UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 3)*

                                  BLUEFLY, INC.
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                                (Name of Issuer)

                     Common Stock, $0.01 par value per share
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                         (Title of Class of Securities)

                                    096227103
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                                 (CUSIP Number)

                             Maverick Capital, Ltd.
                           Attention: General Counsel
                         300 Crescent Court, 18th Floor
                               Dallas, Texas 75201
                                 (214) 880-4000

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            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                  July 23, 2008
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             (Date of Event Which Requires Filing of this Amendment)


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of ss. 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box [ ].

Note: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7 for other parties
to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                         (Continued on following pages)





                                  SCHEDULE 13D

--------------------                                       ---------------------
CUSIP No.  096227103                                       Page 2 of 8 Pages
--------------------                                       ---------------------

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    1         NAME OF REPORTING PERSONS
              Maverick Capital, Ltd.

              I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

              75-2482446
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    2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See
              Instructions)

              (a) [   ]
              (b) [ x ]
--------------------------------------------------------------------------------
    3         SEC USE ONLY


--------------------------------------------------------------------------------
    4         SOURCE OF FUNDS (See Instructions)

              OO
--------------------------------------------------------------------------------
    5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
              PURSUANT TO ITEMS 2(d) or 2(e)                              [  ]

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    6         CITIZENSHIP OR PLACE OF ORGANIZATION

              Texas
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                      |   7   |  SOLE VOTING POWER
                      |       |
                      |       |  3,368,372*
                      ----------------------------------------------------------
  NUMBER OF           |   8   |  SHARED VOTING POWER
    SHARES            |       |
 BENEFICIALLY         |       |  0
   OWNED BY           ----------------------------------------------------------
    EACH              |   9   |  SOLE DISPOSITIVE POWER
  REPORTING           |       |
    PERSON            |       |  3,368,372*
     WITH             ----------------------------------------------------------
                      |  10   |  SHARED DISPOSITIVE POWER
                      |       |
                      |       |  0
--------------------------------------------------------------------------------
    11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              3,368,372*
--------------------------------------------------------------------------------
    12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES (See Instructions)                                   [  ]


--------------------------------------------------------------------------------
    13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

              24.8%
--------------------------------------------------------------------------------
    14        TYPE OF REPORTING PERSON (See Instructions)

              IA
--------------------------------------------------------------------------------
*Includes notes convertible to up to 309,946 shares of Common Stock, par value
$0.01 per share.





--------------------                                       ---------------------
CUSIP No.  096227103                                       Page 3 of 8 Pages
--------------------                                       ---------------------

--------------------------------------------------------------------------------
    1         NAME OF REPORTING PERSONS

              Maverick Capital Management, LLC

              I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

              75-2686461
--------------------------------------------------------------------------------
    2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See
              Instructions)

              (a) [   ]
              (b) [ x ]
--------------------------------------------------------------------------------
    3         SEC USE ONLY


--------------------------------------------------------------------------------
    4         SOURCE OF FUNDS (See Instructions)

              OO
--------------------------------------------------------------------------------
    5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
              PURSUANT TO ITEMS 2(d) or 2(e)                              [  ]

--------------------------------------------------------------------------------
    6         CITIZENSHIP OR PLACE OF ORGANIZATION

              Texas
--------------------------------------------------------------------------------
                      |   7   |  SOLE VOTING POWER
                      |       |
                      |       |  3,368,372*
                      ----------------------------------------------------------
  NUMBER OF           |   8   |  SHARED VOTING POWER
    SHARES            |       |
 BENEFICIALLY         |       |  0
   OWNED BY           ----------------------------------------------------------
    EACH              |   9   |  SOLE DISPOSITIVE POWER
  REPORTING           |       |
    PERSON            |       |  3,368,372*
     WITH             ----------------------------------------------------------
                      |  10   |  SHARED DISPOSITIVE POWER
                      |       |
                      |       |  0
--------------------------------------------------------------------------------
    11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              3,368,372*
--------------------------------------------------------------------------------
    12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES (See Instructions)                                   [  ]


--------------------------------------------------------------------------------
    13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

              24.8%
--------------------------------------------------------------------------------
    14        TYPE OF REPORTING PERSON (See Instructions)

              HC
--------------------------------------------------------------------------------
*Includes notes convertible to up to 309,946 shares of Common Stock, par value
$0.01 per share.





--------------------                                       ---------------------
CUSIP No.  096227103                                       Page 4 of 8 Pages
--------------------                                       ---------------------

--------------------------------------------------------------------------------
    1         NAME OF REPORTING PERSONS

              Lee S. Ainslie III

              I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

--------------------------------------------------------------------------------
    2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See
              Instructions)

              (a) [   ]
              (b) [ x ]
--------------------------------------------------------------------------------
    3         SEC USE ONLY


--------------------------------------------------------------------------------
    4         SOURCE OF FUNDS (See Instructions)

              OO
--------------------------------------------------------------------------------
    5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
              PURSUANT TO ITEMS 2(d) or 2(e)                              [  ]

--------------------------------------------------------------------------------
    6         CITIZENSHIP OR PLACE OF ORGANIZATION

              United States
--------------------------------------------------------------------------------
                      |   7   |  SOLE VOTING POWER
                      |       |
                      |       |  3,368,372*
                      ----------------------------------------------------------
  NUMBER OF           |   8   |  SHARED VOTING POWER
    SHARES            |       |
 BENEFICIALLY         |       |  0
   OWNED BY           ----------------------------------------------------------
    EACH              |   9   |  SOLE DISPOSITIVE POWER
  REPORTING           |       |
    PERSON            |       |  3,368,372*
     WITH             ----------------------------------------------------------
                      |  10   |  SHARED DISPOSITIVE POWER
                      |       |
                      |       |  0
--------------------------------------------------------------------------------
    11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              3,368,372*
--------------------------------------------------------------------------------
    12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES (See Instructions)                                   [  ]


--------------------------------------------------------------------------------
    13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

              24.8%
--------------------------------------------------------------------------------
    14        TYPE OF REPORTING PERSON (See Instructions)

              IN
--------------------------------------------------------------------------------
*Includes notes convertible to up to 309,946 shares of Common Stock, par value
$0.01 per share.





CUSIP No.  096227103                                       Page 5 of 8 Pages


Item 1.       Security and Issuer.


                    This Amendment No. 3 amends the Amendment No. 2 filed on
April 8, 2008, which amends the Amendment No. 1 filed on March 28, 2008, which
amended the Schedule 13D filed on June 15, 2006 (this "Amendment") and relates
to the Common Stock, par value $0.01 per share (the "Shares"), of Bluefly, Inc.
(the "Issuer"), a Delaware corporation with its principal executive offices
located at 42 West 39th Street, 9th Floor, New York, New York 10018.


Item 2.       Identity and Background.

                    (a) This Amendment is being filed on behalf of each of the
following persons (collectively, the "Reporting Persons"):

                           (i)     Maverick Capital, Ltd.("Maverick Capital"),
                                   a limited partnership organized under the
                                   laws of Texas;
                           (ii)    Maverick Capital Management, LLC
                                   ("Maverick"), a limited liability company
                                   organized under the laws of Texas; and
                           (iii)   Lee S. Ainslie III ("Mr. Ainslie"), a
                                   natural person.

                  (b) - (c)  The Reporting Persons

                    Maverick Capital is a registered investment adviser under
the Investment Advisers Act of 1940, as amended, that acts as investment manager
of portfolio funds which hold Shares of the Issuer, as more particularly
described in Item 6 below. Maverick Capital has its principal offices at 300
Crescent Court, 18th Floor, Dallas, Texas 75201.

                    Maverick's principal business purpose is to serve as general
partner of Maverick Capital. Maverick has its principal offices at 300 Crescent
Court, 18th Floor, Dallas, Texas 75201.

                    Mr. Ainslie is the manager of Maverick who is granted sole
investment discretion pursuant to Maverick's limited liability company
regulations. Mr. Ainslie has his principal office at 767 Fifth Avenue, 11th
Floor, New York, New York 10153.

                    (d) - (e) During the past five years, to the best of the
Reporting Persons' knowledge, none of the Reporting Persons have been (i)
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors) or (ii) a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result of such proceeding
was or is subject to a judgment, decree or final order enjoining future
violations of, or prohibiting or mandating activities subject to, federal or
state securities laws on finding any violation with respect to such laws.

                    (f) Mr. Ainslie is a citizen of the United States.





CUSIP No.  096227103                                       Page 6 of 8 Pages


Item 3.      Source and Amount of Funds or Other Considerations.

                    Each of the Portfolio Funds will use its own working capital
to fund its portion of the purchase price for Shares acquired pursuant to the
Notes (as defined below).


Item 4.       Purpose of Transaction.

                    The Notes (as defined below) acquired by the Reporting
Persons have been acquired for the purpose of making an investment in the Issuer
and not with the present intention of acquiring control of the Issuer's
business.

The Reporting Persons reserve the right to acquire, or cause to be acquired,
additional securities of the Issuer, to dispose of, or cause to be disposed,
such securities at any time or to formulate other purposes, plans or proposals
regarding the Issuer or any of its securities, to the extent deemed advisable in
light of general investment and trading policies of the Reporting Persons,
market conditions or other factors.

Item 5.       Interest in Securities of the Issuer.

(a) - (b) According to the Issuer's Quarterly Report on Form 10-Q filed with the
Securities and Exchange Commission on May 7, 2008, the number of shares
outstanding was 13,276,998 as of May 1, 2008. The Reporting Persons may be
deemed directly or indirectly, including by reason of their mutual affiliation,
to be the beneficial owners of 3,368,372 Shares. Such Shares constitute
approximately 24.8% of the issued and outstanding Shares.

Maverick is the general partner of Maverick Capital, and pursuant to the terms
of Maverick's limited liability company regulations, Mr. Ainslie was appointed
as manager of Maverick with sole investment discretion. As a result, Mr.
Ainslie, directly and indirectly through Maverick Capital and Maverick, has the
sole power to direct the vote and to direct the disposition of the 3,368,372
Shares.

                    (c) Except as disclosed in Item 3, none of the Reporting
Persons has effected any transaction in the Shares during the past sixty days.

                    (d) To the best knowledge of the Reporting Persons, no other
person has the right to receive or the power to direct the receipt of dividends
from, or the proceeds from the sale of, the Shares beneficially owned by the
Reporting Persons.

                    (e) Not applicable.

Item 6.       Contracts, Arrangements, Understandings or Relationships with
Respect to Securities of the Issuer.

                    On March 26, 2008, Maverick Capital, pursuant to the
respective investment management agreements with Maverick Fund USA, Ltd. ("Fund
USA"), Maverick Fund, L.D.C. ("Fund LDC") and Maverick Fund II, Ltd. ("Fund II"
and together with Fund USA and Fund LDC, the "Portfolio Funds"), and on behalf
of the Portfolio Funds entered into a Standby Commitment Agreement in relation
to three million dollars ($3,000,000) of debt financing (the "Commitment
Amount"), by and among the Issuer, the Portfolio Funds and certain other
investors (the "Commitment Agreement", a copy of which is incorporated by
reference as Exhibit F and is incorporated herein by reference in response to
this Item 6).

On July 23, 2008, the Issuer borrowed the full Commitment Amount pursuant to the
Note Purchase Agreement dated July 23, 2008 (the "Note Purchase Agreement", a
copy of which is incorporated by reference as Exhibit B and is incorporated
herein by reference in response to this Item 6), pursuant to which the Portfolio
Funds acquired Convertible Promissory Notes (the "Notes", copies of which are
incorporated by reference as Exhibits C, D and E and are incorporated herein by
reference in response to this Item 6) granting to the Portfolio Funds the right
to convert the Notes into (i) a number of Shares equal to the quotient obtained
by dividing the aggregate amount of the principal amount of such Notes to be
converted by $3.65 or (ii) equity securities sold by the Issuer in subsequent
rounds of financing for cash at a conversion price based on the lowest price per
share paid by any investor in such subsequent round of financing.

Item 7.       Materials to be Filed as Exhibits.

                    The information set forth in the Exhibit Index is
incorporated herein by reference.





CUSIP No.  096227103                                       Page 7 of 8 Pages


                                   SIGNATURES

                    After reasonable inquiry and to the best of my knowledge and
belief, the undersigned certifies that the information set forth in this
Amendment is true, complete and correct.

Dated:  July 25, 2008

                                     MAVERICK CAPITAL, LTD.

                                     By: Maverick Capital Management, LLC,
                                     its General Partner

                                     By: Lee S. Ainslie III, Manager

                                     By:      /s/ John T. McCafferty
                                              -----------------------------
                                              John T. McCafferty
                                              Under Power of Attorney dated
                                              February 13, 2003

                                     MAVERICK CAPITAL MANAGEMENT, LLC

                                     By: Lee S. Ainslie III, Manager

                                     By:      /s/ John T. McCafferty
                                              -----------------------------
                                              John T. McCafferty
                                              Under Power of Attorney dated
                                              February 13, 2003

                                     LEE S. AINSLIE III

                                     By:      /s/ John T. McCafferty
                                              -----------------------------
                                              John T. McCafferty
                                              Under Power of Attorney dated
                                              February 13, 2003








CUSIP No.  096227103                                       Page 8 of 8 Pages


                                  EXHIBIT INDEX
                                  -------------

A.      Power of Attorney, dated as of February 13, 2003, granted by Mr. Ainslie
in favor of John T. McCafferty.(1)

B.      Note Purchase Agreement, dated as of July 23, 2008, entered into by and
among Bluefly, Inc., Quantum Industrial Partners LDC, SFM Domestic Investments
LLC, Maverick Fund USA, Ltd., Maverick Fund, L.D.C., and Maverick Fund II, Ltd.

C.      Convertible Promissory Note, dated July 23, 2008, issued to Maverick
Fund USA, Ltd.

D.      Convertible Promissory Note, dated July 23, 2008, issued to Maverick
Fund, L.D.C.

E.      Convertible Promissory Note, dated July 23, 2008, issued to Maverick
Fund II, Ltd.

F.      Standby Commitment Agreement, dated as of March 26, 2008, by and among
Bluefly, Inc., Quantum Industrial Partners LDC, SFM Domestic Investments LLC,
Maverick Fund USA, Ltd., Maverick Fund, L.D.C., and Maverick Fund II, Ltd.(2)

-------------------------------------------------------------------------------

(1) Incorporated by reference to Maverick Capital's Schedule 13G filed with SEC
on February 14, 2003.

(2) Incorporated by reference to Maverick Capital's Schedule 13D/A filed with
the SEC on March 28, 2008.