UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION


                             Washington, D.C. 20549


                                    FORM 8-K
                                   ----------    

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15 (d) of the
                         Securities Exchange Act of 1934


                                 April 12, 2005
                                ----------------
                Date of report (Date of earliest event reported)


                                   ADVO, Inc.
                                  ------------      
             (Exact name of registrant as specified in its charter)

          Delaware                        1-11720                06-0885252
--------------------------------  -------------------------  -------------------
 (State or other jurisdiction     (Commission file number)     (IRS Employer
of incorporation or organization)                            Identification No.)

                One Targeting Centre, Windsor, Connecticut 06095
                ------------------------------------------------
                    (Address of Principal Executive Offices)


Registrant's telephone number, including area code: (860) 285-6100        
                                                   ----------------     


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communication pursuant to Rule 425 under the Securities Act (17 CFR
     230.425).
|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12).
|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b)).
|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c)).




ITEM 8.01 OTHER EVENTS
          ------------
      
Attached as Exhibit 99.1 is a press release issued by the Company on April 12,
2005.


ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
          ---------------------------------

     (c)  Exhibits.


Exhibit No.   Description
-----------   -----------

   99.1       Press release dated April 12, 2005, issued by the Company.




                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.


                                           ADVO, Inc.

     Date: April 12, 2005                  By: /s/ JOHN D. SPERIDAKOS
           --------------                      ----------------------          
                                                   John D. Speridakos
                                                   Vice President and Controller




                                  EXHIBIT INDEX
                                  -------------

Exhibit No.   Description
-----------   -----------

   99.1       Press release dated April 12, 2005, issued by the Company.