SAN FRANCISCO, CA / ACCESS Newswire / February 21, 2026 / There's a shift happening in the business world, and it's bigger than most people think. For a long time, entrepreneurship meant starting something from scratch. New idea. New brand. New everything. But today, more people are asking a different question: why build from zero when you can buy something already working?

At Openfair, we see this change every single day. More entrepreneurs are searching for a business for sale, and more owners are looking for the right moment to sell a business. And honestly, the old process of buying or selling a business was messy. Slow. Confusing. A bit outdated. So we built something that fixes it.

We created an AI business marketplace that helps both sides move faster, match smarter, and get deals done with more confidence. It's not because the world needs another marketplace. It's because the world needs a better way to step into ownership without burning years trying to build momentum from scratch.

And this shift, this move from "start something new" to "buy something working", is not slowing down.

Why Buying a Business Is Becoming the New Way to Start a Business

Starting a business sounds exciting. But the reality is rough. You pour time, money, and energy into something that might not even survive two years. The stats aren't pretty. Most early businesses struggle with:

• Zero revenue for months

• No customer base

• Hiring challenges

• Constant trial and error

Buying an existing business skips all of that. One day you're exploring listings, and the next day you can be running a company with actual customers, real cash flow, and working systems.

No guessing. No hoping. No "maybe if things go well."

And people love that.

We've watched buyers come to Openfair expecting this process to feel complicated. Instead, they find real opportunities:

• Restaurants

• SaaS companies

• eCommerce brands

• Healthcare providers

• Local services

• Manufacturing

• Logistics

• Professional firms

Businesses are already generating revenue. Already proven. Already stable.

For many modern entrepreneurs, it just makes more sense to buy.

Baby Boomer Retirements Are Creating Massive Opportunity

There's a huge wave of business owners getting ready to retire. Most of them built solid companies, profitable ones, but they don't have someone to hand them to.

This is where the opportunity gets interesting. These owners want to sell a business, but traditional brokers move slowly, charge big fees, and sometimes don't bring serious buyers.

We saw this, and we built Openfair to give them a better exit path.

Our platform doesn't just show listings. It matches sellers with buyers who actually fit. Investors. Operators. First-time buyers. People who want to step into ownership and skip the early struggle.

This generational shift is reshaping entrepreneurship more than social media or funding trends ever have.

The Old Way of Buying or Selling a Business Was Too Broken

If you've ever tried to look for a business for sale, you know the old process was painful:

• Hard to find legit opportunities

• Endless calls

• Brokers are pushing anything they can

• No transparency

• Outdated financials

• Weeks just to sign an NDA

Sellers had it even worse:

• Bad-quality buyers

• No clarity on business value

• Confusing paperwork

• Deals dragged on for months

We built Openfair because these problems shouldn't exist anymore. Not in 2025. Not with the tools available today.

How We Use AI to Fix the Buying and Selling Experience

AI isn't replacing humans in M&A. We don't believe that. What it does is help remove the annoying, slow, unnecessary parts of a deal so buyers and sellers can focus on the real work.

Here's what our AI business marketplace handles:

Matching

Buyers see the businesses that fit their goals, not random listings that waste time.

Business valuation

Our valuation tools help sellers understand what their company is actually worth. Real numbers. Real data. Not guesswork or broker "gut feelings."

Deal workflow

NDAs, LOIs, messages, due diligence, agreements, everything moves smoothly, faster, and with fewer mistakes.

Advisor support

We bring in experienced M&A advisors and CPAs so users aren't navigating big decisions alone.

AI speeds things up. Humans guide the big steps. It's the combination that makes deals work.

Why Buying Makes Sense for the New Generation of Entrepreneurs

People are tired of burning years building something that may or may not survive. This new generation wants speed and certainty. And once they realize they can buy a business that already has:

• Revenue

• Profit

• Customers

• Staff

• Systems

• Brand reputation

...it becomes obvious why they lean toward acquiring instead of starting.

Ownership becomes faster, smarter, and way less chaotic.

And honestly, many people discover they are better operators than visionaries. Running a company well doesn't require inventing something new. It requires understanding people, solving problems, and improving things.

Buying fits that mindset.

Why Sellers Benefit From This Shift Too

For every buyer hunting for something real, there's a seller looking for a better exit. We talk to a lot of owners, and most of them aren't chasing big corporate acquisitions. They simply want:

• A fair sale price

• A serious buyer

• A clean handover

• Confidence that their business won't collapse after they leave

That's why business valuation matters so much. Many owners have no clue what their company is worth. Some undervalue themselves. Some heavily overvalue. We help straighten that out so deals don't fall apart halfway.

Sellers get a smoother, more respectful process. Buyers get opportunities they can trust. Both sides win.

Openfair Isn't Just Following This Shift. We're Pushing It Forward.

Entrepreneurship is changing. People want ownership, but they don't want chaos. Sellers want exits, but they don't want confusion. Traditional M&A wasn't built for this moment. So we built something that was.

We didn't create Openfair to digitize the old system. We created it to replace the old system.

Because it shouldn't take six months to sign an NDA.

It shouldn't require three brokers to get a straight answer.

It shouldn't take 15 calls to confirm basic financials.

Deals should move, and they should move clearly.

This is why our platform isn't just a listing site. It's the whole ecosystem, AI, advisors, CPAs, support, workflows, valuation, all rolled into one.

We built it because the world is shifting, and entrepreneurs need a place built for this new way of thinking.

Contact Details:

Contact person: Fouad Raji
Company name: Openfair
Email: fouad@openfair.co
Website URL: openfair.co

SOURCE: Openfair