Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
DEBOER BRYAN B
   2. Issuer Name and Ticker or Trading Symbol
LITHIA MOTORS INC [LAD] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
President & COO
(Last)
(First)
(Middle)
360 E. JACKSON ST.		 3. Date of Earliest Transaction (Month/Day/Year)
03/10/2006
(Street)

MEDFORD, OR 97501		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 03/14/2006   S   1,000 D $ 31.77 8,715 D  
Class A Common 03/14/2006   S   1,015 D $ 31.76 7,700 D  
Class A Common 03/14/2006   S   1,700 D $ 31.75 6,000 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) $ 27.58             02/09/2010 02/09/2011 Class A Common 16,002   16,002 D  
Stock Option (1999bj) (NQ) (right to buy) $ 16.5             01/01/2004 01/01/2009 Class A Common 4,000   4,000 D  
Stock Option (2000ab) (NQ) (right to buy) $ 16.75               (3) 01/06/2010 Class A Common 14,446   14,446 D  
Stock Option (2000bj) (NQ) (right to buy) $ 16.75             01/06/2005 01/06/2010 Class A Common 4,000   4,000 D  
Stock Option (2001) (NQ) (right to buy) $ 1             12/26/2005 12/26/2010 Class A Common 8,000   8,000 D  
Stock Option (2001nq) (right to buy) $ 19.24             12/26/2006 12/26/2011 Class A Common 8,000   8,000 D  
Stock Option (right to buy) $ 31.67 03/10/2006   A   18,000   03/10/2011 03/10/2012 Class A Common 18,000 $ 0 18,000 D  
Class B Common $ 0               (1)   (1) Class A Common 1,871   1,871 I By Custodian For Child
Class B Common $ 0               (1)   (1) Class A Common 66,348   66,348 I Interest owned by a LLC
Stock Option (2000c) (NQ) (right to buy) $ 16.75               (2) 01/06/2010 Class A Common 5,554   5,554 D  
Stock Option (2002nq) (right to buy) $ 15.13             12/26/2007 12/26/2012 Class A Common 8,000   8,000 D  
Stock Option (right to buy) $ 29.42             03/11/2009 03/11/2010 Class A Common 12,000   12,000 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
DEBOER BRYAN B
360 E. JACKSON ST.
MEDFORD, OR 97501		       President & COO  

Signatures

 By: Cliff E. Spencer, Attorney in Fact   03/14/2006
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Class B Common converts to Class A Common on a 1:1 ratio at holder's discretion.
(2) The options vest as to 50% of total grant on 3rd anniversary of grant date and remaining 50% on 4th anniversary date.
(3) The option vests as follows: 4,000 on 1/6/01; 4,000 on 1/6/02; 2,447 on 1/6/03; 2,029 on 1/6/04 and 1,970 on 1/6/05

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