PRICING SUPPLEMENT NO. 28 Rule 424(b)(3)
DATED: August 18, 2004 File No. 333-109793
(To Prospectus dated November 17, 2003,
and Prospectus Supplement dated November 17, 2003)
$10,668,950,162
THE BEAR STEARNS COMPANIES INC.
Medium-Term Notes, Series B
Principal Amount: $18,000,000 Floating Rate Notes [ ] Book Entry Notes [x]
Original Issue Date: 8/31/2004 Fixed Rate Notes [x] Certificated Notes [ ]
Maturity Date: 7/1/2019 CUSIP#: 073928G23
Option to Extend Maturity: No [x]
Yes [ ] Final Maturity Date:
Minimum Denominations: $1,000, increased in multiples of $1,000.
Optional Optional
Redemption Repayment Repayment
Redeemable On Price(s) Date(s) Price(s)
------------- -------------- ------------- -----------
N/A N/A N/A N/A
Applicable Only to Fixed Rate Notes:
-----------------------------------
Interest Rate: 1.00%
Interest Payment Date(s): *
Applicable Only to Floating Rate Notes:
--------------------------------------
Interest Rate Basis: Maximum Interest Rate:
[ ] Commercial Paper Rate Minimum Interest Rate:
[ ] Federal Funds Effective Rate
[ ] Federal Funds Open Rate Interest Reset Date(s):
[ ] Treasury Rate Interest Reset Period:
[ ] LIBOR Reuters Interest Payment Date(s):
[ ] LIBOR Telerate
[ ] Prime Rate
[ ] CMT Rate
Initial Interest Rate: Interest Payment Period:
Index Maturity:
Spread (plus or minus):
* Commencing December 1, 2004 and on the 1st of each June and December
thereafter until Maturity.
The distribution of Notes will conform to the requirements set forth in Rule
2720 of the NASD Conduct Rules.