to motivate the officers to reach specific strategic business 
objectives.  Criteria utilized for the cash bonus program include earnings 
per share, credit quality, capital levels and interest rate risk, as well 
as American's financial performance ratios, such as return on assets, 
return on equity and price to earnings, as compared to members of its peer 
group.

      Retirement Compensation.  American has adopted a number of benefit 
plans designed to protect the income of officers of ASB or American upon 
their retirement or death.  First, American has a 401(k) plan to which it 
makes contributions matching a certain percentage of the contributions by 
each employee of American, including officers.  American also has the ESOP, 
which allocates shares of ASB to accounts of all employees proportionately 
on the basis of their compensation.  Finally, certain executive officers 
participate in the SERP, which provides benefits for these officers in the 
event of their retirement or the termination of their employment with ASB 
and American.  

      Determination of CEO's Compensation.  The compensation of Mr. Smith, 
the President of ASB and American, is reviewed annually by ASB and 
American's Compensation Committees.  The Compensation Committees utilize 
industry survey data and compensation information for other banks and 
holding companies comparable to ASB and American and assess Mr. Smith's 
contribution to ASB and American, the skills and experience required for 
his position and his potential future contributions to ASB and American.  
Mr. Smith does not participate in discussions or decisions relative to his 
compensation.  American's Compensation Committee approved a base salary for 
Mr. Smith of $153,577 for the 2005 fiscal year, an increase of 8.5% over 
his base salary for fiscal 2004, and a bonus for 2005 of $30,000, which is 
19.5% of his base salary.  Comparative salary data gathered from various 
industry compensation surveys indicates that Mr. Smith's compensation level 
as compared to that of peer companies falls within the "market average".

William J. Burke     Gerald R. Jenkins     Christopher H. Lute


  12


Compensation Committee Interlocks and Insider Participation 

      During the fiscal year ended June 30, 2005, Messrs. Burke, Jenkins and 
Lute served on the Compensation Committee of both ASB and American. With 
the exception of Mr. Jenkins, who retired as the President of ASB and 
American in 1998, none of the members is a current or former executive 
officer or employee of ASB or American and none of the members had a 
reportable business relationship with ASB or American.

                              PERFORMANCE GRAPH

      The following graph compares the cumulative total return on ASB's 
common shares since June 30, 2000, with (i) the total return of an index of 
companies whose shares are traded on NASDAQ and (ii) an index of publicly 
traded thrift institutions and thrift holding companies.  The graph assumes 
that $100 was invested on June 30, 2000.


                                   [GRAPH]



  13





                                                   Period Ending
                        -------------------------------------------------------------------
Index                   6-30-00     6-30-01     6-30-02     6-30-03     6-30-04     6-30-05
-------------------------------------------------------------------------------------------

                                                                  
ASB Financial Corp.     100.00       96.70      116.36      185.36      256.01      254.54
Russell 2000            100.00       97.19       89.39       86.70      112.85      123.58
SNL Thrift Index        100.00      170.23      197.52      224.21      257.43      277.77


                            CERTAIN TRANSACTIONS

      American makes loans to executive officers and directors of American 
and ASB in the ordinary course of business.  All amounts owed by directors or 
executive officers in excess of $60,000 during the last two fiscal years were 
owed pursuant to loans made on substantially the same terms as those 
prevailing at the time for comparable transactions with other persons, did 
not involve more than the normal risk of collectibility or present other 
unfavorable features and are current in their payments.

           SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Under the federal securities laws, ASB's directors and executive 
officers and persons holding more than 10% of the common shares of ASB are 
required to report their ownership of common shares and any changes in such 
ownership to the Securities and Exchange Commission (the "SEC") and ASB.  
To ASB's knowledge, based solely upon a review of such reports and written 
representations that no other reports were required during the fiscal year 
ended June 30, 2005, Mr. Burke filed a late Form 4 to report a sale of 100 
shares that occurred on June 7, 2005.

                            SELECTION OF AUDITOR

      The Audit Committee has selected Grant Thornton as ASB's auditor for 
the current fiscal year.  Although ASB is not required by its governing 
documents or applicable law to seek shareholder ratification of its selection 
of auditors, the Board of Directors and the Audit Committee believe it is 
desirable to do so.  If the selection of Grant Thornton is not ratified, the 
Audit Committee will reconsider its selection.  

      Your Board of Directors and the Audit Committee recommend that you vote 
FOR the ratification of the selection of Grant Thornton as the auditor of 
ASB.

      Management expects that a representative of Grant Thornton will be 
present at the Annual Meeting, will have the opportunity to make a statement 
if he or she so desires and will be available to respond to appropriate 
questions.

Audit Committee Report

      As required by the Audit Charter, the Audit Committee received and 
reviewed the report of Grant Thornton regarding the results of their audit, 
as well as the written disclosures and the letter from Grant Thornton 
required by Independence Standards Board Standard No. 1.  The 


  14


Audit Committee reviewed the audited financial statements with the 
management of ASB.  A representative of Grant Thornton also discussed with 
the Audit Committee the independence of Grant Thornton from ASB, as well as 
the matters required to be discussed by Statement of Auditing Standards 61, 
as amended.  Discussions between the Audit Committee and the representative 
of Grant Thornton included the following:

      *     Grant Thornton's responsibilities in accordance with generally 
            accepted auditing standards
      *     The initial selection of, and whether there were any changes 
            in, significant accounting policies or their application
      *     Management's judgments and accounting estimates
      *     Whether there were any significant audit adjustments
      *     Whether there were any disagreements with management
      *     Whether there was any consultation with other accountants
      *     Whether there were any major issues discussed with management 
            prior to Grant Thornton's retention
      *     Whether Grant Thornton encountered any difficulties in 
            performing the audit 
      *     Grant Thornton's judgments about the quality of ASB's 
            accounting principles
      *     Grant Thornton's responsibilities for information prepared by 
            management that is included in documents containing audited 
            financial statements 

      Based on its review of the financial statements and its discussions 
with management and the representative of Grant Thornton, the Audit 
Committee did not become aware of any material misstatements or omissions 
in the financial statements.  Accordingly, the Audit Committee recommended 
to the Board of Directors that the audited financial statements be included 
in ASB's Annual Report to Shareholders for the year ended June 30, 2005.

Gerald R. Jenkins   Christopher H. Lute   Larry F. Meredith   William J. Burke

Audit and Non-Audit Fees

      The following table presents fees paid by ASB to Grant Thornton for 
the audit of ASB's annual financial statements for the years ended June 30, 
2005 and June 30, 2004, and fees billed for other services rendered by 
Grant Thornton during those periods.




            Type of fees            Year ended June 30, 2005     Year ended June 30, 2004
            ------------            ------------------------     ------------------------

                                                                   
      Audit fees (1)                        $58,500                      $54,800
      Audit related fees (2)                  7,551                        5,850
      Tax fees (3)                            4,510                        5,400
      All other fees (4)                          -                            -
                                            -------                      -------
      Grant Thornton total fees             $70,561                      $66,050
                                            =======                      =======


(Footnotes on following page)


  15



  These are fees for professional services performed by Grant Thornton 
      for the audit of ASB's annual financial statements and review of 
      financial statements included in ASB's Forms 10-Q, and services that 
      are normally provided in connection with statutory or regulatory 
      filings or engagements.
  These are fees for assurance and related services that are reasonably 
      related to the performance of the audit or review of ASB's financial 
      statements and are not reported under the heading "Audit fees" above.
  These are fees for professional services performed by Grant Thornton 
      with respect to tax compliance, tax advice and tax planning, such as 
      the preparation of federal, state and local tax returns.
  These are fees for any other work that is not included in any of the 
      above categories.



      The Audit Committee pre-approves all services to be performed by 
ASB's independent auditor, and during the year ended June 30, 2005, all 
services provided by Grant Thornton for ASB were approved in advance by the 
Audit Committee.

                 PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

      Shareholders of ASB desiring to submit proposals to be considered for 
inclusion in ASB's Proxy Statement and form of Proxy (the "Proxy 
Materials") for the 2006 Annual Meeting of Shareholders (the "2006 Annual 
Meeting") must provide their proposals by certain deadlines.  To be 
included in the Proxy Materials, a shareholder proposal must be received by 
ASB no later than May 26, 2006.  If a shareholder intends to present a 
proposal at the 2006 Annual Meeting and the proposal was not included in 
the Proxy Materials, ASB's management proxies for the 2006 Annual Meeting 
will be entitled to vote on such proposal in their discretion, despite the 
exclusion of any discussion of the matter in the Proxy Materials, if the 
proposal is not received by ASB before August 9, 2006.

      Management knows of no other business which may be brought before the 
Annual Meeting.  It is the intention of the persons named in the enclosed 
Proxy to vote such Proxy in accordance with their best judgment on any other 
matters which may be brought before the Annual Meeting.

      IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY.  WHETHER OR NOT YOU 
EXPECT TO ATTEND THE MEETING IN PERSON, WE URGE YOU TO FILL IN, SIGN AND 
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.

                                       By Order of the Board of Directors



Portsmouth, Ohio                       Robert M. Smith, President
September 23, 2005


  16


                               REVOCABLE PROXY

       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                             ASB FINANCIAL CORP.

           ASB FINANCIAL CORP. 2005 ANNUAL MEETING OF SHAREHOLDERS
                              October 26, 2005

                                  IMPORTANT
                Please complete both sides of the Proxy Card.
        Sign, date and return the attached Proxy Card in the postage
         paid envelope as soon as possible. Your vote is important,
              regardless of the number of shares that you own.

      The undersigned shareholder of ASB Financial Corp. ("ASB") hereby 
constitutes and appoints the Proxy Committee of the Board of Directors of 
ASB as the Proxy or Proxies of the undersigned with full power of 
substitution and resubstitution, to vote at the Annual Meeting of 
Shareholders of ASB to be held at the Scioto County Welcome Center, 342 
Second Street, Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m. 
local time (the "Annual Meeting"), all of the shares of ASB which the 
undersigned is entitled to vote at the Annual Meeting, or at any 
adjournment thereof, on each of the following proposals, all of which are 
described in the accompanying Proxy Statement:

1.    The election of six directors for terms expiring in 2006:

      [ ]   FOR all nominees             [ ]   WITHHOLD authority to
            listed below                       Vote for all nominees
            (except as marked to the           Listed below:
            contrary below): 

      William J. Burke        Christopher H. Lute      Louis M. Schoettle
      Gerald R. Jenkins       Larry F. Meredith        Robert M. Smith

(INSTRUCTION: To withhold authority to vote for any individual nominee, 
write that nominee's name in the space provided below).

_______________________________________________________________________

2.    The ratification of the selection of Grant Thornton LLP as the 
      auditor of ASB for the current fiscal year.

      [ ]   FOR               [ ]   AGAINST               [ ]   ABSTAIN

3.    In their discretion, upon such other business as may properly come 
      before the Annual Meeting or any adjournments thereof.

       IMPORTANT: Please sign and date this Proxy on the reverse side.

      Your Board of Directors recommends a vote "FOR" the election of the 
nominees and "FOR" the ratification of the selection of Grant Thornton.


  


      This Proxy, when properly executed, will be voted in the manner 
directed herein by the undersigned shareholder. Unless otherwise specified, 
the shares will be voted FOR the election of the nominees for director and 
FOR the ratification of the selection of Grant Thornton as auditor of ASB.

      All Proxies previously given by the undersigned are hereby revoked. 
Receipt of the Notice of the 2005 Annual Meeting of Shareholders of ASB and 
of the accompanying Proxy Statement is hereby acknowledged.

      Please sign exactly as your name appears above. When signing as 
attorney, executor, administrator, trustee, guardian or agent, please give 
your full title. If share are held jointly, each holder should sign.



_____________________________          ______________________________
Signature                              Signature


Dated: ______________________          Dated: _______________________

PLEASE COMPLETE BOTH SIDES, DATE, SIGN AND MAIL THIS PROXY PROMPTLY IN THE 
ENCLOSED POSTAGE PAID ENVELOPE.