Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post that focuses on how to use Twitter effectively for business. Since Marko is also a businessman who manages his own social media marketing strategy, he knows it can be a struggle to learn how to use Twitter properly for business. He states that he too used to go through periods when his Twitter marketing efforts would have little to no results. He also knows that a lot of brands might notice that their Twitter follower numbers don't increase or their traffic from the platform slows down early on. However, Marko still urges his readers to remain calm then because Twitter is definitely worth their time. With reliable Twitter tips in mind, he aims to help his readers understand Twitter for business better.
In his new guide, Marko informs his readers that Twitter is one of the leading social media platforms available on the Internet. In fact, he states that around 100 million people are active on Twitter daily. Hence, Twitter is a social media giant that raises a ton of opportunities for businesses. According to him, one of these opportunities includes turning Twitter into a lead-generating marketing channel. However, he states that in order to achieve this, business owners must know the right steps to using Twitter for business.
"Social media platforms are incredibly important to businesses nowadays," says Marko. "With over 3 billion active social media users, there is no doubt that a large portion of a marketer's target audience has a social media account. So, to reach them, business owners need an effective social media marketing strategy. Part of that strategy includes choosing the right social media platforms. As of now, Twitter should be around the top of your list, along with Facebook and Instagram."
Marko also acknowledges that Twitter is in a different niche compared to other social media giants like Facebook and Instagram. So although Twitter ranks as one of the most important social media platforms, business owners still need to know more of its unique features in order to find the best way to use Twitter for business marketing.
Marko starts off by introducing Twitter Cards. According to him, Twitter Cards are perfect for making sure that marketers' posts stand out. Other than filling a tweet with vital information, Twitter Cards also present them in an eye-catching way.
In the blog, Marko even lists different types of Twitter Cards for business owners to use. These Twitter Cards all differ in terms of utility, so he reminds his viewers to choose the Twitter Card type that best serves the purpose that they need. Business owners can even set up Twitter Cards for links or websites whenever they are used in a tweet.
Next, Marko talks about the importance of increasing Twitter followers for a Twitter business page. Although Marko has mentioned that Twitter followers can be difficult to increase, he says that this goal can still be achieved with the right amount of effort. As with any social sharing platform, a business owner's page should be able to offer relevant content for their audience. Doing so can ensure engagement from followers and, in turn, will grow a business profile's visibility. Along with that, followers and other users will be able to see a business owner's expertise through their posts. As long as a business owner is able to provide content that their target audience needs or wants to see, their reputation as an expert in that field will be responsible for growing their followers.
Marko also talks about how important an email list is for business owners. For those who have not heard of an email list, he explains that an email list is actually a register of people who have voluntarily given their email in order to subscribe to updates or emails from that website, brand, or business owner. And since these same people chose to subscribe to a brand, they are also perfect candidates for ad targets. Business owners can even use these emails to find registered users on Twitter in order to target them with Twitter ads.
Next, Marko focuses on the use of hashtags on Twitter. Among other things, Twitter initially differentiated itself from other social media platforms by popularizing the use of hashtags in posts. These hashtags can redirect users to results that show similar tweets or people related to the hashtag. Hence, Marko says that hashtags can be a great way to increase brand visibility and to attract other users.
Marko even introduces a tool called RiteTag that can help business owners find the appropriate hashtags to use on their content. He also reassures his readers that RiteTag is fairly easy to use. All they have to do is to enter a keyword for RiteTag to produce a list of possible and relevant hashtags. Business owners can then have no worries about choosing a hashtag that can drive more traffic to their Twitter pages and content.
Lastly, Marko also mentions that users should not be afraid of using the Pinned Tweet Tool. According to him, business owners can look at the Pinned Tweet Toll as a billboard for their profiles. This is because a Pinned Tweet will always appear as the first tweet entry of an account or business page. Because of this, a Pinned Tweet can serve as an announcement for important news, promotions, events, or just updates that business owners want their audience to see right away. These Pinned Tweets can also be changed at any time for free.
Additionally, Marko wants his readers to know that he can offer more than tips on Twitter business marketing. He and his team at IM Consultant Services actually offer other services that can help budding business owners and even experienced online marketers. Marko even regularly posts on his blog and offers free consultations that last for 30-60 minutes. He even has a team of social media managers and web design specialists in order to help any online business owner's concerns.
Marko always encourages his readers to keep visiting his blog in order to learn more about online marketing for free. However, Marko also encourages his readers to consider approaching him and his team so they can help other online business owners grow their brands.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
