Varicent Named a Workday Innovation Partner

Also, Varicent announces Workday Certified Integration for Deeper Technical Alignment

Varicent, a leader in Sales Performance Management solutions (SPM) today announced it has been named a Workday Innovation Partner with a certified integration. This partnership will help enable deeper technical integration and unlock new value for over 150 joint customers.

As organizations prioritize profitable growth, many are held back by fragmented decision- making across finance, HR, and sales. When headcount plans, incentive strategies, and revenue targets are built in isolation, it may create misalignment that slows execution and increases risk. This expanded partnership will help bring Varicent’s data-rich sales planning and performance tools into Workday— better enabling joint customers to build smarter workforce plans, link compensation to financial outcomes, and course-correct in real time. The anticipated result: faster decisions, better-aligned teams, and greater control over the levers of profitability.

Through this partnership, Varicent and Workday customers aim to:

• Get a deeper understanding of the key levers that drive profitability and gain more control over them by linking sales incentives, workforce planning, and financial outcomes.
• Improve revenue planning and efficiency by leveraging AI-driven insights to more quickly adapt to changing business conditions.
• Reduce risk and integration costs by mobilizing an advanced solution in their existing Workday ecosystem.
• Develop more effective workforce strategies by understanding how each salesperson’s skills impact revenue performance.

"Profitable growth starts with alignment, across people, performance, and planning," said Jason Loh, Chief Growth Officer, Varicent. "Finance, HR and Commercial leaders shape these strategies every day, but rarely with a shared lens. Our partnership with Workday changes that – empowering organizations to move with greater clarity, agility, and impact.”

Workday Financial Management, Workday Human Capital Management (HCM), and Workday Adaptive Planning support a full range of financial and people-based processes that provide real-time operational visibility along with the speed and agility to plan for and adapt to business growth and change.

“This collaboration underscores Workday's goal to empower our customers with innovative solutions that help drive performance and accelerate growth,” said Matthew Brandt, senior vice president, global partners, Workday. “With Varicent's sales performance management technology integrated with Workday HCM, Workday Financial Management, and Workday Planning, we look forward to helping organizations optimize critical go-to-market motions."

For more information about the Varicent and Workday integration, visit Varicent’s listing on Workday Marketplace, which provides easy access to solutions built by Workday and its partners.

About Varicent^TM

Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to- market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent’s solutions to set smart goals and territories that maximize revenue potential, use AI- driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals. To learn more, visit www.varicent.com. Varicent, Varicent and design, and Symon are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250416983395/en/

Finance, HR and Commercial leaders shape these strategies every day, but rarely with a shared lens. Our partnership with Workday changes that – empowering organizations to move with greater clarity, agility, and impact.