Utilizing a Proprietary Medical AI Model, the Company Will Advance Its Treatment Capabilities to Meet a Wider Spectrum of Needs From Hair Loss to Obesity

Counsel Health, the AI-enabled, physician-supervised primary care company delivering care through a messaging-based interface, today announced its clinical expansion into two new treatment verticals: lifestyle and chronic conditions. This expansion marks a meaningful step in Counsel’s evolution, extending its ability to deliver AI-enabled longitudinal care across a broader spectrum of needs, further establishing the company as the trusted provider supporting patients' holistic health journey. Counsel’s expanded clinical services will initially focus on lifestyle conditions, such as hair loss, acne, and sexual health, and will broaden care throughout 2026 to include chronic conditions, such as hypertension, high cholesterol, and obesity.

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Counsel Health’s AI-enabled, physician-supervised platform now integrates lifestyle and chronic condition management into a unified, longitudinal care experience.

According to the CDC, 75% of U.S. adults live with at least one chronic condition, placing sustained pressure on an already constrained healthcare system. While specialized telehealth solutions and in-person care remain available, many patients experience fragmented, episodic, and high-cost treatment that lacks continuity and context. By integrating lifestyle and chronic condition management into its AI-first primary care model, Counsel offers a solution that meets modern patient needs: receiving trusted, real-time, personalized treatment informed by their full medical history and overseen by in-house physicians.

“Our AI-enabled model is designed for the modern era of healthcare,” said Dr. Rishi Khakhkhar, Chief Medical Officer at Counsel Health. “This expansion allows us to treat a broader range of conditions while maintaining clinical rigor and continuity. Patients can check in anytime, receive immediate medical advice, and connect with a physician within minutes, building a longitudinal relationship that removes the friction of traditional care models.”

Simple and accessible consumer pricing

• For $29, members receive a consultation, condition-specific follow-up care with Counsel AI and in-house physicians, and AI-powered medical advice available whenever they need it.
• Members of Counsel Signature, its premium subscription, receive this expansion as part of their care package at no additional cost.
• The full suite of Counsel's capabilities is available through additional consultations or a Signature membership.

This unified clinical patient experience represents one of the most innovative and cost-effective approaches to care access available today, particularly when compared with traditional specialty visits, which can range from $100 to $600 depending on insurance coverage. Additionally, Counsel physicians prescribe existing generic medications when clinically appropriate, making treatments more affordable, unlike telehealth platforms that rely on proprietary medications or require minimum subscription commitments.

“We are raising the standard of care for lifestyle and chronic conditions by leveraging purpose-built medical AI that integrates the full context of a patient’s medical history, medications, labs, and more,” said Dr. Muthu Alagappan, Founder and CEO of Counsel Health. “At a time when over 74 million Americans lack basic access to care and downstream resources are under strain, Counsel provides an innovative model of primary care that combines the speed of medical AI with physicians who understand the complete health picture of every patient and can care for them continuously over time.”

Clinical expansion for enterprise partners

Counsel’s clinical expansion enables support for longitudinal condition management for covered populations, translating into measurable outcomes. Industry reports project healthcare costs for payers to increase by approximately 10% in 2026, largely driven by specialty medications and chronic disease management. By addressing a wider spectrum of conditions through a unified AI-enabled platform, Counsel strengthens its role as the trusted and responsible, modern front door to healthcare designed to deliver strategic value.

Over the past year, Counsel has strengthened its clinical infrastructure, advanced its AI systems, deepened security protocols, and validated its model, resulting in:

• A 96% issue resolution rate without escalation
• 2-minute response times from physicians
• $381 annual savings per engaged member

With these investments, the company is positioned to support both everyday health concerns and ongoing management of select chronic conditions, advancing its mission to multiply the world’s clinical capacity through autonomous care.

About Counsel Health

Counsel Health is the AI-native primary care company serving as the modern front door for consumers, health plans, digital health partners, employers, and health systems. Its clinically supervised model combines medical AI with in-house physicians to deliver immediate, high-quality care, resolving the majority of member needs within minutes. By replacing legacy access points like nurse triage lines and telehealth, Counsel helps partners reduce unnecessary downstream utilization, lower costs, and improve member engagement. Counsel is building the autonomous, longitudinal care model for the modern era with uncompromising safety.

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