This partnership connects fee data from Engrain's SightMap® with Digible's advertising platform to support fee transparency requirements through more accurate, real-time pricing in digital advertising campaigns.
DENVER, CO, April 07, 2026 /24-7PressRelease/ -- As fee transparency rules outpace the tools meant to enforce them, Digible, multifamily's premier marketing agency, and Engrain, the leader in interactive touring, mapping, and data visualization software for the built environment, today announced a new integration that brings structured pricing and fee data from SightMap into paid marketing channels, including Google Ads.
Bringing Pricing Clarity into Paid Media
Through this integration, Digible can now access Engrain's all-in pricing endpoint API to dynamically show a single "all-in" price in digital ad creative, including base rent and mandatory fees. This supports more complete and up-to-date cost information earlier in the renter journey, creating a more consistent experience from the initial search through property websites while supporting fee transparency requirements across touchpoints.
By incorporating more complete pricing data into ads, marketers can better align campaigns with renter expectations and intent. This integration helps operators maximize the efficiency of their marketing spend by reducing clicks from renters who may not convert due to misaligned pricing expectations.
What the Digible + Engrain Integration Delivers
"Marketers want accuracy. Regulators want transparency. Renters want clarity. It should not be controversial to deliver all three," said Reid Wicoff, CEO and Co-founder of Digible. "This integration finally gives our clients a way to support regulations without sacrificing results."
The integration offers clear advantages for both companies and the property management clients they serve. Digible gains additional access to structured pricing data across its marketing platform. Property management companies gain a partner that can help them navigate rapidly shifting regulations and provide data customization that many legacy systems cannot support.
"Digible shares our commitment to putting accurate, transparent information in front of renters at every step of their search," said Brent Steiner, Founder & CEO of Engrain. "SightMap already gives renters a clear picture of a community, and now we can extend that clarity to pricing and fees in the digital marketing channels that matter most."
The integration is currently available to all mutual Engrain and Digible clients, with fee data syndication powered by Engrain's SightMap license.
About Digible
Digible is a marketing and technology agency dedicated to revolutionizing the multifamily industry. We offer a full suite of digital solutions, everything from paid search and social to geofencing, SEO, email, and more, and our custom-built marketing operations platform, Fiona, sets new standards in revenue management, Fair Housing compliance, and digital analytics. For more information, visit digible.com.
About Engrain
Engrain's mission is to fundamentally transform the way people find, lease and manage property. A recognized leader in next-generation interactive touring technology and map-based data visualization software, Engrain's advanced integrations and technical flexibility offer solutions for any multifamily technology stack. Clients use Engrain products to engage prospects and residents, analyze and improve operating performance and increase NOI through operational efficiency. The company is headquartered in Denver, Colorado. For more information, visit engrain.com.
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