Tropea arrives in the heart of New York: an emotional journey through natural beauty and culture. Discover more about Visit Italy’s latest campaign.
-- The city of Tropea has reached a new milestone in its journey toward international recognition. The ad celebrating the beauty of the city, known as "the Pearl of the Mediterranean," was projected in Times Square, New York, bringing the essence of this extraordinary Italian destination to the vibrant heart of the world.
Created by Visit Italy in collaboration with the Municipality of Tropea, the ad is an emotional journey inviting audiences to discover the natural, cultural, and sensory wonders of the city. Featuring captivating imagery, the ad showcases Tropea’s pristine beaches, the stunning Sanctuary of Santa Maria dell’Isola, and its local culinary traditions, narrating the story of a place capable of evoking profound emotions.
From Tropea to Times Square: A Step onto the World Stage
The projection in Times Square marks a historic moment for Tropea and the entire Calabria region. The ad, warmly received with enthusiasm and applause during its national premiere, now takes center stage at one of the most iconic and prestigious locations in the world.
Times Square, with its massive digital screens and constant flow of international visitors, is the perfect platform to showcase Tropea’s beauty to a global audience.
"Tropea is not just a tourist destination but a symbol of Italian authenticity," said Ruben Santopietro, CEO of Visit Italy. "Projecting this ad in Times Square is a significant step in sharing the magic and uniqueness of this destination with the world. It’s proof that even small towns can make their mark on the international stage through projects that combine vision, passion, and dedication."
A Campaign Celebrating Italy
The campaign, designed to position Tropea as a premier tourist destination, reaffirms Visit Italy’s role as a key partner in territorial promotion. "This project highlights the immense potential of place marketing in showcasing and enhancing the unique qualities of each region", added Santopietro. "We aim to inspire travelers from every corner of the globe to discover Italy’s most authentic and unforgettable locations."
With this projection, Tropea joins the ranks of Italian destinations that have successfully captured the international spotlight, solidifying its role as a leader in the global tourism scene. If the future belongs to those who dare to dream big, Tropea has shown that dreams can indeed become reality.
Contact Info:
Name: Marco Palermo
Email: Send Email
Organization: Visit Italy
Website: https://www.visititaly.eu/
Release ID: 89151462
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