OSNABRÜCK, DE / ACCESS Newswire / February 24, 2026 / Digital experience platforms are becoming a strategic cornerstone for B2B companies facing growing product complexity and rising customer expectations. With its focus on composable, data-driven architectures, basecom supports organizations in building future-ready digital ecosystems.

B2B Expectations Shaped by B2C Standards

Digital procurement in the B2B sector has changed fundamentally. Buyers increasingly expect the same standards they experience in B2C environments: fast performance, intuitive usability, responsive interfaces, and personalized content across all digital touchpoints. At the same time, B2B business models are often characterized by complex product structures, extensive variants, and a high need for consultation.

Traditional online shops alone can no longer map these requirements. Especially for technically sophisticated and explanation-intensive products, companies need a technological foundation that goes beyond transactional commerce. Digital Experience Platforms (DXP) address this gap by enabling a holistic orchestration of content, commerce, data, and services across channels. basecom, a Germany-based e-commerce agency with international project experience, focuses on designing and implementing such DXP solutions for the B2B sector.

When Product Complexity Meets Rigid System Landscapes

Many B2B organizations still operate within monolithic system architectures that have grown over time. Product data is often distributed across multiple systems, processes are fragmented, and integrations with ERP, PIM, or CRM solutions are costly and inflexible. As a result, digital customer journeys are interrupted by media breaks, manual interventions, and inconsistent information.

This structural rigidity limits the ability to respond quickly to new market requirements or changing customer expectations. Introducing new channels, adapting interfaces, or integrating innovative services becomes a lengthy and resource-intensive process. DXPs aim to resolve these challenges by providing a flexible framework that connects existing systems while enabling a consistent and customer-centric digital experience.

Composable and Headless Architectures as a Strategic Foundation

Modern DXP solutions rely on composable architectures and API-first principles. Instead of a single, all-encompassing system, the platform is built from specialized, interoperable components. Headless approaches decouple frontend and backend, allowing user interfaces to evolve independently from core business logic.

This modularity increases agility and shortens time-to-market for new features or touchpoints. Design and development teams can work in parallel, while organizations remain free to select best-of-breed solutions that match their specific requirements. The ability to replace or extend individual components also reduces dependency on single vendors and supports long-term technological resilience.

Total Cost of Ownership and Long-Term Investment Protection

Beyond technical flexibility, economic considerations play a central role in platform decisions. Composable DXP architectures offer advantages in terms of total cost of ownership by allowing targeted investments in value-generating components. Instead of paying for unused functionality, companies can scale their platform in line with business growth.

Maintenance and updates can be managed at module level, reducing operational complexity and minimizing the risk of large-scale re-platforming projects. This approach protects investments over time and ensures that digital infrastructures can adapt continuously without becoming a technological dead end.

Centralized Data Management as the Basis for Trust

Reliable and consistent data is essential in B2B commerce, where purchasing decisions are often based on detailed technical information. Within a DXP, systems such as Product Information Management (PIM) and Digital Asset Management (DAM) form a central single source of truth. They ensure that specifications, descriptions, documents, and media assets are maintained consistently and distributed automatically across all channels.

Centralized data management reduces errors, lowers manual effort, and creates the foundation for advanced capabilities such as AI-driven search, recommendations, or personalization. Clean, structured data enables digital experiences that build trust and support informed decision-making throughout the customer journey.

Guided Selling Through Configurators and AI

As product portfolios become more complex, guided interactions gain importance. Digital configurators translate technical rules into intuitive user experiences, allowing customers to assemble products while ensuring technical feasibility in the background. This significantly reduces misconfigurations and follow-up inquiries.

Combined with AI-supported guided selling, chatbots, or recommendation engines, DXPs can replicate key aspects of consultative sales in digital form. Sales teams benefit from reduced administrative workload and can focus on strategic customer relationships, while customers gain faster and more reliable access to suitable solutions.

A Platform for Sustainable Digital Growth

DXP solutions provide B2B companies with the flexibility required to present complex products in a customer-oriented way while optimizing internal processes through automation and centralized data. Moving from isolated systems to modular digital ecosystems enables organizations to respond more effectively to market dynamics and the expectations of a new generation of decision-makers.

In this context, DXPs are not merely technical platforms but strategic enablers for long-term digital growth-aligning technology, processes, and customer experience within a coherent framework.

For more information, visit: https://basecom.de/en/

Media Details

Contact Person Name: Alex Kruger
Tel: +49 541 580 287 0
Mail: info@basecom.de

basecom GmbH & Co.KG
Große Straße 17-19
49074 Osnabrück
Germany

SOURCE: basecom