Rise in Awareness for Cervical Illness Are Amongst the Major Factor Projected to Impel Growth of Cervical Pillows Market
Hyderabad, India - July 24, 2021 /MarketersMedia/ —
Cervical Pillows Market size was valued at $1,037 million in 2020, and is anticipated to grow at a CAGR of 5.2% during the forecast period 2021-2026. The cervical pillows industry growth rate is attributed to the rising demand regarding various cervical pillows owing to rise in awareness for cervical illness and is anticipated bringing new opportunities. Cervical pillows aim to provide support to sleep apnoea, acid refluxes, etc. hence, can use cervical pillows alongside other therapeutic approaches to help relieve neck pain. A proper fitting cervical pillow helps to maintain the normal cervical curve while sleeping on back, allowing muscles and ligaments to relax and regain their normal length. This specialized pillow can also aid side sleepers by preventing unnatural bending in the neck. Also it offers support where the traditional pillow will not as these traditional pillows not always support the back of the neck and the head. Actually, the major benefit to sleeping with a cervical pillow is that it actually helps improve posture while sleep disorders like sleep apnoea. Furthermore, they also help by relieving and supporting tense muscles in the neck and shoulders thereby, increasing blood flow to the head.
Cervical Pillows Market Segment Analysis - By Material Type
In 2020, on the basis of material type, standard segment accounted for the largest segmental revenue of the cervical pillows market. The standard held the largest market on account of the fact that this material type has a greater acceptability and wider market penetration than the other types. Also, the segment is to hold its dominance through the forecast period 2021-2026 as these standard pillows undergoes improvements in the material and the material quality as well as fabrication at regular intervals.
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Cervical Pillows Market Segment Analysis - By Distribution Channel
On the other hand, e-commerce segment is projected to dominate over the forecast period 2021-2026 with a CAGR of 5.50%. The e-commerce segment is to witness a healthy growth owing to increase in ease of use of retail e-commerce websites, rapid advancement observed in internet penetration, and growth in popularity of e-commerce shopping portals over the last decade. Moreover, the availability of a wide range of products be it for gastroesophageal reflux related or sleep related disorders and the presence of required support and information through expert customer service personnel coupled with the adoption of retail strategies, such as pricing and wide assortments by retailers is anticipated to positively impact the growth of this segmental market during the forecast period 2021-2026.
Cervical Pillows Market Segment Analysis - By Geography
North America is the major region dominating the cervical pillows market with a market share of 35.69% in the year 2020. This can be attributed to the fact that the presence of well-established infrastructure, key market players as well the constantly investing into research and development activities. Furthermore, rising prevalence of cervical disorders coupled with increasing demand of technologically advanced products as well as its adoption favor the U.S. cervical pillows market growth, which further fuels the regional market.
Cervical Pillows Market Drivers
Rapid Increase In Demand For Cervical Pillow
The cervical pillows market is poised to receive upswing owing to the rapid increase in demand for cervical pillow owing to an increasing prevalence of symptoms for neck muscle, joint strains, sprains, sleep apnoea that has resulted in all major pharmaceutical companies focusing on the R&D of therapeutic antibodies. Hence, there is a rising use of cervical pillows and is to propel the market growth over the forecast period 2021-2026.
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Cervical Pillows Market Challenges
High Cost Of Cervical Pillows
One of the major factors lowering the cervical pillows in many countries around the world is owing to high cost of cervical pillows that are obstructing market development during the forecast period 2021-2026.
Cervical Pillows Market Landscape
Cervical pillows market top 10 companies are Core Product International Inc. Chiroflow Inc., Sleep Innovations Inc., Malouf Inc., DC Labs, My Pillow Inc., Mediflow Inc., Arc4life Inc. , Coop Home Goods and others.
Acquisitions/Product Launches
In March 2021, Sleepsia launched an innovative cervical pillow that relieves neck pain and stiffness. This new and innovative cervical pillow that provides additional structural support for the head and neck region and it’s butterfly design ensures proper head and neck alignment with the spine.
In March 2020, Bedsure launched its brand new Memory Foam Contour Pillow. The pillow provides unmatched support to the head and neck at a comfortable temperature all year round.
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Source: MarketersMedia
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