Stylish, capable binoculars and monoculars built for travel, exploration, and everyday adventure

Bushnell, a Revelyst Inc. brand, today announced the launch of the new A-Series, a fresh outdoor optics line designed to make it easier for everyone to get outside and see more. Built for travelers, hikers, campers, and everyday explorers, the A-Series combines approachable performance, modern design, and reliable durability across a lineup that includes the A1 binoculars, A3 binoculars, A3 monocular, and A5 binoculars.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260407221292/en/

The A-Series was created for people who want optics that feel easy to bring along and rewarding to use. Across the lineup, Bushnell pairs bright, crisp views with a nature-inspired design language and features made for real outdoor use.

The A-Series was created for people who want optics that feel easy to bring along and rewarding to use. Across the lineup, Bushnell pairs bright, crisp views with a nature-inspired design language and features made for real outdoor use, including EXO Barrier^® lens protection, IPX7 waterproofing, and Bushnell’s Lifetime Warranty. Select models also feature the Snap-Lock™ strap system for quick attachment and removal, while the A3 and A5 include protective cases for added convenience.

The launch is supported by Bushnell’s “Life’s a Trip” campaign, a creative platform that positions A-Series as the optics line for everyday wonder — from road trips and weekend hikes to park visits, campsites, and spontaneous moments outside. The campaign is designed to connect a new generation of consumers with optics that feel approachable, stylish, and ready to go wherever the day leads.

“The A-Series is about opening the door wider to outdoor discovery,” said Carlos Lozano, Head of Bushnell. “We wanted to build optics that feel relevant to the way people explore today — easier to carry, easier to use, and designed to fit naturally into everything from road trips and weekend hikes to everyday moments outside.”

The lineup gives consumers a clear set of options based on how and where they explore:

• A1 Binoculars: Pocket-size performance in a compact form that is easy to carry anywhere.
• A3 Binoculars: A balanced option that combines portability with added detail for travel and trail use.
• A3 Monocular: Lightweight, one-hand viewing in a go-anywhere format.
• A5 Binoculars: The flagship of the line, delivering larger 42 mm objectives and more immersive outdoor viewing.

Bushnell’s broader brand direction centers on durable, purpose-built optics that are ready for real use, with messaging rooted in clarity, authenticity, and long-term trust. The A-Series extends that approach into outdoor observation with a line built to feel welcoming, capable, and ready for the next trip — a natural expression of Bushnell’s Forever Ready platform.

The new Bushnell A-Series is available beginning April 7, 2026, through Bushnelloutdoors.com and select retail partners.

For media assets, including a product description sheet and photos, click here.

About Bushnell

Since 1948, Bushnell has built optics that help people get closer to the outdoors. Trusted for generations, Bushnell designs reliable, purpose-built tools that perform when it matters most. Forever Ready is Bushnell’s promise to deliver optics that are ready for the journey, and built to last.

About Revelyst

Revelyst Inc. is a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.

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“We wanted to build optics that feel relevant to the way people explore today — easier to carry, easier to use, and designed to fit naturally into everything from road trips and weekend hikes to everyday moments outside.” –Carlos Lozano, Head of Bushnell