UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, DC 20549-1004
                                    FORM 11-K



 X  ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE SECURITIES EXCHANGE
--- ACT OF 1934

For the fiscal year ended December 31, 2003
                          -----------------

                 OR

    TRANSITION REPORT PURSUANT TO SECTION 15(D) OF THE SECURITIES EXCHANGE
--- ACT OF 1934

For the transition period from                       to
                               ---------------------    ---------------------

Commission file number 33-10665
                       --------



            THE GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN
           ----------------------------------------------------------
                            (Full title of the plan)


                           General Motors Corporation
              300 Renaissance Center, Detroit, Michigan 48265-3000
              ----------------------------------------------------
               (Name of issuer of the securities held pursuant to
                    the plan and the address of its principal
                               executive offices)



Registrant's telephone number, including area code (313) 556-5000

       Notices and communications from the Securities and Exchange Commission
       relative to this report should be forwarded to:



                                                Peter R. Bible
                                                Chief Accounting Officer
                                                General Motors Corporation
                                                300 Renaissance Center
                                                Detroit, Michigan  48265-3000











                                      - 1 -







FINANCIAL STATEMENTS AND EXHIBIT
--------------------------------

(a) FINANCIAL STATEMENTS AND SUPPLEMENTAL SCHEDULE
     -----------------------------------------------

                                                                     Page No.
                                                                     --------
     The GMAC Insurance Personal Lines Retirement Savings Plan:
         INDEPENDENT AUDITORS' REPORT...............................     3

         FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED
           DECEMBER 31, 2003 AND 2002:
           Statements of Net Assets Available for Benefits .........     4
           Statements of Changes in Net Assets Available for
           Benefits ................................................     5
           Notes to Financial Statements ...........................     6

         SUPPLEMENTAL SCHEDULE AS OF DECEMBER 31, 2003
           Form 5500, Schedule H, Part IV, Line 4i - Schedule
           of Assets (Held at End of Year).........................     10

NOTE: Supplemental schedules, other than that listed above, are omitted because
of the absence of the conditions under which they are required by the Department
of Labor's Rules and Regulations for Reporting and Disclosure under the Employee
Retirement Income Security Act of 1974 or because the required information is
included in the financial statements or in the notes thereto.




(b) EXHIBIT
     -------

     Exhibit 23 - Independent Auditors' Consent................         11



SIGNATURE


         The Plan. Pursuant to the requirements of the Securities Exchange Act
of 1934, the Administrative Committee has duly caused this annual report to be
signed on its behalf by the undersigned hereunto duly authorized.



                                               THE GMAC INSURANCE PERSONAL
                                               LINES RETIREMENT SAVINGS PLAN
                                               -----------------------------
                                                      (Name of Plan)



Date     June 28, 2004             By
         ----------------
                                               /s/Bernard Buselmeier
                                               -----------------------------
                                               (Bernard Buselmeier
                                                Chief Financial Officer
                                                GMAC Insurance Personal Lines




                                      - 2 -








INDEPENDENT AUDITORS' REPORT
----------------------------

To the Plan Administrator and Participants of GMAC Insurance Personal Lines
Retirement Savings Plan:


We have audited the accompanying statements of net assets available for benefits
of GMAC Insurance Personal Lines Retirement Savings Plan (the "Plan") as of
December 31, 2003 and 2002, and the related statements of changes in net assets
available for benefits for the years then ended. These financial statements are
the responsibility of the Plan's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company
Accounting Oversight Board (United States) and in accordance with generally
accepted auditing standards as established by the Auditing Standards Board
(United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit also includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
2003 and 2002, and the changes in net assets available for benefits for the
years then ended in conformity with accounting principles generally accepted in
the United States of America.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule of assets (held
at end of year) as of December 31, 2003 is presented for the purpose of
additional analysis and is not a required part of the basic financial
statements, but is supplementary information required by the Department of
Labor's Rules and Regulations for Reporting and Disclosure under the Employee
Retirement Income Security Act of 1974. This schedule is the responsibility of
the Plan's management. Such schedule has been subjected to the auditing
procedures applied in our audit of the basic 2003 financial statements and, in
our opinion, is fairly stated in all material respects when considered in
relation to the basic financial statements taken as a whole.


/s/DELOITTE & TOUCHE LLP
------------------------
DELOITTE & TOUCHE LLP

Raleigh, NC
June 24, 2004












                                      - 3 -








              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
DECEMBER 31, 2003 and 2002
-----------------------------------------------------------------------------


                                            2003             2002
                                        -----------      -----------

Assets - Investments                   $104,654,745      $80,798,215
                                        -----------       ----------

NET ASSETS AVAILABLE FOR BENEFITS      $104,654,745      $80,798,215
                                        ===========       ==========



See notes to financial statements.











































                                       -4-






              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


           STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
                     YEARS ENDED DECEMBER 31, 2003 and 2002
 -----------------------------------------------------------------------------

                                             2003           2002
                                          -----------    -----------
ADDITIONS:
----------

    Net appreciation (depreciation) in
      fair value of investments          $ 14,831,205  $ (11,922,975)
    Interest and dividends                  2,092,613      1,840,764
    Loan interest                             282,687        306,026
                                           ----------     ----------
      Total interest and dividends         17,206,505     (9,776,185)
                                           ----------     ----------

   Contributions:
    Employer's                              5,052,988      3,372,896
    Participants'                           6,679,087      6,259,646
    Participant's rollovers                   679,070        215,068
                                           ----------     ----------
      Total contributions                  12,411,145      9,847,610
                                           ----------     ----------

      Total additions, net                 29,617,650         71,425
                                           ----------     ----------

DEDUCTIONS:
----------

   Benefits paid to participants            5,688,528      7,131,914
   Administrative expenses                     72,592         83,242
                                            ---------     ----------

      Total deductions                      5,761,120      7,215,156
                                            ---------     ----------

NET INCREASE (DECREASE) BEFORE TRANSFER
   FROM OTHER PLAN                         23,856,530     (7,143,731)

TRANSFER FROM NAIC EMPLOYEES'
   SAVINGS AND RETIREMENT PLAN                             1,761,873
                                            ---------     ----------

NET INCREASE(DECREASE)                     23,856,530     (5,381,858)

NET ASSETS AVAILABLE FOR BENEFITS:
   Beginning of year                       80,798,215     86,180,073
                                           ----------     ----------

   End of year                           $104,654,745    $80,798,215
                                          ===========     ==========



See notes to financial statements.















                                      - 5 -







              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 2003 AND 2002
-----------------------------------------------------------------------------

1. INFORMATION REGARDING THE PLAN
   The following brief description of GMAC Insurance Personal Lines Retirement
   Savings Plan (formerly Integon Employees' Retirement Savings Plan) (the
   "Plan") is provided for general informational purposes only. Participants
   should refer to the plan document for a more complete description of the
   Plan's provisions.

   General - The Plan is a defined contribution plan designed to comply with the
   provisions of the Internal Revenue Code (the "Code") to qualify for exemption
   from taxation. The Plan was established effective April 1, 1991 and is
   subject to the provisions of the Employee Retirement Income Security Act of
   1974. The Plan covers all eligible employees of GMAC Insurance Management
   Corporation (the Sponsor"), National General Insurance Company and other
   business entities. The Plan is administered by the GMAC Insurance Personal
   Lines Corporation Employees' Retirement Savings Plan Advisory Committee (the
   "Committee"), comprised of individuals appointed by the Sponsor's board of
   directors. The Sponsor is 100% owned by GMAC Insurance Holdings, Inc.
   ("GMACI"), which is a wholly owned subsidiary of General Motors Acceptance
   Corporation, which, in turn, is owned by General Motors Corporation.

   Effective August 1, 2002, the NAIC Employees' Savings and Retirement Plan
   (the "NAIC Plan") was merged into the Plan. At that time all assets and
   liabilities of the NAIC Plan were transferred to the Plan.

   Eligibility -- Employees, as defined by the Plan, are immediately eligible to
   participate in the Plan without regard to any age or service requirement.
   Temporary employees are eligible for participation in the Plan after one year
   of service providing they have worked at least 1,000 hours over 12
   consecutive months, as defined by the Plan. Eligible temporary employee
   participation begins on the next plan entry date, the first day of each
   calendar month.

   Administration of the Plan -- The trustee of the Plan is Fidelity Management
   Trust Company ("Fidelity"). Fidelity also assists the Sponsor in its
   administration of the Plan. Although officers or employees of the Sponsor
   perform certain administrative functions, no such officer or employee
   receives compensation from the Plan.

   Contributions -- Eligible participants may voluntarily defer from 1% to 20%
   of their basic compensation, as defined by the Plan. Contributions are
   subject to certain Internal Revenue Code limitations. Employee after-tax
   contributions are not permitted. Eligible participants are permitted to make
   rollover contributions at the discretion of the Committee. For the plan years
   ended December 31, 2003 and 2002, the Sponsor's funding consisted of a
   matching contribution of 100% of the first 6% and 4%, respectively, of a
   participant's compensation that had been deferred into the Plan.

   Participant Accounts -- A separate account is maintained by Fidelity for each
   participant. These account balances are adjusted at the end of each pay
   period for the amount of the participant's compensation deferral and the
   Sponsor's matching contributions. Investment income or loss and other
   additions or deductions are credited or charged, as applicable, to the
   participant's account quarterly. Allocation of the Sponsor's contribution is
   based upon participant compensation, as defined. Allocation of plan earnings
   is based upon the balances of the participant's individual accounts. The
   benefit to which a participant is entitled is the benefit that can be
   provided from the participant's account.



                                      - 6 -


              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS - (continued)

   Investment Options -- Upon enrollment in the Plan, a participant may direct
   his or her contributions in one or more of various investment options.
   Participants may change their investment options as desired. The Plan
   currently offers one common trust, one common stock fund, and sixteen mutual
   funds as investment options.

   Vesting -- Participants are fully vested in the compensation that they defer
   into the Plan, the Sponsor's matching contributions, and the related
   investment earnings on those deferrals and contributions.

   Participant Loans -- Participants may borrow from their fund accounts a
   minimum of $1,000 up to a maximum of $50,000 or 50% of their vested account
   balances, whichever is less. The loans are secured by the balance in the
   participant's account and bear interest at rates commensurate with local
   prevailing rates as determined quarterly by the plan administrator.

   Payment of Benefits -- Upon termination of service due to death, disability,
   or retirement, a participant may elect to receive either a lump-sum amount
   equal to the value of the participant's vested interest in his or her account
   or annual installments over a ten-year period. For termination of service for
   other reasons, a participant may receive the value of the vested interest in
   his or her account as a lump-sum distribution. Withdrawals may also be made
   for certain financial hardships as defined by the Plan.

   Plan Termination -- Although the Sponsor has not expressed any intention to
   do so, it has the right to terminate the Plan at any time, subject to plan
   provisions. Upon such termination of the Plan, the vested account balance of
   each participant in the Plan will be distributed to such participant at the
   time prescribed by the Code.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Basis of Accounting -- The financial statements are prepared on the accrual
   basis in accordance with accounting principles generally accepted in the
   United States of America ("generally accepted accounting principles").

   Use of Estimates--The preparation of financial statements in conformity with
   generally accepted accounting principles requires management to make
   estimates and assumptions that affect the reported amounts of net assets
   available for benefits and changes therein. Actual results could differ from
   those estimates. The Plan utilizes various investment instruments. Investment
   securities, in general, are exposed to various risks, such as interest rate,
   credit, and overall market volatility. Due to the level of risk associated
   with certain investment securities, it is reasonably possible that changes in
   the values of investment securities will occur in the near term and such
   changes could materially affect the amounts reported in the financial
   statements.

   Valuation of Investments and Income Recognition -- The Plan's investments are
   stated at fair value based on quoted market prices. Investments in common
   trust funds ("funds") are stated at estimated fair value, which has been
   determined by the trustee based on the unit values of the funds. Unit values
   are determined by the organization sponsoring such funds by dividing that
   funds' net assets by the units outstanding at the valuation date.
   Contributions to and withdrawal payments from each fund are converted to
   units by dividing the amounts of each transaction by the unit value as last
   determined, and the participants' accounts are charged or credited with the
   number of units. Mutual funds are valued at quoted market prices, which
   represent the net asset values of shares held by the Plan at year-end.
   Participant loans are valued at cost plus accrued interest, which
   approximates fair value. Purchases and sales of securities are recorded on a
   trade-date basis. Interest and dividend income is recorded on the accrual
   basis.


                                      - 7 -


              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS - (continued)

   Payment of Benefits--Benefit payments to participants are recorded upon
   distribution.

   Expenses--Administrative expenses of the Plan are paid by either the Plan or
   the Sponsor, as provided in the plan document.

   Reclassifications--Certain 2002 amounts have been reclassified to conform to
   the current year presentation.


3. INVESTMENTS
   The Plan's investments which exceeded 5% of net assets available for benefits
   as of December 31, 2003 and 2002 are as follows:


                                   Shares                       Amounts
                              -----------------           -------------------
   Description of
     Investment               2003         2002           2003          2002
                              ----         ----           ----           ----

   Fidelity Puritan
     Fund                    300,646     269,963     $5,552,933    $4,262,721
   Fidelity Magellan
     Fund                    103,512      96,521     10,117,246     7,621,329
   Fidelity Contrafund       119,230     110,295      5,884,006     4,257,387
   Fidelity Growth and
     Income Fund             168,941     147,994      6,019,384     4,485,687
   Fidelity Low-Priced
     Stock Fund              312,826     271,059     10,942,651     6,822,548
   Fidelity Managed
     Income
     Portfolio            21,734,193  20,836,934     21,734,193    20,836,934
   Spartan U.S.
     Equity Index            446,486     435,011     18,384,202    13,550,603
   Janus Worldwide                       105,960                    3,404,494

   During 2003 and 2002, the Plan's investments (including gains and losses on
   investments bought and sold, as well as held during the year) appreciated
   (depreciated) in value by $14,831,205 and $(11,922,975), respectively, as
   follows:

      Description of
        Investment                                        2003           2002
                                                          ----           ----

      Mutual funds                                  $14,610,041  $(11,853,174)
      Common stock fund                                 221,164       (69,801)
                                                      ---------    ----------
                                                    $14,831,205  $(11,922,975)
                                                      =========    ==========

4. RELATED PARTY TRANSACTIONS
   Certain plan investments are units of participation in common trust funds and
   shares of mutual funds managed by Fidelity. Fidelity is the trustee as
   defined by the Plan, and therefore, these transactions qualify as
   party-in-interest transactions. The Sponsor pays a portion of the Fidelity
   administrative and trustee fees. Such fees were $44,698 and $44,574 for the
   years ended December 31, 2003 and 2002, respectively.

                                      - 8 -


              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS - (continued)

   Certain plan investments are loans to participants who may be employees of
   the Sponsor, and therefore, these transactions qualify as party-in-interest
   transactions.

5. FEDERAL INCOME TAX STATUS
   The Internal Revenue Service has determined and informed the Plan, by a
   letter dated November 26, 2003, that the Plan and related trust were designed
   in accordance with the applicable regulations of the Code. The Plan has been
   amended and restated since receiving the determination letter. A
   determination letter application is currently pending before the Internal
   Revenue Service. The Sponsor and the plan administrator believe that the Plan
   is currently designed and operated in compliance with the applicable
   requirements of the Code and that the Plan and related trust continue to be
   tax-exempt. Therefore, no provision for income taxes has been included in the
   Plan's financial statements.

6. SUBSEQUENT EVENTS
   Beginning May 31, 2004 and July 31, 2004, two investments funds, PBHG Growth
   Fund and Janus Worldwide Fund, will be removed from the investment options
   offered by the GMAC Insurance Personal Lines--Retirement Savings Plan.

                                   * * * * * *




































                                      - 9 -







              GMAC INSURANCE PERSONAL LINES RETIREMENT SAVINGS PLAN

FORM 5500, SCHEDULE H, PART IV, LINE 4i - SCHEDULE OF ASSETS
(HELD AT END OF YEAR)
DECEMBER 31, 2003


                                          Description of Investments,
                                            Including Maturity Date,
  Identity of Issue, Borrower,            Rate of Interest, Collateral,
Current
   Lessor or Similar Party                  Par or Maturity Value
Cost                                       Value
------------------------------------      -------------------------------         --------      ---------
                                                                                     
Fidelity Institutional
  Retirement Services Company:
* Fidelity Investments                    Puritan Fund                               **       $ 5,552,933
* Fidelity Investments                    Magellan Fund                              **        10,117,246
* Fidelity Investments                    Contrafund                                 **         5,884,006
* Fidelity Investments                    Investment Grade Bond Fund                 **         4,183,642
* Fidelity Investments                    Growth and Income Fund                     **         6,019,384
* Fidelity Investments                    Low-Priced Stock Fund                      **        10,942,651
* Fidelity Investments                    Diversified International Fund             **         4,096,077
* Fidelity Investments                    Freedom Income Fund                        **           347,628
* Fidelity Investments                    Freedom 2000 Fund                          **           463,438
* Fidelity Investments                    Freedom 2010 Fund                          **           832,625
* Fidelity Investments                    Freedom 2020 Fund                          **         1,724,663
* Fidelity Investments                    Freedom 2030 Fund                          **         2,180,632
* Fidelity Investments                    Fidelity Mid-Cap Stock                     **         1,128,636
* Fidelity Investments                    Managed Income Portfolio                   **        21,734,193
  PBHG                                    Growth and Income Fund                     **         1,121,973
  MSIFT                                   Value Advisor                              **         1,154,936
  Janus                                   Worldwide                                  **         3,819,340
  Spartan                                 U.S. Equity Index                          **        18,384,202
  General Motors                          Common Stock Fund                          **           707,661
* Participants                            Participant loans (maturing through 2005
                                            at interest rates of 5.75% to 10.5%)     **         4,258,879
                                                                                              -----------
  Total investments                                                                          $104,654,745
                                                                                              ===========


 * Permitted party-in-interest transactions.
** Cost information is not required for participant-directed investments and,
therefore, is not included.
   Note:  This schedule was derived from data certified by the Trustee.







                                     - 10 -