Direct-to-consumer (DTC) brand NUDE Mints is making its retail debut at Urban Outfitters locations across the nation. The company offers the world’s first 2-in-1 functional breath and gut mint. NUDE Mints, launched in August 2020, uses proprietary patented capsule technology allowing multiple levels of activation within the mint. Ordinary mints offer the illusion of fresh breath by targeting only the mouth, but NUDE Mints also goes for the gut.
“The source of bad breath isn’t just in your mouth,” NUDE Mints Co-Founder Sean Davis said. “It also stems from your gut.”
The revolutionary mints are keto-friendly, gluten and sugar-free with zero calories, while giving you instant fresh breath that lasts up to 3 hours.
Innovating the industry
NUDE Mints plans to revamp a tired but essential category with this innovative compact product that provides both convenience and function.
While food and drink offerings evolve consistently, mints and gum haven’t changed much over the years—until now. Davis seeks to bring innovation and progress to an industry that hasn’t seen many transformations over the last several decades.
NUDE Mints has an innovative new product to shake up the industry. The partnership with Urban Outfitters is the first step for NUDE Mints to be increasingly accessible to everyone.
Getting NUDE nationwide
“Urban Outfitters is a multinational lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. The September, NUDE Mints will be available in all 200+ of Urban Outfitters’ physical retail locations nationwide,” Davis said. “We want NUDE Mints to be the next generation of mints and a lifestyle essential that should be blended and incorporated into everyday life, and our partnership with Urban Outfitters aims to do just that.”
Creating a NUDE community
NUDE Mints maintains an active online presence on Facebook, TikTok, and Instagram. Customers are welcome to contact them to learn more about the next generation of mints and become part of the NUDE community.
“The fidget-like nature of the container promotes mental wellness while providing a convenient way to share and use the product,” Davis said. “We place great importance on gut health and mental wellness. Join us as we revamp this category by having a handy NUDE Mints pack in your pocket.”