-- With a legacy spanning over two decades, Dien May – Noi That Cho Lon (Cho Lon Electronics and Furniture Supermarket) has firmly established itself as one of Vietnam’s most trusted and recognizable retail chains. Since its founding on May 21, 2001, the brand has consistently delivered on its promise of offering high-quality electronics and home furnishings at affordable prices, making it a household name across the country.
As Vietnam’s economy has evolved and consumer behavior has shifted, Dien May Cho Lon has grown from a single showroom in Ho Chi Minh City to a nationwide retail network with 98 locations across 35 provinces, serving millions of customers annually. Backed by Cao Phong Co., Ltd., the company operates under the guiding philosophy of “Leading in Low Prices” — maximizing value without compromising on quality.
From One Vision to a Nationwide Retail Powerhouse
The company was founded by Mr. Trang So Luong, a seasoned expert in electronics distribution. His vision was to build a modern shopping destination where Vietnamese consumers could access the world’s most trusted brands under one roof. The brand’s inaugural store — located at Hung Vuong Plaza in District 5 — introduced a breakthrough model in retail electronics and furniture, setting the tone for modern retail experiences in Vietnam.
Today, customers can find products from leading global brands such as Samsung, LG, Panasonic, Sony, Toshiba, Electrolux, Bosch, Midea, and Sharp on Dien May Cho Lon’s shelves — a testament to the company’s robust supply chain partnerships and product authenticity.
Embracing Digital Transformation for a Modern Consumer
Recognizing the shift in consumer behavior, Dien May Cho Lon has invested heavily in digital platforms. Customers can now conveniently shop online through the Dien May Cho Lon mobile app, available on both Android and iOS platforms. The retailer also offers a mobile-optimized website with full e-commerce functionality, along with nationwide delivery and installation services to ensure a seamless shopping experience from start to finish.
These digital tools not only enhance convenience but also serve a wide range of customers — including the growing community of foreign residents living in Vietnam. From finding the right refrigerator or air conditioner for Vietnam’s tropical climate to sourcing premium furniture for newly rented apartments, Dien May Cho Lon is now a go-to destination for customers seeking reliable service and fair pricing.
A Brand Built on Trust and Recognition
Dien May Cho Lon has received numerous accolades over the years, including:
- Recognition by Panasonic, LG, Samsung, Sony, and Toshiba as an Outstanding Retail System
- Named among Vietnam’s Top 500 Largest Enterprises by Vietnam Report
- Consistently voted a Favorite Vietnamese Brand by consumers and media outlets such as Saigon Giai Phong Newspaper
The company’s after-sales service, extensive warranty network, and generous return policies are key reasons why customers return year after year.
Beyond Business: A Commitment to Social Responsibility
Dien May Cho Lon is not only known for business excellence but also for its longstanding commitment to community welfare. Over the years, the company has:
- Sponsored Mid-Autumn and Tet celebrations for underprivileged children
- Supported families affected by natural disasters in Central Vietnam
- Provided aid during the COVID-19 pandemic for laborers and low-income families
- Partnered with charitable organizations for programs such as “Tiep Lua Cuoc Song” (Igniting Life’s Hope) and Vi Nguoi Ngheo” ("For the Poor").
A Bold Vision for the Future
Looking ahead, Dien May Cho Lon is actively expanding its footprint into northern Vietnam, with ambitions to become the largest nationwide retail chain in electronics and home furnishings. The company is also investing in sustainability, data-driven marketing, and customer experience innovation — including smart shopping solutions, loyalty programs, and personalized digital engagement.
With its deep local roots, broad national reach, and global partnerships, Dien May Cho Lon is uniquely positioned to serve both domestic and international customers — and remain a symbol of Vietnamese retail excellence in the years to come.
Contact Info:
Name: Dien May Cho Lon
Email: Send Email
Organization: Dien May Cho Lon
Website: https://dienmaycholon.com/
Release ID: 89161872
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