SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

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[ ]  Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))

[ ]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                                  Bluefly, Inc.
                ------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


    (Name of Person(s) filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

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               pursuant to Exchange Act Rule 0-11 (set forth the amount on which
               the filing fee is calculated and state how it was determined):

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[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee  is offset as  provided  by  Exchange  Act
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     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

          1)   Amount Previously Paid:

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          4)   Date Filed:



                                  BLUEFLY, INC.
                               42 West 39th Street
                               New York, NY 10018

Dear Stockholder:

        You are cordially  invited to attend the annual meeting of  stockholders
of Bluefly,  Inc.  (the  "Company"),  which will be held on May 17, 2007 at 9:30
a.m.,  local time, at the Company's  offices at 42 West 39th Street,  9th Floor,
New York,  New York.  The formal Notice of Annual  Meeting and Proxy  Statement,
fully  describing  the  matters to be acted upon at the  meeting,  appear on the
following pages.

        The  matters  scheduled  to be  considered  at the  meeting  are (1) the
election  of  directors,  (2) the  approval  of  amendments  to our  2005  Stock
Incentive  Plan to increase the number of shares  authorized for grant under the
plan and the maximum number of shares underlying  stock-based awards that may be
granted to a  participant  in a fiscal  year,  and replace the formula  grant of
stock options to non-employee  directors  currently  provided for under the Plan
with a formula  grant of restricted  stock,  (3) the approval of an amendment to
our certificate of incorporation to increase the number of authorized  shares of
common  stock and (4) the  approval of an  amendment to our amended and restated
certificate of  incorporation to effect a Reverse Stock Split of our outstanding
common stock  within a range of ratios at anytime  prior to the date of our 2008
annual  meeting of  stockholders,  with the Board of  Directors  having the sole
discretion  to determine  whether or not to effect such Reverse Stock Split and,
if so, at what ratio within the approved range.

        The Board of  Directors  recommends a vote FOR all the  proposals  being
presented  at the  meeting as being in the best  interest of the Company and its
stockholders.  We urge you to read the Proxy  Statement and give these proposals
your careful attention before completing the enclosed proxy card.

        Your vote is  important  regardless  of the  number  of shares  you own.
Please be sure you are  represented  at the meeting,  whether or not you plan to
attend, by signing,  dating and mailing the proxy card promptly.  A postage-paid
return envelope is enclosed for your convenience.

        If you would like  additional  copies of the proxy  material,  or if you
would like to ask questions about the proposals, you should contact our Investor
Relations Department by telephone at (212) 944-8000.


                                                   Sincerely,



                                                   DAVID WASSONG
                                                   Interim Chairman of the Board



                                  BLUEFLY, INC.
                               42 West 39th Street
                            New York, New York 10018

                                   ----------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  May 17, 2007

                                   ----------

        NOTICE IS HEREBY  GIVEN  that the  annual  meeting  of  stockholders  of
Bluefly,  Inc. (the "Company") will be held at 9:30 a.m., local time, on May 17,
2007 at the Company's  offices at 42 West 39th Street,  9th Floor, New York, New
York, for the following purposes:

     1.   To elect nine  directors  of the Company to hold office until the next
          annual meeting of stockholders.

     2.   To approve  amendments to the Bluefly,  Inc. 2005 Stock Incentive Plan
          (the "Plan"),  which would (a) increase the aggregate number of shares
          of Common Stock that may be the subject of stock-based  awards granted
          pursuant to the Plan by 5,000,000  shares;  (b) increase the aggregate
          number  of  shares  of  Common  Stock  that  may  be  the  subject  of
          stock-based  awards granted pursuant to the Plan to a participant in a
          fiscal year from  2,000,000 to 5,000,000;  and (c) replace the formula
          grant of stock options to non-employee  directors  currently  provided
          for under the Plan with a formula grant of restricted stock.

     3.   To  approve  an  amendment  to  the  Company's  amended  and  restated
          certificate of  incorporation  (the  "Certificate of  Incorporation"),
          which would  increase the number of shares of common stock,  par value
          $0.01 per share ("Common  Stock"),  the Company is authorized to issue
          from 152,000,000 to 200,000,000;

     4.   To approve an amendment to the Certificate of  Incorporation to effect
          a Reverse Stock Split (the "Reverse  Stock Split") of our  outstanding
          common stock at any ratio from 2:1 to 15:1 (the  "Approved  Range") at
          anytime prior to the date of our 2008 annual meeting of  stockholders,
          with the Board of Directors  having the sole  discretion  to determine
          whether or not to effect the  Reverse  Stock Split and, if so, at what
          ratio within the Approved Range.

     5.   To  transact  such other  business  as may  properly  come  before the
          meeting.

        Only holders of record of the  Company's  Common Stock and the Company's
Series F Convertible  Preferred  Stock at the close of business on April 6, 2007
are  entitled  to notice  of, and to vote at, the  meeting  and any  adjournment
thereof. Such stockholders may vote in person or by proxy.

        WHETHER OR NOT YOU PLAN TO ATTEND, PLEASE FILL IN, SIGN, DATE AND RETURN
THE  ACCOMPANYING  PROXY IN THE  ENCLOSED  ENVELOPE IN ORDER TO ASSURE THAT YOUR
SHARES ARE  REPRESENTED AT THE MEETING.  NO POSTAGE IS REQUIRED IF MAILED IN THE
UNITED STATES.


                                             By Order of the Board of Directors,



                                             DAVID WASSONG
                                             Interim Chairman of the Board

April 17, 2007



                                  BLUEFLY, INC.
                               42 West 39th Street
                            New York, New York 10018

                                   ----------

                                 PROXY STATEMENT

        This Proxy Statement is furnished in connection with the solicitation by
the board of directors (the "Board of  Directors") of Bluefly,  Inc., a Delaware
corporation  (the  "Company"),  of proxies  to be used at the annual  meeting of
stockholders of the Company to be held at 9:30 a.m., local time, on May 17, 2007
at the Company's offices at 42 West 39th Street,  9th Floor, New York, New York,
and at any adjournment thereof. The purposes of the meeting are:

        1.  To elect nine directors of the Company to hold office until the next
            annual meeting of stockholders.

        2.  To approve amendments (the "Plan  Amendments") to the Bluefly,  Inc.
            2005 Stock Incentive Plan (the "Plan"), which would (a) increase the
            aggregate  number of shares of Common  Stock that may be the subject
            of  stock-based  awards  granted  pursuant to the Plan by  5,000,000
            shares;  (b) increase the aggregate number of shares of Common Stock
            that may be the subject of stock-based  awards  granted  pursuant to
            the  Plan to a  participant  in a  fiscal  year  from  2,000,000  to
            5,000,000;  and (c) replace the  formula  grant of stock  options to
            non-employee  directors currently provided for under the Plan with a
            formula grant of restricted stock.

        3.  To  approve an  amendment  to the  Company's  amended  and  restated
            certificate of incorporation  (the "Certificate of  Incorporation"),
            which would increase the number of shares of common stock, par value
            $0.01 per share ("Common Stock"), the Company is authorized to issue
            from   152,000,000  to  200,000,000  (the  "Increase  in  Authorized
            Capital");

        4.  To approve an  amendment  to the  Certificate  of  Incorporation  to
            effect a Reverse  Stock  Split (the  "Reverse  Stock  Split") of our
            outstanding  common  stock  at  any  ratio  from  2:1 to  15:1  (the
            "Approved  Range") at anytime  prior to the date of our 2008  annual
            meeting of stockholders, with the Board of Directors having the sole
            discretion  to determine  whether or not to effect the Reverse Stock
            Split and,  if so, at what  ratio  within  the  Approved  Range (the
            "Reverse Stock Split Authorization").

        5.  To  transact  such other  business as may  properly  come before the
            meeting.

        If  proxy  cards in the  accompanying  form are  properly  executed  and
returned,  the shares of the Company's  Common  Stock,  $.01 par value per share
(the "Common Stock") and shares of the Company's  Series F Preferred  Stock, par
value $.01 per share (the  "Series F Preferred  Stock," and,  together  with the
Common  Stock,  the  "Voting  Stock"),  represented  thereby  will be  voted  as
instructed on the proxy. If no instructions are given, such shares will be voted
(i) for the  election as  directors  of the  nominees of the Board of  Directors
named  below;  (ii) for the  approval  of the  Plan  Amendments;  (iii)  for the
approval of the  Increase in  Authorized  Capital;  (iv) for the approval of the
Reverse  Stock Split  Authorization;  and (v) in the  discretion  of the proxies
named in the proxy  card on any other  proposals  to  properly  come  before the
meeting or any adjournment thereof. Any proxy may be revoked by a stockholder of
record  prior to its  exercise  upon  written  notice  to the  Secretary  of the
Company,  or by the vote of such stockholder cast in person at the meeting.  The
approximate  date of mailing of this Proxy  Statement and  accompanying  form of
proxy is April 17, 2007.

                                     VOTING

        Holders of record  Voting  Stock as of the close of business on April 6,
2007  (the  "Record  Date")  will be  entitled  to vote  at the  meeting  or any
adjournment  thereof.  Each share of Common Stock entitles the holder thereof to
one vote on all matters to come before the  stockholders  at the  meeting.  Each
share of Series F Preferred  Stock  entitles the holder thereof to the number of
votes equal to the number of shares of Common  Stock  (rounded up to the nearest
whole number) into which such share is  convertible as of the Record Date. As of
the Record  Date each share of Series F  Preferred  Stock was  convertible  into
approximately  1,219.51  shares of Common  Stock and,  therefore,  entitles  the
holder thereof to 1,220 votes on all matters to come before the meeting. None of
the Voting Stock is entitled to cumulative voting.



        Holders of a majority  of the votes  entitled  to be cast at the meeting
will constitute a quorum for the transaction of business. As of the Record Date,
there were 130,858,257 shares of Common Stock outstanding,  each entitled to one
vote and 571 shares of Series F Preferred  Stock,  each entitled to 1,220 votes.
The total  number of votes  entitled to be cast at the  meeting  is,  therefore,
131,555,123.  Abstentions and so-called "broker  non-votes"  (instances in which
brokers are prohibited  from exercising  discretionary  authority for beneficial
owners who have not  returned a proxy) are counted for  purposes of  determining
the presence or absence of a quorum for the transaction of business.

        The favorable  vote of a majority of the votes cast by holders of shares
of Voting  Stock,  present  in person or  represented  by proxy at the  meeting,
voting  together as a class,  is necessary to approve the Plan  Amendments,  the
Increase in Authorized  Capital and the Reverse Stock Split  Authorization.  The
favorable  vote of a plurality  of the votes cast by holders of shares of Voting
Stock, present in person or represented by proxy at the meeting, voting together
as a class, is necessary to elect the nominees for the directors of the Company.
Abstentions and broker  non-votes will not be counted as votes cast with respect
to,  and  therefore  will have no effect on,  any of the  matters.  The Board of
Directors recommends a vote FOR each of the proposals set forth above.

                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

        Nine  directors are to be elected at the meeting to serve until the next
annual  meeting of  stockholders.  The Board of Directors  has  recommended  the
persons named in the table below as nominees for election as directors. All such
persons are presently  directors of the Company.  Unless otherwise  specified in
the  accompanying  proxy,  the shares voted pursuant to it will be voted for the
persons named below as nominees for election as  directors.  If, for any reason,
at the time of the election,  any of the nominees  should be unable or unwilling
to accept election, such proxy will be voted for the election, in such nominee's
place, of a substitute nominee  recommended by the Board of Directors.  However,
the Board of Directors  has no reason to believe that any nominee will be unable
or unwilling to serve as a director.

             NOMINEES FOR DIRECTOR; PREFERRED DESIGNEES

                                           DIRECTOR OF THE
NAME OF DIRECTOR                  AGE       COMPANY SINCE
-------------------------------   ---      ---------------
Barry Erdos                        63      2005 to present
Michael Gross                      31      2006 to present
Ann Jackson                        55      2005 to present
Martin Miller                      77      1991 to present
Neal Moszkowski                    41      1999 to present
Christopher G. McCann              46      2005 to present
Melissa Payner                     48      2003 to present
Alex Rafal                         32      2006 to present
David Wassong                      36      2001 to present

                                        2


Barry Erdos has served as a director  since  February  2005.  From April 2004 to
January 2007,  Mr. Erdos was President  and Chief  Operating  Officer of Build a
Bear Workshop, Inc., a specialty retailer of plush animals and related products.
Mr.  Erdos was a Director of Build a Bear  Workshop,  Inc.  from July 2005 until
January 2007.  Mr. Erdos was the Chief  Operating  Officer and a director of Ann
Taylor Stores Corporation and Ann Taylor Inc., a women's apparel retailer,  from
November 2001 to April 2004. He was Executive Vice  President,  Chief  Financial
Officer and Treasurer of Ann Taylor Stores  Corporation and Ann Taylor Inc. from
1999 to 2001.  Prior to that, he was Chief  Operating  Officer of J. Crew Group,
Inc., a specialty retailer of apparel, shoes and accessories, from 1998 to 1999.

Michael Gross has served as a director  since July 2006.  Mr. Gross is a partner
at Prentice  Capital  Management,  LP ("Prentice"),  a private  investment firm.
Prior to joining Prentice,  Mr. Gross worked at S.A.C. Capital Advisors,  LLC as
an analyst covering  consumer  companies from June 2001 to April 2005. From 1999
to 2001,  Mr.  Gross  worked in equity  research  for Lehman  Brothers  Inc. and
Salomon Smith Barney covering  consumer Internet  companies.  During his time at
Salomon Smith Barney,  Mr. Gross worked on a  collaborative  Internet  retailing
report with McKinsey & Company.  Mr. Gross began his career upon his  graduation
from Cornell  University  with Granite  Partners,  L.P., a real estate  advisory
firm. Mr. Gross is also a Director of Asceudia Brands, Inc., a health and beauty
products company.

Ann Jackson has served as a director since August 2005. Since February 2007, Ms.
Jackson  has served as the EVP,  Global  Director  of  Business  Development  of
Sotheby's. From 2005 to 2007, Ms. Jackson was the Chief Executive Officer of WRC
Media,  Inc. From 2003 to 2005 Ms.  Jackson was a partner at private equity fund
Ripplewood  Holdings.   From  1980  to  2003,  Ms.  Jackson  worked  in  various
departments  and  publications  at Time,  Inc. From 2002 to 2003,  she served as
Group President of InStyle,  Real Simple,  Parenting and Essence Magazines.  She
was the founding publisher of InStyle, which launched in 1994. During her tenure
at Time, Inc., Ms. Jackson also held positions in corporate finance, direct mail
for Time-Life  Books Europe,  served as business  manager for Money Magazine and
general manager for Sports Illustrated and People.

Martin  Miller has served as a director  since July 1991.  Since July 1999,  Mr.
Miller has served as the  President  of The Terbell  Group,  Inc.,  a consulting
company.  From October 1997 to April 2003,  Mr. Miller has been a partner in the
Belvedere Fund, L.P., a fund of hedge funds.

Neal  Moszkowski has served as a director  since August 1999.  Since April 2005,
Mr. Moszkowski has served as co-Chief  Executive  Officer of TowerBrook  Capital
Partners L.P.  ("TowerBrook"),  a private equity investment company Prior to the
formation of TowerBrook, Mr. Moszkowski was Co-Head of Soros Private Equity, the
private equity investment business of Soros Fund Management LLC, where he served
since August 1998.  From August 1993 to August 1998, Mr.  Moszkowski  worked for
Goldman, Sachs & Co., where he served as a Vice President and Executive Director
in the Principal  Investment Area. Mr. Moszkowski currently serves as a director
of JetBlue  Airways  Corporation,  WellCare  Health  Plans,  Inc.,  Integra Life
Sciences Holdings Corporation and Spheris, Inc.

Christopher  G.  McCann has  served as a director  since  February  2005.  Since
September  2000, Mr. McCann has been the President of  1-800-flowers,  a leading
retailer  of  floral  products  and  other  gifts,  and  prior  to that was that
company's Senior Vice President. Mr. McCann has been a Director of 1-800-flowers
since inception. Mr. McCann serves on the board of directors of Neoware, Inc., a
provider of  software,  services and  solutions to enable thin client  appliance
computing, and is a member of the Board of Trustees of the Marist College.

Melissa Payner,  has served as the Company's  President since September 2003 and
became Chief Executive Officer in August 2004. From December 2000 to March 2003,
Ms. Payner served as CEO and President of Spiegel Catalog.  She was also a board
member of The Spiegel Group, Inc.  ("Spiegel") from December 2000 to March 2003.
From 1997 to 2000, Ms. Payner was the Senior Vice President of Merchandising and
Advertising of Spiegel.  Spiegel filed a plan of reorganization under Chapter 11
of the Federal  Bankruptcy code in March 2003. From 1995 to 1997, Ms. Payner was
President  and a board member of Chico FAS, Inc. Ms. Payner has also held senior
executive  positions with Guess?,  Inc.,  Pastille (a Division of Neiman Marcus)
and Henri Bendel.

Alex Rafal has served as a director since October 2006. Mr. Rafal is a Principal
in the  Consumer  Group at Maverick  Capital  Ltd.,  ("Maverick"),  where he has
worked  since  2001.  Prior to  Maverick  he was a  Managing  Director  at Tiger

                                        3


Management  in  their  Consumer  Group.  Mr.  Rafal  is a  Member  of the  Tiger
Foundation  Education  Committee.  He received his B.A.  from the  University of
Michigan.

David Wassong has served as a director  since  February 2001 and became  Interim
Chairman  of the Board in February  2007.  Mr.  Wassong is  currently a managing
director at Soros Fund  Management  LLC ("SFM") and  previously was a partner of
Soros  Private  Equity  which he joined in June  1998.  Prior to  joining  Soros
Private Equity, from July 1997 to June 1998, Mr. Wassong was Vice President, and
previously Associate, at Lauder Gaspar Ventures, LLC, a media, entertainment and
telecommunications-focused venture capital fund.

                              CORPORATE GOVERNANCE

        The  Board  of  Directors  reviewed  the  independence  of  each  of the
Company's  directors in February 2007 on the basis of the  standards  adopted by
Nasdaq.  In this review,  the Board considered  transactions  and  relationships
between the Company,  on the one hand, and each director,  members of his or her
immediate family, and other entities with which he or she is affiliated,  on the
other  hand.  The  purpose  of  this  review  was to  determine  which  of  such
transactions or relationships  were inconsistent  with a determination  that the
director is independent under the Nasdaq rules. As a result of this review,  the
Board of Directors affirmatively determined that each of the Company's directors
other than Ms.  Payner are  "independent  directors"  within the  meaning of the
Nasdaq rules.

        During the fiscal year ended  December 31, 2006,  the Board of Directors
met, or acted by unanimous written consent, on 9 occasions. Each of the director
attended  75% or more of the  aggregate  number  of  meetings  of the  Board  of
Directors  and  committee(s)  on which he or she served  during the 2006  fiscal
year.  The  Company  does not have a policy  with  regard to the  attendance  by
directors at the Company's annual meeting of  stockholders.  Ms. Payner and Alan
Kane (the former  Chairman of the Board)  attended last year's annual meeting of
stockholders.

        The  Board of  Directors  has  established  an Audit  Committee  ("Audit
Committee") in accordance  with Section  3(a)(58)(A) of the Securities  Exchange
Act of 1934, as amended (the "Exchange  Act").  The Audit Committee is comprised
of Barry Erdos,  Alan Kane,  Chris McCann and Martin  Miller.  Mr. Erdos acts as
Chairman of the Audit  Committee.  The Audit  Committee is  responsible  for the
appointment  of the  Company's  outside  accountants,  examining  the results of
audits,  reviewing  internal  accounting  controls and  reviewing  related party
transactions.  The  duties  of the  Audit  Committee  are fully set forth in the
charter adopted by that  committee,  a copy of which is filed as Annex A to this
Proxy Statement.  The Board has determined that Mr. Erdos is an "audit committee
financial expert" within the meaning of the Securities and Exchange Commission's
rules and that each member of the Audit Committee is "independent," as that term
is used in Item 7(d)(3)(iv) of Schedule 14A promulgated  under the Exchange Act.
During the fiscal year ended  December 31, 2006,  the Audit  Committee,  met, or
acted by unanimous written consent, on 4 occasions. The information contained in
this  paragraph  (other  than the  first  sentence  hereof)  shall not be deemed
incorporated by reference by any general  statement  incorporating  by reference
the Proxy Statement into any filing under the Securities Act of 1933, as amended
(the  "Securities  Act"), or the Exchange Act, and shall not otherwise be deemed
filed under such Acts.

        The  Compensation  Committee  has  three  members,  consisting  of  Neal
Moszkowski, Michael Gross and Alex Rafal, and met, or acted by unanimous written
consent, on 10 occasions in fiscal 2006. The Compensation Committee is comprised
solely of  non-employee  Directors,  all of whom the Board  has  determined  are
independent  pursuant to the Nasdaq rules. The  Compensation  Committee does not
have a written charter.

The Compensation Committee's responsibilities,  include, among other duties, the
responsibility to:

o    establish   the  base  salary,   incentive   compensation   and  any  other
compensation for the officers of the Company;

o    monitor the Company's  management  incentive  and stock based  compensation
plans,  retirement  and welfare plans and  discharge  the duties  imposed on the
Committee by the terms of those plans; and

o    perform other functions or duties deemed appropriate by the Board.

The agenda for  meetings of the  Compensation  Committee  is  determined  by its
Chairman.  The  Compensation  Committee  reports  directly  to  the  Board.  The
Compensation  Committee  has the  authority  to engage and from time to time has
engaged independent consultants to advise on particular aspects of compensation.

                                        4


The Compensation  Committee has authority to retain,  terminate and approve fees
for  advisors,  consultants  and agents as it deems  necessary  to assist in the
fulfillment of its  responsibilities.  The  Compensation  Committee  reviews the
total  fees paid to  outside  consultants  by the  Company  to  ensure  that the
consultant  maintains its objectivity and independence  when rendering advice to
the committee.

        The Board of Directors  also  established  a Nominating  and  Governance
Committee ("Nominating Committee"), consisting of Barry Erdos and David Wassong.
The purposes of the Nominating Committee are to assist the Board of Directors by
identifying individuals qualified to become directors, and setting criteria for,
and evaluating,  candidates for director nominees, and to recommend to the Board
of  Directors  the  director  nominees  for  election at the annual  meetings of
stockholders or for  appointments  to fill vacancies;  recommend to the Board of
Directors  nominees  for  each  committee  of the  Board;  advise  the  Board of
Directors about appropriate composition of the Board and its committees;  advise
the Board of Directors about and recommend to the Board of Directors appropriate
corporate  governance  practices  and  to  assist  the  Board  of  Directors  in
implementing  those practices;  lead the Board of Directors in its annual review
of the  performance  of the Board and its  committees;  and  perform  such other
functions  as the Board of  Directors  may  assign to it from time to time.  The
duties of the Nominating Committee are fully set forth in the charter adopted by
that  committee,  a copy of which was included as Annex B to the proxy statement
for the Company's 2004 annual meeting.  The Nominating  Committee had one formal
meeting  during  2006,  although it also met on a less formal  basis a number of
times throughout the year.

        The  Nominating  Committee  will consider  many factors when  evaluating
candidates  for the  nomination  to the  Board  of  Directors,  with the goal of
fostering  a Board  of  Directors  comprised  of  directors  with a  variety  of
experience and backgrounds. Important factors that will be considered as part of
the Nominating  Committee's  evaluation include (without limitation)  diversity,
skill,  specialized  expertise,  experience,  business acumen,  understanding of
strategy and  policy-setting.  Depending upon the Company's  then-current needs,
certain factors may be weighed more or less heavily.  In considering  candidates
for the Board of Directors,  the Nominating Committee will consider the entirety
of  each  candidate's  credentials  and  does  not  have  any  specific  minimum
qualifications that must be met. However,  the Nominating Committee does believe
that all members of the Board of Directors should have the highest character and
integrity and sufficient time to devote to Company matters.

        The   Nominating   Committee  will  consider   persons   recommended  by
stockholders as candidates for nomination as a director.  Recommendations should
be submitted to the Secretary of the Company. Each recommendation should include
a personal biography of the suggested candidate, an indication of the background
or experience that qualifies such person for consideration, and a statement that
such person has agreed to serve if nominated and elected.  Stockholders who wish
to nominate a person for election to the Board of Directors  themselves,  rather
than  recommending  a  candidate  to  the  Nominating  Committee  for  potential
nomination by the Board of Directors, must comply with applicable law.

        Communication  by stockholders  may be made to any or all of the members
of the Board of Directors by writing directly to them c/o Bluefly, Inc., 42 West
39th Street, New York, New York 10018.

        The Company has adopted a Code of Ethics  applicable  to all  directors,
officers and employees,  which meets the  requirements  of a "code of ethics" as
defined  in  Item  406 of  Regulation  S-K,  and  maintains  procedures  for the
confidential,  anonymous  submission  by employees of  complaints  regarding the
Company's accounting,  internal accounting controls,  auditing matters and other
issues. A copy of the Company's code of ethics is available on the Company's Web
site at  www.bluefly.com.  Any amendment to or waiver of a provision of the code
of ethics that applies to the Company's principal  executive officer,  principal
financial  officer,   principal   accounting  officer,   controller  or  persons
performing  similar  functions and relates to elements of the code  specified in
the rules of the  Securities and Exchange  Commission  will be posted on the Web
site.

         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

        The  Compensation  Committee has reviewed and discussed the Compensation
Discussion   and  Analysis   set  forth  below  under  the  caption   "Executive
Compensation  -  Compensation   Discussion  and  Analysis"  with  the  Company's
management.  Based on this review and  discussion,  the  Compensation  Committee
recommended  to the Board of  Directors  that the  Compensation  Discussion  and
Analysis be included in this proxy statement and  incorporated by reference into
our Annual Report on Form 10-K for the fiscal year ended December 31, 2006.

                                        5


                                                   COMPENSATION COMMITTEE

                                                   MICHAEL GROSS
                                                   NEAL MOSZKOWSKI
                                                   ALEX RAFAL


             REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

        The  Audit  Committee  met and  held  discussions  with  management  and
PricewaterhouseCoopers  LLP ("PwC").  The Audit Committee reviewed and discussed
the  audited  financial  statements  for  fiscal  2006 with  management  and has
discussed with the  independent  registered  public  accounting firm the matters
required  to  be  discussed  by   Statement  on  Auditing   Standards   No.  61,
"Communication with Audit Committees."

        The  Company's  independent   registered  public  accounting  firm  also
provided to the Audit Committee  certain written  communications  and the letter
required  by  Independence   Standards  Board  Standard  No.  1,   "Independence
Discussions with Audit  Committees." The Audit Committee also discussed with the
independent  registered  public  accounting  firm  their  independence  from the
Company.

        Based on the Audit Committee's  review and discussions  described above,
the  Audit  Committee  recommended  to the  Board  that  the  Company's  audited
financial  statements for fiscal 2006 be included in the Company's Annual Report
on Form 10-K for fiscal 2006 filed with the Securities and Exchange Commission.

                                                   AUDIT COMMITTEE

                                                   BARRY ERDOS
                                                   CHRISTOPHER G. MCCANN
                                                   MARTIN MILLER

                                 SHARE OWNERSHIP

COMMON STOCK

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial  ownership  of the Common Stock of the Company as of the Record Date,
for (i) each person who is known by the Company to own beneficially more than 5%
of the Common  Stock,  (ii) each of the Company's  directors,  (iii) each of the
Named Executive Officers, (as defined under the caption "Executive Compensation"
below) and (iv) all directors and Named Executive Officers as a group.



                                                                       NUMBER OF SHARES
NAME (1)                                                              BENEFICIALLY OWNED         PERCENTAGE (2)
------------------------------------------------------------------    ------------------         -------------
                                                                                                  
Patrick C. Barry                                                               1,423,574(3)             1.1%
Barry Erdos                                                                       54,375(4)               *
Michael Gross                                                                      7,500(5)               *
Ann Jackson                                                                       27,500(6)               *
Martin Keane                                                                     351,915(7)               *
Bradford Matson                                                                   99,084(8)               *
Martin Miller                                                                     51,167(9)(10)           *
Neal Moszkowski (11)                                                              43,750(12)              *
Christopher G. McCann                                                             42,500(13)              *


                                        6




                                                                       NUMBER OF SHARES
NAME (1)                                                              BENEFICIALLY OWNED         PERCENTAGE (2)
------------------------------------------------------------------    ------------------         -------------
                                                                                                 
Melissa Payner                                                                   821,956(14)              *
Alex Rafal                                                                         7,500(15)              *
David Wassong (16)                                                                50,000(17)              *
SFM Domestic Investments LLC                                                   1,604,097(18)            1.2%
Quantum Industrial Partners LDC                                               49,009,444(19)(20)       37.3%
George Soros                                                                  50,613,541(21)           38.6%
Prentice Capital Offshore, Ltd. (22)                                           9,051,470(23)            6.9%
S.A.C. Capital Associates, LLC (22)                                           11,438,618(24)            8.7%
Prentice Capital Management, LP (22)                                          30,386,297(25)           23.2%
Michael Zimmerman (22)                                                        30,386,297(25)           23.2%
Maverick Fund, L.D.C. (26)                                                    13,134,660               10.0%
Maverick Fund II, Ltd. (26)                                                   11,461,589                8.8%
Maverick Fund USA, Ltd. (26)                                                   5,790,048                4.4%
All directors and Named Executive Officers as a group (12 persons)             3,063,875(27)            2.3%


----------
   *Less than 1%.

  (1)   Except as otherwise  indicated,  the address of each of the  individuals
        listed is c/o Bluefly,  Inc.,  42 West 39th Street,  New York,  New York
        10018.
  (2)   Beneficial  ownership is determined in accordance  with the rules of the
        Commission  and  generally  includes  voting or  investment  power  with
        respect to securities. Shares of Common Stock issuable upon the exercise
        of options or warrants  currently  exercisable or exercisable  within 60
        days are deemed  outstanding  for computing the percentage  ownership of
        the  person  holding  such  options  or  warrants  but  are  not  deemed
        outstanding for computing the percentage ownership of any other person.
  (3)   Includes (i) 1,148,609  shares of Common Stock issuable upon exercise of
        options  granted  under the Company's  1997,  2000 and 2005 Stock Option
        Plan  (collectively  the "Plans"),  and (ii) 269,965  shares  underlying
        restricted stock awards.  Excludes 1,252,838 shares underlying  deferred
        stock units,  which are vested or will vest within 60 days of the Record
        Date, but are not deliverable within such time. Certain of such deferred
        stock units are subject to shareholder approval of the Plan Amendments.
  (4)   Includes 45,000 shares of Common Stock issuable upon exercise of options
        and 9,375 shares of Restricted Stock granted under the Plans.
  (5)   Includes 7,500 shares of Restricted Stock granted under the Plans.
  (6)   Includes 10,000 shares of Common Stock issuable upon exercise of options
        and 17,500 shares of Restricted Stock granted under the Plans.
  (7)   Includes  327,082  shares of Common  Stock  issuable  upon  exercise  of
        options and 24,833 shares of  Restricted  Stock granted under the Plans.
        Excludes 92,661 shares underlying deferred stock units, which are vested
        or will vest within 60 days of the Record Date, but are not  deliverable
        within such time.
  (8)   Includes 47,222 shares of Common Stock issuable upon exercise of options
        and 51,862 shares of Restricted Stock granted under the Plans.  Excludes
        133,713 shares underlying deferred stock units, which are vested or will
        vest within 60 days of the Record Date, but are not  deliverable  within
        such time.
  (9)   Includes 3,000 shares of Common Stock held by Madge Miller,  the wife of
        Martin Miller, as to which Mr. Miller disclaims beneficial ownership.
  (10)  Includes 31,250 shares of Common Stock issuable upon exercise of options
        and 16,917 shares of Restricted Stock granted under the Plans.
  (11)  Mr. Moszkowski's address is c/o, TowerBrook Capital Partners,  L.P., 430
        Park Avenue New York, New York, 10022.
  (12)  Includes 31,250 shares of Common Stock issuable upon exercise of options
        and 12,500 shares of Restricted  Stock granted under the Plans.  Certain
        of the options are held for the benefit of QIP.

                                        7


  (13)  Includes 35,000 shares of Common Stock issuable upon exercise of options
        and 7,500 shares of Restricted Stock granted under the Plans.
  (14)  Includes (i) 230,700  shares of Common Stock  issuable  upon exercise of
        options  granted  under  the Plans and (ii)  591,256  shares  underlying
        restricted stock awards.  Excludes 1,315,620 shares underlying  deferred
        stock units,  which are vested or will vest within 60 days of the Record
        Date, but are not deliverable within such time. Certain of such deferred
        stock units are subject to shareholder approval of the Plan Amendments.
  (15)  Includes 7,500 shares of Restricted Stock granted under the Plans.
  (16)  Mr.  Wassong's  address is c/o Soros Fund  Management  LLC,  888 Seventh
        Avenue,  33rd floor,  New York, New York 10106.  Mr.  Wassong  disclaims
        beneficial ownership of the shares of Common Stock beneficially owned by
        George  Soros,  SFMDI and QIP (as  defined in notes (18) and (19) below)
        and  none of such  shares  are  included  in the  table  above  as being
        beneficially owned by him.
  (17)  Includes 35,000 shares of Common Stock issuable upon exercise of options
        and 15,000 shares of Restricted  Stock granted under the Plans.  Certain
        of the options are held for the benefit of QIP.
  (18)  Represents  1,590,741 shares of Common Stock and 13,356 shares of Common
        Stock  issuable  upon  exercise  of warrants  (collectively,  the "SFMDI
        Shares")  held in the name of SFM Domestic  Investments  LLC  ("SFMDI").
        SFMDI is a  Delaware  limited  liability  company.  George  Soros  ("Mr.
        Soros") may also be deemed the beneficial owner of the SFMDI Shares. The
        principal  address of SFMDI is at 888 Seventh  Avenue,  33rd Floor,  New
        York, New York 10106.  The foregoing  information was derived,  in part,
        from certain publicly available reports,  statements and schedules filed
        with the Commission.
  (19)  Represents  48,601,156  shares of Common  Stock  and  408,288  shares of
        Common Stock issuable upon exercise of warrants (collectively,  the "QIP
        Shares")  held in the name of Quantum  Industrial  Partners LDC ("QIP").
        The number of shares  beneficially  owned by QIP and Mr.  Soros does not
        include the options held by Messrs.  Moszkowski and Wassong held for the
        benefit of QIP. See notes (12) and (17).
  (20)  QIP is an exempted limited duration company formed under the laws of the
        Cayman  Islands  with  its  principal   address  at  Kaya  Flamboyan  9,
        Willemstad, Curacao, Netherlands Antilles. QIH Management Investor, L.P.
        ("QIHMI"),  an investment  advisory firm organized as a Delaware limited
        partnership, is a minority shareholder of, and is vested with investment
        discretion with respect to portfolio assets held for the account of QIP.
        The sole  general  partner  of QIHMI is QIH  Management  LLC, a Delaware
        limited liability company ("QIH Management"). Soros Fund Management LLC,
        a Delaware  limited  liability  company  ("SFM"),  is the sole  managing
        member of QIH  Management  Mr. Soros may be deemed to have shared voting
        power  and  sole  investment  power  with  respect  to the  QIP  Shares.
        Accordingly,  each of QIP, QIHMI, QIH Management,  SFM and Mr. Soros may
        be deemed to be the beneficial owners of the QIP Shares.  Each has their
        principal  office at 888 Seventh Avenue,  33rd Floor, New York, New York
        10106.  The foregoing  information  was derived,  in part,  from certain
        publicly  available  reports,  statements  and schedules  filed with the
        Commission.
  (21)  See (18) and (19) above. The number of shares  beneficially owned by QIP
        and Mr.  Soros does not include the options  held by Messrs.  Moszkowski
        and Wassong held for the benefit of QIP. See notes (12) and (17).
  (22)  The address of each of S.A.C. Capital Associates,  LLC, Prentice Capital
        Offshore, Ltd., Prentice Capital Management, LP and Michael Zimmerman is
        623 Fifth Avenue, 32nd Floor, New York, New York 10022.
  (23)  Prentice  Capital  Management,  LP has  investment and voting power with
        respect to the securities held by Prentice  Capital  Offshore,  Ltd. Mr.
        Michael  Zimmerman  is the member of the  general  partner  of  Prentice
        Capital management,  LP. Each of Prentice Capital Management, LP and Mr.
        Zimmerman disclaim beneficial ownership of any of these securities.
  (24)  Pursuant to an  investment  management  agreement  among S.A.C.  Capital
        Advisors,  LLC,  Prentice  Capital  management,  LP and  Mr.  Zimmerman,
        Prentice  Capital  Management,  LP manages an  investment  account  that
        contains certain securities,  including those referenced herein, held by
        S.A.C. Capital Associates,  LLC (the "Managed Account").  The securities
        in  the  Managed  Account  are  held  in  the  name  of  S.A.C.  Capital
        Associates,  LLC. Prentice Capital Management, LP has, except in limited
        circumstances, the power to vote or to direct the vote and to dispose or
        to direct the  disposition  of the  securities  in the Managed  Account,
        including  the  securities  referenced  herein.  Each of S.A.C.  Capital
        Advisors,  LLC, S.A.C.  Capital management,  LLC (investment managers to
        S.A.C. Capital Associates,  LLC), S.A.C Capital Associates,  LLC and Mr.
        Steven A. Cohen, who controls each of S.A.C.  Capital Advisors,  LLC and
        S.A.C. Capital Management,  LLC, disclaim beneficial ownership of any of
        the securities  held in the Managed  Account,  and each disclaims  group
        ownership with Prentice Capital Management, LP as to the securities held
        in  the  Managed  Account  and  as to  any  other  securities  that  are
        beneficially owned by Prentice Capital Management, LP or its affiliates.
        Each of  Prentice  Capital  Management,  LP and Mr.  Zimmerman  disclaim

                                        8


        beneficial  ownership  of any  securities  held in the  Managed  Account
        except to the extent of their pecuniary interest.
  (25)  Consists of: (a) 816,784 shares held by Prentice Capital  Partners,  LP;
        (b)  4,037,731  shares held by  Prentice  Capital  Partners  QP, LP; (c)
        9,051,470 shares held by Prentice Capital Offshore,  Ltd. (see note (21)
        above);  (d) 11,438,618 shares held by S.A.C.  Capital  Associates,  LLC
        (see note (22) above);  (e) 2,003,065 shares held by GPC XLIII, LLC; and
        (f) 3,038,625 shares held by PEC I, LLC. Prentice Capital Management, LP
        and Mr.  Zimmerman  control the investing and trading in securities held
        by each of these entities.  Each of Prentice Capital Management,  LP and
        Mr. Zimmerman disclaim beneficial ownership of any of these securities.
  (26)  Maverick Capital, Ltd. is an investment adviser registered under Section
        203 of the Investment  Advisers Act of 1940 and, as such, has beneficial
        ownership of the shares held by Maverick Fund USA, Ltd.,  Maverick Fund,
        L.D.C. and Maverick Fund II, Ltd.  through the investment  discretion it
        exercises over these accounts.  Maverick Capital Management,  LLC is the
        General  Partner of  Maverick  Capital,  Ltd.  Lee S.  Ainslie  III is a
        manager  of  Maverick  Capital  Management,  LLC  and  is  granted  sole
        investment  discretion  pursuant to Maverick Capital  Management,  LLC's
        regulations.  The address of Maverick Capital, Ltd. and Maverick Capital
        Management, LLC is 300 Crescent Court, 18th Floor, Dallas, TX 75201; and
        the  address  of each of Lee S.  Ainslie  III,  Maverick  Fund,  L.D.C.,
        Maverick  Fund II, Ltd.  and  Maverick  Fund USA,  Ltd. is c/o  Maverick
        Capital, Ltd., 300 Crescent Court, 18th Floor, Dallas, TX 75201.
  (27)  Includes  2,111,600  shares of Common Stock  issuable  upon  exercise of
        options and  Restricted  Stock.  Excludes  2,794,832  shares  underlying
        deferred  stock  units,  which are vested or will vest within 60 days of
        the Record Date, but are not deliverable within such time.

SERIES F PREFERRED STOCK

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial  ownership  of the Series F Preferred  Stock of the Company as of the
Record Date, for (i) each person who is known by the Company to own beneficially
more than 5% of the Series F Preferred  Stock of the  Company,  (ii) each of the
Company's directors,  (iii) the Named Executive Officers, and (iv) all directors
and Named Executive Officers as a group.



                                                                   NUMBER OF SHARES
NAME (1)                                                          BENEFICIALLY OWNED   PERCENTAGE (2)
-------------------------------------------------------------     ------------------   -------------
                                                                                    
Patrick C. Barry                                                          -                 -
Barry Erdos                                                               -                 -
Michael Gross                                                             -                 -
Ann Jackson                                                               -                 -
Martin Keane                                                              -                 -
Bradford Matson                                                           -                 -
Martin Miller                                                             -                 -
Neal Moszkowski                                                           -                 -
Christopher G. McCann                                                     -                 -
Melissa Payner                                                            -                 -
Alex Rafal                                                                -                 -
David Wassong                                                             -                 -
Portside Growth Opportunity Fund (2)                                    571               100%
All directors and executive officers as a group (13 persons)              -                 -


----------

*Less than 1%.

(1) Beneficial  ownership  is  determined  in  accordance  with the rules of the
    Commission and generally includes voting or investment power with respect to
    securities.  Shares of Common Stock issuable upon the exercise of options or
    warrants  currently  exercisable  or  exercisable  within 60 days are deemed
    outstanding for computing the percentage

                                        9


    ownership of the person holding such options or warrants but are not deemed
    outstanding for computing the percentage ownership of any other person.

(2) Ramius Capital Group,  LLC ("Ramius  Capital") is the investment  advisor of
    Portside Growth and  Opportunity  Fund  ("Portside")  and  consequently  has
    voting and investment power over securities held by Portside. Ramius Capital
    disclaims  beneficial  ownership  of the shares held by  Portside.  Peter A.
    Cohen,  Morgan B. Stark,  Thomas W.  Strauss and Jeffrey M.  Solomon are the
    sole managing  members of C4S & Co., LLC, the sole managing member of Ramius
    Capital.  As a result,  Messrs.  Cohen,  Stark,  Strauss  and Solomon may be
    considered  beneficial owners of any shares deemed to be beneficially  owned
    by Ramius  Capital.  Messrs.  Cohen,  Stark,  Strauss and  Solomon  disclaim
    beneficial ownership of these shares.

                        EXECUTIVE OFFICERS OF THE COMPANY

        The  following  table sets forth the names,  ages and all  positions and
offices with the Company held by the Company's present executive officers.

Name                   Age   Positions and Offices Presently Held
--------------------   ---   ---------------------------------------------------
Melissa Payner          48   Chief Executive Officer and President

Patrick C. Barry        44   Chief Financial Officer and Chief Operating Officer

Bradford Matson         49   Chief Marketing Officer

Martin Keane            42   Senior Vice President of E-Commerce

----------

        Following  is  information  with  respect  to  the  Company's  executive
officers who are not also directors of the Company:

Patrick C. Barry served as an Executive  Vice President of the Company from July
1998 to September 2000 and has been the Company's Chief Financial  Officer since
August 1998. In September  2000,  Mr. Barry assumed the role of Chief  Operating
Officer and has served the Company in that capacity  since such time.  From June
1996 to July 1998, Mr. Barry served as the Chief Financial  Officer and the Vice
President  of  Operations  of Audible,  Inc.,  an Internet  commerce and content
provider.  From  March  1995 to June  1996,  Mr.  Barry was the Chief  Financial
Officer of Warner  Music  Enterprises,  a direct  marketing  subsidiary  of Time
Warner,  Inc.  From July 1993 to March 1995,  Mr. Barry served as  Controller of
Book-of-the-Month Club, a direct marketing subsidiary of Time Warner, Inc.

Bradford Matson has served as our Chief Marketing  Officer since September 2005.
Mr.  Matson,  was a marketing  executive  at Spiegel  Catalog from 1981 to 2003,
where he held various senior level positions, including Senior Vice President of
Advertising  and Brand  Communications  from  2001 to 2003,  Vice  President  of
Advertising  from 2000 to 2001 and Vice President of  Advertising  and Marketing
for Portfolio  SBUs from 1997 to 1999.  From 2004 to 2005,  Mr. Matson served as
Director of Marketing and Communications for the Steppenwolf Theatre Co.

Martin Keane served as the Company's Vice President of Product  Development  and
E-Commerce from January 1999 through  September 2004 when he assumed the role of
Senior Vice President of E-Commerce. From 1997 to 1999, Mr. Keane was the Design
Director for Music Boulevard, an E-Commerce site owned by N2K, Inc. From 1990 to
1997, Mr. Keane served as Regional  Manager for APCO Graphics,  an architectural
graphics company.

                                       10


                             EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

Overview of Compensation Program

    The   Compensation   Committee  of  the  Company's  Board  of  Directors  is
responsible for establishing and evaluating the Company's policies governing the
compensation  of its executive  officers and the Named Executive  Officers.  The
Compensation  Committee's goal is to ensure that the total  compensation paid to
each  of  the  Company's  Named  Executive  Officers  is  fair,  reasonable  and
competitive.

Compensation Objective

    The objectives of the Company's executive compensation programs are to:

o   attract and retain talented and experienced management personnel;
o   motivate  and  reward  members  of  management  whose   knowledge,   skills,
    performance  and  business  relationships  are  critical  to  the  Company's
    success; and
o   align  the  interests  of  the  Company's  management  and  stockholders  by
    motivating management to increase stockholder value and rewarding management
    when stockholder value increases.

    The  Company's  executive  compensation  programs are designed to compensate
individual management personnel based on a number of factors, including:

o   the individual's position and responsibilities within the Company;
o   the overall importance of the individual's  responsibilities  in helping the
    Company achieve success;
o   specific  tasks that the  individual  may be  required  to perform  during a
    particular time period;
o   the individual's skill set, experience and education;
o   market  conditions,  as  measured  by (among  other  things)  feedback  from
    recruiters  and  the  Company's  knowledge  of  peer  company   compensation
    policies;
o   geographical  considerations,  including the cost of living  associated with
    New York City, where the Company's offices are located;
o   advice from a national third party compensation firm;
o   the  Company's   performance   in  areas  for  which  the   individual   has
    responsibility; and
o   the Company's overall performance.

Role of Executive Officers and Others in Compensation Decisions

    The  Compensation  Committee  makes all final  decisions with respect to the
compensation  received by the Company's Named Executive Officers.  It engages in
arm's length  negotiation  and  discussions  with Ms.  Payner and Mr. Barry with
respect to each of their compensation  packages,  but deliberates  outside their
presence when making  decisions on such  matters.  In  considering  compensation
packages for other Named Executive Officers, the Compensation Committee solicits
recommendations  from Ms. Payner and Mr. Barry,  although final  decision-making
continues to be the responsibility of the Compensation Committee.

Setting  Executive Compensation

    During 2006, the Compensation Committee retained an independent compensation
consultant to (i) assist with respect to the transition in the Company's general
long-term equity incentive compensation policy from granting options to granting
restricted  stock and/or  deferred  stock units and (ii) advise the Company with
respect to the equity portion of the  compensation  of Ms. Payner and Mr. Barry.
Based in part on these  recommendations,  the Compensation  Committee instituted
significant changes to the structure of the Company's long-term equity incentive
compensation,  including  the use of  restricted  stock and deferred  stock unit
awards,  and the  exchange of certain  out-of-the-money  stock  options that had
previously been issued for new grants of restricted  stock/and/or deferred stock
units. These changes are discussed further below.

2006 Executive Compensation Components

    For the fiscal year ended  December 31, 2006,  the  principal  components of
compensation for the Named Executive Officers were:

o   annual base salary;
o   annual cash bonuses;
o   cash bonuses paid upon the  completion  of the  Company's  financing in June
    2006;

                                       11


o   cash  bonuses  paid to the  Company's  Chief  Executive  Officer  and  Chief
    Operating  Officer  to  compensate  them for  taxes due in  connection  with
    restricted stock grants;
o   long-term equity incentive compensation; and
o   other benefits.

    Base Salary

    Base salary is designed to attract and retain experienced executive officers
who can drive the achievement of the Company's goals. Base salary is intended to
provide Named  Executive  Officers  with a predictable  amount of cash flow that
allows them to cover their day-to-day living expenses. Initial base salaries are
primarily  determined by arm's length  negotiation with a prospective  employee.
Increases to base salary are determined based on a variety of factors, including
individual performance, changes in role and/or responsibility and changes in the
competitive   market  environment   (including  other  potential   opportunities
available to existing  employees).  The Compensation  Committee reviews the base
salary for each executive officer on at least an annual basis.  During 2006, the
base salaries of Messrs. Barry and Keane, were increased pursuant to this review
process as further described in the footnotes to the Summary  Compensation Table
below.

    Annual Cash Bonuses

    The Company's annual cash bonus program is a discretionary  program designed
to reward Named Executive Officers after  consideration of the Company's overall
financial results  considering  economic and business  conditions  affecting the
Company,  the employee's  performance and contribution to the Company's  overall
business  objectives  and the prior year's bonus  payment.  In  determining  the
discretionary  bonuses for the Named Executive  Officers,  the Company took into
account growth in net revenues and gross margins as well as new customers added.
Also,  in  setting  such  bonuses,  the  Company  considered  negative  factors,
including increased operating loss. The Compensation  Committee also factored in
the  equity  grants  that  Ms.  Payner  and Mr.  Barry  received  in  2006  when
determining  their  respective  bonuses.  Annual cash  bonuses  are  intended to
provide Named Executive Officers with immediate and liquid compensation at least
once  per  year  for  performance  during  the  previous  fiscal  year.  In some
instances,  employment  agreements  with a new hire may  include  minimum  bonus
amounts for the  employee's  first full fiscal year with the  Company.  In March
2007, annual cash bonuses were paid to each of the Named Executive  Officers for
the fiscal year ended  December 31, 2006, as further  described in the footnotes
to the Summary Compensation Table below. Although the Compensation Committee did
not utilize  formal bonus targets in  determining  these  amounts,  it is in the
process  of  formalizing  bonus  targets  for  2007  that  will be  based on the
achievement of specific levels of revenue growth and operating  profit (prior to
equity compensation expense).

    Financing Bonuses

    In June 2006, the Company completed an equity financing pursuant to which it
raised  approximately  $50  million and  simplified  its  capital  structure  by
eliminating the large majority of outstanding  preferred stock. The consummation
of a  financing  of this  type had  been a  significant  corporate  goal and had
required each of Ms. Payner and Mr. Barry to expend a significant amount of time
and attention while continuing to handle their respective  responsibilities  for
the day-to-day  operations of the Company. In order to reward them for achieving
this goal, the Compensation  Committee  awarded  additional  discretionary  cash
bonuses  to  each  of them  upon  completion  of the  transaction  based  on the
individual efforts of each in consummating this financing,  as further described
in the footnotes to the Summary Compensation Table below.

    Tax Bonuses

    As described  below,  the Company has recently  restructured  its  long-term
equity incentive compensation,  and, as part of that process, issued significant
restricted stock awards to Ms. Payner and Mr. Barry in November 2006 in exchange
for the  forfeiture of their rights to certain fully vested stock  options.  The
issuance of a restricted  stock award  results in taxable  compensation,  either
upon the vesting of the award or (if the  employee  so chooses) a Section  83(b)
election made within 30 days of grant. Because significant taxes would have been
due in  connection  with  these  restricted  stock  awards,  absent a cash bonus
granted in tandem  with the award,  Ms.  Payner and Mr.  Barry would most likely
have been  forced to  liquidate  a portion of their  stock  holdings in order to
generate  the cash  necessary  to pay these taxes.  The  Compensation  Committee
believed  that such sales of stock by Ms.  Payner and Mr.  Barry  would not have
been in the  Company's  best  interests  because:  (a) the sale of a significant
amount of stock in a short  period of time could  have had a negative  impact on
the trading price of the Company's common stock, given that it is thinly traded;
and (b) the sale of a  significant  number of shares by Ms.  Payner or Mr. Barry
would have defeated the purpose of the award,  which was to provide them with an
equity  grant  that  incentivized   long  term  growth  in  shareholder   value.
Accordingly, the

                                       12


Compensation  Committee  negotiated  provisions in Ms.  Payner's and Mr. Barry's
employment  agreements  that required them to make a Section 83(b) election with
respect to the  restricted  stock awards,  and then awarded them cash bonuses to
cover the tax impact of the awards.  Such  bonuses are further  described in the
footnotes to the Summary Compensation Table below.

    Long-Term Equity Incentive Compensation

    The Company awards long-term equity incentive awards to employees, including
the  Named  Executive  Officers,  as part  of its  total  compensation  package.
Long-term  equity  incentive  awards are made pursuant to the Plan. These awards
are  intended  to align the  interests  of  employees  to the  interests  of the
Company's  stockholders.  The  Compensation  Committee  reviews and approves the
amount and type of each award to be granted  to each  employee.  Generally,  the
Compensation  Committee considers equity grants annually at the time bonuses are
set, although grants may be considered at other times to attract  employees,  to
reward  performance  and/or to retain current  employees.  The amount,  type and
features of long-term  equity  incentive  awards,  if any, to be awarded to each
employee  is  evaluated  by the  Compensation  Committee  based on a  number  of
factors, including the past service of such employee to the Company, the present
and potential  contributions  of such employee to the  Company's  success,  such
employee's  then-current  stock  holdings,  years of service,  position with the
Company and other factors.  Additionally,  the Compensation Committee's decision
to award equity  grants to Ms.  Payner and Mr. Barry in 2006 was  considered  in
setting the level of the annual cash bonus that each executive received in 2006.
The Compensation  Committee does not apply a formula assigning  specific weights
to any of these factors when making its determination.

    Historically,  the Company's  long-term equity incentive awards  exclusively
took the form of options  to  acquire  its common  stock.  Stock  option  awards
provide the holder with the right to purchase  shares of Common Stock at a fixed
exercise  price for a period of up to ten years.  Stock options are granted at a
price not less than the  prevailing  market  value at the time of grant and have
realizable  value only if the  Company's  stock price  increases.  Stock options
generally vest over a number of years.

    During  2006,  at  the   recommendation   of  an  independent   third  party
compensation  consultant,  the Compensation  Committee began to de-emphasize the
use of stock options  (although  they are still granted in some  circumstances),
and to begin to issue  equity  awards  in the form of  restricted  stock  and/or
deferred  stock  units.  This change in  emphasis  was driven  primarily  by the
continued  volatility of the trading price of the Company's  Common Stock.  As a
result of this  volatility,  a large number of stock  options had been issued at
exercise  prices  that were  significantly  out-of-the-money  and were no longer
providing  the intended  incentives  to the  recipients  thereof.  Additionally,
changes  in the  accounting  rules to  require  a charge  for  option  awards to
earnings upon grant,  had decreased the previous  advantages in awarding options
as the main equity component of our long-term  incentive program. In contrast to
stock options, restricted stock and deferred stock units retain some value, even
if the  trading  price of the Common  Stock  decreases  after the date of grant.
Restricted  stock awards  consist of awards for a specified  number of shares of
common stock.  Until the awards have vested,  they remain  subject to forfeiture
upon  termination of employment  and  restrictions  on transfer.  Deferred stock
units  represent  the right to receive  shares of Common Stock on a future date.
Until they  vest,  deferred  stock  units  remain  subject  to  forfeiture  upon
termination of employment.  Once vested,  the underlying  shares of Common Stock
are not  delivered  until a  specified  delivery  date.  The  advantage  of this
deferred  delivery is that no taxes (other than employment  taxes such as Social
Security and Medicare) are due until the stock is actually delivered.

    In  accordance  with this  shift in  emphasis  away from stock  options  and
towards  restricted  stock and  deferred  stock  units,  the amended  employment
agreements  that the Company  entered into in 2006 with Ms. Payner and Mr. Barry
included  provisions  pursuant to which they each received  restricted stock and
deferred stock unit grants in exchange for the forfeiture of certain  out-of-the
money stock options. For more detail on these exchanges see the footnotes to the
Summary  Compensation  Table below.  In January 2007,  the Company  commenced an
offer to exchange  pursuant to which eligible  employees  (other than Ms. Payner
and Mr.  Barry) were  offered the  opportunity  to  exchange  stock  options for
restricted  stock and/or deferred stock units on similar terms.  Messrs.  Matson
and Keane, each participated in this offer to exchange.

    In addition to the exchanges  discussed  above,  each of the Named Executive
Officers was granted  deferred stock units in 2006 as described in the footnotes
to the Summary Compensation Table below.

                                       13


    Other Benefits

    Retirement  Benefits.  The  Company  maintains  a 401(k)  Plan in which  all
full-time  employees,  including the Named Executive  Officers,  are eligible to
participate.  The Company  provides  this plan to help its  employees  save some
amount of their cash compensation for retirement in a tax efficient manner.  The
Company  does not provide an option for its  employees to invest in its stock in
the plan, and does not provide matching contributions.

        Health and Welfare  Benefits.  All  full-time  employees,  including the
Named Executive  Officers,  may participate in the Company's  health and welfare
benefit  programs,  including  medical,  dental and  vision  care  coverage  and
disability insurance.  In addition, the Company's employment agreements with Ms.
Payner and Mr. Barry require it to purchase, on each of their behalf, additional
disability  and life  insurance  policies  with  premiums  of up to $27,500  and
$17,500  per year,  respectively.  The  Company is  currently  in the process of
purchasing  such policies,  and is also exploring the  possibility of purchasing
additional policies for the other Named Executive Officers.

        Perquisites.  The Compensation  Committee's policy is to provide limited
perquisites,  and it does not  believe  these  perquisites  and  other  personal
benefits  constitute  a  material  component  of  a  Named  Executive  Officer's
compensation package. The most significant perquisite provided by the Company is
a $4,000  per month  housing  allowance  paid to Ms.  Payner to offset the costs
associated with the living expenses  associated with the Company's New York City
offices.

Policy with Respect to Employment Agreements

    The  Compensation  Committee's  policy  is for the  Company  to  enter  into
employment  agreements with each of its Named Executive Officers for a number of
reasons, including the following:

        o   the need to provide  severance  benefits that are  competitive  with
            those offered by other, similarly situated companies;

        o   the belief that severance benefits help to ensure that management is
            not   financially   motivated  to  frustrate   the  execution  of  a
            change-in-control   transaction   for  fear  that   their   personal
            compensation will be negatively impacted as a result thereof;

        o   the  ability  to  include   non-competition   and   non-solicitation
            covenants in such employment  agreements in order to reduce the risk
            that a key member of management is recruited by a competitor;

        o   the retention of Named Executive  Officers after a change of control
            by providing that enhanced  vesting  acceleration  on certain equity
            awards would  generally  only occur if the Named  Executive  Officer
            remained employed by the Company for 12 months following a change in
            control; and

        o   the  increased  certainty   resulting  from  negotiated   employment
            agreements reduces that distraction  caused by ongoing  negotiations
            over compensation matters.

    The  Company  currently  has  employment  agreements  with each of the Named
Executive  Officers,  which are described further under the caption  "Employment
Agreements" below.

Summary Compensation Table

    The  following  table  sets  forth  information  for the  fiscal  year ended
December 31, 2006 concerning  compensation of (1) all individuals serving as our
principal  executive officer during the fiscal year ended December 31, 2006, (2)
all  individuals  serving as our principal  financial  officer during the fiscal
year ended December 31, 2006,  and (3) the two other  employees who were serving
as  executive  officers  as of December  31,  2006 and whose total  compensation
exceeded $100,000 (collectively, the "Named Executive Officers"):

                                       14


                           SUMMARY COMPENSATION TABLE



                                                                                 STOCK           ALL OTHER
                                                  SALARY         BONUS           AWARDS         COMPENSATION        TOTAL
NAME AND PRINCIPAL POSITION              YEAR       ($)           ($)            ($)(1)             ($)              ($)
-------------------------------------    ----    ---------     ---------      -----------       ------------     ------------
                                                                                               
Melissa Payner, President                2006    $ 500,000     $ 944,686(2)   $ 4,673,992(3)    $     48,655(4)  $  6,167,333
 and Chief Executive Officer

Patrick C. Barry,                        2006    $ 325,000(5)  $ 395,204(6)   $ 4,159,569(7)    $        590(8)  $  4,905,363
 Chief Operating Officer and
 Chief Financial Officer

Bradford Matson,                         2006    $ 350,000     $  60,000(9)   $   330,000(10)   $         --     $    740,000
 Chief Marketing Officer

Martin Keane,                            2006    $ 196,923(11) $  45,000(12)  $   264,000(13)   $         --     $    529,000
 Senior Vice President of E-Commerce


(1)     For a discussion of the  assumptions  made in the valuation of the Stock
        Awards  and  Option  Awards,  see  Note  9 of  the  Notes  to  Financial
        Statements,  included  in our annual  report on Form 10-K for the fiscal
        year ended December 31, 2006, which accompanies this proxy statement.

(2)     Represents:  (a) a bonus of $400,000  awarded in June 2006 in connection
        with the  consummation of an equity  financing;  (b) a bonus of $150,000
        awarded in March 2007 for the fiscal  year ended  December  31, 2006 and
        (c) a bonus of $394,686 awarded in November 2006 in order to cover taxes
        incurred in connection with the grant of restricted stock referred to in
        note (3) below.  Does not include a $100,000 bonus awarded in March 2006
        for the fiscal year ended December 31, 2005.

(3)     Represents  the value of the following  awards  granted  during the year
        ended December 31, 2006: (a) 591,256 shares of Restricted  Stock granted
        in November  2006 in exchange for Ms.  Payner  forfeiting  her rights to
        certain fully vested stock options that would have been  exercisable  to
        purchase an aggregate of 1,665,220  shares of Common Stock;  (b) 126,904
        Deferred Stock Units granted in November 2006 in exchange for Ms. Payner
        forfeiting her rights to certain  unvested  options that would have been
        exercisable  to purchase an aggregate of 234,780 shares of Common Stock;
        and (c) 4,201,832  additional  Deferred  Stock Units granted in November
        2006.

(4)     Represents $48,000 in connection with a housing allowance and the amount
        paid in connection with life insurance premium.

(5)     Mr.  Barry's  annual salary was  increased  from $300,000 to $350,000 in
        July 2006.

(6)     Represents:  (a) a bonus of $200,000  awarded in June 2006 in connection
        with the  consummation  of an equity  financing;  (b) a bonus of $72,000
        awarded in March 2007 for the fiscal year ended  December 31, 2006;  and
        (c) a bonus of $123,204 awarded in November 2006 in order to cover taxes
        incurred in connection with the grant of restricted stock referred to in
        note (7) below.  Does not include a $50,000  bonus awarded in March 2006
        for the fiscal year ended December 31, 2005.

(7)     Represents  the value of the following  awards  granted  during the year
        ended December 31, 2006: (a) 269,965 shares of Restricted  Stock granted
        in November  2006 in exchange  for Mr.  Barry  forfeiting  his rights to
        certain fully vested stock options that would have been  exercisable  to
        purchase an  aggregate  of 853,238  shares of Common  Stock;  (b) 45,837
        Deferred  Stock Units granted in November 2006 in exchange for Mr. Barry
        forfeiting his rights to certain  unvested  options that would have been
        exercisable  to purchase an aggregate of 91,674  shares of Common Stock;
        and (c) 4,062,692  additional  Deferred  Stock Units granted in November
        2006.

(8)     Represents the amount paid in connection with life insurance premium.

(9)     Represents a bonus of $60,000  awarded in March 2007 for the fiscal year
        ended  December 31, 2006.  Does not include a $20,000  bonus  awarded in
        March 2006 for the fiscal year ended December 31, 2005.

(10)    Represents the value of 375,000 Deferred Stock Units granted in November
        2006.

                                       15


(11)    Mr.  Keane's  annual salary was  increased  from $190,000 to $220,000 in
        September 2006.

(12)    Represents:  (a) a bonus of $20,000  awarded in June 2006 in  connection
        with the consummation of an equity financing; and (b) a bonus of $25,000
        awarded in March 2007 for the fiscal year ended December 31, 2006.  Does
        not  include a $25,000  bonus  awarded in March 2006 for the fiscal year
        ended December 31, 2005.

(13)    Represents the value of 300,000 Deferred Stock Units granted in November
        2006.

Based on the fair value of equity awards granted to named executive  officers in
2006 and the base salary of the named executive officers, "Salary" accounted for
approximately  11% of the total  compensation of the named  executive  officers,
incentive compensation accounted for approximately 88% of the total compensation
of the named executive  officers and benefits  accounted for approximately 1% of
the total compensation of named executive officers. Because the value of certain
equity  awards  included  below is based on the FAS 123(R) value rather than the
fair value,  these percentages  cannot be derived using the amounts reflected in
the applicable table above.

  Grants of Plan-Based Awards

    The following table sets forth information concerning each grant of an award
made  during  the  fiscal  year  ended  December  31,  2006 to each of the Named
Executive Officers:

           GRANTS OF PLAN-BASED AWARDS -- YEAR ENDED DECEMBER 31, 2006

                                                                       GRANT
                                          STOCK         CLOSING      DATE FAIR
                                         AWARDS:        MARKET         VALUE
                                          NUMBER         PRICE        OF STOCK
                                        OF SHARES       ON THE          AND
                                         OF STOCK       DATE OF        OPTION
                         GRANT           OR UNITS        GRANT         AWARDS
NAME                      DATE            (#)(1)        ($/SH)          ($)
----------------   -----------------    ----------      -------     -----------
Melissa Payner     November 13, 2006       591,256(2)   $  0.95     $   561,693
                   November 13, 2006       126,904(3)   $  0.95     $   120,559
                   November 13, 2006     4,201,832(4)   $  0.95     $ 3,991,740

Patrick C. Barry   November 13, 2006       269,965(5)   $  0.95     $   256,467
                   November 13, 2006        45,387(6)   $  0.95     $    43,545
                   November 13, 2006     4,062,692(7)   $  0.95     $ 3,859,557

Bradford Matson    November 30, 2006       375,000(8)   $  0.88     $   330,000

Martin Keane       November 30, 2006       300,000(9)   $  0.88     $   264,000

(1)     All grants were made pursuant to the Plan.

(2)     Represents shares of restricted stock granted in exchange for Ms. Payner
        forfeiting  her rights to certain  fully vested stock options that would
        have been  exercisable  to purchase an aggregate of 1,665,220  shares of
        Common Stock. Such shares vested in full on January 1, 2007.

(3)     Represents  Deferred  Stock  Units  granted in exchange  for Ms.  Payner
        forfeiting her rights to certain  unvested  options that would have been
        exercisable  to purchase an aggregate of 234,780 shares of Common Stock.
        Such Deferred  Stock Units vest in eight equal  quarterly  installments,
        beginning on October 1, 2006.

                                       16


(4)     Represents  Deferred Stock Units,  which vest as follows:  (i) one-third
        vest in four equal quarterly installments commencing on October 1, 2006,
        (ii) one-third vest in eight equal quarterly installments  commencing on
        October  1, 2006 and (iii)  one-third  vest in  twelve  equal  quarterly
        installments commencing on October 1, 2006.

(5)     Represents  shares of restricted stock granted in exchange for Mr. Barry
        forfeiting  his rights to certain  fully vested stock options that would
        have been  exercisable  to purchase an  aggregate  of 853,238  shares of
        Common Stock. Such shares vested in full on January 1, 2007.

(6)     Represents  Deferred  Stock  Units  granted in  exchange  for Mr.  Barry
        forfeiting his rights to certain  unvested  options that would have been
        exercisable  to purchase an aggregate of 91,674  shares of Common Stock.
        Such Deferred  Stock Units vest in eight equal  quarterly  installments,
        beginning on October 1, 2006.

(7)     Represents  Deferred Stock Units,  which vest as follows:  (i) one-third
        vest in four equal quarterly installments commencing on October 1, 2006,
        (ii) one-third vest in eight equal quarterly installments  commencing on
        October  1, 2006 and (iii)  one-third  vest in  twelve  equal  quarterly
        installments commencing on October 1, 2006.

(8)     Represents  Deferred Stock Units,  which vest as follows:  (i) one-third
        vest in four equal  quarterly  installments  commencing  on  December 1,
        2006,  (ii)  one-third  vest  in  eight  equal  quarterly   installments
        commencing on December 1, 2006 and (iii)  one-third vest in twelve equal
        quarterly installments commencing on December 1, 2006.

(9)     Represents  Deferred Stock Units,  which vest as follows:  (i) one-third
        vest in four equal  quarterly  installments  commencing  on  December 1,
        2006,  (ii)  one-third  vest  in  eight  equal  quarterly   installments
        commencing on December 1, 2006 and (iii)  one-third vest in twelve equal
        quarterly installments commencing on December 1, 2006.

    Employment Agreements

        MELISSA PAYNER

        On November 14, 2006, the Company  entered into a thirty-six  (36) month
employment  agreement (the "Payner Agreement") with Melissa Payner providing for
her continued  service as its Chief Executive  Officer and a member of our Board
of Directors. The Payner Agreement was effective as of July 1, 2006 and replaced
Ms. Payner's prior  employment  agreement,  which would have expired on March 1,
2007.  Under the Payner  Agreement,  Ms.  Payner is  entitled  to an annual base
salary  of  $500,000,  subject  to  increases  in  the  sole  discretion  of the
Compensation  Committee.  She is also eligible to receive an annual  performance
bonus based upon the  achievement  of certain  targets to be set for each fiscal
year by the Compensation Committee in its sole discretion.  The Payner Agreement
provided for the grant to Ms. Payner of: (i) a restricted  stock award under the
Plan for  591,256  shares of Common  Stock,  plus a cash bonus of  approximately
$394,686  intended  to  compensate  her for the  income  taxes  payable  on such
restricted  stock award,  in exchange  for Ms.  Payner  forfeiting  her right to
certain  fully vested and  out-of-the-money  stock  options that would have been
exercisable to purchase an aggregate of 1,665,220 shares of Common Stock, (ii) a
deferred stock unit award under the Plan for and representing 126,904 underlying
shares of Common  Stock,  in exchange  for Ms.  Payner  forfeiting  her right to
certain  unvested  and  out-of-the-money  stock  options  that  would  have been
exercisable  to purchase an aggregate  of 234,780  shares of Common  Stock,  and
(iii)  subject to the  approval of the Plan  Amendments,  a deferred  stock unit
award under the Plan for and representing  4,201,832 shares of Common Stock. The
foregoing equity awards,  together with stock options  previously granted to Ms.
Payner,  represent  approximately  4% of  the  Company's  equity,  inclusive  of
management equity awards and stock options.  The restricted stock award referred
to in the  foregoing  clause (i) vested in full on January 1, 2007. A portion of
the deferred  stock unit awards  referred to in the  foregoing  clauses (ii) and
(iii) vest over a one-year period,  with the remainder vesting over either a two
or three year period. If Ms. Payner's employment is terminated without cause (as
defined  in the Payner  Agreement)  or through a  constructive  termination  (as
defined  in the  Payner  Agreement),  all equity  benefits  previously  granted,
including stock options,  restricted stock awards and deferred stock

                                       17


unit awards shall be deemed fully vested as of the date of termination,  and she
would be entitled to receive  her base salary  through the date of  termination,
plus  unreimbursed  business  expenses  and  bonuses  that have been  earned and
awarded but not yet paid, as well as her  then-current  base salary for a period
of twelve (12) months from the date of termination and the  reimbursement of the
cost of  maintaining  (or the Company shall  maintain) in effect the medical and
dental  insurance,  disability  and  hospitalization  plans,  and life insurance
policies in which Ms. Payner participates for a period of one-year from the date
of termination.

        In  the  event  of a  change  of  control  (as  defined  in  the  Payner
Agreement), any unvested stock options,  restricted stock awards and one-half of
any deferred stock unit awards granted to Ms. Payner which are outstanding as of
the date of the  change of  control  and have not yet vested  (the  "Payner  COC
Unvested  DSUs")  shall be deemed  fully  vested as of the date of the change of
control.  The  remaining  one-half of the Payner COC Unvested DSUs shall vest on
the  earliest to occur of: (a) the  scheduled  vesting  date and (b) twelve (12)
months  from the date of the change of  control.  In the event  that Ms.  Payner
would be subject to tax under Section 4999 of the Internal Revenue Code of 1986,
as amended (the "Code"),  the payments to her under the Payner Agreement will be
reduced to the maximum  amount that she could  receive  without being subject to
such tax.

        The  Payner  Agreement  provides  Ms.  Payner  with  a  monthly  housing
allowance of $4,000 and an annual  allowance of  approximately  $27,500 for life
insurance  and  supplemental  disability  insurance.  Ms.  Payner is  subject to
certain  covenants  under the  Payner  Agreement,  including  a  non-competition
covenant  covering  the  term of her  employment  and an  additional  period  of
eighteen (18) months thereafter.

        PATRICK C. BARRY

        On November 14, 2006, we entered into a thirty-six (36) month employment
agreement  (the  "Barry  Agreement")  with  Patrick C. Barry  providing  for Mr.
Barry's  continued  service as our Chief  Operating  Officer and Chief Financial
Officer.  The Barry  Agreement was effective as of July 1, 2006 and replaced his
prior one-year evergreen employment  agreement.  Under the Barry Agreement,  Mr.
Barry is entitled to an annual base salary of $350,000,  subject to increases in
the sole discretion of the Compensation Committee. Mr. Barry is also eligible to
receive  an annual  performance  bonus  based  upon the  achievement  of certain
targets to be set for each fiscal year by the Compensation Committee in its sole
discretion.  The Barry  Agreement  provided for the grant to Mr. Barry of: (i) a
restricted stock award under the Plan for 269,965 shares of Common Stock, plus a
cash bonus of approximately  $123,204  intended to compensate him for the income
taxes  payable  on such  restricted  stock  award,  in  exchange  for Mr.  Barry
forfeiting his right to certain fully vested and out-of-the-money  stock options
that would have been  exercisable  to purchase an aggregate of 853,238 shares of
Common  Stock,  (ii) a  deferred  stock  unit  award  under  the  Plan  for  and
representing 45,837 underlying shares of Common Stock, in exchange for Mr. Barry
forfeiting his right to certain unvested and out-of-the-money stock options that
would have been  exercisable to purchase an aggregate of 91,674 shares of Common
Stock,  and (iii)  subject to the  approval of the Plan  Amendments,  a deferred
stock unit award under the Plan for and representing  4,062,692 shares of Common
Stock.  The foregoing  equity  awards,  together  with stock options  previously
granted  to Mr.  Barry,  represent  approximately  4% of the  Company's  equity,
inclusive of management  equity awards and stock options.  The restricted  stock
award referred to in the foregoing clause (i) vested in full on January 1, 2007.
A portion of the deferred stock unit awards referred to in the foregoing clauses
(ii) and (iii) vest over a one-year  period,  with the  remainder  vesting  over
either a two or three year  period.  If Mr.  Barry's  employment  is  terminated
without  cause (as  defined in the Barry  Agreement)  or through a  constructive
termination (as defined in the Barry Agreement),  all equity benefits previously
granted,  including  stock options,  restricted  stock awards and deferred stock
unit awards shall be deemed fully vested as of the date of  termination,  and he
would be entitled to receive  his base salary  through the date of  termination,
plus  unreimbursed  business  expenses  and  bonuses  that have been  earned and
awarded but not yet paid, as well as his  then-current  base salary for a period
of nine (9) months from the date of  termination  and the  reimbursement  of the
cost of  maintaining  (or the Company shall  maintain) in effect the medical and
dental  insurance,  disability  and  hospitalization  plans,  and life insurance
policies in which Mr. Barry  participates for a period of one-year from the date
of termination.

        In the event of a change of control (as defined in the Barry Agreement),
any unvested stock options, restricted stock awards and one-half of any deferred
stock unit awards  granted to Mr. Barry which are  outstanding as of the date of
the change of control and have not yet vested (the  "Barry COC  Unvested  DSUs")
shall be deemed  fully  vested  as of the date of the  change  of  control.  The
remaining  one-half of the Barry COC Unvested DSUs shall vest on the earliest to
occur of: (a) the  scheduled  vesting  date and (b) twelve  (12) months from the
date of the change of control.  In the event that Mr. Barry

                                       18


would be subject to tax under  Section  4999 of the Code,  the  payments  to him
under the Barry  Agreement  will be reduced to the maximum  amount that he could
receive without being subject to such tax.

        The Barry  Agreement  contains  an  annual  allowance  of  approximately
$17,500 for life insurance and supplemental  disability insurance.  Mr. Barry is
subject  to  certain   covenants   under  the  Barry   Agreement,   including  a
non-competition  covenant  covering the term of his employment and an additional
period of eighteen (18) months thereafter.

        BRADFORD MATSON

        In September 2005, the Company entered into an Employment Agreement with
Bradford  Matson (the "Matson  Agreement").  Pursuant to the terms of the Matson
Agreement,  the  Company  retained  the  services  of Mr.  Matson  as the  Chief
Marketing  Officer of the  Company for a term of  approximately  three years and
agreed to pay him a base salary of $350,000 per year  (subject to  discretionary
annual increases). The Matson Agreement provided that Mr. Matson was entitled to
receive a minimum bonus of $50,000 for the year ended  December 31, 2006,  and a
discretionary  bonus for all other years of the agreement.  Mr.  Matson's actual
bonus  for the year  ended  December  31,  2006  was  $60,000.  Pursuant  to the
Employment Agreement,  the Company also paid for certain relocation expenses and
allowances in 2005. In addition,  pursuant to the terms of the Matson Agreement,
Mr. Matson was issued options to purchase 400,000 shares of the Company's Common
Stock (the "Options") under the Plan. In February 2007, Mr. Matson exchanged the
Options for 51,682  shares of  restricted  stock (which vest in full in February
2008) and 185,067  deferred  stock  units (a portion of which vest in  quarterly
installments  over  two  years,  and  a  portion  of  which  vest  in  quarterly
installments  over three years)  pursuant to the terms of the Company's Offer to
Exchange,  dated January 25, 2007. Under the terms of the Employment  Agreement,
if Mr. Matson is terminated  without cause or constructively  terminated,  he is
entitled to severance payments equal to six months of his base salary.

        MARTIN KEANE

        The Company is party to an employment  agreement  with Martin Keane that
was  originally  entered into in January  2002,  and was amended in August 2005,
with such amendment being effective as of January 2005 (the "Keane  Agreement").
As amended,  the Keane Agreement (which expires in June 2008),  provides that if
Mr.  Keane is  terminated  without  cause or  constructively  terminated,  he is
entitled  to  severance  payments  equal to six  months of his base  salary.  In
addition,  if the Keane Agreement is terminated  under such  circumstances,  the
Company is required to maintain in effect,  or  reimburse  Keane for the cost of
maintaining, the medical and dental insurance and disability and hospitalization
plans  of the  Company  that  Keane  participates  in as of  the  date  of  such
termination for a period of one year from the date of termination.

Outstanding Equity Awards at Fiscal Year End

    The  following  table  sets forth  information  concerning  exercisable  and
unexercised  options  and  stock  that  has not  vested  for  each of the  Named
Executive Officers that is outstanding as of December 31, 2006:

                                       19


        OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END -- DECEMBER 31, 2006



                                          OPTION AWARDS                               STOCK AWARDS
                      -------------------------------------------------------   -------------------------
                                                                                               MARKET
                       NUMBER OF         NUMBER OF                              NUMBER OF      VALUE OF
                      SECURITIES        SECURITIES                              SHARES OR     SHARES OR
                      UNDERLYING        UNDERLYING                               UNITS OF      UNITS OF
                      UNEXERCISED       UNEXERCISED     OPTION                  STOCK THAT    STOCK THAT
                       OPTIONS           OPTIONS       EXERCISE     OPTION       HAVE NOT      HAVE NOT
                         (#)                (#)         PRICE     EXPIRATION      VESTED        VESTED
NAME                  EXERCISABLE      UNEXERCISABLE     ($)         DATE          (#)           ($)
------------------    -----------      -------------   --------   -----------   ----------   ------------
                                                                           
Melissa Payner             87,499(1)         112,501   $   1.26     3/23/2015           --             --
                           83,333(2)         166,667   $   1.20    12/27/2015           --             --
                                                                                   591,256   $    756,808
                                                                                   126,904   $    162,437
                                                                                 4,201,833   $  5,378,346

Patrick C. Barry        1,000,000(3)              --   $   0.91    12/26/2012           --             --
                           43,749(1)          56,251   $   1.26     3/23/2015           --             --
                           66,666(2)         133,334   $   1.20    12/27/2015           --             --
                                                                                   269,965   $    345,555
                                                                                    45,837   $     58,671
                                                                                 4,062,693   $  5,200,248

Bradford Matson           166,880(4)         233,120   $   1.69     9/19/2015           --             --
                           33,333(2)          66,667   $   1.20    12/27/2015           --             --
                                                                                   375,000   $    480,000

Martin Keane               25,000(5)              --   $  15.09     1/22/2009           --             --
                            5,000(6)              --   $   9.28     5/31/2009           --             --
                           20,000(7)              --   $   9.19     8/31/2009           --             --
                           20,000(8)              --   $  11.22    12/22/2009           --             --
                           30,000(9)              --   $   2.78    10/12/2010           --             --
                          300,000(3)              --   $   0.91    12/26/2012           --             --
                           21,873(11)         28,127   $   1.26     3/23/2015           --             --
                            6,249(10)         13,751   $   1.54     9/30/2015           --             --
                                                                                   300,000   $    384,000


(1)     The options vested at a rate of 2.778% per month for 36 months beginning
        3/23/2003.
(2)     The options vested at a rate of 2.778% per month for 36 months beginning
        12/27/2005.
(3)     The options vested at a rate of 2.778% per month for 36 months beginning
        12/26/2002.
(4)     The  options  vested  at a rate  of  2.778%  per  month  for 36  months,
        beginning 9/19/2005 after six months.
(5)     The  options  vested  at a rate  of  2.083%  per  month  for 48  months,
        beginning 1/22/1999 after six months.
(6)     The  options  vested  at a rate  of  2.083%  per  month  for 48  months,
        beginning 5/31/1999 after six months.
(7)     The  options  vested  at a rate  of  2.083%  per  month  for 48  months,
        beginning 8/31/1999 after six months.
(8)     The  options  vested  at a rate  of  2.083%  per  month  for 48  months,
        beginning 12/22/1999 after six months.
(9)     The  options  vested  at a rate  of  2.778%  per  month  for 36  months,
        beginning 10/12/2000 after six months..
(10)    The options vested at a rate of 2.083% per month for 48 months beginning
        9/30/2005.
(11)    The options vested at a rate of 2.083% per month for 48 months beginning
        3/23/2005.

Option Exercises and Stock Vested

    During the fiscal year ended  December 31, 2006 none of the Named  Executive
Officers  exercised any options or held any stock awards that vested during such
fiscal year.

                                       20


Potential Payments Upon Termination or Change-in-Control

    We have entered into agreements that will require us to provide compensation
to the Named Executive Officers in the event of a termination of employment or a
change in control of us. See  "Employment  Agreements" for a description of such
agreements.  The amount of compensation  payable to each Named Executive Officer
in each  situation is listed in the tables below,  if their  employment  were to
have been terminated as of December 31, 2006.

The following table describes and quantifies the estimated payments and benefits
that would be provided upon termination or a change in control of the Company as
of December  31, 2006 for Melissa  Payner,  our  President  and Chief  Executive
Officer:



                                                                         TERMINATION
                                                  ------------------------------------------------------
                                                   EMPLOYMENT     EMPLOYMENT
                                                   AGREEMENT      AGREEMENT                                  CHANGE IN
                                                   SEVERANCE     NO SEVERANCE                                 CONTROL
           BENEFITS AND PAYMENTS                      (1)            (2)           DEATH      DISABILITY        (3)
----------------------------------------------    -----------    ------------   ----------    ----------    -----------
                                                                                             
Base Salary                                       $   500,000    $         --   $       --    $       --    $        --
Stock Options (Accelerated Vesting) (4)                15,583              --           --            --          7,792
Restricted Stock (Accelerated Vesting) (4)            756,808              --           --            --        378,404
Deferred Stock Units (Accelerated Vesting) (4)      5,109,427              --           --            --      2,554,714
Life Insurance Proceeds (5)                                --              --      500,000            --             --
Insurance Premiums (Life, Health and
 Disability) (6)                                       14,815              --           --            --             --
                                                  -----------    ------------   ----------    ----------    -----------
   Total                                          $ 6,396,633    $         --   $  500,000    $       --    $ 2,940,909


--------------
(1)     Ms.  Payner's  employment  agreement  provides  her with  the  severance
        payments  upon (1)  termination  of  employment  by the Company  without
        "Cause" and (2) termination of employment by Ms. Payner as a result of a
        "Constructive Termination."

        Under the Payner Agreement:  (a) "Cause" shall be deemed to occur if Ms.
        Payner (i) has been convicted of a felony or any serious crime involving
        moral  turpitude,  or engaged in  materially  fraudulent  or  materially
        dishonest actions in connection with the performance of her duties under
        the  Payner  Agreement,  (ii) has  willfully  and  materially  failed to
        perform her reasonably assigned duties under the Payner Agreement, (iii)
        has breached  the terms and  provisions  of the Payner  Agreement in any
        material  respect or (iv) has failed to comply in any  material  respect
        with the Company's  written  policies of conduct of which she had actual
        notice,  including  with respect to trading in securities  (subject to a
        20-day notice period and  opportunity to cure in the case of an event of
        the  type  described  in  clauses  (ii)-(iv));  and (b) a  "Constructive
        Termination"  shall be deemed to have  occurred  upon (i) the removal of
        Ms. Payner from her position as Chief Executive  Officer of the Company,
        (ii)  the  material  breach  by the  Company  of the  Payner  Agreement,
        including  any  material  diminution  in  the  nature  or  scope  of the
        authorities,  powers, functions duties or responsibilities of Ms. Payner
        as Chief Executive Officer and a senior executive officer of the Company
        (or to the extent that the Company  becomes a division or  subsidiary of
        another  entity,   the  authorities,   powers,   functions,   duties  or
        responsibilities  of the Chief  Executive  Officer  or senior  executive
        officer of such  division  or  subsidiary  (subject  to a 30-day  notice
        period and opportunity to cure).

        Receipt of severance  benefits is subject to Ms. Payner's execution of a
        mutual release reasonably acceptable to the Company and Ms. Payner.

(2)     This column covers  termination  of Ms.  Payner's  employment  under her
        employment  agreement under any  circumstances not described in note (1)
        above.

(3)     Under the Payner  Agreement,  a "Change in  Control"  shall be deemed to
        occur upon:

                                       21


        (1) the  acquisition  by any  individual,  entity or group  (within  the
            meaning of Section  13(d)(3) or 14(d)(2) of the Securities  Exchange
            Act of 1934,  as  amended  (the  "Exchange  Act")) (a  "Person")  of
            beneficial  ownership  (within the meaning of Rule 13d-3 promulgated
            under the Exchange  Act) of fifty  percent (50%) or more (on a fully
            diluted basis) of either (A) the then  outstanding  shares of common
            stock of the Company,  taking into account as  outstanding  for this
            purpose such common stock  issuable  upon the exercise of options or
            warrants,  the  conversion  of  convertible  stock or debt,  and the
            exercise of any  similar  right to acquire  such  common  stock (the
            "Outstanding Company Common Stock") or (B) the combined voting power
            of the then outstanding voting securities of the Company entitled to
            vote  generally  in the  election  of  directors  (the  "Outstanding
            Company Voting Securities"), provided, however, that for purposes of
            the  Payner  Agreement,   the  following   acquisitions   shall  not
            constitute a Change of Control:  (I) any  acquisition by the Company
            or any affiliate,  (ii) any acquisition by any employee benefit plan
            sponsored or maintained by the Company or any  affiliate,  (III) any
            acquisition  by Soros or (IV) any  acquisition  which  complies with
            clauses (A), (B) and (C) of clause (5) below;

        (2) individuals who, on the date of the Payner Agreement, constitute the
            Board (the "Incumbent Directors") cease for any reason to constitute
            at least a majority of the Board,  provided that any person becoming
            a director subsequent to such date, whose election or nomination for
            election  was  approved  by a vote  of at  least  two-thirds  of the
            Incumbent  Directors then on the Board (either by a specific vote or
            by  approval  of the proxy  statement  of the  Company in which such
            person is named as a nominee for director, without written objection
            to  such  nomination)  shall  be an  Incumbent  Director,  provided,
            however,  that no  individual  initially  elected or  nominated as a
            director  of the  Company  as a result of an  actual  or  threatened
            election  contest  with  respect to  directors or as a result of any
            other actual or threatened solicitation of proxies or consents by or
            on behalf of any person  other than the Board  shall be deemed to be
            an Incumbent Director;

        (3) the dissolution or liquidation of the Company; or

        (4) the sale of all or  substantially  all of the  business or assets of
            the Company;

        (5) the  consummation  of  a  merger,  consolidation,   statutory  share
            exchange or similar  form of  corporate  transaction  involving  the
            Company that  requires the approval of the  Company's  stockholders,
            whether for such  transaction  or the issuance of  securities in the
            transaction (a "Business Combination"), unless immediately following
            such Business Combination:  (A) more than fifty percent (50%) of the
            total  voting  power  of (x) the  corporation  resulting  from  such
            Business  Combination  (the  "Surviving  Corporation"),  or  (y)  if
            applicable,   the  ultimate  parent  corporation  that  directly  or
            indirectly has beneficial  ownership of sufficient voting securities
            eligible  to elect a  majority  of the  directors  of the  Surviving
            Corporation  (the  "Parent  Corporation"),  is  represented  by  the
            Outstanding   Company  Voting   Securities  that  were   outstanding
            immediately  prior to such Business  Combination (or, if applicable,
            is represented by shares into which the  Outstanding  Company Voting
            Securities  were converted  pursuant to such Business  Combination),
            and such voting power among the holders thereof is in  substantially
            the same  proportion  as the voting  power of the  Company's  Voting
            Securities  among  the  holders  thereof  immediately  prior  to the
            Business  Combination,  (B) no person or entity (other than Soros or
            any employee  benefit plan  sponsored or maintained by the Surviving
            Corporation or the Parent Corporation), is or becomes the beneficial
            owner,  directly or  indirectly,  of thirty percent (30%) or more of
            the total voting power of the outstanding voting securities eligible
            to elect  directors  of the Parent  Corporation  (or, if there is no
            Parent  Corporation,   the  Surviving   Corporation)  following  the
            consummation of the Business  Combination  were Board members at the
            time  of the  Board's  approval  of  the  execution  of the  initial
            agreement providing for such Business Combination.

(4)     Pursuant  to the  Payner  Agreement:  (a) all  unvested  stock  options,
        deferred  stock  units and  shares of  restricted  stock  granted to Ms.
        Payner  vest  upon a  termination  without  "Cause"  or a  "Constructive
        Termination; and (b) all stock options, restricted stock and one half of
        any deferred stock units and granted to Payner which are  outstanding as
        of the date of a  Change  of  Control  and  have  not yet  vested  ("COC
        Unvested  Awards")  shall be deemed to be fully  vested as of that date,
        and (subject to certain tax  limitations)  the remaining one half of the
        COC  Unvested  Awards  shall  vest on the  earliest  to occur of (x) the
        scheduled  vesting date and (y) twelve (12) months

                                       22


        from the date of such Change of Control,  subject,  in each case, to Ms.
        Payner's continued employment with the Company on such dates and (z) Ms.
        Payner's Constructive Termination or termination without Cause following
        such Change of Control.

        The dollar  values in the table assume that the benefit of  acceleration
        of the options,  deferred  stock units and  restricted  stock equals the
        closing  sale  price of the  Common  Stock on  December  31,  2006 $1.28
        multiplied  by the number of shares of Common Stock  subject to unvested
        deferred stock units held by Ms. Payner at December 31, 2006.

(5)     The life insurance proceeds represent the aggregate face value of life
        insurance policies for which we pay the premiums and Ms. Payner
        designates the beneficiary. The payments are actually paid by the life
        insurance company in a lump sum. In addition, the Payner Agreement
        requires the Company to purchase on Ms. Payner's behalf additional
        disability and life insurance with premiums up to $27,500 per year. The
        Company is currently in the process of purchasing such policies. Because
        such policies were not in place as of December 31, 2006, they are not
        included in the above table.

(6)     These  premiums are paid by us when due for one year after  termination.
        The numbers in the table are based on the premiums paid in fiscal 2006.

        The following table describes and quantifies the estimated  payments and
benefits that would be provided upon  termination  or a change in control of the
Company as of  December  31,  2006 for  Patrick C.  Barry,  our Chief  Operating
Officer and Chief Financial Officer:



                                                                          TERMINATION
                                                  ------------------------------------------------------
                                                   EMPLOYMENT     EMPLOYMENT
                                                   AGREEMENT      AGREEMENT                                  CHANGE IN
                                                   SEVERANCE     NO SEVERANCE                                 CONTROL
           BENEFITS AND PAYMENTS                      (1)            (2)          DEATH       DISABILITY        (3)
----------------------------------------------    -----------    ------------   ----------    ----------    -----------
                                                                                             
Base Salary                                       $   262,500    $         --   $       --    $       --    $        --
Stock Options (Accelerated Vesting) (4)                11,792              --           --            --          5,896
Restricted Stock (Accelerated Vesting) (4)            328,278              --           --            --        164,139
Deferred Stock Units (Accelerated Vesting) (4)      4,940,233              --           --            --      2,470,117
Life Insurance Proceeds (5)                                --              --      500,000            --             --
Insurance Premiums (Life, Health and
 Disability) (6)                                       14,750              --           --            --             --
                                                  -----------    ------------   ----------    ----------    -----------
   Total                                          $ 5,557,553    $         --   $  500,000    $       --    $ 2,640,151


(1)     Mr.  Barry's  employment  agreement  provides  him  with  the  severance
        payments  upon (1)  termination  of  employment  by the Company  without
        "Cause" and (2)  termination of employment by Mr. Barry as a result of a
        "Constructive Termination."

        Under the Barry  Agreement:  (a) "Cause" shall be deemed to occur if Mr.
        Barry (i) has been convicted of a felony or any serious crime  involving
        moral  turpitude,  or engaged in  materially  fraudulent  or  materially
        dishonest actions in connection with the performance of his duties under
        the Barry Agreement, (ii) has willfully and materially failed to perform
        his  reasonably  assigned  duties under the Barry  Agreement,  (iii) has
        breached the terms and provisions of the Barry Agreement in any material
        respect or (iv) has failed to comply in any  material  respect  with the
        Company's  written  policies  of conduct of which he had actual  notice,
        including  with  respect to trading in  securities  (subject to a 20-day
        notice  period  and  opportunity  to cure in the case of an event of the
        type  described  in  clauses   (ii)-(iv));   and  (b)  a   "Constructive
        Termination"  shall be deemed to have  occurred  upon (i) the removal of
        Mr.  Barry  from his  positions  as Chief  Operating  Officer  and Chief
        Financial  Officer of the Company (it being  understood that the removal
        of  Mr.  Barry  from  either  such  position   shall  not  be  deemed  a
        "Constructive Termination"),  (ii) the material breach by the Company of
        the Barry Agreement,  including any material diminution in the nature or
        scope of the authorities,  powers,  functions duties or responsibilities
        of Mr. Barry as Chief Operating  Officer and Chief Financial Officer and
        a senior  executive  officer

                                       23


        of the Company (or to the extent that the Company  becomes a division or
        subsidiary of another entity, the authorities, powers, functions, duties
        or  responsibilities  of the Chief Operating Officer and Chief Financial
        Officer or senior  executive  officer  of such  division  or  subsidiary
        (subject to a 30-day notice period and opportunity to cure).

        Receipt of severance  benefits is subject to Mr. Barry's  execution of a
        mutual release reasonably acceptable to the Company and Mr. Barry.

(2)     This column  covers  termination  of Mr.  Barry's  employment  under his
        employment  agreement under any  circumstances not described in note (1)
        above.

(3)     The  definition  of "Change of  Control"  under the Barry  Agreement  is
        substantially  the same as the  definition of such term under the Payner
        Agreement.

(4)     Pursuant  to the  Barry  Agreement:  (a)  all  unvested  stock  options,
        restricted stock and deferred stock units granted to Mr. Barry vest upon
        a termination  without "Cause" or a "Constructive  Termination;  and (b)
        all unvested stock options and all restricted  stock and one half of any
        deferred  stock units granted to Barry which are  outstanding  as of the
        date of a Change  of  Control  and have not yet  vested  ("COC  Unvested
        DSUs") shall be deemed to be fully vested as of that date,  and (subject
        to certain tax  limitations)  the remaining one half of the COC Unvested
        DSUs shall vest on the  earliest to occur of (x) the  scheduled  vesting
        date and (y) twelve (12) months from the date of such Change of Control,
        subject,  in each case, to Mr.  Barry's  continued  employment  with the
        Company on such dates and (z) Mr.  Barry's  Constructive  Termination or
        termination without Cause following such Change of Control.

        The  dollar  values  in the  table  assume  that:  (a)  the  benefit  of
        acceleration of stock options equals the difference  between the closing
        sales  price of the Common  Stock on December  31, 2006  ($1.28) and the
        exercise  price of the  unvested  options,  multiplied  by the number of
        shares of Common Stock underlying the unvested stock options held by Mr.
        Barry at December 31, 2006; and (b) the benefit of  acceleration  of the
        restricted  stock and deferred stock units equals the closing sale price
        of the Common  Stock on December  31,  2006  ($1.28)  multiplied  by the
        number  of  shares  of  Common  Stock  subject  to  unvested  shares  of
        restricted  stock and deferred stock units held by Mr. Barry at December
        31, 2006.

(5)     The life insurance  proceeds  represent the aggregate face value of life
        insurance  policies  for  which  we  pay  the  premiums  and  Mr.  Barry
        designates the  beneficiary.  The payments are actually paid by the life
        insurance company in a lump sum.

        In addition, the Barry Agreement requires the Company to purchase on Mr.
        Barry's behalf additional disability and life insurance with premiums up
        to  $17,500  per year.  The  Company  is  currently  in the  process  of
        purchasing such policies.  Because such policies were not in place as of
        December 31, 2006, they are not included in the above table.

(6)     These  premiums are paid by us when due for one year after  termination.
        The numbers in the table are based on the premiums paid in fiscal 2006.

    The following  table  describes and  quantifies  the estimated  payments and
benefits that would be provided upon termination or a change in control of us as
of December 31, 2006 for Bradford Matson, our Chief Marketing Officer:



                                                                    TERMINATION
                                             ------------------------------------------------------
                                              EMPLOYMENT     EMPLOYMENT
                                              AGREEMENT      AGREEMENT
                                              SEVERANCE     NO SEVERANCE                                CHANGE IN
           BENEFITS AND PAYMENTS                 (1)            (2)           DEATH      DISABILITY      CONTROL
-----------------------------------------    -----------    ------------   ----------    ----------    -----------
                                                                                        
Base Salary                                  $   175,000    $        --    $       --    $       --    $        --
Stock Options (Accelerated Vesting) (3)            5,333             --            --            --             --
                                             -----------    -----------    ----------    ----------     ----------
   Total                                     $   180,333    $        --    $       --    $       --    $        --


                                       24


(1)     Mr.  Matson's  employment  agreement  provides  him with  the  severance
        payments  upon (1)  termination  of  employment  by the Company  without
        "Cause" and (2) termination of employment by Mr. Matson as a result of a
        "Constructive Termination."

        Under the Matson Agreement:  (a) "Cause" shall be deemed to occur if Mr.
        Matson (i) has been convicted of a felony or any serious crime involving
        moral  turpitude,  or engaged in  materially  fraudulent  or  materially
        dishonest actions in connection with the performance of his duties under
        the  Matson  Agreement,  (ii) has  willfully  and  materially  failed to
        perform his duties under the Matson  Agreement,  (iii) has  willfully or
        negligently breached the terms and provisions of the Matson Agreement in
        any  material  respect  or (iv) has  failed to  comply  in any  material
        respect with the  Company's  written  policies of conduct that have been
        communicated  to him,  including  with respect to trading in securities;
        and (b) a  "Constructive  Termination"  shall be deemed to have occurred
        upon (i) the removal of Mr. Matson without his consent from his position
        as Chief Marketing Officer of the Company or (ii) the material breach by
        the Company of the Matson  Agreement  (subject to a 30-day notice period
        and opportunity to cure).

        Receipt of severance  benefits is subject to Mr. Matson's execution of a
        full release in favor of the company in a form  reasonably  satisfactory
        to the Company.

(2)     This column covers  termination  of Mr.  Matson's  employment  under his
        employment  agreement under any  circumstances not described in note (1)
        above.

(3)     Pursuant to the Matson Agreement,  all unvested stock options granted to
        Mr.  Matson  would  vest in full in the event of a  termination  without
        "Cause" or a "Constructive Termination."

        The dollar  values in the table assume that the benefit of  acceleration
        of stock options equals the  difference  between the closing sales price
        of the Common Stock on December 31, 2006 ($1.28) and the exercise  price
        of the unvested  options,  multiplied  by the number of shares of Common
        Stock  underlying  the  unvested  stock  options  held by Mr.  Matson at
        December 31, 2006.

        Subsequent to December 31, 2006,  Mr. Matson  exchanged all of his stock
        options for shares of restricted stock and deferred stock units pursuant
        to the  Company's  Offer to  Exchange,  dated  January  25,  2007.  Such
        replacement equity awards are not subject to accelerated  vesting in the
        event of a termination without "Cause" or a "Constructive  Termination,"
        although  the shares of  restricted  stock are  subject  to  accelerated
        vesting in the event of a change of control.

    The following  table  describes and  quantifies  the estimated  payments and
benefits that would be provided upon termination or a change in control of us as
of December 31, 2006 for Martin Keane, our Senior Vice President of E-Commerce:



                                                           TERMINATION
                                    ------------------------------------------------------
                                     EMPLOYMENT     EMPLOYMENT
                                     AGREEMENT      AGREEMENT
                                     SEVERANCE     NO SEVERANCE                                CHANGE IN
     BENEFITS AND PAYMENTS              (1)            (2)           DEATH      DISABILITY      CONTROL
--------------------------------    -----------    ------------   ----------    ----------    -----------
                                                                               
Base Salary                         $   110,000    $         --   $       --    $       --    $        --
Insurance Premiums (Life,
 Health and Disability) (3)              14,160              --           --            --             --
                                    -----------    ------------   ----------    ----------    -----------
   Total                            $   124,160    $         --   $       --    $       --    $        --


                                       25


(1)     Mr.  Keane's  employment  agreement  provides  him  with  the  severance
        payments  upon (1)  termination  of  employment  by the Company  without
        "Cause" and (2)  termination of employment by Mr. Keane as a result of a
        "Constructive Termination."

        Under the Keane  Agreement:  (a) "Cause" shall be deemed to occur if Mr.
        Keane (i) has been convicted of a felony or any serious crime  involving
        moral  turpitude,  or engaged in  materially  fraudulent  or  materially
        dishonest actions in connection with the performance of his duties under
        the Keane Agreement, (ii) has willfully and materially failed to perform
        his duties under the Keane Agreement, (iii) has willfully or negligently
        breached the terms and provisions of the Keane Agreement in any material
        respect or (iv) has failed to comply in any  material  respect  with the
        Company's written policies of conduct, including with respect to trading
        in securities;  and (b) a "Constructive  Termination" shall be deemed to
        have occurred upon (i) the removal of Mr. Keane without his consent from
        his position as Senior Vice  President of  E-Commerce  of the Company or
        (ii) the material breach by the Company of the Keane Agreement  (subject
        to a 30-day notice period and opportunity to cure).

(2)     This column  covers  termination  of Mr.  Keane's  employment  under his
        employment  agreement under any  circumstances not described in note (1)
        above.

(3)     These  premiums are paid by us when due for one year after  termination.
        The numbers in the table are based on the premiums paid in fiscal 2006.

Compensation of Directors

    The following table sets forth  information  concerning the  compensation of
our directors for the fiscal year ended December 31, 2006:

              DIRECTOR COMPENSATION -- YEAR ENDED DECEMBER 31, 2006

                              FEES
                             EARNED
                             OR PAID     OPTION
                             IN CASH     AWARDS       TOTAL
       NAME (1)                ($)       ($) (2)       ($)
---------------------       ---------   ---------   ---------
Barry Erdos                 $  18,000   $  12,580   $  30,625
Michael Gross               $      --   $  12,691   $  12,691
Ann Jackson                 $  14,500   $  10,064   $  24,564
Christopher G. McCann       $  14,500   $  10,064   $  24,564
Martin Miler                $  13,500   $  10,064   $  23,564
Neal Moszkowski             $      --   $  10,064   $  10,064
Alex Rafal                  $      --   $  11,174   $  11,174
David Wassong               $      --   $  10,064   $  10,064

----------

(1)     Melissa  Payner is not included in the table because she is also a Named
        Executive Officer in the Summary  Compensation Table above. She receives
        no additional compensation for her service as one of our directors.

(2)     Represents the grant date fair values of the following stock options all
        of which were granted in accordance with the terms of the Plan:  options
        to purchase  12,500 shares of Common Stock at an exercise price of $1.14
        granted to Mr. Erdos on February 17,  2006;  options to purchase  15,000
        shares of Common  Stock at an  exercise  price of $1.02  granted  to Mr.
        Gross on July 28,  2006;  options to  purchase  10,000  shares of Common
        Stock at an exercise  price of $1.14 granted to Ms.  Jackson on February
        17,  2006;  options  to  purchase  10,000  shares of Common  Stock at an
        exercise  price of $1.14  granted to Mr.  McCann on February  17,  2006;
        options to purchase  10,000 shares of Common Stock at an exercise  price
        of $1.14 granted to Mr. Miller on February 17, 2006; options to purchase
        10,000  shares of Common Stock at an exercise  price of $1.14 granted to
        Mr.  Moszkowski on February 17, 2006;  options to purchase 15,000 shares
        of Common  Stock at an exercise  price of $0.92  granted to Mr. Rafal on
        October 17, 2006;  options to purchase  10,000

                                       26


        shares of Common  Stock at an  exercise  price of $1.14  granted  to Mr.
        Wassong on February 17, 2007.

The Company's independent, outside non-employee directors (other than the
directors who are designated under the Voting Agreement by Soros, Maverick and
Prentice) are paid a cash stipend of $1,500 for each board or committee meeting
attended in person (and, in the case of the Audit Committee Chairman, $2,000 per
audit committee meeting) and are reimbursed for expenses incurred on behalf of
the Company. In addition, each such director is paid an annual retainer of
$10,000 at the first regularly scheduled Board meeting of each fiscal year. The
maximum aggregate stipend and retainer paid to any such director in a year is
$16,000 (or, in the case of the Audit Committee Chairman, $18,000).

Under the terms of the Plan, each non-employee director (including the directors
designated under the Voting Agreement by Soros,  Maverick and Prentice) receives
an option to purchase  15,000 shares of Common Stock (25,000  shares in the case
of the  Chairman of the Board and 20,000  shares in the case of the  Chairman of
the Audit Committee) at the time of the first regularly  scheduled Board meeting
after such  director is appointed to the Board of Directors  and an annual grant
of an option to purchase  10,000  shares of Common Stock  (20,000  shares in the
case of the Chairman of the Board and 12,500  shares in the case of the Chairman
of the Audit  Committee) at the first regularly  scheduled Board meeting of each
fiscal year (even if such director is receiving an option in connection with his
or her  appointment  at such  meeting).  Pursuant  to the Plan  Amendments,  the
Company is proposing to amend the Plan to provide for grants of restricted stock
in lieu of these stock option grants, as more fully described  elsewhere in this
Proxy Statement.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities  Exchange Act of 1934 requires our officers
and directors,  and persons who own more than ten percent of a registered  class
of our equity securities,  to file reports of ownership and changes in ownership
with the Securities  and Exchange  Commission.  Officers,  directors and greater
than ten-percent shareholders are required by Securities and Exchange Commission
regulation  to furnish us with copies of all Section  16(a)  reports  they file.
Based solely on review of the copies of such  reports  furnished to us during or
with respect to fiscal  2006,  or written  representations  that no Forms 5 were
required,  we believe  that during the fiscal year ended  November  30, 2006 all
Section 16(a) filing  requirements  applicable  to our  officers,  directors and
greater than ten-percent beneficial owners were complied with.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Our Code of Ethics and  Standards of Business  Conduct  applies to all directors
and employees (including our named executive officers). Under the Code of Ethics
and  Standards  of Business  Conduct,  all  employees  are  required to take all
reasonable efforts to identify actual or potential conflicts of interest between
Company interests and their personal or professional  relationships and to bring
such conflicts to the attention of the Company's  counsel.  Members of the Board
who have any personal  interest in a transaction upon which the Board passes are
required  to  disclose  such  interest  to the  other  directors  and to  recuse
themselves  from  participation  in any  decision  in which  there is a conflict
between their personal interests and our interests.

Our Audit Committee reviews any related party transaction and transactions
involving conflicts of interest with officers and directors whenever possible in
advance of the creation of such transaction or conflict, unless either the
Compensation Committee or a another committee of the Board, consisting of
independent directors has previously reviewed such transaction.

    OFFER TO EXCHANGE

    In January 2007,  the "Company  commenced an exchange  offer (the  "Exchange
Offer")  pursuant to which it is offering  eligible  employees and  non-employee
directors the  opportunity to exchange,  on a  grant-by-grant  basis:  (a) their
outstanding  eligible  stock  options that were vested as of August 31, 2006 for
restricted  stock awards  consisting of the right to receive  restricted  common
stock of the Company (the "Restricted Stock Awards");  and (b) their outstanding
eligible  stock  options that were not vested as of August 31, 2006 for deferred
restricted stock unit awards consisting of rights to receive common stock of the
Company on  specified  dates  subsequent  to vesting (the  "Deferred  Stock Unit
Awards,"  and,  together with the  Restricted  Stock  Awards,  the  "Replacement
Awards").

                                       27


        In order to be eligible to participate in the Exchange  offer, an option
holder was required to (a) have been an employee or non-employee director of the
Company on the date of the  Exchange  Offer,  (b) have  neither  ceased to be an
employee or  non-employee  director,  nor have submitted or received a notice of
termination  of  employment  or  resignation,  prior  to the  expiration  of the
Exchange Offer and (c) owned eligible options.  Options eligible for exchange in
the Exchange  Offer were  outstanding  options  granted under the Plans that, in
each case, had an exercise price per share that is greater than $1.50.

        The number of Replacement Awards an eligible participant was eligible to
receive in exchange for an eligible option was determined by a specific exchange
ratio applicable to that option,  as set forth in the Offer to Exchange included
as an exhibit to the  Schedule TO filed by the Company with the  Securities  and
Exchange  Commission  in  connection  with the  Exchange  Offer  (the  "Offer to
Exchange").

        Restricted Stock Awards granted pursuant to the Exchange Offer will vest
and become free from restriction one year from the date of the exchange,  except
if the grantee makes an election  under  Section  83(b) of the Internal  Revenue
Code of 1986, as amended,  then the  restrictions on such Restricted Stock Award
lapsed  with  respect  only to the  number  of  shares  needed  to  satisfy  any
applicable  tax  withholding  as of the date  that  the  Company  received  such
election,  as more fully described in the Offer to Exchange.  The minimum period
for full  vesting of  Deferred  Stock Unit  Awards is two years from the date of
exchange.  The length of the vesting schedule  applicable to each Deferred Stock
Unit Award was based on the final  vesting  date of the option as of the date it
was canceled in exchange for those deferred stock units, as follows:

                   DEFERRED STOCK UNIT AWARDS VESTING SCHEDULE



 FINAL VESTING DATE OF ELIGIBLE STOCK    TOTAL VESTING PERIOD OF DEFERRED  PERCENTAGE OF DEFERRED STOCK UNIT
   OPTION AS OF DATE OF CANCELLATION             STOCK UNIT AWARDS             AWARDS VESTED QUARTERLY*
--------------------------------------   --------------------------------  ----------------------------------
                                                                                 
       Prior to August 31, 2007                       2 years                          12 1/2%
      On or after August 31, 2007                     3 years                           8 1/3%


*Deferred Stock Unit Awards vest in substantially equal quarterly installments
over the applicable vesting period, subject to the participant's continue
employment with (or service on the Board of Directors of) the Company.

        The shares of common stock underlying the Deferred Stock Unit Award will
be delivered on the Delivery  Date.  The Delivery  Date is the date on which the
earliest to occur of the following occurs:

                                  DELIVERY DATE

o       2 years from the date of grant  (with  respect to  Deferred  Stock Units
        exchanged  for eligible  options with a vesting date prior to
        August 31, 2007)
        OR
        3 years from the date of grant  (with  respect to  Deferred  Stock Units
        exchanged  for  eligible  options with a vesting date on or after
        August 31, 2007)

o       Death

o       The date on which the employee is "disabled" (as such term is defined in
        Section  409A(a)(2)(C)  of the  Internal  Revenue  of 1986,  as  amended
        (referred to as the "Code") and the official guidance issued thereunder)

                                       28


        Melissa  Payner-Gregor,  the  Company's  chief  executive  officer,  and
Patrick C. Barry,  the Company's  chief financial  officer,  are not eligible to
participate in the Exchange Offer, but have already  participated in an exchange
through each of their employment agreements, which are described in the Offer to
Exchange.  However,  other  executive  officers  of  the  Company,  as  well  as
non-employee directors, are eligible to participate in the Exchange Officer, and
therefore may be deemed to have a material interest in the terms thereof.

        Pursuant to the  Exchange  Offer  options to purchase  an  aggregate  of
1,562,000  shares of Common  Stock were  exchanged in return for an aggregate of
472,471  Restricted Stock Awards and an aggregate of 394,405 Deferred Stock Unit
Awards.

        The Exchange Offer was approved by the Board upon the  recommendation of
the Compensation Committee.

    JUNE 2006 PRIVATE PLACEMENT

    In June 2006,  the Company  entered  into a Stock  Purchase  Agreement  (the
"Purchase  Agreement")  with  affiliates of Soros Fund Management LLC ("Soros"),
private funds associated with Maverick Capital, Ltd. ("Maverick") and investment
entities and accounts  managed and advised by Prentice  Capital  Management,  LP
("Prentice" and, together with Maverick,  the  "Investors"),  pursuant to which,
among other  things,  the Company  agreed to sell to  Maverick  and  Prentice an
aggregate of 60,975,610 shares of Common Stock at a price of $0.82 per share, in
a private  placement (the "Private  Placement") for an aggregate of $50 million,
half of which was agreed to be purchased by each  Investor.  The purchase  price
represented an 11% premium over the closing price of the Company's  Common Stock
as of the date that the  definitive  agreement  was  signed and  announced.  The
Private  Placement was  consummated  on June 15, 2006.  At the closing,  203,016
shares were  purchased by a holder of the  Company's  then-outstanding  Series D
Convertible  Preferred  Stock in connection  with the exercise of its preemptive
rights.  This amount  reduced on a pro rata basis the amount of shares  Maverick
and Prentice  otherwise  would have been entitled to purchase under the Purchase
Agreement.

    In  connection  with  the  Private  Placement,  Soros  converted  all of its
outstanding  Series A,  Series  B,  Series C,  Series D,  Series E and  Series F
Convertible Preferred Stock into 44,729,960 shares of the Company's Common Stock
in accordance with the terms of such Preferred Stock.  Approximately  566 shares
of the Series D Convertible  Preferred Stock, which were held by investors other
than Soros,  automatically  converted  into an aggregate of 1,073,936  shares of
Common Stock in accordance with the terms of the Series D Convertible  Preferred
Stock. As a result of the Private Placement, and in accordance with the terms of
the   anti-dilution   provisions   contained  in  the   Certificate  of  Powers,
Designations,  Preferences and Rights of Series F Convertible  Preferred  Stock,
the conversion price of the Series F Convertible Preferred Stock was adjusted to
$0.82 per share.

    On the date of the closing of the Private Placement,  the Company paid Soros
$25  million  in  cash,  which  represented  $4,000,000  of  the  principal  and
$1,488,375 of accrued but unpaid interest on the outstanding  convertible  notes
held by Soros (the "Convertible Notes") and substantially all of the accrued but
unpaid  dividends on the shares of Preferred  Stock that were converted by Soros
in connection with the Private Placement.

    The Company  agreed  with Soros,  Maverick  and  Prentice  that it would use
commercially  reasonable  best  efforts to register  the resale of the shares of
Common Stock sold in the Private  Placement within 120 days of the Closing Date,
and to cause a  registration  statement  covering  such  shares  to be  declared
effective within 180 days of the Closing Date. Such  registration  statement has
since been filed and declared effective.  The Company agreed to pay such selling
stockholders'  expenses  in  connection  therewith  (exclusive  of  any  selling
commissions  or similar  fees).  In  addition,  the Company  agreed to indemnify
Soros,  Maverick  and  Prentice for any and all  liabilities,  losses,  damages,
claims, costs and expenses,  interest, awards, judgments,  penalties (including,
without limitation,  reasonable  attorneys' fees and expenses) actually suffered
or  incurred  by  them,  arising  out of or  resulting  from any  breach  of the
Company's   representations   and   warranties   in  the   Purchase   Agreement.
Notwithstanding  the foregoing,  the Company has no obligation to compensate any
of such parties for punitive  damages and the Company's  liability to each party
under such  indemnification  provision  cannot exceed 100% of the purchase price
for the shares  purchased by such party in the Private  Placement.  In addition,
the  Company  agreed to  indemnify  Soros,  Maverick  and  Prentice  for certain
liabilities arising under the registration statement referred to above.

     In connection with the Private Placement, the Company, Soros, Maverick and
Prentice entered into a voting agreement (the "Voting Agreement"), pursuant to
which Soros has the right to designate three designees to the Company's Board of
Directors and each of Maverick and Prentice have the right to designate one
designee, subject to minimum ownership thresholds and subject to compliance with
applicable Nasdaq rules. The Voting Agreement also

                                       29


provides  that one  designee of Soros and the  designee of each of Maverick  and
Prentice  will have the  right to serve on the  Compensation  Committee  and the
Governance  and  Nominating  Committee  of the Board of  Directors,  subject  to
compliance with Nasdaq's rules regarding  independent  directors serving on such
committees,  or Nasdaq's  transitional  rules, to the extent applicable.  If the
Board of Directors  establishes an Executive Committee,  the designees of Soros,
Maverick and Prentice will be entitled to serve on such committee.

    Pursuant  to the  terms  of the  Purchase  Agreement,  Soros,  Maverick  and
Prentice each agreed that it will not, without the approval of a majority of the
independent  directors  of the  Company (i) for a period of three years from the
Closing Date, purchase or acquire,  or agree to purchase or acquire,  any shares
of the  Company's  capital  stock,  subject  to  certain  exceptions,  including
exceptions for (x) the purchase of shares pursuant to the Right of First Refusal
(defined below) and, (y) after eighteen months from the Closing Date, a purchase
by any Investor of shares of capital stock up to a level which does not equal or
exceed the lesser of (A) 30% of the  outstanding  shares of our Common  Stock at
the time of such  purchase,  or (B) the  ownership  of Soros at the time of such
purchase;  or a purchase by Soros of shares of capital  stock in an amount up to
15% of the  outstanding  shares of Common Stock on the Closing Date,  (ii) for a
period of five years from the  Closing  Date,  except as  provided in the Voting
Agreement or the Purchase Agreement,  join a partnership,  limited  partnership,
syndicate  or other group  within the meaning of Section  13(d) of the  Exchange
Act,  including  a group  consisting  of  other  Investors  for the  purpose  of
acquiring,  holding or voting any shares of  capital  stock of the  Company,  or
(iii) for a period of three  years from the  Closing  Date,  seek to  commence a
proxy  contest or other proxy  solicitation  for the purposes of  modifying  the
composition of the Board of Directors.

    The Purchase  Agreement  further  provides that,  subject to certain limited
exceptions,  Soros,  Maverick  and  Prentice  will not,  for a period of six (6)
months  after the Closing  Date,  sell,  offer to sell,  solicit  offers to buy,
dispose  of,  loan,  pledge or grant any right  with  respect  to, any shares of
capital stock of the Company.

    The Purchase Agreement also provides a right of first refusal (the "Right of
First Refusal") to Soros,  Maverick and Prentice to provide the financing in any
private  placement of the  Company's  Common  Stock that it seeks to  consummate
within one year of the Closing  Date.  The Right of First  Refusal is subject to
certain maximum ownership restrictions and certain other exceptions set forth in
the Purchase Agreement.

    The Private Placement was approved by the Board upon the recommendation of a
special committee comprised solely of independent directors.

EXTENSION OF MATURITY DATES OF CONVERTIBLE NOTES

    In February  2006,  the maturity  dates on the  Convertible  Notes issued to
Soros in July and October 2003 was  extended.  The maturity  dates of the Notes,
which were  originally  due in January and April 2004,  respectively,  were each
extended for one year,  from May 1, 2006 to May 1, 2007. The  Convertible  Notes
were repaid in full with the  proceeds of the Private  Placement,  as more fully
discussed above.

    The extension of the maturity dates on the Convertible Notes was approved by
the Board with the Soros designees on the Board abstaining.


TRANSACTIONS WITH SOROS RELATING TO THE CREDIT FACILITY

    Historically,  the Company's credit facility has been secured, in part, by a
$2 million letter of credit issued by Soros in favor of the lender.  The Company
paid Soros an annual  fee in  connection  with the  issuance  of such  letter of
credit,  and granted Soros a lien on all of the Company's  assets as security to
Soros in the event that the lender was to draw down on the letter of credit.  In
July  2006,  the  lender  agreed  to  release  the Soros  letter of credit  and,
accordingly, no further fees are due to Soros, and Soros no longer has a lien on
the Company's assets.

                                  PROPOSAL TWO

                         APPROVAL OF THE PLAN AMENDMENTS

        In 2005, the Board of Directors adopted, and the stockholders  approved,
the Bluefly,  Inc. 2005 Stock  Incentive  Plan.  The Plan succeeded the Bluefly,
Inc.  1997 Stock Option Plan (the "1997 Plan") and the Bluefly,  Inc. 2000 Stock

                                       30


Option  Plan (the "2000  Plan,"  and,  together  with the 1997 Plan,  the "Prior
Plans").  As of the  time  that  the  2005  Plan  was  adopted  by the  Board of
Directors, there were an aggregate of 4,311,036 shares of Common Stock available
for issuance pursuant to awards under the Prior Plans. In adopting the Plan, the
Board of  Directors  determined  that it was not  necessary  to make  additional
shares of Common Stock  available for issuance  pursuant to stock-based  awards.
Thus,  the Plan provided for the issuance of the same number of shares of Common
stock that had already been previously  authorized by the Board of Directors and
the stockholders  under the Prior Plans (i.e.,  4,311.036 shares plus any shares
that  later  became  available  as a result of awards  canceled  under the Prior
Plans),  and the Board of  Directors  resolved  that no further  awards would be
granted under the Prior Plans. These shares are issuable under the Plan pursuant
to awards  granted to officers,  key  employees,  consultants  and  non-employee
directors.

        The  Company  currently  has  65  officers  and  key  employees,  and  8
non-employee  directors  participating  in the Plans.  As of February  28, 2006,
awards with  respect to  6,181,723  shares of Common  Stock had been granted and
remain  outstanding under the Plans, and Options to purchase 5,223,603 shares of
Common Stock under the Plan had been  exercised.  This leaves  4,294,676  shares
available for future  issuance  under the Plan, and this number does not include
deferred  stock units with respect to 4,201,832 and  4,062,692  shares of Common
Stock,  which have been granted to the  Company's  Chief  Executive  Officer and
Chief Operating Officer (the "Contingent Grants"), respectively, subject in both
cases to approval of the Plan Amendments described below.

PROPOSED AMENDMENTS

        In February  2007,  the Board of Directors  approved  amendments  to the
Plan,  subject to stockholder  approval,  which would (a) increase the aggregate
number of shares of Common Stock that may be the subject of  stock-based  awards
granted pursuant to the Plan by an additional 5,000,000 shares, (b) increase the
aggregate  number  of  shares  of  Common  Stock  that  may  be the  subject  of
stock-based awards granted pursuant to the Plan to any participant in any fiscal
year from 2,000,000 to 5,000,000.  In addition,  the Board of Directors approved
an  amendment  to the Plan to  replace  the  formula  grant of stock  options to
non-employee  directors  currently  provided  for  under the Plan with a formula
grant of restricted  stock. The following table sets forth the formula grants of
stock options currently applicable to non-employee  directors of the Company and
the formula  grants of  restricted  stock that would  replace  such stock option
grants pursuant to the proposed amendment:



                                                                         CURRENT FORMULA          PROPOSED FORMULA
                                                                        STOCK OPTION GRANT        RESTRICTED STOCK
                                                                        PROVIDED ON ANNUAL       GRANT PROVIDED ON
                           CURRENT FORMULA       PROPOSED FORMULA        BASIS (AT FIRST          ANNUAL BASIS (AT
                          STOCK OPTION GRANT     RESTRICTED STOCK      REGULARLY SCHEDULED        FIRST REGULARLY
                          UPON APPOINTMENT          GRANT UPON           BOARD MEETING OF         SCHEDULED BOARD
        POSITION               TO BOARD        APPOINTMENT TO BOARD       FISCAL YEAR)        MEETING OF FISCAL YEAR)
------------------------  ------------------   --------------------   ---------------------   -----------------------
                                                                                           
Chairman of the Board            25,000                  18,750                 20,000                 15,000

Audit Committee Chairman         20,000                  15,000                 12,500                  9,375

Other Non-Employee
Director                         15,000                  11,250                 10,000                  7,500


        The Board of Directors recommended that the Plan Amendments be presented
to the Company's  stockholders for approval.  The Board of Directors adopted the
Plan Amendments to ensure that the Contingent  Grants would become effective and
to allow for future  grants under the Plan  necessary  for the Company to remain
competitive  in its  recruiting  efforts and for the Company to retain  existing
executives and other key employees and directors. In determining the appropriate
size of the increase of the number of shares  issuable under the Plan, the Board
of Directors  took into account the size of the equity  incentive  programs of a
number of similar  companies as well as the Company's  future hiring plans.  The
Board of Directors also took into account the significant  increase in the total
number of shares of Common Stock outstanding over the last two years.

                                       31


        If the  stockholders  fail to approve the Plan  Amendments,  the Company
would  likely be  severely  constrained  in its  ability to  attract  and retain
executives,  other key employees,  consultants and directors,  and in motivating
and retaining  skilled  management  personnel  and  directors  necessary for the
Company's  success.  In  addition,  because the  Contingent  Grants  represent a
significant portion of the compensation of the Company's Chief Executive Officer
and Chief Operating Officer,  the Company would run the risk of losing these key
executive officers as a result of the failure of the Contingent Grants to become
effective.

        A copy of the  Amended  and  Restated  Plan,  to take effect if the Plan
Amendments are approved, is attached hereto as Annex E.

        The following is a summary of the material provisions of the Plan.

        Administration;  Eligibility; Shares Available for Issuance; Limitations
on  Issuance.  The  Plan is  administered  by the  Compensation  Committee.  The
Committee  is  authorized  from time to time to select and to grant awards under
the  Plan  to  such  key  employees,  non-employee  directors,  contractors  and
consultants of the Company and its subsidiaries as the  Compensation  Committee,
in its discretion, selects. The Compensation Committee is authorized to delegate
any of its authority under the Plan (including the authority to grant awards) to
such executive officers of the Company as it thinks appropriate and is permitted
by Rule 16B-3 of the Exchange Act and Section 162(m) of the Code.

        Shares  granted  under the Plan  will be made  available  from  unissued
Common  Stock or from Common  Stock held in treasury.  The  aggregate  number of
shares of Common Stock  currently  issuable under the Plan is equal to 4,311,036
shares of Common Stock, plus any shares that became available after February 17,
2005 under the Prior Plans as a result of awards that lapsed or were terminated.
The Plan,  as currently in effect,  also imposes the  following  limitations  on
awards issued under the Plan:  (i) the maximum  number of shares of Common Stock
that may be granted  as awards  granted to any  participant  in any fiscal  year
shall not  exceed  2,000,000  shares;  (ii) the  maximum  amount of cash or cash
payments  that may be  granted  as awards in any  fiscal  year  shall not exceed
$2,000,000;  and (iii) the maximum number of dividend rights that may be granted
as awards to any participant in any fiscal year shall not exceed dividend rights
with respect to 2,000,000 shares. The shares of Common Stock subject to the Plan
and each limit are  subject  to  adjustment  in the event of certain  changes of
capitalization as set forth in Section 8(a) of the Plan.

        Options.  The Plan  authorizes  the  Compensation  Committee to grant to
participants  options to purchase  Common  Stock,  which may be in the form of a
non-statutory  stock  option or, if granted  to an  employee,  in the form of an
Incentive  Stock Option (an "ISO").  The terms of all ISOs issued under the Plan
will comply with the requirements of Section 422 of the Code. The exercise price
of options  granted  under the Plan may not be less than 100% of the fair market
value of the Common  Stock at the time the option is granted.  The  Compensation
Committee  will  determine  the time an option may be  exercised  in whole or in
part,  the  method of  exercise,  method of  settlement,  form of  consideration
payable,  method of  delivery  and  whether a stock  appreciation  right will be
granted in tandem  with  other  awards.  The Plan also  currently  provides  for
formula grants of options to  non-employee  directors as described  below.  Each
non-employee  director  receives an option to purchase  15,000  shares of Common
Stock (25,000  shares in the case of the Chairman of the Board and 20,000 shares
in the case of the  Chairman  of the Audit  Committee)  at the time of the first
regularly  scheduled Board meeting after such director is appointed to the Board
and an annual  grant of an  option to  purchase  10,000  shares of Common  Stock
(20,000 shares in the case of the Chairman of the Board and 12,500 shares in the
case of the Chairman of the Audit  Committee) at the first  regularly  scheduled
Board  meeting of each fiscal year (even if such director is receiving an option
in  connection  with his or her  appointment  at such  meeting).  The Plan  also
permits the Committee to substitute an award of equivalent fair market value for
any stock option that a non-employee  director would otherwise  receive pursuant
to the formula grants described  above.  Pursuant to this provision of the Plan,
the Committee  awarded  restricted stock awards in lieu of the formula grants of
stock  options  that would  otherwise  have been issued at the  Company's  first
regularly  scheduled Board meeting of 2007. The restricted  stock awards were in
the same amount as those proposed pursuant to the Plan Amendments.

        Stock   Appreciation   Rights.  The  Plan  authorizes  the  Compensation
Committee  to  grant  to  participants  stock   appreciation   rights.  A  stock
appreciation right entitles the grantee to receive upon exercise,  the excess of
(a) the fair market value of a specified number of shares of Common Stock at the
time of exercise  over (b) the fair market value of the Common Stock at the time
the stock  appreciation  right was  granted,  The  Compensation  Committee  will
determine  the time a stock  appreciation  right may be exercised in whole or in
part,  the  method of  exercise,  method of  settlement,  form of

                                       32


consideration payable, method of delivery and whether a stock appreciation right
will be granted in tandem with other awards.

        Deferred Stock Units. The Plan authorizes the Compensation  Committee to
grant to  participants  deferred  stock units. A deferred stock unit is an award
that  entitles a participant  to elect,  at the  discretion of the  Compensation
Committee,  to defer  receipt of all or a portion of a bonus,  or a  stock-based
award or cash payment made  pursuant to the Plan. No Common Stock will be issued
at the time a deferred stock unit is granted. Rather, the Company will establish
an account for the  participant  and will  record in such  account the number of
deferred  stock units  granted to such  participant  (which units will be valued
initially  based  upon the  then-fair  market  value of the Common  Stock).  The
Compensation  Committee will also determine whether and to what extent to credit
to the account of, or to pay  currently to, each  recipient of a deferred  stock
unit, an amount equal to any dividends  paid by the Company during the period of
deferral with respect to the corresponding number of shares of Common Stock.

        Restricted  Stock.  The Plan  authorizes the  Compensation  Committee to
grant to participants  restricted  Common Stock with such  restriction  periods,
restrictions  on  transferability,  and  performance  goals as the  Compensation
Committee may designate at the time of grant.  Restricted stock may not be sold,
assigned,  transferred,  pledged or otherwise  encumbered during the restriction
period. Other than the restrictions on transfer, a participant will have all the
rights of a holder of the shares of Common Stock,  representing  the  restricted
stock,  including  the  rights  to all  distributions  (including  regular  cash
dividends)  made or declared with respect to the restricted  stock.  If any such
dividends  are  distributions  are paid in stock,  the stock  will be subject to
restrictions and a risk of forfeiture to the same extent as the restricted stock
with respect to which the stock has been  distributed.  Restricted stock will be
forfeitable to the Company upon a participant's termination of employment during
the applicable restricted period. The Compensation Committee, in its discretion,
may  accelerate the time at which  restrictions  or forfeiture  conditions  will
lapse,  or  may  remove  any  performance   goal  requirement  upon  the  death,
disability, retirement or otherwise of a participant.

        Cash Payments. The Plan authorizes the Compensation  Committee,  subject
to limitations  under  applicable  law, to grant cash payments to  participants.
These may be granted separately or as a supplement to any stock-based award.

        Dividend Rights. The Plan authorizes the Compensation Committee to grant
dividend rights to  participants,  which rights entitle a participant to receive
the dividends on Common Stock to which the participant  would be entitled if the
participant  owned the  number of shares  of  Common  Stock  represented  by the
dividend rights. Dividend rights may be granted separately or in tandem with any
other awards.  If a dividend right is granted in tandem with another  award,  it
will lapse, expire or be forfeited  simultaneously with the lapse, expiration or
forfeiture of the tandemed award.  If the dividend right is granted  separately,
it will lapse, expire or be forfeited as the Compensation Committee determines.

        Other  Stock-Based  Awards.  To permit the  Compensation  Committee  the
flexibility to respond to future changes in compensation arrangements,  the Plan
authorizes the Compensation  Committee,  subject to limitations under applicable
law, to grant to  participants  such other  stock-based  awards as deemed by the
Compensation  Committee  to be  consistent  with the  purposes of the Plan.  The
Compensation   committee  may  determine  the  terms  and   conditions  of  such
stock-based awards.

        Loans.  Subject at all times to laws and  regulations  and other binding
obligations or provisions  applicable to the Company,  including but not limited
to  the  Sarbanes-Oxley  Act of  2002,  the  Plan  authorizes  the  Compensation
Committee, on behalf of the Company, to make, guarantee or arrange for a loan or
loans to  participants  with  respect  to the  exercise  of any  option or other
payment in connection with any award,  including the payment by a participant of
any or all federal,  state or local income or other taxes due in connection with
any award. The terms and conditions of each loan,  including the interest rates,
maturity  date and  whether  the  loan  will be  secured  or  unsecured  will be
established by the Compensation Committee.

        Terms  of  Awards.  The term of each  award  will be  determined  by the
Compensation  Committee  at the time each award is  granted,  provided  that the
terms of options,  stock appreciation  rights and dividend rights may not exceed
ten years.  Awards granted under the Plan  generally  will not be  transferable,
except  by  will  and  the  laws  of  descent  and  distribution.  However,  the
Compensation  Committee may grant awards to participants  (other than ISOs) that
may be transferable  without  consideration  to immediate  family members (i.e.,
children,  grandchildren or spouse),  to truss for the benefit of such immediate
family  members and to  partnerships  in which such family  members are the only
partners.

                                       33


        Award Agreements. All awards granted under the Plan will be evidenced by
a written  agreement that may include such  additional  terms and conditions not
inconsistent  with the Plan as the  Compensation  Committee  may specify.  Award
agreements are not required to contain uniform terms or provisions.

        Term of the Plan;  Amendment  and  Adjustment.  No awards may be granted
under the Plan after  February 16, 2015. The Plan may be terminated by the Board
of Directors at any time,  but the  termination  of the Plan will not  adversely
affect  awards that have  previously  been  granted.  In addition,  the Board of
Directors may amend,  alter,  suspend,  discontinue or terminate the Plan or the
Compensation  Committee's  authority  to grant awards under the Plan without the
consent of the  Company's  stockholders  or  participants,  except that any such
amendment,  alteration,  suspension,  discontinuation  or  termination  shall be
subject to the approval of the Company's stockholders within one year after such
Board  action if such  stockholder  approval is required by any federal or state
law or  regulation  or the rules of any stock  exchange or  automated  quotation
system on which the Common  Stock may then be listed or quoted.  The Plan may be
considered to be a "nonqualified deferred compensation plan" under newly enacted
Section 409A of the Code. Therefore,  it is expected that the Board of Directors
will exercise its authority to amend the Plan to comply with  forthcoming  rules
implementing  Section 409A of the Code,  and those  amendments are not likely to
require approval by the Company's stockholders.

        As of March 27,  2007,  the  following  individuals  and groups had been
granted, Awards under the Plans to purchase shares in the amounts indicated (all
of which  are  currently  outstanding  except  as noted  below):  David  Wassong
(Chairman of the Board): 50,000 shares;  Melissa Payner (Chief Executive Officer
and President):  4,778,737 shares, 4,201,832 of which are subject to stockholder
approval of the Plan Amendments;  Patrick C. Barry (Chief Operating  Officer and
Chief Financial  Officer):  5,408,530 shares,  4,062,692 of which are subject to
stockholder approval of the Plan Amendments; Martin Keane (Senior Vice President
of E-Commerce):  685,111  shares;  Bradford  Matson (Chief  Marketing  Officer):
711,929 shares;  Barry Erdos (Chairman of the Audit  Committee):  57,500 shares;
Michael Gross (non-employee director):  22,500 shares; Ann Jackson (non-employee
director):  27,500 shares; Chris McCann (non-employee Director):  42,500 shares;
Martin  Miller   (non-employee   director):   48,167  shares;   Neal  Moszkowski
(non-employee  Director):  43,750 shares;  Alex Rafal  (non-employee  director):
22,500  shares;  all current  Named  Executive  Officers as a group:  11,584,307
shares,  of which  8,264,526  are  subject to  stockholder  approval of the Plan
Amendments;  all current non-employee  directors as a group: 314,417 shares; and
all employees,  including  officers other than Named  Executive  Officers,  as a
group:  2,547,523  shares.  As of March 27, 2007, the market value of the Common
Stock  underlying   outstanding   awards  under  the  Plans  was   approximately
$14,301,785 including the 8,264,526 shares subject to stockholder approval,  and
$6,120,171 excluding the 8,264,526 shares subject to stockholder approval.

INTEREST OF CERTAIN PERSONS IN MATTERS TO BE ACTED UPON

        Although the Company  cannot  currently  determine  the number of shares
subject to awards  that may be granted in the future to  executive  officers  or
non-employee  directors,   each  of  the  executive  officers  and  non-employee
directors of the Company has an interest in the  approval of the Plan  Amendment
in so far as they are likely to be recipients of future  stock-based  awards. In
addition, deferred stock units with respect to 4,201,832 and 4,062,692 shares of
Common Stock,  which were issued to Ms. Payner and Mr. Barry,  respectively,  in
November 2006, are subject to the stockholder approval of the Plan Amendments.

FEDERAL INCOME TAX CONSEQUENCES

        The  following  discussion  is intended  only as a brief  summary of the
federal income tax rules relevant to stock options,  stock appreciation  rights,
deferred stock units,  restricted  stock,  cash payments and dividend  payments.
These rules are highly technical and subject to change. The following discussion
is limited to the federal income tax rules or other tax considerations  that may
be relevant to the Company and to the  individuals who are citizens or residents
of the United  States.  The  discussion  does not  address  the state,  local or
foreign income tax rules relevant to stock options,  stock appreciation  rights,
deferred stock units, restricted stock, cash payments and dividend payments.

        ISOs.  A  participant  who is  granted  an ISO  will not  recognize  any
compensation income upon the grant or exercise of the ISO.. If an optionee holds
the Common  Stock  acquired  upon the  exercise of an ISO for at least two years
from the date of grant of the ISO and at least one year following exercise,  the
optionee's gain, if any, upon a subsequent disposition of such Common Stock will
be taxed as capital gain. If the optionee  disposes of the Common Stock acquired
pursuant to the exercise of an ISO before  satisfying  these holding  periods (a
so-called  "disqualifying   disposition"),   the

                                       34


optionee may recognize both compensation  income and capital gain in the year of
disposition. The amount of the compensation income recognized on a disqualifying
disposition  generally  will equal the amount by which the fair market  value of
the Common Stock on the exercise date or the amount  realized on the sale of the
Common Stock  (whichever is less) exceeds the exercise price. The balance of any
gain (or any loss) realized upon a disqualifying  disposition  will be long-term
or short-term  capital gain (or loss),  depending  upon whether the Common Stock
has been held for more than one year  following  the  exercise of the ISO. If an
optionee  (with  the  authorization  of the  Compensation  Committee)  pays  the
exercise  price of an ISO in whole or in part  with  previously-owned  shares of
Common Stock that have been held for the requisite holding periods, the optionee
will not recognize any compensation income, or gain or loss upon the delivery of
shares of Common Stock in payment of the exercise price.  The optionee will have
a carryover  basis and a carryover  holding period with respect to the number of
shares of Common  Stock  received in exchange  for the  previously-owned  shares
delivered  to the  Company.  The basis in the  number of shares of Common  Stock
received  in excess of the number of shares  delivered  to the  Company  will be
equal to the amount of cash (or other  property),  if any, paid on the exercise.
The  holding  period of any  shares  received  in excess of the number of shares
delivered to the Company will begin on the date the ISO is  exercised.  Where an
optionee  pays the  exercise  price of an ISO with  previously-owned  shares  of
Common  Stock that have not been held for the  requisite  holding  periods,  the
optionee  will  recognize  compensation  income (but not capital  gain) when the
optionee delivers the  previously-owned  shares in payment of the exercise price
under the rules applicable to disqualifying  dispositions.  The optionee's basis
in the shares  received in exchange for the  previously-owned  shares  delivered
will be equal to the optionee's basis in the previously-owned  shares delivered,
increased by the amount included in gross income as compensation income, if any.
The optionee will have a carryover  holding period with respect to the number of
shares of Common  Stock  received in exchange  for the  previously-owned  shares
delivered.  The optionee's tax basis for the number of new shares  received will
be zero,  increased by the amount of cash (or other  property)  paid, if any, on
the exercise.  The holding  period of the new shares  received will begin on the
date the ISO is exercised.  For purposes of the special holding periods relating
to ISOs,  the holding  periods will begin on the date the ISO is exercised.  The
Company will not be entitled to any tax deduction  upon the grant or exercise of
an ISO or upon the subsequent disposition by the optionee of the shares acquired
upon exercise of the ISO after the requisite  holding  period.  However,  if the
disposition  is a  disqualifying  disposition,  the  Company  generally  will be
entitled  to a tax  deduction  in the year the  optionee  disposes of the Common
Stock in an amount equal to the compensation  income recognized by the optionee.
Notwithstanding  the above,  individuals who are subject to alternative  minimum
tax mat recognize ordinary income upon exercise of an incentive stock option. In
such case,  an  optionee  may be required  to pay  alternative  minimum tax even
thought the optionee receives no cash upon exercise of the ISO with which to pay
such tax.

        Non-statutory   Stock   Options.   A   participant   who  is  granted  a
non-statutory  stock option will not recognize any compensation  income upon the
grant of the  option.  However,  upon  exercise of the  option,  the  difference
between the amount paid upon exercise of the option (which would not include the
value of any previously-owned shares delivered in payment of the exercise price)
and the fair market  value of the number of shares of Common  Stock  received on
the date of  exercise  of the option (in excess of that  number,  if any, of the
previously-owned  shares  delivered  in payment of the  exercise  price) will be
compensation  income to the optionee.  The shares of Common Stock  received upon
exercise   of  the  option   which  are  equal  in  number  to  the   optionee's
previously-owned   shares  delivered  will  have  the  same  tax  basis  as  the
previously-owned shares delivered to the Company, and will have a holding period
that will include the holding period of the shares delivered.  The new shares of
Common Stock  acquired  upon  exercise will have a tax basis equal to their fair
market value on the date of exercise,  and will have a holding  period that will
begin on the day the option is  exercised.  In the case of an optionee who is or
was an  employee,  this  compensation  income  will be  subject  to  income  and
employment  tax  withholding.  The Company  generally  will be entitled to a tax
deduction  in the  year  the  option  is  exercised  in an  amount  equal to the
compensation income recognized by the optionee. Upon a subsequent disposition by
an optionee of the Common Stock  acquired  upon the exercise of a  non-statutory
stock  option,  the optionee  will  recognize  capital gain or loss equal to the
difference  between the sales proceeds  received and the optionee's tax basis in
the Common Stock sold,  which will be long-term or short-term,  depending on the
period for which the Common Stock was held.

        Stock  Appreciation  Rights.  A  participant  who  is  granted  a  stock
appreciation right will not recognize any compensation income upon grant. At the
time the stock  appreciation right is exercised,  however,  the participant will
recognize  compensation  income  equal to the amount of cash and the fair market
value of any Common Stock  received.  In the case of a participant who is or was
an employee,  this compensation  income will be subject to income and employment
tax  withholding.  The Company will  generally be entitled to a tax deduction in
the year the stock  appreciation  right is  exercised  in an amount equal to the
compensation income recognized by the participant.

                                       35


        Deferred Stock Units. A participant who is granted a deferred stock unit
will not recognize any compensation  income upon grant. If a deferred stock unit
vests prior to delivery of such award,  the deferred  stock unit will be subject
to employment tax, but not federal income tax, on the applicable  vesting dates.
The  participant  will  recognize  compensation  income for federal tax purposes
equal to the  amount  of cash  and the fair  market  value of the  Common  Stock
delivered to the  participant in settlement of the deferred stock units.  In the
case of a  participant  who is or was an  employee,  income  will be  subject to
income  and  employment  tax  withholding  at the time the  income is subject to
federal income tax or employment tax.. The Company will generally be entitled to
a tax  deduction  in the year the  deferred  stock  unit is settled in an amount
equal to the compensation income recognized by the participant.

        Restricted Stock. A participant who is granted restricted stock which is
"nontransferable"  and subject to a "substantial risk of forfeiture"  within the
meaning of Section 83 of the Code, will not,  unless the  participant  makes the
election  described  below,  recognize any income upon the receipt of the Common
Stock.  However, at the times at which Common Stock is first transferable or the
risk of forfeiture expires,  the participant will recognize  compensation income
on the then fair market  value of Common  Stock.  Furthermore,  while the Common
Stock remains restricted, any dividends paid on the Common Stock will be treated
as compensation  income to the participant and will be deductible by the Company
as a compensation  expense.  A participant who is granted  restricted  stock may
make an election under Section 83(b) of the Code (a "Section 83(b) Election") to
have the Common Stock received taxed as compensation income on the date granted,
with the result that any future  appreciation (or  depreciation) in the value of
the shares of Common Stock  granted will be taxed as capital gain or loss upon a
subsequent sale or exchange of the shares. A Section 83(b) Election must be made
within 30 days of the date the  restricted  stock is granted.  Any  compensation
income a participant recognizes from a grant of restricted stock will be subject
to income and  employment  tax  withholding.  The Company  will be entitled to a
deduction  in the same  amount and in the same year as the  compensation  income
recognized by the participant.

        Cash and Dividend  Payments.  A participant will recognize  compensation
income upon receipt of any cash  pursuant to any award,  including as a dividend
right. If the  participant is an employee of the Company,  the cash payment will
be subject to income and employment tax withholding.  The Company will generally
be  entitled  to a tax  deduction  for the  payment  in an  amount  equal to the
compensation income recognized by the participant.

        Parachute  Payments.  All or part of an award which  becomes  payable or
which vests by reason of a change of control may constitute an "excess parachute
payment"  within the meaning of Section 280G of the Code. For a participant  who
is a "disqualified  individual"  within the meaning of Section 280G of the Code,
the value of such  accelerated  vesting or payment  that  constitutes  an excess
parachute payment would be subject to a 20%  non-deductible  excise tax, and the
amount of compensation income subject to such excise tax would not be deductible
by the Company.

        Certain Limitations on Deductibility of Executive Compensation.  Section
162(m)  of  the  Code  generally  disallows  a  tax  deduction  for  the  annual
compensation in excess of $1 million paid to each of the chief executive officer
and the other four most highly compensated  officers of a Company.  Compensation
which  qualifies as  performance-based  compensation is not included in applying
this  limitation.  Under the Plan,  the  Compensation  Committee may, but is not
required  to,  grant  awards  that  satisfy  the   requirements   to  constitute
performance-based compensation.

        The  Board  of  Directors  recommends  a vote FOR  approval  of the Plan
Amendment.

EQUITY COMPENSATION PLAN INFORMATION (AS OF DECEMBER 31, 2006)



                                                                                                NUMBER OF SECURITIES
                                                                                               REMAINING AVAILABLE FOR
                                                                                                FUTURE ISSUANCE UNDER
                                NUMBER OF SECURITIES TO BE     WEIGHTED-AVERAGE EXERCISE      EQUITY COMPENSATION PLANS
                                 ISSUED UPON EXERCISE OF     PRICE OF OUTSTANDING OPTIONS,     (EXCLUDING SECURITIES
PLAN CATEGORY                   OUTSTANDING AWARDS (a)(1)       WARRANTS AND RIGHTS (b)      REFLECTED IN COLUMN (a))(c)
-----------------------------   --------------------------   ----------------------------    ----------------------------
                                                                                              
Equity compensation plans
approved by security holders               7,441,464                   $  1.69                         3,469,040
Equity compensation plans not
approved by security holders                 434,616                   $  1.60                                --
                                --------------------------   ----------------------------    ----------------------------
Total                                      7,876,080                   $  1.68                         3,469,040


(1) Excludes 8,264,524 shares which are subject to stockholder approval of the
Plan Amendments

                                       36


        The  following is a summary of the material  provisions  of the Bluefly,
Inc.  2000 Plan Stock Option Plan (the "2000 Plan"),  the Company's  only equity
compensation plan that has not been approved by our stockholders.

        Eligibility.  Key  employees  of the  Company,  who are not  officers or
directors of the Company and its affiliates,  and consultants to the Company are
eligible to be granted options.

        Administration of the 2000 Plan. The Option Plan/Compensation  Committee
administers the 2000 Plan. The Option  Plan/Compensation  Committee has the full
power and  authority,  subject to the  provisions of the 2000 Plan, to designate
participants,  grant options and  determine  the terms of all options.  The 2000
Plan provides that no participant  may be granted  options to purchase more than
1,000,000 shares of Common Stock in a fiscal year. The Option  Plan/Compensation
Committee is required to make  adjustments with respect to options granted under
the 2000 Plan in order to prevent  dilution  or  expansion  of the rights of any
holder.  The 2000 Plan requires that the Option  Plan/Compensation  Committee be
composed of at least two directors.

        Amendment. The 2000 Plan may be wholly or partially amended or otherwise
modified,  suspended or terminated at any time or from time to time by the Board
of Directors, but no amendment without the approval of our stockholders shall be
made if  stockholder  approval  would be  required  under any law or rule of any
governmental authority, stock exchange or other self-regulatory  organization to
which we are subject.  Neither the  amendment,  suspension or termination of the
2000 Plan shall,  without the consent of the holder of an option  under the 2000
Plan,  alter or impair any rights or  obligations  under any option  theretofore
granted.

        Options Issued Under 2000 Plan. The Option  Plan/Compensation  Committee
determines  the term and  exercise  price of each option under the 2000 Plan and
the time or times at which such option may be exercised in whole or in part, and
the method or methods by which,  and the form or forms in which,  payment of the
exercise price may be paid.

        Upon the  exercise of an option under the 2000 Plan,  the option  holder
shall pay us the  exercise  price plus the amount of the  required  federal  and
state withholding taxes, if any. The 2000 Plan also allows participants to elect
to have shares withheld upon exercise for the payment of withholding taxes.

        The  unexercised  portion of any option  granted to a key employee under
the 2000 Plan  generally  will be terminated (i) 30 days after the date on which
the optionee's  employment is terminated for any reason other than (a) Cause (as
defined in the 2000 Plan), (b) retirement or mental or physical  disability,  or
(c) death;  (ii) immediately  upon the termination of the optionee's  employment
for Cause; (iii) three months after the date on which the optionee's  employment
is terminated by reason of retirement or mental or physical disability;  or (iv)
(A) 12 months after the date on which the optionee's employment is terminated by
reason  of his death or (B) three  months  after the date on which the  optionee
shall die if such death  occurs  during the  three-month  period  following  the
termination  of the  optionee's  employment by reason of retirement or mental or
physical disability. The Option Plan/Compensation Committee has in the past, and
may in the  future,  extend  the period of time  during  which an  optionee  may
exercise options following the termination of his or her employment.

        Under the 2000 Plan, an option  generally may not be  transferred by the
optionee other than by will or by the laws of descent and  distribution.  During
the lifetime of an optionee, an option under the 2000 Plan may be exercised only
by the optionee or, in certain  instances,  by the optionee's  guardian or legal
representative, if any.

                                       37


                                 PROPOSAL THREE

                 APPROVAL OF THE INCREASE IN AUTHORIZED CAPITAL

        The Company's  Certificate  of  Incorporation  presently  authorizes the
issuance  by the Company of up to  177,000,000  shares of stock,  consisting  of
152,000,000 shares of Common Stock and 25,000,000 shares of preferred stock, par
value  $.01 per share  ("Preferred  Stock").  As of the  Record  Date there were
130,858,257  shares of Common Stock issued and  outstanding,  and an  additional
16,813,481  shares of Common  Stock  reserved for issuance  upon  conversion  of
shares of Preferred Stock or upon the exercise of outstanding warrants or equity
grants  issued under the Plans (of which  8,264,526  are subject to  stockholder
approval of the Plan Amendments) leaving a balance of 4,328,262 shares of Common
Stock authorized and available for issuance.

        Because of the limited number of shares of Common Stock  available to be
issued, the Board of Directors has unanimously approved,  and voted to recommend
that the stockholders  approve,  the Increase in Authorized  Capital pursuant to
which the number of shares of Common Stock which the Company would be authorized
to issue would be increased  from  152,000,000  to  200,000,000  shares.  If the
Charter  Amendment is approved by the  stockholders at the annual  meeting,  the
Company  intends  to file  an  amendment  to its  certificate  of  incorporation
(substantially  in the form  attached  hereto as Annex C) with the  Secretary of
State of the State of Delaware as soon as  reasonably  practicable,  and it will
become effective upon filing.

        The additional shares of Common Stock, when issued,  would have the same
rights and  privileges  as the shares of Common  Stock now issued.  There are no
pre-emptive  rights  relating to the Common  Stock.  Any issuance of  additional
shares of Common Stock would increase the number of outstanding shares of Common
Stock and (unless such issuance was pro-rata  among existing  stockholders)  the
percentage ownership of existing stockholders would be diluted accordingly.  The
dilutive effect of such an issuance could  discourage a change in control of the
Company  by making it more  difficult  or  costly.  The  Company is not aware of
anyone seeking to accumulate Common Stock or obtain control of the Company,  and
has no present  intention  to use the  additional  authorized  shares to deter a
change in control.

        Although  the Company  does not  presently  have any plans,  intentions,
agreements,  understandings  or  arrangements  regarding  the  issuance  of  the
proposed additional shares of Common Stock, the Board of Directors believes that
it will need to do so in the future.  The Board of  Directors  believes  that an
increase in the authorized Common Stock would provide the Company with increased
flexibility  in the future to issue capital  stock in connection  with public or
private  offerings,   acquisitions,  stock  dividends,  financing  transactions,
employee benefit plans and other proper  corporate  purposes.  Moreover,  having
such  additional  authorized  shares of  Common  Stock  available  will give the
Company the  ability to issue  stock  without the expense and delay of a special
meeting  of  stockholders,   which  delay  might  deprive  the  Company  of  the
flexibility  the Board views as important in  facilitating  the effective use of
the Company's  stock.  Except as otherwise  required by applicable  law or stock
exchange rules,  authorized but unissued shares of Common Stock may be issued at
such time, for such purpose and for such consideration as the Board of Directors
may determine to be appropriate, without further authorization by stockholders.

        The Board of  Directors  recommends  a vote FOR  approval of the Charter
Amendment.

                                  PROPOSAL FOUR

                  APPROVAL OF REVERSE STOCK SPLIT AUTHORIZATION

GENERAL

        The Board of Directors  has  unanimously  adopted a  resolution  seeking
stockholder  approval of an amendment to the  Certificate  of  Incorporation  to
effect the Reverse Stock Split at any ratio within the Approved Range (i.e., 2:1
to 15:1) at any time prior to the date of the Company's  2008 annual  meeting of
stockholders,  with the  Board  of  Directors  having  the  sole  discretion  to
determine  whether or not to effect the Reverse  Stock Split and, if so, at what
ratio within the Approved  Range.  Notwithstanding  approval of this proposal by
the stockholders, the Board of Directors may, in its sole discretion,  determine
not to effect,  and may abandon,  the Reverse Stock Split without further action
by the Company's  stockholders.

                                       38


In this proxy statement, we refer to all of the possible reverse stock splits as
the  "Reverse  Stock  Splits"  and we refer to the  Reverse  Stock Split that is
actually effected, if applicable, as the "Effective Reverse Stock Split."

        A copy of the proposed  amendment to the  Certificate  of  Incorporation
covered  by this  Proposal  4, with the ratio of the  Reverse  Stock  Split left
blank, is attached to this proxy statement as Annex D. The text of the amendment
is subject to  modification  to include  such  changes as may be required by the
office of the  Secretary  of State of the State of Delaware  and as the Board of
Directors  deems  necessary  and  advisable  to effect the Reverse  Stock Split,
including the insertion of the applicable ratio for the Effective  Reverse Stock
Split, as determined by the Board of Directors.

        If this  Proposal is approved by  stockholders,  the Board of  Directors
will have the  discretion to implement a Reverse Stock Split within the Approved
Range,  at any time  between the  approval of the  proposal  and the date of the
Company's 2008 annual meeting of stockholders.  The purpose of the Reverse Stock
Split would be to reduce the number of shares of Common  Stock  outstanding,  to
increase the per-share  market price of the Common Stock and to better  position
the  Company's  capitalization  for the future.  The  Reverse  Stock Split ratio
selected by the board, if any, will depend upon various  factors,  including the
Company's  growth,  existing and future  marketability,  liquidity of the Common
Stock and  consideration  of the  purposes,  risks,  benefits  and  effects of a
Reverse Stock Split described below, including the potential impact of a Reverse
Stock Split on the Company's authorized shares available for issuance.  In light
of the  volatility  of the  Company's  stock price,  changing  conditions in the
capital  markets,  the  extended  time frame in which the  Reverse  Stock  Split
decision may be made and other factors  relevant to the timing and extent of the
Reverse Stock Split, the Board of Directors  believes that stockholder  approval
of a Reverse  Stock  Split  within the  Approved  Range of Ratios is in the best
interests of the company and its stockholders.

        The  Company is not  proposing  to effect a Reverse  Stock  Split of its
outstanding   Preferred   Stock.  In  the  event  the  Reverse  Stock  Split  is
implemented,  the number of shares of Common Stock  issuable upon  conversion of
each outstanding  share of Preferred Stock would be  proportionately  reduced as
described below under the caption "Effect on Bluefly Preferred Stock."

        The Board of  Directors  reserves  the  right,  even  after  stockholder
approval,  to abandon the Reverse Stock Split if it determines  that the Reverse
Stock Split is not in the best interests of the Company and its stockholders. If
the  Effective  Reverse  Stock Split is not  implemented  before the date of the
Company's  2008 annual  meeting of  stockholders,  the amendment  will be deemed
abandoned,  without any further effect. In that case, the Board of Directors may
again seek stockholder approval at a future date for a reverse stock split if it
deems a reverse stock split to be advisable.

PURPOSE OF A REVERSE STOCK SPLIT

        The purpose of the Reverse  Stock Split would be to reduce the number of
shares of Common Stock  outstanding,  to increase the per-share  market price of
the Common Stock and to better  position the  Company's  capitalization  for the
future.  The Company's Common Stock is traded on the Nasdaq Capital Market under
the symbol "BFLY" and on the Boston Stock  Exchange  under the symbol "BFL." The
Board of Directors  believes  that a Reverse  Stock Split may have the effect of
increasing,  proportionately,  the trading prices of the Common Stock,  although
there can be no assurance that this will be the case.

        The  Reverse  Stock  Split is not  intended  as, and is not a part of or
first step in, a "going  private"  transaction  pursuant to Rule 13e-3 under the
Securities Exchange Act of 1934.

RISKS AND POTENTIAL BENEFITS OF A REVERSE STOCK SPLIT

        If the Reverse Stock Split Authorization is approved by the stockholders
and a Reverse  Stock Split is  thereafter  effected  by the Board of  Directors,
there can be no  assurance  that the market  price of the Common Stock after the
Effective  Reverse Stock Split will adjust to reflect the ratio of the Effective
Reverse Stock Split,  or that the market price  following the Effective  Reverse
Stock Split will either exceed or remain in excess of the current  market price.
In  addition,  it is possible  that the  liquidity  of the common  stock will be
affected  adversely by the reduced  number of shares  outstanding  following the
Effective Reverse Stock Split.

        In  evaluating  whether  or not to  seek  stockholder  approval  for the
Reverse   Stock  Split   Authorization,   the  Board  of  Directors   took  into
consideration  negative  factors  associated  with reverse stock  splits.  These
factors  include:  the negative  perception of reverse stock splits held by many
investors, analysts and other stock market participants; the fact that the stock
price of some companies that have effected reverse stock splits has subsequently
declined back to pre-reverse stock
                                       39


split levels;  the adverse effect on liquidity that might be caused by a reduced
number of shares  outstanding;  and the costs  associated  with  implementing  a
Reverse Stock Split.

        The additional  shares available for issuance could be used from time to
time for  corporate  purposes  and would  provide us with  flexibility  for such
actions as raising  additional  capital,  acquiring assets,  and sales of Common
Stock or securities convertible into Common Stock, although we currently have no
plans in place with respect to any such transaction.

        A  sustained  higher  per share  price of our  common  stock,  which the
Company believes may result from a Reverse Stock Split, could, however, increase
the interest of the  financial  community in the Company and broaden the pool of
investors that may consider investing in the Company, potentially increasing the
trading  volume and liquidity of the Common Stock.  As a matter of policy,  many
institutional  investors are  prohibited  from  purchasing  stocks below certain
minimum  price  levels.  For the same reason,  brokers  often  discourage  their
customers from purchasing such stocks. To the extent that the price per share of
the Common  Stock  remains at a higher per share  price as a result of a Reverse
Stock Split, some of these concerns may be ameliorated.

        The Board of Directors has determined  that it should  continue to weigh
positive  and  negative  factors  prevailing  after the  annual  meeting  before
deciding whether or not to effect a Reverse Stock Split.

PRINCIPAL EFFECTS OF AN EFFECTIVE REVERSE STOCK SPLIT

        If the  Reverse  Stock  Split  Authorization  is  approved at the annual
meeting of  stockholders  and the Effective  Reverse Stock Split is implemented,
each issued share of Common Stock immediately prior to the effective time of the
Effective  Reverse Stock Split,  would  automatically  be  converted,  as of the
effective time of the Effective  Reverse Stock Split, into a fraction of a share
of Common Stock. The fraction would depend on the ratio approved by the Board of
Directors, and, based on the Approved Range, could range from to 1/2 to 1/15.

        Proportional  adjustments  would be made to the maximum number of shares
issuable  under,  and other  terms of,  the  Plans,  as well as to the number of
shares  issuable  under,  and the exercise  price of, the Company's  outstanding
stock options,  warrants and other equity award  agreements.  For example,  if a
ratio of 1:10 were  selected  by the board the number of shares of Common  Stock
underlying the Company's  outstanding options and warrants would be reduced by a
factor of ten and the exercise  prices would be increased by a factor of ten. In
addition, a proportional  adjustment would be made to the applicable  conversion
price of the  outstanding  Preferred  Stock as described below under the caption
"Effect on Bluefly  Preferred Stock."

        No fractional  shares of Common Stock would be issued in connection with
a Reverse  Stock Split.  Holders of Common Stock who would  otherwise  receive a
fractional  share of common stock pursuant to the Effective  Reverse Stock Split
would  receive cash in lieu of the  fractional  share,  as explained  more fully
below under the heading "Cash Payment in Lieu of Fractional  Shares." Because no
fractional  shares  of  common  stock  would be  issued  in  connection  with an
Effective  Reverse  Stock Split,  holders of Common Stock could be eliminated in
the event that a Reverse Stock Split is implemented.  As of the Record Date, the
Company had few record  holders of its Common  Stock who held fewer than fifteen
shares of Common  Stock.  Therefore,  the Company  believes  that the  Effective
Reverse  Stock  Splits,  if  adopted,  even at a ratio  of  15:1  would  have no
significant effect on the number of record holders of the Common Stock.

        Because  any Reverse  Stock  Split  would apply to all issued  shares of
Common Stock, it would not alter the relative rights and preferences of existing
stockholders.

        A Reverse  Stock  Split  would not  affect  the par value of the  Common
Stock. As a result,  at the effective time of the Effective Reverse Stock Split,
the stated  capital with respect to the Common  Stock on the  Company's  balance
sheet  would be reduced to the  fraction of its  present  amount  related to the
ratio of the Effective  Reverse Stock Split, and the additional  paid-in capital
account  would be credited with the amount by which the stated  capital  account
was reduced. A Reverse Stock Split would affect the Company's per share loss and
the net book value per share of the Common Stock following the Effective Reverse
Stock Split, as there would be fewer shares of Common Stock outstanding.

        If the  Reverse  Stock  Split  Authorization  is  approved at the annual
meeting of stockholders and a Reverse Stock Split is effected, some stockholders
may consequently own "odd lots" of less than one hundred shares of Common Stock.
Odd lot shares may be more  difficult to sell,  and  brokerage  commissions  and
other costs of transactions  in odd lots are generally  higher than the costs of
transactions in "round lots" of even multiples of 100 shares.  Therefore,  those

                                       40


stockholders who own odd lots following a Reverse Stock Split may be required to
pay higher  transaction costs should they then determine to sell their shares of
Common Stock.

        If a Reverse Stock Split is implemented,  proportional  adjustments will
not be made to the total number of  authorized  shares of the  Company's  Common
Stock.  Accordingly,  if  this  Proposal  4 is  approved  and  implemented,  the
Effective  Reverse  Stock Split will increase the  proportion of authorized  but
unissued  shares of the Company's  Common Stock relative to its  outstanding and
reserved common stock. Pursuant to the Effective Reverse Stock Split, the number
of  outstanding  shares of the Common Stock will be reduced by a factor  ranging
from two to fifteen,  as the Board of  Directors  may  determine.  However,  the
number  of  shares  of  Common  Stock  and  Preferred  Stock  authorized  by the
Certificate of Incorporation  would not be reduced.  As illustrated by the table
below,  this could result in a substantial  increase in the authorized shares of
Common Stock  available for issuance.  In fact, if this Proposal Four to approve
the Reverse  Stock  Split  Authorization  and  Proposal  Three to  increase  our
authorized  shares of Common Stock are both approved,  and a Reverse Stock Split
of 1:15 is  effected,  our  authorized  shares of  Common  Stock  available  for
issuance  would  increase  from the  current  level  of  152,000,000  shares  to
200,000,000  shares.  At the same time, our Common Stock outstanding or reserved
for issuance would be reduced to a total of approximately 9,848,176.  This would
mean that our authorized  stock  available for future  issuance would  represent
approximately 103% of our outstanding plus reserved shares of Common Stock.

        The table below  illustrates the effect, as of February 28, 2007, of (A)
an Effective  Reverse Stock Split at certain  ratios within the Approved  Range,
with and without a separate Increase in Authorized  Capital pursuant to Proposal
Three, and (B) no Effective Reverse Stock Split both before and after filing, if
approved  and  effected,  the  Increase in  Authorized  Capital  proposed  under
Proposal  Three,  on (i) the  shares  of  Common  Stock  outstanding,  (ii)  the
authorized  shares of Common Stock  reserved  for issuance  pursuant to options,
deferred  stock units,  warrants,  conversion  of the  Preferred  Stock or other
arrangements, and (iii) the shares of Common Stock which are neither outstanding
nor reserved for issuance and are therefore  available  for issuance.  The table
does not take into account fractional shares.



                                                                                                        AUTHORIZED SHARES
                                                                                                          OF COMMON STOCK
                                                                                                           AVAILABLE FOR
                                                                                                             ISSUANCE
                                                                                                         AS A % OF SHARES
                                                                                                          OF COMMON STOCK
                                                                                    AUTHORIZED SHARES      OUTSTANDING
                                              SHARES OF        SHARES OF COMMON      OF COMMON STOCK       AND RESERVED
                                            COMMON STOCK      STOCK RESERVED FOR      AVAILABLE FOR        FOR ISSUANCE
REVERSE STOCK SPLIT RATIO                  OUTSTANDING (A)       ISSUANCE (B)          ISSUANCE (C)         (C/(A+B))
--------------------------------------   ------------------   ------------------   ------------------   ------------------
                                                                                                           
No Reverse Stock Split and
no Increase in
Authorized Capital                              130,909,156           16,813,481          152,000,000                  103%
No Reverse Stock Split and
an Increase in
Authorized Capital                              130,909,156           16,813,481          200,000,000                  135%
No Increase in Authorized
Capital and the following
Reverse Stock Splits:

2:1                                              65,454,578            8,406,741           76,000,000                  103%

5:1                                              26,181,831            3,362,696           30,400,000                  103%

10:1                                             13,090,916            1,681,348           15,200,000                  103%

15:1                                              8,727,277            1,120,899           10,133,333                  103%

Increase in Authorized
Capital and the following
Reverse Stock Splits:

2:1                                              65,454,578            8,406,741          100,000,000                  135%

5:1                                              26,181,831            3,362,696           40,000,000                  135%

10:1                                             13,090,916            1,681,348           20,000,000                  135%

15:1                                              8,727,277            1,120,899           13,333,333                  135%


                                       41


    The Company could also use the additional  shares of Common Stock that would
become  available  for  issuance if the Reverse  Stock  Split  Authorization  is
approved  to oppose a hostile  takeover  attempt or delay or prevent a change of
control or changes in or removal of management,  including any transaction  that
may be favored  by a  majority  of the  Company's  stockholders  or in which its
stockholders   might   otherwise   receive  a  premium  for  their  shares  over
then-prevailing  market  prices or benefit in some other  manner.  For  example,
without further shareholder approval, the Board of Directors could strategically
sell shares of Common Stock in a private  transaction  to  purchasers  who would
oppose a  takeover  or  favor  the  current  Board of  Directors.  Although  the
increased proportion of unissued authorized shares to issued shares could, under
certain  circumstances,  have an anti-takeover  effect,  the Reverse Stock Split
Authorization  proposal is not being proposed in response to any effort of which
the Company is aware to accumulate  shares of Common Stock or obtain  control of
the Company.

    The  Company's  Common Stock is currently  registered  under the  Securities
Exchange  Act of 1934,  as amended,  and the Company is subject to the  periodic
reporting and other  requirements  of the Exchange  Act. The  Effective  Reverse
Stock  Split will not  affect the  registration  of the Common  Stock  under the
Exchange Act.

    In the event that the Reverse Stock Split  Authorization is approved and the
Board of Directors determines to proceed with a Reverse Stock Split, the Company
expects  that the  Company's  transfer  agent  would act as  exchange  agent for
purposes  of  implementing  the  exchange  of  stock  certificates.  As  soon as
practicable  after the  effective  time of an  Effective  Reverse  Stock  Split,
transmittal  forms  would be mailed  to each  record  holder  of  Common  Stock.
Stockholders  would be asked to surrender all certificates  evidencing shares of
Common Stock owned prior to the  Effective  Reverse  Stock Split in exchange for
certificates  evidencing  the new shares of Common Stock in accordance  with the
instructions set forth in the letter of transmittal.  No new certificates  would
be  issued  to  a  stockholder  until  such  stockholder  has  surrendered  such
stockholder's  outstanding  certificate  or  certificates,   together  with  the
properly  completed and executed letter of  transmittal,  to the exchange agent.
Any old shares of Common Stock  submitted  for transfer,  whether  pursuant to a
sale, other disposition or otherwise,  would  automatically be exchanged for new
shares of Common  Stock.  Stockholders  who do not have stock  certificates  for
surrender and exchange would have their accounts automatically adjusted in order
to reflect the number of shares they were entitled to hold as a  consequence  of
the Effective Reverse Stock Split.

EFFECT ON BLUEFLY PREFERRED STOCK

    The Company is not  proposing any stock split of its  outstanding  Preferred
Stock.  The number of shares of Common Stock  issuable  upon  conversion of each
outstanding share of Preferred Stock would be proportionately reduced to reflect
any Reverse Stock Split.

    The  following  table  presents  the effect,  as of March 28,  2007,  of the
Effective  Reverse Stock Split,  at certain  selected ratios within the Approved
Range, on the conversion price, the conversion ratio (i.e., the number of shares
of Common Stock issuable upon exercise of one share of Preferred Stock), and the
aggregate  number of shares of Common  Stock  issuable  upon  conversion  of all
outstanding  shares of Preferred  Stock.  The table does not include shares that
may be issued as payment of accrued dividends on the Preferred Stock at the time
of conversion.



                                                      AGGREGATE
                                                       COMMON
                                                       SHARES
                           CONVERSION   CONVERSION   ISSUABLE ON
PREFERRED STOCK               PRICE        RATIO      CONVERSION       2:1           5:1         15:1         10:1
------------------------   ----------   ----------   ------------   ----------   ----------   ----------   ----------
                                                                                          
Series F Preferred Stock   $     0.82       696.34       696,341       348,170      139,682       69,341       46,423


                                       42


BOARD DISCRETION TO IMPLEMENT EFFECTIVE REVERSE STOCK SPLIT

    If the Reverse Stock Split  Authorization is approved by the stockholders at
the annual meeting of  stockholders,  the Effective  Reverse Stock Split will be
effected,  if at all, only upon a  determination  by the Board of Directors that
one of the Reverse Stock Splits,  with an exchange ratio determined by the board
as  described   above,  is  in  the  best  interests  of  the  Company  and  its
stockholders.  If any such  determination is made, such  determination  shall be
made prior to the date of our 2008 annual  meeting of  stockholders  and will be
based upon various  factors,  including the Company's  growth,  and existing and
expected marketability and liquidity of its Common Stock. The determination will
include  weighing the positive and negative  factors  described  above under the
headings  "Purpose  of a Reverse  Stock  Split"  and  "Principal  Effects  of an
Effective Reverse Stock Split" and prevailing market conditions. Notwithstanding
approval of the Reverse Stock Split Authorization by the stockholders, the Board
of Directors may, in its sole discretion, abandon all of the proposed amendments
prior to the  effectiveness  of any  filing  with  the  office  of the  Delaware
Secretary  of State and would  therefore  not  effect any of the  Reverse  Stock
Splits,  as permitted under Section 242(c) of the Delaware  General  Corporation
Law.

CASH PAYMENT IN LIEU OF FRACTIONAL SHARES

    In lieu of any  fractional  shares to which a holder of Common  Stock  would
otherwise be entitled as a result of any Effective Reverse Stock Split, we would
pay the holder cash equal to that  fraction  multiplied  by the then fair market
value of the Common Stock as  determined  by the Board of  Directors.  If at the
effective time of an Effective  Reverse Stock Split,  the Common Stock is traded
on the Nasdaq Capital Market, the fair market value of the Common Stock would be
calculated as the average of the high and low trading prices of the Common Stock
on the Nasdaq  Capital  Market board during  regular  trading hours for the five
trading days immediately  preceding the effective time of the Effective  Reverse
Stock  Split.  Except  for the  right to  receive  the cash  payment  in lieu of
fractional  shares,  stockholders  will not have any  voting,  dividend or other
rights with respect to the fractional shares they would otherwise be entitled to
receive.

    Cash  received in lieu of  fractional  shares would be treated as payment in
exchange for such shares. The difference between the amount of cash received and
basis  allocable  to such  fractional  share  should be a  capital  gain or loss
(long-term if such fractional share  (pre-Reverse Stock Split) has been held for
more than one year), as the case may be, provided that such shares are held as a
capital asset on the effective date of the Effective Reverse Stock Split.

EFFECTIVE DATE

    If the Reverse Stock Split  Authorization  is approved at the annual meeting
and the Board of Directors  elects to proceed with the  Effective  Reserve Stock
Split,  the Effective  Reverse Stock Split will become effective as of 5:00 p.m.
Eastern Time on the date of filing of the applicable Certificate of Amendment to
the  Certificate of  Incorporation  with the office of the Secretary of State of
the State of Delaware.  We refer to this time and date as the "Effective  Date."
Except as explained  above with respect to fractional  shares,  on the Effective
Date,  shares of Common Stock issued and outstanding  immediately  prior thereto
would be,  automatically and without any action on the part of the stockholders,
combined,  converted  and changed into new shares of Common Stock in  accordance
with  the  Effective  Reverse  Stock  Split  ratio  determined  by the  Board of
Directors within the Approved Range.

RELATIONSHIP TO PROPOSAL THREE

    Proposal Three to approve the Increase in Authorized  Capital is independent
of  and   unrelated  to  Proposal  Four  to  approve  the  Reverse  Stock  Split
Authorization.  The  approval  or  rejection  of one will not  affect the other.
However, you are encouraged to consider the merits and impact of these proposals
independently and as a whole.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

    The  following  is a summary of certain  United  States  federal  income tax
consequences of a Reverse Stock Split.  It does not address any state,  local or
foreign  income or other tax  consequences.  It  applies to you only if you held
pre-Reverse Stock Split common stock shares and post-Reverse  Stock Split common
stock shares as capital assets for tax purposes.  This section does not apply to
you if you are a member of a class of holders subject to special rules,  such as
(i) a dealer in  securities  or  currencies,  (ii) a trader in  securities  that
elects  to  use a  mark-to-market  method  of  accounting  for  your  securities
holdings,  (iii)  a  bank,  (iv)  a life  insurance  company,  (v) a  tax-exempt
organization, (vi) a person that owns shares of Common Stock that are a hedge or
that are hedged against interest rate risks,  (vii) a person that owns shares of
Common Stock as part of a straddle or conversion  transaction  for tax purposes,
or (viii) a person  whose  functional

                                       43


currency for tax purposes is not the U.S.  dollar.  This section is based on the
Internal Revenue Code of 1986, as amended, its legislative history, existing and
proposed  regulations  under the Internal  Revenue Code,  published  rulings and
court decisions,  all as currently in effect.  These laws are subject to change,
possibly on a retroactive basis.

    PLEASE CONSULT YOUR OWN TAX ADVISOR CONCERNING THE CONSEQUENCES OF A REVERSE
STOCK SPLIT IN YOUR PARTICULAR CIRCUMSTANCES UNDER THE INTERNAL REVENUE CODE AND
THE LAWS OF ANY OTHER TAXING JURISDICTION.

TAX CONSEQUENCES TO COMMON STOCKHOLDERS

    A United States  holder,  as used herein,  is a  stockholder  that is: (i) a
citizen or resident of the United States, (ii) a domestic corporation,  (iii) an
estate whose income is subject to United States federal income tax regardless of
its  source,  or (iv) a trust if a United  States  court  can  exercise  primary
supervision  over  the  trust's  administration  and one or more  United  States
persons are authorized to control all substantial  decisions of the trust.  This
discussion applies only to United States holders.

    Other than with respect to any cash payments  received in lieu of fractional
shares  discussed  below,  no gain or loss should be recognized by a stockholder
upon  such  stockholder's   exchange  of  pre-Reverse  Stock  Split  shares  for
post-Reverse Stock Split shares pursuant to a Reverse Stock Split. The aggregate
tax basis of the  post-Reverse  Stock Split shares received in the Reverse Stock
Split  (including any fraction of a new share deemed to have been received) will
be the same as the  stockholder's  aggregate tax basis in the pre-Reverse  Stock
Split shares exchanged therefore.  In general,  stockholders who receive cash in
exchange for their fractional  share interests in the  post-Reverse  Stock Split
shares as a result of a Reverse  Stock Split will be deemed for  federal  income
tax purposes to have first received the fractional  share  interests and then to
have had those fractional share interests  redeemed for cash. The  stockholder's
holding period for the  post-Reverse  Stock Split shares will include the period
during which the stockholder held the pre-Reverse Stock Split shares surrendered
in the Reverse Stock Split.

    The receipt of cash instead of a  fractional  share of our common stock by a
United States holder of our common stock will generally result in a taxable gain
or loss equal to the  difference  between  the amount of cash  received  and the
holder's adjusted federal income tax basis in the fractional share. Gain or loss
will generally constitute a capital gain or loss. Capital gain of a noncorporate
United States holder is generally  taxed at a maximum rate of 20% where property
is held more than one year,  and 18% where  property  is held for more than five
years.

TAX CONSEQUENCES TO THE COMPANY

    The Company should not recognize any gain or loss as a result of any Reverse
Stock Split.

ACCOUNTING CONSEQUENCES

    The par value per share of the Common Stock would remain  unchanged at $0.01
per share after any Reverse Stock Split. As a result, on the effective date of a
Reverse  Stock  Split,  the  stated  capital  on  the  Company's  balance  sheet
attributable to the Common Stock would be reduced  proportionally,  based on the
ratio of the Reverse Stock Split,  from its present  amount,  and the additional
paid-in  capital  account  would be credited with the amount by which the stated
capital is  reduced.  The net  income or loss per share of Common  Stock and net
book value would be increased  because there would be fewer shares of the Common
Stock outstanding.  We do not anticipate that any other accounting  consequences
would arise as a result of a Reverse Stock Split.

NO APPRAISAL RIGHTS

    Under the Delaware General Corporation Law, stockholders are not entitled to
appraisal rights with respect to the Reverse Stock Split  Authorization,  and we
will not independently provide our stockholders with any such rights.

        The Board of  Directors  recommends  a vote FOR  approval of the Reverse
Stock Split Authorization.

                                       44


                         INDEPENDENT PUBLIC ACCOUNTANTS

        The  Audit   Committee   of  the  Board  of   Directors   has   selected
PricewaterhouseCoopers  LLP ("PwC") as independent  registered public accounting
firm for the fiscal year ending  December  31,  2007.  The  Company's  financial
statements for the 2006 fiscal year were examined and reported upon by PwC.

        A representative of PwC will be present at the meeting, will be provided
the  opportunity  to make a statement if he or she desires to do so, and will be
available to respond to appropriate questions from stockholders.

AUDIT FEES

        The aggregate fees billed for professional  services rendered by PwC for
the audit of the  Company's  consolidated  financial  statements,  including the
reviews of the Company's condensed consolidated financial statements included in
its quarterly reports on Form 10-Q, for fiscal 2006 and 2005 were  approximately
$210,000  and  $175,400,   respectively.  In  addition,  the  Company  paid  PwC
approximately $11,000 and $25,000 in 2006 and 2005, respectively,  in connection
with professional services rendered to the Company in connection with the filing
of registration  statements on Forms S-3 and S-8. All of the foregoing  services
rendered by PwC were pre-approved by the Audit Committee.

AUDIT RELATED FEES

        Other than the fees described under the caption "Audit Fees" above,  PwC
did not bill any fees for services  rendered to the Company  during  fiscal 2006
and 2005 for  assurance  and related  services in  connection  with the audit or
review of the Company consolidated financial statements.

TAX FEES

        PwC did not bill the Company for any professional  services  rendered to
the Company  during fiscal 2006 and 2005 for tax  compliance,  tax advice or tax
planning.

OTHER FEES

        PwC  did not  bill  the  Company  for any  other  professional  services
rendered  during  fiscal  2006 and 2005  other than  those  described  under the
caption "Audit Fees."

AUDIT COMMITTEE PRE-APPROVAL POLICIES

        The  Company's  policy is that,  before PwC is engaged by the Company to
render  audit or non-audit  services,  the  engagement  is approved by the Audit
Committee.

                                 OTHER BUSINESS

        The  Board  of  Directors  currently  knows of no  other  matters  to be
presented at the meeting. However, if any other matters properly come before the
meeting,  or  any  adjournment  thereof,  it is  intended  that  proxies  in the
accompanying  form will be voted in accordance  with the judgment of the persons
named therein.

                              STOCKHOLDER PROPOSALS

        The Company's bylaws provide that a stockholder who intends to present a
proposal for  stockholder  vote at the Company's  next annual  meeting must give
written  notice to the  Secretary  of the Company not less than 90 days prior to
the date that is one year from the date of this annual meeting. Accordingly, any
such  proposal  must be  received by the Company  before  February 9, 2008.  The
notice must contain  specified  information  about the proposed business and the
stockholder  making the proposal.  If a  stockholder  gives notice of a proposal
after  the  deadline,  the  Company's  proxy  holders  will  have  discretionary
authority  to vote on this  proposal  when  and if  raised  at the  next  annual
meeting.  In  addition,  in order  to  include  a  stockholder  proposal  in the
Company's proxy  statement and form of proxy for the next annual  meeting,  such
proposal must be received by the Company at its principal  executive  offices no
later than the close of business on December 11, 2007 and must otherwise  comply
with the rules of the Commission for inclusion in the proxy materials.

                                       45


                              COST OF SOLICITATION

        The cost of soliciting proxies in the accompanying form has been or will
be borne by the Company.  Directors,  officers and  employees of the Company may
solicit  proxies  personally  or by telephone or other means of  communications.
Although there is no formal  agreement to do so,  arrangements  may be made with
brokerage houses and other custodians,  nominees and fiduciaries to send proxies
and proxy material to their  principals,  and the Company may reimburse them for
any attendant expenses.

        WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING,  PLEASE SIGN THE ENCLOSED
PROXY AND RETURN IT IN THE ENCLOSED  STAMPED AND ADDRESSED  ENVELOPE AS PROMPTLY
AS POSSIBLE.

                                             By Order of the Board of Directors,


                                             DAVID WASSONG
                                             Interim Chairman of the Board

Dated: April 17, 2007

                                       46


                                                                         ANNEX A

                         CHARTER OF THE AUDIT COMMITTEE

                                     OF THE

                               BOARD OF DIRECTORS

                                       OF

                                  BLUEFLY, INC.

I.   AUDIT COMMITTEE PURPOSE

The Audit  Committee of the Board of Directors of Bluefly,  Inc. (the "Company")
is  appointed  by the Board of  Directors  to assist the Board of  Directors  in
fulfilling its oversight responsibilities.  The Audit Committee's primary duties
and responsibilities are to:

o    Monitor and review the processes pursuant to which the Company's  financial
     statements  are  prepared  and  audited,  the  fairness of those  financial
     statements and monitor and ensure the adequacy of the Company's  systems of
     internal controls regarding finance, accounting, and legal compliance.

o    Appoint and monitor  the  independence  and  performance  of the  Company's
     independent auditors.

o    Provide  an avenue  of  communication  between  the  independent  auditors,
     management and the Board of Directors.

The Audit  Committee  has the  authority to conduct or authorize  investigations
into any  matter  within  the scope of its  responsibilities,  and it shall have
direct access to the independent auditors as well as anyone in the organization.
The Audit Committee has the ability to retain, at the Company's expense, special
legal, accounting,  or other financial consultants or experts it deems necessary
in  the  performance  of  its  duties  or  to  assist  in  the  conduct  of  any
investigation.

II.  AUDIT COMMITTEE COMPOSITION AND MEETINGS

Audit Committee members shall meet the requirements of the National  Association
of Securities  Dealers.  The Audit Committee shall be comprised of three or more
directors  as  determined  by the  Board  of  Directors,  each of whom  shall be
independent  non-executive  directors,  free from any  relationship  that  would
interfere with the exercise of his or her independent  judgment.  All members of
the Audit Committee shall have a basic  understanding  of finance and accounting
and be able to read and  understand  fundamental  financial  statements,  and at
least  one  member of the Audit  Committee  shall  have  accounting  or  related
financial management expertise. Members of the Audit Committee may enhance their
familiarity   with  finance  and  accounting  by  participating  in  educational
programs.

                                       47


Audit  Committee  members  shall be appointed by the Board of  Directors.  If an
audit  committee  Chair is not  designated or present,  the members of the Audit
Committee  may  designate  a  Chair  by  majority  vote of the  Audit  Committee
membership.

The Audit  Committee  will have  regular  meetings  at least four times per year
(which should coincide with, and precede,  the Company's public  announcement of
its quarterly and annual results) or more frequently as  circumstances  dictate.
The Audit Committee  should meet privately and  separately,  on a regular basis,
with management and with the independent  auditors,  to discuss any matters that
the Audit Committee or each of these groups believes should be discussed.

III. AUDIT COMMITTEE RESPONSIBILITIES AND DUTIES

                            ITEM 2. Review Procedures

1.   Review and reassess the adequacy of this Charter at least annually.  Submit
     this Charter to the Board of  Directors  for approval and have it published
     in a  proxy  or  information  statement  at  least  every  three  years  in
     accordance with the Securities and Exchange Commission regulations.

2.   Review the  Company's  annual  audited  financial  statements  and  related
     footnotes  prior to filing  or  distribution.  The  review  should  include
     separate  discussions with management and with the independent  auditors of
     significant  issues  and  disagreements  regarding  accounting  principles,
     practices and judgments,  any significant  difficulties  encountered during
     the course of the audit, including any restrictions on the scope of work or
     access to required information and the effect of using different accounting
     principles, practices and judgments.

3.   Review and discuss with  management and with the  independent  auditors the
     Company's   quarterly   earnings  releases  and  reports  prior  to  public
     distribution.

4.   Review  any  reports  or other  documents  filed  with the  Securities  and
     Exchange  Commission  that include public  financial  disclosures  prior to
     filing or distribution and discuss with management, if appropriate, whether
     the  information  contained  in  these  documents  is  consistent  with the
     information contained in the Company's financial statements.

5.   In consultation with management and the independent auditors,  consider the
     integrity of the Company's  financial  reporting  processes and adequacy of
     controls.  Discuss  significant  financial  risk  exposures  and the  steps
     management has taken to monitor, control and report such exposures.  Review
     significant  findings  prepared by the independent  auditors  together with
     management's responses including the status of previous recommendations.

6.   Review written reports and significant findings prepared by the independent
     auditors, if any, and if appropriate,  discuss the information contained in
     the reports with the independent auditors.  Review management's  responses,
     if any, to such  reports  and  findings,  including  the status of previous
     recommendations.

                                       48


7.   Receive  copies  of  reports  to  management  prepared  by the  independent
     auditors  and   management's   responses  to  any  such   reports.   Obtain
     confirmation  from  the  independent   auditors  that  the  Company  is  in
     compliance with its financial reporting requirements.

8.   Review,  annually,  the procedures,  structure,  and  qualifications of the
     Company's  financial  reporting  personnel.  Discuss  with the  independent
     auditors the  performance  of the  financial  reporting  personnel  and any
     recommendations the independent auditors may have.

9.   Review and approve the partners or managers of the independent auditors who
     were engaged on the Company's audit.

10.  To the  extent  that  they  have  not  been  reviewed  by the  Compensation
     Committee of the Board of  Directors  or another  committee of the Board of
     Directors   composed  of  independent   directors,   review  related  party
     transactions and transactions involving conflicts of interest with officers
     and  directors,  whenever  possible  in  advance  of the  creation  of such
     transaction  or  conflict.  Cause to be  reviewed  compensation,  expenses,
     perquisites and related party  transactions  with officers and directors to
     verify that they are in  accordance  with  corporate  policies and with any
     agreements or arrangements approved by the Board of Directors.

11.  Review  and  approve  the  disclosures  required  by the rules of the Audit
     Committee  to be  included  in  the  Form  10-K  relating  to  management's
     establishment of adequate internal controls and management's  assessment of
     the effectiveness of such controls.

12.  Review the independent  auditor's  certification and report on management's
     assessment  of  internal  controls at such time as such  certification  and
     report is required.

13.  Review  disclosures  made to the Audit  Committee  by the  Company's  chief
     executive  officer and chief financial  officer during their  certification
     process  for the  periodic  reports  filed  with the  Commission  about any
     significant  deficiencies or material weaknesses in the design or operation
     of internal  controls  over  financial  reporting  and any fraud  involving
     management or other employees who have a significant  role in the Company's
     internal control function.

14.  Review  with the  independent  auditor  and  management  the  internal  and
     disclosure  control  functions  required  to  comply  with the rules of the
     Commission  including  the  responsibilities,  budget,  qualifications  and
     staffing and any recommended  changes in the planned scope of the personnel
     responsible  for  implementing  and  maintaining  the  Company's   internal
     controls.

                                       49


                          ITEM 3. Independent Auditors

15.  The independent auditors are ultimately  accountable to the Audit Committee
     and the  Board of  Directors,  and the  Audit  Committee  has the  ultimate
     authority and  responsibility to select,  evaluate and, where  appropriate,
     replace the  independent  auditors.  The Audit  Committee  shall review the
     independence and performance of the independent auditors and the experience
     and  qualifications of the senior members of the independent  auditor team.
     The Audit  Committee  shall annually  appoint the  independent  auditors or
     approve  any  discharge  of the  independent  auditors  when  circumstances
     warrant.

16.  Approve the audit fees and other significant compensation to be paid to the
     independent auditors.

17.  Approve the retention and related fees of the independent  auditors for any
     significant  non-audit services and consider whether the provision of these
     other services is compatible with  maintaining  the auditors'  independence
     consistent with applicable standards.

18.  On an annual basis, the Audit Committee should receive from the independent
     auditors a formal written statement  delineating all relationships  between
     the  independent  auditors and the Company and  representing to the Company
     the   independent   auditors'   independence   consistent  with  applicable
     standards. The Audit Committee should discuss with the independent auditors
     the disclosed relationships or services that may impact the objectivity and
     independence  of the  auditors,  and take,  or recommend  that the Board of
     Directors  take,  appropriate  action to  ensure  the  independence  of the
     auditors.

19.  Review the  independent  auditors'  audit plan - discuss  scope,  staffing,
     reliance upon management and audit approach.

20.  Discuss certain matters  required to be communicated to audit committees in
     accordance with the American Institute of Certified Public  Accountants:  A
     Statement of Auditing  Standards  No. 61 including  such matters as (i) the
     consistency of application of the Company's accounting  policies;  (ii) the
     completeness  of  information  contained in the  financial  statements  and
     related disclosures; (iii) the selection of new or changes to the Company's
     accounting  policies;  (iv)  estimates,  judgments and  uncertainties;  (v)
     unusual  transactions and (vi) accounting  policies relating to significant
     financial  statements  items,  including the timing of transactions and the
     period in which they are recorded.

21.  Obtain and consider the independent  auditors'  judgments about the quality
     and  appropriateness of the Company's  accounting  principles as applied in
     its financial  reporting;  the discussion should include such issues as the
     degree  of  aggressiveness  or  conservatism  of the  Company's  accounting
     principles and underlying  estimates the clarity of the Company's financial
     disclosures and other significant decisions made by management in preparing
     the financial disclosures.

                            ITEM 4. Legal Compliance

22.  On at least an annual basis,  review, with the Company's counsel, any legal
     matters that could have a  significant  impact on the  Company's  financial
     statements,  the

                                       50


     Company's  compliance with applicable laws and  regulations,  and inquiries
     received from regulators or governmental agencies.

                 ITEM 5. Other Audit Committee Responsibilities

23.  Annually prepare a report to shareholders as required by the Securities and
     Exchange Commission.  The report should be included in the Company's annual
     proxy statement.

24.  Report Audit Committee actions to the Board of Directors on a regular basis
     including any recommendations the Audit Committee deems appropriate.

25.  Perform any other  activities  consistent with this Charter,  the Company's
     By-laws and governing law, as the Audit Committee or the Board of Directors
     deems necessary or appropriate.

26.  Maintain  minutes  of  meetings  and  periodically  report  to the Board of
     Directors on significant results of the foregoing activities.

25.  Review financial and accounting  personnel  succession  planning within the
     Company.

                                       51


                                                                         ANNEX B

                                  BLUEFLY, INC.

                    NOMINATING & GOVERNANCE COMMITTEE CHARTER

                          (Adopted as of June 16, 2004)

        The board of directors of Bluefly,  Inc. (the "Company") has established
the  Nominating & Governance  Committee of the Board of Directors of the Company
(the "Board").

Purposes

        The purposes of the Nominating and Governance Committee are:

        o   To assist the Board by identifying  individuals  qualified to become
            Board members, and setting criteria for, and evaluating,  candidates
            for  director  nominees,  and to recommend to the Board the director
            nominees for election at the annual  meetings of stockholders or for
            appointments to fill vacancies;

        o   To recommend to the Board  director  nominees for each  committee of
            the Board;

        o   To advise the Board about  appropriate  composition of the Board and
            its committees;

        o   To advise the Board  about and  recommend  to the Board  appropriate
            corporate   governance   practices   and  to  assist  the  Board  in
            implementing those practices;

        o   To lead the Board in its  annual  review of the  performance  of the
            Board and its committees; and

        o   To  perform  such  other  functions  as the Board may  assign to the
            Nominating & Governance Committee from time to time.

Composition

        The  Nominating &  Governance  Committee  shall  consist of at least two
members of the Board.  The Board shall  appoint the members of the  Nominating &
Governance  Committee.  The  Board  may  remove  or  replace  any  member of the
Nominating & Governance Committee at any time. The composition of the Nominating
& Governance Committee shall, at all times, be in compliance with all applicable
listing  standards of The Nasdaq Stock Market,  or such other market or exchange
on which the  Company's  securities  may be primarily  traded at any time in the
future.

Authority and Responsibilities

        The Nominating & Governance  Committee is delegated all the authority of
the Board as may be  required  or  advisable  to  fulfill  the  purposes  of the
Nominating & Governance  Committee.  The  Nominating & Governance  Committee may
form and delegate  some or all of its authority to  subcommittees  when it deems
appropriate.  Without limiting the generality of the preceding  statements,  the
Nominating & Governance  Committee shall have  authority,  and is entrusted with
the responsibility, to do the following actions:

    1.  The Nominating & Governance Committee shall prepare and recommend to the
        Board for adoption corporate governance guidelines.

    2.  The Nominating & Governance Committee shall assess individuals qualified
        to become  directors for  recommendation  to the Board. The Nominating &
        Governance  Committee's  assessment as to the qualifications

                                       52


        of director candidates shall include, without limitation,  consideration
        of diversity, skill, specialized expertise, experience, business acumen,
        understanding  of  strategy  and  policy-setting.   Depending  upon  the
        Company's  then-current  needs,  certain  factors may be weighed more or
        less heavily.

    3.  The Nominating & Governance Committee shall establish, review and modify
        as appropriate policies and procedures for submission of recommendations
        for director  candidates by  stockholders to the Nominating & Governance
        Committee  and   evaluating   nominees  for  director   recommended   by
        stockholders.

    4.  Each year, the Nominating & Governance Committee shall:

            o   review the  advisability  or need for any  changes in the number
                and composition of the Board;
            o   review the  advisability  or need for any changes in the number,
                charters or titles of committees of the Board;
            o   recommend to the Board the  composition of each committee of the
                Board and the  individual  director to serve as  chairperson  of
                each committee;
            o   ensure  that the  chairperson  of each  committee  report to the
                Board   about  the   committee's   annual   evaluation   of  its
                performance,  to be discussed with the full Board  following the
                end of each fiscal year; and
            o   review and  reassess the  adequacy of the  corporate  governance
                guidelines of the Company and recommend any proposed  changes to
                the Board for approval.

    5.  The Nominating & Governance Committee shall have the authority to obtain
        advice and  assistance  from internal or external  legal,  accounting or
        other  advisors,  to  approve  the fees  and  expenses  of such  outside
        advisors,  and to cause the Company to pay the fees and expenses of such
        outside advisors.

Procedures

    1.  Meetings.  The Nominating & Governance  Committee shall meet at the call
        of its chairperson, two or more members of the Nominating and Governance
        Committee, or the Chairman of the Board. Meetings may, at the discretion
        of  the  Nominating  &  Governing  Committee,  include  members  of  the
        Company's management, independent consultants, and such other persons as
        the Nominating & Governance  Committee or its chairperson may determine.
        The Nominating & Governance  Committee may meet in person,  by telephone
        conference  call, or in any other manner in which the Board is permitted
        to meet under law or the Company's  bylaws.  The Nominating & Governance
        Committee  shall keep a written  record of its  meetings and actions and
        shall file a copy of such record of its  meetings  and actions and shall
        file a copy of such record in the corporate minutes of the Company.

    2.  Quorum  and  Approval.  A  majority  of  members  of  the  Nominating  &
        Governance  Committee  shall  constitute  a  quorum.  The  Nominating  &
        Governance  Committee shall act on the affirmative vote of a majority of
        members  present  at a  meeting  at  which  a  quorum  is  present.  The
        Nominating &  Governance  Committee  may also act by  unanimous  written
        consent in lieu of a meeting.

    3.  Rules.  The Nominating & Governance  Committee may determine  additional
        rules and procedures, including designation of a chairperson pro tempore
        in the absence of the  chairperson and designation of a secretary of the
        Nominating & Governance Committee, at any meeting thereof.

    4.  Reports.  The  Nominating  &  Governance  Committee  shall make  regular
        reports to the Board, directly or through the chairperson.

    5.  Review of Charter. Each year the Nominating & Governance Committee shall
        review the need for changes in this Charter and  recommend  any proposed
        changes to the Board for approval.

    6.  Performance  Review.  Each year the  Nominating &  Governance  Committee
        shall review and evaluate its own performance and shall submit itself to
        the review and evaluation of the Board.

                                       53


                                                                         ANNEX C

                            CERTIFICATE OF AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION
                                       OF
                                  BLUEFLY, INC.

         (Pursuant to Section 242 of the General Corporation Law of the
                               State of Delaware)

        BLUEFLY,  INC., a corporation  organized and existing  under the General
Corporation Law of the State of Delaware, hereby certifies that:

        FIRST: The Board of Directors of Bluefly,  Inc.  (hereinafter called the
"Corporation"),  acting at a meeting on February 23, 2007,  adopted  resolutions
(a) setting forth a proposed  amendment to the Certificate of  Incorporation  of
the Corporation (the "Certificate of  Incorporation")  to increase the number of
authorized shares of capital stock of the Corporation from 177,000,000 (of which
152,000,000  shares are  designated as common  stock,  par value $0.01 per share
(the "Common  Stock") and 25,000,000  shares are designated as preferred  stock,
par value  $0.01 per share (the  "Preferred  Stock")) to  225,000,000  (of which
200,000,000  shares shall be  designated as Common Stock and  25,000,000  shares
shall be designated as Preferred  Stock),  (b)  declaring  said  amendment to be
advisable and in the best interests of the Corporation,  (c) directing that said
amendment be considered at the next annual meeting of the  stockholders  and (d)
authorizing the  appropriate  officers of the Corporation to solicit the consent
of the stockholders therefor.

        SECOND:  The terms and provisions of this  Certificate of Amendment have
been duly  adopted in  accordance  with the  provisions  of  Section  242 of the
General Corporation Law of the State of Delaware.

        THIRD:  The Certificate of  Incorporation  is hereby amended by deleting
Section 4.1 of the Certificate of Incorporation in its entirety and replacing it
with the following:

"4.1 The  total  number  of  shares of stock  that the  Corporation  shall  have
authority to issue is: two hundred  twenty-five  million  (225,000,000) of which
two hundred  million  (200,000,000)  shall be shares of Common  Stock of the par
value of $.01 ("Common  Stock") and twenty-five  million  (25,000,000)  shall be
shares of Preferred Stock of the par value of $.01 each ("Preferred Stock")."

        FOURTH:  Holders of at least a  majority  of the  outstanding  shares of
Common Stock and Preferred  Stock,  acting at the Annual Meeting of Stockholders
of the  Corporation  held on May 17,  2007,  at which a quorum  was  present  in
accordance  with the  General  Corporation  Law of the State of  Delaware,  duly
approved the  amendment to the  Certificate  of  Incorporation  contained in the
Third Paragraph herein.

        FIFTH:  The capital of the Corporation  shall not be reduced under or by
reason of said amendment.

        IN WITNESS  WHEREOF,  the  Corporation  has caused this  Certificate  of
Amendment to be signed by the undersigned this 17th day of May, 2007.

BLUEFLY, INC.


By:
       ----------------------
Name:
Title:

                                       54


                                                                         ANNEX D

                            CERTIFICATE OF AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION
                                       OF
                                  BLUEFLY, INC.

         (Pursuant to Section 242 of the General Corporation Law of the
                               State of Delaware)

        BLUEFLY,  INC., a corporation  organized and existing  under the General
Corporation Law of the State of Delaware, hereby certifies that:

        FIRST: The Board of Directors of Bluefly,  Inc.  (hereinafter called the
"Corporation"),  acting at a meeting on February 23, 2007,  adopted  resolutions
setting forth the proposed  amendment to the Certificate of Incorporation of the
Corporation (the "Certificate of Incorporation")  set forth below, (b) declaring
said amendment to be advisable and in the best interests of the Corporation, (c)
directing  that said  amendment be considered at the next annual  meeting of the
stockholders and (d) authorizing the appropriate  officers of the Corporation to
solicit the consent of the stockholders therefor.

        SECOND:  The terms and provisions of this  Certificate of Amendment have
been duly  adopted in  accordance  with the  provisions  of  Section  242 of the
General Corporation Law of the State of Delaware.

        THIRD:  The Certificate of  Incorporation  is hereby amended by deleting
Section 4.1 of the Certificate of Incorporation in its entirety and replacing it
with the following:

"4.1 The  total  number  of  shares of stock  that the  Corporation  shall  have
authority to issue is: two hundred  twenty-five  million  (225,000,000) of which
two hundred  million  (200,000,000)  shall be shares of Common  Stock of the par
value of $.01 ("Common  Stock") and twenty-five  million  (25,000,000)  shall be
shares of Preferred Stock of the par value of $.01 each ("Preferred Stock").

Effective  at 11:59  p.m.,  Eastern  Standard  Time,  on  _____  __,  200_  (the
"Effective Date"), every ____ (__) shares of the Corporation's Common Stock, par
value $.01 per share (the "Old Common Stock") issued and outstanding immediately
prior to the Effective Time will be automatically  and without any action on the
part of the respective  holders thereof,  be combined and converted into one (1)
share of Common  Stock,  par value  $.01,  of the  Corporation  (the "New Common
Stock") (and such combination and conversion, the "Reverse Stock Split").

Notwithstanding the immediately  preceding sentence, no fractional shares of New
Common  Stock  shall be issued to the  holders of record of Old Common  Stock in
connection with the foregoing reclassification of shares of Old Common Stock and
the  Corporation  shall not  recognize on its stock  record books any  purported
transfer of any  fractional  share of New Common  Stock.  In lieu  thereof,  the
aggregate of all fractional  shares otherwise  issuable to the holders of record
of Old Common  Stock shall be issued to  ____________,  the transfer  agent,  as
agent  for the  accounts  of all  holders  of  record  of Old  Common  Stock and
otherwise  entitled to have a fraction of share issued to them.  The sale of all
of the  fractional  interests  will be effected by the transfer agent as soon as
practicable  after  the  Effective  Date on the basis of the  prevailing  market
prices of the New Common Stock at the time of the sale. After such sale and upon
the surrender of the stockholders' stock  certificates,  our transfer agent will
pay to such  holders of record  their pro rata  share of the total net  proceeds
derived from the sale of the fractional interests.  Each stock certificate that,
immediately prior to the Effective Date,  represented shares of Old Common Stock
shall,  from and  after  the  Effective  Date,  automatically  and  without  the
necessity of presenting  the same for exchange,  represent  that number of whole
shares of New Common Stock into which the shares of Old Common Stock represented
by such  certificate  shall  have  been  reclassified  (as well as the  right to
receive cash in lieu of any  fractional  shares of New Common Stock as set forth
above)  provided,  however,  that each  holder of record of a  certificate  that
represented  shares of Old Common Stock shall  receive,  upon  surrender of such
certificate,  a new certificate  representing  the number of whole shares of New
Common  Stock  into which the shares of Old  Common  Stock  represented  by such
certificate  shall  have  been  reclassified,  as  well  as any  cash in lieu of
fractional  shares of New Common  Stock to which such  holder may be entitled as
set forth above."

                                       55


        FOURTH:  Holders of at least a  majority  of the  outstanding  shares of
Common Stock and Preferred  Stock,  acting at the Annual Meeting of Stockholders
of the  Corporation  held on May 17,  2007,  at which a quorum  was  present  in
accordance  with the  General  Corporation  Law of the State of  Delaware,  duly
approved the  amendment to the  Certificate  of  Incorporation  contained in the
Third Paragraph herein.

        FIFTH:  The capital of the Corporation  shall not be reduced under or by
reason of said amendment.

        IN WITNESS  WHEREOF,  the  Corporation  has caused this  Certificate  of
Amendment to be signed by the undersigned this ___ day of _______, 200_.


BLUEFLY, INC.


By:
       ----------------------
Name:
Title:

                                       56


                                                                       EXHIBIT E

                              AMENDED AND RESTATED

                                  BLUEFLY, INC.

                            2005 STOCK INCENTIVE PLAN

PURPOSE OF THE PLAN

The  purpose of the 2005 Stock  Incentive  Plan (the  "Plan") is to further  the
interests of Bluefly,  Inc. (the  "Company") and its  stockholders  by providing
long-term  performance  incentives to those employees,  Non-Employee  Directors,
contractors and consultants of the Company and its  Subsidiaries who are largely
responsible  for the  management,  growth and  protection of the business of the
Company and its Subsidiaries.

DEFINITIONS

For  purposes  of the Plan,  the  following  terms shall be defined as set forth
below:

        "Award"  means  any  Option,  SAR,  Restricted  Stock,  Dividend  Right,
Deferred Stock Unit and other Stock-Based Awards, or other cash payments granted
to a Participant under the Plan.

        "Award  Agreement"  shall  mean the  written  agreement,  instrument  or
document evidencing an Award.

        "Cause"  shall  have  the  meaning  given  such  term in any  employment
agreement  between the  Participant  and the Company or any  Subsidiary,  but if
there  is  no  employment   agreement  or  such  term  is  not  defined  in  the
Participant's employment agreement, as defined in the Award Agreement, or in the
event such term is not defined in the Award Agreement,  then "Cause" shall mean:
(i) an act of dishonesty causing harm to the Company or any Subsidiary; (ii) the
knowing disclosure of confidential  information relating to the Company's or any
Subsidiary's business;  (iii) impairment in the Participant's ability to perform
the duties assigned to the  Participant due to habitual  drunkenness or narcotic
drug  addiction;  (iv) the  Participant  being charged with a felony (other than
charges that are subsequently  dismissed or as to which the Participant is found
not guilty);  (v) the willful  refusal to perform,  or the gross neglect of, the
duties assigned to the Participant; (vi) the Participant's willful breach of any
law that, directly or indirectly,  affects the Company or any Subsidiary;  (vii)
the  Participant's  material breach of his or her duties (other than as a result
of incapacity due to physical or mental illness),  which is demonstrably willful
and  deliberate on the  Participant's  part,  which is committed in bad faith or
without  reasonable  belief  that such  breach is in the best  interests  of the
Company  and which is not  remedied  in a  reasonable  period  after  receipt of
written notice from the Company or any Subsidiary specifying such breach.

        "Code" means the Internal  Revenue Code of 1986, as amended from time to
time.

                                       57


        "Deferred  Stock Unit" means an Award that shall be valued in  reference
to the market  value of a share of Stock (plus any  distributions  on such Stock
that shall be deemed to be re-invested  when made) and may be payable in cash or
Stock at a specified date as elected by a Participant.

        "Director Cause" shall mean (i) a final conviction of a felony involving
moral turpitude or (ii) willful  misconduct that is materially and  demonstrably
injurious economically to the Corporation.

        "Dividend Rights" means the right to receive in cash or shares of Stock,
or have  credited to an account  maintained  under the Plan for later payment in
cash or shares of Stock, an amount equal to the dividends paid with respect to a
specified number of shares of Stock (other than a Stock dividend that results in
adjustments pursuant to Section 8(a)).

        "Exchange  Act" means the  Securities  Exchange Act of 1934,  as amended
from time to time.

        "Fair Market Value" means,  with respect to Stock, (i) the closing price
per  share of the  Stock on the  principal  exchange  on which the Stock is then
trading,  if any,  on such  date,  or, if the Stock was not traded on such date,
then on the next preceding trading day during which a sale occurred;  or (ii) if
the Stock is not traded on an  exchange  but is quoted on NASDAQ or a  successor
quotation  system,  (1) the last  sales  price  (if the Stock  then  listed as a
National  Market Issue under the NASDAQ  National Market System) or (2) the mean
between the closing  representative  bid and ask prices (in all other cases) for
the Stock on such date as reported by NASDAQ or such successor quotation system;
or (iii) if the Stock is not  publicly  traded on an exchange  and not quoted on
NASDAQ or a successor quotation system, the mean between the closing bid and ask
prices for the Stock on such date as determined in good faith by the  Committee;
or  (iv)  if the  provisions  of  clauses  (i),  (ii)  and  (iii)  shall  not be
applicable,  the fair market value  established by the Committee  acting in good
faith.  With respect to Awards or other property,  "Fair Market Value" means the
fair market value of such Awards or other property  established by the Committee
acting in good faith.

        "ISO" means any Option  designated  as an incentive  stock option within
the meaning of Section 422 of the Code.

        "Non-Employee  Director" means a member of the Board of Directors of the
Company who is not an employee of the Company.

        "Option"  means a right  granted to a  Participant  pursuant to Sections
6(b) or 6(c) to  purchase  Stock at a  specified  price  during  specified  time
periods.  An Option  granted to a  Participant  pursuant to Section  6(b) may be
either an ISO or a nonstatutory Option (an Option not designated as an ISO), but
an Option granted pursuant to Section 6(c) may not be an ISO.

        "Participant" shall have the meaning specified in Section 3 hereof.

        "Performance  Goal"  means a goal,  expressed  in  terms of  profits  or
revenue  targets on an absolute or per share basis  (including,  but not limited
to, EBIT, EBITDA,  operating income,  EPS), market share targets,  profitability
targets as measured  through return  ratios,  stockholder  returns,  qualitative
milestones,  or any other financial or other measurement  deemed  appropriate by
the  Committee,  as it relates to the results of operations or other  measurable
progress  of either  the  Company  as a whole or the  Participant's  Subsidiary,
division, or department.

                                       58


        "Performance  Cycle" means the period  selected by the Committee  during
which the  performance  of the  Company  or any  Subsidiary,  or any  department
thereof, or any individual is measured for the purpose of determining the extent
to which a Performance Goal has been achieved.

        "Prior  Plans"  means the Bluefly,  Inc.  1997 Stock Option Plan and the
Bluefly, Inc. 2000 Stock Option Plan.

        "Restricted  Stock"  means Stock  awarded to a  Participant  pursuant to
Section  6(e)  that may be  subject  to  certain  restrictions  and to a risk of
forfeiture.

        "Rule 16b-3"  means Rule 16b-3 of the  Exchange Act or any  successor to
Rule 16b-3 as in effect from time to time.

        "SAR" or  "Stock  Appreciation  Right"  means  the  right  granted  to a
Participant  pursuant  to  Section  6(f) to be paid an  amount  measured  by the
appreciation  in the Fair  Market  Value of Stock  from the date of grant to the
date of  exercise  of the right,  with  payment to be made in cash,  Stock or as
specified in the Award, as determined by the Committee.

        "Stock" means the common stock, $0.01 par value, of the Company.

        "Stock-Based Award" means a right that may be denominated or payable in,
or  valued  in whole or in part by  reference  to,  the  market  value of Stock,
including but not limited to any Option,  SAR, Restricted Stock or Stock granted
as a bonus or Awards in lieu of cash obligations.

        "Subsidiary" shall mean any corporation,  partnership,  joint venture or
other business entity of which more than 50% of the outstanding  voting power is
beneficially owned, directly or indirectly, by the Company.

ADMINISTRATION OF THE PLAN

The Plan shall be  administered  by the  Compensation  Committee of the Board of
Directors  of the Company  (the  "Committee").  Any action of the  Committee  in
administering  the Plan shall be final,  conclusive  and binding on all persons,
including  the  Company,  its  Subsidiaries,   their  employees,   Participants,
consultants,  contractors,  persons claiming rights from or through Participants
and stockholders of the Company.

Subject to the provisions of the Plan,  the Committee  shall have full and final
authority in its discretion (a) to select the employees, Non-Employee Directors,
contractors  and  consultants  who  will  receive  Awards  pursuant  to the Plan
("Participants"),  (b) to determine the type or types of Awards to be granted to
each  Participant,  (c) to  determine  the number of shares of Stock to which an
Award will relate,  the terms and conditions of any Award granted under the Plan
(including,   but  not  limited  to,   restrictions  as  to  transferability  or
forfeiture,   exercisability   or   settlement   of  an  Award  and  waivers  or
accelerations thereof, and waivers of or modifications to performance conditions
relating to an Award, based in each case on such considerations as the Committee
shall  determine)  and all other matters to be determined in connection  with an
Award; (d) to determine whether, to what extent, and under what circumstances an
Award may be settled,  or the exercise  price of an Award may be paid,  in cash,
Stock, other Awards or other property,  or an Award may be canceled,  forfeited,
or surrendered; (e) to determine whether, and to certify that, Performance Goals
to which the settlement of an Award

                                       59


is subject are  satisfied;  (f) to correct any defect or supply any  omission or
reconcile any  inconsistency  in the Plan, and to adopt,  amend and rescind such
rules and regulations as, in its opinion, may be advisable in the administration
of the Plan; and (g) to make all other  determinations  as it may deem necessary
or advisable for the  administration  of the Plan. The Committee may delegate to
executive  officers of the Company the  authority,  subject to such terms as the
Committee  shall  determine,   to  exercise  such  authority  and  perform  such
functions,  including, without limitation, the selection of Participants and the
grant of Awards,  as the Committee may determine,  to the extent permitted under
Rule 16b-3,  Section 162(m) of the Code and applicable law;  provided,  however,
that the Committee may not delegate the authority to grant Awards,  perform such
functions  or make any  determination  affecting  or relating  to the  executive
officers of the Company.

PARTICIPATION IN THE PLAN

Participants in the Plan shall be employees, Non-Employee Directors, contractors
and consultants of the Company and its  Subsidiaries;  provided,  however,  that
only persons who are key employees of the Company or any subsidiary  corporation
(within the meaning of Section 424(f) of the Code) may be granted  Options which
are intended to qualify as ISOs.

PLAN LIMITATIONS; SHARES SUBJECT TO THE PLAN

        Subject to the provisions of Section 8 hereof,  the aggregate  number of
shares of Stock available for issuance as Awards under the Plan shall not exceed
9,311,036  shares,  increased for shares of Stock that are represented by awards
outstanding  under the Prior Plans on the  effective  date of this Plan that are
subsequently forfeited, canceled or expire unexercised under the Prior Plans.

        No Award may be  granted  if the  number of shares to which  such  Award
relates, when added to the number of shares previously issued under the Plan and
the number of shares which may then be acquired  pursuant to other  outstanding,
unexercised Awards, exceeds the number of shares available for issuance pursuant
to the Plan.  If any shares  subject to an Award are forfeited or such Award (or
an  outstanding  award  under the Prior  Plans) is settled in cash or  otherwise
terminates  or  is  settled  for  any  reason   whatsoever   without  an  actual
distribution of shares to the Participant, any shares counted against the number
of shares available for issuance pursuant to the Plan with respect to such Award
shall, to the extent of any such forfeiture,  settlement, or termination,  again
be available for Awards under the Plan;  provided,  however,  that the Committee
may adopt  procedures  for the  counting of shares  relating to any Award (or an
outstanding award under the Prior Plans) to ensure appropriate  counting,  avoid
double counting,  and provide for adjustments in any case in which the number of
shares actually distributed differs from the number of shares previously counted
in connection with such Award. If a Participant tenders shares (either actually,
by attestation or otherwise) to pay all or any part of the exercise price on any
Option (or an outstanding option under the Prior Plans) or if any shares payable
with  respect to any Award (or an  outstanding  award under the Prior Plans) are
retained by the Company in  satisfaction  of the  Participant's  obligation  for
taxes,  the number of shares  tendered or retained  shall again be available for
Awards under the Plan.  Shares  issued  under the Plan  through the  settlement,
assumption or  substitution  of  outstanding  awards to grant future awards as a
commitment of the Company or any Subsidiary in connection  with the  acquisition
of another  entity shall not reduce the maximum  number of shares  available for
delivery under the Plan.

                                       60


        Subject  to  the  provisions  of  Section  8(a)  hereof,  the  following
additional  maximums are imposed under the Plan with respect to each fiscal year
of the Company: (i) the maximum number of shares of Stock that may be granted as
Awards to any  Participant  in any fiscal year shall not exceed,  in the case of
any Stock-Based  Awards,  5,000,000 shares of Stock,  (ii) the maximum amount of
cash or cash  payments that may be granted as Awards to any  Participant  in any
fiscal year shall not exceed $2,000,000 and (iii) the maximum number of Dividend
Rights that may be granted as Awards to any Participant in any fiscal year shall
not exceed Dividend Rights with respect to more than 2,000,000 shares of Stock.

AWARDS

        General.  Awards may be granted on the terms and conditions set forth in
this  Section  6. In  addition,  the  Committee  may  impose on any Award or the
exercise thereof,  at the date of grant or thereafter (subject to Section 9(a)),
such additional terms and conditions,  not  inconsistent  with the provisions of
the Plan, as the Committee shall determine, including terms requiring forfeiture
of Awards in the event of the  termination  of employment or other  relationship
with the Company or any Subsidiary by the Participant;  provided,  however, that
the Committee shall retain full power to accelerate or waive any such additional
term or  condition  as it may  have  previously  imposed.  All  Awards  shall be
evidenced by an Award Agreement.

        Options.  The  Committee  may  grant  Options  to  Participants  on  the
following terms and conditions:

            The   exercise  price  of each  Option  shall be  determined  by the
                  Committee  at the time the Option is granted,  but in the case
                  of ISOs the  exercise  price of any  Option  shall not be less
                  than the Fair Market  Value of the shares  covered  thereby at
                  the time the Option is granted.

            The   Committee shall determine the time or times at which an Option
                  may be  exercised  in whole or in part,  whether the  exercise
                  price for an Option shall be paid in cash, by the surrender at
                  Fair Market  Value of Stock,  by any  combination  of cash and
                  shares of Stock, including,  without limitation,  cash, Stock,
                  other  Awards,  or other  property  (including  notes or other
                  contractual  obligations of  Participants to make payment on a
                  deferred basis), the means or methods of payment, including by
                  "attestation" and through "cashless exercise" arrangements, to
                  the extent  permitted  by  applicable  law, and the methods by
                  which, or the time or times at which,  Stock will be delivered
                  or deemed to be delivered to Participants upon the exercise of
                  such Option.

            The   terms of any  Option  granted  under  the Plan as an ISO shall
                  comply in all respects  with the  provisions of Section 422 of
                  the Code, including,  but not limited to, the requirement that
                  no ISO  shall  be  granted  more  than  ten  years  after  the
                  effective date of the Plan.

        Director Equity Grants.

            Each  person who is elected for the first time to be a  Non-Employee
                  Director  by the Board of  Directors  of the Company or by the
                  stockholders of the Company

                                       61


                  shall receive,  on the date of the first  regularly  scheduled
                  meeting of the Board of Directors following his or her initial
                  election,  an automatic  grant of 11,250  shares of Restricted
                  Stock;  provided that, if such Non-Employee  Director has been
                  elected Chairman of the Board,  such grant shall be for 18,750
                  shares of Restricted Stock and if such  Non-Employee  Director
                  has been elected  Chairman of the Audit Committee of the Board
                  of  Directors  (but not  Chairman of the Board of  Directors),
                  such grant shall be for 15,000 shares of Restricted Stock. The
                  date on which  Restricted  Stock is granted under this Section
                  and  Section  6(c)(ii) to a  specified  Non-Employee  Director
                  shall constitute the date of grant of such award (the "Date of
                  Grant").

            Each  Non-Employee  Director shall also receive an automatic  annual
                  grant of 7,500 shares of  Restricted  Stock on the date of the
                  first regularly scheduled meeting of the Board of Directors of
                  each year (regardless of whether or not he or she is otherwise
                  receiving a grant  pursuant to clause (i) above on such date);
                  provided that, if such  Non-Employee  Director is then serving
                  as  Chairman  of the  Board,  such  grant  shall be for 15,000
                  shares of Restricted Stock and if such  Non-Employee  Director
                  is then  serving as  Chairman  of the Audit  Committee  of the
                  Board  of  Directors   (but  not  Chairman  of  the  Board  of
                  Directors), such grant shall be for 9,375 shares of Restricted
                  Stock.  The  Restricted  Stock  granted  pursuant  to  Section
                  6(c)(i) and this Section  6(c)(ii) shall be referred to herein
                  as "Director Awards."

            Director Awards shall vest on the first  anniversary  of the Date of
                  Grant.

            If    a  Non-Employee  Director shall  voluntarily or  involuntarily
                  cease  to  serve  as  a  director  of  the  Company  or  if  a
                  Non-Employee  Director's service shall terminate on account of
                  death or  disability,  the  unvested  Director  Awards of such
                  Non-Employee   Director   shall  be  subject   to   forfeiture
                  immediately.

            At    its  discretion,  the  Committee  may issue any other  type of
                  Award in lieu of a Director's  Awards,  provided that the Fair
                  Market Value of such Award (as  determined by the Committee in
                  its sole  discretion) is equal to the Fair Market Value of the
                  Director's  Award that would otherwise be granted  pursuant to
                  this Section 6(c).

        Deferred  Stock Units.  The Committee is  authorized  to award  Deferred
Stock Units to Participants in lieu of payment of a bonus or a Stock-Based Award
or cash payment granted under the Plan if so elected by a Participant under such
terms  and  conditions  as the  Committee  shall  determine.  Settlement  of any
Deferred Stock Units shall be made in cash or shares of Stock.

        Restricted  Stock. The Committee is authorized to grant Restricted Stock
to Participants on the following terms and conditions:

            Restricted  Stock  awarded  to a  Participant  shall be subject to a
                  "substantial risk of forfeiture" within the meaning of Section
                  83 of the Code, and such restrictions on  transferability  and
                  other restrictions and Performance Goals for such

                                       62


                  periods as the  Committee  may  establish.  Additionally,  the
                  Committee  shall  establish  at the time of such Award,  which
                  restrictions  may lapse  separately or in  combination at such
                  times,  under  such  circumstances,   or  otherwise,   as  the
                  Committee may determine.

            Restricted  Stock  shall  be  forfeitable  to  the  Company  by  the
                  Participant   upon   termination  of  employment   during  the
                  applicable   restricted   periods.   The  Committee,   in  its
                  discretion,  whether in an Award Agreement or anytime after an
                  Award is made, may  accelerate the time at which  restrictions
                  or  forfeiture  conditions  will  lapse,  or  may  remove  any
                  Performance  Goal  requirement  upon  the  death,  disability,
                  retirement  or  otherwise  of  a  Participant,   whenever  the
                  Committee determines that such action is in the best interests
                  of the Company.

            Restricted Stock  granted  under the Plan may be  evidenced  in such
                  manner  as the  Committee  shall  determine.  If  certificates
                  representing  Restricted  Stock are  registered in the name of
                  the  Participant,  such  certificates  may bear an appropriate
                  legend  referring to the terms,  conditions  and  restrictions
                  applicable to such Restricted Stock.

            Subject to the terms and  conditions  of the  Award  Agreement,  the
                  Participant  shall have all the rights of a  stockholder  with
                  respect to shares of  Restricted  Stock awarded to him or her,
                  including,  without limitation,  the right to vote such shares
                  and the right to receive all dividends or other  distributions
                  made with  respect to such  shares.  If any such  dividends or
                  distributions are paid in Stock, the Stock shall be subject to
                  restrictions  and a risk of  forfeiture  to the same extent as
                  the Restricted  Stock with respect to which the Stock has been
                  distributed.

        Stock Appreciation  Rights. The Committee is authorized to grant SARs to
Participants on the following terms and conditions:

            A     SAR shall  confer on the  Participant  to whom it is granted a
                  right to receive, upon exercise thereof, the excess of (A) the
                  Fair  Market  Value  of one  share  of  Stock  on the  date of
                  exercise  over (B) the grant price of the SAR as determined by
                  the Committee as of the date of grant of the SAR.

            The   Committee shall determine the time or times at which a SAR may
                  be  exercised  in whole or in part,  the  method of  exercise,
                  method  of  settlement,   form  of  consideration  payable  in
                  settlement,  method by which Stock will be delivered or deemed
                  to be delivered to Participants, whether or not a SAR shall be
                  in  tandem  with any  other  Award,  and any  other  terms and
                  conditions of any SAR.

        Cash Payments. The Committee is authorized, subject to limitations under
applicable  law,  to  grant  to  Participants  cash  payments,  whether  awarded
separately  or as a supplement to any  Stock-Based  Award.  The Committee  shall
determine the terms and conditions of such Awards.

        Dividend Rights. The Committee is authorized to grant Dividend Rights to
Participants on the following terms and conditions:

                                       63


            Dividend  Rights may be granted either  separately or in tandem with
            any other Award.  If any Dividend  Rights are granted in tandem with
            any other Award,  such  Dividend  Rights  shall lapse,  expire or be
            forfeited  simultaneously  with the lapse,  expiration,  forfeiture,
            payment or  exercise of the Award to which the  Dividend  Rights are
            tandemed.  If Dividend Rights are granted separately,  such Dividend
            Rights shall lapse,  expire or be  terminated at such times or under
            such conditions as the Committee shall establish.

            The  Committee  may  provide  that  the  dividends  attributable  to
            Dividend  Rights may be paid  currently or the amount thereof may be
            credited to a Participant's Plan account.  The dividends credited to
            a Participant's account may be credited with interest, or treated as
            used to  purchase at Fair  Market  Value Stock or other  property in
            accordance  with such methods or procedures  as the Committee  shall
            determine and shall be set forth in the Award  Agreement  evidencing
            such  Dividend  Rights.  Any  crediting of  Dividends  Rights may be
            subject  to  restrictions   and  conditions  as  the  Committee  may
            establish,  including  reinvestment in additional shares of Stock or
            Stock equivalents. The Committee may provide that the payment of any
            Dividend  Rights shall be made, or once made, may be forfeited under
            such  conditions  as the  Committee,  in its  sole  discretion,  may
            determine.

        Other  Stock-Based  Awards.  The  Committee  is  authorized,  subject to
limitations   under  applicable  law,  to  grant  to  Participants   such  other
Stock-Based  Awards,  in addition to those provided in Sections 6(b),  (c), (d),
(e) and (f)  hereof,  as  deemed  by the  Committee  to be  consistent  with the
purposes of the Plan. The Committee  shall determine the terms and conditions of
such Awards.  Stock  delivered  pursuant to an Award in the nature of a purchase
right granted under this Section 6(i) shall be purchased for such  consideration
and paid for at such  times,  by such  methods,  and in such  forms,  including,
without  limitation,  cash,  Stock,  other  Awards,  or other  property,  as the
Committee shall determine.

ADDITIONAL PROVISIONS APPLICABLE TO AWARDS

        Stand-Alone,  Additional,  Tandem, and Substitute Awards. Awards granted
under the Plan may, in the discretion of the Committee,  be granted either alone
or in addition  to, in tandem  with,  or in  substitution  for,  any other Award
granted  under the Plan or any award granted under any other plan of the Company
or any  Subsidiary,  or any  business  entity  acquired  by the  Company  or any
Subsidiary,  or any other right of a  Participant  to receive  payment  from the
Company or any Subsidiary.  If an Award is granted in  substitution  for another
Award or award, the Committee shall require the surrender of such other Award or
award  in  consideration  for the  grant of the new  Award.  Awards  granted  in
addition to, or in tandem with other  Awards or awards may be granted  either as
of the same time as, or a different time from, the grant of such other Awards or
awards.  The per share exercise  price of any Option,  grant price of any SAR or
the purchase price of any Award conferring a right to purchase Stock:

            granted in substitution for an outstanding Award or award,  shall be
            not less than the lesser of (A) the Fair Market  Value of a share of
            Stock at the date such substitute  Award is granted or (B) such Fair
            Market Value at that date,  reduced

                                       64


            to reflect the Fair Market  Value at that date of the Award or award
            required to be  surrendered  by the  Participant  as a condition  to
            receipt of the substitute Award; or

            retroactively  granted in tandem with an outstanding Award or award,
            shall not be less  than the  lesser  of the Fair  Market  Value of a
            share of Stock  at the  date of grant of the  later  Award or at the
            date of grant of the earlier Award or award.

        Exchange and Buy Out Provisions.  The Committee may at any time offer to
exchange or buy out any previously  granted Award for a payment in cash,  Stock,
other Awards  (subject to Section  7(a)),  or other property based on such terms
and conditions as the Committee shall determine and communicate to a Participant
at the time that such offer is made.

        Performance  Goals.  The right of a Participant to exercise or receive a
grant or settlement of any Award, and the timing thereof, may be subject to such
Performance Goals as may be specified by the Committee.

        Term of Awards. The term of each Award shall, except as provided herein,
be for such period as may be determined  by the  Committee;  provided,  however,
that in no event shall the term of any Option  (other  than a Director  Option),
SAR or Dividend  Right  exceed a period of ten years from the date of its grant;
provided  that in the case of any  ISO,  the  term of the  Option  shall be such
shorter period as may be applicable under Section 422 of the Code.

        Form of  Payment.  Subject  to the terms of the Plan and any  applicable
Award Agreement, payments or transfers to be made by the Company or a Subsidiary
upon  the  grant  or  exercise  of an  Award  may be made in such  forms  as the
Committee shall determine,  including,  without  limitation,  cash, Stock, other
Awards, or other property,  and may be made in a single payment or transfer,  or
on a deferred basis.  The Committee may,  whether at the time of grant or at any
time  thereafter  prior  to  payment  or  settlement,  permit  (subject  to  any
conditions as the Committee  may from time to time  establish) a Participant  to
elect to defer  receipt of all or any  portion  of any  payment of cash or Stock
that would  otherwise be due to such  Participant in payment or settlement of an
Award under the Plan. (Such payments may include, without limitation, provisions
for the  payment or  crediting  of  reasonable  interest  in respect of deferred
payments  credited in cash,  and the payment or crediting of Dividend  Rights in
respect of deferred amounts credited in Stock  equivalents.)  The Committee,  in
its discretion,  may accelerate any payment or transfer upon a change of control
as defined by the Committee.  The Committee may also authorize  payment upon the
exercise of an Option by net issuance or other cashless exercise methods.

        Loan Provisions.  With the consent of the Committee,  and subject at all
times to laws and  regulations  and  other  binding  obligations  or  provisions
applicable to the Company,  including but not limited to the  Sarbanes-Oxley Act
of 2002,  the Company may make,  guarantee,  or arrange for a loan or loans to a
Participant  with  respect to the  exercise  of any  Option or other  payment in
connection with any Award,  including the payment by a Participant of any or all
federal, state, or local income or other taxes due in connection with any Award.
Subject to such  limitations,  the Committee shall have full authority to decide
whether to make a loan or loans  hereunder and to determine  the amount,  terms,
and  provisions  of any such loan or loans,  including  the interest  rate to be
charged in respect of any such loan or loans,  whether  the loan or loans are to
be with or without recourse against the

                                       65


borrower,  the terms on which the loan is to be repaid  and the  conditions,  if
any, under which the loan or loans may be forgiven.

        Awards to Comply with  Section  162(m).  The  Committee  may (but is not
required  to)  grant an Award  pursuant  to the  Plan to a  Participant  that is
intended to qualify as "performance-based  compensation" under Section 162(m) of
the Code (a "Performance-Based Award"). The right to receive a Performance-Based
Award,  other than Options and SARs granted at not less than Fair Market  Value,
may  vary  from  Participant  to  Participant  and  Performance-Based  Award  to
Performance-Based  Award,  and  shall be  conditional  upon the  achievement  of
Performance  Goals that have been  established  by the  Committee in writing not
later than the  earlier of (i) 90 days after the  beginning  of the  Performance
Cycle  and (ii) the date by which no more  than 25% of a  Performance  Cycle has
elapsed.  Before any compensation  pursuant to a Performance-Based  Award (other
than Options and SARs granted at not less than Fair Market  Value) is paid,  the
Committee shall certify in writing that the Performance  Goals applicable to the
Performance-Based Award were in fact satisfied.

ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

        In the event that the Committee shall determine that any stock dividend,
recapitalization,  forward  split  or  reverse  split,  reorganization,  merger,
consolidation,  spin-off,  combination,  repurchase or share exchange,  or other
similar corporate  transaction or event,  affects the Stock or the book value of
the Company such that an adjustment is appropriate in order to prevent  dilution
or enlargement of the rights of Participants  under the Plan, then the Committee
shall,  in such  manner as it may deem  equitable,  adjust any or all of (i) the
number and kind of shares of Stock which may  thereafter be issued in connection
with Awards,  (ii) the number and kind of shares of Stock issuable in respect of
outstanding  Awards,  (iii)  the  aggregate  number  and kind of shares of Stock
available under the Plan, and (iv) the exercise price,  grant price, or purchase
price relating to any Award or, if deemed appropriate, make provision for a cash
payment with respect to any outstanding Award; provided,  however, in each case,
that no  adjustment  shall be made that would cause the Plan to violate  Section
422(b)(1)  of the Code with respect to ISOs or that would  adversely  affect the
status of a Performance-Based  Award as  "performance-based  compensation" under
Section 162(m) of the Code.

        In addition,  the  Committee is authorized  to make  adjustments  in the
terms and  conditions of, and the criteria  included in,  Awards,  including any
Performance Goals, in recognition of unusual or nonrecurring  events (including,
without limitation,  events described in the preceding  paragraph) affecting the
Company  or any  Subsidiary,  or in  response  to changes  in  applicable  laws,
regulations,  or  accounting  principles.   Notwithstanding  the  foregoing,  no
adjustment  shall be made in any  outstanding  Performance-Based  Awards  to the
extent  that  such  adjustment   would  adversely   affect  the  status  of  the
Performance-Based Award as "performance-based compensation" under Section 162(m)
of the Code.

GENERAL PROVISIONS

        Changes to the Plan and Awards.  The Board of  Directors  of the Company
may amend, alter, suspend, discontinue, or terminate the Plan or the Committee's
authority to grant  Awards  under the Plan without the consent of the  Company's
stockholders  or  Participants,  except  that  any such  amendment,  alteration,
suspension,  discontinuation, or termination shall be subject to the approval of
the  Company's  stockholders  within one year  after  such Board  action if such
stockholder  approval is

                                       66


required  by any  federal or state law or  regulation  or the rules of any stock
exchange or automated  quotation system on which the Stock may then be listed or
quoted,  and the Board may  otherwise,  in its  discretion,  determine to submit
other  such  changes to the Plan to the  stockholders  for  approval;  provided,
however,  that  without the consent of an affected  Participant,  no  amendment,
alteration,  suspension,   discontinuation,  or  termination  of  the  Plan  may
materially and adversely affect the rights of such  Participant  under any Award
theretofore granted and any Award Agreement relating thereto.  The Committee may
waive any conditions or rights under, or amend, alter, suspend,  discontinue, or
terminate,  any  Award  theretofore  granted  and any Award  Agreement  relating
thereto; provided, however, that without the consent of an affected Participant,
no such amendment, alteration,  suspension,  discontinuation,  or termination of
any Award may  materially  and adversely  affect the rights of such  Participant
under such Award.

The  foregoing  notwithstanding,  any  Performance  Goal  or  other  performance
condition  specified  in  connection  with an Award  shall not be deemed a fixed
contractual  term, but shall remain  subject to adjustment by the Committee,  in
its  discretion  at any  time  in  view  of the  Committee's  assessment  of the
Company's   strategy,   performance   of   comparable   companies,   and   other
circumstances,  except to the extent that any such  adjustment  to a performance
condition  would  adversely  affect the status of a  Performance-Based  Award as
"performance-based compensation" under Section 162(m) of the Code.

        No Right to Award or Employment.  Except as provided in Section 6(c), no
employee,  Non-Employee Director, contractor or consultant or other person shall
have any claim or right to receive an Award under the Plan. Neither the Plan nor
any action taken  hereunder  shall be construed as giving any employee any right
to be retained in the employ of the  Company or any  Subsidiary  or be viewed as
requiring the Company or  Subsidiary to continue the services of any  contractor
or consultant for any period. There is no obligation for uniformity of treatment
among  Participants.  Except as set forth in Section  6(e)(iv),  no Award  shall
confer on any  Participant  any of the rights of a  stockholder  of the  Company
unless and until  Stock is duly  issued or  transferred  to the  Participant  in
accordance with the terms of the Award.

        Taxes.  The Company or any Subsidiary is authorized to withhold from any
Award granted, any payment relating to an Award under the Plan, including from a
distribution  of Stock or any payroll or other payment to a Participant  amounts
of withholding and other taxes due in connection with any transaction  involving
an Award,  and to take such other action as the Committee may deem  advisable to
enable the Company and  Participants  to satisfy  obligations for the payment of
withholding  taxes  and  other  tax  obligations  relating  to any  Award.  This
authority shall include authority to withhold or receive Stock or other property
and to make cash payments in respect  thereof in satisfaction of a Participant's
tax  obligations.  Withholding  of taxes in the form of shares of Stock from the
profit attributable to the exercise of any Option shall not occur at a rate that
exceeds the minimum required statutory federal and state withholding rates.

        Limits on  Transferability;  Beneficiaries.  No Award or other  right or
interest  of a  Participant  under the Plan  shall be  pledged,  encumbered,  or
hypothecated  to,  or in favor  of,  or  subject  to any  lien,  obligation,  or
liability  of such  Participants  to, any party,  other than the  Company or any
Subsidiary,  or assigned or  transferred by such  Participant  otherwise than by
will or the laws of descent and  distribution,  and such Awards and rights shall
be exercisable during the lifetime of the Participant only by the Participant or
his or her guardian or legal representative.  Notwithstanding the foregoing, the
Committee  may,  in its  discretion,  provide  that  Awards  or other  rights or
interests of a Participant

                                       67


granted  pursuant  to the  Plan  (other  than an ISO) be  transferable,  without
consideration,  to immediate  family members (i.e.,  children,  grandchildren or
spouse),  to trusts for the  benefit of such  immediate  family  members  and to
partnerships  in which such family members are the only partners.  The Committee
may attach to such transferability feature such terms and conditions as it deems
advisable.  In addition,  a Participant  may, in the manner  established  by the
Committee,  designate  a  beneficiary  (which  may be a person  or a  trust)  to
exercise the rights of the Participant,  and to receive any  distribution,  with
respect to any Award upon the death of the Participant. A beneficiary, guardian,
legal  representative or other person claiming any rights under the Plan from or
through any Participant shall be subject to all terms and conditions of the Plan
and any Award  Agreement  applicable  to such  Participant,  except as otherwise
determined by the Committee, and to any additional restrictions deemed necessary
or appropriate by the Committee.

        Securities Law Requirements.

            No    Award granted  hereunder  shall be  exercisable if the Company
                  shall at any time  determine  that  (a) the  listing  upon any
                  securities  exchange,  registration or qualification under any
                  state or federal law of any Stock otherwise  deliverable  upon
                  such  exercise,   or  (b)  the  consent  or  approval  of  any
                  regulatory  body or the  satisfaction  of  withholding  tax or
                  other withholding liabilities,  is necessary or appropriate in
                  connection  with such exercise.  In any of the events referred
                  to in clause (a) or clause (b) above,  the  exercisability  of
                  such  Awards  shall be  suspended  and shall not be  effective
                  unless  and until  such  withholding,  listing,  registration,
                  qualifications   or  approval  shall  have  been  effected  or
                  obtained free of any  conditions not acceptable to the Company
                  in its sole discretion, notwithstanding any termination of any
                  Award or any  portion  of any Award  during  the  period  when
                  exercisability has been suspended.

            The   Committee may require, as a condition to the right to exercise
                  any Award that the Company  receive from the  Participant,  at
                  the time any such Award is exercised,  vests or any applicable
                  restrictions lapse, representations, warranties and agreements
                  to the effect that the shares are being  purchased or acquired
                  by the Participant for investment only and without any present
                  intention to sell or otherwise distribute such shares and that
                  the   Participant   will  not   dispose  of  such   shares  in
                  transactions  which, in the opinion of counsel to the Company,
                  would violate the  registration  provisions of the  Securities
                  Act of 1933,  as then amended,  and the rules and  regulations
                  thereunder.  The  certificates  issued to evidence such shares
                  shall bear appropriate  legends  summarizing such restrictions
                  on the disposition thereof.

        Termination. Unless the Plan shall theretofore have been terminated, the
Plan shall  terminate on February 16, 2015,  and no Options under the Plan shall
thereafter be granted.

        Fractional  Shares.  The  Company  will not be  required  to  issue  any
fractional common shares pursuant to the Plan. The Committee may provide for the
elimination of fractions and for the settlement of fractions in cash.

                                       68


        Discretion.  In  exercising,  or  declining  to  exercise,  any grant of
authority or  discretion  hereunder,  the  Committee may consider or ignore such
factors  or  circumstances  and may  accord  such  weight  to such  factors  and
circumstances as the Committee alone and in its sole judgment deems  appropriate
and without  regard to the effect such  exercise,  or declining to exercise such
grant of authority or discretion,  would have upon the affected Participant, any
other Participant, any employee, the Company, any Subsidiary, any stockholder or
any other person.

        Adoption of the Plan and  Effective  Date.  The Plan shall be adopted by
the Board of Directors of the Company and shall be effective as of such date.

                                       69


[FRONT]

                                  BLUEFLY, INC.
                                      PROXY
                          Annual Meeting, May 17, 2006

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

        The undersigned  hereby appoints  MELISSA PAYNER AND PATRICK C. BARRY as
Proxies,  each with full power to appoint his substitute,  and hereby authorizes
them to appear and vote as designated on the reverse side,  all shares of Voting
Stock of Bluefly, Inc. held on record by the undersigned on April 6, 2007 at the
Annual Meeting of Stockholders to be held on May 17, 2007, and any  adjournments
thereof.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR PROPOSALS 1, 2, 3 and 4.

                (Continued and to be signed on the reverse side.)



[X] Please mark your
votes as in this
example.




                      VOTE FOR        VOTE WITHHELD
                    all nominees        AUTHORITY
                     listed at          from all
                  right except as       nominees
                   marked to the
                   contrary below
                        [ ]               [ ]                                                              FOR    AGAINST   ABSTAIN
                                                                                                            
1.ELECTION                                         Nominees:                2.PROPOSAL TO                  [ ]      [ ]       [ ]
  OF                                                 David Wassong            APPROVE PLAN AMENDMENTS
  DIRECTORS                                          Melissa Payner-
  FOR,            __________________                     Gregor             3.PROPOSAL TO                  [ ]      [ ]       [ ]
  EXCEPT VOTE                                        Barry Erdos              APPROVE INCREASE IN
  WITHHELD AS TO  __________________                 Michael Gross            AUTHORIZED CAPITAL
  THE FOLLOWING                                      Ann Jackson
  NOMINEES (IF    __________________                 Christopher McCann     4.PROPOSAL TO                  [ ]      [ ]       [ ]
  ANY):                                              Martin Miller            APPROVE REVERSE STOCK
                  __________________                 Neal                     SPLIT AUTHORIZATION
                                                       Moszkowski
                  __________________                 Alex Rafal             5.IN THEIR DISCRETION,         [ ]      [ ]       [ ]
                                                                              THE NAMED PROXIES MAY
                  __________________                                          VOTE ON SUCH OTHER
                                                                              BUSINESS AS MAY PROPERLY
                                                                              COME BEFORE THE ANNUAL
                                                                              MEETING, OR ANY
                                                                              ADJOURNMENTS OR
                                                                              POSTPONEMENTS THEREOF.


                                                   The undersigned  acknowledges  receipt of the accompanying  Proxy Statement dated
                                                   April 17, 2007.

                                                   SHARES  REPRESENTED  BY THIS  PROXY  WILL  BE  VOTED  AT THE  ANNUAL  MEETING  IN
                                                   ACCORDANCE  WITH  THE  STOCKHOLDER'S  SPECIFICATIONS  ABOVE.  THE  PROXY  CONFERS
                                                   DISCRETIONARY AUTHORITY IN RESPECT TO MATTERS NOT KNOWN OR DETERMINED AT THE TIME
                                                   OF THE  MAILING  OF THE  NOTICE OF THE  ANNUAL  MEETING  OF  STOCKHOLDERS  TO THE
                                                   UNDERSIGNED.

-------------------------------         -------------------------------                        DATE
SIGNATURE OF STOCKHOLDER                SIGNATURE IF HELD JOINTLY                                   --------------------------------

NOTE:  Please mark,  date, sign and return this Proxy promptly using the enclosed  envelope.  When shares are held by joint tenants,
both should sign. If signing as an attorney, executor, administrator,  trustee or guardian, please give full title. If a corporation
or partnership, please sign in corporate or partnership name by an authorized person.