UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 11-K


(Mark One)

[ X ]          ANNUAL REPORT PURSUANT TO SECTION 15(d) OF
               THE SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended December 31, 2003.

OR

[   ]          TRANSITION REPORT PURSUANT TO SECTION 15(d) OF
               THE SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from ____________ to ____________

Commission file number 1-4422


A. Full title of the plan and address of the plan, if different from that of
issuer named below:

                                  ROLLINS, INC.
                               ROLLINS 401(k) PLAN

B. Name of issuer of the securities held pursuant to the plan and the address of
its principal executive offices:

                                  ROLLINS, INC.
                            2170 PIEDMONT ROAD, N.E.
                                ATLANTA, GA 30324






                                  ROLLINS, INC.
                               ROLLINS 401(k) PLAN

                        INDEX TO FINANCIAL STATEMENTS AND
                              SUPPLEMENTAL SCHEDULE
                          As of December 31, 2003 and
                  2002 and for the Year Ended December 31, 2003


                                                                      Page No.
                                                                  --------------

Report of Independent Auditors - Ernst & Young LLP                       1

AUDITED Financial Statements

  Statements of Net Assets Available for Benefits                        2

  Statement of Changes in Net Assets Available for Benefits              3

  Notes to Financial Statements                                          4

SUPPLEMENTAL SCHEDULE

  Schedule H, Line 4i - Schedule of Assets (Held at End of Year)        13


INDEX TO EXHIBITS                                                       15


             Report of Independent Registered Public Accounting Firm

Plan Administrator
Rollins 401(k) Plan

We have audited the accompanying statements of net assets available for benefits
of  Rollins  401(k)  Plan as of  December  31,  2003 and 2002,  and the  related
statements  of changes in net assets  available  for benefits for the years then
ended.  These  financial   statements  are  the  responsibility  of  the  Plan's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We conducted our audits in accordance  with the standards of the Public  Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets available for benefits of Rollins 401(k)
Plan at December 31, 2003 and 2002, and the changes in its net assets  available
for  benefits  for the years  then  ended,  in  conformity  with U.S.  generally
accepted accounting principles.

Our audits were performed for the purpose of forming an opinion on the financial
statements taken as a whole. The  accompanying  supplemental  schedule of assets
(held at end of year) as of December  31,  2003,  is  presented  for purposes of
additional  analysis and is not a required part of the financial  statements but
is  supplementary  information  required by the  Department of Labor's Rules and
Regulations for Reporting and Disclosure  under the Employee  Retirement  Income
Security Act of 1974. This  supplemental  schedule is the  responsibility of the
Plan's management.  The supplemental schedule has been subjected to the auditing
procedures  applied  in our  audits  of the  financial  statements  and,  in our
opinion,  is fairly stated in all material respects in relation to the financial
statements taken as a whole.


                                          /s/ Ernst & Young LLP
                                          --------------------------------------
                                           Ernst & Young LLP
Atlanta, Georgia
June 18, 2004

                                                                               1



                               Rollins 401(k) Plan

                 Statements of Net Assets Available for Benefits


                                                          December 31
                                                 2003                  2002
                                          --------------------------------------

Assets
Investment in Master Trust (Note 3)         $117,707,629          $ 95,322,365
Loans to participants                          5,437,132             5,112,838
Employer contribution receivable               2,149,661             2,158,914
                                          --------------------------------------
Total Assets                                 125,294,422           102,594,117

Liabilities
Refunds payable to participants                   55,051                     -
                                          --------------------------------------
Total Liabilities                                 55,051                     -
                                          --------------------------------------
Net assets available for benefits           $125,239,371          $102,594,117
                                          ======================================



See accompanying notes.


                                                                               2

                               Rollins 401(k) Plan

           Statements of Changes in Net Assets Available for Benefits


                                                        For the year ended
                                                            December 31
                                                      2003              2002
                                                --------------------------------

Additions to net assets attributed to:
   Net gain from investment in Master Trust       $ 19,860,055     $          -
   Contributions:
      Participants                                  11,110,825       11,572,329
      Employer                                       2,150,323        2,170,694
   Interest income from loans to participants          390,490          473,118
                                                --------------------------------
Total additions                                     33,511,693       14,216,141

Deductions from net assets attributed to:
   Net loss from investment in Master Trust                  -        3,391,785
   Distributions to participants                    10,866,439        9,948,274
                                                --------------------------------
Total deductions                                    10,866,439       13,340,059
                                                --------------------------------

Net increase                                        22,645,254          876,082

Net assets available for benefits:
   Beginning of the year                           102,594,117      101,718,035
                                                --------------------------------
   End of the year                                $125,239,371     $102,594,117
                                                ================================



See accompanying notes.


                                                                               3

                               Rollins 401(k) Plan

                          Notes to Financial Statements

                                December 31, 2003


1. Description of the Plan

The following brief description of the Rollins 401(k) Plan (the "Plan") provides
only general information.  Participants should refer to the Plan agreement for a
more complete description of the Plan's provisions.

General

The Plan, as amended and restated, is a defined contribution plan. All employees
of Rollins,  Inc. (the "Company"),  except those who are members of a collective
bargaining  unit or PCO Services,  Inc. ("the  Company's  Canadian  subsidiary")
employees,  are  eligible  to  participate  in the Plan on the  first day of the
quarter following the completion of six months of service, as defined.  The Plan
is subject to the provisions of the Employee  Retirement  Income Security Act of
1974, as amended ("ERISA").

Contributions and Investment Options

All investment  options are  established  by the Plan with  guidelines as to the
purpose of each fund. Each of the investment  funds has a custodian  responsible
for the safekeeping and investment of the assets of the fund.

The Plan  Administrator  is responsible  for the overall  administration  of the
Plan.  The trustee of the Plan is Northern  Trust Company (the  "Trustee").  The
Trustee is responsible for the overall  safekeeping and investment of the assets
of the Plan.

Effective  January 1, 2002, the Plan was amended to reflect the Economic  Growth
and Tax Relief  Reconciliation Act of 2001. The amendment allows participants to
contribute, via payroll deductions,  from 1% to 25% of their compensation to the
Plan with the exception of highly compensated employees, for which the allowable
contribution is 1% to 7% of their compensation, subject to certain provisions of
the Internal  Revenue Code (the "Code"),  into any of the seven  investment fund
options or a combination  thereof in multiples of 5%.  Previously,  participants
could elect to contribute up to 15% of their pretax compensation.  Additionally,
if a participant  was age 50 or older by December 31, 2003, he or she could have
made  an  additional   contribution   of  $2,000  for  2003.   All   participant
contributions are fully vested and nonforfeitable.

                                                                               4

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)




1. Description of the Plan (continued)

Contributions and Investment Options (continued)

Effective  January 1, 2002,  the Plan was also  changed to increase the employer
matching contribution to 30 cents for every dollar a participant  contributes up
to 6% of his or her compensation.  Previously, the Plan provided for an employer
matching  contribution  of  30%  of  contributions  up to 5% of a  participant's
compensation.  Employer  contributions under this provision are made in Rollins,
Inc.  common  stock.  In order to receive a matching  contribution  for the Plan
year, a participant must be actively employed on December 31.

Vesting terms effective January 1, 2002 are shown below:

                                                                  Vested
                                                                Percentage
                                                          ----------------------

Years of service:
   Less than two                                                       0%
   Two                                                                20
   Three                                                              40
   Four                                                               60
   Five                                                               80
   Six or more                                                       100

Forfeited  nonvested accounts are used to reduce employer  contributions.  Total
forfeitures  used to  reduce  employer  contributions  for 2003  and  2002  were
$137,058 and $179,144, respectively.

The Plan's  record keeper is Hewitt and  Associates,  LLP  ("Hewitt").  Separate
accounts are  maintained for each  participant  by Hewitt.  Income and losses on
Plan investments are allocated to the participants'  accounts in accordance with
the  provisions of the Plan.  Hewitt  provides a daily  valuation of participant
accounts.


                                                                               5

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)




1. Description of the Plan (continued)

Loans Receivable From Plan Participants

The Plan  provides for loans to  participants  of up to the lesser of 50% of the
individual participant's vested account balance or $50,000. A participant's loan
payments of principal and interest are allocated to his/her  accounts  under the
Plan  and  invested  according  to the  participant's  then  current  investment
elections.  Loan  terms  range from 1 to 5 years.  The loans are  secured by the
balance in the  participant's  account and bear interest at the prime rate as of
the end of the month plus 2.0%.  The loan  interest rate is set on the first day
of the  following  processing  cycle.  Principal  and  interest are paid ratably
through monthly payroll deductions.

Payment of Benefits

Upon retirement,  death, total and permanent disability,  or termination for any
reason, the participant or his or her beneficiary may receive the total value of
his or her vested  account in a lump sum  distribution.  A  participant  with at
least $5,000 in his or her 401(k)  account may elect to defer the payment of his
or her  account  from the Plan to the April 1st after he or she  attains  age 70
1/2.

In addition,  a participant may elect to withdraw all or a portion of his or her
account  at any time  through  hardship  provisions  as  defined by the Code and
subject to approval by the Company. In the case of a hardship, a participant may
not make any contributions for a period of six months.

Administrative Expenses

Administrative  expenses of the Plan,  including trustee and custodian fees, are
paid by the  Company.  The Company  paid all  expenses of the Plan for the years
ended December 31, 2003 and 2002.

Plan Termination

Although  it has not  expressed  any intent to do so, the  Company has the right
under the Plan to discontinue its contributions at any time and to terminate the
Plan  subject  to the  provisions  of ERISA.  In the event of Plan  termination,
participants will become 100 percent vested in their accounts.

                                                                               6

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)




2. Summary of Significant Accounting Policies

Use of Estimates

The  preparation  of financial  statements  in  conformity  with U.S.  generally
accepted accounting  principles requires the Plan's management to make estimates
that affect the amounts  reported in the accompanying  financial  statements and
accompanying notes. Actual results could differ from those estimates.

Investment Valuation

All investment fund options,  excluding the employer contribution portion of the
Rollins, Inc. Common Stock Fund, are 100%  participant-directed.  Except for the
Fixed Income Fund, the Plan's investments are stated at fair value, which equals
the  quoted  market  price  on the  last  business  day of the  Plan  year.  The
participant  loans are valued at their outstanding  balances,  which approximate
fair value.

Fixed Income Fund

The Fixed Income Fund  represents  deposits and interest  earned thereon in this
fund managed by Connecticut General Life Insurance Company.

The group annuity  contract  under which these  deposits have been made has been
determined  to be fully  benefit-responsive  under  the  American  Institute  of
Certified  Public  Accountants'  Statement  of Position  94-4.  Therefore,  this
investment  is  carried  at  contract  value  in  the   accompanying   financial
statements. At December 31, 2003 and 2002, the crediting interest rate was 4.70%
and  6.25%,  respectively.  This  rate may be  changed  under  the  terms of the
contract, but in no case is it adjusted to less than 0%. The annual yield on the
contract  for the years  ended  December  31,  2003 and 2002 was 4.64% and 5.9%,
respectively.  The fair value of the  contract at December 31, 2003 and 2002 was
approximately  $34.9 million and $33.3 million,  respectively.  This contract is
subject to credit  risk based on the  ability of the  insurance  company to meet
interest or principal payments or both as they become due.


                                                                               7

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)




3. Master Trust

The Plan  participates  in the  Rollins  Retirement  Account  Master  Trust (the
"Master  Trust") with the 401(k) Plan of LOR,  Inc., a company  controlled by R.
Randall  Rollins and Gary W.  Rollins,  executives  of Rollins,  Inc. The Master
Trust reinvests all dividend and interest income received on securities owned by
the Master Trust.  The value of the units in the Master Trust is adjusted  daily
to reflect  the fair value of the  investments.  The Master  Trust  units may be
redeemed by the Plan for an amount equal to their current market values,  except
for units in the Fixed Income Funds, which are redeemable at contract value. The
fair value of the Plan's  interest in the Master Trust is based on the beginning
of the year  value of the  Plan's  interest  in the  Master  Trust  plus  actual
contributions, allocated investment income, less distributions and any allocated
administrative expenses.

The  Plan's  interest  in the  assets of the  Master  Trust is  included  in the
accompanying  statements  of net assets  available  for benefits at December 31,
2003 and 2002. A summary of the net assets of the Master Trust is as follows:

                                                           December 31
                                                   2003                 2002
                                             -----------------------------------
Investments, at fair value as determined
   by quoted market prices:
     Mutual funds                             $ 62,042,030         $ 47,573,003
     Common stock - Rollins, Inc.               29,720,404           21,357,055
     Money market funds                          1,710,716            1,067,497
Investments, at contract value:
   Group annuity contract                       33,744,195           33,230,242
Accrued investment income                           21,471               28,663
Accrued expenses and other liabilities              (3,096)              (2,964)
                                             -----------------------------------
Net assets of Master Trust                    $127,235,720         $103,253,496
                                             ===================================


                                                                               8

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)



3. Master Trust (continued)

Allocations of the net assets of the Master Trust to participating plans are as
follows:

                                              December 31
                                   2003                       2002
                       ---------------------------------------------------------
                            Amount      Percent          Amount       Percent
                       ---------------------------------------------------------

Rollins 401(k) Plan     $117,707,629      92.5%       $ 95,322,365      92.3%
LOR 401(k) Plan            9,528,091       7.5           7,931,131       7.7
                       ---------------------------------------------------------
                        $127,235,720     100.0%       $103,253,496     100.0%
                       =========================================================

Master Trust income (loss)  allocated to the  participating  plans for the years
ended December 31, 2003 and 2002 are as follows:

                                                         December 31
                                                  2003                 2002
                                            ------------------------------------

Interest income                              $  1,846,960        $   2,083,036
Dividends                                         765,783              481,651
Net appreciation (depreciation) in fair
  value of mutual funds                        11,242,184          (11,605,321)
Net appreciation in fair value of
  Rollins, Inc. common stock                    7,215,061            4,748,903
                                            ------------------------------------
Net investment income (loss)                 $ 21,069,988        $  (4,291,731)
                                            ====================================

4. Income Tax Status

The Plan has received a determination  letter from the Internal  Revenue Service
dated March 15, 2002, stating that the Plan is qualified under Section 401(a) of
the Internal  Revenue Code (the "Code")  and,  therefore,  the related  trust is
exempt from taxation.  Subsequent to this issuance of the determination  letter,
the Plan was  amended.  Once  qualified,  the Plan is  required  to  operate  in
conformity with the Code to maintain its  qualification.  The Plan Administrator
believes  the  Plan  is  being  operated  in  compliance   with  the  applicable
requirements of the Code and, therefore,  believes that the Plan, as amended, is
qualified and the related trust is tax exempt.

                                                                               9

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)



5. Nonparticipant-Directed Investments

The employer matching contribution is invested in the Rollins, Inc. Common Stock
Fund and may not be transferred by the participants. The portion of the Rollins,
Inc.  Common  Stock Fund that is  nonparticipant-directed  was  $23,084,866  and
$17,429,126  at  December  31,  2003 and 2002,  respectively.  Net assets of the
Rollins,  Inc.  Common  Stock  Fund  (including  both  participant-directed  and
nonparticipant-directed amounts) are as follows:

                                                          December 31
                                                  2003                  2002
                                            ------------------------------------

  Rollins, Inc. common stock                 $ 29,720,404         $ 21,357,055
  Money market fund                             1,008,107              383,592
  Employer contribution receivable              2,149,661            2,158,914
  Accrued income                                      787                  503
                                            ------------------------------------
                                             $ 32,878,959         $ 23,900,064
                                            ====================================

Changes in net assets for the year ended December 31, 2003 are as follows:

                                                          December 31
                                                  2003                  2002
                                            ------------------------------------

  Employer contributions, net of
    forfeitures                              $  2,150,323         $  2,170,694
  Participant contributions                     1,170,964              852,977
  Investment income                             7,501,357            4,928,195
  Distributions to participants                (2,448,442)          (1,661,486)
  Interest on loans                                39,811               30,083
  Net transfers from (to) other funds             564,882             (206,781)
                                            ------------------------------------
   Net change                                $  8,978,895         $  6,113,682
                                            ====================================



                                                                              10

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)



6. Differences Between Financial Statements and Form 5500

The following is a  reconciliation  of net assets available for benefits per the
financial statements to the Form 5500:

                                                          December 31
                                                  2003                  2002
                                            ------------------------------------

Net assets available for benefits per the
  financial statements                       $125,239,371         $102,594,117
Amounts allocated to withdrawn participants       121,075                    -
                                            ------------------------------------
Net assets available for benefits per the
  Form 5500                                  $125,118,296         $102,594,117
                                            ====================================

The following is a  reconciliation  of  distributions  to  participants  per the
financial statements to the Form 5500:

                                                                  Year ended
                                                              December 31, 2003
                                                            --------------------
Distributions to participants per the financial statements       $10,866,439
Amounts allocated to withdrawn participants                          121,075
                                                            --------------------
Distributions to participants per the Form 5500                  $10,987,514
                                                            ====================

Amounts  allocated to withdrawn  participants  are recorded on the Form 5500 for
benefit  claims that have been  processed  and  approved  for  payment  prior to
year-end but not yet paid.


                                                                              11

                               Rollins 401(k) Plan

                    Notes to Financial Statements (continued)


7. Risks and Uncertainties

The Plan invests in various  investment  securities.  Investment  securities are
exposed to various risks such as interest rate,  market and credit risks. Due to
the level of risk associated with certain investment securities,  it is at least
reasonably  possible  that changes in the values of investment  securities  will
occur  in  the  near  term  and  that  such  changes  could  materially   affect
participants' account balances and the amounts reported in the statements of net
assets available for benefits.

                                                                              12



                               Rollins 401(k) Plan

                          EIN: 51-0068479 Plan No.: 001
                               Schedule H, Line 4i

                    Schedule of Assets (Held at End of Year)

                                December 31, 2003


                                                                                   
            (b) Identity of Issue,
                    Borrower,              (c) Description of                                  (e) Current
  (a)      Lessor, or Similar Party            Investment                       (d) Cost           Value
-------------------------------------------------------------------------------------------------------------

   *    Participant Loans         Interest rates ranging from 6.00% to
                                    11.50%                                        $ -           $5,437,132
                                                                               ------------------------------
                                  Total                                           $ -           $5,437,132
                                                                               ==============================


* Indicates a party-in-interest to the Plan.




                                                                              13

                                   SIGNATURES

The Plan.  Pursuant to the requirements of the Securities  Exchange Act of 1934,
the trustees (or other persons who  administer  the employee  benefit plan) have
duly caused this report to be signed on its behalf by the  undersigned  hereunto
duly authorized.


                               ROLLINS 401(k) Plan
                               (Registrant)




Date:  June 28, 2004         By:   /s/ Harry J. Cynkus
                                  ----------------------------------------------
                                    Harry J. Cynkus
                                    Plan Administrator










                                                                              14





                               INDEX TO EXHIBITS


Exhibit Number
---------------
(23.1) Consent of Ernst & Young LLP, independent auditors.














                                                                              15