NEW YORK, NY / ACCESSWIRE / June 6, 2024 / In a remarkable display of data-driven precision, 94n Digital has been honored with the Netty Award for "Best Use of Data in Integrated Campaigns". This prestigious recognition celebrates their groundbreaking Product Labeling Strategy (PLS) developed for Hiatt Hardware, which not only doubled Hiatt's revenue but also set a new precedent in digital marketing strategies.
Innovation and Differentiation
April 2023 marked a pivotal moment for Hiatt Hardware as 94n Digital rolled out the innovative PLS, a data-centric approach to marketing that dramatically shifted Hiatt's business trajectory. By categorizing products based on real-time performance data, the strategy facilitated more strategic ad placements and smarter expenditure, departing from traditional, less targeted methods. This meticulous segmentation ensured enhanced visibility for high-performance products and reduced wastage on underperforming ones, maximizing ROI through judicious spending.
Measurable Impact and Success
The introduction of PLS proved transformative. Within 6 months, revenue soared to an unprecedented amount, showcasing a 53.3% increase year-over-year during their peak month. This financial leap was mirrored by a boost in order volume and more streamlined ad expenditure, validating the effectiveness of PLS in not only enhancing revenue but also operational efficiencies across the board.
Creative Elements and Execution
Utilizing advanced tools such as Optmyzr and Data Feed Watch, 94n Digital implemented a dynamic feed-based system that adjusts in real-time to the shifting landscapes of product performance. This strategic ad placement allowed for increased exposure of top-performing products while also uncovering potential new bestsellers, demonstrating a robust model for continuous business growth and innovation.
Overall Excellence and Industry Advancement
94n Digital's PLS has redefined benchmarks within the digital marketing industry. By aligning advertising spend with detailed product performance and market demand, Hiatt Hardware has not only improved profit margins but also positioned itself for sustained growth. This strategy exemplifies a scalable model that other companies can adopt to optimize their digital marketing efforts effectively.
A Word from the CEO
"Receiving this award is a testament to our team's hard work and our deep commitment to harnessing data for smarter marketing," said Alex Tkacovs, CEO of 94n Digital. "This strategy was about turning data into dollars, and the results speak for themselves. We're excited to set new standards in the industry and help more companies achieve similar success."
About 94n Digital
94n Digital is at the forefront of digital marketing innovation, known for its strategic use of data and technology to drive significant market success. Their focus on developing proprietary tools and techniques solidifies their reputation as industry leaders, committed to helping businesses scale in the evolving digital landscape.
About the Netty Awards
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software.
Contact Information
Alex Tkacovs
alex@94n.digital
https://www.94n.digital/
SOURCE: The Netty Awards
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