ABAL FashionArt makes concrete a combination of fashion and art, between a creative economist and an emerging painter: Debora Cuccaro and Alessandro Abruscato, a couple in life and at work, have created a brand that fuses Alessandro’s art, ABAL, with tailored clothing designed by Debora. Says Debora Cuccaro, “Looking at Alessandro’s works, I was struck by a great communicative power; so I thought of bringing art also outside the canvas, into people’s everyday life, and in a new way, by wearing it, and the ABAL FashionArt line was born.” Alessandro Abruscato was inspired by the lull in business due to the pandemic to unexpectedly discover himself as a painter. His paintings, full of bright colors and deep inner meanings, were an inspiration to his partner. In order to devote herself to the creation of the fashion line and the new brand she co-founded with Alessandro, Debora left her job as a consultant in the economic branch and gave space to the more artistic part of her soul. The fashion line, which started with some summer kimonos, was enriched by offering velvet garments such as skirts, dresses and jackets in the autumn-winter collection, models designed by Debora with prints and patterns taken from Alessandro’s paintings.
The first works to be used were “Italia” and “Andromeda,” two intense female faces for which Debora carefully chose fabrics and patterns, scanning the most important fashion fairs. “The picture is reinterpreted with the help of graphic techniques so that, once printed on the fabrics, it merges and becomes one with the garment,” Cuccaro says. “Our philosophy is based on the concept of ‘Slow fashion,’ which for us is embodied in producing the quantities required by the market so as to avoid waste, and in choosing to collaborate with small tailoring workshops that specialize in high-quality garments. “In a frenetic and consumerist society where the ‘now’ seems to be the essential, we want to give the right value to time and recover rhythms, in harmony with the deep essence of man and woman,” she concludes.
For this reason, Debora and Alessandro collaborate with small tailoring workshops. Debora continues, “We want our garments to be a work that carries with it the quality and also all the passion of the people who worked to make it. The same people work on the same garment from the beginning of the production process to the finished garment.” It is an attitude that goes beyond the mere production of clothing. Alessandro and Debora explain it this way, “We wish to accompany people in their daily moments and stages of life with our garments. Whoever buys an ABAL FashionArt garment makes ajourney and writes a story with us, contributes to bringing art to the world in an innovative and unconventional way, and wants to be a protagonist with us of a change in style and mentality.”In the meantime, the couple moved to Spain, to Malaga, a city that greatly inspired both of them and in which they initiated professional collaborations in the fashion industry.
Among the goals to be realized in the immediate future are fashion shows, opening to the world of e-commerce and contacts with fashion schools; among those in the more medium term is the creation of an ABAL FashionArt line for men.
Company Name: The Art Insider News
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Country: United Kingdom