How MarketMuse is Revolutionizing Content Planning With Its Recent Platform Updates

BOSTON, MA / ACCESSWIRE / January 31, 2023 / Content marketing remains one of the strongest ways for businesses to get noticed online. Yet even seasoned marketers aren't always sure how to create content plans that produce visitors, leads, and sales.

Constantly changing search engine algorithms can make content planning even tougher. Today, search engines have begun to look at content contextually. The goal is for the search engine to be able to objectively qualify content. Accordingly, the algorithm uses a variety of ever-evolving factors to determine authority. Keeping up can seem impossible - thankfully, it's not.

Innovative tech companies, including MarketMuse, have set out to remove friction from the content planning process. MarketMuse's goal is fairly straightforward: Help marketers make more informed decisions to optimize their content development. To achieve this goal, MarketMuse relies on its AI-powered software to deliver objective, data-based insights. And with their recent updates to the platform, it's now a more powerful tool than ever before.

Making Full Use of MarketMuse's Breakthrough Content Planning Solution

The importance of site-wide content analysis has only grown as competition increases and tools continue to improve. Simply optimizing a few pieces isn't enough anymore. To truly stand apart, all of an organization's content has to be high-quality. That's why MarketMuse has made some monumental updates to its tool.

1. Analyze your competition's content in the SERP.

The new SERP X-ray tool from MarketMuse does something that no other tool is offering. It shows users the page composition of the top 20 ranking URLs for a topic, including an article's word count and how many links, images, videos, and subheadings are included. This allows you to see the competitive landscape around a keyword, which can help you structure new and existing content.

Rather than focusing on just traditional keyword research to determine where you rank in search engine results, you can see what others are doing and take a better approach. Seeing the structure behind top ranking content is an invaluable tool for your arsenal. The difference between being in spot one vs. two could be something small and incredibly nuanced. To find what the difference is, it helps to be able to know what others are doing. The SERP X-ray tool allows for just that, showing users what's going on behind the scenes.

2. Lean into content cluster design.

One of the most relevant MarketMuse capabilities is the software's ability to fuel the formation of content clusters with AI technology. Content clusters are groups of content ideas related to a specific topic. With topic modeling you find semantically-related topics to a keyword, and you can then outline a large "family tree" of connected terms based on clusters of similar topics. The more recommendations you have, the more options you have to branch out your content plan.

With the recent update to their heatmap tool, you can analyze the topic cluster of any website. That means your own or even your competitor's. Additionally, MarketMuse's tech can help you uncover if you already have topics and ranking content in specific areas, so you avoid redundancy. This also allows you to focus more of your attention on building out your content tree "branches" where they're most sparse. Over time, you can add more content clusters into the mix to maximize your chance of gaining more search engine authority.

A key feature of the updated heatmap tool is that it highlights topic gaps and must-haves. This is especially helpful as you're creating content because you'll be able to know where you can provide new information to fill gaps and understand how much they're worth if you fill them. With must-haves, you'll know what topics need to be mentioned in order to be part of the conversation. This will help you to stay more competitive and ensure your content can stand up to the other top-ranking pieces.

3. Go smarter with your keyword research with topic planning.

A lot of traditional keyword research has a major flaw: It doesn't include your site's authority or current content library. In other words, it's generic rather than customized. Sure, you see a list of potential keywords. Yet you don't know what those keywords actually mean for you in terms of moving the needle.

MarketMuse has solved this issue with their updated Topic Navigator tool. Topic Navigator streamlines cluster planning. It tells you, for any given topic, what you have and what you're missing. They're able to do this by analyzing the overlap between the SERP and your website. From all the results of the Topic Navigator, you can see the items that exist in your inventory. Then, amongst those, you can observe whether you're ranking, how well you're ranking, and on which page.

As you're conducting your keyword research, you'll be able to see what your personalized keyword difficulty and topic authority are for those items, giving a clear indication as to whether it will be difficult or easy for you to rank for the topic. In tandem with all of MarketMuse's other solutions, smart and individualized keyword research can become a serious advantage.

4. Seamlessly keep track of your content plans.

As MarketMuse continues to update its platform, a top priority is a simpler user experience. Their AI software tools aim to optimize keyword research and content creation, and now you can easily bounce between tools to get the information you need. You can get more information in an easier way to help you be more competitive with your content.

One click returns data across all the tabs, shortening the time it takes to do meaningful work. MarketMuse also returns more data than other platforms, enhancing functionality and facilitating stronger workflows. With data incorporated into each tool, you're able to leverage priceless information throughout your planning process. Topic Navigator helps anyone doing keyword research by providing data to establish a keyword's value. Additionally, the Topic Model and the questions tab facilitate original topic ideation.

You are also able to create filters on a number of criteria to reduce the information down to produce a list you care about. Once you find a view you prefer, MarketMuse's saved views feature makes it easy to keep an eye on how you're progressing toward particular goals. Saved views also help teams collaborate by keeping everyone on the same page - and referencing the same information.

Fill in Those Nagging Content Planning Holes With MarketMuse

Content planning doesn't have to be a complex, time-consuming task. In fact, it can feel effortless and even enjoyable. All you need are the right tools in your marcom tech stack.

The bottom line is that MarketMuse takes the guesswork out of everything from keyword identification to page optimization. Plus, it puts the power of advanced AI into play. The outcome is a shorter distance for you and your team to travel to get content written, published, and working.

About: MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact business strategy. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.

CONTACT:

Elizabeth Irvine

elizabeth@marketmuse.com

646-477-3823

SOURCE: MarketMuse