Brand urges consumers to choose energy with purpose by combining caffeine and nutrition

LOS ANGELES, CA / ACCESS Newswire / August 5, 2025 / As demand for functional drinks continues to rise, Javvy Coffee is shining a spotlight on Protein Coffee-a growing movement that merges high-quality caffeine with premium protein to support energy, nutrition, and performance. In a statement inspired by the recent feature "The Rise of Protein Coffee: Why Fitness-Focused Coffee is More Than a Trend," the brand is encouraging people to rethink their coffee routine.

"We didn't invent coffee or protein-but we put them together because people needed something better," said Brandon Monaghan, co-founder of Javvy Coffee. "People are tired of crashing after sugary drinks. They want energy that lasts-and something that actually helps their body."

Javvy Coffee, founded in 2020, has become one of the leading voices in the better-for-you coffee space by offering Protein Coffee made with real ingredients, no added sugar, and no fillers. Their message is clear: it's time to expect more from your morning brew.

Why Protein Coffee Matters Now

The shift toward functional drinks is real. According to Market Research Future, the global protein drink market is projected to reach $26 billion by 2028, with consumers choosing beverages that offer more than hydration.

In the UK, a 2023 Mintel report found that:

• 48% of Gen Z regularly skip breakfast during the week

• 64% of Millennials prefer drinks with added benefits, like energy or protein

• 1 in 4 consumers want beverages that can replace a meal

Protein Coffee fits that demand. It gives people the boost of caffeine and the nutrition of protein in one convenient drink-ideal for busy mornings, gym days, and mid-afternoon slumps.

"Before we launched, I was hitting the gym early and crashing by lunch," said Justin Kemperman, co-founder of Javvy. "Coffee alone wasn't cutting it. Protein helped balance everything-and once we made it taste good, we couldn't stop drinking it."

It's Not Just for Gym Rats

Javvy Coffee's mission is to show that Protein Coffee isn't just for athletes. It's for:

• Parents with no time for breakfast

• Students pulling long study sessions

• Office workers trying to avoid sugary lattes

• Anyone looking for a smarter swap in their daily routine

"I started using our Protein Coffee as breakfast because it saved time and actually helped me focus," said a Javvy customer in a recent user survey. "It wasn't just tasty-it made sense."

How to Choose Better Coffee on Your Own

Javvy Coffee isn't just promoting their product-they're promoting better habits. The brand urges consumers to take control of what they drink by learning what makes Protein Coffee work.

Look for:

• 10g+ of protein

• Low or no added sugar (under 5g is ideal)

• Short ingredient lists

• A caffeine range of 80-150mg (about the same as a cup of coffee)

A Bigger Mission

As Protein Coffee continues to grow across the US and Europe, Javvy Coffee is staying focused on its core mission: Deliver ridiculously delicious coffee that actually fits your healthy lifestyle.

Media Contact:
valerie@javvycoffee.com

Website: https://javvycoffee.com

SOURCE: Javvy Coffee