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2025 Report Reveals Average B2B Content Volume Triples: Budgets Barely Budge

10Fold’s Survey Finds 50%+ of Marketers Using AI for Content Planning, Creation, Optimization and Measurement

10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2025 B2B content marketing report, AI-First, Buyer-Ready: the New Era of B2B Content Marketing report, revealing a widening gap between content expectations and marketing resources.

10Fold commissioned Sapio Research to gather opinions from 400 senior marketing executives across North America and Europe. 91% of marketers say they’re increasing content output this year, and nearly half (46%) report producing three to five times more than in 2024. Yet most of those teams (75%) received only modest budget increases of one to ten percent. The average annual spend on content sits at $1.2 million, although a healthy 20% are spending $250,000 to $499,000. To meet demand, marketing leaders are turning to a combination of AI-powered tools and trusted agency partners to maintain content quality, consistency, and speed at scale.

“Content has become the backbone of modern marketing, and now, in 2025, the scale of demand is outpacing the resources teams have at their disposal,” said Susan Thomas, CEO of 10Fold Communications. “Marketers are quickly moving beyond the use of AI for content creation; they have begun to use AI for content planning, optimization for Generative Engine Optimization (GEO) and for measurement of content efficacy.”

AI Adoption Powers Efficiency

Artificial intelligence has rapidly evolved from novelty to a core enabler of content operations. 67% of global marketers now use AI tools frequently or all the time for content creation. In the United States, adoption is even more pronounced, with 75% of marketers using AI regularly. California companies lead the way at 78%. Only Germany outpaced California companies in the use of AI, with the highest percentage of companies (25%) reporting to use AI “all the time.”

AI Isn’t Taking Content Jobs, It’s Expanding Them

The fear of AI cannibalizing jobs appears to be overblown, as 83% of marketers did not reduce staff. In fact, 37% of this group actually increased headcount. Who’s hiring for content? 63% of AI and Fintech companies reported increasing headcount to keep pace with demands. However, growth is not uniform: 39% of content teams in the App Dev and Dev Ops industry are not likely to expand in 2025. Only 17% of companies reported a decrease in staff, underscoring that AI is more often enhancing output than eliminating roles.

From Planning to Performance, Agencies are the Advantage

Despite increasing internal capabilities and AI investment, agency support remains a cornerstone of content strategy in 2025. 88% percent of marketers said they rely on outside partners for some portion of their content programs, and 86% prefer a hybrid resourcing model that blends internal staff with external expertise. Agencies are valued not only for their scalability but also for their specialization across content creation, distribution, and performance measurement, particularly as marketers straddle the two worlds of SEO and GEO.

Among marketers who work with agencies, nearly half rely on them for content creation, data development and GEO-enabled content (49%), content distribution (48%), and performance tracking and analytics (43%). This blend of in-house ownership and agency execution allows marketers to meet growing demands without sacrificing speed or quality.

AI’s Not Just Writing, It’s Running the Show

While content creation remains a leading use case, marketers are now leveraging AI across nearly every phase of the content lifecycle. In 2025, 67% of marketers use AI for creation and design while 59% use it for optimization and targeting.

AI tools are also being used for planning (59%) and performance analytics (58%), making them essential for not only generating content but also shaping strategy and proving effectiveness. This expanded role reflects a shift in how B2B marketing teams think about AI, as a full-spectrum engine for content intelligence, not just a writing assistant.

Download the Full Report

To view the full findings of AI-First, Buyer-Ready: the New Era of B2B Content Marketing please visit: https://info.10fold.com/content-reality-check.

Research Methodology

10Fold engaged Sapio Research to deploy an online survey to marketing executives with decision-making and budget authority within B2B technology companies in the United States, France, Germany and the United Kingdom. In all, 400 marketing executives completed the survey and the results are accurate to a +/- of 4.6% at a 95% in 100% confidence limit, assuming a result of .05%.

About 10Fold Communications

10Fold is a leading North American integrated communications agency designed to create thought leadership and build brand value for B2B ‘Deep Tech’ companies. Our agency is headquartered in the Bay Area of Northern California and has offices in San Diego, California; Austin, Texas; and Boston, Massachusetts. Our award-winning, highly specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists who have been recognized nationally for media and analyst relations, written and video content, messaging, social media and paid digital services. For more information, please visit www.10fold.com and follow us on X and LinkedIn.

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