425
Filed by AT&T Inc.
Pursuant to Rule 425 under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12
of the Securities Exchange Act of 1934
Subject Company: BellSouth Corporation
Commission File No.: 1-8607
[Communication to Cingular employees]
Dear Desert Southwest Colleagues:
By now I am certain youve read the news about the proposed merger between Cingulars parents: AT&T
and BellSouth. This week, Stan Sigman, our President & CEO, communicated in great detail what
this proposed merger means to Cingular. I wanted to take a moment and share my perspective on
what this announcement means to the Desert Southwest.
First, our ownership, per se, is not changing. We will simply have one parent instead of two,
as the merger will integrate the structure and management of AT&T and BellSouth. This new structure
will afford us and our customers many new opportunities; addressing important issues like
strategy and technology on a unified front will enable us to move even faster than we have in the
past. And we certainly know how fast the wireless world moves.
Secondly, the cumulative scope and scale of AT&T, BellSouth and Cingular will position us as the
clear-cut leader in wireless, broadband, video, voice and data services. Cingular is already the
leader in wireless, but this combination paves the way for explosive growth through bundled
offerings and other new products and services targeting businesses and consumers. Im
particularly excited about the enormous research resources of AT&T, which will help accelerate the
innovation pipeline and speed time to market for our compelling products and services.
AT&T, which we all know is a world-class icon and one of Fortune magazines most admired companies,
will be our new brand name following the merger. While we all are tremendously proud of the
Cingular name, one brand rather than three (AT&T, BellSouth and Cingular) positions us under
the umbrella of one of the worlds most powerful entities. Image the horsepower in advertising the
new company will possess and that horsepower being deployed right here
in our market. For many of our legacy customers, consumer and business alike, the return to the
AT&T brand will be welcomed. Likewise, the switching of the brands might be confusing to some
customers. I am astutely aware that youll need my teams support in addressing customers
reactions to this announcement and rest assured well be communicating key messages that you will
be able to use in conversations with Cingulars customers. For the time being, we remain Cingular
until the merger between our parents is approved and finalized.
Most of you were involved in the AT&T Wireless/Cingular merger. Rest assured that the proposed
merger between our parent companys will not require the same level of integration work as did our
merger. The only material change we will experience is the re-branding of our stores to the new
unified brand. And for the Desert Southwest, this re-branding presents us with a unique
opportunity to leverage the massive re-branding advertising campaign that will accompany the
launch of the new company. This is an opportunity for us to communicate loudly our much improved
network and company owned store distribution. And that will create as much excitement in the
market as we experienced in 2004 when our merger was announced.
Let me be the first to acknowledge that I realize distraction and widespread speculation always
follow major announcements like this one. As your Desert Southwest leader, I am asking each of you
to remain focused on what you have been doing meeting or exceeding our 2006 goals! Our
three-year plan is not changing. Our vision remains the same, as do our strategic imperatives, key
initiatives and our goals. We will continue to improve our network weve already deployed 33
new cell sites through February right on plan. Thats nearly a 1/3 of what we did all last year!
We will continue to be competitive at the point of sale - [business information unrelated to merger]. And well continue to expand our company-owned retail (COR) distribution YTD we have
launched three new COR locations on plan!
The good news is were off to a fantastic start in 2006 thanks to each of you! So please continue
your level of focus and passion and I promise to do the same. Its an extremely intriguing time in
the telecom industry, and rest assured we have front row tickets to experience a journey that
happens only once in a lifetime!
Regards,
Jeff
Cautionary Language Concerning Forward-Looking Statements
We have included or incorporated by reference in this document financial estimates and other
forward-looking statements within the meaning of the Private Securities Litigation Reform Act of
1995. These estimates and statements are subject to risks and uncertainties, and actual results
might differ materially from these estimates and statements. Such estimates and statements include,
but are not limited to, statements about the benefits of the merger, including future financial and
operating results, the combined companys plans, objectives, expectations and intentions, and other
statements that are not historical facts. Such statements are based upon the current beliefs and
expectations of the management of AT&T Inc. and BellSouth Corporation and are subject to
significant risks and uncertainties outside of our control.
The following factors, among others, could cause actual results to differ from those described in
the forward-looking statements in this document: the ability to obtain governmental approvals of
the merger on the proposed terms and schedule; the failure of AT&T shareholders to approve the
issuance of AT&T common shares or the failure of BellSouth shareholders to approve the merger; the
risk that the businesses of AT&T and BellSouth will not be integrated successfully or as quickly as
expected; the risk that the cost savings and any other synergies from the merger, including any
savings and other synergies relating to the resulting sole ownership of Cingular Wireless LLC may
not be fully realized or may take longer to realize than expected; disruption from the merger
making it more difficult to maintain relationships with customers, employees or suppliers; and
competition and its effect on pricing, spending, third-party relationships and revenues. Additional
factors that may affect future results are contained in AT&Ts, BellSouths, and Cingular Wireless
LLCs filings with the Securities and Exchange Commission (SEC), which are available at the SECs
Web site (http://www.sec.gov). Neither AT&T nor BellSouth is under any obligation, and expressly
disclaim any obligation, to update, alter or otherwise revise any forward-looking statement,
whether written or oral, that may be made from time to time, whether as a result of new
information, future events or otherwise.
NOTE: In connection with the proposed merger, AT&T intends to file a registration statement on Form
S-4, including a joint proxy statement/prospectus of AT&T and BellSouth, and AT&T and BellSouth
will file other materials with the Securities and Exchange Commission (the SEC). Investors are
urged to read the registration statement, including the joint proxy statement (and all amendments and supplements to it) and other materials when they become available because they
contain important information. Investors will be able to obtain free copies of the registration
statement and joint proxy statement, when they become available, as well as other filings
containing information about AT&T and BellSouth, without charge, at the SECs Web site
(www.sec.gov). Copies of AT&Ts filings may also be obtained without charge from AT&T at AT&Ts Web
site (www.att.com) or by directing a request to AT&T Inc. Stockholder Services, 175 E. Houston, San
Antonio, Texas 78205. Copies of BellSouths filings may be obtained without charge from BellSouth
at BellSouths Web site (www.bellsouth.com) or by directing a request to BellSouth at Investor
Relations, 1155 Peachtree Street, N.E., Atlanta, Georgia 30309.
AT&T, BellSouth and their respective directors and executive officers and other members of
management and employees are potential participants in the solicitation of proxies in respect of
the proposed merger. Information regarding AT&Ts directors and executive officers is available in
AT&Ts 2005 Annual Report on Form 10-K filed with the SEC on March 1, 2006 and AT&Ts preliminary
proxy statement for its 2006 annual meeting of stockholders, filed with the SEC on February 10,
2006, and information regarding BellSouths directors and executive officers is available in
BellSouths 2005 Annual Report on Form 10-K filed with the SEC on February 28, 2006 and BellSouths
proxy statement for its 2006 annual meeting of shareholders, filed with the SEC on March 3, 2006.
Additional information regarding the
interests of such potential participants will be included in the registration statement and joint
proxy statement, and the other relevant documents filed with the SEC when they become available.