From Chunked Recipes to Nationwide Shipping: What Sets Viva Ahead of the Pack

From Chunked Recipes to Nationwide Shipping: What Sets Viva Ahead of the Pack

LOS ANGELES, CA / ACCESS Newswire / February 17, 2025 / Feeding a pet is an intimate act. For Jennifer and Zach, the founders of Viva Raw, this simple belief ignited a mission to radically change the way we think about pet food. Their company has quickly become a standout in the pet food market-not just because of the quality of their products, but because of the principles that guide them. From visible transparency in the ingredients they use to the dedication put into every batch of their food, Viva Raw has carved out a niche as not just a business, but a passionate advocate for pet health.

Jennifer and Zach's story begins like that of many pet parents. Concerned with the health of their own beloved dog, Karoo, they found themselves increasingly dissatisfied with the lack of transparency in the pet food industry. The more they researched, the more the couple realized that existing options were failing to meet the real nutritional needs of pets. That was the spark that led them to create Viva -a project born from love, determination, and a belief that every pet deserves the very best.

A Transparent Approach to What's in Your Pet's Bowl

For Jennifer and Zach, transparency wasn't a buzzword-it was the foundation of Viva Raw's mission. They wanted pet parents to know exactly what they were feeding their furry companions. That's why they developed their signature "chunked" recipes, a distinctive approach that includes visible pieces of high-quality meat, organs, and vegetables. This allows pet parents to literally see the ingredients, fostering greater confidence in what they're serving.

"We believe pet parents deserve the peace of mind that comes with knowing they're feeding their pets meals as wholesome and nourishing as what they'd prepare themselves," explains Jennifer. This dedication to putting clarity at the forefront has earned Viva Raw the trust of a growing community of pet owners seeking more mindful feeding options.

For those who prefer a smoother texture, the company also offers a "ground" option that mirrors the same high-quality standards. However, chunked recipes remain the flagship offering, symbolizing just how much Viva Raw values openness in the food they provide.

Quality Sourcing for Healthier Pets

Viva Raw's commitment to quality doesn't begin in the kitchen; it starts at the source. The company exclusively uses USDA-inspected, human-grade, and humanely raised meat that's free from hormones and growth-promoting antibiotics. Their produce-organic fruits and vegetables-comes from trusted farms that supply top-tier grocery stores and restaurants. This high standard ensures not only peak nutritional value for pets but also contributes to greater ethical sourcing practices.

"Cutting corners has never been an option," Jennifer emphasizes. By prioritizing premium ingredients, Viva Raw delivers meals that mirror the dietary needs of cats and dogs while ensuring pet parents never have to compromise on quality.

A Revolutionary Production Process

From their small beginnings to nationwide acclaim, Viva Raw has remained committed to producing pet food that they can proudly stand behind. Their recipes are prepared in a USDA-regulated facility under the same strict safety standards mandated for human food. Every batch is made in small quantities to maintain the highest level of quality control and precision, another step that sets the brand apart in a crowded market.

But it's not just about safety-it's about innovation. They have partnered with researchers to pioneer the use of pathogen eliminating probiotics in their recipes to ensure that their food is safe and pathogen free. Compared to other common techniques such as high pressure pasteurization, probiotics are much more gentle on the food and better preserves its nutritional and structural integrity.

Meeting the Needs of Every Pet

What started as a solution for the founders' own dog, Karoo, has expanded into a full-fledged brand serving cats and dogs across the country. Not only does Viva Raw offer recipes tailored to dogs, but they've also crafted options specifically for cats, an often underserved demographic in the fresh pet food market. Whether pet parents choose their chunked format or the smooth ground option, the recipes are designed to cater to a variety of textures and preferences.

The company's dedication to quality transcends species, offering well-balanced, digestible raw diets that align with the biological needs of pets. Cats and dogs alike thrive on the high-protein, low-carbohydrate formulations that reflect their natural diets, leading to improved digestion, healthier coats, and increased energy.

Leading a Fresh Feeding Movement

Through their work with Viva Raw, Jennifer and Zach haven't just shifted the paradigm of pet nutrition-they've sparked a movement. The benefits of feeding pets fresh, minimally processed food have inspired pet parents to rethink what they're putting in their pets' bowls. For Viva, it's not merely about selling meals; it's about fostering awareness and empowering pet parents to make informed decisions about their pets' diets.

For Jennifer and Zach, Viva Raw has always been personal. Their straightforward motto-"We're pet owners, just like you"-reflects the deep connection they have with their customers. It's not just a tagline, but a truth embodied by Viva Raw's every decision. Jennifer, with her background as a product manager, and Zach, with his drive to solve real-life challenges as a dog dad, have created more than just food-they've fostered a movement. Their success lies in encouraging pet parents to think critically about nutrition and to demand better for their animals.

Viva also extends its influence far beyond food production. The company provides education to pet parents about the perks of raw diets, which better align with pets' evolutionary digestive systems. Many of Viva's customers report heightened energy in their pets, shinier coats, better digestion, and even clearer skin-benefits that keep loyal customers coming back.

Jennifer and Zach passionately believe in empowering their community. Through direct feedback and transparent conversations, customers are invited to become active participants, rather than passive consumers. This foundation of trust has built a close-knit network of pet owners united in their quest for happier, healthier dogs and cats.

For Jennifer and Zach, the work doesn't end when a meal is vacuum-sealed and shipped. Their larger goal is continuing to redefine how we think about pet health-because for them, every pet deserves the very best. With Viva Raw leading the charge, the future of pet food looks bright, transparent, and full of incredible potential.

To learn more visit: https://vivarawpets.com/

CONTACT:

Email: info@vivarawpets.com

SOURCE: Viva Raw