Market expansion, industry-leading innovations and award wins are among the wellness tech company’s achievements
Ideal Living, the company behind AirDoctor and AquaTru, today announced its series of achievements, marking its milestone momentum in 2024 and 2025. These accomplishments include commercial market expansion, multiple product launches, community impact, award wins and an NSF certification to remove microplastics from tap water.
Ideal Living’s commitment to innovation and science-backed results was demonstrated through multiple product launches in 2024 — including the AirDoctor 2500 and AquaTru Carafe Smart — providing more clean air and pure water solutions. The wellness tech company also expanded into the B2B market by introducing commercial units, such as the AquaTru Pro Series On-Wall Bottle Filling Stations, bringing easily accessible clean water to high-traffic areas.
“2024 was an excellent year for Ideal Living as we accelerated our vision to create toxin-free homes with our AirDoctor and AquaTru air and water purifiers,” said Peter Spiegel, founder and co-CEO of Ideal Living. “In 2025, the momentum continues with our entry into enterprise level water purifiers, the introduction of a best-in-class AquaTru shower filter, and the expansion of AirDoctor with the new design-forward AirDoctor 4000.”
Ideal Living achieved another milestone in 2024: All AquaTru units received the highly sought-after NSF certification by IAPMO to remove microplastics from tap water — one of the first water purification systems on the market to do so. With recent research demonstrating the prevalence of microplastics in municipal tap water and its link to hormone disruption, insulin resistance, cognitive concerns, decreased reproductive health and even cancer, Ideal Living’s NSF certification further showcases its dedication to providing consumers with clean and pure water.
The wellness tech company’s 2024 achievements also included various prestigious awards for its products and personnel. AirDoctor was recognized as Newsweek’s Readers’ Choice Best Air Purifier, while Ideal Living’s CFO Gene Boyarsky was honored by the Los Angeles Business Journal (LABJ) in the RSM Middle Market category — LABJ also named Ideal Living a Disruptor Award finalist.
In 2025, Ideal Living continued its efforts in giving back to the community with its donation of over $325,000 in products to Los Angeles wildfire victims. It also recently donated 25 AirDoctor air purifiers to Altadena Arts Magnet Elementary, a Los Angeles school displaced by the wildfires.
"We've worked hard to build a nimble and dynamic company, and none of this would be possible without our dedicated team and the trust of our customers,” said Katie Williams, co-CEO of Ideal Living. “As we step into 2025, we remain committed to delivering science-backed products that help create healthier homes and communities."
To learn more about Ideal Living and its products, please visit https://idealliving.com/.
Learn More About AirDoctor’s Award Winning Air Purification
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Learn More About AquaTru’s Revolutionary Water Purification
About Ideal Living
Ideal Living believes in providing everyone access to pure water, clean air and a solid foundation for wellness. With a focus on wellness solutions, Ideal Living develops innovative products that promote physical, mental and emotional well-being. From advanced water and air purification systems to lifestyle accessories, Ideal Living offers a range of solutions to enhance every aspect of daily life – whether at home, work, school, the gym or on vacation. For more information, visit www.idealliving.com.
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Contacts
Media Contact
Emily Roberts
PRforIdealLiving@bospar.com
