A Brooklyn-based visionary company, DEMENTED PENGUINS, has launched a new series of snow globes on Kickstarter. Featuring scenes designed to evoke a visceral response by the viewer, the collection of snow globes is at once daring, surreal, and a little dark.
“Who doesn’t love a snow globe?” asked Rex Kelly, DEMENTED PENGUINS’ founder. “They’re most often associated with holidays, travel, and happy times. We wanted to turn that onto its head and make it a little punk rock. Instead of reindeer in the snow with Santa, we have a vengeful deer in the snow with a weapon.”
Kelly came up with the idea for DEMENTED PENGUINS during the COVID lockdown. He wanted to create something that would be unexpected and most importantly, shocking. “Our designs are for people who like things out of the ordinary, and who wouldn’t normally collect snow globes,” Kelly said. “Our globes are modern pieces of art which can be proudly displayed, with the added thrill of watching others’ reactions once they realize what they’re looking at.”
For its debut collection, DEMENTED PENGUINS has released three designs:
- Bambi’s Revenge tells the story of a deer avenging the death of his mother
- Pig Roast imagines what would happen if pigs hosted a BBQ
- Horsing Around is inspired by the horse-drawn carriage controversy in NYC
“Our first series envisions a world where animals have turned the tables on humans,” explains Kelly. “So, we have a deer pointing a rifle at a hunter, pigs carrying a human hog-tied to a pole, and a horse riding in a hansom cab. They’re meant to be provocative, but also a little silly. There’s a fine line between dark humor and horror/macabre, and I think we nailed it.”
Initial production was scheduled to begin in April 2022, but at the last minute, Kelly decided to switch gears and instead launch on Kickstarter. “Shifting to Kickstarter allows for more effective risk management, while at the same time offers greater exposure to bring our product to the market,” said Kelly. “It’s a great way to gauge public perception, generate interest, and obtain feedback before going into production. If our first campaign is a success, then we can release more designs sooner; if it isn’t, then we go back to the drawing board and figure out how to make it better.”
Backers will be rewarded with an exclusive Kickstarter discount on Demented Penguins snow globes.
To show your support for the campaign, please visit Kickstarter
Company Name: DEMENTED PENGUINS
State: New York
Country: United States