As filed with the Securities and Exchange Commission on July 26, 2004,
                                                     Registration No. -_________

================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                ---------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933

                                ---------------

                               STEVEN MADDEN, LTD.
             (Exact name of registrant as specified in its charter)

                Delaware                                 13-3588231
     -------------------------------        ------------------------------------
     (State or Other Jurisdiction of        (I.R.S. Employer Identification No.)
     Incorporation or Organization)

                52-16 Barnett Avenue, Long Island City, NY 11104
                ------------------------------------------------
               (Address of Principal Executive Offices) (Zip Code)

                                 1999 Stock Plan
                            (Full Title of the Plan)

                                 Jamieson Karson
                      Chairman and Chief Executive Officer
                               Steven Madden, Ltd.
                              52-16 Barnett Avenue
                           Long Island City, NY 11104
                                 (718) 446-1800
           (Name, Address, including Zip Code, and Telephone Number,
                   including Area Code, of Agent For Service)

                                   Copies to:
                              Dennis J. Block, Esq.
                        Cadwalader, Wickersham & Taft LLP
                                 100 Maiden Lane
                            New York, New York 10038
                                 (212) 504-6000


                                ---------------

                         CALCULATION OF REGISTRATION FEE


===============================================================================================================

                                                 Proposed maximum     Proposed maximum
  Title of each class of       Amount to be     offering price per   aggregate offering        Amount of
securities to be registered   registered(1)          Share(2)             price(2)        registration fee(2)
---------------------------------------------------------------------------------------------------------------
                                                                                    
Common Stock............         300,000            $16.36                $4,908,000             $621.84
===============================================================================================================


(1)  In addition, pursuant to Rule 416(c) under the Securities Act of 1933, this
     Registration Statement also covers an indeterminate amount of interests to
     be offered or sold pursuant to the employee benefit plan described herein.

(2)  Pursuant to Rule 457 under the Securities Act of 1933, as amended, the
     proposed maximum aggregate offering price and the registration fee are
     based upon the average of the high and low prices per share of the
     Registrant's Common Stock reported on July 22, 2004.



             STATEMENT PURSUANT TO GENERAL INSTRUCTION E TO FORM S-8

     Pursuant to General Instruction E of Form S-8 under the Securities Act of
1933, as amended (the "Securities Act"), this Registration Statement is filed by
Steven Madden, Ltd., a Delaware corporation (the "Company"), to register an
additional 300,000 shares of the Company's common stock, par value $.0001 per
share (the "Common Stock"), as to which options may be granted under the
Company's 1999 Stock Plan (the "1999 Plan").

     On September 10, 1999, the Company filed a Registration Statement on Form
S-8 (Registration No. 333-86903) (the "1999 Registration Statement") in order to
register 400,000 shares of Common Stock issuable under the 1999 Plan.

     On May 12, 2000, the Company's stockholders approved an amendment to the
1999 Plan to increase the number of shares as to which options or awards may be
granted from 400,000 to 975,000 shares. On July 6, 2000, the Company filed a
Registration Statement on Form S-8 (Registration No. 333-40924) (the "2000
Registration Statement") in order to register the additional 575,000 shares of
Common Stock issuable under the 1999 Plan.

     On July 10, 2001, the Company's stockholders approved an amendment to the
1999 Plan to increase the number of shares as to which options or awards may be
granted from 975,000 to 1,600,000 shares. On August 30, 2001, the Company filed
a Registration Statement on Form S-8 (Registration No. 333-68712) (the "2001
Registration Statement") in order to register the additional 625,000 shares of
Common Stock issuable under the 1999 Plan.

     On May 17, 2002, the Company's stockholders approved an amendment to the
1999 Plan to increase the number of shares as to which options or awards may be
granted from 1,600,000 to 2,280,000 shares. On August 14, 2002, the Company
filed a Registration Statement on Form S-8 (Registration No. 333-98067) (the
"2002 Registration Statement") in order to register the additional 680,000
shares of Common Stock issuable under the 1999 Plan.

     On May 23, 2003, the Company's stockholders approved an amendment to the
1999 Plan to increase the number of shares as to which options or awards may be
granted from 2,280,000 shares to 2,920,000 shares. On July 2, 2003, the Company
filed a Registration Statement on Form S-8 (Registration No. 333-106746) (the
"2003 Registration Statement," and together with the 2002 Registration
Statement, the 2001 Registration Statement, the 2000 Registration Statement and
the 1999 Registration Statement, the "Earlier Registration Statements") in order
to register the additional 640,000 shares of Common Stock issuable under the
1999 Plan.

     On May 21, 2004, the Company's stockholders approved a further amendment to
the 1999 Plan to increase the number of shares as to which options or awards may
be granted from 2,920,000 shares to 3,220,000 shares. This registration
statement on Form S-8 (the "Registration Statement") is being filed to register
the additional 300,000 shares of Common Stock issuable under the 1999 Plan.

     Pursuant to General Instruction E of Form S-8, the contents of the Earlier
Registration Statements, including the documents incorporated by reference
therein, are hereby incorporated by reference into this Registration Statement.



                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

     The documents containing information specified in Part I of Form S-8 will
be sent or given to employees eligible to participate in the 1999 Plan as
specified by Rule 428(b)(1) of the Securities Act. Those documents and the
documents incorporated by reference into this Registration Statement, taken
together, constitute a prospectus that meets the requirements of Section 10(a)
of the Securities Act.



                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.  Incorporation of Documents By Reference.

     The following documents, as filed with the Securities and Exchange
Commission (the "SEC") by the Company are incorporated herein by reference:

     (1)  Annual Report on Form 10-K for the year ended December 31, 2003.

     (2)  Quarterly Report on Form 10-Q for the quarter ended March 31, 2004.

     (3)  Current Report on Form 8-K dated January 26, 2004, Current Report on
          Form 8-K dated March 3, 2004, Current Report on Form 8-K dated March
          25, 2004, Current Report on Form 8-K dated April 29, 2004, Current
          Report on Form 8-K dated May 21, 2004 and Current Report on Form 8-K
          dated July 23, 2004.

     (4)  the description of the Common Stock, par value $.0001 per share
          ("Common Stock"), contained in the Company's registration statement on
          Form SB-2, as amended, dated August 5, 1993 (SEC File No. 033-67162)
          as such description may be amended by the Amended and Restated
          Certificate of Incorporation of the Company filed as Exhibit 1 to the
          Current Report on Form 8-K filed on November 23, 1998.

     All documents filed by the Company pursuant to Section 13(a), 13(c), 14 or
15(d) of the Exchange Act subsequent to the effective date of this Registration
Statement and prior to the filing of a post-effective amendment which indicates
that all securities offered have been sold or which deregisters all securities
then remaining unsold, shall be deemed to be incorporated by reference in this
Registration Statement and to be part hereof from the date of filing such
documents. Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Registration Statement to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be incorporated by reference herein modifies or supersedes such
statement. Any such statement so modified or superseded shall not be deemed,
except as so modified or superseded, to constitute a part of this Registration
Statement.

Item 6.  Indemnification of Directors and Officers.

     Reference is made to Section 145 of the Delaware General Corporation Law
which provides for indemnification of directors and officers in certain
circumstances.

     Article Ten of the Company's Certificate of Incorporation states as
follows:

     The Company shall, to the fullest extent permitted by Section 145 of the
General Corporation Law of the State of Delaware, as the same may be amended and
supplemented, indemnify any and all persons whom it shall have power to
indemnify under said section from and against any and all of the expenses,
liabilities, or other matters referred to in or covered by said section, and the
indemnification provided for herein shall not be deemed exclusive of any other
rights to which those indemnified may be entitled under any Bylaw, agreement,
vote of stockholders or disinterested directors or otherwise, both as to action
in his official capacity and as to action in another capacity while holding such
office, and shall continue as to a person who has ceased to be a director,
officer, employee, or agent and shall inure to the benefit of the heirs,
executors, and administrators of such a person.

     The Company's Amended and Restated Certificate of Incorporation is filed as
Exhibit 1 to the Current Report on Form 8-K filed on November 23, 1998.

     For the undertaking with respect to indemnification, see Item 9.



Item 8.  Exhibits


         Exhibit No.        Description
         -----------        -----------

         5                 Opinion of Cadwalader, Wickersham & Taft LLP.

         10(a)             1999 Stock Plan, as amended.

         23(a)             Consent of Cadwalader, Wickersham & Taft LLP
                           (included in Exhibit 5).

         23(b)             Consent of Eisner LLP.


Item 9.  Undertakings

         The undersigned registrant hereby undertakes:

         (a) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement;

         (i)      To include any prospectus required by Section 10(a)(3) of the
         Securities Act;

         (ii)     To reflect in the prospectus any facts or events arising after
         the effective date of this Registration Statement (or the most recent
         post-effective amendment thereof) which, individually or in the
         aggregate, represent a fundamental change in the information set forth
         in this Registration Statement. Notwithstanding the foregoing, any
         increase or decrease in the volume of securities offered (if the total
         dollar value of securities offered would not exceed that which was
         registered) and any deviation from the low or high end of the estimated
         maximum offering range may be reflected in the form of prospectus filed
         with the SEC pursuant to Rule 424(b) if, in the aggregate, the changes
         in volume and price represent no more than a 20 percent change in the
         maximum aggregate offering price set forth in the "Calculation of
         Registration Fee" table in the effective Registration Statement;

         (iii)    To include any material information with respect to the plan
         of distribution not previously disclosed in this Registration Statement
         or any material change to such information in this Registration
         Statement;

provided, however, that paragraphs (a)(i) and (a)(ii) do not apply if the
Registration Statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed with or furnished to the SEC by the
registrant pursuant to Section 13 or Section 15(d) of the Exchange Act that are
incorporated by reference in the Registration Statement.

         (b) That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time will be deemed to be the initial bona
fide offering thereof.

         (c) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (d) That, for purposes of determining any liability under the
Securities Act, each filing of the registrant's annual report pursuant to
Section 13(a) or 15(d) of the Exchange Act (and, where applicable, each filing
of an employee benefit plan's annual report pursuant to Section 15(d) of the
Exchange Act) that is incorporated by reference in this Registration Statement
shall be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be
deemed to be the initial bona fide offering thereof.

         (e) Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the registrant pursuant to the provisions referred to in Item 6 of this
Registration Statement, or otherwise, the registrant has been advised that in
the opinion of the SEC such indemnification is against public policy as
expressed in the Securities Act and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act and will be governed by the final adjudication of such issue.



                                   SIGNATURES

         Pursuant to the requirement of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in Long Island City, New York, on July 26, 2004.


                                        STEVEN MADDEN, LTD.




                                        By: /s/ JAMIESON KARSON
                                            ------------------------------------
                                            Jamieson Karson
                                            Chairman and Chief Executive Officer


     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.

          Signature                        Title                       Date


/s/ JAMIESON KARSON                  Chairman and Chief            July 26, 2004
----------------------------          Executive Officer
Jamieson Karson


/s/ JEFFREY BIRNBAUM                 Director                      July 26, 2004
----------------------------
Jeffrey Birnbaum


/s/ MARC S. COOPER                   Director                      July 26, 2004
----------------------------
Marc S. Cooper


/s/ JOHN L. MADDEN                   Director                      July 26, 2004
----------------------------
John L. Madden


/s/ PETER MIGLIORINI                 Director                      July 26, 2004
----------------------------
Peter Migliorini


/s/ THOMAS H. SCHWARTZ               Director                      July 26, 2004
----------------------------
Thomas H. Schwartz


/s/ AWADHESH SINHA                   Director                      July 26, 2004
----------------------------
Awadhesh Sinha


/s/ ARVIND DHARIA                    Chief Financial Officer       July 26, 2004
----------------------------
Arvind Dharia



                                  EXHIBIT INDEX


Exhibit No.        Description
-----------        -----------

5                  Opinion of Cadwalader, Wickersham & Taft LLP.

10(a)              1999 Stock Plan, as amended.

23(a)              Consent of Cadwalader, Wickersham & Taft LLP (included in
                   Exhibit 5).

23(b)              Consent of Eisner LLP.