Blue Square Management, a Kent-based digital marketing agency, has launched a dedicated funeral director marketing service for UK funeral homes. Industry data shows 80-90% of cremation providers have their Google Business Profile set up incorrectly, leaving them invisible to searching families.
-- The new service arrives as the funeral sector faces a significant shift in how families find and choose providers. According to the National Funeral Directors Association (NFDA) 2025 Consumer Awareness & Preferences Study, nearly 30% of families now complete all funeral arrangements online. Yet across the UK, the majority of funeral directors have no structured digital marketing in place, and no clear way to measure whether their online presence is generating any enquiries at all.
What Does the Funeral Director Marketing Service Include?
Blue Square Management's funeral home marketing service covers the full range of activities required to generate consistent online enquiries. This includes Google Business Profile setup and optimisation, local SEO to rank in area-specific searches, Google Ads management, social media marketing, video production, and commercial photography. Each element is built around a single commercial objective: connecting funeral homes with families who are actively searching for their services.
Learn more here: https://bluesquaremanagement.com/funeral-director-marketing/
Paul Birkett, founder, Blue Square Management, says “Funeral directors are trusted professionals in their communities, but too many of them are losing enquiries to competitors who simply show up better on Google. It has nothing to do with the quality of their service. It is purely a visibility problem, and visibility is exactly what this service addresses.”
The commercial case is well-documented. Google local map results, where Google Business Profiles appear, receive roughly 44% of all clicks in a local search. One UK consultancy found that switching off a business's Google Business Profile produced a 40% year-on-year drop in sales. A January 2025 Yell Business case study on RSJ Funeral Directors in Liverpool reported 230 or more leads per month from a structured digital programme, at a cost of just £17.69 per lead against an average job value of approximately £3,000.
3 Facts That Make the Case for Funeral Director Digital Marketing
• 80-90% of cremation and funeral services do not have their Google Business Profile set up correctly, making them effectively invisible in local search (Dignified Inbound, 2025).
• Nearly 30% of families now complete all funeral arrangements online, and 40% have used a funeral home they found via Facebook — up from 21% in 2023 (NFDA, 2025).
• A structured UK funeral director digital marketing programme generated 470 leads in two months at £17.69 per lead, against an average job value of £3,000 (Yell Business, Jan 2025).
Blue Square Management has worked with businesses across the UK since 2010. The funeral director marketing service draws on that experience while applying sector-specific knowledge, including the sensitivity required when marketing to families at the most difficult moments of their lives. Unlike a generalist agency applying a generic approach, the service is built specifically around how families search for funeral directors, when they search, and what drives them to make contact.
Paul went on to say “The families searching for a funeral director are not browsing. They need help right now. That means every day a funeral home does not appear at the top of Google is a family they did not reach. This service exists to change that, for good.”
Funeral directors across the UK can book a no-obligation consultation with Blue Square Management to find out exactly what is holding their online visibility back, and what the new service would do to fix it.
Contact Info:
Name: Paul Birkett
Email: Send Email
Organization: Blue Square Management
Address: 9 Grange Rd, Orpington, England BR6 8ED, United Kingdom
Phone: +44-1689-602248
Website: https://bluesquaremanagement.com/
Source: PressCable
Release ID: 89183963
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