FOR IMMEDIATE RELEASE
Miami Beach, FL, January 19, 2021 – The COVID shutdown is taking a toll on many businesses, but when Chloe Sommers saw her Miami Public Relations agency start taking a hit, she got to work doing what she does best – adapting to change.
Chloe launched the beauty brand, Arganomic, entirely online because she noticed the traffic from brick-and-mortar shops shifting to e-commerce platforms. Currently, Arganomic is doubling sales month-over-month and is positioned for another boost in sales as Valentine’s Day approaches. “Argan Oil is the perfect Valentine’s Day gift for people who love natural and effective skincare products that support a healthy lifestyle,” says Chloe. “Not many people know this but Argan Oil is not just for hair – it’s a great massage oil too!”
The launch is a success. However, it’s not the first time she’s performed such a drastic professional pivot.
Chloe began her career as a journalist for CNN, eventually working with the White House Unit during the Obama administration. In her recent interview with Authority Magazine she dives deep into her time with CNN:
“My news career began at the start of the social media boom and came to its end with the complete takeover. Sadly, now the news is driven by ‘likes’ and SEO instead of solid news judgment. It was the tipping point at which I took a hard look at the state of the media and no longer recognized it.”
In the interview, Chloe also shares how she came out of the 2020 pandemic with a thriving beauty business and a popular YouTube Channel, discussing how to use Argan oil for hair, skin, and nails.
Arganomic is proud to be the exclusive partner to a village of women in Morocco who hand-harvest each small-batch. Together, Arganomic is bringing, for the first time, pure Argan oil from 300-year old Argan trees to the U.S. market.
“It”s the same Argan Oil the ancient elite would travel thousands of miles to obtain,” says Chloe, “now, with our strong bond to these native women we are able to share this beauty secret with everyone.”
About Arganomic: Arganomic is a women-owned beauty brand on a mission to save people from long term damage caused by products with toxic chemicals.
1815 Purdy Ave. Miami Beach, FL 33139