The Durham Region company connects owners directly with buyers while helping them find professional support for the steps around a private sale.
-- For homeowners considering a move, the price of the next property is only part of the financial picture. The cost of selling their existing home can also affect how much money they have available for what comes next.
HouseUp Inc. is offering Canadians another option: a real estate marketplace where homeowners can market their properties, connect directly with prospective buyers and choose the professional services they need along the way.
The company announced its platform and app on October 28, 2026. Its focus is on giving owners greater control over a significant financial transaction and an opportunity to retain more of the equity they have built.
For founder, President and CEO Marc Wilson, the idea began with personal experience.
“I ran into this problem personally, so I invested significant time and expertise to develop a platform to help people save home equity,” Wilson said in the company’s announcement.
A different route through the selling process
HouseUp’s approach puts the homeowner at the centre of the sale. Owners create their listings, set their asking prices and communicate with interested buyers. They can manage enquiries and showing requests directly through the platform.
The potential financial benefit comes from avoiding a listing agent’s commission when an owner handles that role themselves. The amount retained depends on the property’s sale price, the fees that would otherwise have applied and the services the owner chooses to purchase. HouseUp does not take a commission on the sale.
The distinction matters: a private sale still involves work, decisions and transaction costs. Legal services, inspections, financing and other professional assistance may be needed. HouseUp is a marketplace, rather than a real estate brokerage or law firm.
The platform is currently offering free listings for its first 280 homes. Homeowners can check current availability and terms on the website.
Professional help remains part of the picture
Selling independently does not mean completing every task alone. Alongside property listings, HouseUp provides a directory that connects homeowners with professionals involved in preparing, selling, buying and moving into a home.
Services include real estate law, home inspections, mortgages, insurance, staging, photography, renovations, electrical work, cleaning, moving and disposal. Users can browse businesses and request quotes, with professionals responding directly.
This gives homeowners a way to assemble support around their own needs. An owner may want help preparing a property for photographs, an inspection before listing, or a lawyer to handle the closing. A buyer may need financing advice or assistance evaluating a property before proceeding.
Choice for a major financial decision
HouseUp’s proposition is about adding another route to market. Homeowners who want to manage their own sale can use technology to reach buyers and arrange professional support, while deciding how involved they want to be in the process.
“We’re building something that we believe has the potential to fundamentally change the way Canadians buy, sell, maintain and improve their homes,” Wilson said in the announcement.
For the Durham Region company, the aim is to bring property discovery, direct communication and access to home services into one place. For consumers, the practical question is whether a private sale fits their circumstances, time and comfort level.
Homeowners and buyers can explore listings, learn about the process and find professionals at https://houseup.ca/.
About HouseUp
HouseUp Inc. is a real estate marketplace headquartered in Durham Region, Ontario. The platform connects property owners with buyers and helps users find professionals for home selling, buying, maintenance and improvement.
Contact Info:
Name: Chan Khamphoomee
Email: Send Email
Organization: HouseUp
Address: Canada
Phone: 416-949-3319
Website: https://www.houseup.ca
Release ID: 89208951
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