SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                    PURSUANT TO RULE 13A - 16 OR 15D - 16 OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                          For the month of October 2004

                               Assure Energy, Inc.
--------------------------------------------------------------------------------
                               (Registrant's name)
                         521 3rd Avenue, S.W., Suite 800
                            Calgary, Alberta T2P 3T3
                                     Canada

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                     (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40F

                           Form 20-F |X| Form 40-F |_|

Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                                 Yes |_| No |X|

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):


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                                TABLE OF CONTENTS

      1.    Appointment of committee chairs and adoption of charters.

      2.    Adoption of Corporate Code of Business Conduct and Ethics.

      3.    Appointment of chief financial officer.

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated:  October 20, 2004               ASSURE ENERGY, INC.

                                       By: /s/ Harvey Lalach 
                                           -------------------------------------
                                           Name:    Harvey Lalach
                                           Title:   President


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      1.    Appointment of committee chairs and charters.

      Effective October 13, 2004 we adopted charters for our Audit,
Compensation, Corporate Governance and Oil and Gas Committees. Harvey Lalach was
appointed to chair the Audit Committee and Oil & Gas Committee, James Golla to
chair the Compensation Committee and Lisa Komoroczy to chair the Corporate
Governance Committee.

      2.    Adoption of Corporate Code of Business Conduct and Ethics.

      Effective October 13, 2004 we adopted the following Corporate Code of
Business Conduct and Ethics.

                  CORPORATE CODE OF BUSINESS CONDUCT AND ETHICS

                                       OF

                               ASSURE ENERGY, INC.
                                 (THE "COMPANY")

I     PURPOSE

      This Code of Business Conduct and Ethics (this "Code") provides a general
      statement of the Company's expectations regarding the ethical standards
      that each director, officer and employee should adhere to while acting on
      behalf of the Company. Each director, officer and employee is expected to
      read and become familiar with the ethical standards described in this Code
      and may be required, from time to time, to affirm his or her agreement to
      adhere to such standards by signing the Compliance Certificate that
      appears at the end of this Code.

II.   ADMINISTRATION

      The Company's Audit Committee is responsible for setting the standards of
      business conduct contained in this Code and updating these standards as it
      deems appropriate to reflect changes in the legal and regulatory framework
      applicable to the Company, the business practices within the Company's
      industry, the Company's own business practices, and the prevailing ethical
      standards of the communities in which the Company operates. While the
      Company's Chief Executive Officer will oversee the procedures designed to
      implement this Code to ensure that they are operating effectively, it is
      the individual responsibility of each director, officer and employee of
      the Company to comply with this Code.

III.  COMPLIANCE WITH APPLICABLE LAWS, RULES AND REGULATIONS

      The Company will comply with all laws and governmental regulations that
      are applicable to the Company's activities, and expects that all
      directors, officers and employees acting on behalf of the Company will
      comply with all laws, rules and regulations applicable to the Company
      wherever it does business. Specifically, the Company is committed to:


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      o     maintaining a safe and healthy work environment;
                       
      o     promoting a workplace that is free from discrimination or harassment
            based on race, color, religion, sex or other factors that are
            unrelated to the Company's business interests;
                       
      o     supporting fair competition and laws prohibiting restraints of trade
            and other unfair trade practices;
                       
      o     conducting its activities in full compliance with all applicable
            environmental laws;
                       
      o     keeping the personal political activities of the Company's
            directors, officers and employees separate from the Company's
            business. o prohibiting any illegal payments to any government
            officials or political party representatives of any country; and
                       
      o     complying with all applicable provincial, state and federal
            securities laws.

IV.   INSIDER TRADING

      Employees, officers, directors and consultants who have material
      non-public information about the Company or other companies, as a result
      of their relationship with the Company are prohibited by law and Company
      policy from trading in securities of the Company or such other companies,
      as well as from communicating such information to others who might trade
      on the basis of that information.

V.    CONFLICTS OF INTEREST; CORPORATE OPPORTUNITIES

      Directors, officers and employees should not be involved in any activity
      that creates or gives the appearance of a conflict of interest between
      their personal interests and the Company's interests. In particular, no
      director, officer or employee shall:

      o     be consultant to, or a director, officer or employee of, or
            otherwise operate an outside business:
                             
            -     that markets products or services in competition with the
                  Company's current or potential products and services;


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            -     that supplies products or services to the Company; or
                             
            -     that purchases products or services from the Company;
                      
      o     have any financial interest, including stock ownership, in any such
            outside business that might create or give the appearance of a
            conflict of interest;
                      
      o     seek or accept any personal loan or services from any such outside
            business, except from financial institutions or service providers
            offering similar loans or services to third parties under similar
            terms in the ordinary course of their respective businesses;
                      
      o     be a consultant to, or a director, officer or employee of, or
            otherwise operate an outside business if the demands of the outside
            business would interfere with the director's, officer's or
            employee's responsibilities with the Company;
                      
      o     accept any personal loan or guarantee of obligations from the
            Company, except to the extent such arrangements are legally
            permissible;
                      
      o     conduct business on behalf of the Company with immediate family
            members, which include spouses, children, parents, siblings and
            persons sharing the same home whether or not legal relatives; or
                      
      o     use the Company's property, information or position for personal
            gain.

      The appearance of a conflict of interest may exist if an immediate family
      member of a director, officer or employee of the Company is a consultant
      to, or a director, officer or employee of, or has a significant financial
      interest in, a competitor, supplier or customer of the Company, or
      otherwise does business with the Company.

      Directors and officers shall notify the Company's outside counsel and
      employees who are not directors or officers shall notify their immediate
      supervisor of the existence of any actual or potential conflict of
      interest.

VI.   CONFIDENTIALITY; PROTECTION AND PROPER USE OF THE COMPANY'S ASSETS

      Directors, officers and employees shall maintain the confidentiality of
      all information entrusted to them by the Company or its suppliers,
      customers or other business partners, except when disclosure is authorized
      by the Company or legally required.

      Confidential information includes (1) information marked "Confidential,"
      "Private," "For Internal Use Only," or similar legends, (2) technical or
      scientific information relating to current and future products, services
      or research, (3) business or marketing plans or projections, (4) earnings
      and other internal financial data, (5) personnel information, (6) supply
      and customer lists and (7) other non-public information that, if
      disclosed, might be of use to the Company's competitors, or harmful to the
      Company or its suppliers, customers or other business partners.


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      To avoid inadvertent disclosure of confidential information, directors,
      officers and employees shall not discuss confidential information with or
      in the presence of any unauthorized persons, including family members and
      friends.

      Directors, officers and employees are personally responsible for
      protecting those Company assets that are entrusted to them and for helping
      to protect the Company's assets in general.

      Directors, officers and employees shall use the Company's assets for the
      Company's legitimate business purposes only.

VII.  FAIR DEALING

      The Company is committed to promoting the values of honesty, integrity and
      fairness in the conduct of its business and sustaining a work environment
      that fosters mutual respect, openness and individual integrity. Directors,
      officers and employees are expected to deal honestly and fairly with the
      Company's customers, suppliers, competitors and other third parties. To
      this end, directors, officers and employees shall not:

      o     make false or misleading statements to customers, suppliers or other
            third parties;

      o     make false or misleading statements about competitors;
                     
      o     solicit or accept from any person that does business with the
            Company, or offer to extend to any such person,
                           
            -     cash of any amount; or
                           
            -     gifts, gratuities, meals or entertainment that could influence
                  or reasonably give the appearance in influencing the Company's
                  business relationship with that person or go beyond common
                  courtesies usually associated with accepted business practice;
                     
      o     solicit or accept any fee, commission or other compensation for
            referring customers to third-party vendors; or
                     
      o     otherwise take unfair advantage of the Company's customers or
            suppliers, or other third parties, through manipulation,
            concealment, abuse of privileged information or any other
            unfair-dealing practice.


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VIII. ACCURATE AND TIMELY PERIODIC REPORTS

      The Company is committed to providing investors with full, fair, accurate,
      timely and understandable disclosure in the periodic reports that it is
      required to file. To this end, the Company shall:

      o     comply with generally accepted accounting principles at all times;
                     
      o     maintain a system of internal accounting controls that will provide
            reasonable assurances to management that all transactions are
            properly recorded;
                     
      o     maintain books and records that accurately and fairly reflect the
            Company's transactions;
                     
      o     prohibit the establishment of any undisclosed or unrecorded funds or
            assets;
                     
      o     maintain a system of internal controls that will provide reasonable
            assurances to management that material information about the Company
            is made known to management, particularly during the periods in
            which the Company's periodic reports are being prepared; and
                     
      o     present information in a clear and orderly manner and avoid the use
            of legal and financial jargon in the Company's periodic reports.

IX.   REPORTING AND EFFECT OF VIOLATIONS

      Directors and officers shall report, in person or in writing, any known or
      suspected violations of laws, governmental regulations or this Code to the
      Chairman of the Company's Audit Committee. Employees who are not directors
      or officers shall report such violations to their immediate supervisor.
      The Company will not allow any retaliation against a director, officer or
      employee who acts in good faith in reporting any such violation.

      The Company's Audit Committee, with the assistance of the Company's
      outside counsel, will investigate any reported violations and will oversee
      an appropriate response, including corrective action and preventative
      measures. Directors, officers and employees that violate any laws,
      governmental regulations or this Code will face appropriate, case specific
      disciplinary action, which may include demotion or discharge.

X.    WAIVERS

      The provisions of this Code may be waived for directors or executive
      officers only by a resolution of the Company's independent directors. The
      provisions of this Code may be waived for employees who are not directors
      or executive officers by the Company's Chief Executive Officer. Any waiver
      of this Code granted to a director or executive officer will be publicly
      disclosed as required by the securities exchange or association on which
      the Company's securities are listed for trading. Any change in or waiver
      of this Code for senior financial officers will be publicly disclosed as
      required by the Securities Exchange Commission.


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3.    Appointment of chief financial officer.

      Effective October 18, 2004 we appointed Ying Yuen to serve as our chief
financial officer, secretary and treasurer.


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