Attain Finance (“Attain” or the “Company”), a leading consumer finance company, today announced the completion of its strategic repositioning of its Canadian business.

The multi-year endeavor of going cashless while converting its payday business to online only, under Cash Money, is complete. Attain’s Canadian operations will focus on its near-prime omni-channel business under the brand name LendDirect, offering lines of credit and secured loans.

“The transition of moving single pay customers to digital, while driving operational efficiency and the reintroduction of the LendDirect brand name reflects the enduring patience and positive leadership of our team. We look forward to leveraging this transformation for future growth and success in Canada, not only for our stakeholders and team members, but also ensuring our customers have access to the financing and servicing they have come to rely on over the years," said Doug Clark, Chief Executive Officer. "This is an important milestone for 2026 and will propel us towards future opportunities in our Canadian markets, including growth in affiliate marketing and secured lending.”

About Attain

Attain Finance is a leading consumer credit lender serving U.S. and Canadian customers for over 50 years. Our roots in the consumer finance market run deep. We’ve worked diligently to provide customers with a variety of convenient, easily accessible financial services. Our decades of diversified data power a hard-to-replicate underwriting and scoring engine, mitigating risk across the full spectrum of credit products. Our brands include Heights Finance in the United States and LendDirect and Cash Money in Canada.

For more information about Attain Finance, please visit www.attainfinance.com.

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