SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

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[X]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                                  Bluefly, Inc.
                ------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


    (Name of Person(s) filing Proxy Statement, if other than the Registrant)

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                                  BLUEFLY, INC.
                               42 WEST 39TH STREET
                               NEW YORK, NY 10018

Dear Stockholder:

         You are cordially  invited to attend the annual meeting of stockholders
of Bluefly,  Inc.  (the  "Company"),  which will be held on May 17, 2007 at 9:30
a.m.,  local time, at the Company's  offices at 42 West 39th Street,  9th Floor,
New York,  New York.  The formal Notice of Annual  Meeting and Proxy  Statement,
fully  describing  the  matters to be acted upon at the  meeting,  appear on the
following pages.

         The  matters  scheduled  to be  considered  at the  meeting are (1) the
election  of  directors,  (2) the  approval  of  amendments  to our  2005  Stock
Incentive  Plan to increase the number of shares  authorized for grant under the
plan and the maximum number of shares underlying  stock-based awards that may be
granted to a  participant  in a fiscal  year,  and replace the formula  grant of
stock options to non-employee  directors  currently  provided for under the Plan
with a formula  grant of restricted  stock,  (3) the approval of an amendment to
our certificate of incorporation to increase the number of authorized  shares of
common  stock and (4) the  approval of an  amendment to our amended and restated
certificate of  incorporation to effect a Reverse Stock Split of our outstanding
common stock  within a range of ratios at anytime  prior to the date of our 2008
annual  meeting of  stockholders,  with the Board of  Directors  having the sole
discretion  to determine  whether or not to effect such Reverse Stock Split and,
if so, at what ratio within the approved range.

         The Board of Directors  recommends a vote FOR all the  proposals  being
presented  at the  meeting as being in the best  interest of the Company and its
stockholders.  We urge you to read the Proxy  Statement and give these proposals
your careful attention before completing the enclosed proxy card.

         Your vote is  important  regardless  of the  number of shares  you own.
Please be sure you are  represented  at the meeting,  whether or not you plan to
attend, by signing,  dating and mailing the proxy card promptly.  A postage-paid
return envelope is enclosed for your convenience.

         If you would like additional  copies of the proxy  material,  or if you
would like to ask questions about the proposals, you should contact our Investor
Relations Department by telephone at (212) 944-8000.

                                                   Sincerely,

                                                   /s/ David Wassong
                                                   -----------------------------
                                                   DAVID WASSONG
                                                   Interim Chairman of the Board



                                  BLUEFLY, INC.
                               42 WEST 39TH STREET
                            NEW YORK, NEW YORK 10018

                                   ----------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  May 17, 2007

                                   ----------

         NOTICE IS HEREBY  GIVEN that the  annual  meeting  of  stockholders  of
Bluefly,  Inc. (the "Company") will be held at 9:30 a.m., local time, on May 17,
2007 at the Company's  offices at 42 West 39th Street,  9th Floor, New York, New
York, for the following purposes:

    1.       To elect nine  directors  of the Company to hold  office  until the
             next annual meeting of stockholders.

    2.       To approve  amendments to the Bluefly,  Inc.  2005 Stock  Incentive
             Plan (the "Plan"), which would (a) increase the aggregate number of
             shares of  Common  Stock  that may be the  subject  of  stock-based
             awards  granted  pursuant  to the  Plan by  5,000,000  shares;  (b)
             increase the aggregate number of shares of Common Stock that may be
             the subject of stock-based awards granted pursuant to the Plan to a
             participant in a fiscal year from  2,000,000 to 5,000,000;  and (c)
             replace  the  formula  grant  of  stock  options  to   non-employee
             directors  currently  provided  for  under  the Plan with a formula
             grant of restricted stock.

    3.       To approve an  amendment  to the  Company's  amended  and  restated
             certificate of incorporation (the "Certificate of  Incorporation"),
             which  would  increase  the number of shares of common  stock,  par
             value $0.01 per share ("Common  Stock"),  the Company is authorized
             to issue from 152,000,000 to 200,000,000;

    4.       To approve an  amendment to the  Certificate  of  Incorporation  to
             effect a Reverse  Stock Split (the  "Reverse  Stock  Split") of our
             outstanding  common  stock  at any  ratio  from  2:1 to  15:1  (the
             "Approved  Range") at anytime  prior to the date of our 2008 annual
             meeting of  stockholders,  with the Board of  Directors  having the
             sole  discretion to determine  whether or not to effect the Reverse
             Stock Split and, if so, at what ratio within the Approved Range.

    5.       To transact  such other  business as may  properly  come before the
             meeting.

         Only holders of record of the Company's  Common Stock and the Company's
Series F Convertible  Preferred  Stock at the close of business on April 6, 2007
are  entitled  to notice  of, and to vote at, the  meeting  and any  adjournment
thereof. Such stockholders may vote in person or by proxy.

         WHETHER  OR NOT YOU PLAN TO  ATTEND,  PLEASE  FILL IN,  SIGN,  DATE AND
RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED  ENVELOPE IN ORDER TO ASSURE THAT
YOUR SHARES ARE REPRESENTED AT THE MEETING.  NO POSTAGE IS REQUIRED IF MAILED IN
THE UNITED STATES.

                                             By Order of the Board of Directors,

                                             /s/ David Wassong
                                             -----------------------------------
                                             DAVID WASSONG
                                             Interim Chairman of the Board

April 17, 2007



                                  BLUEFLY, INC.
                               42 WEST 39TH STREET
                            NEW YORK, NEW YORK 10018

                                   ----------

                                 PROXY STATEMENT

         This Proxy Statement is furnished in connection  with the  solicitation
by the board of  directors  (the  "Board of  Directors")  of  Bluefly,  Inc.,  a
Delaware  corporation  (the  "Company"),  of  proxies  to be used at the  annual
meeting of stockholders  of the Company to be held at 9:30 a.m.,  local time, on
May 17, 2007 at the  Company's  offices at 42 West 39th Street,  9th Floor,  New
York, New York, and at any adjournment thereof. The purposes of the meeting are:

         1.   To elect nine  directors  of the Company to hold office  until the
              next annual meeting of stockholders.

         2.   To approve amendments (the "Plan Amendments") to the Bluefly, Inc.
              2005 Stock  Incentive Plan (the "Plan"),  which would (a) increase
              the  aggregate  number of shares of Common  Stock  that may be the
              subject of  stock-based  awards  granted  pursuant  to the Plan by
              5,000,000  shares;  (b) increase the aggregate number of shares of
              Common Stock that may be the subject of stock-based awards granted
              pursuant  to the  Plan to a  participant  in a  fiscal  year  from
              2,000,000 to 5,000,000; and (c) replace the formula grant of stock
              options to non-employee directors currently provided for under the
              Plan with a formula grant of restricted stock.

         3.   To approve an  amendment  to the  Company's  amended and  restated
              certificate of incorporation (the "Certificate of Incorporation"),
              which would  increase  the number of shares of common  stock,  par
              value $0.01 per share ("Common Stock"),  the Company is authorized
              to  issue  from  152,000,000  to  200,000,000  (the  "Increase  in
              Authorized Capital");

         4.   To approve an amendment to the  Certificate  of  Incorporation  to
              effect a Reverse  Stock Split (the  "Reverse  Stock Split") of our
              outstanding  common  stock  at any  ratio  from  2:1 to 15:1  (the
              "Approved  Range") at anytime prior to the date of our 2008 annual
              meeting of  stockholders,  with the Board of Directors  having the
              sole discretion to determine  whether or not to effect the Reverse
              Stock Split and, if so, at what ratio  within the  Approved  Range
              (the "Reverse Stock Split Authorization").

         5.   To transact  such other  business as may properly  come before the
              meeting.

         If proxy  cards in the  accompanying  form are  properly  executed  and
returned,  the shares of the Company's  Common  Stock,  $.01 par value per share
(the "Common Stock") and shares of the Company's  Series F Preferred  Stock, par
value $.01 per share (the  "Series F Preferred  Stock," and,  together  with the
Common  Stock,  the  "Voting  Stock"),  represented  thereby  will be  voted  as
instructed on the proxy. If no instructions are given, such shares will be voted
(i) for the  election as  directors  of the  nominees of the Board of  Directors
named  below;  (ii) for the  approval  of the  Plan  Amendments;  (iii)  for the
approval of the  Increase in  Authorized  Capital;  (iv) for the approval of the
Reverse  Stock Split  Authorization;  and (v) in the  discretion  of the proxies
named in the proxy  card on any other  proposals  to  properly  come  before the
meeting or any adjournment thereof. Any proxy may be revoked by a stockholder of
record  prior to its  exercise  upon  written  notice  to the  Secretary  of the
Company,  or by the vote of such stockholder cast in person at the meeting.  The
approximate  date of mailing of this Proxy  Statement and  accompanying  form of
proxy is April 17, 2007.

                                     VOTING

         Holders of record  Voting Stock as of the close of business on April 6,
2007  (the  "Record  Date")  will be  entitled  to vote  at the  meeting  or any
adjournment  thereof.  Each share of Common Stock entitles the holder thereof to
one vote on all matters to come before the  stockholders  at the  meeting.  Each
share of Series F Preferred  Stock  entitles the holder thereof to the number of
votes equal to the number of shares of Common  Stock  (rounded up to the nearest
whole number) into which such share is  convertible as of the Record Date. As of
the Record  Date each share of Series F  Preferred  Stock was  convertible  into
approximately  1,219.51  shares of Common  Stock and,  therefore,  entitles  the
holder thereof to 1,220 votes on all matters to come before the meeting. None of
the Voting Stock is entitled to cumulative voting.



         Holders of a majority  of the votes  entitled to be cast at the meeting
will constitute a quorum for the transaction of business. As of the Record Date,
there were 130,858,257 shares of Common Stock outstanding,  each entitled to one
vote and 571 shares of Series F Preferred  Stock,  each entitled to 1,220 votes.
The total  number of votes  entitled to be cast at the  meeting  is,  therefore,
131,555,123.  Abstentions and so-called "broker  non-votes"  (instances in which
brokers are prohibited  from exercising  discretionary  authority for beneficial
owners who have not  returned a proxy) are counted for  purposes of  determining
the presence or absence of a quorum for the transaction of business.

         The favorable vote of a majority of the votes cast by holders of shares
of Voting  Stock,  present  in person or  represented  by proxy at the  meeting,
voting  together as a class,  is necessary to approve the Plan  Amendments,  the
Increase in Authorized  Capital and the Reverse Stock Split  Authorization.  The
favorable  vote of a plurality  of the votes cast by holders of shares of Voting
Stock, present in person or represented by proxy at the meeting, voting together
as a class, is necessary to elect the nominees for the directors of the Company.
Abstentions and broker  non-votes will not be counted as votes cast with respect
to,  and  therefore  will have no effect on,  any of the  matters.  The Board of
Directors recommends a vote FOR each of the proposals set forth above.

                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

         Nine directors are to be elected at the meeting to serve until the next
annual  meeting of  stockholders.  The Board of Directors  has  recommended  the
persons named in the table below as nominees for election as directors. All such
persons are presently  directors of the Company.  Unless otherwise  specified in
the  accompanying  proxy,  the shares voted pursuant to it will be voted for the
persons named below as nominees for election as  directors.  If, for any reason,
at the time of the election,  any of the nominees  should be unable or unwilling
to accept election, such proxy will be voted for the election, in such nominee's
place, of a substitute nominee  recommended by the Board of Directors.  However,
the Board of Directors  has no reason to believe that any nominee will be unable
or unwilling to serve as a director.

                   NOMINEES FOR DIRECTOR; PREFERRED DESIGNEES

                                                   DIRECTOR OF THE
               NAME OF DIRECTOR              AGE    COMPANY SINCE
               --------------------------   ----   ---------------
               Barry Erdos                   63    2005 to present
               Michael Gross                 31    2006 to present
               Ann Jackson                   55    2005 to present
               Martin Miller                 77    1991 to present
               Neal Moszkowski               41    1999 to present
               Christopher G. McCann         46    2005 to present
               Melissa Payner                48    2003 to present
               Alex Rafal                    32    2006 to present
               David Wassong                 36    2001 to present

                                        2


Barry Erdos has served as a director  since  February  2005.  From April 2004 to
January 2007,  Mr. Erdos was President  and Chief  Operating  Officer of Build a
Bear Workshop, Inc., a specialty retailer of plush animals and related products.
Mr.  Erdos was a Director of Build a Bear  Workshop,  Inc.  from July 2005 until
January 2007.  Mr. Erdos was the Chief  Operating  Officer and a director of Ann
Taylor Stores Corporation and Ann Taylor Inc., a women's apparel retailer,  from
November 2001 to April 2004. He was Executive Vice  President,  Chief  Financial
Officer and Treasurer of Ann Taylor Stores  Corporation and Ann Taylor Inc. from
1999 to 2001.  Prior to that, he was Chief  Operating  Officer of J. Crew Group,
Inc., a specialty retailer of apparel, shoes and accessories, from 1998 to 1999.

Michael Gross has served as a director  since July 2006.  Mr. Gross is a partner
at Prentice  Capital  Management,  LP ("Prentice"),  a private  investment firm.
Prior to joining Prentice,  Mr. Gross worked at S.A.C. Capital Advisors,  LLC as
an analyst covering  consumer  companies from June 2001 to April 2005. From 1999
to 2001,  Mr.  Gross  worked in equity  research  for Lehman  Brothers  Inc. and
Salomon Smith Barney covering  consumer Internet  companies.  During his time at
Salomon Smith Barney,  Mr. Gross worked on a  collaborative  Internet  retailing
report with McKinsey & Company.  Mr. Gross began his career upon his  graduation
from Cornell  University  with Granite  Partners,  L.P., a real estate  advisory
firm. Mr. Gross is also a Director of Asceudia Brands, Inc., a health and beauty
products company.

Ann Jackson has served as a director since August 2005. Since February 2007, Ms.
Jackson  has served as the EVP,  Global  Director  of  Business  Development  of
Sotheby's. From 2005 to 2007, Ms. Jackson was the Chief Executive Officer of WRC
Media,  Inc. From 2003 to 2005 Ms.  Jackson was a partner at private equity fund
Ripplewood  Holdings.   From  1980  to  2003,  Ms.  Jackson  worked  in  various
departments  and  publications  at Time,  Inc. From 2002 to 2003,  she served as
Group President of InStyle,  Real Simple,  Parenting and Essence Magazines.  She
was the founding publisher of InStyle, which launched in 1994. During her tenure
at Time, Inc., Ms. Jackson also held positions in corporate finance, direct mail
for Time-Life  Books Europe,  served as business  manager for Money Magazine and
general manager for Sports Illustrated and People.

Martin  Miller has served as a director  since July 1991.  Since July 1999,  Mr.
Miller has served as the  President  of The Terbell  Group,  Inc.,  a consulting
company.  From October 1997 to April 2003,  Mr. Miller has been a partner in the
Belvedere Fund, L.P., a fund of hedge funds.

Neal  Moszkowski has served as a director  since August 1999.  Since April 2005,
Mr. Moszkowski has served as co-Chief  Executive  Officer of TowerBrook  Capital
Partners L.P.  ("TowerBrook"),  a private equity investment company Prior to the
formation of TowerBrook, Mr. Moszkowski was Co-Head of Soros Private Equity, the
private equity investment business of Soros Fund Management LLC, where he served
since August 1998.  From August 1993 to August 1998, Mr.  Moszkowski  worked for
Goldman, Sachs & Co., where he served as a Vice President and Executive Director
in the Principal  Investment Area. Mr. Moszkowski currently serves as a director
of JetBlue  Airways  Corporation,  WellCare  Health  Plans,  Inc.,  Integra Life
Sciences Holdings Corporation and Spheris, Inc.

Christopher  G.  McCann has  served as a director  since  February  2005.  Since
September  2000, Mr. McCann has been the President of  1-800-flowers,  a leading
retailer  of  floral  products  and  other  gifts,  and  prior  to that was that
company's Senior Vice President. Mr. McCann has been a Director of 1-800-flowers
since inception. Mr. McCann serves on the board of directors of Neoware, Inc., a
provider of  software,  services and  solutions to enable thin client  appliance
computing, and is a member of the Board of Trustees of the Marist College.

Melissa Payner,  has served as the Company's  President since September 2003 and
became Chief Executive Officer in August 2004. From December 2000 to March 2003,
Ms. Payner served as CEO and President of Spiegel Catalog.  She was also a board
member of The Spiegel Group, Inc.  ("Spiegel") from December 2000 to March 2003.
From 1997 to 2000, Ms. Payner was the Senior Vice President of Merchandising and
Advertising of Spiegel.  Spiegel filed a plan of reorganization under Chapter 11
of the Federal  Bankruptcy code in March 2003. From 1995 to 1997, Ms. Payner was
President  and a board member of Chico FAS, Inc. Ms. Payner has also held senior
executive  positions with Guess?,  Inc.,  Pastille (a Division of Neiman Marcus)
and Henri Bendel.

Alex Rafal has served as a director since October 2006. Mr. Rafal is a Principal
in the  Consumer  Group at Maverick  Capital  Ltd.,  ("Maverick"),  where he has
worked  since  2001.  Prior to  Maverick  he was a  Managing  Director  at Tiger

                                        3


Management  in  their  Consumer  Group.  Mr.  Rafal  is a  Member  of the  Tiger
Foundation  Education  Committee.  He received his B.A.  from the  University of
Michigan.

David Wassong has served as a director  since  February 2001 and became  Interim
Chairman  of the Board in February  2007.  Mr.  Wassong is  currently a managing
director at Soros Fund  Management  LLC ("SFM") and  previously was a partner of
Soros  Private  Equity  which he joined in June  1998.  Prior to  joining  Soros
Private Equity, from July 1997 to June 1998, Mr. Wassong was Vice President, and
previously Associate, at Lauder Gaspar Ventures, LLC, a media, entertainment and
telecommunications-focused venture capital fund.

                              CORPORATE GOVERNANCE

         The  Board  of  Directors  reviewed  the  independence  of  each of the
Company's  directors in February 2007 on the basis of the  standards  adopted by
Nasdaq.  In this review,  the Board considered  transactions  and  relationships
between the Company,  on the one hand, and each director,  members of his or her
immediate family, and other entities with which he or she is affiliated,  on the
other  hand.  The  purpose  of  this  review  was to  determine  which  of  such
transactions or relationships  were inconsistent  with a determination  that the
director is independent under the Nasdaq rules. As a result of this review,  the
Board of Directors affirmatively determined that each of the Company's directors
other than Ms.  Payner are  "independent  directors"  within the  meaning of the
Nasdaq rules.

         During the fiscal year ended  December 31, 2006, the Board of Directors
met, or acted by unanimous written consent, on 9 occasions. Each of the director
attended  75% or more of the  aggregate  number  of  meetings  of the  Board  of
Directors  and  committee(s)  on which he or she served  during the 2006  fiscal
year.  The  Company  does not have a policy  with  regard to the  attendance  by
directors at the Company's annual meeting of  stockholders.  Ms. Payner and Alan
Kane (the former  Chairman of the Board)  attended last year's annual meeting of
stockholders.

         The Board of  Directors  has  established  an Audit  Committee  ("Audit
Committee") in accordance  with Section  3(a)(58)(A) of the Securities  Exchange
Act of 1934, as amended (the "Exchange  Act").  The Audit Committee is comprised
of Barry Erdos,  Alan Kane,  Chris McCann and Martin  Miller.  Mr. Erdos acts as
Chairman of the Audit  Committee.  The Audit  Committee is  responsible  for the
appointment  of the  Company's  outside  accountants,  examining  the results of
audits,  reviewing  internal  accounting  controls and  reviewing  related party
transactions.  The  duties  of the  Audit  Committee  are fully set forth in the
charter adopted by that  committee,  a copy of which is filed as Annex A to this
Proxy Statement.  The Board has determined that Mr. Erdos is an "audit committee
financial expert" within the meaning of the Securities and Exchange Commission's
rules and that each member of the Audit Committee is "independent," as that term
is used in Item 7(d)(3)(iv) of Schedule 14A promulgated  under the Exchange Act.
During the fiscal year ended  December 31, 2006,  the Audit  Committee,  met, or
acted by unanimous written consent, on 4 occasions. The information contained in
this  paragraph  (other  than the  first  sentence  hereof)  shall not be deemed
incorporated by reference by any general  statement  incorporating  by reference
the Proxy Statement into any filing under the Securities Act of 1933, as amended
(the  "Securities  Act"), or the Exchange Act, and shall not otherwise be deemed
filed under such Acts.

         The  Compensation  Committee  has  three  members,  consisting  of Neal
Moszkowski, Michael Gross and Alex Rafal, and met, or acted by unanimous written
consent, on 10 occasions in fiscal 2006. The Compensation Committee is comprised
solely of  non-employee  Directors,  all of whom the Board  has  determined  are
independent  pursuant to the Nasdaq rules. The  Compensation  Committee does not
have a written charter.

The Compensation Committee's responsibilities,  include, among other duties, the
responsibility to:

    o   establish  the  base  salary,   incentive  compensation  and  any  other
compensation for the officers of the Company;

    o   monitor the Company's  management incentive and stock based compensation
plans,  retirement  and welfare plans and  discharge  the duties  imposed on the
Committee by the terms of those plans; and

    o   perform other functions or duties deemed appropriate by the Board.

The agenda for  meetings of the  Compensation  Committee  is  determined  by its
Chairman.  The  Compensation  Committee  reports  directly  to  the  Board.  The
Compensation  Committee  has the  authority  to engage and from time to time has
engaged independent consultants to advise on particular aspects of compensation.

                                        4


The Compensation  Committee has authority to retain,  terminate and approve fees
for  advisors,  consultants  and agents as it deems  necessary  to assist in the
fulfillment of its  responsibilities.  The  Compensation  Committee  reviews the
total  fees paid to  outside  consultants  by the  Company  to  ensure  that the
consultant  maintains its objectivity and independence  when rendering advice to
the committee.

         The Board of Directors  also  established a Nominating  and  Governance
Committee ("Nominating Committee"), consisting of Barry Erdos and David Wassong.
The purposes of the Nominating Committee are to assist the Board of Directors by
identifying individuals qualified to become directors, and setting criteria for,
and evaluating,  candidates for director nominees, and to recommend to the Board
of  Directors  the  director  nominees  for  election at the annual  meetings of
stockholders or for  appointments  to fill vacancies;  recommend to the Board of
Directors  nominees  for  each  committee  of the  Board;  advise  the  Board of
Directors about appropriate composition of the Board and its committees;  advise
the Board of Directors about and recommend to the Board of Directors appropriate
corporate  governance  practices  and  to  assist  the  Board  of  Directors  in
implementing  those practices;  lead the Board of Directors in its annual review
of the  performance  of the Board and its  committees;  and  perform  such other
functions  as the Board of  Directors  may  assign to it from time to time.  The
duties of the Nominating Committee are fully set forth in the charter adopted by
that  committee,  a copy of which was included as Annex B to the proxy statement
for the Company's 2004 annual meeting.  The Nominating  Committee had one formal
meeting  during  2006,  although it also met on a less formal  basis a number of
times throughout the year.

         The  Nominating  Committee  will consider many factors when  evaluating
candidates  for the  nomination  to the  Board  of  Directors,  with the goal of
fostering  a Board  of  Directors  comprised  of  directors  with a  variety  of
experience and backgrounds. Important factors that will be considered as part of
the Nominating  Committee's  evaluation include (without limitation)  diversity,
skill,  specialized  expertise,  experience,  business acumen,  understanding of
strategy and  policy-setting.  Depending upon the Company's  then-current needs,
certain factors may be weighed more or less heavily.  In considering  candidates
for the Board of Directors,  the Nominating Committee will consider the entirety
of  each  candidate's  credentials  and  does  not  have  any  specific  minimum
qualifications that must be met. However,  the Nominating Committee does believe
that all members of the Board of Directors should have the highest character and
integrity and sufficient time to devote to Company matters.

         The  Nominating   Committee  will  consider   persons   recommended  by
stockholders as candidates for nomination as a director.  Recommendations should
be submitted to the Secretary of the Company. Each recommendation should include
a personal biography of the suggested candidate, an indication of the background
or experience that qualifies such person for consideration, and a statement that
such person has agreed to serve if nominated and elected.  Stockholders who wish
to nominate a person for election to the Board of Directors  themselves,  rather
than  recommending  a  candidate  to  the  Nominating  Committee  for  potential
nomination by the Board of Directors, must comply with applicable law.

         Communication  by stockholders may be made to any or all of the members
of the Board of Directors by writing directly to them c/o Bluefly, Inc., 42 West
39th Street, New York, New York 10018.

         The Company has adopted a Code of Ethics  applicable to all  directors,
officers and employees,  which meets the  requirements  of a "code of ethics" as
defined  in  Item  406 of  Regulation  S-K,  and  maintains  procedures  for the
confidential,  anonymous  submission  by employees of  complaints  regarding the
Company's accounting,  internal accounting controls,  auditing matters and other
issues. A copy of the Company's code of ethics is available on the Company's Web
site at  www.bluefly.com.  Any amendment to or waiver of a provision of the code
of ethics that applies to the Company's principal  executive officer,  principal
financial  officer,   principal   accounting  officer,   controller  or  persons
performing  similar  functions and relates to elements of the code  specified in
the rules of the  Securities and Exchange  Commission  will be posted on the Web
site.

                                        5


         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

         The Compensation  Committee has reviewed and discussed the Compensation
Discussion   and  Analysis   set  forth  below  under  the  caption   "Executive
Compensation  -  Compensation   Discussion  and  Analysis"  with  the  Company's
management.  Based on this review and  discussion,  the  Compensation  Committee
recommended  to the Board of  Directors  that the  Compensation  Discussion  and
Analysis be included in this proxy statement and  incorporated by reference into
our Annual Report on Form 10-K for the fiscal year ended December 31, 2006.

                                                COMPENSATION COMMITTEE


                                                MICHAEL GROSS
                                                NEAL MOSZKOWSKI
                                                ALEX RAFAL

             REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

         The  Audit  Committee  met and held  discussions  with  management  and
PricewaterhouseCoopers  LLP ("PwC").  The Audit Committee reviewed and discussed
the  audited  financial  statements  for  fiscal  2006 with  management  and has
discussed with the  independent  registered  public  accounting firm the matters
required  to  be  discussed  by   Statement  on  Auditing   Standards   No.  61,
"Communication with Audit Committees."

         The  Company's  independent  registered  public  accounting  firm  also
provided to the Audit Committee  certain written  communications  and the letter
required  by  Independence   Standards  Board  Standard  No.  1,   "Independence
Discussions with Audit  Committees." The Audit Committee also discussed with the
independent  registered  public  accounting  firm  their  independence  from the
Company.

         Based on the Audit Committee's review and discussions  described above,
the  Audit  Committee  recommended  to the  Board  that  the  Company's  audited
financial  statements for fiscal 2006 be included in the Company's Annual Report
on Form 10-K for fiscal 2006 filed with the Securities and Exchange Commission.

                                                AUDIT COMMITTEE


                                                BARRY ERDOS
                                                CHRISTOPHER G. MCCANN
                                                MARTIN MILLER

                                        6


                                 SHARE OWNERSHIP

COMMON STOCK

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial  ownership  of the Common Stock of the Company as of the Record Date,
for (i) each person who is known by the Company to own beneficially more than 5%
of the Common  Stock,  (ii) each of the Company's  directors,  (iii) each of the
Named Executive Officers, (as defined under the caption "Executive Compensation"
below) and (iv) all directors and Named Executive Officers as a group.



                                                         NUMBER OF SHARES
NAME (1)                                                BENEFICIALLY OWNED         PERCENTAGE (2)
-----------------------------------------------------   ------------------         --------------
                                                                                       
Patrick C. Barry                                                 1,423,574(3)                 1.1%
Barry Erdos                                                         54,375(4)                   *
Michael Gross                                                        7,500(5)                   *
Ann Jackson                                                         27,500(6)                   *
Martin Keane                                                       351,915(7)                   *
Bradford Matson                                                     99,084(8)                   *
Martin Miller                                                       51,167(9)(10)               *
Neal Moszkowski (11)                                                43,750(12)                  *
Christopher G. McCann                                               42,500(13)                  *
Melissa Payner                                                     821,956(14)                  *
Alex Rafal                                                           7,500(15)                  *
David Wassong (16)                                                  50,000(17)                  *
SFM Domestic Investments LLC                                     1,604,097(18)                1.2%
Quantum Industrial Partners LDC                                 49,009,444(19)(20)           37.3%
George Soros                                                    50,613,541(21)               38.6%
Prentice Capital Offshore, Ltd. (22)                             9,051,470(23)                6.9%
S.A.C. Capital Associates, LLC (22)                             11,438,618(24)                8.7%
Prentice Capital Management, LP (22)                            30,386,297(25)               23.2%
Michael Zimmerman (22)                                          30,386,297(25)               23.2%
Maverick Fund, L.D.C. (26)                                      13,134,660                   10.0%
Maverick Fund II, Ltd. (26)                                     11,461,589                    8.8%
Maverick Fund USA, Ltd. (26)                                     5,790,048                    4.4%
All directors and Named Executive Officers as a group
 (12 persons)                                                    3,063,875(27)                2.3%


----------
*Less than 1%.

(1)  Except as  otherwise  indicated,  the  address  of each of the  individuals
     listed is c/o Bluefly, Inc., 42 West 39th Street, New York, New York 10018.
(2)  Beneficial  ownership is  determined  in  accordance  with the rules of the
     Commission and generally  includes voting or investment  power with respect
     to securities. Shares of Common Stock issuable upon the exercise of options
     or warrants currently  exercisable or exercisable within 60 days are deemed
     outstanding  for computing the  percentage  ownership of the person holding
     such options or warrants but are not deemed  outstanding  for computing the
     percentage ownership of any other person.
(3)  Includes (i)  1,148,609  shares of Common Stock  issuable  upon exercise of
     options  granted under the Company's  1997, 2000 and 2005 Stock Option Plan
     (collectively the "Plans"),  and (ii) 269,965 shares

                                        7


     underlying  restricted stock awards.  Excludes  1,252,838 shares underlying
     deferred  stock units,  which are vested or will vest within 60 days of the
     Record  Date,  but are not  deliverable  within such time.  Certain of such
     deferred  stock  units are  subject  to  shareholder  approval  of the Plan
     Amendments.
(4)  Includes  45,000  shares of Common Stock  issuable upon exercise of options
     and 9,375 shares of Restricted Stock granted under the Plans.
(5)  Includes 7,500 shares of Restricted Stock granted under the Plans.
(6)  Includes  10,000  shares of Common Stock  issuable upon exercise of options
     and 17,500 shares of Restricted Stock granted under the Plans.
(7)  Includes  327,082  shares of Common Stock issuable upon exercise of options
     and 24,833  shares of Restricted  Stock  granted under the Plans.  Excludes
     92,661 shares  underlying  deferred  stock units,  which are vested or will
     vest within 60 days of the Record Date, but are not deliverable within such
     time.
(8)  Includes  47,222  shares of Common Stock  issuable upon exercise of options
     and 51,862  shares of Restricted  Stock  granted under the Plans.  Excludes
     133,713 shares  underlying  deferred stock units,  which are vested or will
     vest within 60 days of the Record Date, but are not deliverable within such
     time.
(9)  Includes  3,000  shares of Common Stock held by Madge  Miller,  the wife of
     Martin Miller, as to which Mr. Miller disclaims beneficial ownership.
(10) Includes  31,250  shares of Common Stock  issuable upon exercise of options
     and 16,917 shares of Restricted Stock granted under the Plans.
(11) Mr.  Moszkowski's  address is c/o,  TowerBrook Capital Partners,  L.P., 430
     Park Avenue New York, New York, 10022.
(12) Includes  31,250  shares of Common Stock  issuable upon exercise of options
     and 12,500 shares of Restricted  Stock granted under the Plans.  Certain of
     the options are held for the benefit of QIP.
(13) Includes  35,000  shares of Common Stock  issuable upon exercise of options
     and 7,500 shares of Restricted Stock granted under the Plans.
(14) Includes  (i) 230,700  shares of Common  Stock  issuable  upon  exercise of
     options  granted  under  the  Plans  and  (ii)  591,256  shares  underlying
     restricted  stock awards.  Excludes  1,315,620 shares  underlying  deferred
     stock  units,  which are  vested or will vest  within 60 days of the Record
     Date, but are not  deliverable  within such time.  Certain of such deferred
     stock units are subject to shareholder approval of the Plan Amendments.
(15) Includes 7,500 shares of Restricted Stock granted under the Plans.
(16) Mr. Wassong's address is c/o Soros Fund Management LLC, 888 Seventh Avenue,
     33rd floor,  New York,  New York 10106.  Mr. Wassong  disclaims  beneficial
     ownership of the shares of Common Stock beneficially owned by George Soros,
     SFMDI and QIP (as  defined in notes  (18) and (19)  below) and none of such
     shares are included in the table above as being beneficially owned by him.
(17) Includes  35,000  shares of Common Stock  issuable upon exercise of options
     and 15,000 shares of Restricted  Stock granted under the Plans.  Certain of
     the options are held for the benefit of QIP.
(18) Represents  1,590,741  shares of Common  Stock and 13,356  shares of Common
     Stock issuable upon exercise of warrants (collectively, the "SFMDI Shares")
     held in the name of SFM  Domestic  Investments  LLC  ("SFMDI").  SFMDI is a
     Delaware limited liability company.  George Soros ("Mr. Soros") may also be
     deemed the beneficial owner of the SFMDI Shares.  The principal  address of
     SFMDI is at 888 Seventh Avenue,  33rd Floor,  New York, New York 10106. The
     foregoing information was derived, in part, from certain publicly available
     reports, statements and schedules filed with the Commission.
(19) Represents  48,601,156  shares of Common Stock and 408,288 shares of Common
     Stock issuable upon exercise of warrants  (collectively,  the "QIP Shares")
     held in the name of Quantum Industrial Partners LDC ("QIP").  The number of
     shares beneficially owned by QIP and Mr. Soros does not include the options
     held by Messrs.  Moszkowski  and Wassong  held for the benefit of QIP.  See
     notes (12) and (17).
(20) QIP is an exempted  limited  duration  company formed under the laws of the
     Cayman Islands with its principal  address at Kaya Flamboyan 9, Willemstad,
     Curacao,  Netherlands Antilles. QIH Management Investor, L.P. ("QIHMI"), an
     investment advisory firm organized as a Delaware limited partnership,  is a
     minority  shareholder  of, and is vested with  investment  discretion  with
     respect to  portfolio  assets held for the account of QIP. The sole general
     partner  of QIHMI is QIH  Management  LLC,  a  Delaware  limited  liability
     company ("QIH  Management").  Soros Fund Management LLC, a Delaware limited
     liability  company  ("SFM"),  is the sole managing member of QIH Management
     Mr.  Soros may be deemed to have shared  voting  power and sole  investment
     power with respect to the QIP Shares. Accordingly,  each of QIP, QIHMI, QIH
     Management,  SFM and Mr. Soros may be deemed to be the beneficial owners of
     the QIP Shares. Each has their principal office at 888 Seventh Avenue, 33rd
     Floor, New York, New York 10106. The foregoing  information was derived, in
     part, from certain  publicly  available  reports,  statements and schedules
     filed with the Commission.

                                        8


(21) See (18) and (19) above. The number of shares beneficially owned by QIP and
     Mr.  Soros does not  include  the options  held by Messrs.  Moszkowski  and
     Wassong held for the benefit of QIP. See notes (12) and (17).
(22) The address of each of S.A.C.  Capital  Associates,  LLC,  Prentice Capital
     Offshore,  Ltd., Prentice Capital  Management,  LP and Michael Zimmerman is
     623 Fifth Avenue, 32nd Floor, New York, New York 10022.
(23) Prentice  Capital  Management,  LP has  investment  and  voting  power with
     respect to the  securities  held by Prentice  Capital  Offshore,  Ltd.  Mr.
     Michael  Zimmerman is the member of the general partner of Prentice Capital
     management,  LP. Each of Prentice Capital Management,  LP and Mr. Zimmerman
     disclaim beneficial ownership of any of these securities.
(24) Pursuant  to  an  investment  management  agreement  among  S.A.C.  Capital
     Advisors, LLC, Prentice Capital management, LP and Mr. Zimmerman,  Prentice
     Capital Management,  LP manages an investment account that contains certain
     securities,  including  those  referenced  herein,  held by S.A.C.  Capital
     Associates,  LLC (the  "Managed  Account").  The  securities in the Managed
     Account are held in the name of S.A.C.  Capital  Associates,  LLC. Prentice
     Capital Management,  LP has, except in limited circumstances,  the power to
     vote or to direct the vote and to dispose or to direct the  disposition  of
     the securities in the Managed Account,  including the securities referenced
     herein. Each of S.A.C.  Capital Advisors,  LLC, S.A.C.  Capital management,
     LLC (investment managers to S.A.C. Capital Associates,  LLC), S.A.C Capital
     Associates,  LLC and Mr.  Steven  A.  Cohen,  who  controls  each of S.A.C.
     Capital  Advisors,  LLC  and  S.A.C.  Capital  Management,   LLC,  disclaim
     beneficial  ownership of any of the securities held in the Managed Account,
     and each disclaims group ownership with Prentice Capital Management,  LP as
     to  the  securities  held  in the  Managed  Account  and  as to  any  other
     securities that are beneficially owned by Prentice Capital  Management,  LP
     or its  affiliates.  Each  of  Prentice  Capital  Management,  LP  and  Mr.
     Zimmerman  disclaim  beneficial  ownership  of any  securities  held in the
     Managed Account except to the extent of their pecuniary interest.
(25) Consists of: (a) 816,784 shares held by Prentice Capital Partners,  LP; (b)
     4,037,731  shares held by Prentice  Capital  Partners QP, LP; (c) 9,051,470
     shares held by Prentice Capital Offshore,  Ltd. (see note (21) above);  (d)
     11,438,618  shares held by S.A.C.  Capital  Associates,  LLC (see note (22)
     above);  (e)  2,003,065  shares held by GPC XLIII,  LLC; and (f)  3,038,625
     shares  held  by  PEC I,  LLC.  Prentice  Capital  Management,  LP and  Mr.
     Zimmerman  control the investing and trading in securities  held by each of
     these entities.  Each of Prentice Capital Management,  LP and Mr. Zimmerman
     disclaim beneficial ownership of any of these securities.
(26) Maverick Capital,  Ltd. is an investment  adviser  registered under Section
     203 of the  Investment  Advisers Act of 1940 and, as such,  has  beneficial
     ownership of the shares held by Maverick  Fund USA,  Ltd.,  Maverick  Fund,
     L.D.C.  and Maverick  Fund II, Ltd.  through the  investment  discretion it
     exercises over these  accounts.  Maverick  Capital  Management,  LLC is the
     General Partner of Maverick  Capital,  Ltd. Lee S. Ainslie III is a manager
     of  Maverick  Capital  Management,  LLC  and  is  granted  sole  investment
     discretion pursuant to Maverick Capital Management,  LLC's regulations. The
     address of Maverick Capital,  Ltd. and Maverick Capital Management,  LLC is
     300 Crescent Court,  18th Floor,  Dallas, TX 75201; and the address of each
     of Lee S. Ainslie III,  Maverick Fund,  L.D.C.,  Maverick Fund II, Ltd. and
     Maverick Fund USA, Ltd. is c/o Maverick Capital,  Ltd., 300 Crescent Court,
     18th Floor, Dallas, TX 75201.
(27) Includes 2,111,600 shares of Common Stock issuable upon exercise of options
     and Restricted Stock.  Excludes 2,794,832 shares underlying  deferred stock
     units, which are vested or will vest within 60 days of the Record Date, but
     are not deliverable within such time.

                                        9


SERIES F PREFERRED STOCK

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial  ownership  of the Series F Preferred  Stock of the Company as of the
Record Date, for (i) each person who is known by the Company to own beneficially
more than 5% of the Series F Preferred  Stock of the  Company,  (ii) each of the
Company's directors,  (iii) the Named Executive Officers, and (iv) all directors
and Named Executive Officers as a group.



                                                         NUMBER OF SHARES
NAME (1)                                                BENEFICIALLY OWNED   PERCENTAGE (1)
-----------------------------------------------------   ------------------   --------------
                                                                                  
Patrick C. Barry                                                         -                -
Barry Erdos                                                              -                -
Michael Gross                                                            -                -
Ann Jackson                                                              -                -
Martin Keane                                                             -                -
Bradford Matson                                                          -                -
Martin Miller                                                            -                -
Neal Moszkowski                                                          -                -
Christopher G. McCann                                                    -                -
Melissa Payner                                                           -                -
Alex Rafal                                                               -                -
David Wassong                                                            -                -
Portside Growth Opportunity Fund (2)                                   571              100%
All directors and executive officers as a group (13 persons)             -                -


----------
*Less than 1%.

(1)  Beneficial  ownership is  determined  in  accordance  with the rules of the
     Commission and generally  includes voting or investment  power with respect
     to securities. Shares of Common Stock issuable upon the exercise of options
     or warrants currently  exercisable or exercisable within 60 days are deemed
     outstanding  for computing the  percentage  ownership of the person holding
     such options or warrants but are not deemed  outstanding  for computing the
     percentage ownership of any other person.

(2)  Ramius Capital Group, LLC ("Ramius  Capital") is the investment  advisor of
     Portside Growth and Opportunity  Fund  ("Portside")  and  consequently  has
     voting  and  investment  power over  securities  held by  Portside.  Ramius
     Capital  disclaims  beneficial  ownership  of the shares held by  Portside.
     Peter A. Cohen,  Morgan B. Stark,  Thomas W. Strauss and Jeffrey M. Solomon
     are the sole managing  members of C4S & Co., LLC, the sole managing  member
     of Ramius Capital. As a result,  Messrs.  Cohen, Stark, Strauss and Solomon
     may be considered beneficial owners of any shares deemed to be beneficially
     owned by Ramius Capital. Messrs. Cohen, Stark, Strauss and Solomon disclaim
     beneficial ownership of these shares.

                                       10


                        EXECUTIVE OFFICERS OF THE COMPANY

         The  following  table sets forth the names,  ages and all positions and
offices with the Company held by the Company's present executive officers.

Name                      Age   Positions and Offices Presently Held
-----------------------   ---   -------------------------------------------
Melissa Payner             48   Chief Executive Officer and President

Patrick C. Barry           44   Chief Financial Officer and Chief Operating
                                Officer

Bradford Matson            49   Chief Marketing Officer

Martin Keane               42   Senior Vice President of E-Commerce

----------

         Following  is  information  with  respect  to the  Company's  executive
officers who are not also directors of the Company:

Patrick C. Barry served as an Executive  Vice President of the Company from July
1998 to September 2000 and has been the Company's Chief Financial  Officer since
August 1998. In September  2000,  Mr. Barry assumed the role of Chief  Operating
Officer and has served the Company in that capacity  since such time.  From June
1996 to July 1998, Mr. Barry served as the Chief Financial  Officer and the Vice
President  of  Operations  of Audible,  Inc.,  an Internet  commerce and content
provider.  From  March  1995 to June  1996,  Mr.  Barry was the Chief  Financial
Officer of Warner  Music  Enterprises,  a direct  marketing  subsidiary  of Time
Warner,  Inc.  From July 1993 to March 1995,  Mr. Barry served as  Controller of
Book-of-the-Month Club, a direct marketing subsidiary of Time Warner, Inc.

Bradford Matson has served as our Chief Marketing  Officer since September 2005.
Mr.  Matson,  was a marketing  executive  at Spiegel  Catalog from 1981 to 2003,
where he held various senior level positions, including Senior Vice President of
Advertising  and Brand  Communications  from  2001 to 2003,  Vice  President  of
Advertising  from 2000 to 2001 and Vice President of  Advertising  and Marketing
for Portfolio  SBUs from 1997 to 1999.  From 2004 to 2005,  Mr. Matson served as
Director of Marketing and Communications for the Steppenwolf Theatre Co.

Martin Keane served as the Company's Vice President of Product  Development  and
E-Commerce from January 1999 through  September 2004 when he assumed the role of
Senior Vice President of E-Commerce. From 1997 to 1999, Mr. Keane was the Design
Director for Music Boulevard, an E-Commerce site owned by N2K, Inc. From 1990 to
1997, Mr. Keane served as Regional  Manager for APCO Graphics,  an architectural
graphics company.

                             EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

Overview of Compensation Program

         The  Compensation  Committee  of the  Company's  Board of  Directors is
responsible for establishing and evaluating the Company's policies governing the
compensation  of its executive  officers and the Named Executive  Officers.  The
Compensation  Committee's goal is to ensure that the total  compensation paid to
each  of  the  Company's  Named  Executive  Officers  is  fair,  reasonable  and
competitive.

Compensation Objective

         The objectives of the Company's executive compensation programs are to:

    o    attract and retain talented and experienced management personnel;

    o    motivate and reward  members of  management  whose  knowledge,  skills,
         performance  and business  relationships  are critical to the Company's
         success; and

                                       11


    o    align the interests of the Company's  management  and  stockholders  by
         motivating  management  to  increase  stockholder  value and  rewarding
         management when stockholder value increases.

         The  Company's   executive   compensation   programs  are  designed  to
compensate  individual  management  personnel  based  on a  number  of  factors,
including:

    o    the individual's position and responsibilities within the Company;
    o    the overall importance of the individual's  responsibilities in helping
         the Company achieve  success;
    o    specific  tasks that the individual may be required to perform during a
         particular time period;
    o    the individual's skill set, experience and education;
    o    market  conditions,  as measured by (among other things)  feedback from
         recruiters  and the  Company's  knowledge of peer company  compensation
         policies;
    o    geographical  considerations,  including the cost of living  associated
         with New York City, where the Company's offices are located;
    o    advice from a national third party compensation firm;
    o    the  Company's  performance  in areas  for  which  the  individual  has
         responsibility; and
    o    the Company's overall performance.

Role of Executive Officers and Others in Compensation Decisions

         The  Compensation  Committee  makes all final decisions with respect to
the compensation  received by the Company's Named Executive Officers. It engages
in arm's length  negotiation and discussions  with Ms. Payner and Mr. Barry with
respect to each of their compensation  packages,  but deliberates  outside their
presence when making  decisions on such  matters.  In  considering  compensation
packages for other Named Executive Officers, the Compensation Committee solicits
recommendations  from Ms. Payner and Mr. Barry,  although final  decision-making
continues to be the responsibility of the Compensation Committee.

Setting Executive Compensation

         During  2006,  the  Compensation   Committee  retained  an  independent
compensation  consultant  to (i) assist with  respect to the  transition  in the
Company's general long-term equity incentive  compensation  policy from granting
options to granting restricted stock and/or deferred stock units and (ii) advise
the Company with respect to the equity portion of the compensation of Ms. Payner
and Mr.  Barry.  Based  in  part  on  these  recommendations,  the  Compensation
Committee  instituted  significant  changes to the  structure  of the  Company's
long-term equity incentive  compensation,  including the use of restricted stock
and  deferred  stock unit awards,  and the exchange of certain  out-of-the-money
stock  options  that had  previously  been  issued for new grants of  restricted
stock/and/or deferred stock units. These changes are discussed further below.

2006 Executive Compensation Components

         For the fiscal year ended December 31, 2006,  the principal  components
of compensation for the Named Executive Officers were:

    o    annual base salary;
    o    annual cash bonuses;
    o    cash bonuses paid upon the  completion  of the  Company's  financing in
         June 2006;
    o    cash bonuses paid to the Company's  Chief  Executive  Officer and Chief
         Operating  Officer to compensate  them for taxes due in connection with
         restricted stock grants;
    o    long-term equity incentive compensation; and
    o    other benefits.

         Base Salary

         Base salary is designed  to attract  and retain  experienced  executive
officers who can drive the  achievement of the Company's  goals.  Base salary is
intended to provide Named Executive  Officers with a predictable  amount of cash
flow that allows them to cover their day-to-day  living  expenses.  Initial base
salaries are primarily determined by arm's length negotiation with a prospective
employee. Increases to base salary are determined based on a variety of factors,
including

                                       12


individual performance, changes in role and/or responsibility and changes in the
competitive   market  environment   (including  other  potential   opportunities
available to existing  employees).  The Compensation  Committee reviews the base
salary for each executive officer on at least an annual basis.  During 2006, the
base salaries of Messrs. Barry and Keane, were increased pursuant to this review
process as further described in the footnotes to the Summary  Compensation Table
below.

         Annual Cash Bonuses

         The  Company's  annual cash bonus  program is a  discretionary  program
designed to reward Named Executive Officers after consideration of the Company's
overall financial results considering economic and business conditions affecting
the Company,  the  employee's  performance  and  contribution  to the  Company's
overall business  objectives and the prior year's bonus payment.  In determining
the  discretionary  bonuses for the Named Executive  Officers,  the Company took
into account  growth in net revenues and gross  margins as well as new customers
added. Also, in setting such bonuses,  the Company considered  negative factors,
including increased operating loss. The Compensation  Committee also factored in
the  equity  grants  that  Ms.  Payner  and Mr.  Barry  received  in  2006  when
determining  their  respective  bonuses.  Annual cash  bonuses  are  intended to
provide Named Executive Officers with immediate and liquid compensation at least
once  per  year  for  performance  during  the  previous  fiscal  year.  In some
instances,  employment  agreements  with a new hire may  include  minimum  bonus
amounts for the  employee's  first full fiscal year with the  Company.  In March
2007, annual cash bonuses were paid to each of the Named Executive  Officers for
the fiscal year ended  December 31, 2006, as further  described in the footnotes
to the Summary Compensation Table below. Although the Compensation Committee did
not utilize  formal bonus targets in  determining  these  amounts,  it is in the
process  of  formalizing  bonus  targets  for  2007  that  will be  based on the
achievement of specific levels of revenue growth and operating  profit (prior to
equity compensation expense).

         Financing Bonuses

         In June 2006,  the Company  completed an equity  financing  pursuant to
which it raised  approximately  $50 million and simplified its capital structure
by  eliminating  the  large  majority  of  outstanding   preferred   stock.  The
consummation  of a financing of this type had been a significant  corporate goal
and had required each of Ms. Payner and Mr. Barry to expend a significant amount
of  time  and   attention   while   continuing   to  handle   their   respective
responsibilities  for the  day-to-day  operations  of the  Company.  In order to
reward  them  for  achieving  this  goal,  the  Compensation  Committee  awarded
additional  discretionary  cash bonuses to each of them upon  completion  of the
transaction  based  on the  individual  efforts  of  each in  consummating  this
financing,  as further  described in the  footnotes to the Summary  Compensation
Table below.

         Tax Bonuses

         As described below, the Company has recently restructured its long-term
equity incentive compensation,  and, as part of that process, issued significant
restricted stock awards to Ms. Payner and Mr. Barry in November 2006 in exchange
for the  forfeiture of their rights to certain fully vested stock  options.  The
issuance of a restricted  stock award  results in taxable  compensation,  either
upon the vesting of the award or (if the  employee  so chooses) a Section  83(b)
election made within 30 days of grant. Because significant taxes would have been
due in  connection  with  these  restricted  stock  awards,  absent a cash bonus
granted in tandem  with the award,  Ms.  Payner and Mr.  Barry would most likely
have been  forced to  liquidate  a portion of their  stock  holdings in order to
generate  the cash  necessary  to pay these taxes.  The  Compensation  Committee
believed  that such sales of stock by Ms.  Payner and Mr.  Barry  would not have
been in the  Company's  best  interests  because:  (a) the sale of a significant
amount of stock in a short  period of time could  have had a negative  impact on
the trading price of the Company's common stock, given that it is thinly traded;
and (b) the sale of a  significant  number of shares by Ms.  Payner or Mr. Barry
would have defeated the purpose of the award,  which was to provide them with an
equity  grant  that  incentivized   long  term  growth  in  shareholder   value.
Accordingly,  the Compensation  Committee negotiated  provisions in Ms. Payner's
and Mr. Barry's employment agreements that required them to make a Section 83(b)
election with respect to the restricted stock awards, and then awarded them cash
bonuses  to cover  the tax  impact  of the  awards.  Such  bonuses  are  further
described in the footnotes to the Summary Compensation Table below.

         Long-Term Equity Incentive Compensation

         The Company awards long-term equity incentive awards to employees,
including the Named Executive Officers, as part of its total compensation
package. Long-term equity incentive awards are made pursuant to the Plan. These
awards are intended to align the interests of employees to the interests of the
Company's stockholders. The Compensation

                                       13


Committee  reviews and  approves the amount and type of each award to be granted
to each employee.  Generally, the Compensation Committee considers equity grants
annually at the time bonuses are set, although grants may be considered at other
times to  attract  employees,  to reward  performance  and/or to retain  current
employees.  The amount,  type and features of long-term equity incentive awards,
if any,  to be  awarded  to  each  employee  is  evaluated  by the  Compensation
Committee  based on a number of  factors,  including  the past  service  of such
employee  to the  Company,  the  present  and  potential  contributions  of such
employee to the Company's success, such employee's  then-current stock holdings,
years of service, position with the Company and other factors. Additionally, the
Compensation  Committee's  decision to award equity grants to Ms. Payner and Mr.
Barry in 2006 was  considered in setting the level of the annual cash bonus that
each  executive  received in 2006. The  Compensation  Committee does not apply a
formula  assigning  specific  weights to any of these  factors  when  making its
determination.

         Historically,   the  Company's   long-term   equity   incentive  awards
exclusively  took the form of options to acquire its common stock.  Stock option
awards provide the holder with the right to purchase shares of Common Stock at a
fixed exercise price for a period of up to ten years.  Stock options are granted
at a price not less than the  prevailing  market  value at the time of grant and
have realizable value only if the Company's stock price increases. Stock options
generally vest over a number of years.

         During  2006,  at the  recommendation  of an  independent  third  party
compensation  consultant,  the Compensation  Committee began to de-emphasize the
use of stock options  (although  they are still granted in some  circumstances),
and to begin to issue  equity  awards  in the form of  restricted  stock  and/or
deferred  stock  units.  This change in  emphasis  was driven  primarily  by the
continued  volatility of the trading price of the Company's  Common Stock.  As a
result of this  volatility,  a large number of stock  options had been issued at
exercise  prices  that were  significantly  out-of-the-money  and were no longer
providing  the intended  incentives  to the  recipients  thereof.  Additionally,
changes  in the  accounting  rules to  require  a charge  for  option  awards to
earnings upon grant,  had decreased the previous  advantages in awarding options
as the main equity component of our long-term  incentive program. In contrast to
stock options, restricted stock and deferred stock units retain some value, even
if the  trading  price of the Common  Stock  decreases  after the date of grant.
Restricted  stock awards  consist of awards for a specified  number of shares of
common stock.  Until the awards have vested,  they remain  subject to forfeiture
upon  termination of employment  and  restrictions  on transfer.  Deferred stock
units  represent  the right to receive  shares of Common Stock on a future date.
Until they  vest,  deferred  stock  units  remain  subject  to  forfeiture  upon
termination of employment.  Once vested,  the underlying  shares of Common Stock
are not  delivered  until a  specified  delivery  date.  The  advantage  of this
deferred  delivery is that no taxes (other than employment  taxes such as Social
Security and Medicare) are due until the stock is actually delivered.

         In  accordance  with this shift in emphasis away from stock options and
towards  restricted  stock and  deferred  stock  units,  the amended  employment
agreements  that the Company  entered into in 2006 with Ms. Payner and Mr. Barry
included  provisions  pursuant to which they each received  restricted stock and
deferred stock unit grants in exchange for the forfeiture of certain  out-of-the
money stock options. For more detail on these exchanges see the footnotes to the
Summary  Compensation  Table below.  In January 2007,  the Company  commenced an
offer to exchange  pursuant to which eligible  employees  (other than Ms. Payner
and Mr.  Barry) were  offered the  opportunity  to  exchange  stock  options for
restricted  stock and/or deferred stock units on similar terms.  Messrs.  Matson
and Keane, each participated in this offer to exchange.

         In  addition  to the  exchanges  discussed  above,  each  of the  Named
Executive  Officers was granted deferred stock units in 2006 as described in the
footnotes to the Summary Compensation Table below.

         Other Benefits

                  Retirement  Benefits.  The Company  maintains a 401(k) Plan in
which all full-time  employees,  including  the Named  Executive  Officers,  are
eligible to  participate.  The Company  provides this plan to help its employees
save some amount of their cash  compensation  for  retirement in a tax efficient
manner.  The Company  does not provide an option for its  employees to invest in
its stock in the plan, and does not provide matching contributions.

                  Health  and  Welfare   Benefits.   All  full-time   employees,
including the Named Executive Officers,  may participate in the Company's health
and welfare benefit programs, including medical, dental and vision care coverage
and disability insurance.  In addition, the Company's employment agreements with
Ms.  Payner and Mr.  Barry  require  it to  purchase,  on each of their  behalf,
additional disability and life insurance policies with premiums of up to $27,500
and

                                       14


$17,500  per year,  respectively.  The  Company is  currently  in the process of
purchasing  such policies,  and is also exploring the  possibility of purchasing
additional policies for the other Named Executive Officers.

                  Perquisites. The Compensation Committee's policy is to provide
limited  perquisites,  and it does  not  believe  these  perquisites  and  other
personal benefits constitute a material component of a Named Executive Officer's
compensation package. The most significant perquisite provided by the Company is
a $4,000  per month  housing  allowance  paid to Ms.  Payner to offset the costs
associated with the living expenses  associated with the Company's New York City
offices.

Policy with Respect to Employment Agreements

         The  Compensation  Committee's  policy is for the Company to enter into
employment  agreements with each of its Named Executive Officers for a number of
reasons,  including the following:

                  o    the  need  to  provide   severance   benefits   that  are
                       competitive  with  those  offered  by  other,   similarly
                       situated companies;

                  o    the belief that  severance  benefits  help to ensure that
                       management is not financially  motivated to frustrate the
                       execution  of a  change-in-control  transaction  for fear
                       that  their  personal  compensation  will  be  negatively
                       impacted as a result thereof;

                  o    the    ability    to    include    non-competition    and
                       non-solicitation  covenants in such employment agreements
                       in  order  to  reduce  the  risk  that  a key  member  of
                       management is recruited by a competitor;

                  o    the retention of Named Executive  Officers after a change
                       of   control   by   providing   that   enhanced   vesting
                       acceleration  on certain  equity  awards would  generally
                       only  occur  if  the  Named  Executive  Officer  remained
                       employed by the Company for 12 months  following a change
                       in control; and

                  o    the  increased   certainty   resulting  from   negotiated
                       employment  agreements reduces that distraction caused by
                       ongoing negotiations over compensation matters.

         The Company currently has employment  agreements with each of the Named
Executive  Officers,  which are described further under the caption  "Employment
Agreements" below.

Summary Compensation Table

         The following  table sets forth  information  for the fiscal year ended
December 31, 2006 concerning  compensation of (1) all individuals serving as our
principal  executive officer during the fiscal year ended December 31, 2006, (2)
all  individuals  serving as our principal  financial  officer during the fiscal
year ended December 31, 2006,  and (3) the two other  employees who were serving
as  executive  officers  as of December  31,  2006 and whose total  compensation
exceeded $100,000 (collectively, the "Named Executive Officers"):

                                       15


                           SUMMARY COMPENSATION TABLE



                                                                          STOCK          ALL OTHER
NAME AND PRINCIPAL                         SALARY          BONUS          AWARDS       COMPENSATION       TOTAL
POSITION                         YEAR        ($)            ($)          ($) (1)           ($)             ($)
----------------------------    ------   ----------     ----------     -----------     ------------    -----------
                                                                                      
Melissa Payner, President         2006   $  500,000     $  944,686(2)  $ 4,673,992(3)  $     48,655(4) $ 6,167,333
   and Chief Executive
   Officer

Patrick C. Barry,                 2006   $  325,000(5)  $  395,204(6)  $ 4,159,569(7)  $        590(8) $ 4,905,363
   Chief Operating Officer
   and Chief Financial
   Officer

Bradford Matson,                  2006   $  350,000     $   60,000(9)  $   330,000(10) $         --    $   740,000
   Chief Marketing Officer

Martin Keane,                     2006   $  196,923(11) $   45,000(12) $   264,000(13) $         --    $   529,000
   Senior Vice President of
   E-Commerce


(1)  For a  discussion  of the  assumptions  made in the  valuation of the Stock
     Awards and Option Awards, see Note 9 of the Notes to Financial  Statements,
     included  in our  annual  report on Form  10-K for the  fiscal  year  ended
     December 31, 2006, which accompanies this proxy statement.

(2)  Represents: (a) a bonus of $400,000 awarded in June 2006 in connection with
     the consummation of an equity financing; (b) a bonus of $150,000 awarded in
     March 2007 for the fiscal year ended  December  31, 2006 and (c) a bonus of
     $394,686  awarded in  November  2006 in order to cover  taxes  incurred  in
     connection  with the  grant of  restricted  stock  referred  to in note (3)
     below.  Does not  include a  $100,000  bonus  awarded in March 2006 for the
     fiscal year ended December 31, 2005.

(3)  Represents the value of the following  awards granted during the year ended
     December  31,  2006:  (a) 591,256  shares of  Restricted  Stock  granted in
     November 2006 in exchange for Ms. Payner  forfeiting  her rights to certain
     fully vested stock options that would have been  exercisable to purchase an
     aggregate of 1,665,220  shares of Common Stock;  (b) 126,904 Deferred Stock
     Units granted in November 2006 in exchange for Ms.  Payner  forfeiting  her
     rights to certain  unvested  options  that would have been  exercisable  to
     purchase an aggregate of 234,780 shares of Common Stock;  and (c) 4,201,832
     additional Deferred Stock Units granted in November 2006.

(4)  Represents  $48,000 in connection  with a housing  allowance and the amount
     paid in connection with life insurance premium.

(5)  Mr.  Barry's  annual salary was increased from $300,000 to $350,000 in July
     2006.

(6)  Represents: (a) a bonus of $200,000 awarded in June 2006 in connection with
     the consummation of an equity financing;  (b) a bonus of $72,000 awarded in
     March 2007 for the fiscal year ended  December 31, 2006; and (c) a bonus of
     $123,204  awarded in  November  2006 in order to cover  taxes  incurred  in
     connection  with the  grant of  restricted  stock  referred  to in note (7)
     below.  Does not  include a $50,000  bonus  awarded  in March  2006 for the
     fiscal year ended December 31, 2005.

(7)  Represents the value of the following  awards granted during the year ended
     December  31,  2006:  (a) 269,965  shares of  Restricted  Stock  granted in
     November  2006 in exchange for Mr. Barry  forfeiting  his rights to certain
     fully vested stock options that would have been  exercisable to purchase an
     aggregate of 853,238  shares of Common  Stock;  (b) 45,837  Deferred  Stock
     Units  granted in November  2006 in exchange for Mr. Barry  forfeiting  his
     rights to certain  unvested  options  that would have been  exercisable  to
     purchase an aggregate of 91,674 shares of Common  Stock;  and (c) 4,062,692
     additional Deferred Stock Units granted in November 2006.

                                       16


(8)  Represents the amount paid in connection with life insurance premium.

(9)  Represents  a bonus of $60,000  awarded  in March 2007 for the fiscal  year
     ended December 31, 2006.  Does not include a $20,000 bonus awarded in March
     2006 for the fiscal year ended December 31, 2005.

(10) Represents  the value of 375,000  Deferred  Stock Units granted in November
     2006.

(11) Mr.  Keane's  annual  salary was  increased  from  $190,000  to $220,000 in
     September 2006.

(12) Represents:  (a) a bonus of $20,000 awarded in June 2006 in connection with
     the consummation of an equity financing; and (b) a bonus of $25,000 awarded
     in March 2007 for the fiscal year ended December 31, 2006. Does not include
     a $25,000  bonus  awarded in March 2006 for the fiscal year ended  December
     31, 2005.

(13) Represents  the value of 300,000  Deferred  Stock Units granted in November
     2006.

Based on the fair value of equity awards granted to named executive  officers in
2006 and the base salary of the named executive officers, "Salary" accounted for
approximately  11% of the total  compensation of the named  executive  officers,
incentive compensation accounted for approximately 88% of the total compensation
of the named executive  officers and benefits  accounted for approximately 1% of
the total compensation of named executive officers. Because the value of certain
equity  awards  included  below is based on the FAS 123(R) value rather than the
fair value,  these percentages  cannot be derived using the amounts reflected in
the applicable table above.

  Grants of Plan-Based Awards

     The  following  table sets forth  information  concerning  each grant of an
award made during the fiscal year ended  December  31, 2006 to each of the Named
Executive Officers:

           GRANTS OF PLAN-BASED AWARDS -- YEAR ENDED DECEMBER 31, 2006



                                           STOCK
                                           AWARDS:          CLOSING      GRANT DATE
                                          NUMBER OF         MARKET       FAIR VALUE
                                          SHARES OF      PRICE ON THE   OF STOCK AND
                                          STOCK OR          DATE OF        OPTION
NAME                    GRANT DATE      UNITS (#)(1)     GRANT ($/sh)    AWARDS ($)
-----------------   -----------------   ------------     ------------   ------------
                                                            
Melissa Payner      November 13, 2006        591,256(2)  $       0.95   $    561,693
                    November 13, 2006        126,904(3)  $       0.95   $    120,559
                    November 13, 2006      4,201,832(4)  $       0.95   $  3,991,740

Patrick C. Barry    November 13, 2006        269,965(5)  $       0.95   $    256,467
                    November 13, 2006         45,387(6)  $       0.95   $     43,545
                    November 13, 2006      4,062,692(7)  $       0.95   $  3,859,557

Bradford Matson     November 30, 2006        375,000(8)  $       0.88   $    330,000

Martin Keane        November 30, 2006        300,000(9)  $       0.88   $    264,000


(1)  All grants were made pursuant to the Plan.

                                       17


(2)  Represents  shares of  restricted  stock granted in exchange for Ms. Payner
     forfeiting her rights to certain fully vested stock options that would have
     been  exercisable  to purchase an aggregate  of 1,665,220  shares of Common
     Stock. Such shares vested in full on January 1, 2007.

(3)  Represents  Deferred  Stock  Units  granted  in  exchange  for  Ms.  Payner
     forfeiting  her rights to  certain  unvested  options  that would have been
     exercisable  to purchase an  aggregate of 234,780  shares of Common  Stock.
     Such  Deferred  Stock  Units vest in eight  equal  quarterly  installments,
     beginning on October 1, 2006.

(4)  Represents Deferred Stock Units, which vest as follows:  (i) one-third vest
     in four equal  quarterly  installments  commencing on October 1, 2006, (ii)
     one-third vest in eight equal quarterly installments  commencing on October
     1, 2006 and (iii)  one-third  vest in twelve equal  quarterly  installments
     commencing on October 1, 2006.

(5)  Represents  shares of  restricted  stock  granted in exchange for Mr. Barry
     forfeiting his rights to certain fully vested stock options that would have
     been  exercisable  to purchase  an  aggregate  of 853,238  shares of Common
     Stock. Such shares vested in full on January 1, 2007.

(6)  Represents   Deferred  Stock  Units  granted  in  exchange  for  Mr.  Barry
     forfeiting  his rights to  certain  unvested  options  that would have been
     exercisable to purchase an aggregate of 91,674 shares of Common Stock. Such
     Deferred Stock Units vest in eight equal quarterly installments,  beginning
     on October 1, 2006.

(7)  Represents Deferred Stock Units, which vest as follows:  (i) one-third vest
     in four equal  quarterly  installments  commencing on October 1, 2006, (ii)
     one-third vest in eight equal quarterly installments  commencing on October
     1, 2006 and (iii)  one-third  vest in twelve equal  quarterly  installments
     commencing on October 1, 2006.

(8)  Represents Deferred Stock Units, which vest as follows:  (i) one-third vest
     in four equal quarterly  installments  commencing on December 1, 2006, (ii)
     one-third vest in eight equal quarterly installments commencing on December
     1, 2006 and (iii)  one-third  vest in twelve equal  quarterly  installments
     commencing on December 1, 2006.

(9)  Represents Deferred Stock Units, which vest as follows:  (i) one-third vest
     in four equal quarterly  installments  commencing on December 1, 2006, (ii)
     one-third vest in eight equal quarterly installments commencing on December
     1, 2006 and (iii)  one-third  vest in twelve equal  quarterly  installments
     commencing on December 1, 2006.

Employment Agreements

         MELISSA PAYNER

         On November 14, 2006, the Company  entered into a thirty-six (36) month
employment  agreement (the "Payner Agreement") with Melissa Payner providing for
her continued  service as its Chief Executive  Officer and a member of our Board
of Directors. The Payner Agreement was effective as of July 1, 2006 and replaced
Ms. Payner's prior  employment  agreement,  which would have expired on March 1,
2007.  Under the Payner  Agreement,  Ms.  Payner is  entitled  to an annual base
salary  of  $500,000,  subject  to  increases  in  the  sole  discretion  of the
Compensation  Committee.  She is also eligible to receive an annual  performance
bonus based upon the  achievement  of certain  targets to be set for each fiscal
year by the Compensation Committee in its sole discretion.  The Payner Agreement
provided for the grant to Ms. Payner of: (i) a restricted  stock award under the
Plan for  591,256  shares of Common  Stock,  plus a cash bonus of  approximately
$394,686  intended  to  compensate  her for the  income  taxes  payable  on such
restricted  stock award,  in exchange  for Ms.  Payner  forfeiting  her right to
certain  fully vested and  out-of-the-money  stock  options that would have been
exercisable to purchase an aggregate of 1,665,220 shares of Common Stock, (ii) a
deferred stock unit award under the Plan for and

                                       18


representing  126,904  underlying  shares of Common  Stock,  in exchange for Ms.
Payner  forfeiting  her right to certain  unvested  and  out-of-the-money  stock
options  that would have been  exercisable  to purchase an  aggregate of 234,780
shares  of  Common  Stock,  and  (iii)  subject  to the  approval  of  the  Plan
Amendments,  a deferred  stock unit  award  under the Plan for and  representing
4,201,832  shares of Common Stock.  The foregoing  equity awards,  together with
stock options  previously granted to Ms. Payner,  represent  approximately 4% of
the Company's  equity,  inclusive of management equity awards and stock options.
The  restricted  stock award  referred to in the foregoing  clause (i) vested in
full on January 1, 2007. A portion of the deferred stock unit awards referred to
in the foregoing  clauses (ii) and (iii) vest over a one-year  period,  with the
remainder  vesting  over  either a two or three  year  period.  If Ms.  Payner's
employment is terminated  without cause (as defined in the Payner  Agreement) or
through a constructive  termination  (as defined in the Payner  Agreement),  all
equity benefits  previously granted,  including stock options,  restricted stock
awards and  deferred  stock unit awards  shall be deemed  fully vested as of the
date of  termination,  and she would be  entitled  to  receive  her base  salary
through the date of termination, plus unreimbursed business expenses and bonuses
that have been earned and awarded but not yet paid, as well as her  then-current
base salary for a period of twelve (12) months from the date of termination  and
the  reimbursement of the cost of maintaining (or the Company shall maintain) in
effect the medical and dental insurance,  disability and hospitalization  plans,
and life  insurance  policies in which Ms. Payner  participates  for a period of
one-year from the date of termination.

         In the  event  of a  change  of  control  (as  defined  in  the  Payner
Agreement), any unvested stock options,  restricted stock awards and one-half of
any deferred stock unit awards granted to Ms. Payner which are outstanding as of
the date of the  change of  control  and have not yet vested  (the  "Payner  COC
Unvested  DSUs")  shall be deemed  fully  vested as of the date of the change of
control.  The  remaining  one-half of the Payner COC Unvested DSUs shall vest on
the  earliest to occur of: (a) the  scheduled  vesting  date and (b) twelve (12)
months  from the date of the change of  control.  In the event  that Ms.  Payner
would be subject to tax under Section 4999 of the Internal Revenue Code of 1986,
as amended (the "Code"),  the payments to her under the Payner Agreement will be
reduced to the maximum  amount that she could  receive  without being subject to
such tax.

         The  Payner  Agreement  provides  Ms.  Payner  with a  monthly  housing
allowance of $4,000 and an annual  allowance of  approximately  $27,500 for life
insurance  and  supplemental  disability  insurance.  Ms.  Payner is  subject to
certain  covenants  under the  Payner  Agreement,  including  a  non-competition
covenant  covering  the  term of her  employment  and an  additional  period  of
eighteen (18) months thereafter.

         PATRICK C. BARRY

         On  November  14,  2006,  we  entered  into  a  thirty-six  (36)  month
employment agreement (the "Barry Agreement") with Patrick C. Barry providing for
Mr. Barry's continued service as our Chief Operating Officer and Chief Financial
Officer.  The Barry  Agreement was effective as of July 1, 2006 and replaced his
prior one-year evergreen employment  agreement.  Under the Barry Agreement,  Mr.
Barry is entitled to an annual base salary of $350,000,  subject to increases in
the sole discretion of the Compensation Committee. Mr. Barry is also eligible to
receive  an annual  performance  bonus  based  upon the  achievement  of certain
targets to be set for each fiscal year by the Compensation Committee in its sole
discretion.  The Barry  Agreement  provided for the grant to Mr. Barry of: (i) a
restricted stock award under the Plan for 269,965 shares of Common Stock, plus a
cash bonus of approximately  $123,204  intended to compensate him for the income
taxes  payable  on such  restricted  stock  award,  in  exchange  for Mr.  Barry
forfeiting his right to certain fully vested and out-of-the-money  stock options
that would have been  exercisable  to purchase an aggregate of 853,238 shares of
Common  Stock,  (ii) a  deferred  stock  unit  award  under  the  Plan  for  and
representing 45,837 underlying shares of Common Stock, in exchange for Mr. Barry
forfeiting his right to certain unvested and out-of-the-money stock options that
would have been  exercisable to purchase an aggregate of 91,674 shares of Common
Stock,  and (iii)  subject to the  approval of the Plan  Amendments,  a deferred
stock unit award under the Plan for and representing  4,062,692 shares of Common
Stock.  The foregoing  equity  awards,  together  with stock options  previously
granted  to Mr.  Barry,  represent  approximately  4% of the  Company's  equity,
inclusive of management  equity awards and stock options.  The restricted  stock
award referred to in the foregoing clause (i) vested in full on January 1, 2007.
A portion of the deferred stock unit awards referred to in the foregoing clauses
(ii) and (iii) vest over a one-year  period,  with the  remainder  vesting  over
either a two or three year  period.  If Mr.  Barry's  employment  is  terminated
without  cause (as  defined in the Barry  Agreement)  or through a  constructive
termination (as defined in the Barry Agreement),  all equity benefits previously
granted,  including  stock options,  restricted  stock awards and deferred stock
unit awards shall be deemed fully vested as of the date of  termination,  and he
would be entitled to receive  his base salary  through the date of  termination,
plus  unreimbursed  business  expenses  and  bonuses  that have been  earned and
awarded but not yet paid, as well as his  then-current  base salary for a period
of

                                       19


nine (9) months from the date of termination and the  reimbursement  of the cost
of maintaining  (or the Company shall maintain) in effect the medical and dental
insurance,  disability and hospitalization plans, and life insurance policies in
which  Mr.  Barry  participates  for a  period  of  one-year  from  the  date of
termination.

         In  the  event  of a  change  of  control  (as  defined  in  the  Barry
Agreement), any unvested stock options,  restricted stock awards and one-half of
any deferred stock unit awards granted to Mr. Barry which are  outstanding as of
the date of the  change of  control  and have not yet  vested  (the  "Barry  COC
Unvested  DSUs")  shall be deemed  fully  vested as of the date of the change of
control. The remaining one-half of the Barry COC Unvested DSUs shall vest on the
earliest to occur of: (a) the scheduled  vesting date and (b) twelve (12) months
from the date of the change of  control.  In the event that Mr.  Barry  would be
subject to tax under  Section  4999 of the Code,  the  payments to him under the
Barry  Agreement  will be reduced to the maximum  amount  that he could  receive
without being subject to such tax.

         The Barry  Agreement  contains  an annual  allowance  of  approximately
$17,500 for life insurance and supplemental  disability insurance.  Mr. Barry is
subject  to  certain   covenants   under  the  Barry   Agreement,   including  a
non-competition  covenant  covering the term of his employment and an additional
period of eighteen (18) months thereafter.

         BRADFORD MATSON

         In September  2005,  the Company  entered into an Employment  Agreement
with  Bradford  Matson (the  "Matson  Agreement").  Pursuant to the terms of the
Matson  Agreement,  the Company retained the services of Mr. Matson as the Chief
Marketing  Officer of the  Company for a term of  approximately  three years and
agreed to pay him a base salary of $350,000 per year  (subject to  discretionary
annual increases). The Matson Agreement provided that Mr. Matson was entitled to
receive a minimum bonus of $50,000 for the year ended  December 31, 2006,  and a
discretionary  bonus for all other years of the agreement.  Mr.  Matson's actual
bonus  for the year  ended  December  31,  2006  was  $60,000.  Pursuant  to the
Employment Agreement,  the Company also paid for certain relocation expenses and
allowances in 2005. In addition,  pursuant to the terms of the Matson Agreement,
Mr. Matson was issued options to purchase 400,000 shares of the Company's Common
Stock (the "Options") under the Plan. In February 2007, Mr. Matson exchanged the
Options for 51,682  shares of  restricted  stock (which vest in full in February
2008) and 185,067  deferred  stock  units (a portion of which vest in  quarterly
installments  over  two  years,  and  a  portion  of  which  vest  in  quarterly
installments  over three years)  pursuant to the terms of the Company's Offer to
Exchange,  dated January 25, 2007. Under the terms of the Employment  Agreement,
if Mr. Matson is terminated  without cause or constructively  terminated,  he is
entitled to severance payments equal to six months of his base salary.

         MARTIN KEANE

         The Company is party to an employment  agreement with Martin Keane that
was  originally  entered into in January  2002,  and was amended in August 2005,
with such amendment being effective as of January 2005 (the "Keane  Agreement").
As amended,  the Keane Agreement (which expires in June 2008),  provides that if
Mr.  Keane is  terminated  without  cause or  constructively  terminated,  he is
entitled  to  severance  payments  equal to six  months of his base  salary.  In
addition,  if the Keane Agreement is terminated  under such  circumstances,  the
Company is required to maintain in effect,  or  reimburse  Keane for the cost of
maintaining, the medical and dental insurance and disability and hospitalization
plans  of the  Company  that  Keane  participates  in as of  the  date  of  such
termination for a period of one year from the date of termination.

Outstanding Equity Awards at Fiscal Year End

         The following table sets forth information  concerning  exercisable and
unexercised  options  and  stock  that  has not  vested  for  each of the  Named
Executive Officers that is outstanding as of December 31, 2006:

                                       20


        OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END -- DECEMBER 31, 2006



                                               OPTION AWARDS                                  STOCK AWARDS
                      --------------------------------------------------------------  ----------------------------
                                                                                                        MARKET
                        NUMBER OF          NUMBER OF                                    NUMBER OF      VALUE OF
                        SECURITIES        SECURITIES                                    SHARES OR      SHARES OR
                        UNDERLYING        UNDERLYING                                    UNITS OF       UNITS OF
                       UNEXERCISED        UNEXERCISED      OPTION                      STOCK THAT     STOCK THAT
                         OPTIONS            OPTIONS       EXERCISE         OPTION       HAVE NOT       HAVE NOT
                           (#)               (#)            PRICE        EXPIRATION      VESTED         VESTED
NAME                   EXERCISABLE       UNEXERCISABLE       ($)           DATE            (#)            ($)
--------------------  -------------      -------------  -------------  -------------  -------------  -------------
                                                                                   
Melissa Payner               87,499(1)         112,501  $        1.26      3/23/2015             --             --
                             83,333(2)         166,667  $        1.20    12/27/20015             --             --
                                                                                            591,256  $     756,808
                                                                                            126,904  $     162,437
                                                                                          4,201,833  $   5,378,346

Patrick C. Barry          1,000,000(3)              --  $        0.91     12/26/2012             --             --
                             43,749(1)          56,251  $        1.26      3/23/2015             --             --
                             66,666(2)         133,334  $        1.20     12/27/2015             --             --
                                                                                            269,965  $     345,555
                                                                                             45,837  $      58,671
                                                                                          4,062,693  $   5,200,248

Bradford Matson             166,880(4)         233,120  $        1.69      9/19/2015             --             --
                             33,333(2)          66,667  $        1.20     12/27/2015             --             --
                                                                                            375,000  $     480,000

Martin Keane                 25,000(5)              --  $       15.09      1/22/2009             --             --
                              5,000(6)              --  $        9.28      5/31/2009             --             --
                             20,000(7)              --  $        9.19      8/31/2009             --             --
                             20,000(8)              --  $       11.22     12/22/2009             --             --
                             30,000(9)              --  $        2.78     10/12/2010             --             --
                            300,000(3)              --  $        0.91     12/26/2012             --             --
                             21,873(11)         28,127  $        1.26      3/23/2015             --             --
                              6,249(10)         13,751  $        1.54      9/30/2015             --             --
                                                                                            300,000  $     384,000


(1)  The  options  vested at a rate of 2.778% per month for 36 months  beginning
     3/23/2003.
(2)  The  options  vested at a rate of 2.778% per month for 36 months  beginning
     12/27/2005.
(3)  The  options  vested at a rate of 2.778% per month for 36 months  beginning
     12/26/2002.
(4)  The options  vested at a rate of 2.778% per month for 36 months,  beginning
     9/19/2005 after six months.
(5)  The options  vested at a rate of 2.083% per month for 48 months,  beginning
     1/22/1999 after six months.
(6)  The options  vested at a rate of 2.083% per month for 48 months,  beginning
     5/31/1999 after six months.
(7)  The options  vested at a rate of 2.083% per month for 48 months,  beginning
     8/31/1999 after six months.
(8)  The options  vested at a rate of 2.083% per month for 48 months,  beginning
     12/22/1999 after six months.
(9)  The options  vested at a rate of 2.778% per month for 36 months,  beginning
     10/12/2000 after six months.
(10) The  options  vested at a rate of 2.083% per month for 48 months  beginning
     9/30/2005.
(11) The  options  vested at a rate of 2.083% per month for 48 months  beginning
     3/23/2005.

Option Exercises and Stock Vested

         During  the  fiscal  year  ended  December  31,  2006 none of the Named
Executive  Officers  exercised  any options or held any stock awards that vested
during such fiscal year.

                                       21


Potential Payments Upon Termination or Change-in-Control

         We have  entered  into  agreements  that  will  require  us to  provide
compensation  to the Named  Executive  Officers in the event of a termination of
employment  or a change in  control  of us. See  "Employment  Agreements"  for a
description of such agreements. The amount of compensation payable to each Named
Executive  Officer in each  situation  is listed in the tables  below,  if their
employment were to have been terminated as of December 31, 2006.

         The following table describes and quantifies the estimated payments and
benefits that would be provided upon  termination  or a change in control of the
Company as of December  31, 2006 for Melissa  Payner,  our  President  and Chief
Executive Officer:



                                                                             TERMINATION
                                                     ------------------------------------------------------------
                                                       EMPLOYMENT     EMPLOYMENT
                                                       AGREEMENT     AGREEMENT NO                                   CHANGE IN
BENEFITS AND PAYMENTS                                SEVERANCE (1)   SEVERANCE (2)       DEATH        DISABILITY    CONTROL (3)
---------------------------------------------------  -------------   -------------   -------------  -------------  -------------
                                                                                                    
Base Salary                                          $     500,000   $          --   $          --  $          --  $          --
Stock Options (Accelerated Vesting)(4)                      15,583              --              --             --          7,792
Restricted Stock (Accelerated Vesting)(4)                  756,808              --              --             --        378,404
Deferred Stock Units (Accelerated Vesting)(4)            5,109,427              --              --             --      2,554,714
Life Insurance Proceeds(5)                                      --              --         500,000             --             --
Insurance Premiums (Life, Health and Disability)(6)         14,815              --              --             --             --
                                                     -------------   -------------   -------------  -------------  -------------
   Total                                             $   6,396,633   $          --   $     500,000  $          --  $   2,940,909


--------------
(1)  Ms. Payner's employment  agreement provides her with the severance payments
     upon (1)  termination of employment by the Company  without "Cause" and (2)
     termination  of  employment  by Ms.  Payner as a result of a  "Constructive
     Termination."

     Under the Payner  Agreement:  (a)  "Cause"  shall be deemed to occur if Ms.
     Payner (i) has been  convicted of a felony or any serious  crime  involving
     moral  turpitude,   or  engaged  in  materially  fraudulent  or  materially
     dishonest  actions in connection  with the  performance of her duties under
     the Payner  Agreement,  (ii) has willfully and materially failed to perform
     her  reasonably  assigned  duties  under the  Payner  Agreement,  (iii) has
     breached the terms and  provisions of the Payner  Agreement in any material
     respect  or (iv) has  failed  to comply in any  material  respect  with the
     Company's  written  policies  of conduct  of which she had  actual  notice,
     including with respect to trading in securities (subject to a 20-day notice
     period  and  opportunity  to  cure  in the  case of an  event  of the  type
     described in clauses (ii)-(iv)); and (b) a "Constructive Termination" shall
     be deemed to have  occurred  upon (i) the  removal of Ms.  Payner  from her
     position  as Chief  Executive  Officer of the  Company,  (ii) the  material
     breach by the  Company  of the Payner  Agreement,  including  any  material
     diminution  in the nature or scope of the  authorities,  powers,  functions
     duties or  responsibilities  of Ms. Payner as Chief Executive Officer and a
     senior executive  officer of the Company (or to the extent that the Company
     becomes a division  or  subsidiary  of  another  entity,  the  authorities,
     powers,  functions,  duties  or  responsibilities  of the  Chief  Executive
     Officer or senior executive officer of such division or subsidiary (subject
     to a 30-day notice period and opportunity to cure).

     Receipt of  severance  benefits is subject to Ms.  Payner's  execution of a
     mutual release reasonably acceptable to the Company and Ms. Payner.

(2)  This  column  covers  termination  of Ms.  Payner's  employment  under  her
     employment  agreement  under any  circumstances  not  described in note (1)
     above.

(3)  Under the Payner Agreement,  a "Change in Control" shall be deemed to occur
     upon:

                                       22


         (1)  the  acquisition  by any  individual,  entity or group (within the
              meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange
              Act of 1934,  as amended  (the  "Exchange  Act")) (a  "Person") of
              beneficial ownership (within the meaning of Rule 13d-3 promulgated
              under the Exchange Act) of fifty percent (50%) or more (on a fully
              diluted basis) of either (A) the then outstanding shares of common
              stock of the Company,  taking into account as outstanding for this
              purpose such common stock issuable upon the exercise of options or
              warrants,  the  conversion of  convertible  stock or debt, and the
              exercise of any similar  right to acquire  such common  stock (the
              "Outstanding  Company  Common  Stock") or (B) the combined  voting
              power of the then  outstanding  voting  securities  of the Company
              entitled  to vote  generally  in the  election of  directors  (the
              "Outstanding Company Voting Securities"),  provided, however, that
              for purposes of the Payner Agreement,  the following  acquisitions
              shall not constitute a Change of Control:  (I) any  acquisition by
              the Company or any affiliate, (ii) any acquisition by any employee
              benefit  plan  sponsored  or  maintained  by  the  Company  or any
              affiliate,  (III) any acquisition by Soros or (IV) any acquisition
              which complies with clauses (A), (B) and (C) of clause (5) below;

         (2)  individuals who, on the date of the Payner  Agreement,  constitute
              the Board  (the  "Incumbent  Directors")  cease for any  reason to
              constitute  at least a majority  of the Board,  provided  that any
              person becoming a director subsequent to such date, whose election
              or  nomination  for  election  was  approved by a vote of at least
              two-thirds of the Incumbent Directors then on the Board (either by
              a  specific  vote or by  approval  of the proxy  statement  of the
              Company in which such person is named as a nominee  for  director,
              without  written   objection  to  such  nomination)  shall  be  an
              Incumbent  Director,   provided,   however,   that  no  individual
              initially  elected or  nominated as a director of the Company as a
              result of an actual or threatened election contest with respect to
              directors  or as a  result  of  any  other  actual  or  threatened
              solicitation  of proxies or consents by or on behalf of any person
              other than the Board shall be deemed to be an Incumbent Director;

         (3)  the dissolution or liquidation of the Company; or

         (4)  the sale of all or substantially  all of the business or assets of
              the Company;

         (5)  the  consummation  of a  merger,  consolidation,  statutory  share
              exchange or similar form of corporate  transaction  involving  the
              Company that requires the approval of the Company's  stockholders,
              whether for such  transaction or the issuance of securities in the
              transaction  (a  "Business   Combination"),   unless   immediately
              following such Business  Combination:  (A) more than fifty percent
              (50%) of the total voting power of (x) the  corporation  resulting
              from such Business Combination (the "Surviving  Corporation"),  or
              (y) if applicable,  the ultimate parent  corporation that directly
              or  indirectly  has  beneficial  ownership  of  sufficient  voting
              securities  eligible to elect a majority of the  directors  of the
              Surviving Corporation (the "Parent  Corporation"),  is represented
              by the Outstanding Company Voting Securities that were outstanding
              immediately prior to such Business Combination (or, if applicable,
              is represented by shares into which the Outstanding Company Voting
              Securities were converted pursuant to such Business  Combination),
              and  such  voting   power   among  the   holders   thereof  is  in
              substantially  the  same  proportion  as the  voting  power of the
              Company's Voting Securities among the holders thereof  immediately
              prior to the Business Combination,  (B) no person or entity (other
              than Soros or any employee benefit plan sponsored or maintained by
              the  Surviving  Corporation  or  the  Parent  Corporation),  is or
              becomes the beneficial  owner,  directly or indirectly,  of thirty
              percent (30%) or more of the total voting power of the outstanding
              voting  securities  eligible  to  elect  directors  of the  Parent
              Corporation (or, if there is no Parent Corporation,  the Surviving
              Corporation)   following   the   consummation   of  the   Business
              Combination were Board members at the time of the Board's approval
              of the  execution  of the  initial  agreement  providing  for such
              Business Combination.

(4)  Pursuant to the Payner Agreement: (a) all unvested stock options,  deferred
     stock units and shares of restricted  stock granted to Ms. Payner vest upon
     a termination without "Cause" or a "Constructive  Termination;  and (b) all
     stock  options,  restricted  stock and one half of any deferred stock units
     and granted to Payner which are  outstanding  as of the date of a Change of
     Control and have not yet vested ("COC Unvested  Awards") shall be deemed to
     be fully vested as of that date,  and (subject to certain tax  limitations)
     the  remaining  one  half  of the COC  Unvested  Awards  shall  vest on the
     earliest to occur of (x) the scheduled vesting date and (y) twelve (12)

                                       23


     months from the date of such Change of Control,  subject,  in each case, to
     Ms.  Payner's  continued  employment with the Company on such dates and (z)
     Ms.  Payner's   Constructive   Termination  or  termination  without  Cause
     following such Change of Control.

     The dollar values in the table assume that the benefit of  acceleration  of
     the options,  deferred stock units and restricted  stock equals the closing
     sale price of the Common Stock on December 31, 2006 $1.28 multiplied by the
     number of shares of Common Stock subject to unvested  deferred  stock units
     held by Ms. Payner at December 31, 2006.

(5)  The life  insurance  proceeds  represent the  aggregate  face value of life
     insurance  policies for which we pay the premiums and Ms. Payner designates
     the  beneficiary.  The  payments are  actually  paid by the life  insurance
     company in a lump sum.  In  addition,  the Payner  Agreement  requires  the
     Company to purchase on Ms. Payner's behalf  additional  disability and life
     insurance with premiums up to $27,500 per year. The Company is currently in
     the process of purchasing such policies.  Because such policies were not in
     place as of December 31, 2006, they are not included in the above table.

(6)  These premiums are paid by us when due for one year after termination.  The
     numbers in the table are based on the premiums paid in fiscal 2006.

         The following table describes and quantifies the estimated payments and
benefits that would be provided upon  termination  or a change in control of the
Company as of  December  31,  2006 for  Patrick C.  Barry,  our Chief  Operating
Officer and Chief Financial Officer:



                                                                             TERMINATION
                                                     ----------------------------------------------------------
                                                       EMPLOYMENT     EMPLOYMENT
                                                       AGREEMENT      AGREEMENT                                      CHANGE
                                                       SEVERANCE    NO SEVERANCE                                   IN CONTROL
BENEFITS AND PAYMENTS                                     (1)            (2)           DEATH       DISABILITY         (3)
---------------------------------------------------  -------------  -------------  -------------  -------------  -------------
                                                                                                  
Base Salary                                          $     262,500  $         --   $          --  $          --  $          --
Stock Options (Accelerated Vesting) (4)                     11,792            --              --             --          5,896
Restricted Stock (Accelerated Vesting) (4)                 328,278            --              --             --        164,139
Deferred Stock Units (Accelerated Vesting)(4)            4,940,233            --              --             --      2,470,117
Life Insurance Proceeds (5)                                     --            --         500,000             --             --
Insurance Premiums (Life, Health and Disability)(6)         14,750            --              --             --             --
                                                     -------------  -------------  -------------  -------------  -------------
   Total                                             $   5,557,553  $         --   $     500,000  $          --  $   2,640,151


(1)  Mr. Barry's  employment  agreement provides him with the severance payments
     upon (1)  termination of employment by the Company  without "Cause" and (2)
     termination  of  employment  by Mr.  Barry as a result  of a  "Constructive
     Termination."

     Under  the Barry  Agreement:  (a)  "Cause"  shall be deemed to occur if Mr.
     Barry (i) has been  convicted  of a felony or any serious  crime  involving
     moral  turpitude,   or  engaged  in  materially  fraudulent  or  materially
     dishonest  actions in connection  with the  performance of his duties under
     the Barry  Agreement,  (ii) has willfully and materially  failed to perform
     his  reasonably  assigned  duties  under  the  Barry  Agreement,  (iii) has
     breached the terms and  provisions  of the Barry  Agreement in any material
     respect  or (iv) has  failed  to comply in any  material  respect  with the
     Company's  written  policies  of  conduct  of which he had  actual  notice,
     including with respect to trading in securities (subject to a 20-day notice
     period  and  opportunity  to  cure  in the  case of an  event  of the  type
     described in clauses (ii)-(iv)); and (b) a "Constructive Termination" shall
     be deemed to have  occurred  upon (i) the  removal  of Mr.  Barry  from his
     positions as Chief  Operating  Officer and Chief  Financial  Officer of the
     Company (it being understood that the removal of Mr. Barry from either such
     position  shall  not be  deemed  a  "Constructive  Termination"),  (ii) the
     material  breach by the  Company  of the  Barry  Agreement,  including  any
     material  diminution  in the  nature or scope of the  authorities,  powers,
     functions  duties  or  responsibilities  of Mr.  Barry as  Chief  Operating
     Officer and Chief Financial  Officer and a senior executive  officer of the
     Company (or to the extent that the Company becomes a division or subsidiary
     of  another  entity,  the  authorities,   powers,   functions,   duties  or
     responsibilities of the Chief Operating Officer and Chief Financial Officer
     or senior  executive  officer of such division or subsidiary  (subject to a
     30-day notice period and opportunity to cure).

                                       24


     Receipt of  severance  benefits is subject to Mr.  Barry's  execution  of a
     mutual release reasonably acceptable to the Company and Mr. Barry.

(2)  This  column  covers  termination  of  Mr.  Barry's  employment  under  his
     employment  agreement  under any  circumstances  not  described in note (1)
     above.

(3)  The  definition  of  "Change  of  Control"  under  the Barry  Agreement  is
     substantially  the same as the  definition  of such term  under the  Payner
     Agreement.

(4)  Pursuant to the Barry Agreement: (a) all unvested stock options, restricted
     stock and deferred stock units granted to Mr. Barry vest upon a termination
     without "Cause" or a "Constructive Termination;  and (b) all unvested stock
     options and all  restricted  stock and one half of any deferred stock units
     granted  to Barry  which  are  outstanding  as of the  date of a Change  of
     Control and have not yet vested ("COC Unvested DSUs") shall be deemed to be
     fully vested as of that date, and (subject to certain tax  limitations) the
     remaining  one half of the COC Unvested  DSUs shall vest on the earliest to
     occur of (x) the scheduled vesting date and (y) twelve (12) months from the
     date of such  Change of  Control,  subject,  in each case,  to Mr.  Barry's
     continued  employment  with the  Company on such dates and (z) Mr.  Barry's
     Constructive Termination or termination without Cause following such Change
     of Control.

     The dollar values in the table assume that: (a) the benefit of acceleration
     of stock options equals the  difference  between the closing sales price of
     the Common Stock on December 31, 2006 ($1.28) and the exercise price of the
     unvested  options,  multiplied  by the  number of  shares  of Common  Stock
     underlying  the  unvested  stock  options held by Mr. Barry at December 31,
     2006;  and (b) the  benefit of  acceleration  of the  restricted  stock and
     deferred  stock units  equals the closing sale price of the Common Stock on
     December  31,  2006  ($1.28)  multiplied  by the number of shares of Common
     Stock  subject to unvested  shares of restricted  stock and deferred  stock
     units held by Mr. Barry at December 31, 2006.

(5)  The life  insurance  proceeds  represent the  aggregate  face value of life
     insurance  policies for which we pay the premiums and Mr. Barry  designates
     the  beneficiary.  The  payments are  actually  paid by the life  insurance
     company in a lump sum.

     In addition,  the Barry  Agreement  requires the Company to purchase on Mr.
     Barry's behalf additional disability and life insurance with premiums up to
     $17,500 per year.  The Company is  currently  in the process of  purchasing
     such  policies.  Because such policies were not in place as of December 31,
     2006, they are not included in the above table.

(6)  These premiums are paid by us when due for one year after termination.  The
     numbers in the table are based on the premiums paid in fiscal 2006.

         The following table describes and quantifies the estimated payments and
benefits that would be provided upon termination or a change in control of us as
of December 31, 2006 for Bradford Matson, our Chief Marketing Officer:



                                                                             TERMINATION
                                                     ----------------------------------------------------------
                                                       EMPLOYMENT     EMPLOYMENT
                                                       AGREEMENT      AGREEMENT                                      CHANGE
                                                       SEVERANCE    NO SEVERANCE                                   IN CONTROL
BENEFITS AND PAYMENTS                                     (1)            (2)           DEATH       DISABILITY         (3)
---------------------------------------------------  -------------  -------------  -------------  -------------  -------------
                                                                                                  
Base Salary                                          $     175,000  $          --  $          --  $          --  $          --
Stock Options (Accelerated Vesting) (3)                      5,333             --             --             --             --
                                                     -------------  -------------  -------------  -------------  -------------
   Total                                             $     180,333  $          --  $          --  $          --  $          --


                                       25


(1)  Mr. Matson's employment  agreement provides him with the severance payments
     upon (1)  termination of employment by the Company  without "Cause" and (2)
     termination  of  employment  by Mr.  Matson as a result of a  "Constructive
     Termination."

     Under the Matson  Agreement:  (a)  "Cause"  shall be deemed to occur if Mr.
     Matson (i) has been  convicted of a felony or any serious  crime  involving
     moral  turpitude,   or  engaged  in  materially  fraudulent  or  materially
     dishonest  actions in connection  with the  performance of his duties under
     the Matson  Agreement,  (ii) has willfully and materially failed to perform
     his duties under the Matson  Agreement,  (iii) has willfully or negligently
     breached the terms and  provisions of the Matson  Agreement in any material
     respect  or (iv) has  failed  to comply in any  material  respect  with the
     Company's  written policies of conduct that have been  communicated to him,
     including  with respect to trading in securities;  and (b) a  "Constructive
     Termination"  shall be deemed to have  occurred upon (i) the removal of Mr.
     Matson without his consent from his position as Chief Marketing  Officer of
     the  Company  or (ii) the  material  breach by the  Company  of the  Matson
     Agreement (subject to a 30-day notice period and opportunity to cure).

     Receipt of  severance  benefits is subject to Mr.  Matson's  execution of a
     full release in favor of the company in a form  reasonably  satisfactory to
     the Company.

(2)  This  column  covers  termination  of Mr.  Matson's  employment  under  his
     employment  agreement  under any  circumstances  not  described in note (1)
     above.

(3)  Pursuant to the Matson Agreement, all unvested stock options granted to Mr.
     Matson would vest in full in the event of a termination  without "Cause" or
     a "Constructive Termination."

     The dollar values in the table assume that the benefit of  acceleration  of
     stock options equals the difference  between the closing sales price of the
     Common Stock on December  31, 2006  ($1.28) and the  exercise  price of the
     unvested  options,  multiplied  by the  number of  shares  of Common  Stock
     underlying  the unvested  stock  options held by Mr. Matson at December 31,
     2006.

     Subsequent  to December 31, 2006,  Mr.  Matson  exchanged  all of his stock
     options for shares of restricted stock and deferred stock units pursuant to
     the Company's Offer to Exchange,  dated January 25, 2007. Such  replacement
     equity  awards  are not  subject to  accelerated  vesting in the event of a
     termination without "Cause" or a "Constructive  Termination,"  although the
     shares of restricted stock are subject to accelerated  vesting in the event
     of a change of control.

         The following table describes and quantifies the estimated payments and
benefits that would be provided upon termination or a change in control of us as
of December 31, 2006 for Martin Keane, our Senior Vice President of E-Commerce:



                                                  TERMINATION
                               -------------------------------------------------
                                            EMPLOYMENT
                               EMPLOYMENT    AGREEMENT
                                AGREEMENT       NO                                   CHANGE
                               SEVERANCE     SEVERANCE                                 IN
BENEFITS AND PAYMENTS             (1)          (2)         DEATH      DISABILITY     CONTROL
----------------------------   ----------   ----------   ----------   ----------   ----------
                                                                    
Base Salary                    $  110,000   $       --   $       --   $       --   $       --
Insurance Premiums (Life,
   Health and Disability)(3)       14,160           --           --           --           --
                               ----------   ----------   ----------   ----------   ----------
   Total                       $  124,160   $       --   $       --   $       --   $       --


                                       26


(1)  Mr. Keane's  employment  agreement provides him with the severance payments
     upon (1)  termination of employment by the Company  without "Cause" and (2)
     termination  of  employment  by Mr.  Keane as a result  of a  "Constructive
     Termination."

     Under  the Keane  Agreement:  (a)  "Cause"  shall be deemed to occur if Mr.
     Keane (i) has been  convicted  of a felony or any serious  crime  involving
     moral  turpitude,   or  engaged  in  materially  fraudulent  or  materially
     dishonest  actions in connection  with the  performance of his duties under
     the Keane  Agreement,  (ii) has willfully and materially  failed to perform
     his duties under the Keane  Agreement,  (iii) has willfully or  negligently
     breached the terms and  provisions  of the Keane  Agreement in any material
     respect  or (iv) has  failed  to comply in any  material  respect  with the
     Company's written policies of conduct, including with respect to trading in
     securities;  and (b) a "Constructive  Termination"  shall be deemed to have
     occurred  upon (i) the removal of Mr.  Keane  without his consent  from his
     position as Senior Vice  President of E-Commerce of the Company or (ii) the
     material breach by the Company of the Keane Agreement  (subject to a 30-day
     notice period and opportunity to cure).

(2)  This  column  covers  termination  of  Mr.  Keane's  employment  under  his
     employment  agreement  under any  circumstances  not  described in note (1)
     above.

(3)  These premiums are paid by us when due for one year after termination.  The
     numbers in the table are based on the premiums paid in fiscal 2006.

                                       27


Compensation of Directors

     The following table sets forth  information  concerning the compensation of
our directors for the fiscal year ended December 31, 2006:

               DIRECTOR COMPENSATION--YEAR ENDED DECEMBER 31, 2006

                           FEES
                          EARNED
                          OR PAID      OPTION
                          IN CASH      AWARDS        TOTAL
NAME (1)                    ($)        ($)(2)         ($)
---------------------   ----------   ----------   ----------
Barry Erdos             $   18,000   $   12,580   $   30,625
Michael Gross           $       --   $   12,691   $   12,691
Ann Jackson             $   14,500   $   10,064   $   24,564
Christopher G. McCann   $   14,500   $   10,064   $   24,564
Martin Miler            $   13,500   $   10,064   $   23,564
Neal Moszkowski         $       --   $   10,064   $   10,064
Alex Rafal              $       --   $   11,174   $   11,174
David Wassong           $       --   $   10,064   $   10,064

----------
(1)  Melissa  Payner is not  included  in the table  because she is also a Named
     Executive Officer in the Summary  Compensation Table above. She receives no
     additional compensation for her service as one of our directors.

(2)  Represents the grant date fair values of the following stock options all of
     which were  granted in  accordance  with the terms of the Plan:  options to
     purchase  12,500  shares  of  Common  Stock at an  exercise  price of $1.14
     granted to Mr.  Erdos on February  17,  2006;  options to  purchase  15,000
     shares of Common Stock at an exercise  price of $1.02  granted to Mr. Gross
     on July 28, 2006;  options to purchase  10,000 shares of Common Stock at an
     exercise  price of $1.14  granted to Ms.  Jackson  on  February  17,  2006;
     options to purchase  10,000 shares of Common Stock at an exercise  price of
     $1.14  granted to Mr.  McCann on  February  17,  2006;  options to purchase
     10,000 shares of Common Stock at an exercise  price of $1.14 granted to Mr.
     Miller on February 17, 2006;  options to purchase  10,000  shares of Common
     Stock at an exercise  price of $1.14 granted to Mr.  Moszkowski on February
     17, 2006;  options to purchase 15,000 shares of Common Stock at an exercise
     price of $0.92  granted  to Mr.  Rafal on  October  17,  2006;  options  to
     purchase  10,000  shares  of  Common  Stock at an  exercise  price of $1.14
     granted to Mr. Wassong on February 17, 2007.

         The Company's  independent,  outside non-employee directors (other than
the directors who are designated under the Voting  Agreement by Soros,  Maverick
and  Prentice)  are paid a cash  stipend of $1,500  for each board or  committee
meeting  attended in person (and, in the case of the Audit  Committee  Chairman,
$2,000 per audit committee  meeting) and are reimbursed for expenses incurred on
behalf  of the  Company.  In  addition,  each  such  director  is paid an annual
retainer  of  $10,000 at the first  regularly  scheduled  Board  meeting of each
fiscal  year.  The  maximum  aggregate  stipend  and  retainer  paid to any such
director in a year is $16,000 (or, in the case of the Audit Committee  Chairman,
$18,000).

         Under the terms of the Plan, each non-employee  director (including the
directors designated under the Voting Agreement by Soros, Maverick and Prentice)
receives an option to purchase  15,000 shares of Common Stock (25,000  shares in
the case of the  Chairman  of the  Board  and  20,000  shares in the case of the
Chairman of the Audit  Committee) at the time of the first  regularly  scheduled
Board  meeting after such director is appointed to the Board of Directors and an
annual  grant of an option to purchase  10,000  shares of Common  Stock  (20,000
shares in the case of the Chairman of the Board and 12,500 shares in the case of
the Chairman of the Audit  Committee)  at the first  regularly  scheduled  Board
meeting of each fiscal year (even if such  director  is  receiving  an option in
connection  with his or her  appointment at such meeting).  Pursuant to the Plan
Amendments,  the Company is proposing to amend the Plan to provide for grants of
restricted  stock in lieu of these stock option grants,  as more fully described
elsewhere in this Proxy Statement.

                                       28


SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  our
officers  and  directors,  and  persons  who own  more  than  ten  percent  of a
registered  class of our equity  securities,  to file reports of  ownership  and
changes in ownership  with the  Securities  and Exchange  Commission.  Officers,
directors and greater than  ten-percent  shareholders are required by Securities
and  Exchange  Commission  regulation  to furnish us with  copies of all Section
16(a)  reports  they file.  Based solely on review of the copies of such reports
furnished   to  us  during  or  with   respect  to  fiscal   2006,   or  written
representations that no Forms 5 were required, we believe that during the fiscal
year ended November 30, 2006 all Section 16(a) filing requirements applicable to
our officers,  directors  and greater than  ten-percent  beneficial  owners were
complied with.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Our Code of Ethics and  Standards  of Business  Conduct  applies to all
directors and employees (including our named executive officers). Under the Code
of Ethics and Standards of Business Conduct,  all employees are required to take
all  reasonable  efforts to identify  actual or potential  conflicts of interest
between Company  interests and their personal or professional  relationships and
to bring such  conflicts to the attention of the Company's  counsel.  Members of
the Board who have any personal  interest in a transaction  upon which the Board
passes are  required to disclose  such  interest to the other  directors  and to
recuse  themselves  from  participation  in any  decision  in  which  there is a
conflict between their personal interests and our interests.

         Our  Audit  Committee   reviews  any  related  party   transaction  and
transactions  involving  conflicts  of  interest  with  officers  and  directors
whenever  possible in advance of the creation of such  transaction  or conflict,
unless either the  Compensation  Committee or a another  committee of the Board,
consisting of independent directors has previously reviewed such transaction.

OFFER TO EXCHANGE

         In  January  2007,  the  "Company  commenced  an  exchange  offer  (the
"Exchange  Offer")  pursuant  to which it is  offering  eligible  employees  and
non-employee  directors the opportunity to exchange,  on a grant-by-grant basis:
(a) their  outstanding  eligible stock options that were vested as of August 31,
2006 for restricted stock awards  consisting of the right to receive  restricted
common  stock of the Company  (the  "Restricted  Stock  Awards");  and (b) their
outstanding  eligible  stock  options that were not vested as of August 31, 2006
for deferred restricted stock unit awards consisting of rights to receive common
stock of the Company on specified  dates  subsequent  to vesting (the  "Deferred
Stock  Unit  Awards,"  and,  together  with the  Restricted  Stock  Awards,  the
"Replacement Awards").

         In order to be eligible to participate in the Exchange offer, an option
holder was required to (a) have been an employee or non-employee director of the
Company on the date of the  Exchange  Offer,  (b) have  neither  ceased to be an
employee or  non-employee  director,  nor have submitted or received a notice of
termination  of  employment  or  resignation,  prior  to the  expiration  of the
Exchange Offer and (c) owned eligible options.  Options eligible for exchange in
the Exchange  Offer were  outstanding  options  granted under the Plans that, in
each case, had an exercise price per share that is greater than $1.50.

         The number of Replacement  Awards an eligible  participant was eligible
to receive in  exchange  for an  eligible  option was  determined  by a specific
exchange ratio applicable to that option,  as set forth in the Offer to Exchange
included  as an  exhibit  to the  Schedule  TO  filed  by the  Company  with the
Securities  and Exchange  Commission in connection  with the Exchange Offer (the
"Offer to Exchange").

         Restricted  Stock Awards  granted  pursuant to the Exchange  Offer will
vest and become free from  restriction  one year from the date of the  exchange,
except if the grantee  makes an election  under  Section  83(b) of the  Internal
Revenue Code of 1986, as amended, then the restrictions on such Restricted Stock
Award  lapsed with  respect  only to the number of shares  needed to satisfy any
applicable  tax  withholding  as of the date  that  the  Company  received  such
election,  as more fully described in the Offer to Exchange.  The minimum period
for full  vesting of  Deferred  Stock Unit  Awards is two years from the date of
exchange.  The length of the vesting schedule  applicable to each Deferred Stock
Unit Award was based on the final  vesting  date of the option as of the date it
was canceled in exchange for those deferred stock units, as follows:

                                       29


                   DEFERRED STOCK UNIT AWARDS VESTING SCHEDULE



 FINAL VESTING DATE OF ELIGIBLE STOCK   TOTAL VESTING PERIOD OF DEFERRED   PERCENTAGE OF DEFERRED STOCK UNIT
   OPTION AS OF DATE OF CANCELLATION            STOCK UNIT AWARDS              AWARDS VESTED QUARTERLY*
-------------------------------------   --------------------------------   ---------------------------------
                                                                                  
       Prior to August 31, 2007                      2 years                            12 1/2%

      On or after August 31, 2007                    3 years                            8 1/3%


*Deferred Stock Unit Awards vest in substantially  equal quarterly  installments
over the  applicable  vesting  period,  subject  to the  participant's  continue
employment with (or service on the Board of Directors of) the Company.

         The shares of common stock  underlying  the  Deferred  Stock Unit Award
will be delivered on the Delivery  Date.  The Delivery Date is the date on which
the earliest to occur of the following occurs:

                                DELIVERY DATE
        -------------------------------------------------------------
        o     2 years  from  the  date of  grant  (with  respect  to
              Deferred  Stock Units  exchanged for eligible  options
              with a vesting date prior to August 31, 2007)
              OR
              3 years  from  the  date of  grant  (with  respect  to
              Deferred  Stock Units  exchanged for eligible  options
              with a vesting date on or after August 31, 2007)

        o     Death

        o     The date on which the employee is "disabled"  (as such
              term  is  defined  in  Section  409A(a)(2)(C)  of  the
              Internal  Revenue of 1986, as amended  (referred to as
              the  "Code")   and  the   official   guidance   issued
              thereunder)

         Melissa  Payner-Gregor,  the Company's  chief  executive  officer,  and
Patrick C. Barry,  the Company's  chief financial  officer,  are not eligible to
participate in the Exchange Offer, but have already  participated in an exchange
through each of their employment agreements, which are described in the Offer to
Exchange.  However,  other  executive  officers  of  the  Company,  as  well  as
non-employee directors, are eligible to participate in the Exchange Officer, and
therefore may be deemed to have a material interest in the terms thereof.

         Pursuant to the  Exchange  Offer  options to purchase an  aggregate  of
1,562,000  shares of Common  Stock were  exchanged in return for an aggregate of
472,471  Restricted Stock Awards and an aggregate of 394,405 Deferred Stock Unit
Awards.

         The Exchange Offer was approved by the Board upon the recommendation of
the Compensation Committee.

JUNE 2006 PRIVATE PLACEMENT

         In June 2006, the Company entered into a Stock Purchase  Agreement (the
"Purchase  Agreement")  with  affiliates of Soros Fund Management LLC ("Soros"),
private funds associated with Maverick Capital, Ltd. ("Maverick") and investment
entities and accounts  managed and advised by Prentice  Capital  Management,  LP
("Prentice" and, together with Maverick,  the  "Investors"),  pursuant to which,
among other  things,  the Company  agreed to sell to  Maverick  and  Prentice an
aggregate of 60,975,610 shares of Common Stock at a price of $0.82 per share, in
a private  placement (the

                                       30


"Private  Placement") for an aggregate of $50 million,  half of which was agreed
to be purchased by each Investor.  The purchase price represented an 11% premium
over the closing  price of the  Company's  Common  Stock as of the date that the
definitive  agreement  was signed  and  announced.  The  Private  Placement  was
consummated on June 15, 2006. At the closing, 203,016 shares were purchased by a
holder of the Company's then-outstanding Series D Convertible Preferred Stock in
connection with the exercise of its preemptive rights.  This amount reduced on a
pro rata basis the amount of shares  Maverick and Prentice  otherwise would have
been entitled to purchase under the Purchase Agreement.

         In connection  with the Private  Placement,  Soros converted all of its
outstanding  Series A,  Series  B,  Series C,  Series D,  Series E and  Series F
Convertible Preferred Stock into 44,729,960 shares of the Company's Common Stock
in accordance with the terms of such Preferred Stock.  Approximately  566 shares
of the Series D Convertible  Preferred Stock, which were held by investors other
than Soros,  automatically  converted  into an aggregate of 1,073,936  shares of
Common Stock in accordance with the terms of the Series D Convertible  Preferred
Stock. As a result of the Private Placement, and in accordance with the terms of
the   anti-dilution   provisions   contained  in  the   Certificate  of  Powers,
Designations,  Preferences and Rights of Series F Convertible  Preferred  Stock,
the conversion price of the Series F Convertible Preferred Stock was adjusted to
$0.82 per share.

         On the date of the closing of the Private  Placement,  the Company paid
Soros $25 million in cash,  which  represented  $4,000,000  of the principal and
$1,488,375 of accrued but unpaid interest on the outstanding  convertible  notes
held by Soros (the "Convertible Notes") and substantially all of the accrued but
unpaid  dividends on the shares of Preferred  Stock that were converted by Soros
in connection with the Private Placement.

         The Company agreed with Soros,  Maverick and Prentice that it would use
commercially  reasonable  best  efforts to register  the resale of the shares of
Common Stock sold in the Private  Placement within 120 days of the Closing Date,
and to cause a  registration  statement  covering  such  shares  to be  declared
effective within 180 days of the Closing Date. Such  registration  statement has
since been filed and declared effective.  The Company agreed to pay such selling
stockholders'  expenses  in  connection  therewith  (exclusive  of  any  selling
commissions  or similar  fees).  In  addition,  the Company  agreed to indemnify
Soros,  Maverick  and  Prentice for any and all  liabilities,  losses,  damages,
claims, costs and expenses,  interest, awards, judgments,  penalties (including,
without limitation,  reasonable  attorneys' fees and expenses) actually suffered
or  incurred  by  them,  arising  out of or  resulting  from any  breach  of the
Company's   representations   and   warranties   in  the   Purchase   Agreement.
Notwithstanding  the foregoing,  the Company has no obligation to compensate any
of such parties for punitive  damages and the Company's  liability to each party
under such  indemnification  provision  cannot exceed 100% of the purchase price
for the shares  purchased by such party in the Private  Placement.  In addition,
the  Company  agreed to  indemnify  Soros,  Maverick  and  Prentice  for certain
liabilities arising under the registration statement referred to above.

         In connection with the Private Placement,  the Company, Soros, Maverick
and Prentice entered into a voting agreement (the "Voting Agreement"),  pursuant
to which Soros has the right to designate three designees to the Company's Board
of Directors  and each of Maverick and Prentice  have the right to designate one
designee, subject to minimum ownership thresholds and subject to compliance with
applicable Nasdaq rules. The Voting Agreement also provides that one designee of
Soros and the designee of each of Maverick  and Prentice  will have the right to
serve on the Compensation  Committee and the Governance and Nominating Committee
of the Board of Directors,  subject to compliance  with Nasdaq's rules regarding
independent  directors  serving on such  committees,  or  Nasdaq's  transitional
rules,  to the  extent  applicable.  If the Board of  Directors  establishes  an
Executive  Committee,  the  designees of Soros,  Maverick  and Prentice  will be
entitled to serve on such committee.

         Pursuant to the terms of the Purchase  Agreement,  Soros,  Maverick and
Prentice each agreed that it will not, without the approval of a majority of the
independent  directors  of the  Company (i) for a period of three years from the
Closing Date, purchase or acquire,  or agree to purchase or acquire,  any shares
of the  Company's  capital  stock,  subject  to  certain  exceptions,  including
exceptions for (x) the purchase of shares pursuant to the Right of First Refusal
(defined below) and, (y) after eighteen months from the Closing Date, a purchase
by any Investor of shares of capital stock up to a level which does not equal or
exceed the lesser of (A) 30% of the  outstanding  shares of our Common  Stock at
the time of such  purchase,  or (B) the  ownership  of Soros at the time of such
purchase;  or a purchase by Soros of shares of capital  stock in an amount up to
15% of the  outstanding  shares of Common Stock on the Closing Date,  (ii) for a
period of five years from the  Closing  Date,  except as  provided in the Voting
Agreement or the Purchase Agreement,  join a partnership,  limited  partnership,
syndicate  or other group  within the meaning of Section  13(d) of the  Exchange
Act,  including  a group  consisting  of  other  Investors  for the  purpose  of
acquiring,  holding or voting any shares of  capital  stock of the  Company,  or
(iii) for a period of three  years from the  Closing  Date,  seek to  commence a
proxy  contest or other proxy  solicitation  for the purposes of  modifying  the
composition of the Board of Directors.

                                       31


         The  Purchase  Agreement  further  provides  that,  subject  to certain
limited exceptions,  Soros,  Maverick and Prentice will not, for a period of six
(6) months after the Closing Date, sell,  offer to sell,  solicit offers to buy,
dispose  of,  loan,  pledge or grant any right  with  respect  to, any shares of
capital stock of the Company.

         The  Purchase  Agreement  also  provides a right of first  refusal (the
"Right of First  Refusal")  to Soros,  Maverick  and  Prentice  to  provide  the
financing in any private  placement of the Company's  Common Stock that it seeks
to consummate within one year of the Closing Date. The Right of First Refusal is
subject to certain maximum  ownership  restrictions and certain other exceptions
set forth in the Purchase Agreement.

         The Private Placement was approved by the Board upon the recommendation
of a special committee comprised solely of independent directors.

EXTENSION OF MATURITY DATES OF CONVERTIBLE NOTES

         In February 2006, the maturity dates on the Convertible Notes issued to
Soros in July and October 2003 was  extended.  The maturity  dates of the Notes,
which were  originally  due in January and April 2004,  respectively,  were each
extended for one year,  from May 1, 2006 to May 1, 2007. The  Convertible  Notes
were repaid in full with the  proceeds of the Private  Placement,  as more fully
discussed above.

         The  extension  of the  maturity  dates on the  Convertible  Notes  was
approved by the Board with the Soros designees on the Board abstaining.

TRANSACTIONS WITH SOROS RELATING TO THE CREDIT FACILITY

         Historically,  the Company's credit facility has been secured, in part,
by a $2 million  letter of credit  issued by Soros in favor of the  lender.  The
Company paid Soros an annual fee in connection  with the issuance of such letter
of credit,  and granted Soros a lien on all of the Company's  assets as security
to Soros in the event  that the lender was to draw down on the letter of credit.
In July 2006,  the  lender  agreed to release  the Soros  letter of credit  and,
accordingly, no further fees are due to Soros, and Soros no longer has a lien on
the Company's assets.

                                  PROPOSAL TWO

                         APPROVAL OF THE PLAN AMENDMENTS

         In 2005, the Board of Directors adopted, and the stockholders approved,
the Bluefly,  Inc. 2005 Stock  Incentive  Plan.  The Plan succeeded the Bluefly,
Inc.  1997 Stock Option Plan (the "1997 Plan") and the Bluefly,  Inc. 2000 Stock
Option  Plan (the "2000  Plan,"  and,  together  with the 1997 Plan,  the "Prior
Plans").  As of the  time  that  the  2005  Plan  was  adopted  by the  Board of
Directors, there were an aggregate of 4,311,036 shares of Common Stock available
for issuance pursuant to awards under the Prior Plans. In adopting the Plan, the
Board of  Directors  determined  that it was not  necessary  to make  additional
shares of Common Stock  available for issuance  pursuant to stock-based  awards.
Thus,  the Plan provided for the issuance of the same number of shares of Common
stock that had already been previously  authorized by the Board of Directors and
the stockholders  under the Prior Plans (i.e.,  4,311.036 shares plus any shares
that  later  became  available  as a result of awards  canceled  under the Prior
Plans),  and the Board of  Directors  resolved  that no further  awards would be
granted under the Prior Plans. These shares are issuable under the Plan pursuant
to awards  granted to officers,  key  employees,  consultants  and  non-employee
directors.

         The  Company  currently  has  65  officers  and  key  employees,  and 8
non-employee  directors  participating  in the Plans.  As of February  28, 2006,
awards with  respect to  6,181,723  shares of Common  Stock had been granted and
remain  outstanding under the Plans, and Options to purchase 5,223,603 shares of
Common Stock under the Plan had been  exercised.  This leaves  4,294,676  shares
available for future  issuance  under the Plan, and this number does not include
deferred  stock units with respect to 4,201,832 and  4,062,692  shares of Common
Stock,  which have been granted to the  Company's  Chief  Executive  Officer and
Chief Operating Officer (the "Contingent Grants"), respectively, subject in both
cases to approval of the Plan Amendments described below.

                                       32


PROPOSED AMENDMENTS

         In February  2007,  the Board of Directors  approved  amendments to the
Plan,  subject to stockholder  approval,  which would (a) increase the aggregate
number of shares of Common Stock that may be the subject of  stock-based  awards
granted pursuant to the Plan by an additional 5,000,000 shares, (b) increase the
aggregate  number  of  shares  of  Common  Stock  that  may  be the  subject  of
stock-based awards granted pursuant to the Plan to any participant in any fiscal
year from 2,000,000 to 5,000,000.  In addition,  the Board of Directors approved
an  amendment  to the Plan to  replace  the  formula  grant of stock  options to
non-employee  directors  currently  provided  for  under the Plan with a formula
grant of restricted  stock. The following table sets forth the formula grants of
stock options currently applicable to non-employee  directors of the Company and
the formula  grants of  restricted  stock that would  replace  such stock option
grants pursuant to the proposed amendment:



                                                                                 CURRENT FORMULA STOCK       PROPOSED FORMULA
                                                                               OPTION GRANT PROVIDED ON   RESTRICTED STOCK GRANT
                                                                                ANNUAL BASIS (AT FIRST   PROVIDED ON ANNUAL BASIS
                             CURRENT FORMULA STOCK      PROPOSED FORMULA          REGULARLY SCHEDULED       (AT FIRST REGULARLY
                               OPTION GRANT UPON     RESTRICTED STOCK GRANT     BOARD MEETING OF FISCAL   SCHEDULED BOARD MEETING
POSITION                     APPOINTMENT TO BOARD   UPON APPOINTMENT TO BOARD            YEAR)                OF FISCAL YEAR)
---------------------------  ---------------------  -------------------------  ------------------------  ------------------------
                                                                                                      
Chairman of the Board               25,000                   18,750                     20,000                    15,000
Audit Committee Chairman            20,000                   15,000                     12,500                     9,375
Other Non-Employee Director         15,000                   11,250                     10,000                     7,500


         The  Board  of  Directors  recommended  that  the  Plan  Amendments  be
presented to the Company's  stockholders  for  approval.  The Board of Directors
adopted the Plan  Amendments to ensure that the  Contingent  Grants would become
effective  and to allow  for  future  grants  under the Plan  necessary  for the
Company to remain  competitive in its recruiting  efforts and for the Company to
retain existing executives and other key employees and directors. In determining
the appropriate  size of the increase of the number of shares issuable under the
Plan, the Board of Directors took into account the size of the equity  incentive
programs of a number of similar companies as well as the Company's future hiring
plans. The Board of Directors also took into account the significant increase in
the total number of shares of Common Stock outstanding over the last two years.

         If the stockholders  fail to approve the Plan  Amendments,  the Company
would  likely be  severely  constrained  in its  ability to  attract  and retain
executives,  other key employees,  consultants and directors,  and in motivating
and retaining  skilled  management  personnel  and  directors  necessary for the
Company's  success.  In  addition,  because the  Contingent  Grants  represent a
significant portion of the compensation of the Company's Chief Executive Officer
and Chief Operating Officer,  the Company would run the risk of losing these key
executive officers as a result of the failure of the Contingent Grants to become
effective.

         A copy of the Amended  and  Restated  Plan,  to take effect if the Plan
Amendments are approved, is attached hereto as Annex E.

         The following is a summary of the material provisions of the Plan.

         Administration; Eligibility; Shares Available for Issuance; Limitations
on  Issuance.  The  Plan is  administered  by the  Compensation  Committee.  The
Committee  is  authorized  from time to time to select and to grant awards under
the  Plan  to  such  key  employees,  non-employee  directors,  contractors  and
consultants of the Company and its subsidiaries as the  Compensation  Committee,
in its discretion, selects. The Compensation Committee is authorized to delegate
any of its authority under the Plan (including the authority to grant awards) to
such executive officers of the Company as it thinks appropriate and is permitted
by Rule 16B-3 of the Exchange Act and Section 162(m) of the Code.

                                       33


         Shares  granted  under the Plan will be made  available  from  unissued
Common  Stock or from Common  Stock held in treasury.  The  aggregate  number of
shares of Common Stock  currently  issuable under the Plan is equal to 4,311,036
shares of Common Stock, plus any shares that became available after February 17,
2005 under the Prior Plans as a result of awards that lapsed or were terminated.
The Plan,  as currently in effect,  also imposes the  following  limitations  on
awards issued under the Plan:  (i) the maximum  number of shares of Common Stock
that may be granted  as awards  granted to any  participant  in any fiscal  year
shall not  exceed  2,000,000  shares;  (ii) the  maximum  amount of cash or cash
payments  that may be  granted  as awards in any  fiscal  year  shall not exceed
$2,000,000;  and (iii) the maximum number of dividend rights that may be granted
as awards to any participant in any fiscal year shall not exceed dividend rights
with respect to 2,000,000 shares. The shares of Common Stock subject to the Plan
and each limit are  subject  to  adjustment  in the event of certain  changes of
capitalization as set forth in Section 8(a) of the Plan.

         Options.  The Plan  authorizes the  Compensation  Committee to grant to
participants  options to purchase  Common  Stock,  which may be in the form of a
non-statutory  stock  option or, if granted  to an  employee,  in the form of an
Incentive  Stock Option (an "ISO").  The terms of all ISOs issued under the Plan
will comply with the requirements of Section 422 of the Code. The exercise price
of options  granted  under the Plan may not be less than 100% of the fair market
value of the Common  Stock at the time the option is granted.  The  Compensation
Committee  will  determine  the time an option may be  exercised  in whole or in
part,  the  method of  exercise,  method of  settlement,  form of  consideration
payable,  method of  delivery  and  whether a stock  appreciation  right will be
granted in tandem  with  other  awards.  The Plan also  currently  provides  for
formula grants of options to  non-employee  directors as described  below.  Each
non-employee  director  receives an option to purchase  15,000  shares of Common
Stock (25,000  shares in the case of the Chairman of the Board and 20,000 shares
in the case of the  Chairman  of the Audit  Committee)  at the time of the first
regularly  scheduled Board meeting after such director is appointed to the Board
and an annual  grant of an  option to  purchase  10,000  shares of Common  Stock
(20,000 shares in the case of the Chairman of the Board and 12,500 shares in the
case of the Chairman of the Audit  Committee) at the first  regularly  scheduled
Board  meeting of each fiscal year (even if such director is receiving an option
in  connection  with his or her  appointment  at such  meeting).  The Plan  also
permits the Committee to substitute an award of equivalent fair market value for
any stock option that a non-employee  director would otherwise  receive pursuant
to the formula grants described  above.  Pursuant to this provision of the Plan,
the Committee  awarded  restricted stock awards in lieu of the formula grants of
stock  options  that would  otherwise  have been issued at the  Company's  first
regularly  scheduled Board meeting of 2007. The restricted  stock awards were in
the same amount as those proposed pursuant to the Plan Amendments.

          Stock  Appreciation  Rights.  The  Plan  authorizes  the  Compensation
Committee  to  grant  to  participants  stock   appreciation   rights.  A  stock
appreciation right entitles the grantee to receive upon exercise,  the excess of
(a) the fair market value of a specified number of shares of Common Stock at the
time of exercise  over (b) the fair market value of the Common Stock at the time
the stock  appreciation  right was  granted,  The  Compensation  Committee  will
determine  the time a stock  appreciation  right may be exercised in whole or in
part,  the  method of  exercise,  method of  settlement,  form of  consideration
payable,  method of  delivery  and  whether a stock  appreciation  right will be
granted in tandem with other awards.

         Deferred Stock Units. The Plan authorizes the Compensation Committee to
grant to  participants  deferred  stock units. A deferred stock unit is an award
that  entitles a participant  to elect,  at the  discretion of the  Compensation
Committee,  to defer  receipt of all or a portion of a bonus,  or a  stock-based
award or cash payment made  pursuant to the Plan. No Common Stock will be issued
at the time a deferred stock unit is granted. Rather, the Company will establish
an account for the  participant  and will  record in such  account the number of
deferred  stock units  granted to such  participant  (which units will be valued
initially  based  upon the  then-fair  market  value of the Common  Stock).  The
Compensation  Committee will also determine whether and to what extent to credit
to the account of, or to pay  currently to, each  recipient of a deferred  stock
unit, an amount equal to any dividends  paid by the Company during the period of
deferral with respect to the corresponding number of shares of Common Stock.

         Restricted  Stock.  The Plan authorizes the  Compensation  Committee to
grant to participants  restricted  Common Stock with such  restriction  periods,
restrictions  on  transferability,  and  performance  goals as the  Compensation
Committee may designate at the time of grant.  Restricted stock may not be sold,
assigned,  transferred,  pledged or otherwise  encumbered during the restriction
period. Other than the restrictions on transfer, a participant will have all the
rights of a

                                       34


holder  of the  shares of  Common  Stock,  representing  the  restricted  stock,
including the rights to all  distributions  (including  regular cash  dividends)
made or declared with respect to the restricted stock. If any such dividends are
distributions are paid in stock, the stock will be subject to restrictions and a
risk of  forfeiture to the same extent as the  restricted  stock with respect to
which the stock has been  distributed.  Restricted  stock will be forfeitable to
the Company upon a participant's termination of employment during the applicable
restricted period. The Compensation Committee, in its discretion, may accelerate
the time at which  restrictions  or  forfeiture  conditions  will lapse,  or may
remove any performance goal requirement upon the death,  disability,  retirement
or otherwise of a participant.

         Cash Payments. The Plan authorizes the Compensation Committee,  subject
to limitations  under  applicable  law, to grant cash payments to  participants.
These may be granted separately or as a supplement to any stock-based award.

         Dividend  Rights.  The Plan  authorizes the  Compensation  Committee to
grant  dividend  rights to  participants,  which rights entitle a participant to
receive the dividends on Common Stock to which the participant would be entitled
if the participant owned the number of shares of Common Stock represented by the
dividend rights. Dividend rights may be granted separately or in tandem with any
other awards.  If a dividend right is granted in tandem with another  award,  it
will lapse, expire or be forfeited  simultaneously with the lapse, expiration or
forfeiture of the tandemed award.  If the dividend right is granted  separately,
it will lapse, expire or be forfeited as the Compensation Committee determines.

         Other  Stock-Based  Awards.  To permit the  Compensation  Committee the
flexibility to respond to future changes in compensation arrangements,  the Plan
authorizes the Compensation  Committee,  subject to limitations under applicable
law, to grant to  participants  such other  stock-based  awards as deemed by the
Compensation  Committee  to be  consistent  with the  purposes of the Plan.  The
Compensation   committee  may  determine  the  terms  and   conditions  of  such
stock-based awards.

         Loans.  Subject at all times to laws and  regulations and other binding
obligations or provisions  applicable to the Company,  including but not limited
to  the  Sarbanes-Oxley  Act of  2002,  the  Plan  authorizes  the  Compensation
Committee, on behalf of the Company, to make, guarantee or arrange for a loan or
loans to  participants  with  respect  to the  exercise  of any  option or other
payment in connection with any award,  including the payment by a participant of
any or all federal,  state or local income or other taxes due in connection with
any award. The terms and conditions of each loan,  including the interest rates,
maturity  date and  whether  the  loan  will be  secured  or  unsecured  will be
established by the Compensation Committee.

         Terms of  Awards.  The term of each  award  will be  determined  by the
Compensation  Committee  at the time each award is  granted,  provided  that the
terms of options,  stock appreciation  rights and dividend rights may not exceed
ten years.  Awards granted under the Plan  generally  will not be  transferable,
except  by  will  and  the  laws  of  descent  and  distribution.  However,  the
Compensation  Committee may grant awards to participants  (other than ISOs) that
may be transferable  without  consideration  to immediate  family members (i.e.,
children,  grandchildren or spouse),  to truss for the benefit of such immediate
family  members and to  partnerships  in which such family  members are the only
partners.

         Award  Agreements.  All awards granted under the Plan will be evidenced
by a written agreement that may include such additional terms and conditions not
inconsistent  with the Plan as the  Compensation  Committee  may specify.  Award
agreements are not required to contain uniform terms or provisions.

         Term of the Plan;  Amendment and  Adjustment.  No awards may be granted
under the Plan after  February 16, 2015. The Plan may be terminated by the Board
of Directors at any time,  but the  termination  of the Plan will not  adversely
affect  awards that have  previously  been  granted.  In addition,  the Board of
Directors may amend,  alter,  suspend,  discontinue or terminate the Plan or the
Compensation  Committee's  authority  to grant awards under the Plan without the
consent of the  Company's  stockholders  or  participants,  except that any such
amendment,  alteration,  suspension,  discontinuation  or  termination  shall be
subject to the approval of the Company's stockholders within one year after such
Board  action if such  stockholder  approval is required by any federal or state
law or  regulation  or the rules of any stock  exchange or  automated  quotation
system on which the Common  Stock may then be listed or quoted.  The Plan may be
considered to be a "nonqualified deferred compensation plan" under newly enacted
Section 409A of the Code. Therefore,  it is expected that the Board of Directors
will exercise its authority to amend the Plan to comply with  forthcoming  rules
implementing  Section 409A of the Code,  and those  amendments are not likely to
require approval by the Company's stockholders.

                                       35


         As of March 27, 2007,  the  following  individuals  and groups had been
granted, Awards under the Plans to purchase shares in the amounts indicated (all
of which  are  currently  outstanding  except  as noted  below):  David  Wassong
(Chairman of the Board): 50,000 shares;  Melissa Payner (Chief Executive Officer
and President):  4,778,737 shares, 4,201,832 of which are subject to stockholder
approval of the Plan Amendments;  Patrick C. Barry (Chief Operating  Officer and
Chief Financial  Officer):  5,408,530 shares,  4,062,692 of which are subject to
stockholder approval of the Plan Amendments; Martin Keane (Senior Vice President
of E-Commerce):  685,111  shares;  Bradford  Matson (Chief  Marketing  Officer):
711,929 shares;  Barry Erdos (Chairman of the Audit  Committee):  57,500 shares;
Michael Gross (non-employee director):  22,500 shares; Ann Jackson (non-employee
director):  27,500 shares; Chris McCann (non-employee Director):  42,500 shares;
Martin  Miller   (non-employee   director):   48,167  shares;   Neal  Moszkowski
(non-employee  Director):  43,750 shares;  Alex Rafal  (non-employee  director):
22,500  shares;  all current  Named  Executive  Officers as a group:  11,584,307
shares,  of which  8,264,526  are  subject to  stockholder  approval of the Plan
Amendments;  all current non-employee  directors as a group: 314,417 shares; and
all employees,  including  officers other than Named  Executive  Officers,  as a
group:  2,547,523  shares.  As of March 27, 2007, the market value of the Common
Stock  underlying   outstanding   awards  under  the  Plans  was   approximately
$14,301,785 including the 8,264,526 shares subject to stockholder approval,  and
$6,120,171 excluding the 8,264,526 shares subject to stockholder approval.

INTEREST OF CERTAIN PERSONS IN MATTERS TO BE ACTED UPON

         Although the Company  cannot  currently  determine the number of shares
subject to awards  that may be granted in the future to  executive  officers  or
non-employee  directors,   each  of  the  executive  officers  and  non-employee
directors of the Company has an interest in the  approval of the Plan  Amendment
in so far as they are likely to be recipients of future  stock-based  awards. In
addition, deferred stock units with respect to 4,201,832 and 4,062,692 shares of
Common Stock,  which were issued to Ms. Payner and Mr. Barry,  respectively,  in
November 2006, are subject to the stockholder approval of the Plan Amendments.

FEDERAL INCOME TAX CONSEQUENCES

         The  following  discussion  is intended  only as a brief summary of the
federal income tax rules relevant to stock options,  stock appreciation  rights,
deferred stock units,  restricted  stock,  cash payments and dividend  payments.
These rules are highly technical and subject to change. The following discussion
is limited to the federal income tax rules or other tax considerations  that may
be relevant to the Company and to the  individuals who are citizens or residents
of the United  States.  The  discussion  does not  address  the state,  local or
foreign income tax rules relevant to stock options,  stock appreciation  rights,
deferred stock units, restricted stock, cash payments and dividend payments.

         ISOs.  A  participant  who is  granted  an ISO will not  recognize  any
compensation income upon the grant or exercise of the ISO.. If an optionee holds
the Common  Stock  acquired  upon the  exercise of an ISO for at least two years
from the date of grant of the ISO and at least one year following exercise,  the
optionee's gain, if any, upon a subsequent disposition of such Common Stock will
be taxed as capital gain. If the optionee  disposes of the Common Stock acquired
pursuant to the exercise of an ISO before  satisfying  these holding  periods (a
so-called  "disqualifying   disposition"),   the  optionee  may  recognize  both
compensation  income and capital gain in the year of disposition.  The amount of
the compensation income recognized on a disqualifying disposition generally will
equal the  amount  by which the fair  market  value of the  Common  Stock on the
exercise date or the amount realized on the sale of the Common Stock  (whichever
is less)  exceeds  the  exercise  price.  The  balance of any gain (or any loss)
realized  upon a  disqualifying  disposition  will be  long-term  or  short-term
capital  gain (or loss),  depending  upon whether the Common Stock has been held
for more than one year  following the exercise of the ISO. If an optionee  (with
the  authorization of the Compensation  Committee) pays the exercise price of an
ISO in whole or in part with  previously-owned  shares of Common Stock that have
been held for the requisite holding periods, the optionee will not recognize any
compensation income, or gain or loss upon the delivery of shares of Common Stock
in payment of the exercise price. The optionee will have a carryover basis and a
carryover  holding  period with  respect to the number of shares of Common Stock
received in exchange for the  previously-owned  shares delivered to the Company.
The basis in the  number of shares  of Common  Stock  received  in excess of the
number of shares  delivered  to the Company  will be equal to the amount of cash
(or other  property),  if any, paid on the exercise.  The holding  period of any
shares received in excess of the number of shares  delivered to the Company will
begin on the date the ISO is  exercised.  Where an  optionee  pays the  exercise
price of an ISO with previously-owned  shares of Common Stock that have not been
held for the requisite holding periods, the optionee will recognize compensation
income (but not capital  gain) when the optionee  delivers the  previously-owned
shares  in  payment  of  the  exercise  price  under  the  rules  applicable  to
disqualifying  dispositions.  The  optionee's  basis in the shares  received  in
exchange  for  the  previously-owned  shares  delivered  will  be  equal  to the
optionee's basis in the previously-owned

                                       36


shares  delivered,   increased  by  the  amount  included  in  gross  income  as
compensation  income,  if any. The optionee will have a carryover holding period
with  respect to the number of shares of Common  Stock  received in exchange for
the previously-owned  shares delivered.  The optionee's tax basis for the number
of new shares  received will be zero,  increased by the amount of cash (or other
property)  paid, if any, on the exercise.  The holding  period of the new shares
received  will  begin on the  date the ISO is  exercised.  For  purposes  of the
special holding periods  relating to ISOs, the holding periods will begin on the
date the ISO is exercised. The Company will not be entitled to any tax deduction
upon the grant or exercise of an ISO or upon the  subsequent  disposition by the
optionee of the shares  acquired  upon  exercise of the ISO after the  requisite
holding period. However, if the disposition is a disqualifying disposition,  the
Company  generally  will be entitled to a tax deduction in the year the optionee
disposes  of the  Common  Stock in an amount  equal to the  compensation  income
recognized  by the  optionee.  Notwithstanding  the above,  individuals  who are
subject to alternative  minimum tax mat recognize  ordinary income upon exercise
of an incentive  stock option.  In such case, an optionee may be required to pay
alternative minimum tax even thought the optionee receives no cash upon exercise
of the ISO with which to pay such tax.

         Non-statutory   Stock   Options.   A  participant   who  is  granted  a
non-statutory  stock option will not recognize any compensation  income upon the
grant of the  option.  However,  upon  exercise of the  option,  the  difference
between the amount paid upon exercise of the option (which would not include the
value of any previously-owned shares delivered in payment of the exercise price)
and the fair market  value of the number of shares of Common  Stock  received on
the date of  exercise  of the option (in excess of that  number,  if any, of the
previously-owned  shares  delivered  in payment of the  exercise  price) will be
compensation  income to the optionee.  The shares of Common Stock  received upon
exercise   of  the  option   which  are  equal  in  number  to  the   optionee's
previously-owned   shares  delivered  will  have  the  same  tax  basis  as  the
previously-owned shares delivered to the Company, and will have a holding period
that will include the holding period of the shares delivered.  The new shares of
Common Stock  acquired  upon  exercise will have a tax basis equal to their fair
market value on the date of exercise,  and will have a holding  period that will
begin on the day the option is  exercised.  In the case of an optionee who is or
was an  employee,  this  compensation  income  will be  subject  to  income  and
employment  tax  withholding.  The Company  generally  will be entitled to a tax
deduction  in the  year  the  option  is  exercised  in an  amount  equal to the
compensation income recognized by the optionee. Upon a subsequent disposition by
an optionee of the Common Stock  acquired  upon the exercise of a  non-statutory
stock  option,  the optionee  will  recognize  capital gain or loss equal to the
difference  between the sales proceeds  received and the optionee's tax basis in
the Common Stock sold,  which will be long-term or short-term,  depending on the
period for which the Common Stock was held.

         Stock  Appreciation  Rights.  A  participant  who is  granted  a  stock
appreciation right will not recognize any compensation income upon grant. At the
time the stock  appreciation right is exercised,  however,  the participant will
recognize  compensation  income  equal to the amount of cash and the fair market
value of any Common Stock  received.  In the case of a participant who is or was
an employee,  this compensation  income will be subject to income and employment
tax  withholding.  The Company will  generally be entitled to a tax deduction in
the year the stock  appreciation  right is  exercised  in an amount equal to the
compensation income recognized by the participant.

         Deferred  Stock Units.  A participant  who is granted a deferred  stock
unit will not recognize any compensation  income upon grant. If a deferred stock
unit vests  prior to delivery of such  award,  the  deferred  stock unit will be
subject to employment tax, but not federal income tax, on the applicable vesting
dates.  The  participant  will  recognize  compensation  income for  federal tax
purposes  equal to the  amount of cash and the fair  market  value of the Common
Stock delivered to the participant in settlement of the deferred stock units. In
the case of a participant  who is or was an employee,  income will be subject to
income  and  employment  tax  withholding  at the time the  income is subject to
federal income tax or employment tax.. The Company will generally be entitled to
a tax  deduction  in the year the  deferred  stock  unit is settled in an amount
equal to the compensation income recognized by the participant.

         Restricted  Stock. A participant who is granted  restricted stock which
is  "nontransferable"  and subject to a "substantial risk of forfeiture"  within
the meaning of Section 83 of the Code, will not,  unless the  participant  makes
the  election  described  below,  recognize  any income  upon the receipt of the
Common Stock.  However, at the times at which Common Stock is first transferable
or the risk of forfeiture expires,  the participant will recognize  compensation
income on the then fair market  value of Common  Stock.  Furthermore,  while the
Common Stock remains restricted,  any dividends paid on the Common Stock will be
treated as compensation  income to the participant and will be deductible by the
Company as a compensation expense. A participant who is granted restricted stock
may  make  an  election  under  Section  83(b)  of the  Code (a  "Section  83(b)
Election") to have the Common Stock received taxed as compensation income on the
date granted,  with the result that any future appreciation (or depreciation) in
the value of the shares of Common Stock

                                       37


granted will be taxed as capital gain or loss upon a subsequent sale or exchange
of the shares.  A Section 83(b) Election must be made within 30 days of the date
the  restricted  stock  is  granted.   Any  compensation  income  a  participant
recognizes  from a grant of  restricted  stock  will be  subject  to income  and
employment tax  withholding.  The Company will be entitled to a deduction in the
same amount and in the same year as the  compensation  income  recognized by the
participant.

         Cash and Dividend Payments.  A participant will recognize  compensation
income upon receipt of any cash  pursuant to any award,  including as a dividend
right. If the  participant is an employee of the Company,  the cash payment will
be subject to income and employment tax withholding.  The Company will generally
be  entitled  to a tax  deduction  for the  payment  in an  amount  equal to the
compensation income recognized by the participant.

         Parachute  Payments.  All or part of an award which becomes  payable or
which vests by reason of a change of control may constitute an "excess parachute
payment"  within the meaning of Section 280G of the Code. For a participant  who
is a "disqualified  individual"  within the meaning of Section 280G of the Code,
the value of such  accelerated  vesting or payment  that  constitutes  an excess
parachute payment would be subject to a 20%  non-deductible  excise tax, and the
amount of compensation income subject to such excise tax would not be deductible
by the Company.

         Certain Limitations on Deductibility of Executive Compensation. Section
162(m)  of  the  Code  generally  disallows  a  tax  deduction  for  the  annual
compensation in excess of $1 million paid to each of the chief executive officer
and the other four most highly compensated  officers of a Company.  Compensation
which  qualifies as  performance-based  compensation is not included in applying
this  limitation.  Under the Plan,  the  Compensation  Committee may, but is not
required  to,  grant  awards  that  satisfy  the   requirements   to  constitute
performance-based compensation.

         The  Board of  Directors  recommends  a vote FOR  approval  of the Plan
Amendment.

EQUITY COMPENSATION PLAN INFORMATION (AS OF DECEMBER 31, 2006)



                                                                      NUMBER OF
                                                                     SECURITIES
                                                                      REMAINING
                                                                    AVAILABLE FOR
                                                                   FUTURE ISSUANCE
                                                                    UNDER EQUITY
                             NUMBER OF                           COMPENSATION PLANS
                         SECURITIES TO BE     WEIGHTED-AVERAGE       (EXCLUDING
                            ISSUED UPON      EXERCISE PRICE OF       SECURITIES
                            EXERCISE OF         OUTSTANDING         REFLECTED IN
                        OUTSTANDING AWARDS   OPTIONS, WARRANTS       COLUMN (a))
PLAN CATEGORY                 (a)(1)           AND RIGHTS (b)            (c)
---------------------   ------------------   -----------------   ------------------
                                                            
Equity compensation
 plans approved by
 security holders            7,441,464           $  1.69             3,469,040

Equity compensation
 plans not approved by
 security holders              434,616           $  1.60                    --

Total                        7,876,080           $  1.68             3,469,040


(1)  Excludes 8,264,524 shares which are subject to stockholder  approval of the
     Plan Amendments

         The  following is a summary of the material  provisions of the Bluefly,
Inc.  2000 Plan Stock Option Plan (the "2000 Plan"),  the Company's  only equity
compensation plan that has not been approved by our stockholders.

         Eligibility.  Key  employees  of the  Company,  who are not officers or
directors of the Company and its affiliates,  and consultants to the Company are
eligible to be granted options.

                                       38


         Administration of the 2000 Plan. The Option Plan/Compensation Committee
administers the 2000 Plan. The Option  Plan/Compensation  Committee has the full
power and  authority,  subject to the  provisions of the 2000 Plan, to designate
participants,  grant options and  determine  the terms of all options.  The 2000
Plan provides that no participant  may be granted  options to purchase more than
1,000,000 shares of Common Stock in a fiscal year. The Option  Plan/Compensation
Committee is required to make  adjustments with respect to options granted under
the 2000 Plan in order to prevent  dilution  or  expansion  of the rights of any
holder.  The 2000 Plan requires that the Option  Plan/Compensation  Committee be
composed of at least two directors.

         Amendment.  The  2000  Plan  may be  wholly  or  partially  amended  or
otherwise modified,  suspended or terminated at any time or from time to time by
the  Board  of  Directors,   but  no  amendment  without  the  approval  of  our
stockholders  shall be made if stockholder  approval would be required under any
law  or  rule  of  any   governmental   authority,   stock   exchange  or  other
self-regulatory  organization  to which we are subject.  Neither the  amendment,
suspension  or  termination  of the 2000 Plan shall,  without the consent of the
holder  of an  option  under  the 2000  Plan,  alter or  impair  any  rights  or
obligations under any option theretofore granted.

         Options Issued Under 2000 Plan. The Option Plan/Compensation  Committee
determines  the term and  exercise  price of each option under the 2000 Plan and
the time or times at which such option may be exercised in whole or in part, and
the method or methods by which,  and the form or forms in which,  payment of the
exercise price may be paid.

         Upon the exercise of an option under the 2000 Plan,  the option  holder
shall pay us the  exercise  price plus the amount of the  required  federal  and
state withholding taxes, if any. The 2000 Plan also allows participants to elect
to have shares withheld upon exercise for the payment of withholding taxes.

         The  unexercised  portion of any option granted to a key employee under
the 2000 Plan  generally  will be terminated (i) 30 days after the date on which
the optionee's  employment is terminated for any reason other than (a) Cause (as
defined in the 2000 Plan), (b) retirement or mental or physical  disability,  or
(c) death;  (ii) immediately  upon the termination of the optionee's  employment
for Cause; (iii) three months after the date on which the optionee's  employment
is terminated by reason of retirement or mental or physical disability;  or (iv)
(A) 12 months after the date on which the optionee's employment is terminated by
reason  of his death or (B) three  months  after the date on which the  optionee
shall die if such death  occurs  during the  three-month  period  following  the
termination  of the  optionee's  employment by reason of retirement or mental or
physical disability. The Option Plan/Compensation Committee has in the past, and
may in the  future,  extend  the period of time  during  which an  optionee  may
exercise options following the termination of his or her employment.

         Under the 2000 Plan, an option  generally may not be transferred by the
optionee other than by will or by the laws of descent and  distribution.  During
the lifetime of an optionee, an option under the 2000 Plan may be exercised only
by the optionee or, in certain  instances,  by the optionee's  guardian or legal
representative, if any.

                                 PROPOSAL THREE

                 APPROVAL OF THE INCREASE IN AUTHORIZED CAPITAL

         The Company's  Certificate of  Incorporation  presently  authorizes the
issuance  by the Company of up to  177,000,000  shares of stock,  consisting  of
152,000,000 shares of Common Stock and 25,000,000 shares of preferred stock, par
value  $.01 per share  ("Preferred  Stock").  As of the  Record  Date there were
130,858,257  shares of Common Stock issued and  outstanding,  and an  additional
16,813,481  shares of Common  Stock  reserved for issuance  upon  conversion  of
shares of Preferred Stock or upon the exercise of outstanding warrants or equity
grants  issued under the Plans (of which  8,264,526  are subject to  stockholder
approval of the Plan Amendments) leaving a balance of 4,328,262 shares of Common
Stock authorized and available for issuance.

         Because of the limited number of shares of Common Stock available to be
issued, the Board of Directors has unanimously approved,  and voted to recommend
that the stockholders  approve,  the Increase in Authorized  Capital pursuant to
which the number of shares of Common Stock which the Company would be authorized
to issue would be increased  from  152,000,000  to  200,000,000  shares.  If the
Charter  Amendment is approved by the  stockholders at the annual  meeting,  the
Company  intends  to file  an  amendment  to its  certificate  of  incorporation
(substantially  in the form  attached  hereto as Annex C) with the  Secretary of
State of the State of Delaware as soon as  reasonably  practicable,  and it will
become effective upon filing.

                                       39


         The additional shares of Common Stock, when issued, would have the same
rights and  privileges  as the shares of Common  Stock now issued.  There are no
pre-emptive  rights  relating to the Common  Stock.  Any issuance of  additional
shares of Common Stock would increase the number of outstanding shares of Common
Stock and (unless such issuance was pro-rata  among existing  stockholders)  the
percentage ownership of existing stockholders would be diluted accordingly.  The
dilutive effect of such an issuance could  discourage a change in control of the
Company  by making it more  difficult  or  costly.  The  Company is not aware of
anyone seeking to accumulate Common Stock or obtain control of the Company,  and
has no present  intention  to use the  additional  authorized  shares to deter a
change in control.

         Although the Company  does not  presently  have any plans,  intentions,
agreements,  understandings  or  arrangements  regarding  the  issuance  of  the
proposed additional shares of Common Stock, the Board of Directors believes that
it will need to do so in the future.  The Board of  Directors  believes  that an
increase in the authorized Common Stock would provide the Company with increased
flexibility  in the future to issue capital  stock in connection  with public or
private  offerings,   acquisitions,  stock  dividends,  financing  transactions,
employee benefit plans and other proper  corporate  purposes.  Moreover,  having
such  additional  authorized  shares of  Common  Stock  available  will give the
Company the  ability to issue  stock  without the expense and delay of a special
meeting  of  stockholders,   which  delay  might  deprive  the  Company  of  the
flexibility  the Board views as important in  facilitating  the effective use of
the Company's  stock.  Except as otherwise  required by applicable  law or stock
exchange rules,  authorized but unissued shares of Common Stock may be issued at
such time, for such purpose and for such consideration as the Board of Directors
may determine to be appropriate, without further authorization by stockholders.

         The Board of  Directors  recommends  a vote FOR approval of the Charter
Amendment.

                                  PROPOSAL FOUR

                  APPROVAL OF REVERSE STOCK SPLIT AUTHORIZATION

GENERAL

      The  Board of  Directors  has  unanimously  adopted a  resolution  seeking
stockholder  approval of an amendment to the  Certificate  of  Incorporation  to
effect the Reverse Stock Split at any ratio within the Approved Range (i.e., 2:1
to 15:1) at any time prior to the date of the Company's  2008 annual  meeting of
stockholders,  with the  Board  of  Directors  having  the  sole  discretion  to
determine  whether or not to effect the Reverse  Stock Split and, if so, at what
ratio within the Approved  Range.  Notwithstanding  approval of this proposal by
the stockholders, the Board of Directors may, in its sole discretion,  determine
not to effect,  and may abandon,  the Reverse Stock Split without further action
by the Company's  stockholders.  In this proxy statement, we refer to all of the
possible  reverse stock splits as the "Reverse Stock Splits" and we refer to the
Reverse Stock Split that is actually effected, if applicable,  as the "Effective
Reverse Stock Split."

      A copy of the  proposed  amendment  to the  Certificate  of  Incorporation
covered  by this  Proposal  4, with the ratio of the  Reverse  Stock  Split left
blank, is attached to this proxy statement as Annex D. The text of the amendment
is subject to  modification  to include  such  changes as may be required by the
office of the  Secretary  of State of the State of Delaware  and as the Board of
Directors  deems  necessary  and  advisable  to effect the Reverse  Stock Split,
including the insertion of the applicable ratio for the Effective  Reverse Stock
Split, as determined by the Board of Directors.

      If this Proposal is approved by stockholders,  the Board of Directors will
have the  discretion  to  implement a Reverse  Stock Split  within the  Approved
Range,  at any time  between the  approval of the  proposal  and the date of the
Company's 2008 annual meeting of stockholders.  The purpose of the Reverse Stock
Split would be to reduce the number of shares of Common  Stock  outstanding,  to
increase the per-share  market price of the Common Stock and to better  position
the  Company's  capitalization  for the future.  The  Reverse  Stock Split ratio
selected by the board, if any, will depend upon various  factors,  including the
Company's  growth,  existing and future  marketability,  liquidity of the Common
Stock and  consideration  of the  purposes,  risks,  benefits  and  effects of a
Reverse Stock Split described below, including the potential impact of a Reverse
Stock Split on the Company's authorized shares available for issuance.  In light
of the  volatility  of the  Company's  stock price,  changing  conditions in the
capital  markets,  the  extended  time frame in which the  Reverse  Stock  Split
decision may be made and other factors  relevant to the timing and extent of the
Reverse Stock Split, the Board of Directors  believes that stockholder  approval
of a Reverse  Stock  Split  within the  Approved  Range of Ratios is in the best
interests of the company and its stockholders.

                                       40


         The  Company is not  proposing  to effect a Reverse  Stock Split of its
outstanding   Preferred   Stock.  In  the  event  the  Reverse  Stock  Split  is
implemented,  the number of shares of Common Stock  issuable upon  conversion of
each outstanding  share of Preferred Stock would be  proportionately  reduced as
described below under the caption "Effect on Bluefly Preferred Stock."

         The Board of  Directors  reserves  the right,  even  after  stockholder
approval,  to abandon the Reverse Stock Split if it determines  that the Reverse
Stock Split is not in the best interests of the Company and its stockholders. If
the  Effective  Reverse  Stock Split is not  implemented  before the date of the
Company's  2008 annual  meeting of  stockholders,  the amendment  will be deemed
abandoned,  without any further effect. In that case, the Board of Directors may
again seek stockholder approval at a future date for a reverse stock split if it
deems a reverse stock split to be advisable.

PURPOSE OF A REVERSE STOCK SPLIT

         The purpose of the Reverse Stock Split would be to reduce the number of
shares of Common Stock  outstanding,  to increase the per-share  market price of
the Common Stock and to better  position the  Company's  capitalization  for the
future.  The Company's Common Stock is traded on the Nasdaq Capital Market under
the symbol "BFLY" and on the Boston Stock  Exchange  under the symbol "BFL." The
Board of Directors  believes  that a Reverse  Stock Split may have the effect of
increasing,  proportionately,  the trading prices of the Common Stock,  although
there can be no assurance that this will be the case.

         The  Reverse  Stock Split is not  intended  as, and is not a part of or
first step in, a "going  private"  transaction  pursuant to Rule 13e-3 under the
Securities Exchange Act of 1934.

RISKS AND POTENTIAL BENEFITS OF A REVERSE STOCK SPLIT

         If  the  Reverse   Stock  Split   Authorization   is  approved  by  the
stockholders  and a Reverse Stock Split is  thereafter  effected by the Board of
Directors,  there can be no assurance  that the market price of the Common Stock
after the Effective  Reverse Stock Split will adjust to reflect the ratio of the
Effective  Reverse Stock Split, or that the market price following the Effective
Reverse Stock Split will either exceed or remain in excess of the current market
price.  In addition,  it is possible that the liquidity of the common stock will
be affected adversely by the reduced number of shares outstanding  following the
Effective Reverse Stock Split.

         In  evaluating  whether  or not to seek  stockholder  approval  for the
Reverse   Stock  Split   Authorization,   the  Board  of  Directors   took  into
consideration  negative  factors  associated  with reverse stock  splits.  These
factors  include:  the negative  perception of reverse stock splits held by many
investors, analysts and other stock market participants; the fact that the stock
price of some companies that have effected reverse stock splits has subsequently
declined back to pre-reverse stock split levels; the adverse effect on liquidity
that might be caused by a reduced  number of shares  outstanding;  and the costs
associated with implementing a Reverse Stock Split.

         The additional shares available for issuance could be used from time to
time for  corporate  purposes  and would  provide us with  flexibility  for such
actions as raising  additional  capital,  acquiring assets,  and sales of Common
Stock or securities convertible into Common Stock, although we currently have no
plans in place with respect to any such transaction.

         A  sustained  higher  per share  price of our common  stock,  which the
Company believes may result from a Reverse Stock Split, could, however, increase
the interest of the  financial  community in the Company and broaden the pool of
investors that may consider investing in the Company, potentially increasing the
trading  volume and liquidity of the Common Stock.  As a matter of policy,  many
institutional  investors are  prohibited  from  purchasing  stocks below certain
minimum  price  levels.  For the same reason,  brokers  often  discourage  their
customers from purchasing such stocks. To the extent that the price per share of
the Common  Stock  remains at a higher per share  price as a result of a Reverse
Stock Split, some of these concerns may be ameliorated.

         The Board of Directors has determined  that it should continue to weigh
positive  and  negative  factors  prevailing  after the  annual  meeting  before
deciding whether or not to effect a Reverse Stock Split.

                                       41


PRINCIPAL EFFECTS OF AN EFFECTIVE REVERSE STOCK SPLIT

         If the  Reverse  Stock  Split  Authorization  is approved at the annual
meeting of  stockholders  and the Effective  Reverse Stock Split is implemented,
each issued share of Common Stock immediately prior to the effective time of the
Effective  Reverse Stock Split,  would  automatically  be  converted,  as of the
effective time of the Effective  Reverse Stock Split, into a fraction of a share
of Common Stock. The fraction would depend on the ratio approved by the Board of
Directors, and, based on the Approved Range, could range from to 1/2 to 1/15.

         Proportional  adjustments would be made to the maximum number of shares
issuable  under,  and other  terms of,  the  Plans,  as well as to the number of
shares  issuable  under,  and the exercise  price of, the Company's  outstanding
stock options,  warrants and other equity award  agreements.  For example,  if a
ratio of 1:10 were  selected  by the board the number of shares of Common  Stock
underlying the Company's  outstanding options and warrants would be reduced by a
factor of ten and the exercise  prices would be increased by a factor of ten. In
addition, a proportional  adjustment would be made to the applicable  conversion
price of the  outstanding  Preferred  Stock as described below under the caption
"Effect on Bluefly  Preferred Stock."

         No fractional shares of Common Stock would be issued in connection with
a Reverse  Stock Split.  Holders of Common Stock who would  otherwise  receive a
fractional  share of common stock pursuant to the Effective  Reverse Stock Split
would  receive cash in lieu of the  fractional  share,  as explained  more fully
below under the heading "Cash Payment in Lieu of Fractional  Shares." Because no
fractional  shares  of  common  stock  would be  issued  in  connection  with an
Effective  Reverse  Stock Split,  holders of Common Stock could be eliminated in
the event that a Reverse Stock Split is implemented.  As of the Record Date, the
Company had few record  holders of its Common  Stock who held fewer than fifteen
shares of Common  Stock.  Therefore,  the Company  believes  that the  Effective
Reverse  Stock  Splits,  if  adopted,  even at a ratio  of  15:1  would  have no
significant effect on the number of record holders of the Common Stock.

         Because  any Reverse  Stock  Split would apply to all issued  shares of
Common Stock, it would not alter the relative rights and preferences of existing
stockholders.

         A Reverse  Stock  Split  would not  affect  the par value of the Common
Stock. As a result,  at the effective time of the Effective Reverse Stock Split,
the stated  capital with respect to the Common  Stock on the  Company's  balance
sheet  would be reduced to the  fraction of its  present  amount  related to the
ratio of the Effective  Reverse Stock Split, and the additional  paid-in capital
account  would be credited with the amount by which the stated  capital  account
was reduced. A Reverse Stock Split would affect the Company's per share loss and
the net book value per share of the Common Stock following the Effective Reverse
Stock Split, as there would be fewer shares of Common Stock outstanding.

         If the  Reverse  Stock  Split  Authorization  is approved at the annual
meeting of stockholders and a Reverse Stock Split is effected, some stockholders
may consequently own "odd lots" of less than one hundred shares of Common Stock.
Odd lot shares may be more  difficult to sell,  and  brokerage  commissions  and
other costs of transactions  in odd lots are generally  higher than the costs of
transactions in "round lots" of even multiples of 100 shares.  Therefore,  those
stockholders who own odd lots following a Reverse Stock Split may be required to
pay higher  transaction costs should they then determine to sell their shares of
Common Stock.

         If a Reverse Stock Split is implemented,  proportional adjustments will
not be made to the total number of  authorized  shares of the  Company's  Common
Stock.  Accordingly,  if  this  Proposal  4 is  approved  and  implemented,  the
Effective  Reverse  Stock Split will increase the  proportion of authorized  but
unissued  shares of the Company's  Common Stock relative to its  outstanding and
reserved common stock. Pursuant to the Effective Reverse Stock Split, the number
of  outstanding  shares of the Common Stock will be reduced by a factor  ranging
from two to fifteen,  as the Board of  Directors  may  determine.  However,  the
number  of  shares  of  Common  Stock  and  Preferred  Stock  authorized  by the
Certificate of Incorporation  would not be reduced.  As illustrated by the table
below,  this could result in a substantial  increase in the authorized shares of
Common Stock  available for issuance.  In fact, if this Proposal Four to approve
the Reverse  Stock  Split  Authorization  and  Proposal  Three to  increase  our
authorized  shares of Common Stock are both approved,  and a Reverse Stock Split
of 1:15 is  effected,  our  authorized  shares of  Common  Stock  available  for
issuance  would  increase  from the  current  level  of  152,000,000  shares  to
200,000,000  shares.  At the same time, our Common Stock outstanding or reserved
for issuance would be reduced to a total of approximately 9,848,176.  This would
mean that our authorized  stock  available for future  issuance would  represent
approximately 103% of our outstanding plus reserved shares of Common Stock.

                                       42


         The table below illustrates the effect, as of February 28, 2007, of (A)
an Effective  Reverse Stock Split at certain  ratios within the Approved  Range,
with and without a separate Increase in Authorized  Capital pursuant to Proposal
Three, and (B) no Effective Reverse Stock Split both before and after filing, if
approved  and  effected,  the  Increase in  Authorized  Capital  proposed  under
Proposal  Three,  on (i) the  shares  of  Common  Stock  outstanding,  (ii)  the
authorized  shares of Common Stock  reserved  for issuance  pursuant to options,
deferred  stock units,  warrants,  conversion  of the  Preferred  Stock or other
arrangements, and (iii) the shares of Common Stock which are neither outstanding
nor reserved for issuance and are therefore  available  for issuance.  The table
does not take into account fractional shares.



                                                                                                   AUTHORIZED SHARES OF
                                                                                                       COMMON STOCK
                                                                                                  AVAILABLE FOR ISSUANCE
                                                                                                   AS A % OF SHARES OF
                                                                          AUTHORIZED SHARES OF         COMMON STOCK
                                                     SHARES OF COMMON         COMMON STOCK           OUTSTANDING AND
                              SHARES OF COMMON      STOCK RESERVED FOR   AVAILABLE FOR ISSUANCE   RESERVED FOR ISSUANCE
REVERSE STOCK SPLIT RATIO   STOCK OUTSTANDING (A)      ISSUANCE (B)               (C)                   (C/(A+B))
-------------------------   ---------------------   ------------------   ----------------------   ----------------------
                                                                                                         
No Reverse Stock Split
 and no Increase in
 Authorized Capital                   130,909,156           16,813,481              152,000,000                      103%

No Reverse Stock Split
 and an Increase in
 Authorized Capital                   130,909,156           16,813,481              200,000,000                      135%

No Increase in Authorized
 Capital and the following
 Reverse Stock Splits:

2:1                                    65,454,578            8,406,741               76,000,000                      103%

5:1                                    26,181,831            3,362,696               30,400,000                      103%

10:1                                   13,090,916            1,681,348               15,200,000                      103%

15:1                                    8,727,277            1,120,899               10,133,333                      103%

Increase in Authorized
 Capital and the following
 Reverse Stock Splits:

2:1                                    65,454,578            8,406,741              100,000,000                      135%

5:1                                    26,181,831            3,362,696               40,000,000                      135%

10:1                                   13,090,916            1,681,348               20,000,000                      135%

15:1                                    8,727,277            1,120,899               13,333,333                      135%


         The Company could also use the  additional  shares of Common Stock that
would become available for issuance if the Reverse Stock Split  Authorization is
approved  to oppose a hostile  takeover  attempt or delay or prevent a change of
control or changes in or removal of management,  including any transaction  that
may be favored  by a  majority  of the  Company's  stockholders  or in which its
stockholders   might   otherwise   receive  a  premium  for  their  shares  over
then-prevailing  market  prices or benefit in some other  manner.  For  example,
without further shareholder approval, the Board of Directors could strategically
sell shares of Common Stock in a private  transaction  to  purchasers  who would
oppose a  takeover  or  favor  the  current  Board of  Directors.  Although  the
increased proportion of unissued authorized shares to issued shares could, under
certain  circumstances,  have an anti-takeover  effect,  the Reverse Stock Split
Authorization  proposal is not being proposed in response to any effort of which
the Company is aware to accumulate  shares of Common Stock or obtain  control of
the Company.

                                       43


         The Company's Common Stock is currently registered under the Securities
Exchange  Act of 1934,  as amended,  and the Company is subject to the  periodic
reporting and other  requirements  of the Exchange  Act. The  Effective  Reverse
Stock  Split will not  affect the  registration  of the Common  Stock  under the
Exchange Act.

         In the event that the Reverse Stock Split Authorization is approved and
the Board of Directors  determines  to proceed with a Reverse  Stock Split,  the
Company  expects that the Company's  transfer  agent would act as exchange agent
for  purposes of  implementing  the exchange of stock  certificates.  As soon as
practicable  after the  effective  time of an  Effective  Reverse  Stock  Split,
transmittal  forms  would be mailed  to each  record  holder  of  Common  Stock.
Stockholders  would be asked to surrender all certificates  evidencing shares of
Common Stock owned prior to the  Effective  Reverse  Stock Split in exchange for
certificates  evidencing  the new shares of Common Stock in accordance  with the
instructions set forth in the letter of transmittal.  No new certificates  would
be  issued  to  a  stockholder  until  such  stockholder  has  surrendered  such
stockholder's  outstanding  certificate  or  certificates,   together  with  the
properly  completed and executed letter of  transmittal,  to the exchange agent.
Any old shares of Common Stock  submitted  for transfer,  whether  pursuant to a
sale, other disposition or otherwise,  would  automatically be exchanged for new
shares of Common  Stock.  Stockholders  who do not have stock  certificates  for
surrender and exchange would have their accounts automatically adjusted in order
to reflect the number of shares they were entitled to hold as a  consequence  of
the Effective Reverse Stock Split.

EFFECT ON BLUEFLY PREFERRED STOCK

         The  Company  is not  proposing  any  stock  split  of its  outstanding
Preferred  Stock.  The number of shares of Common Stock issuable upon conversion
of each outstanding share of Preferred Stock would be proportionately reduced to
reflect any Reverse Stock Split.

         The following  table presents the effect,  as of March 28, 2007, of the
Effective  Reverse Stock Split,  at certain  selected ratios within the Approved
Range, on the conversion price, the conversion ratio (i.e., the number of shares
of Common Stock issuable upon exercise of one share of Preferred Stock), and the
aggregate  number of shares of Common  Stock  issuable  upon  conversion  of all
outstanding  shares of Preferred  Stock.  The table does not include shares that
may be issued as payment of accrued dividends on the Preferred Stock at the time
of conversion.



                                                       AGGREGATE
                                                     COMMON SHARES
                           CONVERSION   CONVERSION    ISSUABLE ON
PREFERRED STOCK              PRICE        RATIO       CONVERSION       2:1       5:1       10:1       15:1
------------------------   ----------   ----------   -------------   -------   -------   --------   --------
                                                                                 
Series F Preferred Stock    $0.82       696.34         696,341       348,170   139,682     69,341     46,423


BOARD DISCRETION TO IMPLEMENT EFFECTIVE REVERSE STOCK SPLIT

         If  the  Reverse   Stock  Split   Authorization   is  approved  by  the
stockholders at the annual meeting of stockholders,  the Effective Reverse Stock
Split will be effected,  if at all,  only upon a  determination  by the Board of
Directors  that  one of  the  Reverse  Stock  Splits,  with  an  exchange  ratio
determined  by the board as  described  above,  is in the best  interests of the
Company  and  its  stockholders.   If  any  such  determination  is  made,  such
determination  shall be made  prior to the date of our 2008  annual  meeting  of
stockholders  and will be based upon various  factors,  including  the Company's
growth,  and  existing and expected  marketability  and  liquidity of its Common
Stock. The determination will include weighing the positive and negative factors
described  above  under the  headings  "Purpose  of a Reverse  Stock  Split" and
"Principal  Effects of an Effective  Reverse Stock Split" and prevailing  market
conditions. Notwithstanding approval of the Reverse Stock Split Authorization by
the  stockholders,  the Board of Directors may, in its sole discretion,  abandon
all of the proposed amendments prior to the effectiveness of any filing with the
office of the Delaware  Secretary of State and would therefore not effect any of
the Reverse Stock  Splits,  as permitted  under  Section  242(c) of the Delaware
General Corporation Law.

                                       44


CASH PAYMENT IN LIEU OF FRACTIONAL SHARES

         In lieu of any  fractional  shares to which a holder  of  Common  Stock
would otherwise be entitled as a result of any Effective Reverse Stock Split, we
would pay the holder  cash equal to that  fraction  multiplied  by the then fair
market value of the Common Stock as determined by the Board of Directors.  If at
the  effective  time of an Effective  Reverse  Stock Split,  the Common Stock is
traded on the Nasdaq Capital  Market,  the fair market value of the Common Stock
would be  calculated  as the average of the high and low  trading  prices of the
Common Stock on the Nasdaq Capital Market board during regular trading hours for
the five trading days immediately  preceding the effective time of the Effective
Reverse Stock Split. Except for the right to receive the cash payment in lieu of
fractional  shares,  stockholders  will not have any  voting,  dividend or other
rights with respect to the fractional shares they would otherwise be entitled to
receive.

         Cash received in lieu of fractional  shares would be treated as payment
in exchange for such shares.  The difference between the amount of cash received
and basis  allocable to such  fractional  share should be a capital gain or loss
(long-term if such fractional share  (pre-Reverse Stock Split) has been held for
more than one year), as the case may be, provided that such shares are held as a
capital asset on the effective date of the Effective Reverse Stock Split.

EFFECTIVE DATE

         If the  Reverse  Stock  Split  Authorization  is approved at the annual
meeting and the Board of Directors elects to proceed with the Effective  Reserve
Stock Split, the Effective  Reverse Stock Split will become effective as of 5:00
p.m.  Eastern  Time on the  date of  filing  of the  applicable  Certificate  of
Amendment to the Certificate of  Incorporation  with the office of the Secretary
of  State  of the  State of  Delaware.  We  refer  to this  time and date as the
"Effective  Date." Except as explained above with respect to fractional  shares,
on the Effective Date, shares of Common Stock issued and outstanding immediately
prior thereto would be,  automatically and without any action on the part of the
stockholders, combined, converted and changed into new shares of Common Stock in
accordance with the Effective  Reverse Stock Split ratio determined by the Board
of Directors within the Approved Range.

RELATIONSHIP TO PROPOSAL THREE

         Proposal  Three to  approve  the  Increase  in  Authorized  Capital  is
independent of and unrelated to Proposal Four to approve the Reverse Stock Split
Authorization.  The  approval  or  rejection  of one will not  affect the other.
However, you are encouraged to consider the merits and impact of these proposals
independently and as a whole.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

         The following is a summary of certain  United States federal income tax
consequences of a Reverse Stock Split.  It does not address any state,  local or
foreign  income or other tax  consequences.  It  applies to you only if you held
pre-Reverse Stock Split common stock shares and post-Reverse  Stock Split common
stock shares as capital assets for tax purposes.  This section does not apply to
you if you are a member of a class of holders subject to special rules,  such as
(i) a dealer in  securities  or  currencies,  (ii) a trader in  securities  that
elects  to  use a  mark-to-market  method  of  accounting  for  your  securities
holdings,  (iii)  a  bank,  (iv)  a life  insurance  company,  (v) a  tax-exempt
organization, (vi) a person that owns shares of Common Stock that are a hedge or
that are hedged against interest rate risks,  (vii) a person that owns shares of
Common Stock as part of a straddle or conversion  transaction  for tax purposes,
or (viii) a person  whose  functional  currency for tax purposes is not the U.S.
dollar.  This section is based on the Internal Revenue Code of 1986, as amended,
its legislative  history,  existing and proposed  regulations under the Internal
Revenue Code, published rulings and court decisions, all as currently in effect.
These laws are subject to change, possibly on a retroactive basis.

         PLEASE CONSULT YOUR OWN TAX ADVISOR  CONCERNING THE  CONSEQUENCES  OF A
REVERSE STOCK SPLIT IN YOUR PARTICULAR  CIRCUMSTANCES UNDER THE INTERNAL REVENUE
CODE AND THE LAWS OF ANY OTHER TAXING JURISDICTION.

TAX CONSEQUENCES TO COMMON STOCKHOLDERS

         A United States holder, as used herein, is a stockholder that is: (i) a
citizen or resident of the United States, (ii) a domestic corporation,  (iii) an
estate whose income is subject to United States federal income tax regardless of
its  source,  or (iv) a trust if a United  States  court  can  exercise  primary
supervision  over  the  trust's  administration  and one or more  United  States
persons are authorized to control all substantial  decisions of the trust.  This
discussion applies only to United States holders.

                                       45


         Other  than  with  respect  to any cash  payments  received  in lieu of
fractional  shares  discussed  below,  no gain or loss should be recognized by a
stockholder upon such  stockholder's  exchange of pre-Reverse Stock Split shares
for  post-Reverse  Stock Split shares  pursuant to a Reverse  Stock  Split.  The
aggregate  tax basis of the  post-Reverse  Stock  Split  shares  received in the
Reverse Stock Split  (including  any fraction of a new share deemed to have been
received)  will be the  same as the  stockholder's  aggregate  tax  basis in the
pre-Reverse Stock Split shares exchanged therefore. In general, stockholders who
receive  cash  in  exchange  for  their   fractional   share  interests  in  the
post-Reverse  Stock  Split  shares as a result of a Reverse  Stock Split will be
deemed for federal  income tax purposes to have first  received  the  fractional
share interests and then to have had those fractional  share interests  redeemed
for cash.  The  stockholder's  holding period for the  post-Reverse  Stock Split
shares will include the period during which the stockholder held the pre-Reverse
Stock Split shares surrendered in the Reverse Stock Split.

         The receipt of cash instead of a  fractional  share of our common stock
by a United States holder of our common stock will generally result in a taxable
gain or loss equal to the difference between the amount of cash received and the
holder's adjusted federal income tax basis in the fractional share. Gain or loss
will generally constitute a capital gain or loss. Capital gain of a noncorporate
United States holder is generally  taxed at a maximum rate of 20% where property
is held more than one year,  and 18% where  property  is held for more than five
years.

TAX CONSEQUENCES TO THE COMPANY

         The Company  should not  recognize  any gain or loss as a result of any
Reverse Stock Split.

ACCOUNTING CONSEQUENCES

         The par value per share of the Common Stock would  remain  unchanged at
$0.01 per share after any Reverse  Stock Split.  As a result,  on the  effective
date of a Reverse Stock Split, the stated capital on the Company's balance sheet
attributable to the Common Stock would be reduced  proportionally,  based on the
ratio of the Reverse Stock Split,  from its present  amount,  and the additional
paid-in  capital  account  would be credited with the amount by which the stated
capital is  reduced.  The net  income or loss per share of Common  Stock and net
book value would be increased  because there would be fewer shares of the Common
Stock outstanding.  We do not anticipate that any other accounting  consequences
would arise as a result of a Reverse Stock Split.

NO APPRAISAL RIGHTS

         Under  the  Delaware  General  Corporation  Law,  stockholders  are not
entitled  to  appraisal   rights  with  respect  to  the  Reverse   Stock  Split
Authorization,  and we will not independently  provide our stockholders with any
such rights.

         The Board of  Directors  recommends  a vote FOR approval of the Reverse
Stock Split Authorization.

                         INDEPENDENT PUBLIC ACCOUNTANTS

         The  Audit   Committee   of  the  Board  of   Directors   has  selected
PricewaterhouseCoopers  LLP ("PwC") as independent  registered public accounting
firm for the fiscal year ending  December  31,  2007.  The  Company's  financial
statements for the 2006 fiscal year were examined and reported upon by PwC.

         A  representative  of PwC  will  be  present  at the  meeting,  will be
provided the  opportunity to make a statement if he or she desires to do so, and
will be available to respond to appropriate questions from stockholders.

AUDIT FEES

         The aggregate fees billed for professional services rendered by PwC for
the audit of the  Company's  consolidated  financial  statements,  including the
reviews of the Company's condensed consolidated financial statements included in
its quarterly reports on Form 10-Q, for fiscal 2006 and 2005 were  approximately
$210,000  and  $175,400,   respectively.  In  addition,  the  Company  paid  PwC
approximately $11,000 and $25,000 in 2006 and 2005, respectively,  in connection
with professional services rendered to the Company in connection with the filing
of registration  statements on Forms S-3 and S-8. All of the foregoing  services
rendered by PwC were pre-approved by the Audit Committee.

                                       46


AUDIT RELATED FEES

         Other than the fees described under the caption "Audit Fees" above, PwC
did not bill any fees for services  rendered to the Company  during  fiscal 2006
and 2005 for  assurance  and related  services in  connection  with the audit or
review of the Company consolidated financial statements.

TAX FEES

         PwC did not bill the Company for any professional  services rendered to
the Company  during fiscal 2006 and 2005 for tax  compliance,  tax advice or tax
planning.

OTHER FEES

         PwC did not  bill  the  Company  for any  other  professional  services
rendered  during  fiscal  2006 and 2005  other than  those  described  under the
caption "Audit Fees."

AUDIT COMMITTEE PRE-APPROVAL POLICIES

         The Company's  policy is that,  before PwC is engaged by the Company to
render  audit or non-audit  services,  the  engagement  is approved by the Audit
Committee.

                                 OTHER BUSINESS

         The  Board of  Directors  currently  knows of no  other  matters  to be
presented at the meeting. However, if any other matters properly come before the
meeting,  or  any  adjournment  thereof,  it is  intended  that  proxies  in the
accompanying  form will be voted in accordance  with the judgment of the persons
named therein.

                              STOCKHOLDER PROPOSALS

         The Company's  bylaws provide that a stockholder who intends to present
a proposal for  stockholder  vote at the Company's next annual meeting must give
written  notice to the  Secretary  of the Company not less than 90 days prior to
the date that is one year from the date of this annual meeting. Accordingly, any
such  proposal  must be  received by the Company  before  February 9, 2008.  The
notice must contain  specified  information  about the proposed business and the
stockholder  making the proposal.  If a  stockholder  gives notice of a proposal
after  the  deadline,  the  Company's  proxy  holders  will  have  discretionary
authority  to vote on this  proposal  when  and if  raised  at the  next  annual
meeting.  In  addition,  in order  to  include  a  stockholder  proposal  in the
Company's proxy  statement and form of proxy for the next annual  meeting,  such
proposal must be received by the Company at its principal  executive  offices no
later than the close of business on December 11, 2007 and must otherwise  comply
with the rules of the Commission for inclusion in the proxy materials.

                                       47


                              COST OF SOLICITATION

         The cost of  soliciting  proxies in the  accompanying  form has been or
will be borne by the Company.  Directors,  officers and employees of the Company
may solicit proxies personally or by telephone or other means of communications.
Although there is no formal  agreement to do so,  arrangements  may be made with
brokerage houses and other custodians,  nominees and fiduciaries to send proxies
and proxy material to their  principals,  and the Company may reimburse them for
any attendant expenses.

         WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE SIGN THE ENCLOSED
PROXY AND RETURN IT IN THE ENCLOSED  STAMPED AND ADDRESSED  ENVELOPE AS PROMPTLY
AS POSSIBLE.

                                             By Order of the Board of Directors,

                                             /s/ David Wassong
                                             -----------------------------------
                                             DAVID WASSONG
                                             Interim Chairman of the Board

Dated: April 17, 2007

                                       48

                                                                         ANNEX A

                         CHARTER OF THE AUDIT COMMITTEE

                                     OF THE

                               BOARD OF DIRECTORS

                                       OF

                                  BLUEFLY, INC.

I.       AUDIT COMMITTEE PURPOSE

The Audit  Committee of the Board of Directors of Bluefly,  Inc. (the "Company")
is  appointed  by the Board of  Directors  to assist the Board of  Directors  in
fulfilling its oversight responsibilities.  The Audit Committee's primary duties
and responsibilities are to:

o        Monitor  and  review  the  processes  pursuant  to which the  Company's
         financial  statements  are prepared and audited,  the fairness of those
         financial  statements  and  monitor  and  ensure  the  adequacy  of the
         Company's systems of internal controls regarding  finance,  accounting,
         and legal compliance.

o        Appoint and monitor the  independence  and performance of the Company's
         independent auditors.

o        Provide an avenue of  communication  between the independent  auditors,
         management and the Board of Directors.

The Audit  Committee  has the  authority to conduct or authorize  investigations
into any  matter  within  the scope of its  responsibilities,  and it shall have
direct access to the independent auditors as well as anyone in the organization.
The Audit Committee has the ability to retain, at the Company's expense, special
legal, accounting,  or other financial consultants or experts it deems necessary
in  the  performance  of  its  duties  or  to  assist  in  the  conduct  of  any
investigation.

II.      AUDIT COMMITTEE COMPOSITION AND MEETINGS

Audit Committee members shall meet the requirements of the National  Association
of Securities  Dealers.  The Audit Committee shall be comprised of three or more
directors  as  determined  by the  Board  of  Directors,  each of whom  shall be
independent  non-executive  directors,  free from any  relationship  that  would
interfere with the exercise of his or her independent  judgment.  All members of
the Audit Committee shall have a basic  understanding  of finance and accounting
and be able to read and  understand  fundamental  financial  statements,  and at
least  one  member of the Audit  Committee  shall  have  accounting  or  related
financial management expertise. Members of the Audit Committee may enhance their
familiarity   with  finance  and  accounting  by  participating  in  educational
programs.

                                       49


Audit  Committee  members  shall be appointed by the Board of  Directors.  If an
audit  committee  Chair is not  designated or present,  the members of the Audit
Committee  may  designate  a  Chair  by  majority  vote of the  Audit  Committee
membership.

The Audit  Committee  will have  regular  meetings  at least four times per year
(which should coincide with, and precede,  the Company's public  announcement of
its quarterly and annual results) or more frequently as  circumstances  dictate.
The Audit Committee  should meet privately and  separately,  on a regular basis,
with management and with the independent  auditors,  to discuss any matters that
the Audit Committee or each of these groups believes should be discussed.

III.     AUDIT COMMITTEE RESPONSIBILITIES AND DUTIES

Section 1. Review Procedures

1.       Review and reassess  the  adequacy of this  Charter at least  annually.
         Submit this Charter to the Board of Directors  for approval and have it
         published  in a proxy or  information  statement  at least  every three
         years  in  accordance  with  the  Securities  and  Exchange  Commission
         regulations.

2.       Review the Company's  annual audited  financial  statements and related
         footnotes  prior to filing or  distribution.  The review should include
         separate  discussions with management and with the independent auditors
         of   significant   issues  and   disagreements   regarding   accounting
         principles,  practices  and  judgments,  any  significant  difficulties
         encountered during the course of the audit,  including any restrictions
         on the scope of work or access to required  information  and the effect
         of using different accounting principles, practices and judgments.

3.       Review and discuss with  management and with the  independent  auditors
         the Company's  quarterly  earnings releases and reports prior to public
         distribution.

4.       Review any reports or other  documents  filed with the  Securities  and
         Exchange Commission that include public financial  disclosures prior to
         filing or  distribution  and discuss with  management,  if appropriate,
         whether the information contained in these documents is consistent with
         the information contained in the Company's financial statements.

5.       In consultation with management and the independent auditors,  consider
         the  integrity  of the  Company's  financial  reporting  processes  and
         adequacy of controls.  Discuss significant financial risk exposures and
         the steps  management  has taken to  monitor,  control  and report such
         exposures.  Review  significant  findings  prepared by the  independent
         auditors together with management's  responses  including the status of
         previous recommendations.

6.       Review  written  reports  and  significant  findings  prepared  by  the
         independent  auditors,   if  any,  and  if  appropriate,   discuss  the
         information  contained  in the reports with the  independent  auditors.
         Review  management's  responses,  if any, to such reports and findings,
         including the status of previous recommendations.

7.       Receive  copies of reports to  management  prepared by the  independent
         auditors  and  management's  responses  to  any  such  reports.  Obtain
         confirmation  from the  independent  auditors  that the  Company  is in
         compliance with its financial reporting requirements.

                                       50


8.       Review, annually, the procedures,  structure, and qualifications of the
         Company's financial reporting  personnel.  Discuss with the independent
         auditors the performance of the financial  reporting  personnel and any
         recommendations the independent auditors may have.

9.       Review and approve the partners or managers of the independent auditors
         who were engaged on the Company's audit.

10.      To the  extent  that they have not been  reviewed  by the  Compensation
         Committee of the Board of  Directors or another  committee of the Board
         of Directors  composed of independent  directors,  review related party
         transactions  and  transactions  involving  conflicts of interest  with
         officers and directors, whenever possible in advance of the creation of
         such  transaction  or  conflict.  Cause  to be  reviewed  compensation,
         expenses,  perquisites and related party transactions with officers and
         directors to verify that they are in accordance with corporate policies
         and  with any  agreements  or  arrangements  approved  by the  Board of
         Directors.

11.      Review and approve the  disclosures  required by the rules of the Audit
         Committee  to be  included in the Form 10-K  relating  to  management's
         establishment of adequate internal controls and management's assessment
         of the effectiveness of such controls.

12.      Review  the   independent   auditor's   certification   and  report  on
         management's  assessment  of  internal  controls  at such  time as such
         certification and report is required.

13.      Review  disclosures  made to the Audit Committee by the Company's chief
         executive   officer   and  chief   financial   officer   during   their
         certification   process  for  the  periodic   reports  filed  with  the
         Commission about any significant deficiencies or material weaknesses in
         the design or operation of internal  controls over financial  reporting
         and any  fraud  involving  management  or  other  employees  who have a
         significant role in the Company's internal control function.

14.      Review with the  independent  auditor and  management  the internal and
         disclosure  control functions  required to comply with the rules of the
         Commission including the responsibilities,  budget,  qualifications and
         staffing  and any  recommended  changes  in the  planned  scope  of the
         personnel  responsible for  implementing  and maintaining the Company's
         internal controls.

Section 2. Independent Auditors

15.      The  independent  auditors  are  ultimately  accountable  to the  Audit
         Committee and the Board of Directors,  and the Audit  Committee has the
         ultimate  authority and  responsibility to select,  evaluate and, where
         appropriate,  replace the  independent  auditors.  The Audit  Committee
         shall  review  the  independence  and  performance  of the  independent
         auditors and the experience and qualifications of the senior members of
         the  independent  auditor  team.  The Audit  Committee  shall  annually
         appoint  the  independent  auditors  or approve  any  discharge  of the
         independent auditors when circumstances warrant.

                                       51


16.      Approve the audit fees and other significant compensation to be paid to
         the independent auditors.

17.      Approve the retention and related fees of the independent  auditors for
         any significant  non-audit  services and consider whether the provision
         of these other services is compatible  with  maintaining  the auditors'
         independence consistent with applicable standards.

18.      On an  annual  basis,  the  Audit  Committee  should  receive  from the
         independent  auditors  a  formal  written  statement   delineating  all
         relationships  between  the  independent  auditors  and the Company and
         representing  to the Company  the  independent  auditors'  independence
         consistent  with  applicable  standards.  The  Audit  Committee  should
         discuss with the independent  auditors the disclosed  relationships  or
         services  that may  impact  the  objectivity  and  independence  of the
         auditors,  and take,  or recommend  that the Board of  Directors  take,
         appropriate action to ensure the independence of the auditors.

19.      Review the independent auditors' audit plan - discuss scope,  staffing,
         reliance upon management and audit approach.

20.      Discuss certain matters required to be communicated to audit committees
         in  accordance  with  the  American   Institute  of  Certified   Public
         Accountants:  A Statement of Auditing  Standards No. 61 including  such
         matters  as  (i)  the  consistency  of  application  of  the  Company's
         accounting policies;  (ii) the completeness of information contained in
         the financial statements and related  disclosures;  (iii) the selection
         of new or changes to the Company's accounting policies; (iv) estimates,
         judgments  and  uncertainties;   (v)  unusual   transactions  and  (vi)
         accounting policies relating to significant financial statements items,
         including the timing of  transactions  and the period in which they are
         recorded.

21.      Obtain and  consider  the  independent  auditors'  judgments  about the
         quality and appropriateness of the Company's  accounting  principles as
         applied in its financial reporting;  the discussion should include such
         issues as the degree of aggressiveness or conservatism of the Company's
         accounting  principles  and  underlying  estimates  the  clarity of the
         Company's financial disclosures and other significant decisions made by
         management in preparing the financial disclosures.

Section 3. Legal Compliance

22.      On at least an annual basis,  review,  with the Company's counsel,  any
         legal  matters that could have a  significant  impact on the  Company's
         financial statements, the Company's compliance with applicable laws and
         regulations,  and inquiries  received from  regulators or  governmental
         agencies.

Section 4. Other Audit Committee Responsibilities

23.      Annually prepare a report to shareholders as required by the Securities
         and Exchange Commission. The report should be included in the Company's
         annual proxy statement.

                                       52


24.      Report Audit  Committee  actions to the Board of Directors on a regular
         basis   including  any   recommendations   the  Audit  Committee  deems
         appropriate.

25.      Perform  any  other  activities   consistent  with  this  Charter,  the
         Company's  By-laws and  governing  law, as the Audit  Committee  or the
         Board of Directors deems necessary or appropriate.

26.      Maintain  minutes of meetings and  periodically  report to the Board of
         Directors on significant results of the foregoing activities.

27.      Review financial and accounting  personnel  succession  planning within
         the Company.

                                       53


                                                                         ANNEX B

                                  BLUEFLY, INC.

                    NOMINATING & GOVERNANCE COMMITTEE CHARTER

                          (Adopted as of June 16, 2004)

         The board of directors of Bluefly, Inc. (the "Company") has established
the  Nominating & Governance  Committee of the Board of Directors of the Company
(the "Board").

         (a)      Purposes

         The purposes of the Nominating and Governance Committee are:

         o    To assist the Board by identifying individuals qualified to become
              Board  members,   and  setting   criteria  for,  and   evaluating,
              candidates  for director  nominees,  and to recommend to the Board
              the  director  nominees  for  election  at the annual  meetings of
              stockholders or for appointments to fill vacancies;

         o    To recommend to the Board director  nominees for each committee of
              the Board;

         o    To advise the Board about appropriate composition of the Board and
              its committees;

         o    To advise the Board about and  recommend to the Board  appropriate
              corporate   governance  practices  and  to  assist  the  Board  in
              implementing those practices;

         o    To lead the Board in its annual review of the  performance  of the
              Board and its committees; and

         o    To  perform  such other  functions  as the Board may assign to the
              Nominating & Governance Committee from time to time.

         (b)      Composition

         The  Nominating & Governance  Committee  shall  consist of at least two
members of the Board.  The Board shall  appoint the members of the  Nominating &
Governance  Committee.  The  Board  may  remove  or  replace  any  member of the
Nominating & Governance Committee at any time. The composition of the Nominating
& Governance Committee shall, at all times, be in compliance with all applicable
listing  standards of The Nasdaq Stock Market,  or such other market or exchange
on which the  Company's  securities  may be primarily  traded at any time in the
future.

         (c)      Authority and Responsibilities

         The Nominating & Governance Committee is delegated all the authority of
the Board as may be  required  or  advisable  to  fulfill  the  purposes  of the
Nominating & Governance  Committee.  The  Nominating & Governance  Committee may
form and delegate  some or all of its authority to  subcommittees  when it deems
appropriate.  Without limiting the generality of the preceding  statements,  the
Nominating & Governance  Committee shall have  authority,  and is entrusted with
the responsibility, to do the following actions:

    1.   The  Nominating & Governance  Committee  shall prepare and recommend to
         the Board for adoption corporate governance guidelines.

    2.   The  Nominating  &  Governance   Committee  shall  assess   individuals
         qualified to become  directors  for  recommendation  to the Board.  The
         Nominating & Governance Committee's assessment as to the qualifications

                                       54


         of director candidates shall include, without limitation, consideration
         of  diversity,  skill,  specialized  expertise,   experience,  business
         acumen,  understanding of strategy and  policy-setting.  Depending upon
         the Company's  then-current needs,  certain factors may be weighed more
         or less heavily.

    3.   The  Nominating  & Governance  Committee  shall  establish,  review and
         modify  as  appropriate  policies  and  procedures  for  submission  of
         recommendations   for  director   candidates  by  stockholders  to  the
         Nominating & Governance  Committee and evaluating nominees for director
         recommended by stockholders.

    4.   Each year, the Nominating & Governance Committee shall:

         o    review the  advisability or need for any changes in the number and
              composition  of the Board;
         o    review the  advisability  or need for any  changes in the  number,
              charters or titles of committees of the Board;
         o    recommend to the Board the  composition  of each  committee of the
              Board and the individual  director to serve as chairperson of each
              committee;
         o    ensure that the chairperson of each committee  report to the Board
              about the committee's annual evaluation of its performance,  to be
              discussed  with the full Board  following  the end of each  fiscal
              year; and
         o    review and  reassess  the  adequacy  of the  corporate  governance
              guidelines of the Company and  recommend  any proposed  changes to
              the Board for approval.

    5.   The  Nominating  &  Governance  Committee  shall have the  authority to
         obtain  advice  and  assistance   from  internal  or  external   legal,
         accounting or other advisors,  to approve the fees and expenses of such
         outside advisors, and to cause the Company to pay the fees and expenses
         of such outside advisors.

         (d)      Procedures

    1.   Meetings.  The Nominating & Governance Committee shall meet at the call
         of  its  chairperson,  two  or  more  members  of  the  Nominating  and
         Governance  Committee,  or the Chairman of the Board.  Meetings may, at
         the discretion of the Nominating & Governing Committee, include members
         of the Company's management,  independent  consultants,  and such other
         persons as the Nominating & Governance Committee or its chairperson may
         determine. The Nominating & Governance Committee may meet in person, by
         telephone conference call, or in any other manner in which the Board is
         permitted to meet under law or the Company's  bylaws.  The Nominating &
         Governance  Committee  shall keep a written  record of its meetings and
         actions  and  shall  file a copy of such  record  of its  meetings  and
         actions and shall file a copy of such record in the  corporate  minutes
         of the Company.

    2.   Quorum  and  Approval.  A  majority  of  members  of the  Nominating  &
         Governance  Committee  shall  constitute  a quorum.  The  Nominating  &
         Governance Committee shall act on the affirmative vote of a majority of
         members  present  at a  meeting  at  which a  quorum  is  present.  The
         Nominating &  Governance  Committee  may also act by unanimous  written
         consent in lieu of a meeting.

    3.   Rules. The Nominating & Governance  Committee may determine  additional
         rules  and  procedures,  including  designation  of a  chairperson  pro
         tempore  in  the  absence  of  the  chairperson  and  designation  of a
         secretary  of the  Nominating &  Governance  Committee,  at any meeting
         thereof.

    4.   Reports.  The  Nominating  &  Governance  Committee  shall make regular
         reports to the Board, directly or through the chairperson.

    5.   Review of Charter.  Each year the  Nominating  &  Governance  Committee
         shall  review the need for changes in this  Charter and  recommend  any
         proposed changes to the Board for approval.

    6.   Performance  Review.  Each year the  Nominating & Governance  Committee
         shall review and evaluate its own  performance  and shall submit itself
         to the review and evaluation of the Board.

                                       55


                                                                         ANNEX C

                            CERTIFICATE OF AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION
                                       OF
                                  BLUEFLY, INC.

         (Pursuant to Section 242 of the General Corporation Law of the
                               State of Delaware)

         BLUEFLY,  INC., a corporation  organized and existing under the General
Corporation Law of the State of Delaware, hereby certifies that:

         FIRST: The Board of Directors of Bluefly,  Inc. (hereinafter called the
"Corporation"),  acting at a meeting on February 23, 2007,  adopted  resolutions
(a) setting forth a proposed  amendment to the Certificate of  Incorporation  of
the Corporation (the "Certificate of  Incorporation")  to increase the number of
authorized shares of capital stock of the Corporation from 177,000,000 (of which
152,000,000  shares are  designated as common  stock,  par value $0.01 per share
(the "Common  Stock") and 25,000,000  shares are designated as preferred  stock,
par value  $0.01 per share (the  "Preferred  Stock")) to  225,000,000  (of which
200,000,000  shares shall be  designated as Common Stock and  25,000,000  shares
shall be designated as Preferred  Stock),  (b)  declaring  said  amendment to be
advisable and in the best interests of the Corporation,  (c) directing that said
amendment be considered at the next annual meeting of the  stockholders  and (d)
authorizing the  appropriate  officers of the Corporation to solicit the consent
of the stockholders therefor.

         SECOND:  The terms and provisions of this Certificate of Amendment have
been duly  adopted in  accordance  with the  provisions  of  Section  242 of the
General Corporation Law of the State of Delaware.

         THIRD:  The Certificate of  Incorporation is hereby amended by deleting
Section 4.1 of the Certificate of Incorporation in its entirety and replacing it
with the following:

"4.1 The  total  number  of  shares of stock  that the  Corporation  shall  have
authority to issue is: two hundred  twenty-five  million  (225,000,000) of which
two hundred  million  (200,000,000)  shall be shares of Common  Stock of the par
value of $.01 ("Common  Stock") and twenty-five  million  (25,000,000)  shall be
shares of Preferred Stock of the par value of $.01 each ("Preferred Stock")."

         FOURTH:  Holders of at least a majority  of the  outstanding  shares of
Common Stock and Preferred  Stock,  acting at the Annual Meeting of Stockholders
of the  Corporation  held on May 17,  2007,  at which a quorum  was  present  in
accordance  with the  General  Corporation  Law of the State of  Delaware,  duly
approved the  amendment to the  Certificate  of  Incorporation  contained in the
Third Paragraph herein.

         FIFTH: The capital of the Corporation  shall not be reduced under or by
reason of said amendment.

         IN WITNESS  WHEREOF,  the  Corporation  has caused this  Certificate of
Amendment to be signed by the undersigned this 17th day of May, 2007.


BLUEFLY, INC.


By:
       ---------------------
Name:
Title:

                                       56


                                                                         ANNEX D

                            CERTIFICATE OF AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION
                                       OF
                                  BLUEFLY, INC.

         (Pursuant to Section 242 of the General Corporation Law of the
                               State of Delaware)

         BLUEFLY,  INC., a corporation  organized and existing under the General
Corporation Law of the State of Delaware, hereby certifies that:

         FIRST: The Board of Directors of Bluefly,  Inc. (hereinafter called the
"Corporation"),  acting at a meeting on February 23, 2007,  adopted  resolutions
setting forth the proposed  amendment to the Certificate of Incorporation of the
Corporation (the "Certificate of Incorporation")  set forth below, (b) declaring
said amendment to be advisable and in the best interests of the Corporation, (c)
directing  that said  amendment be considered at the next annual  meeting of the
stockholders and (d) authorizing the appropriate  officers of the Corporation to
solicit the consent of the stockholders therefor.

         SECOND:  The terms and provisions of this Certificate of Amendment have
been duly  adopted in  accordance  with the  provisions  of  Section  242 of the
General Corporation Law of the State of Delaware.

         THIRD:  The Certificate of  Incorporation is hereby amended by deleting
Section 4.1 of the Certificate of Incorporation in its entirety and replacing it
with the following:

"4.1 The  total  number  of  shares of stock  that the  Corporation  shall  have
authority to issue is: two hundred  twenty-five  million  (225,000,000) of which
two hundred  million  (200,000,000)  shall be shares of Common  Stock of the par
value of $.01 ("Common  Stock") and twenty-five  million  (25,000,000)  shall be
shares of Preferred Stock of the par value of $.01 each ("Preferred Stock").

Effective  at 11:59  p.m.,  Eastern  Standard  Time,  on  _____  __,  200_  (the
"Effective Date"), every ____ (__) shares of the Corporation's Common Stock, par
value $.01 per share (the "Old Common Stock") issued and outstanding immediately
prior to the Effective Time will be automatically  and without any action on the
part of the respective  holders thereof,  be combined and converted into one (1)
share of Common  Stock,  par value  $.01,  of the  Corporation  (the "New Common
Stock") (and such combination and conversion, the "Reverse Stock Split").

Notwithstanding the immediately  preceding sentence, no fractional shares of New
Common  Stock  shall be issued to the  holders of record of Old Common  Stock in
connection with the foregoing reclassification of shares of Old Common Stock and
the  Corporation  shall not  recognize on its stock  record books any  purported
transfer of any  fractional  share of New Common  Stock.  In lieu  thereof,  the
aggregate of all fractional  shares otherwise  issuable to the holders of record
of Old Common  Stock shall be issued to  ____________,  the transfer  agent,  as
agent  for the  accounts  of all  holders  of  record  of Old  Common  Stock and
otherwise  entitled to have a fraction of share issued to them.  The sale of all
of the  fractional  interests  will be effected by the transfer agent as soon as
practicable  after  the  Effective  Date on the basis of the  prevailing  market
prices of the New Common Stock at the time of the sale. After such sale and upon
the surrender of the stockholders' stock  certificates,  our transfer agent will
pay to such  holders of record  their pro rata  share of the total net  proceeds
derived from the sale of the fractional interests.  Each stock certificate that,
immediately prior to the Effective Date,  represented shares of Old Common Stock
shall,  from and  after  the  Effective  Date,  automatically  and  without  the
necessity of presenting  the same for exchange,  represent  that number of whole
shares of New Common Stock into which the shares of Old Common Stock represented
by such  certificate  shall  have  been  reclassified  (as well as the  right to
receive cash in lieu of any  fractional  shares of New Common Stock as set forth
above)  provided,  however,  that each  holder of record of a  certificate  that
represented  shares of Old Common Stock shall  receive,  upon  surrender of such
certificate,  a new certificate  representing  the number of whole shares of New
Common  Stock  into which the shares of Old

                                       57


Common Stock  represented by such certificate shall have been  reclassified,  as
well as any cash in lieu of fractional  shares of New Common Stock to which such
holder may be entitled as set forth above."

         FOURTH:  Holders of at least a majority  of the  outstanding  shares of
Common Stock and Preferred  Stock,  acting at the Annual Meeting of Stockholders
of the  Corporation  held on May 17,  2007,  at which a quorum  was  present  in
accordance  with the  General  Corporation  Law of the State of  Delaware,  duly
approved the  amendment to the  Certificate  of  Incorporation  contained in the
Third Paragraph herein.

         FIFTH: The capital of the Corporation  shall not be reduced under or by
reason of said amendment.

         IN WITNESS  WHEREOF,  the  Corporation  has caused this  Certificate of
Amendment to be signed by the undersigned this ___ day of _______, 200_.


BLUEFLY, INC.


By:
       ---------------------
Name:
Title:

                                       58


                                                                       EXHIBIT E

                              AMENDED AND RESTATED

                                  BLUEFLY, INC.

                            2005 STOCK INCENTIVE PLAN

Section 1.     Purpose of the Plan

         The purpose of the 2005 Stock Incentive Plan (the "Plan") is to further
the interests of Bluefly, Inc. (the "Company") and its stockholders by providing
long-term  performance  incentives to those employees,  Non-Employee  Directors,
contractors and consultants of the Company and its  Subsidiaries who are largely
responsible  for the  management,  growth and  protection of the business of the
Company and its Subsidiaries.

Section 2.     Definitions

         For purposes of the Plan,  the following  terms shall be defined as set
forth below:

         (a)   "Award" means any Option, SAR, Restricted Stock,  Dividend Right,
Deferred Stock Unit and other Stock-Based Awards, or other cash payments granted
to a Participant under the Plan.

         (b)   "Award Agreement" shall mean the written agreement, instrument or
document evidencing an Award.

         (c)   "Cause" shall have the meaning given such term in any  employment
agreement  between the  Participant  and the Company or any  Subsidiary,  but if
there  is  no  employment   agreement  or  such  term  is  not  defined  in  the
Participant's employment agreement, as defined in the Award Agreement, or in the
event such term is not defined in the Award Agreement,  then "Cause" shall mean:
(i) an act of dishonesty causing harm to the Company or any Subsidiary; (ii) the
knowing disclosure of confidential  information relating to the Company's or any
Subsidiary's business;  (iii) impairment in the Participant's ability to perform
the duties assigned to the  Participant due to habitual  drunkenness or narcotic
drug  addiction;  (iv) the  Participant  being charged with a felony (other than
charges that are subsequently  dismissed or as to which the Participant is found
not guilty);  (v) the willful  refusal to perform,  or the gross neglect of, the
duties assigned to the Participant; (vi) the Participant's willful breach of any
law that, directly or indirectly,  affects the Company or any Subsidiary;  (vii)
the  Participant's  material breach of his or her duties (other than as a result
of incapacity due to physical or mental illness),  which is demonstrably willful
and  deliberate on the  Participant's  part,  which is committed in bad faith or
without  reasonable  belief  that such  breach is in the best  interests  of the
Company  and which is not  remedied  in a  reasonable  period  after  receipt of
written notice from the Company or any Subsidiary specifying such breach.

                                       59


         (d)   "Code" means the Internal  Revenue Code of 1986,  as amended from
time to time.

         (e)   "Deferred  Stock  Unit"  means an Award  that  shall be valued in
reference  to the market  value of a share of Stock (plus any  distributions  on
such Stock that shall be deemed to be re-invested  when made) and may be payable
in cash or Stock at a specified date as elected by a Participant.

         (f)   "Director  Cause" shall mean (i) a final  conviction  of a felony
involving  moral  turpitude or (ii) willful  misconduct  that is materially  and
demonstrably injurious economically to the Corporation.

         (g)   "Dividend Rights" means the right to receive in cash or shares of
Stock,  or have  credited  to an  account  maintained  under  the Plan for later
payment in cash or shares of Stock,  an amount equal to the dividends  paid with
respect to a specified  number of shares of Stock  (other than a Stock  dividend
that results in adjustments pursuant to Section 8(a)).

         (h)   "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
amended from time to time.

         (i)   "Fair Market Value" means, with respect to Stock, (i) the closing
price  per share of the Stock on the  principal  exchange  on which the Stock is
then  trading,  if any,  on such  date,  or, if the Stock was not traded on such
date,  then on the next preceding  trading day during which a sale occurred;  or
(ii) if the  Stock is not  traded  on an  exchange  but is quoted on NASDAQ or a
successor  quotation system,  (1) the last sales price (if the Stock then listed
as a National  Market Issue under the NASDAQ  National Market System) or (2) the
mean between the closing  representative bid and ask prices (in all other cases)
for the Stock on such date as  reported  by NASDAQ or such  successor  quotation
system;  or (iii) if the Stock is not  publicly  traded on an  exchange  and not
quoted on NASDAQ or a successor  quotation system,  the mean between the closing
bid and ask prices for the Stock on such date as determined in good faith by the
Committee; or (iv) if the provisions of clauses (i), (ii) and (iii) shall not be
applicable,  the fair market value  established by the Committee  acting in good
faith.  With respect to Awards or other property,  "Fair Market Value" means the
fair market value of such Awards or other property  established by the Committee
acting in good faith.

         (j)   "ISO" means any Option  designated  as an incentive  stock option
within the meaning of Section 422 of the Code.

         (k)   "Non-Employee  Director" means a member of the Board of Directors
of the Company who is not an employee of the Company.

         (l)   "Option"  means a right  granted  to a  Participant  pursuant  to
Sections 6(b) or 6(c) to purchase  Stock at a specified  price during  specified
time periods. An Option granted to a Participant pursuant to Section 6(b) may be
either an ISO or a nonstatutory Option (an Option not designated as an ISO), but
an Option granted pursuant to Section 6(c) may not be an ISO.

         (m)   "Participant"  shall  have the  meaning  specified  in  Section 3
hereof.

         (n)   "Performance Goal" means a goal, expressed in terms of profits or
revenue  targets on an absolute or per share basis  (including,  but not limited
to, EBIT, EBITDA,  operating income,  EPS), market share targets,  profitability
targets as measured  through return  ratios,  stockholder  returns,

                                       60


qualitative  milestones,  or any other  financial  or other  measurement  deemed
appropriate  by the  Committee,  as it relates to the results of  operations  or
other measurable  progress of either the Company as a whole or the Participant's
Subsidiary, division, or department.

         (o)   "Performance  Cycle" means the period  selected by the  Committee
during which the performance of the Company or any Subsidiary, or any department
thereof, or any individual is measured for the purpose of determining the extent
to which a Performance Goal has been achieved.

         (p)   "Prior Plans" means the Bluefly,  Inc. 1997 Stock Option Plan and
the Bluefly, Inc. 2000 Stock Option Plan.

         (q)   "Restricted Stock" means Stock awarded to a Participant  pursuant
to Section  6(e) that may be subject  to certain  restrictions  and to a risk of
forfeiture.

         (r)   "Rule  16b-3"  means  Rule  16b-3  of  the  Exchange  Act  or any
successor to Rule 16b-3 as in effect from time to time.

         (s)   "SAR" or "Stock  Appreciation Right" means the right granted to a
Participant  pursuant  to  Section  6(f) to be paid an  amount  measured  by the
appreciation  in the Fair  Market  Value of Stock  from the date of grant to the
date of  exercise  of the right,  with  payment to be made in cash,  Stock or as
specified in the Award, as determined by the Committee.

         (t)   "Stock" means the common stock, $0.01 par value, of the Company.

         (u)   "Stock-Based  Award"  means a right  that may be  denominated  or
payable in, or valued in whole or in part by  reference  to, the market value of
Stock,  including but not limited to any Option,  SAR, Restricted Stock or Stock
granted as a bonus or Awards in lieu of cash obligations.

         (v)   "Subsidiary"  shall  mean  any  corporation,  partnership,  joint
venture  or other  business  entity of which  more  than 50% of the  outstanding
voting power is beneficially owned, directly or indirectly, by the Company.

Section 3.     ADMINISTRATION OF THE PLAN

         The Plan shall be  administered  by the  Compensation  Committee of the
Board of Directors of the Company (the "Committee"). Any action of the Committee
in administering the Plan shall be final, conclusive and binding on all persons,
including  the  Company,  its  Subsidiaries,   their  employees,   Participants,
consultants,  contractors,  persons claiming rights from or through Participants
and stockholders of the Company.

         Subject to the  provisions of the Plan,  the Committee  shall have full
and final authority in its discretion (a) to select the employees,  Non-Employee
Directors,  contractors  and consultants who will receive Awards pursuant to the
Plan  ("Participants"),  (b) to  determine  the type or types  of  Awards  to be
granted to each  Participant,  (c) to determine the number of shares of Stock to
which an Award will relate,  the terms and conditions of any Award granted under
the Plan (including,  but not limited to,  restrictions as to transferability or
forfeiture,   exercisability   or   settlement   of  an  Award  and  waivers  or
accelerations thereof, and waivers of or modifications to performance conditions
relating to an Award, based in each case on such considerations as the Committee
shall  determine)  and all other

                                       61


matters to be determined in connection with an Award; (d) to determine  whether,
to what extent,  and under what  circumstances  an Award may be settled,  or the
exercise  price of an Award may be paid, in cash,  Stock,  other Awards or other
property,  or an  Award  may be  canceled,  forfeited,  or  surrendered;  (e) to
determine  whether,  and  to  certify  that,  Performance  Goals  to  which  the
settlement  of an Award is subject are  satisfied;  (f) to correct any defect or
supply any omission or reconcile any  inconsistency  in the Plan,  and to adopt,
amend  and  rescind  such  rules and  regulations  as,  in its  opinion,  may be
advisable  in the  administration  of  the  Plan;  and  (g) to  make  all  other
determinations  as it may deem necessary or advisable for the  administration of
the Plan.  The Committee  may delegate to executive  officers of the Company the
authority,  subject to such terms as the Committee shall determine,  to exercise
such authority and perform such functions,  including,  without limitation,  the
selection  of  Participants  and the  grant  of  Awards,  as the  Committee  may
determine,  to the extent permitted under Rule 16b-3, Section 162(m) of the Code
and applicable law; provided,  however,  that the Committee may not delegate the
authority  to grant  Awards,  perform such  functions or make any  determination
affecting or relating to the executive officers of the Company.

Section 4.     PARTICIPATION IN THE PLAN

         Participants  in the Plan shall be employees,  Non-Employee  Directors,
contractors  and  consultants  of the  Company and its  Subsidiaries;  provided,
however,  that  only  persons  who  are  key  employees  of the  Company  or any
subsidiary corporation (within the meaning of Section 424(f) of the Code) may be
granted Options which are intended to qualify as ISOs.

Section 5.     PLAN LIMITATIONS; SHARES SUBJECT TO THE PLAN

         (a)   Subject  to the  provisions  of Section 8 hereof,  the  aggregate
number of shares of Stock  available for issuance as Awards under the Plan shall
not exceed 9,311,036 shares,  increased for shares of Stock that are represented
by awards  outstanding  under the Prior Plans on the effective date of this Plan
that are subsequently forfeited,  canceled or expire unexercised under the Prior
Plans.

         (b)   No Award may be  granted  if the  number of shares to which  such
Award relates,  when added to the number of shares  previously  issued under the
Plan and the  number of  shares  which may then be  acquired  pursuant  to other
outstanding,  unexercised  Awards,  exceeds the number of shares  available  for
issuance  pursuant to the Plan. If any shares  subject to an Award are forfeited
or such Award (or an outstanding award under the Prior Plans) is settled in cash
or  otherwise  terminates  or is settled  for any reason  whatsoever  without an
actual distribution of shares to the Participant, any shares counted against the
number of shares  available  for  issuance  pursuant to the Plan with respect to
such  Award  shall,  to  the  extent  of any  such  forfeiture,  settlement,  or
termination,  again be available for Awards under the Plan;  provided,  however,
that the Committee may adopt  procedures for the counting of shares  relating to
any Award (or an outstanding award under the Prior Plans) to ensure  appropriate
counting,  avoid double  counting,  and provide for  adjustments  in any case in
which the  number of shares  actually  distributed  differs  from the  number of
shares  previously  counted in  connection  with such  Award.  If a  Participant
tenders shares (either actually,  by attestation or otherwise) to pay all or any
part of the  exercise  price on any Option (or an  outstanding  option under the
Prior  Plans)  or if  any  shares  payable  with  respect  to any  Award  (or an
outstanding  award  under  the Prior  Plans)  are  retained  by the  Company  in
satisfaction  of the  Participant's  obligation for taxes,  the number of shares
tendered or retained shall again be available for Awards under the Plan.  Shares
issued under the Plan through the  settlement,  assumption  or  substitution  of
outstanding  awards to

                                       62


grant  future  awards  as a  commitment  of the  Company  or any  Subsidiary  in
connection  with the  acquisition of another entity shall not reduce the maximum
number of shares available for delivery under the Plan.

         (c)   Subject to the  provisions of Section 8(a) hereof,  the following
additional  maximums are imposed under the Plan with respect to each fiscal year
of the Company: (i) the maximum number of shares of Stock that may be granted as
Awards to any  Participant  in any fiscal year shall not exceed,  in the case of
any Stock-Based  Awards,  5,000,000 shares of Stock,  (ii) the maximum amount of
cash or cash  payments that may be granted as Awards to any  Participant  in any
fiscal year shall not exceed $2,000,000 and (iii) the maximum number of Dividend
Rights that may be granted as Awards to any Participant in any fiscal year shall
not exceed Dividend Rights with respect to more than 2,000,000 shares of Stock.

Section 6.     AWARDS

         (a)   General.  Awards may be granted on the terms and  conditions  set
forth in this Section 6. In addition,  the  Committee may impose on any Award or
the exercise  thereof,  at the date of grant or  thereafter  (subject to Section
9(a)),  such  additional  terms  and  conditions,   not  inconsistent  with  the
provisions  of the Plan,  as the  Committee  shall  determine,  including  terms
requiring  forfeiture of Awards in the event of the termination of employment or
other  relationship  with the  Company  or any  Subsidiary  by the  Participant;
provided,  however,  that the Committee shall retain full power to accelerate or
waive any such additional  term or condition as it may have previously  imposed.
All Awards shall be evidenced by an Award Agreement.

         (b)   Options.  The Committee may grant Options to  Participants on the
following terms and conditions:

               (i)      The exercise price of each Option shall be determined by
                        the Committee at the time the Option is granted,  but in
                        the case of ISOs the exercise  price of any Option shall
                        not be less  than the Fair  Market  Value of the  shares
                        covered thereby at the time the Option is granted.

               (ii)     The Committee shall determine the time or times at which
                        an Option may be exercised in whole or in part,  whether
                        the exercise  price for an Option shall be paid in cash,
                        by the  surrender at Fair Market Value of Stock,  by any
                        combination  of cash and  shares  of  Stock,  including,
                        without limitation,  cash, Stock, other Awards, or other
                        property   (including   notes   or   other   contractual
                        obligations  of   Participants  to  make  payment  on  a
                        deferred  basis),  the  means  or  methods  of  payment,
                        including  by   "attestation"   and  through   "cashless
                        exercise"  arrangements,  to  the  extent  permitted  by
                        applicable law, and the methods by which, or the time or
                        times at which,  Stock will be delivered or deemed to be
                        delivered  to  Participants  upon the  exercise  of such
                        Option.

               (iii)    The terms of any Option granted under the Plan as an ISO
                        shall  comply in all  respects  with the  provisions  of
                        Section 422 of the Code, including,  but not limited to,
                        the  requirement  that no ISO shall be granted more than
                        ten years after the effective date of the Plan.

                                       63


         (c)   Director Equity Grants.

               (i)      Each  person who is  elected  for the first time to be a
                        Non-Employee  Director by the Board of  Directors of the
                        Company  or by the  stockholders  of the  Company  shall
                        receive,  on the date of the first  regularly  scheduled
                        meeting of the Board of Directors  following  his or her
                        initial election, an automatic grant of 11,250 shares of
                        Restricted  Stock;  provided that, if such  Non-Employee
                        Director  has been elected  Chairman of the Board,  such
                        grant shall be for 18,750 shares of Restricted Stock and
                        if such Non-Employee  Director has been elected Chairman
                        of the Audit  Committee of the Board of  Directors  (but
                        not  Chairman  of the Board of  Directors),  such  grant
                        shall be for 15,000 shares of Restricted Stock. The date
                        on which  Restricted Stock is granted under this Section
                        and  Section   6(c)(ii)  to  a  specified   Non-Employee
                        Director  shall  constitute  the  date of  grant of such
                        award (the "Date of Grant").

               (ii)     Each   Non-Employee   Director  shall  also  receive  an
                        automatic  annual  grant of 7,500  shares of  Restricted
                        Stock  on the  date  of the  first  regularly  scheduled
                        meeting  of  the  Board  of   Directors   of  each  year
                        (regardless  of  whether  or not he or she is  otherwise
                        receiving  a grant  pursuant to clause (i) above on such
                        date);  provided that, if such Non-Employee  Director is
                        then serving as Chairman of the Board,  such grant shall
                        be for  15,000  shares of  Restricted  Stock and if such
                        Non-Employee Director is then serving as Chairman of the
                        Audit  Committee  of the  Board  of  Directors  (but not
                        Chairman of the Board of Directors), such grant shall be
                        for 9,375 shares of  Restricted  Stock.  The  Restricted
                        Stock  granted  pursuant  to  Section  6(c)(i)  and this
                        Section   6(c)(ii)   shall  be  referred  to  herein  as
                        "Director Awards."

               (iii)    Director  Awards shall vest on the first  anniversary of
                        the Date of Grant.

               (iv)     If  a  Non-Employee   Director   shall   voluntarily  or
                        involuntarily  cease  to  serve  as a  director  of  the
                        Company or if a  Non-Employee  Director's  service shall
                        terminate  on  account  of  death  or  disability,   the
                        unvested Director Awards of such  Non-Employee  Director
                        shall be subject to forfeiture immediately.

               (v)      At its  discretion,  the  Committee  may issue any other
                        type of Award in lieu of a Director's  Awards,  provided
                        that the Fair Market Value of such Award (as  determined
                        by the Committee in its sole discretion) is equal to the
                        Fair  Market  Value of the  Director's  Award that would
                        otherwise be granted pursuant to this Section 6(c).

         (d)   Deferred  Stock  Units.  The  Committee  is  authorized  to award
Deferred  Stock  Units  to  Participants  in lieu  of  payment  of a bonus  or a
Stock-Based  Award or cash  payment  granted  under the Plan if so  elected by a
Participant  under such terms and conditions as the Committee  shall  determine.
Settlement of any Deferred Stock Units shall be made in cash or shares of Stock.

         (e)   Restricted Stock. The Committee is authorized to grant Restricted
Stock to Participants on the following terms and conditions:

                                       64


               (i)      Restricted  Stock  awarded  to a  Participant  shall  be
                        subject to a "substantial risk of forfeiture" within the
                        meaning of Section 83 of the Code, and such restrictions
                        on   transferability    and   other   restrictions   and
                        Performance  Goals for such periods as the Committee may
                        establish.  Additionally,  the Committee shall establish
                        at the time of such Award,  which restrictions may lapse
                        separately or in combination  at such times,  under such
                        circumstances,   or  otherwise,  as  the  Committee  may
                        determine.

               (ii)     Restricted  Stock shall be forfeitable to the Company by
                        the Participant  upon  termination of employment  during
                        the applicable restricted periods. The Committee, in its
                        discretion,  whether  in an Award  Agreement  or anytime
                        after an Award is made, may accelerate the time at which
                        restrictions or forfeiture conditions will lapse, or may
                        remove any Performance  Goal requirement upon the death,
                        disability,  retirement  or otherwise of a  Participant,
                        whenever the Committee determines that such action is in
                        the best interests of the Company.

               (iii)    Restricted Stock granted under the Plan may be evidenced
                        in such  manner as the  Committee  shall  determine.  If
                        certificates    representing    Restricted   Stock   are
                        registered  in  the  name  of  the   Participant,   such
                        certificates may bear an appropriate legend referring to
                        the terms,  conditions  and  restrictions  applicable to
                        such Restricted Stock.

               (iv)     Subject  to  the  terms  and  conditions  of  the  Award
                        Agreement,  the Participant shall have all the rights of
                        a stockholder with respect to shares of Restricted Stock
                        awarded to him or her,  including,  without  limitation,
                        the right to vote such  shares  and the right to receive
                        all dividends or other  distributions  made with respect
                        to such shares.  If any such dividends or  distributions
                        are  paid in  Stock,  the  Stock  shall  be  subject  to
                        restrictions and a risk of forfeiture to the same extent
                        as the Restricted  Stock with respect to which the Stock
                        has been distributed.

         (f)   Stock  Appreciation  Rights. The Committee is authorized to grant
SARs to Participants on the following terms and conditions:

               (i)      A SAR  shall  confer  on the  Participant  to whom it is
                        granted a right to receive,  upon exercise thereof,  the
                        excess  of (A) the Fair  Market  Value  of one  share of
                        Stock on the date of  exercise  over (B) the grant price
                        of the SAR as determined by the Committee as of the date
                        of grant of the SAR.

               (ii)     The Committee shall determine the time or times at which
                        a SAR may be exercised  in whole or in part,  the method
                        of exercise, method of settlement, form of consideration
                        payable  in  settlement,  method by which  Stock will be
                        delivered  or deemed to be  delivered  to  Participants,
                        whether  or not a SAR shall be in tandem  with any other
                        Award, and any other terms and conditions of any SAR.

                                       65


         (g)   Cash   Payments.   The  Committee  is   authorized,   subject  to
limitations  under  applicable  law,  to grant to  Participants  cash  payments,
whether  awarded  separately or as a supplement to any  Stock-Based  Award.  The
Committee shall determine the terms and conditions of such Awards.

         (h)   Dividend  Rights.  The Committee is authorized to grant  Dividend
Rights to Participants on the following terms and conditions:

               (i)      Dividend  Rights may be granted either  separately or in
                        tandem with any other Award.  If any Dividend Rights are
                        granted in tandem with any other  Award,  such  Dividend
                        Rights   shall    lapse,    expire   or   be   forfeited
                        simultaneously with the lapse,  expiration,  forfeiture,
                        payment or exercise  of the Award to which the  Dividend
                        Rights are  tandemed.  If  Dividend  Rights are  granted
                        separately,  such Dividend Rights shall lapse, expire or
                        be terminated at such times or under such  conditions as
                        the Committee shall establish.

               (ii)     The   Committee   may   provide   that   the   dividends
                        attributable to Dividend Rights may be paid currently or
                        the amount  thereof may be  credited to a  Participant's
                        Plan account.  The dividends credited to a Participant's
                        account may be  credited  with  interest,  or treated as
                        used to  purchase  at Fair  Market  Value Stock or other
                        property in  accordance  with such methods or procedures
                        as the Committee  shall determine and shall be set forth
                        in the Award Agreement  evidencing such Dividend Rights.
                        Any  crediting  of  Dividends  Rights  may be subject to
                        restrictions   and   conditions  as  the  Committee  may
                        establish,  including  reinvestment in additional shares
                        of Stock or Stock equivalents. The Committee may provide
                        that the payment of any  Dividend  Rights shall be made,
                        or once made, may be forfeited  under such conditions as
                        the Committee, in its sole discretion, may determine.

         (i)   Other Stock-Based Awards. The Committee is authorized, subject to
limitations   under  applicable  law,  to  grant  to  Participants   such  other
Stock-Based  Awards,  in addition to those provided in Sections 6(b),  (c), (d),
(e) and (f)  hereof,  as  deemed  by the  Committee  to be  consistent  with the
purposes of the Plan. The Committee  shall determine the terms and conditions of
such Awards.  Stock  delivered  pursuant to an Award in the nature of a purchase
right granted under this Section 6(i) shall be purchased for such  consideration
and paid for at such  times,  by such  methods,  and in such  forms,  including,
without  limitation,  cash,  Stock,  other  Awards,  or other  property,  as the
Committee shall determine.

Section 7.     ADDITIONAL PROVISIONS APPLICABLE TO AWARDS

         (a)   Stand-Alone,  Additional,  Tandem, and Substitute Awards.  Awards
granted  under the Plan may,  in the  discretion  of the  Committee,  be granted
either  alone or in addition  to, in tandem with,  or in  substitution  for, any
other Award  granted under the Plan or any award granted under any other plan of
the Company or any Subsidiary, or any business entity acquired by the Company or
any Subsidiary,  or any other right of a Participant to receive payment from the
Company or any Subsidiary.  If an Award is granted in  substitution  for another
Award or award, the Committee shall require the surrender of such other Award or
award  in  consideration  for the  grant of the new  Award.  Awards  granted  in
addition to, or in tandem with other  Awards or awards may be granted  either as
of

                                       66


the same time as, or a different  time from,  the grant of such other  Awards or
awards.  The per share exercise  price of any Option,  grant price of any SAR or
the purchase price of any Award conferring a right to purchase Stock:

               (i)      granted  in  substitution  for an  outstanding  Award or
                        award, shall be not less than the lesser of (A) the Fair
                        Market  Value  of a share  of  Stock  at the  date  such
                        substitute  Award is  granted  or (B) such  Fair  Market
                        Value at that date,  reduced to reflect  the Fair Market
                        Value at that date of the Award or award  required to be
                        surrendered by the Participant as a condition to receipt
                        of the substitute Award; or

               (ii)     retroactively  granted  in  tandem  with an  outstanding
                        Award or award, shall not be less than the lesser of the
                        Fair  Market  Value  of a share  of Stock at the date of
                        grant of the later  Award or at the date of grant of the
                        earlier Award or award.

         (b)   Exchange and Buy Out  Provisions.  The  Committee may at any time
offer to exchange or buy out any previously granted Award for a payment in cash,
Stock,  other Awards  (subject to Section 7(a)), or other property based on such
terms and  conditions as the Committee  shall  determine  and  communicate  to a
Participant at the time that such offer is made.

         (c)   Performance  Goals.  The right of a  Participant  to  exercise or
receive a grant or  settlement  of any  Award,  and the timing  thereof,  may be
subject to such Performance Goals as may be specified by the Committee.

         (d)   Term of Awards. The term of each Award shall,  except as provided
herein,  be for such period as may be  determined  by the  Committee;  provided,
however,  that in no event  shall the term of any Option  (other than a Director
Option), SAR or Dividend Right exceed a period of ten years from the date of its
grant;  provided  that in the case of any ISO,  the term of the Option  shall be
such shorter period as may be applicable under Section 422 of the Code.

         (e)   Form  of  Payment.  Subject  to the  terms  of the  Plan  and any
applicable Award Agreement, payments or transfers to be made by the Company or a
Subsidiary  upon the grant or  exercise of an Award may be made in such forms as
the Committee shall determine, including, without limitation, cash, Stock, other
Awards, or other property,  and may be made in a single payment or transfer,  or
on a deferred basis.  The Committee may,  whether at the time of grant or at any
time  thereafter  prior  to  payment  or  settlement,  permit  (subject  to  any
conditions as the Committee  may from time to time  establish) a Participant  to
elect to defer  receipt of all or any  portion  of any  payment of cash or Stock
that would  otherwise be due to such  Participant in payment or settlement of an
Award under the Plan. (Such payments may include, without limitation, provisions
for the  payment or  crediting  of  reasonable  interest  in respect of deferred
payments  credited in cash,  and the payment or crediting of Dividend  Rights in
respect of deferred amounts credited in Stock  equivalents.)  The Committee,  in
its discretion,  may accelerate any payment or transfer upon a change of control
as defined by the Committee.  The Committee may also authorize  payment upon the
exercise of an Option by net issuance or other cashless exercise methods.

         (f)   Loan Provisions.  With the consent of the Committee,  and subject
at all times to laws and regulations and other binding obligations or provisions
applicable to the Company,  including but

                                       67


not limited to the Sarbanes-Oxley Act of 2002, the Company may make,  guarantee,
or arrange for a loan or loans to a Participant  with respect to the exercise of
any Option or other payment in connection with any Award,  including the payment
by a Participant  of any or all federal,  state,  or local income or other taxes
due in connection  with any Award.  Subject to such  limitations,  the Committee
shall have full  authority to decide  whether to make a loan or loans  hereunder
and to determine the amount,  terms,  and  provisions of any such loan or loans,
including  the interest rate to be charged in respect of any such loan or loans,
whether  the  loan or  loans  are to be with or  without  recourse  against  the
borrower,  the terms on which the loan is to be repaid  and the  conditions,  if
any, under which the loan or loans may be forgiven.

         (g)   Awards to Comply with Section  162(m).  The Committee may (but is
not required to) grant an Award  pursuant to the Plan to a  Participant  that is
intended to qualify as "performance-based  compensation" under Section 162(m) of
the Code (a "Performance-Based Award"). The right to receive a Performance-Based
Award,  other than Options and SARs granted at not less than Fair Market  Value,
may  vary  from  Participant  to  Participant  and  Performance-Based  Award  to
Performance-Based  Award,  and  shall be  conditional  upon the  achievement  of
Performance  Goals that have been  established  by the  Committee in writing not
later than the  earlier of (i) 90 days after the  beginning  of the  Performance
Cycle  and (ii) the date by which no more  than 25% of a  Performance  Cycle has
elapsed.  Before any compensation  pursuant to a Performance-Based  Award (other
than Options and SARs granted at not less than Fair Market  Value) is paid,  the
Committee shall certify in writing that the Performance  Goals applicable to the
Performance-Based Award were in fact satisfied.

Section 8.     ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

         (a)   In the event that the Committee  shall  determine  that any stock
dividend,  recapitalization,  forward  split or reverse  split,  reorganization,
merger, consolidation,  spin-off, combination,  repurchase or share exchange, or
other  similar  corporate  transaction  or event,  affects the Stock or the book
value of the Company such that an adjustment is  appropriate in order to prevent
dilution or enlargement of the rights of  Participants  under the Plan, then the
Committee  shall, in such manner as it may deem equitable,  adjust any or all of
(i) the number  and kind of shares of Stock  which may  thereafter  be issued in
connection with Awards,  (ii) the number and kind of shares of Stock issuable in
respect of outstanding Awards,  (iii) the aggregate number and kind of shares of
Stock  available  under the Plan, and (iv) the exercise  price,  grant price, or
purchase price relating to any Award or, if deemed  appropriate,  make provision
for a cash payment with respect to any outstanding Award; provided,  however, in
each case, that no adjustment shall be made that would cause the Plan to violate
Section  422(b)(1)  of the Code with  respect  to ISOs or that  would  adversely
affect  the   status  of  a   Performance-Based   Award  as   "performance-based
compensation" under Section 162(m) of the Code.

         (b)   In addition,  the Committee is authorized to make  adjustments in
the terms and conditions of, and the criteria included in, Awards, including any
Performance Goals, in recognition of unusual or nonrecurring  events (including,
without limitation,  events described in the preceding  paragraph) affecting the
Company  or any  Subsidiary,  or in  response  to changes  in  applicable  laws,
regulations,  or  accounting  principles.   Notwithstanding  the  foregoing,  no
adjustment  shall be made in any  outstanding  Performance-Based  Awards  to the
extent  that  such  adjustment   would  adversely   affect  the  status  of  the
Performance-Based Award as "performance-based compensation" under Section 162(m)
of the Code.

                                       68


Section 9.     GENERAL PROVISIONS

         (a)   Changes to the Plan and  Awards.  The Board of  Directors  of the
Company may amend,  alter,  suspend,  discontinue,  or terminate the Plan or the
Committee's  authority to grant Awards under the Plan without the consent of the
Company's  stockholders  or  Participants,   except  that  any  such  amendment,
alteration, suspension,  discontinuation, or termination shall be subject to the
approval of the Company's  stockholders  within one year after such Board action
if such  stockholder  approval  is  required  by any  federal  or  state  law or
regulation or the rules of any stock exchange or automated  quotation  system on
which the Stock may then be listed or quoted,  and the Board may  otherwise,  in
its  discretion,  determine  to submit  other  such  changes  to the Plan to the
stockholders  for approval;  provided,  however,  that without the consent of an
affected Participant, no amendment, alteration, suspension,  discontinuation, or
termination of the Plan may  materially and adversely  affect the rights of such
Participant under any Award theretofore granted and any Award Agreement relating
thereto.  The  Committee may waive any  conditions  or rights  under,  or amend,
alter, suspend, discontinue, or terminate, any Award theretofore granted and any
Award Agreement relating thereto; provided, however, that without the consent of
an   affected   Participant,   no  such   amendment,   alteration,   suspension,
discontinuation, or termination of any Award may materially and adversely affect
the rights of such Participant under such Award.

         The  foregoing   notwithstanding,   any   Performance   Goal  or  other
performance  condition specified in connection with an Award shall not be deemed
a fixed  contractual  term,  but  shall  remain  subject  to  adjustment  by the
Committee,  in its discretion at any time in view of the Committee's  assessment
of the  Company's  strategy,  performance  of  comparable  companies,  and other
circumstances,  except to the extent that any such  adjustment  to a performance
condition  would  adversely  affect the status of a  Performance-Based  Award as
"performance-based compensation" under Section 162(m) of the Code.

         (b)   No Right to Award or  Employment.  Except as  provided in Section
6(c),  no employee,  Non-Employee  Director,  contractor  or consultant or other
person shall have any claim or right to receive an Award under the Plan. Neither
the Plan nor any  action  taken  hereunder  shall be  construed  as  giving  any
employee any right to be retained in the employ of the Company or any Subsidiary
or be viewed as requiring  the Company or Subsidiary to continue the services of
any  contractor  or  consultant  for any  period.  There  is no  obligation  for
uniformity  of  treatment  among  Participants.  Except as set forth in  Section
6(e)(iv),  no Award  shall  confer  on any  Participant  any of the  rights of a
stockholder  of the Company unless and until Stock is duly issued or transferred
to the Participant in accordance with the terms of the Award.

         (c)   Taxes.  The Company or any  Subsidiary  is authorized to withhold
from any  Award  granted,  any  payment  relating  to an Award  under  the Plan,
including  from a  distribution  of Stock or any  payroll or other  payment to a
Participant  amounts of withholding  and other taxes due in connection  with any
transaction  involving an Award,  and to take such other action as the Committee
may deem advisable to enable the Company and Participants to satisfy obligations
for the payment of withholding  taxes and other tax obligations  relating to any
Award.  This authority  shall include  authority to withhold or receive Stock or
other property and to make cash payments in respect thereof in satisfaction of a
Participant's  tax  obligations.  Withholding  of taxes in the form of shares of
Stock from the profit attributable to the exercise of any Option shall not occur
at a rate  that  exceeds  the  minimum  required  statutory  federal  and  state
withholding rates.

                                       69


         (d)   Limits on Transferability; Beneficiaries. No Award or other right
or interest of a  Participant  under the Plan shall be pledged,  encumbered,  or
hypothecated  to,  or in favor  of,  or  subject  to any  lien,  obligation,  or
liability  of such  Participants  to, any party,  other than the  Company or any
Subsidiary,  or assigned or  transferred by such  Participant  otherwise than by
will or the laws of descent and  distribution,  and such Awards and rights shall
be exercisable during the lifetime of the Participant only by the Participant or
his or her guardian or legal representative.  Notwithstanding the foregoing, the
Committee  may,  in its  discretion,  provide  that  Awards  or other  rights or
interests of a Participant  granted  pursuant to the Plan (other than an ISO) be
transferable,   without  consideration,   to  immediate  family  members  (i.e.,
children,  grandchildren or spouse), to trusts for the benefit of such immediate
family  members and to  partnerships  in which such family  members are the only
partners.  The Committee may attach to such  transferability  feature such terms
and conditions as it deems  advisable.  In addition,  a Participant  may, in the
manner  established  by the Committee,  designate a beneficiary  (which may be a
person or a trust) to exercise the rights of the Participant, and to receive any
distribution,  with  respect to any Award upon the death of the  Participant.  A
beneficiary,  guardian, legal representative or other person claiming any rights
under the Plan from or through any Participant shall be subject to all terms and
conditions of the Plan and any Award Agreement  applicable to such  Participant,
except  as  otherwise  determined  by  the  Committee,  and  to  any  additional
restrictions deemed necessary or appropriate by the Committee.

         (e)   Securities Law Requirements.

               (i)      No Award granted  hereunder  shall be exercisable if the
                        Company shall at any time determine that (a) the listing
                        upon   any   securities   exchange,    registration   or
                        qualification  under  any  state or  federal  law of any
                        Stock otherwise  deliverable upon such exercise,  or (b)
                        the consent or approval  of any  regulatory  body or the
                        satisfaction  of  withholding  tax or other  withholding
                        liabilities,  is necessary or  appropriate in connection
                        with such exercise.  In any of the events referred to in
                        clause (a) or clause (b) above,  the  exercisability  of
                        such  Awards  shall  be  suspended   and  shall  not  be
                        effective  unless and until such  withholding,  listing,
                        registration, qualifications or approval shall have been
                        effected  or  obtained  free  of  any   conditions   not
                        acceptable  to  the  Company  in  its  sole  discretion,
                        notwithstanding  any  termination  of any  Award  or any
                        portion   of  any   Award   during   the   period   when
                        exercisability has been suspended.

               (ii)     The Committee  may require,  as a condition to the right
                        to exercise any Award that the Company  receive from the
                        Participant,  at the time any such  Award is  exercised,
                        vests   or   any    applicable    restrictions    lapse,
                        representations, warranties and agreements to the effect
                        that the shares are being  purchased  or acquired by the
                        Participant  for investment only and without any present
                        intention  to sell or otherwise  distribute  such shares
                        and that the Participant will not dispose of such shares
                        in transactions  which, in the opinion of counsel to the
                        Company,  would violate the  registration  provisions of
                        the  Securities  Act of 1933, as then  amended,  and the
                        rules  and  regulations  thereunder.   The  certificates
                        issued to evidence  such shares  shall bear  appropriate
                        legends summarizing such restrictions on the disposition
                        thereof.

                                       70


         (f)   Termination.   Unless  the  Plan  shall   theretofore  have  been
terminated,  the Plan shall terminate on February 16, 2015, and no Options under
the Plan shall thereafter be granted.

         (g)   Fractional  Shares. The Company will not be required to issue any
fractional common shares pursuant to the Plan. The Committee may provide for the
elimination of fractions and for the settlement of fractions in cash.

         (h)   Discretion. In exercising, or declining to exercise, any grant of
authority or  discretion  hereunder,  the  Committee may consider or ignore such
factors  or  circumstances  and may  accord  such  weight  to such  factors  and
circumstances as the Committee alone and in its sole judgment deems  appropriate
and without  regard to the effect such  exercise,  or declining to exercise such
grant of authority or discretion,  would have upon the affected Participant, any
other Participant, any employee, the Company, any Subsidiary, any stockholder or
any other person.

         (i)   Adoption  of the  Plan and  Effective  Date.  The  Plan  shall be
adopted by the Board of  Directors  of the Company and shall be  effective as of
such date.

                                       71


[FRONT]

                                  BLUEFLY, INC.
                                      PROXY
                          Annual Meeting, May 17, 2006

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The undersigned  hereby appoints MELISSA PAYNER AND PATRICK C. BARRY as
Proxies,  each with full power to appoint his substitute,  and hereby authorizes
them to appear and vote as designated on the reverse side,  all shares of Voting
Stock of Bluefly, Inc. held on record by the undersigned on April 6, 2007 at the
Annual Meeting of Stockholders to be held on May 17, 2007, and any  adjournments
thereof.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR PROPOSALS 1, 2, 3 and 4.

                (Continued and to be signed on the reverse side.)



[X] Please mark your
votes as in this
example.



                         VOTE FOR
                   all nominees listed at     VOTE WITHHELD
                 right except as marked to      AUTHORITY                                                      FOR  AGAINST  ABSTAIN
                    the contrary below      from all nominees
                                                                                                          
1.ELECTION
  OF DIRECTORS              [ ]                   [ ]          Nominees:               2.PROPOSAL TO APPROVE   [ ]    [ ]      [ ]
                                                                David Wassong            PLAN AMENDMENTS
                                                                Melissa Payner-Gregor
                                                                Barry Erdos            3.PROPOSAL TO APPROVE   [ ]    [ ]      [ ]
  FOR, EXCEPT      _____________________                        Michael Gross            INCREASE IN
  VOTE                                                          Ann Jackson              AUTHORIZED CAPITAL
  WITHHELD AS TO   _____________________                        Christopher McCann
  THE FOLLOWING                                                 Martin Miller          4.PROPOSAL TO APPROVE   [ ]    [ ]      [ ]
  NOMINEES (IF     _____________________                        Neal Moszkowski          REVERSE STOCK SPLIT
  ANY):                                                         Alex Rafal               AUTHORIZATION
                   _____________________
                                                                                       5.IN THEIR DISCRETION,  [ ]    [ ]      [ ]
                   _____________________                                                 THE NAMED PROXIES
                                                                                         MAY VOTE ON SUCH
                   _____________________                                                 OTHER BUSINESS AS
                                                                                         MAY PROPERLY COME
                                                                                         BEFORE THE ANNUAL
                                                                                         MEETING, OR ANY
                                                                                         ADJOURNMENTS OR
                                                                                         POSTPONEMENTS
                                                                                         THEREOF.


                                                               The undersigned acknowledges receipt of the accompanying Proxy
                                                               Statement dated April 17, 2007.

                                                               SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE ANNUAL
                                                               MEETING IN ACCORDANCE WITH THE STOCKHOLDER'S SPECIFICATIONS ABOVE.
                                                               THE PROXY CONFERS DISCRETIONARY AUTHORITY IN RESPECT TO MATTERS NOT
                                                               KNOWN OR DETERMINED AT THE TIME OF THE MAILING OF THE NOTICE OF THE
                                                               ANNUAL MEETING OF STOCKHOLDERS TO THE UNDERSIGNED.

_____________________________________       _____________________________________              DATE_________________________________
SIGNATURE OF STOCKHOLDER                    SIGNATURE IF HELD JOINTLY

NOTE: Please mark, date, sign and return this Proxy promptly using the enclosed envelope. When shares are held by joint tenants,
 both should sign. If signing as an attorney, executor, administrator, trustee or guardian, please give full title. If a corporation
 or partnership, please sign in corporate or partnership name by an authorized person.