PIONEER CORPORATION
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FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934

For the month of December, 2004

Commission File Number 1-7616

         
  PIONEER CORPORATION
 
  (Translation of registrant’s name into English)  
         
  4-1, MEGURO 1-CHOME, MEGURO-KU, TOKYO 153-8654, JAPAN
 
  (Address of principal executive offices)  

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F þ                    Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):_________

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):_________

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o                    No þ

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-_________


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SIGNATURES
THE 59TH SEMIANNUAL BUSINESS REPORT


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SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

         
Date: December 2, 2004
PIONEER CORPORATION
(Registrant)


 
  By:   /s/ Kaneo Ito  
    Kaneo Ito  
    President and Representative Director  
 

This report on Form 6-K contains the followings:

1.   The English translation version of 59th Semiannual Business Report for the six-month period ended September 30, 2004.


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(TRANSLATION)

THE 59TH SEMIANNUAL BUSINESS REPORT
For the Six Months Ended September 30, 2004

 

 

 

This is a translation of the original Semiannual Business Report written in the
Japanese language, prepared primarily for the benefit and information
of shareholders of the Company’s common stock.

 

PIONEER CORPORATION
Tokyo, Japan

 


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TO OUR SHAREHOLDERS

In the first half of the 59th accounting period, ended September 30, 2004, consolidated operating revenue of Pioneer Corporation was ¥345,047 million, rising 7.8% over the previous year.

Operating income decreased 24.4% from the corresponding period of the previous year to ¥13,273 million. This decrease occurred despite increased net sales, and reflected a decreased gross profit margin due to intensified price competition for our major products and decreased profit from patent licensing as a result of a decline in royalty revenue. Net income came to ¥4,809 million, a 61.5% decrease, due to a decrease in operating income as well as absence of the ¥4,639 million income from discontinued operations recorded in the corresponding period of last year as a result of the sale of subsidiaries in the audio/video software business.

Interim dividend payments were set at ¥12.5 per share of common stock, the same amount as last year.

The business environment remains severe, characterized by uncertain economic conditions in our major markets, Japan, North America and Europe, price competition beyond our projections in our major product categories, and exchange rate fluctuations. In order to achieve the medium-term management plan, the Company is concentrating resources on strategic businesses as described below to recover profits and improve efficiency.

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In our plasma display business, we are working to build up capacity of the production system to meet fast-growing demand, thereby increasing profitability of the business. Our recently added fourth line has expanded our production capacity to approximately 600,000 units a year. Our new plant, acquired from NEC Corporation in September 2004, further increased Pioneer’s plasma display production capacity, bringing it to a total of approximately 1,100,000 units a year.

In the DVD business, markets for DVD recorders, especially those with large-capacity hard disk drives (HDDs), and recordable DVD drives for personal computers (PCs), are rapidly growing. On the other hand, price competition is getting harsher. To cope with the situation, we are advancing cost cutting by, for example, carrying out integrated production from laser pickups to finished products in China. We are also expanding sales of drive units for DVD recorders to other manufacturers.

In our car electronics business, we continue our efforts to strengthen our leadership in the consumer and OEM (original equipment manufacturing) markets. Our car navigation systems enjoy an excellent reputation in Japan, and we intend to expand this business in Europe and North America. In the car audio business, we plan to fortify our strong position with distinctive new products, and maintain earnest sales efforts in such growing markets as China and Central and South America.

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We will continue to minimize operating costs and expenses worldwide. We are expanding production in China to reduce overall manufacturing costs; implementing an expense supervision system to lower the ratio of our selling, general and administrative expenses to consolidated operating revenue; and applying supply chain management to review and optimize inventory control worldwide, for everything from parts procurement to retailer supply, on a weekly basis. We believe that such initiatives will help us return to growth in profitability and improve cash flows.

We sincerely hope that you, our shareholders, will continue in your understanding and support of Pioneer.

December 2004
Tokyo, Japan

     
    Kaneo Ito
President and Representative Director

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CONSOLIDATED OPERATING REVENUE BY BUSINESS SEGMENT

At the year end of fiscal 2004, the Company changed business segment classification for certain businesses. Results related to recordable DVD drives have been moved from “Others” to “Home Electronics,” and results related to plasma displays for business use have been moved from “Home Electronics” to “Others.” Corresponding figures of the previous periods have been reclassified accordingly.

Percent of Operating Revenue

(PERCENT OF OPERATING REVENUE BAR GRAPH)

Home Electronics

This segment includes DVD players, DVD recorders, recordable DVD drives, DVD-ROM drives, home-use plasma displays, projection TVs, stereo systems, individual stereo components, equipment for cable-TV systems, digital broadcast set-top boxes and telephones.

Sales in the Home Electronics segment increased 4.6% to ¥123,684 million from the corresponding period last year. In Japan, sales rose 9.1% to ¥35,664 million primarily due to a large increase in sales of home-use plasma displays and DVD recorders, despite the decreased sales of recordable DVD drives for PCs. Overseas sales increased 2.8%

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to ¥88,020 million in the corresponding period last year, reflecting an increase in sales of home-use plasma displays and DVD recorders worldwide, despite a decline in sales of recordable DVD drives and audio products worldwide.

Car Electronics

This segment includes car stereos, car AV (audio/video) systems, car speakers and car navigation systems.

Sales in the Car Electronics segment amounted to ¥154,325 million, up 8.8% over the corresponding period in the previous year. In Japan, sales increased 8.2% to ¥61,784 million, reflecting increased car navigation system sales to automobile manufacturers, despite decreased sales of such systems to the consumer market. Overseas sales increased 9.2% to ¥92,541 million, primarily due to higher sales of car navigation systems in North America and Europe, audio products to automobile manufacturers in North America and car audio products in Asia and Central and South America.

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Patent Licensing

This segment includes the licensing of patents related to optical disc technologies.

Royalty revenue from Patent Licensing decreased 19.8% from the corresponding period in the previous year to ¥6,739 million. This was due to a decline in royalty revenue resulting from the expiration of the Company’s optical disc-related patents in certain areas.

Others

This segment includes business-use plasma displays, business-use AV systems, organic light-emitting diode (OLED) display panels, factory automation (FA) systems, and devices and parts.

Sales in this segment increased 17.2% from the corresponding period in the previous year to ¥60,299 million. In Japan, sales were lower by 3.5%, at ¥26,535 million primarily due to a decrease in sales of OLED display panels and a sales shift from Japan to China of semiconductors related to laser pickups, despite the increase in sales of FA systems. Overseas, sales were up 40.9% over the previous year to ¥33,764 million, primarily due to increased sales of devices for cellular phones and semiconductors related to laser pickups in China, as well as FA systems in Asia, despite decreased sales in North America and Europe of business-use plasma displays.

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CONSOLIDATED FINANCIAL STATEMENTS
Pioneer Corporation and Subsidiaries

(1) Consolidated Balance Sheets

                 
    (In millions of yen)
     
    September 30
    2004
  2003
Assets
               
Current assets:
               
Cash and cash equivalents
  ¥ 123,936     ¥ 137,936  
Trade receivables, less allowance
    119,863       102,912  
Inventories
    135,504       110,316  
Others
    74,711       65,763  
 
   
 
     
 
 
Total current assets
    454,014       416,927  
 
   
 
     
 
 
Investments and long-term receivables
    29,553       28,360  
Property, plant and equipment, less depreciation
    208,964       154,319  
Intangible assets
    25,590       17,403  
Other assets
    39,015       42,817  
 
   
 
     
 
 
Total assets
  ¥ 757,136     ¥ 659,826  
 
   
 
     
 
 
Liabilities and Shareholders’ Equity
               
Current liabilities:
               
Short-term borrowings and current portion of long-term debt
  ¥ 40,615     ¥ 35,594  
Trade payables
    103,031       78,526  
Others
    104,554       108,607  
 
   
 
     
 
 
Total current liabilities
    248,200       222,727  
 
   
 
     
 
 
Long-term debt
    87,397       28,528  
Other long-term liabilities
    58,909       71,944  
Minority interests
    18,281       17,728  
Shareholders’ equity:
               
Common stock
    49,049       49,049  
Capital surplus
    82,612       82,294  
Retained earnings
    276,334       263,548  
Accumulated other comprehensive loss
    (53,185 )     (65,535 )
Treasury stock
    (10,461 )     (10,457 )
 
   
 
     
 
 
Total shareholders’ equity
    344,349       318,899  
 
   
 
     
 
 
Total liabilities and shareholders’ equity
  ¥ 757,136     ¥ 659,826  
 
   
 
     
 
 

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(2) Consolidated Statements of Income

(In millions of yen except per share information)

                 
    Six months ended
    September 30
    2004
  2003
Operating revenue:
               
Net sales
  ¥ 338,308     ¥ 311,578  
Royalty revenue
    6,739       8,404  
 
   
 
     
 
 
Total operating revenue
    345,047       319,982  
 
   
 
     
 
 
Operating costs and expenses:
               
Cost of sales
    250,878       219,328  
Selling, general and administrative
    80,896       83,096  
 
   
 
     
 
 
Total operating costs and expenses
    331,774       302,424  
 
   
 
     
 
 
Operating income from continuing operations
    13,273       17,558  
Other income (expenses):
               
Interest income
    790       730  
Foreign exchange loss
    (1,161 )     (1,005 )
Interest expense
    (689 )     (1,186 )
Other—net
    225       488  
 
   
 
     
 
 
Total other income (expenses)
    (835 )     (973 )
 
   
 
     
 
 
Income from continuing operations before income taxes
    12,438       16,585  
Income taxes
    5,544       6,820  
Minority interest in earnings of subsidiaries
    (560 )     (168 )
Equity in losses of affiliated companies
    (1,525 )     (1,761 )
 
   
 
     
 
 
Income from continuing operations
    4,809       7,836  
Income from discontinued operations, net of tax
          4,639  
 
   
 
     
 
 
Net income
  ¥ 4,809     ¥ 12,475  
 
   
 
     
 
 
Net income per share:
               
Basic
  ¥ 27.41     ¥ 71.11  
Diluted
  ¥ 24.45     ¥ 71.09  

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(3) Consolidated Statements of Cash Flows

                 
    (In millions of yen)
     
    Six months ended
    September 30
    2004
  2003
Operating activities:
               
Net income
  ¥ 4,809     ¥ 12,475  
Income from discontinued operations, net of tax
          (4,639 )
Depreciation and amortization
    21,287       18,843  
Decrease in trade receivables
    415       922  
Increase in inventories
    (18,814 )     (20,984 )
Increase in trade payables
    7,168       15,064  
Increase (decrease) in other accrued liabilities
    (11,185 )     5,105  
Other
    (7,711 )     (3,675 )
 
   
 
     
 
 
Net cash provided by (used in) operating activities
    (4,031 )     23,111  
 
   
 
     
 
 
Investing activities:
               
Payment for purchase of fixed assets
    (26,284 )     (28,121 )
Payment for purchase of subsidiary
    (36,615 )      
Other
    338       3,623  
 
   
 
     
 
 
Net cash used in investing activities
    (62,561 )     (24,498 )
 
   
 
     
 
 
Financing activities:
               
Increase (decrease) in short-term borrowings and long-term debt
    (3,034 )     4,610  
Dividends paid
    (2,193 )     (1,754 )
Other
    (323 )     (191 )
 
   
 
     
 
 
Net cash provided by (used in) financing activities
    (5,550 )     2,665  
 
   
 
     
 
 
Effect of exchange rate changes on cash and cash equivalents
    3,659       (5,822 )
 
   
 
     
 
 
Net decrease in cash and cash equivalents
    (68,483 )     (4,544 )
Cash and cash equivalents, beginning of period
    192,419       142,480  
 
   
 
     
 
 
Cash and cash equivalents, end of period
  ¥ 123,936     ¥ 137,936  
 
   
 
     
 
 

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Notes:

1.   The Company’s consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America.
2.   The consolidated financial statements include the accounts of the parent company and 128 subsidiaries and the investments in 5 affiliated companies accounted for on an equity basis.
3.   Computation of net income per share is based on Statements of Financial Accounting Standards No.128 “Earning per Share.”
4.   As a result of the sales of subsidiaries in the audio/video software business in fiscal 2004, the gain on such sales, as well as the operating results of the discontinued operations, are presented as a separate line item in consolidated statements of income in accordance with Statement of Financial Accounting Standards No.144, “Accounting for the Impairment or Disposal of Long-Lived Assets.” Reclassifications have been made to consolidated statements of cash flows to conform to this presentation.

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NON-CONSOLIDATED FINANCIAL STATEMENTS
Pioneer Corporation — Parent Company Only

(1) Condensed Balance Sheets

                 
    (In millions of yen)
     
    September 30
    2004
  2003
Assets
               
Current assets:
               
Cash
  ¥ 33,829     ¥ 29,100  
Notes and accounts receivable—trade
    38,018       37,899  
Marketable securities
    18,683       18,782  
Inventories
    34,733       29,874  
Other current assets
    64,070       30,992  
 
   
 
     
 
 
Total current assets
    189,336       146,650  
Fixed assets:
               
Tangible
    48,282       39,443  
Intangible
    21,335       16,769  
Investments and others
    204,768       190,020  
 
   
 
     
 
 
Total fixed assets
    274,386       246,233  
 
   
 
     
 
 
Total assets
  ¥ 463,722     ¥ 392,883  
 
   
 
     
 
 
Liabilities and Shareholders’ Equity
               
Current liabilities:
               
Notes and accounts payable—trade
  ¥ 50,129     ¥ 45,533  
Accrued expenses
    34,730       38,348  
Other current liabilities
    26,766       10,017  
 
   
 
     
 
 
Total current liabilities
    111,627       93,898  
Long-term liabilities
    76,100       28,996  
 
   
 
     
 
 
Total liabilities
    187,727       122,895  
Shareholders’ equity
    275,995       269,988  
 
   
 
     
 
 
Total liabilities and shareholders’ equity
  ¥ 463,722     ¥ 392,883  
 
   
 
     
 
 

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(2) Condensed Statements of Income

                 
    (In millions of yen)
     
    Six months ended
    September 30
    2004
  2003
Net sales
  ¥ 234,039     ¥ 215,803  
Cost of sales
    191,874       168,143  
Selling, general and administrative expenses
    41,981       44,227  
 
   
 
     
 
 
Operating income
    183       3,432  
Non-operating income (expenses)—net
    2,098       132  
 
   
 
     
 
 
Ordinary income
    2,282       3,565  
Other expenses—net
    (0 )     (6,050 )
 
   
 
     
 
 
Income (loss) before income taxes
    2,281       (2,485 )
Income taxes
    141       (1,418 )
 
   
 
     
 
 
Net income (loss)
  ¥ 2,140     ¥ (1,066 )
 
   
 
     
 
 

Notes:

1.   Accumulated depreciation on tangible fixed assets on September 30, 2004 and 2003 was ¥91,727 million and ¥90,796 million, respectively.
2.   Net income per share of common stock of ¥12.19 was recorded for the six months ended September 30, 2004, while net loss per share of common stock for the corresponding period of 2003 was ¥6.08.

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CONDITION OF SHAREHOLDERS AND SHARES
(as of September 30, 2004)

Number of Shares Issued   180,063,836 shares

Note: 4,631,332 shares of treasury stock held by the Company are included.

Distribution of Share-ownership

                                 
    Number of   Number of Shares Held
    Shareholders
  and its Percent to Total
Financial institutions
    164       73,717     thousand     (40.94 %)
Securities companies
    68       4,211               (2.34 )
Other Japanese business corporations
    352       4,481               (2.49 )
Foreign corporations and individuals
    450       61,477               (34.14 )
Japanese individuals and others
    38,629       36,175               (20.09 )
 
   
 
     
 
             
 
 
Total
    39,663       180,063     thousand     (100.00 %)

Note: Japanese individuals and others include 4,631 thousand shares as treasury stock held by the Company.

Top Ten Largest Shareholders

                 
    Number of Shares Held
    and its Percent to Total
Japan Trustee Services Bank, Ltd. (Trust Account)
    15,620   thousand   (8.67 %)
The Master Trust Bank of Japan, Ltd. (Trust Account)
    13,855       (7.69 )
Societe Generale Paris SGOP/DAI Paris 6Z
    5,412       (3.00 )
The Bank of Tokyo-Mitsubishi, Ltd.
    4,154       (2.30 )
Mizuho Bank, Ltd.
    4,000       (2.22 )
Trust & Custody Services Bank, Ltd. as trustee for Mizuho Bank, Ltd. Retirement Trust Account re-entrusted by Mizuho Trust & Banking Co., Ltd.
    3,955       (2.19 )
Kanya Matsumoto
    3,665       (2.03 )
BNP Paribas Securities (Japan) Limited
    2,649       (1.47 )
The Sumitomo Mitsui Banking Corporation
    2,589       (1.43 )
Pioneer Employee Share Ownership Plan
    2,376       (1.31 )

Note: The Company holds 4,631 thousand shares as treasury stock.

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Stock Exchange Listings    
     
Tokyo Stock Exchange
Osaka Securities Exchange
  New York Stock Exchange
Euronext Amsterdam

Price per Share and Volume of Shares Traded on the Tokyo Stock Exchange

                         
                    Volume
    High   Low   (thousand
    (yen)
  (yen)
  shares)
2001
                       
Oct.
    2,860       2,210       23,175  
Nov.
    3,150       2,285       28,229  
Dec.
    3,290       2,635       23,439  
2002
                       
Jan.
    3,330       2,800       24,977  
Feb.
    2,685       2,150       42,385  
Mar.
    2,910       2,440       27,601  
Apr.
    2,860       2,385       26,982  
May
    2,595       2,280       25,405  
June
    2,355       1,981       23,528  
July
    2,210       1,980       24,659  
Aug.
    2,260       2,025       31,233  
Sept.
    2,220       1,900       21,349  
Oct.
    2,130       1,805       20,215  
Nov.
    2,430       2,045       32,263  
Dec.
    2,490       2,150       22,870  
2003
                       
Jan.
    2,405       2,070       21,562  
Feb.
    2,600       2,260       33,006  
Mar.
    2,620       2,390       24,271  
Apr.
    2,460       2,225       25,507  
May
    2,555       2,290       23,202  
June
    2,840       2,490       35,912  
July
    2,970       2,635       31,308  
Aug.
    2,815       2,515       27,317  
Sept.
    3,030       2,600       40,815  
Oct.
    2,820       2,505       30,938  
Nov.
    2,825       2,510       21,161  
Dec.
    2,995       2,645       25,249  
2004
                       
Jan.
    3,370       2,875       29,718  
Feb.
    3,270       2,930       31,103  
Mar.
    3,250       2,890       32,572  
Apr.
    3,390       3,000       32,597  
May
    3,120       2,660       37,352  
June
    2,880       2,635       37,811  
July
    2,850       2,310       30,442  
Aug.
    2,480       2,215       22,949  
Sept.
    2,535       2,240       34,245  

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