IF... THEN WELL is a men's premium T-shirt manufacturer that uses Peruvian Pima cotton to provide the highest quality products despite COVID lockdowns, supply chain disruptions, and inflationary pressures.
The company IF... THEN WELL'S primary focus is to produce the “Perfect T” made from Peruvian Pima cotton. The shirts ensure comfort and confidence. The shirts are made in factories that meet internationally recognized standards.
Find T-shirts that match any style at https://ifthenwell.com
Due to COVID and Global Inflation, the company faced significant challenges at the beginning of its manufacturing journey. The company's initial strategy was to have a permanent set of versatile core colors available at all times and a series of limited-edition seasonal colors that would be released regularly. Peru went into lockdown two months after its launch, so the initial spring collection had to be delayed.
Even after the authorities lifted the restrictions on Covid, a new problem emerged: the price of raw materials skyrocketed, and the business refused to compromise on quality by selecting cheaper alternatives. The company insisted on maintaining its high standard for all future collections.
Co-founder and CEO Aldo Savignano stated, "Our goal from day one was always to produce the highest quality t-shirt possible. Premium quality would inevitably come at a cost; however, our aspiration was to remain affordable to most by operating leanly and selling directly to customers without any middlemen."
The company experimented with various new suppliers who promised excellent quality while not requiring the company to adjust its prices. The consignment had to be denied when the orders did not meet stringent quality standards on stitching, fabric feel, and color. The issue caused the company to delay production further, missing another seasonal collection window.
Once the prices of raw materials began to stabilize, the company found a way to manage the cost differences. The base price of a single T-shirt remained the same, with only a slight increase in the flat shipping rate. The brand also maintained the price on its most popular 3-pack men's t-shirt bundle. While the delays were unfortunate, the IF… THEN WELL leadership team is proud to have not compromised on the quality standards that it believes define its product. In the team’s view, once those standards become negotiable, the company might as well call it quits.
On October 27th, IF… THEN WELL will release the first-ever new addition to its core color collection, “Light Gray,” and a limited-edition seasonal color, “Purple.” In staying true to its singular focus on quality versus what it perceives as marketing gimmicks, the company continues to name its colors as one would commonly describe them as opposed to using fanciful terms which are common in the clothing industry.
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About IF… THEN WELL
The company began operating in January 2020 with four core and three seasonal colors. The company had to delay plans due to the pandemic, subsequent supply chain, and inflationary challenges. Having persevered through this period, the company now provides premium quality Peruvian Pima cotton T-Shirts tailored to look as good dressed down with shorts or dressed up with a blazer. The brand’s primary focus is on quality and versatility; that is also why they limit themselves to one product, the classic men’s T-Shirt.