Atlanta, GA, Nov. 10, 2026 (GLOBE NEWSWIRE) -- ATLANTA, GA — November 3, 2026 — COSMEDIX, the professional skincare brand known for its advanced formulations and commitment to skin health, announces the launch of newly reformulated Simply Brilliant 24/7 Brightening Serum, a next-generation evolution of one of the brand's most beloved brightening treatments.
Visible discoloration rarely develops from a single cause. Sun exposure, post-breakout marks, hormonal fluctuations, and environmental stress can all contribute to uneven skin tone and a lack of radiance. That's why COSMEDIX reimagined Simply Brilliant with a more comprehensive approach to brightening, addressing multiple factors that contribute to the appearance of discoloration.
Powered by an advanced Triple-Action Brightening System featuring 18 key ingredients, the enhanced formula works through three targeted pathways — Brighten, Exfoliate, and Support — to promote brighter, smoother, more even-looking skin.
"Simply Brilliant has long been a favorite within the COSMEDIX collection, and our goal was to make an exceptional formula even better," said Julie Campbell, Chief Marketing Officer. "We know discoloration is complex, so we took a more comprehensive approach to brightening by combining targeted ingredients, gentle exfoliation, and antioxidant support. The result is an advanced formula backed by clinical results that reflects our continued commitment to innovation and professional skincare."
BRILLIANT SKIN. CLINICALLY PROVEN.
The new Simply Brilliant delivers measurable improvements in skin radiance and the appearance of uneven skin tone, with visible results beginning after the first application.
20% MORE RADIANT
Clinically measured 20% improvement in skin radiance after eight weeks of use.*
16% IMPROVEMENT IN UNEVEN SKIN TONE
Clinically measured 16% improvement in the appearance of uneven skin tone after eight weeks of use.*
VISIBLE RESULTS FROM DAY ONE
83% of participants demonstrated an improvement in skin radiance immediately following the first application.*
THREE ACTIONS. ONE BRILLIANT FORMULA.
At the heart of the reformulation is COSMEDIX's advanced Triple-Action Brightening System, featuring 18 key ingredients selected to address multiple factors that contribute to the appearance of uneven skin tone.
BRIGHTEN
Target visible discoloration with advanced brightening ingredients, including Tranexamic Acid and Kojic Acid, to help improve the appearance of dark spots and promote a more radiant-looking complexion.
EXFOLIATE
Gently renew the skin's surface with Mandelic Acid, helping refine texture and reveal smoother, brighter, more even-looking skin.
SUPPORT
Provide antioxidant support with Vitamin C, Ferulic Acid, and Green Tea to help defend against environmental stressors while supporting healthier-looking, more radiant skin.
Together, these three targeted pathways create a comprehensive approach to visible discoloration, combining brightening, skin renewal, and antioxidant support in one advanced formula.
THE NEXT CHAPTER OF A COSMEDIX FAVORITE
With its iconic name and familiar place within the COSMEDIX collection, Simply Brilliant enters a new era of skincare innovation. The reformulation reflects COSMEDIX's continued commitment to advancing professional skincare through thoughtfully selected ingredients, evolving formulation technology, and clinically measured results.
The brightening serum you know. Brilliantly reimagined.
ABOUT COSMEDIX
COSMEDIX is a professional skincare brand rooted in the philosophy of Clean. Clinical. Luxurious. Combining advanced skincare science with thoughtfully selected ingredients and innovative formulations, COSMEDIX delivers high-performance skincare designed to support healthier-looking skin and address a wide range of skin concerns. Trusted by skincare professionals and consumers alike, the brand brings professional expertise and results-driven innovation to daily skincare rituals.
MSRP: $74.00
Where to Purchase: https://www.cosmedix.com/ or a partner spa near you.
*Based on an 8 week clinical study with 35 participants. Supporting clinical study is available upon request.
Zoe Popan COSMEDIX zpopan@astralbrands.com
