Law firm Saxton & Stump today announced the launch of its Trademark Monitoring Program for Franchise Owners, a new offering designed to help franchisors proactively protect brand value, preserve trademark rights, and reduce legal risk as franchise systems expand nationally and internationally. This program is being introduced in conjunction with the firm’s participation in the International Franchise Association’s Annual Convention in Las Vegas, where franchise leaders and investors are focused on growth, brand integrity, and risk management.

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Photo courtesy of Saxton & Stump

The Trademark Monitoring Program for Franchise Owners delivers proactive, customized protection through a collaborative effort between the firm’s Franchise, Licensing and Distribution Group and Intellectual Property Group, combining franchise-focused insight with experienced trademark counsel. The program provides ongoing monitoring across state, federal, and international jurisdictions, paired with legal analysis and practical guidance to help franchisors identify potential conflicts early, before enforcement becomes costly or disruptive.

The new program launches at a time when franchisors and the private equity firms that invest in franchise brands face increasing exposure to look-alike trademarks, international filings, and delayed enforcement – factors that can erode brand value and complicate growth strategies. By offering scalable service tiers and flexible geographic coverage, the program is designed to evolve alongside a growing franchise system.

“As franchise systems grow, brand risk often grows quietly,” said Amanda D. Dempsey, co-chair of the Saxton & Stump Franchising, Licensing and Distribution Group. “The Trademark Monitoring Program for Franchise Owners gives franchisors a structured way to identify potential trademark conflicts early and address them before they disrupt growth or diminish brand value.”

With three service levels available on a monthly or annual basis, the program is accessible to franchisors at every stage of growth, offering predictable pricing and scalable protection without long-term commitments. Coverage options range from regional and national monitoring to comprehensive international protection.

Key benefits of the Trademark Monitoring Program for Franchise Owners include:

• Early detection of potentially infringing trademarks
• Preservation of trademark rights in “use it or lose it” jurisdictions
• Reduced enforcement costs through proactive opposition rather than litigation
• Global brand protection with localized legal insight

“We routinely hear from franchisors who say they wish they had identified a trademark issue sooner,” said Andrew L. Oltmans, chair of the Saxton & Stump Intellectual Property Group. “This program helps franchisors identify potential conflicts earlier, when issues can still be addressed efficiently and at lower cost.”

For more information about Saxton & Stump’s Trademark Monitoring Program for Franchise Owners, contact Andrew Oltmans, Amanda Dempsey, or Thomas Kent Jr.

Saxton & Stump’s strategic growth outlook

With 300 professionals, including more than 150 attorneys, Saxton & Stump continues to grow through its innovative, collaborative model that attracts top legal talent. This expanding platform enhances the firm’s ability to serve clients and includes seven growing affiliated companies that extend its business advisory reach nationwide.

Saxton & Stump provides solutions to complex legal and business challenges with five-star service and results-focused advice, offering a refreshingly different experience for clients, attorneys, and business professionals alike.

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The Trademark Monitoring Program for Franchise Owners gives franchisors a structured way to identify potential trademark conflicts early and address them before they disrupt growth or diminish brand value.