The company sells and manufactures high-quality garments especially for South Asians in the United States and other Western countries.
Having an entrepreneurial mindset, (now) 17-year-old, Priscena Abraham, established Desify at the age of 16. Desify is an online clothing brand catered for all South Asians. Noticing the lack of representative south Asian casual clothing, Priscena- from Michigan, United States- decided to bring something to the table herself.
With zeal and hard work, Priscena focused on providing South Asians with an online store where they could purchase high-quality clothing items representative of South Asian culture. Finally, she was able to open in her business on January 7th, 2022. Her online business (Desify) allows South Asians around the world to showcase their roots by wearing items associated with India, Pakistan, and Bangladesh. These items come in the form of hoodies, sweatshirts, t-shirts, bags, and accessories.
Along with numerous other items, some of Desify’s items that are fan favorites are the Karachi Sweatshirt, India Hoodie, and Pakistan Hoodie. Desify ships to people from all parts of the world (though shipping rates may differ). Priscena has already worked with a few Instagram and Tiktok influencers who have great things to say about her products.
Desify’s products are manufactured using high-quality materials that are soft, sweat-absorbent, light-weighted, and breathable, making the garment comfortable to wear at all times. Moreover, the company sells all clothing items as unisex. The clothing sizes are inclusive, and each product comes in a range of vibrant and contemporary colors/styles. Additionally, the company has set different yet affordable price ranges for all products so that majority of individuals can afford to purchase them. Since customers are the utmost priority for the company, Desify strives stay consistent with the product quality and customer satisfaction.
Aside from this, the company also provides the opportunity to its customers to email desifyco@gmail.com for customized products without charging any additional amount for it (since prices for customized items are consistent with those of similar items on the existing catalog).
Priscena has always claimed to have a passion for different sects of business throughout high school and took a prominent role in her school’s business-related club because of that: DECA. Currently, she is going to start completing her senior year, but she plans to study business in college to help her continue to develop Desify, and even start new business ventures in years to come.
“I founded Desify with the goal of providing my fellow Asians with everyday casual clothes that we can wear to showcase our roots. I hope you enjoy our products and don’t forget to spread the word of our brand throughout the community,” quotes Priscena Abraham.
Open to innovative ideas and inspiration, Priscena Abraham, encourages customers to offer suggestions for new products and send their photos wearing Desify products (which she may feature on her businesses’ social media accounts!).
This new clothing brand is a step forward in South Asian representation and every South Asian should check out this shop to show off their pride!
Follow this brand on its social medias: Instagram, and TikTok for updates regarding new items and special discounts:
Tiktok: @desifyclothing
Instagram: @desifyclothing
To check out the website and place an order, head to desifyclothing.com
Media Contact
Company Name: Desify
Contact Person: Priscena Sally Abraham
Email: Send Email
Phone: (248)-264-3796
Country: United States
Website: https://desifyclothing.com/
