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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): August 8, 2007

                                  Bluefly, Inc.
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             (Exact name of registrant as specified in its charter)

          Delaware                 001-14498               13-3612110
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(State or other jurisdiction      (Commission             (IRS Employer
     of incorporation)            File Number)        Identification Number)

         42 West 39th Street, New York, New York              10018
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        (Address of principal executive offices)            (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000


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         (Former name or former address, if changed since last report.)

        Check the  appropriate  box below if the Form 8-K filing is  intended to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

        [ ] Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)

        [ ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act
(17 CFR 240.14a-12)

        [ ] Pre-commencement  communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

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                        SECTION 5 - FINANCIAL INFORMATION

            ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION

On August  8,  2007,  Bluefly,  Inc.  (the  "Company")  issued a press  release,
announcing its financial  results for the quarter ended June 30, 2007.  Attached
to this  Current  Report  on Form 8-K as  Exhibit  99.1 is a copy of such  press
release.

The  information  in this  Current  Report on Form 8-K and the Exhibit  attached
hereto  shall not be deemed to be "filed" for the  purposes of Section 18 of the
Securities  Exchange  Act of 1934,  as  amended,  or  otherwise  subject  to the
liabilities  of that  section.  Such  information  will not be  incorporated  by
reference  into any  registration  statement  filed  by the  Company  under  the
Securities Act of 1933, as amended,  unless  specifically  identified therein as
being incorporated by reference.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(C)  EXHIBITS

99.1 Press Release dated August 8, 2007



                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                              BLUEFLY, INC.
                                              (Registrant)


Date: August 8, 2007                          By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief Financial Officer



                                INDEX TO EXHIBITS

Exhibit No.
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99.1          Press release issued by the Company on August 8, 2007.