French company Azario has announced that it will launch its Azario modern safety razor in English-speaking markets.
The idea for Azario came after co-founder Emile discovered a 50-year-old razor amongst his grandfather’s old possessions. Curious to learn more, he asked his grandfather how it worked and realized that these ingenious razors had faded into obscurity thanks to cheaper, more disposable alternatives. After sharing his discovery with best friend Alain, both concluded that the disposable cartridge razors of today are not only harmful to the environment but also less effective as a shaving implement. In response, the pair set out to develop a modern version of the safety razor that was durable, efficient, elegant, and able to meet the needs of various types of beards.
Using a single blade, the Azario safety razor cuts at the surface of the skin and prevents irritation that results from ingrown hairs. It also features a blade adjustment ring with 8 settings for various degrees of beard growth and a butterfly opening to make cleaning easier. With consumers spending between 50 and 80€ on disposable razors and replaceable heads each year, the Azario razor is intended to be a product men cherish for life. To that end, the blades are the only component that should ever require replacing and the company will never force its customers to use a specific brand.
The durability of the Azario razor also means it is kinder to the environment. It will not contribute to the more than 2 million disposable razors that are thrown out daily in the U.S. with plastic and metal components that are difficult to recycle. The blades themselves are also longer lasting, with fewer passes over the same patch of skin required compared to disposable razors.
Azario’s safety razor is a modern rendition of a timeless product that was developed over a century ago in 1880. The razor still retains the sturdy metal frame of yesteryear while incorporating a more contemporary opening system and design. It’s the sort of razor that enhances the shaving experience and makes a statement about the man who uses it. More information can be found at https://azario.co/.
About Azario
Azario is a modern safety razor brand that saves men money, protects the planet, and enhances the shaving experience.
Media Contact
Company Name: Azario
Contact Person: Alain and Emile (co-founders)
Email: Send Email
Country: France
Website: https://www.azario.co/
