[London, UK] [June, 2022]— Pay-per-click advertising (PPC ads) is arguably one of the most successful methods of advertising; by helping you attract and convert customers much, much easier than other forms of digital marketing.
One of the most common PPC mistakes marketers make is failing to track conversions efficiently. Companies that run ads without the correct conversion tracking cannot assess how their ads are performing and cannot effectively optimise towards the most valuable goals.
Moreover, ensuring your pages link to relevant, engaging landing pages is also important. Instead of sending potential customers to your home page, you should set up product-specific landing pages instead of a generic page that won’t engage them further.
Furthermore, failing to use negative keywords correctly will essentially slow down the process of reaching your target audience. Marketers should implement a negative keyword list for keywords and phrases that you don’t want your ads to appear in or relate to, this helps Google determine the most relevant audience for your topics and keywords and helps you spend less money on ads that are not part of your brand image or strategy.
Another mistake to avoid when using PPC ads is failing to track the metrics that align with your key goals. Tracking metrics such as click-through rate, conversion rate, cost-per-acquisition, cost-per-click will help you strategically reach potential customers.
Speaking of this topic, Lenka Stefanakova, Senior Account Strategist for PPC, says:
“PPC Ads can deliver incredible results to businesses. However, we constantly come across businesses that spend a lot of money on paid advertising but aren’t tracking their results correctly. Conversion tracking is simply the most important aspect of PPC advertising. Without the correct conversion tracking, businesses fail to demonstrate their return on ad spend, and can’t optimise their campaigns effectively.”
Lenka Stefanakova, Senior Account Strategist for PPC, The Brains
About The Brains:
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers SEO, content marketing, lead generation and PPC services among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328
About The Brains
The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.
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86-90 Paul Street
London EC2A 4NE
0333 050 7328