SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
SCHEDULE 13G
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO RULES 13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED
PURSUANT TO RULE 13d-2(b)
(Amendment No. 3)
Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc.)
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(Name of Issuer)
Common Stock, par value $0.01 per share
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(Title of Class of Securities)
71376C100
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(CUSIP Number)
August 11, 2008 (1)
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(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[_] Rule 13d-1(b)
[X] Rule 13d-1(c)
[_] Rule 13d-1(d)
(1) In connection with the August 11, 2008 merger of E Com Ventures, Inc. (now
named Perfumania Holdings, Inc.) (the "Issuer") with Model Reorg, Inc. ("Model
Reorg") via the Issuer's wholly-owned subsidiary, Model Reorg Acquisition LLC,
the Issuer (i) changed its name to "Perfumania Holdings, Inc." and (ii) issued
5,900,000 shares of its Common Stock to the Model Reorg shareholders. This
issuance increased the Issuer's total outstanding shares of Common Stock,
thereby substantially lowering the Reporting Persons' respective beneficial
ownership percentages.
CUSIP No. 71376C100
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1. NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Jeffrey L. Feinberg
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
United States
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5. SOLE VOTING POWER
0
6. SHARED VOTING POWER
598,783
7. SOLE DISPOSITIVE POWER
0
8. SHARED DISPOSITIVE POWER
598,783
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
598,783
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[_]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.68%
12. TYPE OF REPORTING PERSON*
IN, HC
CUSIP No. 71376C100
---------------------
1. NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
JLF Asset Management, L.L.C.
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5. SOLE VOTING POWER
0
6. SHARED VOTING POWER
598,783
7. SOLE DISPOSITIVE POWER
0
8. SHARED DISPOSITIVE POWER
598,783
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
598,783
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[_]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.68%
12. TYPE OF REPORTING PERSON*
OO
CUSIP No. 71376C100
---------------------
1. NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
JLF Partners I, L.P.
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5. SOLE VOTING POWER
0
6. SHARED VOTING POWER
246,217
7. SOLE DISPOSITIVE POWER
0
8. SHARED DISPOSITIVE POWER
246,217
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
246,217
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[_]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
2.75%
12. TYPE OF REPORTING PERSON*
PN
CUSIP No. 71376C100
---------------------
1. NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
JLF Offshore Fund, Ltd.
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [X]
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Cayman Islands
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5. SOLE VOTING POWER
0
6. SHARED VOTING POWER
333,466
7. SOLE DISPOSITIVE POWER
0
8. SHARED DISPOSITIVE POWER
333,466
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
333,466
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[_]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
3.72%
12. TYPE OF REPORTING PERSON*
CO
CUSIP No. 71376C100
---------------------
Item 1(a). Name of Issuer:
Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc.)
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Item 1(b). Address of Issuer's Principal Executive Offices:
251 International Parkway
Sunrise, FL 33325
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Item 2(a). Name of Person Filing:
Jeffrey L. Feinberg
JLF Asset Management, L.L.C.
JLF Partners I, L.P.
JLF Offshore Fund, Ltd.
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Item 2(b). Address of Principal Business Office, or if None, Residence:
Jeffrey L. Feinberg
c/o JLF Asset Management, L.L.C.
2775 Via de la Valle, Suite 204
Del Mar, CA 92014
JLF Asset Management, L.L.C.
2775 Via de la Valle, Suite 204
Del Mar, CA 92014
JLF Partners I, L.P.
c/o JLF Asset Management, L.L.C.
2775 Via de la Valle, Suite 204
Del Mar, CA 92014
JLF Offshore Fund, Ltd.
c/o Goldman Sachs (Cayman) Trust, Ltd.
P.O. Box 896, 2nd Floor
North Church Street
George Town, Grand Cayman
Cayman Islands
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Item 2(c). Citizenship:
Jeffrey L. Feinberg - United States
JLF Asset Management, L.L.C. - Delaware
JLF Partners I, L.P. - Delaware
JLF Offshore Fund, Ltd. - Cayman Islands
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Item 2(d). Title of Class of Securities:
Common Stock, par value $0.01 per share
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Item 2(e). CUSIP Number:
71376C100
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Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b)
or (c), Check Whether the Person Filing is a:
(a) [_] Broker or dealer registered under Section 15 of the Exchange Act.
(b) [_] Bank as defined in Section 3(a)(6) of the Exchange Act.
(c) [_] Insurance company as defined in Section 3(a)(19) of the Exchange
Act.
(d) [_] Investment company registered under Section 8 of the Investment
Company Act.
(e) [_] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
(f) [_] An employee benefit plan or endowment fund in accordance with
Rule 13d-1(b)(1)(ii)(F);
(g) [_] A parent holding company or control person in accordance with
Rule 13d-1(b)(1)(ii)(G);
(h) [_] A savings association as defined in Section 3(b) of the Federal
Deposit Insurance Act;
(i) [_] A church plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the Investment
Company Act;
(j) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
Item 4. Ownership.
Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
Jeffrey L. Feinberg: 598,783 shares
JLF Asset Management, L.L.C.: 598,783 shares
JLF Partners I, L.P.: 246,217 shares
JLF Offshore Fund, Ltd.: 333,466 shares
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(b) Percent of class:
Jeffrey L. Feinberg: 6.68%
JLF Asset Management, L.L.C.: 6.68%
JLF Partners I, L.P.: 2.75%
JLF Offshore Fund, Ltd.: 3.72%
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(c) Number of shares as to which Jeffrey L. Feinberg has:
(i) Sole power to vote or to direct the vote
0
---------------------,
(ii) Shared power to vote or to direct the vote
598,783
---------------------,
(iii) Sole power to dispose or to direct the
disposition of 0
---------------------,
(iv) Shared power to dispose or to direct the
disposition of 598,783
---------------------.
Number of shares as to which JLF Asset Management, L.L.C. has:
(i) Sole power to vote or to direct the vote
0
---------------------,
(ii) Shared power to vote or to direct the vote
598,783
---------------------,
(iii) Sole power to dispose or to direct the
disposition of 0
---------------------,
(iv) Shared power to dispose or to direct the
disposition of 598,783
---------------------.
Number of shares as to which JLF Partners I, L.P. has:
(i) Sole power to vote or to direct the vote
0
---------------------,
(ii) Shared power to vote or to direct the vote
246,217
---------------------,
(iii) Sole power to dispose or to direct the
disposition of 0
---------------------,
(iv) Shared power to dispose or to direct the
disposition of 246,217
---------------------.
Number of shares as to which JLF Offshore Fund, Ltd. has:
(i) Sole power to vote or to direct the vote
0
---------------------,
(ii) Shared power to vote or to direct the vote
333,466
---------------------,
(iii) Sole power to dispose or to direct the
disposition of 0
---------------------,
(iv) Shared power to dispose or to direct the
disposition of 333,466
---------------------.
Item 5. Ownership of Five Percent or Less of a Class.
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities check the following [X].
JLF Partners I, L.P.
JLF Offshore Fund, Ltd.
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Item 6. Ownership of More Than Five Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to
direct the receipt of dividends from, or the proceeds from the sale of, such
securities, a statement to that effect should be included in response to this
item and, if such interest relates to more than five percent of the class, such
person should be identified. A listing of the shareholders of an investment
company registered under the Investment Company Act of 1940 or the beneficiaries
of employee benefit plan, pension fund or endowment fund is not required.
N/A
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Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company or Control
Person.
If a parent holding company or Control person has filed this schedule,
pursuant to Rule 13d-1(b)(1)(ii)(G), so indicate under Item 3(g) and attach an
exhibit stating the identity and the Item 3 classification of the relevant
subsidiary. If a parent holding company or control person has filed this
schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating
the identification of the relevant subsidiary.
N/A
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Item 8. Identification and Classification of Members of the Group.
If a group has filed this schedule pursuant to s.240.13d-1(b)(1)(ii)(J), so
indicate under Item 3(j) and attach an exhibit stating the identity and Item 3
classification of each member of the group. If a group has filed this schedule
pursuant to s.240.13d-1(c) or s.240.13d-1(d), attach an exhibit stating the
identity of each member of the group.
N/A
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Item 9. Notice of Dissolution of Group.
Notice of dissolution of a group may be furnished as an exhibit stating the
date of the dissolution and that all further filings with respect to
transactions in the security reported on will be filed, if required, by members
of the group, in their individual capacity. See Item 5.
N/A
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Item 10. Certifications.
Certification for Rule 13d-1(c): By signing below, each reporting person
certifies that, to the best of its knowledge and belief, the securities referred
to above were not acquired and are not held for the purpose of or with the
effect of changing or influencing the control of the issuer of the securities
and were not acquired and are not held in connection with or as a participant in
any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
August 15, 2008
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(Date)
JEFFREY L. FEINBERG (2)
/s/ Jeffrey L. Feinberg
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JLF ASSET MANAGEMENT, L.L.C. (2)
By: /s/ Jeffrey L. Feinberg
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Managing Member
JLF PARTNERS I, L.P.
By: /s/ Jeffrey L. Feinberg
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Managing Member of JLF Asset Management
L.L.C., its management
company
JLF OFFSHORE FUND, LTD.
By: /s/ Jeffrey L. Feinberg
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Managing Member of JLF Asset Management
L.L.C., its investment
Manager
(2)These Reporting Persons disclaim beneficial ownership except to the extent of
their pecuniary interest therein.
Exhibit A
AGREEMENT
The undersigned agree that this Amendment No. 3 to Schedule 13G dated August 15,
2008 relating to the Common Stock, par value $0.01 per share, of Perfumania
Holdings, Inc. (formerly, E Com Ventures, Inc.) shall be filed on behalf of the
undersigned.
JEFFREY L. FEINBERG
/s/ Jeffrey L. Feinberg
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JLF ASSET MANAGEMENT, L.L.C.
By: /s/ Jeffrey L. Feinberg
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Managing Member
JLF PARTNERS I, L.P.
By: /s/ Jeffrey L. Feinberg
----------------------------------------
Managing Member of JLF Asset Management
L.L.C., its management company
JLF OFFSHORE FUND, LTD.
By: /s/ Jeffrey L. Feinberg
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Managing Member of JLF Asset Management
L.L.C., its investment manager
SK 02717 0006 910040