FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0104 Expires: January 31, 2005 Estimated average burden hours per response... 0.5

(Print or Type Responses)

1. Name and Address of Reporting Person *   WPP Sparkle LTD 2. Date of Event Requiring Statement (Month/Day/Year) 07/16/2007 3. Issuer Name and Ticker or Trading Symbol LIVEWORLD INC [LVWD.PK] (Last) (First) (Middle) 27 FARM STREET,  4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director __X__ 10% Owner _____ Officer (give title below) _____ Other (specify below) 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) LONDON, X0 W1X 6RD 6. Individual or Joint/Group Filing(Check Applicable Line) ___ Form filed by One Reporting Person _X_ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock, $0.001 per share 4,625,666 I See Footnote (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
WPP Sparkle LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP Magic LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP Sparky LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP Group (UK) LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP LN LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP 2005 LTD 27 FARM STREET LONDON, X0 W1X 6RD	Â	  X	Â	Â
WPP GROUP PLC 27 FARM ST WIJ 5RJ LONDON ENGLANDÂ	Â	  X	Â	Â

Signatures

/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Paul Richardson - Group Finance Director		07/16/2007
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns an aggregate of 4,625,666 shares of common stock of the Issuer (the "Shares"), including 2,625,666 shares of common stock and 2,000,000 shares of common stock issuable upon the exercise of warrants. Each of the other reporting persons on this Form 3 is a direct or indirect parent of J. Walter Thompson U.S.A., Inc. and may therefore be deemed to beneficially own the Shares.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, See Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.