In practice, any brand or beauty product can be labeled as natural or organic even if it contains virtually no organic or natural ingredients. According to expert Vanessa Powers, cosmetic and skincare product labels can sometimes be misleading and consumers should take caution in assessing these details before making a purchase.
Before establishing her own skincare line, Vanessa was a long-term user of various beauty products from leading suppliers. The first-hand knowledge she acquired paired with extensive research and development became the foundation of her own brand, sérumtologié. Launched in 2014, sérumtologié has been an industry leader by providing innovative anti-aging skin solutions and an advocate of label transparency.
“I became obsessed with creating a brand that offered comparable luxury and clinically proven ingredients but without the often shockingly high price tag,” said Powers. “But more than this, I wanted to build a brand that provides pure and honest benefits, respectful to science and caring to users.”
Vanessa cites that even though the FDA enforces pre-set rules and regulations on product labeling, some manufacturers can manipulate them in order to omit information. For instance, ingredients should be listed in descending order beginning with items of the highest volume but manufacturers aren’t required to indicate the ratio or percentage of each ingredient.
Additionally, Vanessa notes most labels use technical jargon unfamiliar to a layman’s ear. This is due to distributors often matching ingredients with country-specific legal terms depending on where the product was manufactured.
“With all these loopholes in labeling regulations, it’s vital consumers equip themselves with reliable information,” says Vanessa. “I encourage everyone to become internet sleuths and finally learn the truth about what ingredients certain products are really made of, especially skincare part of our daily ritual.”
For more information about sérumtologié and Vanessa, readers may visit www.serumtologie.com.
Media Contact
Company Name: Serumtologie
Contact Person: Vanessa Powers
Email: Send Email
Phone: (844) 478-7546
Country: United States
Website: http://www.serumtologie.com/
